The global Yellow Pages market is projected to decline to US$12.9 billion by 2022, bogged down by challenges such as cannibalization of print yellow pages with digital yellow pages, growing ubiquity of Internet search, rising popularity of mobile search services, development of innovative apps for voice based search and rising concerns over the carbon footprint of printed directories. The advent of new online products and services such as email and video marketing, responsive websites and social media-based solutions are further adding to the challenges faced by directory publishers. Europe and the United States represent the largest markets worldwide. In the United States, growth challenges vented out to the print yellow pages market remain insurmountable given the rapid penetration of Internet and the ensuing creation of several new channels through which directory companies can distribute business-related information to customers. While the growing use of search engines for accessing information remains a key growth inhibitor, continued interest of an increasingly niche base of SMEs and local businesses in traditional print yellow pages is expected to marginally cushion the level of decline in the years to come.
DOMAIN EXPERT ENGAGEMENTS
Number of executives repeatedly engaged by snail & email outreach*
POOL + OUTREACH
Interactions with Platform & by Email *
Unique # Participated *
Responses Validated *