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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

Interactions with Platform & by Email *

INTERACTIONS

Unique # Participated *

PARTICIPANTS

Responses Validated *

VALIDATIONS

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   Changing Marketing Landscape: A Business Case for Web Analytics.....II-11$100
   Key Statistical Data.....II-2
Table 1: Global Recent Past, Current & Future Analysis for Digital Media Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2012 and 2018 (includes corresponding Graph/Chart).....II-2
1$350
   Table 2: Global Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2012 and 2018 (includes corresponding Graph/Chart).....II-3

Table 3: Global Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Formats (includes corresponding Graph/Chart).....II-3
1$350
   Table 4: Worldwide Internet Market (2011): Breakdown of Number of Internet Users (in Million) by Region (includes corresponding Graph/Chart).....II-4

Table 5: Worldwide Internet Market (2011): Breakdown of Internet Penetration Rates (in %) by Region (includes corresponding Graph/Chart).....II-4
Implications of Web Analytics against an Interactive Backdrop.....II-4
1$350
   Market Dynamics: An Insight.....II-5
Recession and Beyond.....II-5
1$100
   Outlook.....II-6
Online advertising Market – Driving the Marketplace.....II-6
1$100
   Key Statistical Information.....II-7
Table 6: World Online Advertising Market (2011): Percentage Share Breakdown of Online Ad Spends by Geographic Region (includes corresponding Graph/Chart).....II-7

Table 7: Global Market for Online Advertising: (2011): Percentage Breakdown of Revenues for Mode/ Format- Search, Display and Other Modes/ Formats (includes corresponding Graph/Chart).....II-7
1$350
   Web Analytics Tops Online Retailer’s Priority List.....II-8
Table 8: World 5-Year Perspective for B2C e-Commerce Market by Geographic Region: Percentage Breakdown of Value Sales for US, Canada, Europe, Asia-Pacific (including Japan) and Rest of World Markets for Years 2011 & 2015 (includes corresponding Graph/Chart).....II-8
Quality Of Data To Determine the Effectiveness of Web Analytical Tools.....II-8
1$350
   Noteworthy Trends and Issues.....II-9
Focus Increases on Real-Time Analytics.....II-9
Market Continues to Favor On-Demand Model.....II-9
1$100
   Privacy Issues: A Cause of Concern.....II-10
Channel Integration: Key to Success in the Marketplace.....II-10
1$100
   Free Analytics: Still a Major Threat.....II-11
Multi-Channel Analytics: Gaining Importance in the Digital Space.....II-11
1$100
   Social Media Campaign Analytics: New Flavor in the Analytical Space.....II-12
Key Statistical Data.....II-12
Table 9: Worldwide Online Social Network Ad Spending in US$ Million for Years 2006 through 2011 (includes corresponding Graph/Chart).....II-12
1$350
   Popular Social Media Tools (2011): Ranking based on Usage.....II-13
Table 10: World Facebook Population (2011): Percentage Share Breakdown by Region - North America, Europe, Asia-Pacific, and Rest of World (includes corresponding Graph/Chart).....II-13
1$350
   Web Analytics: A Conceptual Definition.....II-14
How Does Web Analytics Help Online Business?.....II-14
Categories of Web Analytics.....II-14
1$100
   Off-site web analytics technologies.....II-15
Web server log file analysis.....II-15
Page Tagging Technology.....II-15
Packet sniffing technology.....II-15
IP Geolocation Technology.....II-15
Click analytics.....II-15
Customer lifecycle analytics.....II-15
On-site web analytics.....II-15
Visitor:.....II-15
1$100
   Page View:.....II-16
Visits/Sessions:.....II-16
Referring Sites:.....II-16
Bounce rate/Exit Pages:.....II-16
Keywords and Phrases:.....II-16
Deliver Models for Web Analytics.....II-16
Classification of Service Type.....II-16
1$100
   Anametrix Launches InstaVista 3.0 Business Analytics Solution.....II-17
Anametrix Introduces SiteVantage™ Web Analytics Solution.....II-17
IBM Introduces Web Analytics And Digital Marketing Optimization Suite.....II-17
Argus Insights Unveils Consumer Innovation Analytics.....II-17
1$100
   Twitter to Launch New Web Analytics Tool.....II-18
Lunexa Unveils Web Analytics Version 2.0.....II-18
Intlock Launches New CardioLog 2011.....II-18
1$100
   comScore Unveils Segment Metrix 2.0™.....II-19
comScore Introduces comScore Digital Analytix™.....II-19
IBM Releases Cloud-Based Software.....II-19
1$100
   Logaholic Releases Logaholic Web Analytics 3.0 Version.....II-20
Personyze Launches SaaS Solution.....II-20
1$100
   Microsoft to Launch Microsoft Silverlight Analytics Framework.....II-21
Franklin Covey Unveils ‘The Speed of Trust Analytics' Web Analytics Solution.....II-21
ClickTale Launches ClickTale Web Analytics Dashboard.....II-21
Overstat Introduces Web Analytics Solution.....II-21
1$100
   Intlock Introduces Cardiolog Standard Web Analytics for SharePoint.....II-22
Nabler Web Solutions Introduces MapMyLead Web Analytics Solution.....II-22
Intlock Unveils CardioLog 2010.....II-22
InSight Offers InSight for SharePoint.....II-22
1$100
   Opentracker Unveils Developer Web API.....II-23
Kampyle Deploys Solutions Through AppExchange.....II-23
Coremetrics Rolls Out Coremetrics Analytics™ 2010 Online Marketing Platform.....II-23
1$100
   Personyze Integrates with Google Adwords.....II-24
Unica Introduces Unica Interactive Marketing OnDemand.....II-24
1$100
   iLoop Mobile Inks Partnership Agreement with Webtrends.....II-25
Tealeaf® Takes Over Overstat.....II-25
Webtrends Acquires Reinvigorate.....II-25
8 to Infinity and SmarterTools Renew Partnership.....II-25
1$100
   Yahoo! And Omnicom to Work Together.....II-26
Paragon Consulting Partners with Bridgeline Digital.....II-26
Web Analytics Demystified Partners with Keystone Solutions.....II-26
1$100
   Obscene Interactive to Ink Letter of Intent with Web Analytics Firm.....II-27
Hub'Sales Inks Partnership Agreement with Anametrix®.....II-27
comScore Takes Over Nexius Products Division.....II-27
IBM Acquires Coremetrics.....II-27
1$100
   comScore Acquires Nedstat.....II-28
IBM Acquires Unica.....II-28
1$100
   Handy Networks and SmarterTools Renew Partnership.....II-29
William Hill Online Chooses Web Analytics Solution from Unica.....II-29
The San Diego Union-Tribune Selects InstaVista Platform from Anametrix.....II-29
1$100
   Unica Enhances Unica NetInsight OnDemand Solution.....II-30
American Technology Services and Bridgeline Digital Enter into Partnership.....II-30
Adobe Systems to Take Over Day Software Holding.....II-30
Twitter Takes Over Smallthought Systems.....II-30
1$100
   Omniture and Kampyle Integrate Bilaterally for Web Analytics Solution.....II-31
IQ Workforce Enters into Partnership with Web Analytics Demystified for Web Analytics
  Resource Hiring.....II-31
1$100
   Kampyle and Nedstat Enter into Partnership to Integrate Web Analytics
  Capabilities.....II-32
Deutsche Telekom Selects AT Internet Web Analytics Solution.....II-32
Paddy Power Selects Unica NetInsight OnDemand.....II-32
CareerBuilder.com Procures Omniture SiteCatalyst.....II-32
1$100
   Terra Networks Selects Omniture SiteCatalyst.....II-33
U-Haul Selects Customer Experience Management Solutions of Tealeaf®.....II-33
comScore Signs Definitive Agreement to Acquire Certifica.....II-33
1$100
   Web Analytics Demystified Forms Partnership with Sapient Interactive.....II-34
Adobe Systems Acquires Omniture.....II-34
IBM Takes Over SPSS.....II-34
1$100
   Omniture Enters into Partnership with comScore.....II-35
Coremetrics Provides Coremetrics Explore™ and Coremetrics Analytics™ to Virgin
  Holidays.....II-35
1$100
   Adobe Systems Incorporated (US).....II-36
ComScore Inc (US).....II-36
Fireclick, Inc. (US).....II-36
1$100
   GoStats (US).....II-37
IBM Corporation (US).....II-37
Intlock Ltd. (US).....II-37
Logaholic BV (Netherlands).....II-37
1$100
   Metasun Software Corporation (Canada).....II-38
Nabler Web Solutions Pvt. Ltd. (India).....II-38
Opentracker (Netherlands).....II-38
Shiny SRL (Italy).....II-38
Tealeaf Technology, Inc. (US).....II-38
1$100
   Twitter, Inc. (US).....II-39
Webtrekk GmbH (Germany).....II-39
Webtrends, Inc. (US).....II-39
1$100
   Google, Inc. (US).....II-40
Yahoo! Inc. (US).....II-40
1$100
   Table 11: World Recent Past, Current & Future Analysis for Web Analytics Software by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-411$350
   Table 12: World Historic Review for Web Analytics Software by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-421$350
   Table 13: World 15-Year Perspective for Web Analytics Software by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart).....II-431$350
   Table 14: World Recent Past, Current & Future Analysis for Web Analytics by Category – Licensed Web Analytics and Hosted Web Analytics Market Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-441$350
   Table 15: World Historic Review for Web Analytics by Category – Licensed Web Analytics and Hosted Web Analytics Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-451$350
   Table 16: World 15-Year Perspective for Web Analytics by Category – Percentage Breakdown of Revenues for Licensed Web Analytics and Hosted Web Analytics Market for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart).....II-461$350
   Table 17: World Recent Past, Current & Future Analysis for Web Analytics Service Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-471$350
   Table 18: World Historic Review for Web Analytics Service Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-481$350
   Table 19: World 15-Year Perspective for Web Analytics Service Fees by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart).....II-491$350
   Table 20: World Recent Past, Current & Future Analysis for Web Analytics Maintenance Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-501$350
   Table 21: World Historic Review for Web Analytics Maintenance Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-511$350
   Table 22: World 15-Year Perspective for Web Analytics Maintenance Fees by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart).....II-521$350
   Table 23: World Recent Past, Current & Future Analysis for Other Web Analytics Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-531$350
   Table 24: World Historic Review for Other Web Analytics Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-541$350
   Table 25: World 15-Year Perspective for Other Web Analytics Fees by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart).....II-551$350
   A. Market Analysis.....III-1
Outlook.....III-1
Market Overview.....III-1
Product/Service Launches.....III-1
5$375
   Strategic Corporate Developments.....III-67$525
   Select Players.....III-134$300
   B. Market Analytics.....III-17
Table 26: The US Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-17
1$200
   Table 27: The US Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-181$200
   Table 28: The US 10-Year Perspective for Web Analytics Software by Service Type - Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-191$200
   A. Market Analysis.....III-20
Outlook.....III-20
Metasun Software Corporation – A Key Player.....III-20
1$75
   B. Market Analytics.....III-21
Table 29: Canadian Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-21
1$200
   Table 30: Canadian Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-221$200
   Table 31: Canadian 10-Year Perspective for Web Analytics Software by Service Type –Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-231$200
   A. Market Analysis.....III-24
Outlook.....III-24
Strategic Corporate Developments.....III-24
2$150
   Select Players.....III-262$150
   B. Market Analytics.....III-28
Table 32: European Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-28
1$200
   Table 33: European Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-291$200
   Table 34: European 10-Year Perspective for Web Analytics Software by Service Type – Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-301$200
   A. Market Analysis.....III-31
Outlook.....III-31
Product/Service Launch.....III-31
Nabler Web Solutions Pvt. Ltd. – A Key Player.....III-31
1$75
   B. Market Analytics.....III-32
Table 35: Asia-Pacific Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-32
1$200
   Table 36: Asia-Pacific Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-331$200
   Table 37: Asia-Pacific 10-Year Perspective for Web Analytics Software by Service Type – Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-341$200
   A. Market Analysis.....III-35
Outlook.....III-35
Strategic Corporate Development.....III-35
1$75
   B. Market Analytics.....III-36
Table 38: Rest of World Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-36
1$200
   Table 39: Rest of World Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-371$200
   Table 40: Rest of World 10-Year Perspective for Web Analytics Software by Service Type – Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-381$200
    
 
 


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