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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

2384

Interactions with Platform & by Email *

INTERACTIONS

429

Unique # Participated *

PARTICIPANTS

72

Responses Validated *

VALIDATIONS

21

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   Tortillas: The Fastest Growing Bakery Product.....II-1
Tortilla Chips: Prime Beneficiary of the Growing Hispanic Population.....II-1
Tortillas Address Health Concerns and Create New Opportunities.....II-1
1$85
   Tortillas Allure Retailers.....II-2
Unlimited Merchandizing Options.....II-2
Variety Intensifies Visibility.....II-2
1$85
   Impelling Factors for Growth of Tortilla Industry.....II-3
Prominent Features of Tortilla Industry.....II-3
Competitive Landscape.....II-3
1$85
   Definition of Tortillas.....II-4
Major Categories of Tortillas.....II-4
1$85
   Mexican Tortillas.....II-5
The Making of Tortillas.....II-5
General Process for Making Corn and Flour Tortillas.....II-5
Corn Tortillas.....II-5
1$85
   Flour Tortillas.....II-6
Industrial Process for Making Corn and Flour Tortillas.....II-6
Corn Tortillas.....II-6
1$85
   Flour Tortillas.....II-7
Hot Press Method.....II-7
Hand Stretch Method.....II-7
Die Cut Method.....II-7
Tortilla Variants.....II-7
1$85
   Tortilla Chips.....II-8
Nutritional and Other Values of Tortillas.....II-8
1$85
   Tortilla – A Peek into History.....II-9
Flour Tortilla – Historic Review.....II-9
Evolution of Modern Tortilla Production Process.....II-9
2$150
   3a. THE UNITED STATES.....II-11
A. Market Analysis.....II-11
Overview.....II-11
Retail Sales of Tortillas.....II-11
1$85
   Retailing Trends of Tortillas: Year 2008.....II-12
Table 1: US Market for Hard/Soft Tortillas/ Taco Kits for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands - El Milagro, Guerrero, La Banderita, Mission, Old El Paso, Old El Paso Stand 'n Stuff, Ole, Ortega, Taco Bell Home Originals, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart).....II-12

Table 2: US Market for Hard/Soft Tortillas/Taco Kits for the Year 2008: Percentage Breakdown of Unit Sales by Leading Brands - El Milagro, Guerrero, La Banderita, Mission, Old El Paso, Old El Paso Stand 'n Stuff, Ole, Ortega, Taco Bell Home Originals, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart).....II-12
1$350
   Table 3: US Market for Tortilla/Tostada Chips for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands - Doritos, Garden of Eatin', Garden of Eatin' Blue Chips, Mission, Old Dutch, On The Border, Santitas, Snyder's of Hanover, Tostitos, Tostitos Scoops, Private Label, and Others (includes corresponding Graph/Chart).....II-13

Table 4: US Market for Tortilla/Tostada Chips for the Year 2008: Percentage Breakdown of Unit Sales by Leading Brands - Doritos, Garden of Eatin', Garden of Eatin' Blue Chips, Mission, Old Dutch, On The Border, Santitas, Snyder's of Hanover, Tostitos, Tostitos Scoops, Private Label, and Others (includes corresponding Graph/Chart).....II-13
1$350
   Table 5: US Market for Tortilla/Wraps for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands - Guerrero, La Banderita, Mission, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart).....II-14

Table 6: US Market for Refrigerated Tortillas for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Vendors - Azteca, Barnes, La Bonita Ole, Mission, Private Label, and Others (includes corresponding Graph/Chart).....II-14
Tortillas Market - Influence of Hispanics.....II-14
1$350
   Popularity of Tortillas Soaring High Among Health Conscious Consumers.....II-15
Tortillas in Other Healthy Meals.....II-15
Tortilla Chips – Highly Favored Salted Snack.....II-15
1$85
   Table 7: US Market for Salty Snacks (2006): Percentage Breakdown of Dollar Sales by Product Categories -Potato Chips, Tortilla Chips, Puffed Cheese, Pretzels, Corn Chips, Pork Rinds, Popped Popcorn, Trail Mixes, Caramel Corn, Unpopped Popcorn, Potato Sticks, Variety Packs and Others (includes corresponding Graph/Chart).....II-16

Table 8: US Market for Salty Snacks (2006): Percentage Breakdown of Unit Sales by Product Categories -Potato Chips, Tortilla Chips, Puffed Cheese, Pretzels, Corn Chips, Pork Rinds, Popped Popcorn, Trail Mixes, Caramel Corn, Unpopped Popcorn, Potato Sticks, Variety Packs and Others (includes corresponding Graph/Chart).....II-16
1$350
   Table 9: US Market for Snack Foods (2006): Percentage Dollar Market Share of Potato chips, Tortilla chips, RTE popcorn, Cheese snacks, Pretzels, and Corn snacks Through Major Retailing Outlets - Supermarkets Grocery stores, Convenience stores, Mass merchandiser, Warehouse club, Vending, Drug stores, and Others (includes corresponding Graph/Chart).....II-17
White Corn Production in the US.....II-17
1$350
   B. Market Analytics.....II-18
Table 10: US Recent Past, Current & Future Analysis for Tortillas Market - Annual Consumption Figures in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart).....II-18
1$350
   3b. MEXICO.....II-19
A. Market Analysis.....II-19
Overview.....II-19
Tortillas – The Staple Food.....II-19
Alternative use of Tortillas.....II-19
Tortilla Chips – Not the Favorite Snack.....II-19
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   The Abode of Corn.....II-20
Mexican Corn Production: A Review.....II-20
1$85
   Demand for Corn in Ethanol Production Rises Tortilla Prices.....II-21
Tortilla Consumption Declines.....II-21
1$85
   Tortilla Price Agreement and Other Government Measures.....II-22
Prominent Food Programs.....II-22
1$85
   Tortillas Need Nutritional Fortification.....II-23
B. Market Analytics.....II-23
Table 11: Mexican Recent Past, Current & Future Analysis for Tortillas Market - Annual Consumption Figures in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart).....II-23
1$350
   French Meadow Bakery™ Rolls Out Gluten-Free™ Tortillas.....II-24
McDonald Unveils Mac Snack Wrap.....II-24
French Meadow Bakery Launches Two New Tortilla Items.....II-24
Classic Foods Unveils New Tortilla Chips.....II-24
Discovery Foods Launches New Spicy Products.....II-24
El Pollo Rolls Out Grilled Chicken Tortilla Roll.....II-24
Frito-Lay Introduces ‘Pinch of Salt’.....II-24
1$85
   Mars Snackfood Unveils New Snacks.....II-25
Mission Foods Introduces Four New Snack Items.....II-25
Frito-Lay Introduces Tostitos Flour Tortilla Chips.....II-25
1$85
   Circle Foods Establishes New Production Facility.....II-26
Bob Evans Introduces New Burrito.....II-26
Del Rey Ceases Operations.....II-26
Illuminati Acquires Majority Stake in Fresh Harvest Products.....II-26
Li'L Guy Foods and Tortilla King Merge to Form Tortilla King.....II-26
1$85
   Mistral Takes Over Shearer's Foods.....II-27
Prime Choice Foods Acquires Tennessee Chips.....II-27
Hain Celestial Launches Organic Pretz-O’s.....II-27
Rubio’s Launches New Grilled Tacos.....II-27
Ruiz Foods Launches El Monterey Southwest Chicken Taquitos.....II-27
1$85
   Gruma to Set-Up a Facility in Panorama City.....II-28
Wise Snacks Partners with Campus Solutions.....II-28
Maseca Launches New Corn Flour Varieties.....II-28
1$85
   Gruma S.A.B. de C.V (Mexico).....II-29
Gruma Corporation (US).....II-29
Mission Foods (USA).....II-29
Grupo Industrial Maseca, S.A.B. de C.V (Mexico).....II-29
1$85
   Grupo Bimbo SA (Mexico).....II-30
Grupo Herdez SA de CV (Mexico).....II-30
Kellogg Company (USA).....II-30
Nabisco Inc. (USA).....II-30
Pepperidge Farm Inc. (USA).....II-30
1$85
    
 
 


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