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DOMAIN EXPERT ENGAGEMENTS

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2663

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INTERACTIONS

479

Unique # Participated *

PARTICIPANTS

80

Responses Validated *

VALIDATIONS

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  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Social TV: Socializing around TV with Social Media Networking.....II-12$200
   Social TV: Fast Facts.....II-3
Key Factors Responsible for Social TV Emergence and Growth.....II-3
1$100
   Major Developments/Events in Social TV Market During 2013.....II-41$100
   Social TV: A Major Beneficiary of the Ever Changing Social Networking Landscape.....II-51$100
   Global Social Networking Facts & Stats:.....II-6 1$100
   Table 1: Social Media Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart).....II-7

Table 2: Social Networking Penetration Worldwide as a Percentage of Total Internet Users by Gender: 2014E (includes corresponding Graph/Chart).....II-7
1$350
   Table 3: Social Networking Penetration Worldwide as a Percentage of Total Internet Users by Age Group: 2014E (includes corresponding Graph/Chart).....II-8

Table 4: Leading Social Networking Companies Worldwide (2014E): Number of Active Accounts (in Millions) for Facebook, Google+, Instagram, LinkedIn, QZone, Sina Weibo, Tumblr, and Twitter (includes corresponding Graph/Chart).....II-8
1$350
   Table 5: Leading Social Networking Companies Worldwide (2013): Percentage Market Share for Facebook, Google+, LinkedIn, MySpace, Twitter, and Others (includes corresponding Graph/Chart).....II-9
Social TV Measurement: An Integral Tool to Gauge TV Viewership and Engagement.....II-9
1$350
   Social TV Business Model: Key Vendors and their Services/Applications for B2C and B2B
  Platforms.....II-10
1$100
   Social TV Market Witness Consolidation.....II-11
TV Companies and Social Networking Companies Compete for a Share of the Social TV
  Pie.....II-11
1$100
   Social TV: Battleground for Facebook and Twitter?.....II-121$100
   Key Facts on Facebook & TV Shows Interactions:.....II-131$100
   Surging Social TV Tweets: A Major Concern for Twitter?.....II-14
TV Networking and Broadcasting Companies Join the Social TV Bandwagon.....II-14
1$100
   Recent Social TV Initiatives by Major TV Operators and Networks.....II-151$100
   Key Participants in the Social TV Ecosystem.....II-16
Third Party Social TV App Providers.....II-16
TV Broadcasters.....II-16
TV Platform Providers.....II-16
1$100
   Social Networks.....II-17
Brief Profiles of Key Second Screen Platform Providers Worldwide.....II-17
1$100
   Brief Profiles of Key Social TV Application/Service Providers Worldwide.....II-182$200
   Service Providers Compete in Terms of Second Screen Application Offerings.....II-201$100
   Mantras for Success in the Social TV Arena.....II-211$100
   Value-Added Services: A Must to Beat Competition.....II-221$100
   Market Players Adopt Innovative Strategies to Gain Competitive Edge.....II-23
Personalization and Social Integration to Define Competitiveness.....II-23
Investment Landscape for Social TV.....II-23
1$100
   Select Investors in Social TV: Investor Company, Companies Invested In, Year of
  Investment & Area of Investment.....II-24
1$100
   Surging Penetration of Second Screen Devices: A Strong Growth Driver.....II-25 1$100
   Table 6: Most Performed Activity on Smartphone While Watching Television: 2014E (includes corresponding Graph/Chart).....II-26

Table 7: Most Performed Tablet PC Activity While Watching Television: 2013 (includes corresponding Graph/Chart).....II-26
1$350
   Table 8: Second Screen Usage for Social Networking by TV Viewers by Type of Mobile Device Used (2014E): Percentage Breakdown for PCs/Laptops, Smartphones, Tablets, and TVs (includes corresponding Graph/Chart).....II-271$350
   Table 9: Second Screen Usage by TV Viewers for Accessing Social TV Services (2014E): Percentage Breakdown by Device Type (includes corresponding Graph/Chart).....II-28
Strong Smartphone Sales: A Major Opportunity Indicator.....II-28
1$350
   Table 10: Global Smartphones Sales in Million Units: 2012, 2014, 2016, 2018 & 2020 (includes corresponding Graph/Chart).....II-291$350
   Table 11: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart).....II-301$350
   Table 12: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014E (includes corresponding Graph/Chart).....II-311$350
   Growing Popularity of Tablets Lends Traction to Market Growth.....II-32
Table 13: Tablet, Laptop and Desktop Shipments Worldwide (in Million Units): 2011-2016P (includes corresponding Graph/Chart).....II-32
1$350
   Table 14: Global Tablet Market by Operating System (2013-2017): Percentage Market Share Breakdown for iOS, Android, Windows RT (includes corresponding Graph/Chart).....II-33
Expanding Internet User Base Generate Huge Opportunities for Social TV.....II-33
1$350
   Opportunity Indicators:.....II-34
Table 15: Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014E (includes corresponding Graph/Chart).....II-34

Table 16: Internet Users Worldwide by Geographic Region (2013): Percentage Share Breakdown for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart).....II-34
1$350
   Table 17: Internet Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart).....II-35

Table 18: Top Ten Internet Countries Worldwide (2014E): Ranked on the Basis of Number of Internet Users in Millions (includes corresponding Graph/Chart).....II-35
1$350
   Table 19: Percentage (%) of Households Worldwide with Internet Access by Geographic Region: 2013 (includes corresponding Graph/Chart).....II-36

Table 20: Internet Penetration Rate Worldwide (%) by Gender: 2013 (includes corresponding Graph/Chart).....II-36
‘Social Networking on the Move’ Drives Mobile Social TV Adoption.....II-36
1$350
   Table 21: Mobile Social Networking Market Worldwide (2014E): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart).....II-371$350
   Table 22: Mobile Social Media Apps Market Worldwide (2014E): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart).....II-38
Global Mobile Subscriber Base: An Important Opportunity Indicator.....II-38
1$350
   Table 23: Mobile Subscriptions Worldwide (2014E): Percentage Breakdown by Country (includes corresponding Graph/Chart).....II-39

Table 24: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014E (includes corresponding Graph/Chart).....II-39
1$350
   Table 25: Mobile Penetration Rate (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart).....II-40

Table 26: Mobile Penetration (as a Percentage of Total Population) Worldwide for Major Countries: 2014E (includes corresponding Graph/Chart).....II-40
Mobile Messaging Apps to Revolutionize the Social TV Landscape.....II-40
2$350
   Key Opportunity Indicators:.....II-42
Table 27: Leading Mobile Messenger Apps Worldwide (2014E): Number of Monthly Active Users (in Millions) for WhatsApp, Facebook Messenger, WeChat, Skype, Viber, LINE, Kik, BlackBerry Messenger and KakaoTalk (includes corresponding Graph/Chart).....II-42
1$350
   Table 28: Leading Mobile Messenger Apps in the US (2014E): Number of Active Users (in Millions) for WhatsApp, Facebook Messenger, WeChat, Skype, Viber, LINE, Kik, BlackBerry Messenger and KakaoTalk (includes corresponding Graph/Chart).....II-43

Table 29: Mobile Messaging App Active Usage Rate Worldwide as a Percentage of Total Internet Users: 2014E (includes corresponding Graph/Chart).....II-43
Social TV Innovations & Advancements: Spearheading Growth.....II-43
1$350
   Blended TV: An Innovative Trend in Social TV.....II-441$100
   Multiscreen Social TV: A New Innovation in the Making.....II-45
Innovative Social TV Applications Propel Market Growth.....II-45
1$100
   Select Recently Launched Social TV Applications.....II-461$100
   Second-Generation Social TV Apps Gaining Prominence.....II-47
Entertain Remote Control App Revolutionizes Social TV Experience.....II-47
Social TV: A Key Enabler of T-Commerce.....II-47
1$100
   Sports Events Trigger Social Media Usage, Bodes Well for Social TV.....II-48
Shared TV Experience Drives Social TV Growth.....II-48
1$100
   Social TV Redefines Live TV Experience.....II-49
TVs with Internet Connection and Social Features Promote Market Expansion.....II-49
1$100
   Table 30: Number of Connected TVs by Technology/Device in 000 Units: 2013 (includes corresponding Graph/Chart).....II-50
Rising Popularity of Smart TVs Benefit Social TV Growth.....II-50
1$350
   Table 31: Global Smart TV Market by Geographic Region (2013 & 2018): Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of the World (includes corresponding Graph/Chart).....II-511$350
   Widgets to Popularize Social TV.....II-52
Social TV: A Powerful Tool for Social Media Marketing and Advertising.....II-52
2$200
   Global Ad Spending: A Key Opportunity Indicator.....II-54 1$100
   Table 32: Global Advertising Industry (2013 & 2015): Percentage Share Breakdown of Ad Spends by Advertisement Medium (includes corresponding Graph/Chart).....II-55

Table 33: Global Advertising Spending by Geographic Region: Percentage Share Breakdown for 2013 (includes corresponding Graph/Chart).....II-55
1$350
   Table 34: Global Mobile Ad Market (2013): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart).....II-561$350
   Table 35: Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart).....II-57

Table 36: Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart).....II-57
1$350
   Social TV Games: An Important Medium for Social Interactions.....II-581$100
   Use of Online Video-Sharing Sites Gains Traction.....II-59
Favorable Demographic Trends Strengthens Market Prospects.....II-59
Young Population: An Attractive Consumer Cluster for Social TV.....II-59
1$100
   Table 37: Social TV Market: Percentage Breakdown of Usage by Age (includes corresponding Graph/Chart).....II-601$350
   Table 38: Youth (10-24) as a Percentage of Global Population by Geographic Region: 2013 (includes corresponding Graph/Chart).....II-61

Table 39: Youth (10-24) as a Percentage of Total Population for Major Countries: 2013 (includes corresponding Graph/Chart).....II-61
1$350
   Women Dominate the Social TV Platform.....II-62
Table 40: Social TV Market (2014E): Percentage Breakdown by Gender (includes corresponding Graph/Chart).....II-62
Developing Countries to Drive Future Market Growth.....II-62
1$350
   Key Challenges Hampering Widespread Adoption of Social TV.....II-63
Creating Right User Experience: A Challenging Task.....II-63
Channel Fragmentation.....II-63
1$100
   Competition from Advanced Alternative Technologies.....II-64
Expensive and Time Consuming.....II-64
Availability of Several Options Pose a Challenge for Publishers.....II-64
Amateur Creators Pose Threat to Professional Content Producers.....II-64
1$100
   Social TV: An Introduction.....II-651$100
   Evolution of Social TV.....II-66
History.....II-66
1$100
   Social TV and Its Interactive Features.....II-67
Content Sharing.....II-67
Communication.....II-67
1$100
   Community Building.....II-68
Status Update.....II-68
Major Areas Covered by Social TV.....II-68
TV Participation.....II-68
Content Discovery.....II-68
Device and Cloud Control.....II-68
Benefits of Social TV.....II-68
1$100
   Social Viewing.....II-69
Transforms Live TV.....II-69
Customized Channels.....II-69
Social Channels.....II-69
Personalized Experience.....II-69
Social Recommendations.....II-69
1$100
   Branded Badges.....II-70
Types of Social TV Services.....II-70
One Screen Experience on Computer.....II-70
One Screen Experience on TV.....II-70
Two Screen Experience on TV.....II-70
1$100
   Second Screen: An Overview.....II-71
What is Mobile Social TV?.....II-71
1$100
   Visiware Introduces New Innovative Platform.....II-72
TOK.TV Launches TOK Social Button.....II-72
ConnecTV Unveils Social Media Platform.....II-72
Youtoo TV to Launch Social TV.....II-72
Bravo Launches New Line of Social TV Initiatives.....II-72
Sky Releases New Social TV Tool.....II-72
Apptarix Introduces New Social TV Network.....II-72
1$100
   Screenz Enters into Agreement with Maker.....II-73
Twitter Takes Over SecondSync.....II-73
Twitter Acquires Mesagraph.....II-73
Twitter Takes Over SnappyTV.....II-73
Snipper Inks Pact with VidiGo.....II-73
SecondSync Inks Partnership with Facebook.....II-73
ConnecTV and Evite Enter into a Marketing Partnership.....II-73
1$100
   Twitter Acquires Bluefin Labs.....II-74
Twitter Acquires Trendrr.....II-74
i.TV Takes Over GetGlue.....II-74
1$100
   Social TV Application Developers and Service Providers.....II-75
Beamly (UK).....II-75
BuzzFeed (USA).....II-75
Cablevision Systems Corporation (USA).....II-75
1$100
   ConnecTV (USA).....II-76
Ex Machina (The Netherlands).....II-76
Facebook, Inc. (USA).....II-76
1$100
   iPowow Ltd. (Australia).....II-77
i.TV (USA).....II-77
tvtag (USA).....II-77
1$100
   Instagram (USA).....II-78
Netflix, Inc. (USA).....II-78
Never.no (USA).....II-78
1$100
   Pinterest (USA).....II-79
Shazam (USA).....II-79
SnappyTV (USA).....II-79
1$100
   Spredfast (USA).....II-80
Starling, Inc. (USA).....II-80
Tumblr (USA).....II-80
1$100
   Tunerfish (USA).....II-81
TVplus (USA).....II-81
Twitter (USA).....II-81
Viggle, Inc. (USA).....II-81
1$100
   VLOOP LLC (US).....II-82
Social TV Analytics/Measurement Companies.....II-82
Bluefin Labs (USA).....II-82
Networked Insights (USA).....II-82
SecondSync Ltd. (UK).....II-82
1$100
   SocialGuide, Inc. (USA).....II-83
Trendrr (USA).....II-83
1$100
   Table 41: World Recent Past, Current & Future Analysis for Social TV by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....II-841$350
   Table 42: World 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart).....II-851$350
   A. Market Analysis.....III-1
Market Overview.....III-1
1$75
   Table 43: Time Spent by US Consumers on Various Media: 2014E (includes corresponding Graph/Chart).....III-2
Growing Social TV Adoption.....III-2
Social TV Drivers in a Nutshell.....III-2
1$200
   Key Internet, Mobile and Social Media Statistics in the US.....III-3
Marketing Companies Focus on Social and Digital Media to Target Millennials.....III-3
TV Advertising Medium Offers High Growth Opportunities.....III-3
1$75
   Table 44: US Advertising Market (2014E): Percentage Breakdown of Spending by Medium (includes corresponding Graph/Chart).....III-4
Competitive Landscape.....III-4
Leading TV Networks in the Social TV Space.....III-4
1$200
   Leading Social TV Networks and their Popular Shows (In Terms of Social TV
  Comments).....III-5
1$75
   Table 45: Leading TV Shows in the US (2013-2014 TV Season): Ranked by Number of Average Tweets per Episode (In Thousands) (includes corresponding Graph/Chart).....III-61$200
   Table 46: Leading Live Broadcasts in the US (2013-2014 TV Season): Ranked by Number of Average Tweets (In Thousands) (includes corresponding Graph/Chart).....III-71$200
   Table 47: Leading Sporting Events in the US (2013-2014 TV Season): Ranked by Number of Average Tweets (In Thousands) (includes corresponding Graph/Chart).....III-8
Service Launches.....III-8
1$200
   Strategic Corporate Developments.....III-92$150
   Key Players.....III-118$600
   B. Market Analytics.....III-19
Table 48: US Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-19
1$200
   A. Market Analysis.....III-20
Social TV Grows in Popularity.....III-20
1$75
   B. Market Analytics.....III-21
Table 49: Canadian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-21
1$200
   A. Market Analysis.....III-22
ACCESS Co., Ltd. - A Key Player.....III-22
B. Market Analytics.....III-22
Table 50: Japanese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-22
1$200
   A. Market Analysis.....III-23
Key Opportunity Indicators:.....III-23
Table 51: Internet Penetration in Europe: 2014E (includes corresponding Graph/Chart).....III-23
1$200
   Table 52: Social Media Penetration in Europe: 2014E (includes corresponding Graph/Chart).....III-24

Table 53: Mobile Internet Penetration (As a Percentage of Total Population) in Europe: 2014E (includes corresponding Graph/Chart).....III-24
1$200
   B. Market Analytics.....III-25
Table 54: European Recent Past, Current & Future Analysis for Social TV by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-25
1$200
   Table 55: European 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart).....III-261$200
   A. Market Analysis.....III-27
Social TV Market Overview.....III-27
Service Launch.....III-27
1$75
   Strategic Corporate Development.....III-28
B. Market Analytics.....III-28
Table 56: French Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-28
1$200
   A. Market Analysis.....III-29
Market Overview.....III-29
B. Market Analytics.....III-29
Table 57: German Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-29
1$200
   Market Analysis.....III-30
Table 58: Italian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-30
1$200
   A. Market Analysis.....III-31
Market Overview.....III-31
Rise in Mobile Internet Penetration.....III-31
Social TV Catching Up Among Younger Generation.....III-31
1$75
   Service Launch.....III-32
Strategic Corporate Developments.....III-32
Key Players.....III-32
2$150
   B. Market Analytics.....III-34
Table 59: UK Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-34
1$200
   Market Analysis.....III-35
Table 60: Spanish Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-35
1$200
   A. Market Analysis.....III-36
Social TV Market – An Overview.....III-36
B. Market Analytics.....III-36
Table 61: Russian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-36
1$200
   A. Market Analysis.....III-37
Strategic Corporate Development.....III-37
EX Machina (The Netherlands) – A Key Player.....III-37
1$75
   B. Market Analytics.....III-38
Table 62: Rest of Europe Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-38
1$200
   A. Market Analysis.....III-39
Asia-Pacific to Lead Future Growth in the Global Social TV Market.....III-39
Key Opportunity Indicator:.....III-39
Table 63: Social Media Penetration in Asia: 2014E (includes corresponding Graph/Chart).....III-39
1$200
   B. Market Analytics.....III-40
Table 64: Asia-Pacific Recent Past, Current & Future Analysis for Social TV by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-40
1$200
   Table 65: Asia-Pacific 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for China and Rest of Asia-Pacific Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart).....III-411$200
   A. Market Analysis.....III-42
Market Overview.....III-42
Table 66: Number of Internet Users in China (In Million): 2009-2014E (In Million) (includes corresponding Graph/Chart).....III-42
1$200
   Table 67: Number of Monthly Active Users (Millions) in China by Leading Social Networking Site: 2014E (includes corresponding Graph/Chart).....III-43

Table 68: Number of Mobile Internet Users (Millions) in China: 2009-2014E (includes corresponding Graph/Chart).....III-43
1$200
   Key Internet, Mobile and Social Media Statistics in China.....III-44
Rising Adoption of Social TV Among TV Networks and Advertisers.....III-44
1$75
   B. Market Analytics.....III-45
Table 69: Chinese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-45
1$200
   A. Market Analysis.....III-46
Select Regional Markets.....III-46
Australia: Social TV Gains Momentum.....III-46
India: A Potential Laden Market.....III-46
Internet, Mobile Devices and Social Media in India: Quick Facts.....III-46
1$75
   Television Channels Adopt Social Media to Promote TV Shows.....III-47
Twitter Emerges As a Second Screen Platform.....III-47
1$75
   Challenges to Reckon With.....III-48
Service Launch.....III-48
iPowow Ltd. (Australia) – A Key Player.....III-48
1$75
   B. Market Analytics.....III-49
Table 70: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-49
1$200
   A. Market Analysis.....III-50
Brazil: A Fast Growing Social TV Market.....III-50
Service Launch.....III-50
Strategic Corporate Development.....III-50
1$75
   B. Market Analytics.....III-51
Table 71: Rest of World Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart).....III-51
1$200
    
 
 


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