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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

447

Interactions with Platform & by Email *

INTERACTIONS

89

Unique # Participated *

PARTICIPANTS

18

Responses Validated *

VALIDATIONS

7

* Platform engagements are dynamic. Stats are published quarterly.


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  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data interpretation & reporting level.....I-2
Quantitative Techniques & Analytics.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   The Age of Social Media Advertising.....II-4
Snapshots.....II-4
Targeting Consumer’s Social Behavior.....II-4
1$100
   Social Advertising Assumes Mainstream Status.....II-51$100
   Recession & Social Network Advertising.....II-6
Current and Future Analysis.....II-6
US: The Dominant Regional Market.....II-6
Social Advertising: Yet to Live Up to Expectations.....II-6
1$100
   Metrics to Assess Revenue Generation Potential of Social Networks.....II-7
How Successful is the Ad Revenue Model for Social Networks?.....II-7
1$100
   Social Gaming: Potential for Growth.....II-8
Table 1: Global Social Network Advertising Market (2010 & 2011): Percentage Share Breakdown of Revenues for Social Networks and Social Games (includes corresponding Graph/Chart).....II-8
1$350
   Mobile Advertising – Potential for Growth.....II-9
Social Advertising Follows Trends in Paid-for-Search Advertising.....II-9
Global Use of Social Networks Continues to Rise.....II-9
Large Brands Move Towards Social Advertising.....II-9
1$100
   Social Communities Foster Innovations at P2P Level.....II-10
Social Advertising and Earned Media.....II-10
Traditional Media Continue to Rule Advertising.....II-10
1$100
   Table 2: Average Revenue Per User (US$) in Social Network Advertising and Total Advertising (2009-2011) (includes corresponding Graph/Chart).....II-11
Can Social Media Beat Search Advertising?.....II-11
1$350
   Focus Shifts to User Engagement Ads.....II-12
Challenges Facing Social Advertising.....II-12
User Base Saturation - A Concern for Social Networks.....II-12
1$100
   Spam & Content Quality: Concerns Facing Microblogging.....II-13
Low Engagement of Display Ads: A Major Barrier.....II-13
B2B Social Marketing Spending on the Rise.....II-13
1$100
   Prelude.....II-14
Table 3: Leading Players in the Social Network Advertising (2011): Percentage Share Breakdown of Revenues for Facebook, MySpace, Twitter and Others (includes corresponding Graph/Chart).....II-14
1$350
   A Glance at the Advertising Strategies of Leading Social Networks.....II-15
Facebook: The Leader in Social Network Advertising Arena.....II-15
1$100
   Table 4: Average Revenue Per User (in US$) of Select Technology Companies (2010) (includes corresponding Graph/Chart).....II-16
Is Google Plus the Answer to Facebook?.....II-16
MySpace: Losing Hold on the Market.....II-16
Twitter Advertising Revenues on the Rise.....II-16
1$350
   Digital Advertising: An Overview.....II-17
Monetization of Online Businesses: Critical Factors to Watch Out.....II-17
Major Platforms of Digital Advertising.....II-17
1$100
   Search Marketing: The Predominant Online Ad Segment.....II-18
The Emerging Ad Formats.....II-18
1$100
   Technological Advancements Drive Development of New Ad Methods.....II-191$100
   An Introduction to Online Advertising.....II-20
Social Network Advertising: A Conceptual Overview.....II-20
Ideal for Targeted Advertising Strategy.....II-20
1$100
   Social Ads Vs Behaviorally Targeted Ads.....II-21
Tools of Social Advertising.....II-21
Basic Components of Social Ads.....II-21
1$100
   Data Used in Social ads.....II-22
Forms of Advertising on Social Networks.....II-22
1$100
   Self-Service Ads.....II-23
Types of Social Network Advertising.....II-23
Direct Advertising (Based on Network of Friends).....II-23
Direct Advertising (Placed on User’s Social Networking Site).....II-23
Indirect Advertising.....II-23
Social Media as Search Engines.....II-23
1$100
   Social Network Advertising Vs Traditional Online Advertising.....II-24
Advantages of Social Network Advertising.....II-24
1$100
   Audience Targeting: A Key Benefit.....II-25
Access to Large Audience Base.....II-25
Easy Development of Content.....II-25
Favorable Cost Scenario.....II-25
1$100
   The Advantage of Earned Media.....II-26
Online Campaigns: Leveraging Social Media.....II-26
Improving Customer Service and Feedback.....II-26
Enhancing Social Awareness.....II-26
Disadvantages of Social Network Advertising.....II-26
1$100
   The Role of Buzz Monitoring Tools.....II-271$100
   Introduction.....II-281$100
   Social Networks Development Timeline.....II-291$100
   An Overview of Leading Social Networks.....II-30
Bebo (US).....II-30
Cyworld (South Korea).....II-30
Facebook, Inc. (US).....II-30
1$100
   Advertising on Facebook: An Insight.....II-31
Small Businesses – Major Revenue Generators for Facebook.....II-31
1$100
   Difference Between Facebook & MySpace.....II-32
Friendster (Malaysia).....II-32
MySpace, Inc. (US).....II-32
1$100
   Orkut (US).....II-33
Renren, Inc. (China).....II-33
Twitter, Inc. (US).....II-33
2$125
   Mixi and Nike Japan Launch Social Banner Ad Campaign.....II-35
YouTube Introduces TrueView Advertisement Format.....II-35
XA.net Launches optim.al Multivariate Advertising Optimization Platform.....II-35
1$100
   Clickable Launches Live Advertising Solution.....II-36
WebAdvantage.net Introduces Social Media Roadmap Service.....II-36
Linqia Introduces Social Advertising Platform.....II-36
The Social Network Introduces Advertisement Unit for MySpace.....II-36
1$100
   Twitter Introduces Promoted Tweets Advertising Platform.....II-37
Facebook Introduces Places, Location-Based Platform.....II-37
RockYou Introduces DOTD In-Game Advertising Solution.....II-37
1$100
   Turespaña Introduces Online Campaign on Social Networks.....II-38
Google Unveils DoubleClick for Publishers.....II-38
BLiNQ Media Introduces BAM Facebook Ad Campaign Management Engine.....II-38
RockYou Introduces Brand Advertising Offerings.....II-38
1$100
   ShopIt Introduces Shopit Media Advertising Network.....II-39
Starbucks Unveils New Advertisement Campaign on Social Networks.....II-39
1$100
   eWorld Companies Introduces eWorldMix Online Social Network.....II-40
Adknowledge Launches BidSystem 3.0 Self-Service Auction Marketplace.....II-40
1$100
   Clearspring to Introduce Enhanced Version of AddThis Platform.....II-41
Google Launches New DoubleClick Ad Exchange.....II-41
MySpace Introduces Self-Serve Ad Platform.....II-41
1$100
   Clearspring and SplashCast Introduce Integrated Social Advertising Platform.....II-42
LinkedIn Introduces DirectAds Platform.....II-42
SplashCast Introduces New HotSpot Technology.....II-42
1$100
   Adknowledge Introduces Social Advertising Network in the UK.....II-431$100
   LivingSocial Takes Over Socialmedia.com.....II-44
Experian Acquires Techlightenment.....II-44
Facebook Establishes Sales Office in Brazil.....II-44
AOL Takes Over Pictela.....II-44
1$100
   Traffic Marketplace Acquires Social Suitcase.....II-45
LifeStreet Media Acquires Ad Network Assets of SocialCash.....II-45
Adknowledge Takes Over Hydra Group.....II-45
1$100
   Criterion Capital Partners Takes Over Bebo.....II-46
Kaixin.com to Merge with Renren.com.....II-46
Google and MySpace Sign Multi-Year Agreement.....II-46
Google Implements Changes to Orkut.....II-46
1$100
   Facebook and PayPal Enter into Partnership.....II-47
RockYou Inks Agreement with Facebook®.....II-47
Quepasa Signs Agreement with Grupo Expansion.....II-47
1$100
   Quepasa Signs Agreement with Sony Pictures Television Ad Sales.....II-48
Candystand.com and Intergi Entertainment Sign Agreement.....II-48
1$100
   Facebook Establishes New Office in India.....II-49
RockYou Collaborates with Game Developers to Integrate DOTD(SM).....II-49
Google Takes Over Teracent.....II-49
Atrinsic Takes Over ShopIt.....II-49
1$100
   Adknowledge Acquires Advertising Business of SocialMedia.com.....II-50
ShopIt Takes Over Triana Global.....II-50
Adknowledge Takes Over KITN Media.....II-50
1$100
   Adknowledge Takes Over Advertising Business of Lookery.....II-51
MOL Global Acquires Friendster.....II-51
Mixi Becomes Part of OpenSocial Initiative.....II-51
Adknowledge Acquires Adonomics.....II-51
1$100
   AOL Acquires Bebo.....II-52
Radio One Acquires Community Connect.....II-52
1$100
   Adknowledge, Inc. (US).....II-53
Clearspring Technologies, Inc. (US).....II-53
DoubleClick (US).....II-53
1$100
   LifeStreet Media (US).....II-54
LinkedIn Corporation (US).....II-54
LivingSocial, Inc. (US).....II-54
1$100
   Right Media LLC (US).....II-55
RockYou, Inc. (US).....II-55
1$100
   SplashCast Corporation (US).....II-561$100
   Table 5: World Recent Past, Current and Future Analysis for Social Network Advertising with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-571$350
   A. Market Analysis.....II-58
Outlook.....II-58
Economic Crisis Benefits Social Networks.....II-58
Social Networks Increase Share in Online Ad Revenues.....II-58
1$100
   The Less Preferred Medium for Ads.....II-59
Rising Expenditure on Social Network Advertising.....II-59
1$100
   Advertising: A Reasonable Price for Using Social Networks.....II-60
Mobile Marketing Finds Favor Among Consumers.....II-60
Facebook: The Leading Social Network in the US.....II-60
Facebook Leads Display Ads Market.....II-60
1$100
   Table 6: Leading Online Ad Selling Companies in the US Display Advertising Market (2010-2012E): Percentage Share Breakdown of Revenues for Facebook, Yahoo!, Google, AOL, and Others (includes corresponding Graph/Chart).....II-61
Mobile Technology Offers Enormous Potential for Social Networks.....II-61
Opportunities in Gaming Sector.....II-61
1$350
   Financial Service Companies Carry Out Campaigns on Social Media Networks.....II-62
Regulatory Environment.....II-62
Product Innovations/Introductions.....II-62
6$295
   Strategic Corporate Developments.....II-687$295
   Key Players.....II-757$295
   B. Market Analytics.....II-82
Table 7: US Recent Past, Current and Future Analysis for Social Network Advertising by Social Network - MySpace, Facebook, Social Games, and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-82
1$350
   Table 8: US 10-Year Perspective for Social Network Advertising by Social Network - Percentage Breakdown of Revenues for MySpace, Facebook, Social Games, and Others Markets for the Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-831$350
   A. Market Analysis.....II-84
Outlook.....II-84
Internet Advertising Gains Momentum.....II-84
Table 9: Online Advertising Spending in Canada (2011): Percentage Share Breakdown by Format for Search, Display, Classifieds, and Video & Email (includes corresponding Graph/Chart).....II-84
1$350
   Table 10: Internet Users in Canada (2010): Percentage Share Breakdown by Age Group (includes corresponding Graph/Chart).....II-85
Social Media Advertising in Canada.....II-85
Retailers Opt for Advertising through Social Media.....II-85
1$350
   B. Market Analytics.....II-86
Table 11: Canadian Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-86
1$350
   A. Market Analysis.....II-87
Outlook.....II-87
Social Media Networking in Japan.....II-87
General Social Networking Service Sites.....II-87
Video and Photo Sharing Sites.....II-87
Social Bookmarking Sites.....II-87
1$100
   Blog Network Sites.....II-88
Mini-Blogging Sites.....II-88
Intense Battle in Social Networking Market.....II-88
Mixi: Leading the Social Network Scene.....II-88
1$100
   Gree: A Tough Competitor.....II-89
Mobage Town.....II-89
Twitter Japan: Gaining Ground Through Ad Sales.....II-89
Widespread Use of Mobile Platform.....II-89
1$100
   Product Innovations/Introduction.....II-90
Strategic Corporate Development.....II-90
1$100
   B. Market Analytics.....II-91
Table 12: Japanese Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-91
1$350
   A. Market Analysis.....II-92
Outlook.....II-92
Recession & Online Spending.....II-92
Increasing Use of Social Networking.....II-92
1$100
   Social Networking Trends in Western Europe.....II-93
Table 13: Social Network Users as % of Internet Users in Western Europe (2010-2015 (includes corresponding Graph/Chart).....II-93
1$350
   Table 14: Social Network Users as % of Internet Users (2009 & 2015) for France, Germany, Italy, UK and Spain (includes corresponding Graph/Chart).....II-94
Online Ad Spending Trends in Western Europe.....II-94
Popular Online Activities of Internet Users (25-34 Years) in Western Europe.....II-94
1$350
   Social Media Influences Online Advertising & Retail Market.....II-95
Social Media Trend Catching on with Baby Boomers.....II-95
Display Advertising Catches On.....II-95
Regulatory Environment.....II-95
Leading Ad Providers Opt for Self Regulation.....II-95
2$125
   B. Market Analytics.....II-97
Table 15: European Recent Past, Current and Future Analysis for Social Network Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Sweden and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-97
1$350
   Table 16: European 10-Year Perspective for Social Network Advertising by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Sweden and Rest of Europe Markets for the Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-981$350
   A. Market Analysis.....II-99
Outlook.....II-99
Rapid Progress of the Digital Media Market.....II-99
Table 17: Internet Penetration in France (2009-2013): Internet Users as % of Total Population (includes corresponding Graph/Chart).....II-99
1$350
   Social Networking: A Rising Phenomenon.....II-100
Impact of Regulations.....II-100
1$100
   B. Market Analytics.....II-101
Table 18: French Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-101
1$350
   A. Market Analysis.....II-102
Outlook.....II-102
Display Ads: A Growing Category.....II-102
Table 19: Leading Online Display Advertising Publishers in Germany (Q3 2010): Percentage Share Breakdown of Number of Ad Impressions for Facebook.com, Verlagsgruppe Georg von Holtzbrinck, Jappy GmbH, Deutsche Telekom, and Others (includes corresponding Graph/Chart).....II-102
1$350
   B. Market Analytics.....II-103
Table 20: German Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-103
1$350
   A. Market Analysis.....II-104
Outlook.....II-104
Impact of New Regulations.....II-104
1$100
   B. Market Analytics.....II-105
Table 21: Italian Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-105
1$350
   A. Market Analysis.....II-106
Outlook.....II-106
Social Network Ad Spending on the Rise.....II-106
Table 22: Social Network Ad Spending as % of Total Online Ad Spending in the UK (includes corresponding Graph/Chart).....II-106
1$350
   Table 23: Penetration of Social Networking Sites in the UK (2009-2014): Number of Users as % of Total Internet User Base (includes corresponding Graph/Chart).....II-107
Facebook Propels Online Advertising Expenditure.....II-107
Social Networking Scenario in the UK.....II-107
1$350
   Rising Broadband Penetration Favors Growth of Social Media.....II-108
Table 24: Penetration Rate (%) of Internet in the UK (2009-2011) (includes corresponding Graph/Chart).....II-108
1$350
   Major Online Activities of Adult Internet Users in the UK.....II-109
Mobile Technologies: Vital Role in Social Networking.....II-109
Table 25: % of Time Spent on Social Networking Sites (2010): Breakdown by Age Group and Device (includes corresponding Graph/Chart).....II-109
1$350
   Social Networking Catches Up Among the Elderly.....II-110
Table 26: Social Networking Site Users as % of All Internet Users in the UK (2010): Breakdown by Age Group (includes corresponding Graph/Chart).....II-110
Government’s Online Initiatives.....II-110
1$350
   B2C in Social Networks.....II-111
Robust Growth for Display Advertising.....II-111
Social Gaming: Potential for Growth.....II-111
Social Network Advertising in Consumer Goods Industry.....II-111
1$100
   ASA Moves to Regulate Online and Social Advertising.....II-112
Strategic Corporate Developments.....II-112
1$100
   B. Market Analytics.....II-113
Table 27: UK Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-113
1$350
   A. Market Analysis.....II-114
Outlook.....II-114
An Overview of Digital Market.....II-114
Table 28: Internet Penetration in Spain (2009-2013): Internet Users as % of Total Population (includes corresponding Graph/Chart).....II-114
1$350
   Social Networking – A Thriving Market.....II-115
Product Innovations/Introductions.....II-115
2$125
   B. Market Analytics.....II-117
Table 29: Spanish Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-117
1$350
   Market Analysis.....II-118
Table 30: Swedish Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-118
1$350
   Market Analysis.....II-119
Table 31: Rest of Europe Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-119
1$350
   A. Market Analysis.....II-120
Outlook.....II-120
Social Network Advertising Catches Up in Asia.....II-120
1$100
   Southeast Asia: Slow to Embrace Social Network Advertising.....II-121
Table 32: Social Media Use in Southeast Asia.....II-121
Tencent QQ: The Richest Social Network.....II-121
1$350
   Cyworld Rules Korean Market.....II-122
The Predominance of Local Social Networks.....II-122
Twitter: A Worthy Competitor?.....II-122
High Level of Social Media Engagement at Workplaces.....II-122
Low-Cost Asian Carriers Move Towards Social Media.....II-122
1$100
   Unilever Uses Social Networks for Marketing Campaigns.....II-123
Review of Select Regional Markets.....II-123
Australia.....II-123
China.....II-123
Social Network Advertising – An Untapped Market.....II-123
Social Networks Make Rapid Strides.....II-123
1$100
   Competition in the Social Networks Market.....II-124
Comparison of the Top Four Social Networks in China.....II-124
1$100
   India.....II-125
Online Advertising in India.....II-125
Table 33: Online Advertising Market in India (2010-2011): Percentage Share Breakdown of Revenues for Display Advertisements and Text Advertisements (includes corresponding Graph/Chart).....II-125
Growing Popularity of Social Media Sites.....II-125
1$350
   Facebook Strengthens Presence in India.....II-126
Snapshots.....II-126
Social Advertising: A Nascent Phenomenon.....II-126
1$100
   Businesses Use Social Sites for SelectInventories.....II-127
Corporate India Wakes Up to the Benefits of Social Media.....II-127
1$100
   Social Network: An Ideal Platform for Start-Ups.....II-128
Twitter: Potential for Growth.....II-128
1$100
   Online Product Reviews.....II-129
Business Tycoons Become Part of Social Advertising.....II-129
Drawbacks of Using Social Media for Advertising.....II-129
South Korea.....II-129
An Advanced Online Market.....II-129
1$100
   Cyworld: Leading the Social Networking Marketplace.....II-130
Microblogging Services Gain Momentum.....II-130
Thailand.....II-130
Strategic Corporate Developments.....II-130
1$100
   Key Players.....II-1311$100
   B. Market Analytics.....II-132
Table 34: Asia-Pacific Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-132
1$350
   A. Market Analysis.....II-133
Outlook.....II-133
Internet Advertising Gathers Pace in Latin America.....II-133
Table 35: Online Ad Spending as % of Total Ad Expenditure in Latin America (2009-2012) (includes corresponding Graph/Chart).....II-133
1$350
   Social Media Sites Find Favor.....II-134
Brazil.....II-134
Social Network Advertising in Brazil.....II-134
1$100
   Table 36: Select Social Networking Sites in Brazil (August 2010): Breakdown by Total Unique Visitors, Average Minutes, and Average Pages.....II-135
Orkut Brazil: The Most Popular Social Network in Brazil.....II-135
Demographic Profile of Leading Social Network Sites.....II-135
1$350
   Mexico.....II-136
Strategic Corporate Developments.....II-136
2$125
   B. Market Analytics.....II-138
Table 37: Rest of World Recent Past, Current and Future Analysis for Social Network Advertising Analyzed with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart).....II-138
1$350
    
 
 


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