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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

17718

Interactions with Platform & by Email *

INTERACTIONS

1772

Unique # Participated *

PARTICIPANTS

354

Responses Validated *

VALIDATIONS

54

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

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  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
1. Gaming Apps.....I-3
2. Entertainment Apps.....I-3
3. Wellness & Everyday Apps.....I-3
  
   4. Money Management & Productivity Apps.....I-4
5. Others.....I-4
  
   Earth - A Planet of the Apps: A Curtain Raiser.....II-5
More Smartphones Equals More Smartphone Apps.....II-5
1$100
   Smartphone Business Apps On the Rise: Why?.....II-61$100
   Opportunity Indicators: Android, the Leading Smartphone Platform.....II-7
Table 1: Worldwide Market for Smartphones (2009 & 2011E): Percentage Market Share Breakdown of Unit Shipments by Leading Operating Systems (includes corresponding Graph/Chart).....II-7
1$350
   Table 2: World Market for Smartphones (2010): Breakdown of Sales Figures in Thousand Units by Geographic Region/Country (includes corresponding Graph/Chart).....II-8

Table 3: US Market for Smartphone Applications (2010): Proportion of Smartphone Users (%) by Number of Applications Downloaded & Installed on Smartphones (includes corresponding Graph/Chart).....II-8
The Current State of the Smartphone Apps Market: A Review.....II-8
1$350
   A Straight Talk About the Apps Future.....II-91$100
   Market Share Statistics:.....II-10
Table 4: World Smartphone Apps Market (2009 & 2015E): Percentage Market Share Breakdown of Apps by Smartphone Platform (includes corresponding Graph/Chart).....II-10
Market Trends & Issues: A Primer.....II-10
Mobile Apps: A Beneficiary of the Changing Role Mobile Phones: A Primer.....II-10
1$350
   Gen X Mobile Phone Users Inspire Development of Innovative Software Apps.....II-11
Sanguine Climate in Smartphones Market Bodes Well for Apps .....II-11
1$100
   App Culture More Pronounced in the Developed Markets.....II-12
Low Cost, Convenience & Ease of Use Drive Market Adoption.....II-12
1$100
   Changing Customer Perception & Growing Awareness Encourage Growth.....II-13
Digital Lifestyles will Perk Smartphone App Sales.....II-13
Strong Uptake Forecasted Among Commercial/Corporate Subscribers.....II-13
Benefits Accorded to Business Users.....II-13
1$100
   Smartphone Apps and SaaS Intersect.....II-14
Mushy Teens Also On the Radar.....II-14
Rise of Multi-Channel App Strategy.....II-14
1$100
   Cost of Creating Apps.....II-15
App Helps Lower Churn Rate Among Service Providers.....II-15
Service Providers Wield Apps As a Tool for Differentiation.....II-15
Service Providers Continue to Push the Boundaries of Apps.....II-15
1$100
   Free Smartphone Apps: Competitor or Complementary?.....II-16
Table 5: Percentage Share Breakdown of Major App Stores Offering by Paid Apps and Free Apps (includes corresponding Graph/Chart).....II-16
1$350
   Mobile Marketing: Media World Clamber on to the Mobile Bandwagon.....II-17
Medical Apps: Where Health Meets Technology.....II-17
1$100
   Health Apps Usage for Expectant Mothers and New Born Increasing.....II-18
FDA Likely to Introduce Regulations For Medical App.....II-18
Automotive Apps On the Move.....II-18
1$100
   Mobile App Stores Evolve From Walled Garden Models to Open Garden Models.....II-19
Competition Heats Up.....II-19
1$100
   Despite Stiff Competition, Apple’s App Store Emerges Tall Over the Horizon.....II-20
Can Google Reiterate Its Android OS Success With Apps?.....II-20
1$100
   RIM Strengthens Grip On the Application Market.....II-21
Independent App Stores Alter Market Strategy.....II-21
Mobile Operators Join the Fray.....II-21
1$100
   Table 6: Breakdown of Number of Available Applications & Cumulative Downloads for Major App Stores As of July 2011 (includes corresponding Graph/Chart).....II-22
Challenges to Reckon With........II-22
1$350
   Shortage of Wireless Spectrum.....II-23
Lack of Quality Apps.....II-23
Lack Of Marketing Push.....II-23
Risks Associated With Smartphone Apps In Organizations.....II-23
1$100
   Industry Still Underprepared to Tackle Security Concerns.....II-24
Final Frontiers.....II-24
1$100
   Mobile Web Browser: A Future Threat to Mobile Apps Market?.....II-25
Can BlackBerry PlayBook Browser Supplant Mobile App Use?.....II-25
1$100
   Outlook.....II-261$100
   Introduction.....II-27
Gaming Apps.....II-27
1$100
   Entertainment Apps.....II-28
Wellness & Everyday Apps.....II-28
Money Management & Productivity Apps.....II-28
Others.....II-28
1$100
   Developing a Smartphone App.....II-29
The Value Chain For Mobile App Market.....II-29
Revenue Model For Apps.....II-29
1$100
   Crunchyroll, Marvelous Entertainment Launch Smartphone Apps.....II-30
iFree Showcases Cutting-Edge Smartphone Apps.....II-30
Handmark to Launch Apps for BlackBerry 6.....II-30
Telecom Italia Unveils TIM store.....II-30
1$100
   UGO Entertainment Unveils GameVideos Mobile Application.....II-31
Lee Enterprises to Launch Mobile Apps for Media Properties.....II-31
Telstra Intends to Launch Applications on Android Market.....II-31
Handmark Introduces Twitter Application for Android Platform.....II-31
Amazon and Research In Motion Introduces Amazon MP3.....II-31
1$100
   Nokia and Skype Unveils Skype for Symbian.....II-32
Sony Europe to Launch PlayStation App for Android and iPhone Platforms.....II-32
Mercedes-Benz Launches MIP Connectivity System.....II-32
1$100
   Rogers Media Introduces Rogers Sportsnet App.....II-33
OnStar and Chevrolet Rolls Out New Mobile App.....II-33
Digital Journal Teams up with Polar Mobile for Introducing Smartphone Apps.....II-33
1$100
   Polar Mobile and WWF-Canada Team Up to Launch Smartphone Apps.....II-34
Agilysys Introduces Mobile ResNet App.....II-34
Astellas Pharma Launches Smartphone App for Cardiac Imaging Test.....II-34
Nokia to Launch Foursquare App for Symbian Smartphones.....II-34
1$100
   Adidas Launches miCoach Fitness Tracking App.....II-35
OnStar Extends Smartphone App Technology.....II-35
Google Korea Introduces Smartphone Apps for Android Smartphones.....II-35
Borders Unveils e-bookstore Smartphone Apps.....II-35
AppCity.com Introduces Online Mobile Apps Store.....II-35
1$100
   Chrysler Group to Launch Mobile Vehicle-Information Apps.....II-36
Blueworld Communities Introduces Afridoctor Smartphone App.....II-36
Polar Mobile Rolls Out BlackBerry® Super Apps.....II-36
1$100
   Integrated Document Solutions Unveils iPhone Mobile Apps.....II-37
Motorola Launches ShoutOUT App on Motorola Droid.....II-37
rentals.com Launches Smartphone Apps.....II-37
National Football Post Partners and Handmark® to Launch NFP Mobile Apps for
  Pro-Football Fans.....II-37
1$100
   AFP and Handmark® Introduce AFP Mobile News for BlackBerry® Platform.....II-38
Handmark Introduces TweetCaster for BlackBerry Smartphones.....II-38
Handmark and PinStack.com to Launch New Mobile Apps.....II-38
Handmark Launches Express News for Android Platform.....II-38
1$100
   Handmark and Thomson Reuters Launch New App for BlackBerry Smartphones.....II-39
MobiHand Launches On-Device Windows Mobile App Store.....II-39
MobiHand Introduces On-Device App Store Client for Blackberry.....II-39
Orange Unveils App Store In France and the UK.....II-39
1$100
   Orange Unveils Widget Services.....II-40
Telefonica Unveils App Store.....II-40
Telstra Introduces SurfKit Mobile Internet Platform.....II-40
Samsung Introduces Samsung Mobile Widget SDK for TouchWiz User Interface.....II-40
Google Rolls Out Google Voice Apps for BlackBerry and Android Platforms.....II-40
IBM Unveils New Apps for Smartphones.....II-40
1$100
   Google to Introduce BlackBerry Google Apps Connector.....II-41
Pittsburg Steelers Introduce Steelers Game Day Plus App.....II-41
Registered Express Incorporates Android Smartphone and iPhone Apps.....II-41
1$100
   Pocketgear Rebrands as Appia.....II-42
Research In Motion Opens BlackBerry App World™ Portal to Accept BlackBerry® PlayBook™
  Apps.....II-42
SplashData Takes Over Iambic.....II-42
PocketGear Takes over Handango.....II-42
1$100
   Zolstice and ExitCare Team up to Develop Smartphone Apps.....II-43
HP to Offer Free Download Demo of ePrint.....II-43
Samsung to Launch App Store.....II-43
Pinch Media and Flurry to Merge Operations.....II-43
1$100
   University of Michigan Researchers Develop PowerTutor Smartphone App.....II-441$100
   Appia (USA).....II-45
AppCity (France).....II-45
Apple, Inc. (USA).....II-45
GetJar (USA).....II-45
1$100
   Google, Inc. (USA).....II-46
Handmark Inc (USA).....II-46
MobiHand, Inc. (USA).....II-46
Nokia Corporation (Finland).....II-46
1$100
   Research In Motion (Canada).....II-47
Samsung Electronics Co., Ltd (South Korea).....II-47
1$100
   Table 7: Global Recent Past, Current & Future Analysis for Smartphone Apps by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-481$350
   Table 8: Global 10-Year Perspective for Smartphone Apps by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-491$350
   Table 9: World Recent Past, Current & Future Analysis for Gaming Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-501$350
   Table 10: World 10-Year Perspective for Gaming Apps by Geographic Region - Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-511$350
   Table 11: World Recent Past, Current & Future Analysis for Entertainment Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-521$350
   Table 12: World 10-Year Perspective for Entertainment Apps by Geographic Region - Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-531$350
   Table 13: World Recent Past, Current & Future Analysis for Wellness & Everyday Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-541$350
   Table 14: World 10-Year Perspective for Wellness & Everyday Apps by Geographic Region - Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-551$350
   Table 15: World Recent Past, Current & Future Analysis for Money Management/Productivity Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-561$350
   Table 16: World 10-Year Perspective for Money Management/Productivity Apps by Geographic Region - Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-571$350
   Table 17: World Recent Past, Current & Future Analysis for Other Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-581$350
   Table 18: World 10-Year Perspective for Other Apps by Geographic Region - Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-591$350
   A. Market Analysis.....II-60
Apps Revolutionize the US Infotainment Market.....II-60
Product Launches.....II-60
5$175
   Strategic Corporate Developments.....II-651$100
   Select US Players.....II-663$125
   B. Market Analytics.....II-69
Table 19: US Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-69
1$350
   Table 20: US 10-Year Perspective for Smartphone Apps by Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-701$350
   A. Market Analysis.....II-71
Market Overview.....II-71
Product Launches.....II-71
3$175
   Strategic Corporate Development.....II-74
Research In Motion – A Key Player.....II-74
1$100
   B. Market Analytics.....II-75
Table 21: Canadian Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-75
1$350
   Table 22: Canadian 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-761$350
   A. Market Analysis.....II-77
Product Launch.....II-77
1$100
   B. Market Analytics.....II-78
Table 23: Japanese Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-78
1$350
   Table 24: Japanese 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-791$350
   A. Market Analysis.....II-80
Market Overview.....II-80
Product Launches.....II-80
1$100
   Strategic Corporate Development.....II-811$100
   B. Market Analytics.....II-82
Table 25: European Recent Past, Current & Future Analysis for Smartphone Apps by Region/ Country - France, Germany, Italy, UK and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-82
1$350
   Table 26: European 10-Year Perspective for Smartphone Apps by Country/Region - Percentage Share Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-831$350
   Table 27: European Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-841$350
   Table 28: European 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-851$350
   A. Market Analysis.....II-86
Product Launch.....II-86
AppCity – A Key Player.....II-86
1$100
   B. Market Analytics.....II-87
Table 29: French Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-87
1$350
   Table 30: French 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-881$350
   A. Market Analysis.....II-89
Market Share Statistics:.....II-89
Table 31: German Smartphone App Users (2010): Percentage Share Breakdown by Average Spending on Smartphone Apps (includes corresponding Graph/Chart).....II-89
Product Launch.....II-89
1$350
   B. Market Analytics.....II-90
Table 32: German Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-90
1$350
   Table 33: German 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-911$350
   A. Market Analysis.....II-92
Product Launch.....II-92
1$100
   B. Market Analytics.....II-93
Table 34: Italian Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-93
1$350
   Table 35: Italian 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-941$350
   A. Market Analysis.....II-95
Market Overview.....II-95
Product Launches.....II-95
1$100
   B. Market Analytics.....II-96
Table 36: UK Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-96
1$350
   Table 37: UK 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-971$350
   A. Market Analysis.....II-98
Product Launches.....II-98
1$100
   Nokia Corporation - A Key Player.....II-991$100
   B. Market Analytics.....II-100
Table 38: Rest of Europe Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-100
1$350
   Table 39: Rest of Europe 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1011$350
   A. Market Analysis.....II-102
Market Overview.....II-102
China-The Hotbed for Smartphone Apps.....II-102
1$100
   Dominance of Local Players.....II-103
Apps Provide Opportunity for Automotive Manufacturers.....II-103
Product Launches.....II-103
1$100
   Samsung Electronics Co., Ltd – A Key Player in South Korea.....II-1041$100
   B. Market Analytics.....II-105
Table 40: Asia-Pacific Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-105
1$350
   Table 41: Asia-Pacific 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1061$350
   Market Analysis.....II-107
Table 42: Latin America Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-107
1$350
   Table 43: Latin America 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1081$350
   A. Market Analysis.....II-109
Product Launch.....II-109
1$100
   B. Market Analytics.....II-110
Table 44: Rest of World Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-110
1$350
   Table 45: Rest of World 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1111$350
    
 
 


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