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DOMAIN EXPERT ENGAGEMENTS

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INTERACTIONS

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PARTICIPANTS

Responses Validated *

VALIDATIONS

* Platform engagements are dynamic. Stats are published quarterly.


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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   A Quick Primer.....II-1 1$100
   Table 1: Internet Usage Worldwide (2009): Breakdown of Number of Internet Users (In million) by Country (includes corresponding Graph/Chart).....II-2
Corporate Presence On the Internet Key to Successful Business Development.....II-2
1$350
   Internet Emerges As a Vehicle for Identifying Attractive Deals.....II-3
Key Market Trends & Issues.....II-3
SEM: A Bright Spot in the Advertising Industry.....II-3
Professionally Outsourced SEM Gains in Popularity, Thanks to the Recession.....II-3
1$100
   SEO Metrics Shift from Rankings to Traffic and Conversions.....II-4
The Rise of Search Personalization.....II-4
1$100
   Universal Search in the Spotlight.....II-5
Growth in Mobile Internet Magnifies the Business Case for SEM.....II-5
Paid Search Marketing: A Key Revenue Spinner.....II-5
1$100
   Organic Search Gains Ground.....II-6
Brand Infringement in Natural Search.....II-6
Click Fraud Hovers Over Online Search Market.....II-6
Outlook.....II-6
1$100
   Market Share Findings.....II-7
Table 2: Global Paid Search Market (2009): Percentage Share Breakdown of Revenues of Leading Search Engines (includes corresponding Graph/Chart).....II-7

Table 3: Global Search Market As of July 2009: Percentage Share Breakdown of Number of Searches by Leading Search Sites (includes corresponding Graph/Chart).....II-7
1$350
   Table 4: Global Search Market As of July 2009: Percentage Share Breakdown of Number of Searches by Region (includes corresponding Graph/Chart).....II-8

Table 5: Worldwide Online Advertising Market (2007): Percentage Breakdown of Various Advertising Forms - Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Email, and Others (includes corresponding Graph/Chart).....II-8
1$350
   Search Engine Marketing (SEM): An Introduction.....II-9
Advantages of SEM.....II-9
Increased ROI.....II-9
Visibility.....II-9
Effective Outreach.....II-9
1$100
   Fast Turnaround Time.....II-10
Challenges.....II-10
Campaign Complexit.....II-10
Market complexity.....II-10
Business Complexity.....II-10
SEM Techniques: A Review.....II-10
Search Engine Optimization (SEO).....II-10
1$100
   How is SEO Done?.....II-11
Types of SEOs.....II-11
Homepage Optimization.....II-11
1$100
   Category Page Optimization.....II-12
Content & Product Page Optimization.....II-12
Search Engine Advertising.....II-12
1$100
   Paid Inclusion.....II-13
Paid Search Advertising.....II-13
1$100
   Pay-Per-Click (PPC)/Cost Per Click (CPC).....II-14
Contextual Advertising.....II-14
1$100
   Search Engine Architecture.....II-15
Web Database.....II-15
Searcher.....II-15
Crawler.....II-15
Indexer.....II-15
Elements of Successful Search Engine Marketing Strategy.....II-15
Content Optimization.....II-15
Inbound Link.....II-15
Title Tags.....II-15
Meta-Description.....II-15
1$100
   Meta-Keywords.....II-16
HTML Code.....II-16
1$100
   Local Insight Media Holdings Signs Contract with Web.com and Yodle.....II-17
Baidu.com to Build International Headquarters in Shenzhen.....II-17
AMP Agency Purchases Pixel Bridge.....II-17
Dot VN Inks Letter of Intent with Web Spider Technologies.....II-17
1$100
   Liverpool-based Entrepreneurs Launch CL5 Search Engine Marketing Company.....II-18
ABCSearch Acquires Advertise.com.....II-18
Google Purchases AdMob.....II-18
1$100
   iCrossing and Ingate Form Partnership to Develop International SEM Campaigns.....II-19
CyberDefender Signs Agreement with The Search Agency.....II-19
Lyris Takes Over Facultas.....II-19
SEO.com Acquires Graphics.net.....II-19
Alliance for the Arts Implements Lyris HQ.....II-19
Buildtelligence Takes Over SEOCompany.com.....II-19
1$100
   AcquirgyTM Acquires Operating Assets of SendTec.....II-20
Deluxe Renews Paid Search Partnership with Didit.....II-20
GMO Internet Acquires Majority Stake in Inovex.....II-20
Google to Take Over On2 Technologies.....II-20
1$100
   Microsoft and Yahoo! Ink Agreement.....II-21
OrangeSoda Establishes OrangeSoda Enterprise.....II-21
Straight North Acquires Whoast.....II-21
Trafficwala Unveils Low-Cost SEO Booster Package.....II-21
1$100
   Kronik Media Unveils Search Engine Marketing Service.....II-22
Epiar Launches Epiar Negative Keywords®.....II-22
1$100
   Register.com Unveils New Guaranteed Leads Service for Small Enterprises.....II-23
SubmitNet Unveils a New Version of Website.....II-23
1$100
   Times Union Unveils Local Edge Search Marketing.....II-24
Aegis Media Buys Stake in Communicate 2.....II-24
SearchIgnite Enters into Partnership Agreement with CyberAgent and Septeni.....II-24
Academy Learning Acquires SiteVisibility.....II-24
1$100
   Logicserve Acquires CK Net.....II-25
AdIQus Acquires MediaThinkLab.....II-25
Aegis Group Takes Over rmsarcar.com.....II-25
iProspect® Establishes Office in Finland.....II-25
Acxiom® Acquires Direct Marketing Technology Division of Alvion.....II-25
1$100
   Boomdash Inks Partnership with My411Pages.com.....II-26
CyberDefender Renews Partnership with WebMetro.....II-26
Engine Ready Collaborates with California Chamber of Commerce.....II-26
Google Acquires DoubleClick.....II-26
1$100
   Publicis Groupe Takes Over Performics Search Marketing Operations of Google.....II-27
Nokia to Collaborate with Google.....II-27
Qualcomm Deploys Affinium® NetInsight™ Web Analytics Solution.....II-27
Reprise Media Enters into Partnership with Betaworks.....II-27
Aegis Group Acquires Checkit.....II-27
1$100
   7Search.com (USA).....II-28
AOL, Inc., (USA).....II-28
ABCSearch.com (USA).....II-28
Acxiom Corporation (USA).....II-28
1$100
   Ask.com (USA).....II-29
ArteWorks SEO (USA).....II-29
Baidu, Inc. (China).....II-29
Bruce Clay, Inc. (USA).....II-29
1$100
   Business.com, Inc., (USA).....II-30
Engine Ready, Inc. (USA).....II-30
Google, Inc. (USA).....II-30
1$100
   iProspect (USA).....II-31
Intrapromote LLC (USA).....II-31
Lyris Inc (USA).....II-31
1$100
   LookSmart, Ltd. (USA).....II-32
Microsoft adCenter (USA).....II-32
NHN Corporation (Korea).....II-32
Sohu.com, Inc (China).....II-32
1$100
   Search Engine Optimization, Inc., (USA).....II-33
VIZION Interactive, Inc., (USA).....II-33
Yahoo! Inc. (USA).....II-33
1$100
   Inktomi Corporation (USA).....II-34
Yandex (Russia).....II-34
1$100
   Table 6: World Recent Past, Current and Future Analysis for Search Engine Marketing by Geographic Region - US, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-351$350
   Table 7: World 10-Year Perspective for Search Engine Marketing by Geographic Region - Percentage Breakdown of Annual Revenues for US, Europe, and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-361$350
   A. Market Analysis.....III-1
Outlook.....III-1
Search Engine Market Overview.....III-1
1$75
   List of Top 15 Search Media Companies in North America Ranked Based on Popularity of
  their Paid Placement Search Engine Networks Among Advertisers.....III-2
Local Search Set to Boom.....III-2
1$75
   Key Statistical Findings.....III-3
Table 8: North American Search Engine Marketing (SEM) Industry (2008): Percentage Share Breakdown of Advertiser Spending by SEM Strategy (includes corresponding Graph/Chart).....III-3

Table 9: Online Advertising Market in the United States (2009): Percentage Share Breakdown of Ad Spending by Format (includes corresponding Graph/Chart).....III-3
1$200
   Table 10: Search Engine Market in the United States (2008): Percentage Share Breakdown of Spending by Search Engine Platform (includes corresponding Graph/Chart).....III-4

Table 11: US Core Search Market As of July 2009: Percentage Share Breakdown of Number of Searches for Top 5 Search Sites (includes corresponding Graph/Chart).....III-4
1$200
   Table 12: US Expanded Search Market As of July 2009: Percentage Share Breakdown of Number of Searches for Top 10 Search Sites (includes corresponding Graph/Chart).....III-5
Strategic Corporate Developments.....III-5
8$200
   Key Players.....III-13
7Search.com.....III-13
AOL, Inc.,.....III-13
ABCSearch.com.....III-13
Acxiom Corporation.....III-13
1$75
   Ask.com.....III-14
ArteWorks SEO.....III-14
Bruce Clay, Inc......III-14
1$75
   Business.com, Inc.,.....III-15
Engine Ready, Inc......III-15
Google, Inc......III-15
iProspect.....III-15
1$75
   Inktomi Corporation.....III-16
Intrapromote LLC.....III-16
Lyris Inc.....III-16
1$75
   LookSmart, Ltd......III-17
Microsoft adCenter.....III-17
Search Engine Optimization, Inc.,.....III-17
VIZION Interactive, Inc.,.....III-17
1$75
   Yahoo! Inc......III-181$75
   B. Market Analytics.....III-19
Table 13: US Recent Past, Current and Future Analysis for Search Engine Marketing by Segment - Paid Inclusion, Paid Search, Search Engine Optimization, and Contextual Advertising Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-19
1$200
   Table 14: US 10-Year Perspective for Search Engine Marketing by Segment - Percentage Breakdown of Annual Revenues for Paid Inclusion, Paid Search, Search Engine Optimization, and Contextual Advertising Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-201$200
   A. Market Analysis.....III-21
Outlook.....III-21
Market Overview.....III-21
A Peek Into the Challenges.....III-21
1$75
   Focus on Select Regional Markets.....III-22
Germany: A Key Potential Laden Market.....III-22
United Kingdom.....III-22
1$75
   Paid Search Poised to Rise.....III-23
Competitive Bidding Comes Out of the Shadows.....III-23
Key Statistical Findings.....III-23
Table 15: Search Engine Market in the United Kingdom (2007): Percentage Share Breakdown of Number of Searches by Search Engine (includes corresponding Graph/Chart).....III-23
1$200
   Statistical Findings on Other Regional Markets.....III-24
Table 16: Search Market in Russia (2007): Percentage Share Breakdown of Number of Search Queries by Search Engines (includes corresponding Graph/Chart).....III-24

Table 17: Search Engine Market in Russia (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart).....III-24

Table 18: Search Engine Market in Bulgaria (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart).....III-24
1$200
   Table 19: Search Engine Market in Czech Republic (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart).....III-25

Table 20: Search Engine Market in Czech Republic (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart).....III-25

Table 21: Search Engine Market in Denmark (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart).....III-25
1$200
   Table 22: Search Engine Market in Denmark (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart).....III-26

Table 23: Search Engine Market in Spain (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart).....III-26

Table 24: Search Engine Market in the Netherlands (2007): Percentage Market Share Breakdown of Leading Search Engines (includes corresponding Graph/Chart).....III-26
1$200
   Strategic Corporate Developments.....III-271$75
   Yandex - A Key Russian Player.....III-281$75
   B. Market Analytics.....III-29
Table 25: European Recent Past, Current & Future Analysis for Search Engine Marketing by Region/Country - France, Germany, UK and Rest of European Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-29
1$200
   Table 26: European 10-Year Perspective for Search Engine Marketing By Country/ Region - Percentage Breakdown of Annual Revenues for France, Germany, UK and Rest of Europe Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-301$200
   A. Market Analysis.....III-31
Focus on Select Regional Markets.....III-31
China.....III-31
Market Overview.....III-31
1$75
   Paid Search Market: A Review.....III-32
Paid Search Gets Popular in the SME Sector.....III-32
Competition.....III-32
1$75
   Key Statistical Findings.....III-33
Table 27: Online Advertising Market in China (2009): Percentage Share Breakdown of Ad Spending by Format (includes corresponding Graph/Chart).....III-33

Table 28: Search Market in China (2009): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart).....III-33

Table 29: Search Engine Market in China (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart).....III-33
1$200
   Table 30: Search Engine Market in Beijing (2008): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart).....III-34

Table 31: Search Engine Market in Shanghai (2008): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart).....III-34

Table 32: Search Engine Market in Guangzhou (2008): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart).....III-34
Japan.....III-34
1$200
   Table 33: Search Market in Japan (2007): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart).....III-35
India.....III-35
A Preferred Destination for SEM Outsourcing.....III-35
Lower Cost Service.....III-35
Professional Expertise and Manpower.....III-35
Korea.....III-35
1$200
   Table 34: Search Engine Market in South Korea (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart).....III-36
Other Statistical Findings.....III-36
Table 35: Asian Search Engine Market (2008): Percentage Market Share Breakdown of Leading Search Engines (includes corresponding Graph/Chart).....III-36

Table 36: Search Engine Market in Israel (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart).....III-36
1$200
   Strategic Corporate Developments.....III-371$75
   Key Players.....III-38
Baidu, Inc. (China).....III-38
NHN Corporation (Korea).....III-38
1$75
   Sohu.com, Inc (China).....III-39
B. Market Analytics.....III-39
Table 37: Rest of World Recent Past, Current and Future Analysis for Search Engine Marketing Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-39
1$200
    
 
 


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