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DOMAIN EXPERT ENGAGEMENTS

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PARTICIPANTS

Responses Validated *

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* Platform engagements are dynamic. Stats are published quarterly.


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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Market Definitions and Scope of Study.....I-3
Monophonic Ringtones.....I-3
Polyphonic Ringtones.....I-3
Master Ringtones.....I-3
  
   Toning Up the Market .....II-1
Mobile Music Revels the Ringtone Industry.....II-1
Master Tones Lease a New Life to Ringtones.....II-1
Master Tones Chink into the Armor of iPods.....II-1
It’s a Young Market.....II-1
1$100
   Ringtones Scouting for Killer Applications.....II-2
Led by Technology than Leaders.....II-2
Competition Pushes Prices Down .....II-2
Not Place for Many .....II-2
1$100
   SMS for Ringtone Downloads – Minting Money for Content Providers .....II-3
1$100
   Ringtones Ringing Loud .....II-4
Regional Perspective.....II-4
Asia-Pacific Dominates .....II-4
Table 1: World Market for Ringtones (2006): Regional Markets Ranked by Percentage Share of Retail Revenues – Asia-Pacific, Europe, Japan, US and the Rest of World (includes corresponding Graph/Chart).....II-4
US: Picks Up Most of the Growth .....II-4
1$300
   Table 2: Fastest Growing Markets for Ringtones Worldwide: Countries/Regions Ranked by Compounded Annual Growth in Revenues for the Years 2002-2010 – US, Asia-Pacific, Europe, Rest of World and Japan (includes corresponding Graph/Chart).....II-5
Segmental Perspective.....II-5
Monophonic Ringtones.....II-5
Monophonic Ringtones – Falling Fortunes.....II-5
Asia-Pacific Leads Monophonic Ringtone Market.....II-5
Table 3: World Market for Monophonic Ringtones (2006): Regional Markets Ranked by Percentage Share of Retail Revenues – Asia-Pacific, Europe, US, Japan, and the Rest of World (includes corresponding Graph/Chart).....II-5
Japan Witness Fastest Market Decline .....II-5
1$300
   Propped by Technical Simplicity and Low Costs of Downloading.....II-6
Technology Sophistication in Handset Market – A Big Blow.....II-6
Marred by Indiscriminate Pricing of Online Ringtone Service Providers.....II-6
Polyphonic Ringtones – Time for Pack Up.....II-6
Asia-Pacific Leads the Global Market for Polyphonic Ringtones.....II-6
Table 4: World Market for Polyphonic Ringtones (2006): Regional Markets Ranked by Percentage Share of Retail Revenues – Asia-Pacific, Europe, US, Japan, and the Rest of World (includes corresponding Graph/Chart).....II-6
1$300
   US: The Fastest Growing Market for Polyphonic Ringtones.....II-7
Table 5: Fastest Growing Markets for Polyphonic Ringtones Worldwide: Countries/Regions Ranked by Compounded Annual Revenue Growth for the Years 2002-2010 – US, Asia-Pacific, Europe, Rest of World and Japan (includes corresponding Graph/Chart).....II-7
Declining Costs and Improving QoE Fuel the Market.....II-7
Gaining Muscle but not Immune to Master Attack.....II-7
Master Ringtones.....II-7
Master Ringtones Witness Rapid Growth.....II-7
1$300
   Asia-Pacific Overtakes Europe as Largest Market for Master Tones.....II-8
Table 6: World Market for Master Ringtones (2006): Regional Markets Ranked by Percentage Share of Retail Revenues – Asia-Pacific, Europe, US, Japan, and the Rest of World (includes corresponding Graph/Chart).....II-8
US Master Tone Market Witness Rapid Growth.....II-8
Table 7: Fastest Growing Markets for Master Ringtones Worldwide: Countries/Regions Ranked by Compounded Annual Growth in Revenues for the Years 2002-2010 – US, Asia-Pacific, Europe, Rest of World and Japan (includes corresponding Graph/Chart).....II-8
Customer Experience and Advanced Handsets Drives Master Tone Market.....II-8
1$300
   Equally Enthralling Entire Value Chain.....II-9
Distribution and Digital Rights Management – Overriding Challenges.....II-9
Ringtone Piracy Worries Music Companies.....II-9
High Profile Competition Puts Tabs on Revenues.....II-9
1$100
   Mergers and Acquisitions Propel the Ringtone Market.....II-10
Ringtone Market Goes Crazy.....II-10
Gaming in the Ringtones Industry.....II-10
Realtones Set to Rule the Ringtone Market.....II-10
Cross Market Synergies Help Companies Sustain.....II-10
Old Age Group Drives Mobile Music Market.....II-10
1$100
   Mobile music revives down falling music industry.....II-11
Ringtones Partake the Battle Against Falling ARPUs.....II-11
Auctions Drive Ringtone Market.....II-11
Video Ringtones – A Potential Competitor for Revenue.....II-11
Ringtones Add Retail Space .....II-11
1$100
   Teaming Up for Mutual Benefit.....II-12
Music Companies Target Ringtone Market for Additional Revenues.....II-12
VoIP: Knocking into the Ringtone Space.....II-12
Getting Repeat Customers – A Big Problem.....II-12
1$100
   Less Promotional Efforts for Ringtone Market.....II-13
Marred by Unscrupulous Practices.....II-13
1$100
   Mobile Content – A Backgrounder.....II-14
Mobile Entertainment.....II-14
Fall in Voice Service Revenues Led to Rise of Mobile Entertainment Market.....II-14
Ringtones.....II-14
Definition and Overview.....II-14
1$100
   Evolution of Ringtones.....II-15
Ringtones revert declining revenues of conventional mobile service market.....II-15
Polyphonic Ringtones Barge into the Monophonic Terrain.....II-15
Types of Ringtones.....II-15
Monophonic Ringtones.....II-15
Polyphonic Ringtones.....II-15
1$100
   Music Ringtones.....II-16
Distribution Channel Overview.....II-16
Players in Ringtone Distribution Channel:.....II-16
Music Companies.....II-16
Mobile Content Provider.....II-16
Mobile Content Syndicator.....II-16
Mobile Portal.....II-16
Service Providers.....II-16
1$100
   Revenue Models.....II-17
Pay-per use.....II-17
Recurring flat-fee Subscription.....II-17
One-time Access Fees.....II-17
Revenue Sharing Models.....II-17
Time Specific Pricing.....II-17
1$100
   Factors Determining Ringtone Downloads.....II-18
Mode of Delivery.....II-18
Digital Rights Management (DRM).....II-18
1$100
   Nokia’s HSDPA Expedites Download Capabilities.....II-19
Beatnik’s BAE Raises the Quality Bar for Polyphonic Melodies.....II-19
Nellymoser Introduces Patented Technology.....II-19
WizzTone Develops System for Online Creation of Ringtones.....II-19
PalmSource Issues Licenses to Wave Arts’ MobileSynth™ Technology.....II-19
Avanquest Launches Ringtone Media Studio.....II-19
1$100
   Pepsi, Motorola and Yahoo Join Forces to Offer Mobile Ringtone Service.....II-20
Legend Mobil Introduced Two New Online Mobile Content Service Portals.....II-20
Namco Introduces New Set of Game Ringtones.....II-20
AIS Introduces Video Ringtone Service in Thailand.....II-20
Namco America Releases New Ringtone Application.....II-20
Nokia Unveils CoolZone Mobile Content Distribution Service.....II-20
1$100
   FasPay and DX3 Jointly Introduce MYORT Master Ringtone Service.....II-21
Xingtone Introduces Upgraded Version of Xingtone Ringtone Maker™ Software.....II-21
Interactive Unveils Sound-LinkTM Service for Budding Music Artists.....II-21
Napster Joins Forces with Dwango to Launch Napster Ringtone.....II-21
Retro Ringtones Unveils ‘Cult Ringtones’ in the US.....II-21
Varsity and m-Qube Jointly Introduce Online Mobile Content Service.....II-21
1$100
   Zingy Teams Up with MTV to Unveil Ringtones Created by Timbaland.....II-22
BBC Introduces Online Ringtone Service.....II-22
3GUpload.com Introduces Music Ringtones Service.....II-22
SK Telecom Launches 'MelOn' Online Mobile Music Service.....II-22
Sony Ericsson and SMEI Jointly Introduce “Pre-Play” Ringtone Service.....II-22
T-Mobile Releases "HiFi" Ringers for Valentine’s Day.....II-22
1$100
   Launches in the Recent Past.....II-23
Faith West’s Modtones™ Hits the Australian Market .....II-23
Prepaid Ringtones from Moviso.....II-23
Ztango Develops Exciting Polyphonic Ringtones.....II-23
Phoneserve Eyeing the Saudi Arabian Market.....II-23
Over-The-Air Wireless Forays into Ringtones Market.....II-23
1$100
   Disney Ringtones to the US Clientele.....II-24
1$100
   MonsterMob Takes Over W-Infinity Communications.....II-25
UI Magic Buys Mtogo.....II-25
EMI Inks Online Licensing Contract with Arvato.....II-25
Musiwave Signs an Agreement with TELUS.....II-25
MobileActive Introduces SMS Content Services in the US.....II-25
1$100
   Smart SMS Inks a Master Deal with GoldPocket.....II-26
InfoSpace Inks Contract with fuse.....II-26
Monstermob Acquires Russia-Based Mobicon.....II-26
Zingy Join Forces with Aaliyah.....II-26
9 Squared Inks Agreement with Nellymoser.....II-26
Xingtone Inks a Marketing Deal with Roxio.....II-26
1$100
   EMI Inks a Pan-European Contract with T-Mobile.....II-27
Leap Enters into an Agreement with Mobile Stream.....II-27
EMI Joins Forces with Nokia.....II-27
MFORMA Partners with Billboard to Market New Music Services.....II-27
Bamboo and Unicell Jointly Launch TopTone.....II-27
Interactive Games Licenses Donald Trump Ringtone.....II-27
1$100
   WideRay Joins Forces with TWEC.....II-28
Blue Frog Signs Partnership Agreement with YellowPepper.....II-28
Velocity Unveils Two Ringtone Service Portals.....II-28
Dwango Inks Marketing Agreement with FunMail.....II-28
Namco Enters into Marketing Agreement with SEGA.....II-28
MonsterMob Takes Over 9 Squared.....II-28
1$100
   Index Acquires 123Multimedia.....II-29
RMD Signs a Licensing Agreement with Music Wave.....II-29
Napster Enters into Agreement with Dwango to Introduce ‘Napster Mobile’.....II-29
Strategic Corporate Developments in Past.....II-29
Sprint joins forces with UMG.....II-29
T-Mobile inks marketing deal with Universal Mobile.....II-29
InfoSpace Acquires Moviso.....II-29
1$100
   Cellular One partners with Ztango.....II-30
NEC Electronics Releases muPD9990 Mobile Ringtone Chip.....II-30
1$100
   Content Developers, Providers & Ringtone Portals.....II-31
3Gupload.com, Inc. (US).....II-31
Blue Frog Mobile (US).....II-31
Dijji™ Corp. (US).....II-31
InfoSpace, Inc. (US).....II-31
Jam Direct (US).....II-31
1$100
   Kanematsu USA Inc. (US).....II-32
MAGIX (US).....II-32
Mobile Streams (US).....II-32
MonsterMob (UK).....II-32
m-Qube (US).....II-32
Namco Networks America Inc. (US).....II-32
NMK, Inc. (US).....II-32
1$100
   Retro Ringtones LLC (UK).....II-33
SEGA® of America (US).....II-33
Varsity Media Group, Inc. (US).....II-33
Versaly Entertainment (US).....II-33
WideRay (US).....II-33
1$100
   Xingtone (US).....II-34
Zingy (US).....II-34
Application/Enabling Technology Developers.....II-34
Beatnik (US).....II-34
European Computer Telecoms Group (Germany).....II-34
FasPay Technologies, Inc. (US).....II-34
1$100
   GoldPocket Wireless (US).....II-35
Mobilitec (US).....II-35
Nellymoser (US).....II-35
NMS Communications (US).....II-35
PalmSource, Inc. (US).....II-35
Qpass (US).....II-35
1$100
   Siemens M2Y (UK).....II-36
SK Telecom (Korea).....II-36
Tao Group (UK).....II-36
UI Magic (US).....II-36
Unicell (Israel).....II-36
Wave Arts.....II-36
1$100
   YellowPepper (US).....II-37
Mobile/Wireless Service Providers/Operators.....II-37
Alcatel (France).....II-37
Alltel (US).....II-37
Cingular Wireless (US).....II-37
China Mobile Communications Corp. (China).....II-37
Chunghwa Telecom Co. Ltd. (Taiwan).....II-37
1$100
   Eurotel Praha, Spol. (Czech Republic).....II-38
Helio LLC (US).....II-38
KDDI Corp. (Japan).....II-38
NTT DoCoMo (Japan).....II-38
Orange (UK).....II-38
1$100
   O2 Plc (UK).....II-39
NEC Corp. (Japan).....II-39
SunCom Wireless (US).....II-39
Sprint Nextel Corp. (US).....II-39
Swisscom Mobile Ltd. (Switzerland).....II-39
T-Mobile USA (US).....II-39
1$100
   Telstra Corp. Ltd. (Australia).....II-40
Telus Mobility (Canada).....II-40
Verizon Wireless (US).....II-40
Virgin Mobile USA (US).....II-40
Vodafone Group Plc (UK).....II-40
1$100
   Music Companies.....II-41
Broadcast Music, Inc. (US).....II-41
EMI (UK).....II-41
RMD Dance, Inc......II-41
Sony BMG Music Entertainment.....II-41
Universal Music Group (US).....II-41
1$100
   Warner Music Group (US).....II-42
Handset Manufacturers.....II-42
BenQ (Taiwan).....II-42
Haier (China).....II-42
Kyocera Corp. (Japan).....II-42
LG Electronics, Inc. (Korea).....II-42
1$100
   Motorola, Inc. (US).....II-43
Nokia Corp. (Finland).....II-43
Panasonic (Matsushita Electric Industrial Co., Ltd) (Japan).....II-43
Samsung Group (Korea).....II-43
Siemens (Germany).....II-43
1$100
   Sony Ericsson.....II-44
1$100
   Table 8: World Recent Past, Current & Future Analysis for Ringtones by Geographic Region – US, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2002 through 2010 (includes corresponding Graph/Chart).....II-45

Table 9: World 9-Year Perspective for Ringtones by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for the Years 2002, 2006 and 2010 (includes corresponding Graph/Chart).....II-45
1$300
   Table 10: World Recent Past, Current & Future Analysis for Monophonic Ringtones by Geographic Region – US, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....II-46

Table 11: World 9-Year Perspective for Monophonic Ringtones by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for the Years 2002, 2006 & 2010 (includes corresponding Graph/Chart).....II-46
1$300
   Table 12: World Recent Past, Current & Future Analysis for Polyphonic Ringtones by Geographic Region – US, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....II-47

Table 13: World 9-Year Perspective for Polyphonic Ringtones by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2002, 2006 and 2010 (includes corresponding Graph/Chart).....II-47
1$300
   Table 14: World Recent Past, Current & Future Analysis for Master Ringtones by Geographic Region – US, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2010 (includes corresponding Graph/Chart).....II-48

Table 15: World 9-Year Perspective for Master Ringtones by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2003, 2006 and 2010 (includes corresponding Graph/Chart).....II-48
1$300
   A. Market Analysis.....III-1
Ringtones Uplift the Falling ARPU’s.....III-1
Current and Future Analysis.....III-1
European & Japanese Ringtone Companies Make Moves in US Market.....III-1
Master Music Tones Poised to be Prime Drivers of Mobile Music Markets.....III-1
1$75
   Women Download More Ringtones than Men.....III-2
Store Sales Spur Ringtone Retailing in the US.....III-2
The Reign of HFA .....III-2
Service Innovations/Introductions.....III-2
Pepsi, Motorola and Yahoo Join Forces to Offer Mobile Ringtone Service.....III-2
Legend Mobil Introduced Two New Online Mobile Content Service Portals.....III-2
Namco Unveil New Set of Game Ringtones.....III-2
1$75
   Namco America Release New Ringtone Application.....III-3
Retro Ringtones Unveils ‘Cult Ringtones’ in the US.....III-3
Xingtone Introduces Upgraded Version of Xingtone Ringtone Maker™ Software.....III-3
Namco Enters into Marketing Agreement with SEGA.....III-3
Interactive Unveils Sound-Link™ Service for Budding Music Artists.....III-3
Varsity and m-Qube Jointly Introduce Online Mobile Content Service.....III-3
1$75
   Zingy Teams Up with MTV to Unveil Ringtones Created by Timbaland.....III-4
3GUpload.com Introduces Music Ringtones Service.....III-4
T-Mobile Releases "HiFi" Ringers for Valentine’s Day.....III-4
Launches in the Recent Past.....III-4
Prepaid Ringtones from Moviso.....III-4
Over-The-Air Wireless Forays into Ringtones Market.....III-4
1$75
   Ztango Develops Exciting Polyphonic Ringtones.....III-5
Disney Ringtones to the US Clientele.....III-5
Recent Industry Activity.....III-5
UI Magic Buys Mtogo.....III-5
Smart SMS Inks a Master Deal with GoldPocket.....III-5
InfoSpace Inks Contract with Fuse.....III-5
1$75
   Xingtone inks a marketing deal with Roxio.....III-6
Zingy Join Forces with Aaliyah.....III-6
Leap Enters into an Agreement with Mobile Stream.....III-6
PalmSource Issues License to Wave Arts’ MobileSynth™ Technology.....III-6
MFORMA Partners with Billboard to Market New Music Services.....III-6
Avanquest Launches Ringtone Media Studio.....III-6
1$75
   Bamboo and Unicell Jointly Launch TopTone.....III-7
Interactive Games Licenses Donald Trump Ringtone.....III-7
WideRay Joins Forces with TWEC.....III-7
Blue Frog Signs Partnership Agreement with YellowPepper.....III-7
Dwango Signs a Partnership Deal with FunMail.....III-7
RMD Signs a Licensing Agreement with Music Wave (US).....III-7
1$75
   Napster Enters into Agreement with Dwango to Introduce ‘Napster Mobile’
  (US).....III-8
Strategic Corporate Developments in Past.....III-8
Sprint Joins Forces with UMG.....III-8
InfoSpace Acquires Moviso.....III-8
Cellular One partners with Ztango.....III-8
Review of Select Players.....III-8
Content Providers.....III-8
3Gupload.com, Inc......III-8
Blue Frog Mobile.....III-8
1$75
   Dijji™ Corp......III-9
Faith West Inc......III-9
InfoSpace, Inc......III-9
Jam Direct.....III-9
Kanematsu USA Inc......III-9
MAGIX.....III-9
Mobile Streams.....III-9
1$75
   m-Qube.....III-10
Namco Networks America Inc......III-10
NMK, Inc......III-10
SEGA® of America.....III-10
Varsity Media Group, Inc......III-10
Versaly Entertainment.....III-10
1$75
   WideRay.....III-11
Xingtone.....III-11
Zingy.....III-11
Application/Enabling Technology Developers.....III-11
Beatnik.....III-11
FasPay Technologies, Inc......III-11
1$75
   GoldPocket Wireless.....III-12
Mobilitec.....III-12
Nellymoser.....III-12
NMS Communications.....III-12
Qpass.....III-12
1$75
   U I Magic.....III-13
Yellow Pepper.....III-13
Mobile / Wireless Operators.....III-13
Alltel.....III-13
Cingular Wireless.....III-13
Helio LLC.....III-13
SunCom Wireless.....III-13
1$75
   Sprint Nextel Corp......III-14
T-Mobile USA.....III-14
Verizon Wireless.....III-14
Virgin Mobile USA.....III-14
Music Companies.....III-14
Broadcast Music, Inc......III-14
1$75
   Universal Music Group.....III-15
Warner Music Group.....III-15
Handset Manufacturers.....III-15
Motorola, Inc......III-15
1$75
   B. Market Analytics.....III-16
Table 16: US Recent Past, Current & Future Analysis for Ringtones by Product Segment –Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....III-16

Table 17: US 9-Year Perspective for Ringtones by Product Segment – Percentage Breakdown of Dollar Sales for Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets for 2002, 2006 and 2010 (includes corresponding Graph/Chart).....III-16
1$150
   Market Analysis.....III-17
Current & Future Analysis.....III-17
Market Trends.....III-17
Japanese Master Tone Market is on High.....III-17
Japanese Market Dominated by Standard Pricing Model.....III-17
1$75
   Karaoke Sparks New Interest in Japanese Ringtone Sector .....III-18
Market Saturation Leads to Operators Seeking Opportunities Beyond Ring
  tones.....III-18
Regulations.....III-18
Recent Industry Activity.....III-18
Velocity Unveils Two Ringtone Service Portals.....III-18
Index Acquires 123Multimedia.....III-18
NEC Electronics Release muPD9990 Mobile Ringtone Chip...III-18
1$75
   Review of Select Players.....III-19
Mobile/ Wireless Operators.....III-19
NTT DoCoMo.....III-19
KDDI Corp......III-19
NEC Corp......III-19
Handset Manufacturers.....III-19
Kyocera Corp......III-19
Panasonic (Matsushita Electric Industrial Co., Ltd).....III-19
1$75
   B. Market Analytics.....III-20
Table 18: Japanese Recent Past, Current & Future Analysis for Ringtones by Product Segment –Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2002 through 2010 (includes corresponding Graph/Chart).....III-20

Table 19: Japanese 9-Year Perspective for Ringtones by Product Segment – Percentage Breakdown of Dollar Sales for Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets for the Years 2002, 2006 and 2010 (includes corresponding Graph/Chart).....III-20
1$150
   A. Market Analysis.....III-21
Current & Future Analysis.....III-21
European Mobile Music to Rule Music Industry.....III-21
The Emergence of 3G Technology Boosts the Ringtone Market.....III-21
1$75
   Market Witnesses Increase in Partnerships and Acquisitions.....III-22
Flawed Pricing Strategies Hamper Monophonic Ringtone Market.....III-22
Market Encounters Several Hurdles.....III-22
Youngsters Drive the European Ringtone Market.....III-22
Prepaid Users Vs. Postpaid Users.....III-22
Regional Market Snapshots.....III-22
The UK.....III-22
Market Overview.....III-22
1$75
   Ringtone is Introduced as Song in the UK.....III-23
Teenagers and Young Adults Drive the UK Ringtone Market.....III-23
Mobile Phone Services Specifically Designed for Families Gain Momentum.....III-23
Music Piracy Extends to Mobile Market in the UK.....III-23
Operators Shift Focus Towards Ringback Tones.....III-23
Russia.....III-23
Market Overview.....III-23
1$75
   Germany.....III-24
Market Overview.....III-24
Germany - Second in Europe to Start Ringtone Chart.....III-24
Artists and Music Groups Oppose the Ringtone Trend.....III-24
Service Innovations/Introductions.....III-24
Nokia Unveils CoolZone Mobile Content Distribution Service.....III-24
FasPay and DX3 Jointly Introduce MYORT Master Ringtone Service.....III-24
1$75
   BBC Introduces Online Ringtone Service.....III-25
Sony Ericsson and SMEI Jointly Introduce “Pre-Play” Ringtone Service.....III-25
Recent Industry Activity.....III-25
Monstermob Takes Over W-Infinity Communications.....III-25
EMI Signs Online Licensing Agreement with Arvato.....III-25
Musiwave Inks an Agreement with TELUS.....III-25
1$75
   Monstermob Acquires Russia-Based Mobicon.....III-26
9 Squared Inks Agreement with Nellymoser.....III-26
EMI Inks a pan-European Contract with T-Mobile.....III-26
EMI Joins Forces with Nokia.....III-26
MonsterMob takes over 9 Squared.....III-26
Strategic Corporate Developments in Past.....III-26
T-Mobile Inks Marketing Deal with Universal Mobile.....III-26
1$75
   Review of Select Players.....III-27
Content Providers.....III-27
MonsterMob (UK).....III-27
Application Developers.....III-27
European Computer Telecoms Group (Germany).....III-27
Retro Ringtones LLC (UK).....III-27
Siemens M2Y (UK).....III-27
Tao Group (UK).....III-27
1$75
   Wireless Operators.....III-28
Alcatel (France).....III-28
Eurotel Praha, Spol. (Czech Republic).....III-28
O2 Plc (UK).....III-28
Orange (UK).....III-28
Vodafone Group Plc (UK).....III-28
1$75
   Swisscom Mobile Ltd (Switzerland).....III-29
Music Companies:.....III-29
EMI (UK).....III-29
Handset Manufacturers:.....III-29
Sony Ericsson (Sweden).....III-29
Siemens (Germany).....III-29
Nokia Corporation (Finland).....III-29
1$75
   B. Market Analytics.....III-30
Table 20: European Recent Past, Current & Future Analysis for Ringtones by Product Segment –Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....III-30

Table 21: European 9-Year Perspective for Ringtones by Product Segment – Percentage Breakdown of Dollar Sales for Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets for 2002, 2006 and 2010 (includes corresponding Graph/Chart).....III-30
1$150
   A. Market Analysis.....III-31
Current & Future Analysis.....III-31
Regional Market Snapshots.....III-31
India.....III-31
The Fastest Growing Market in Asia-Pacific Witnesses Intense Competition.....III-31
A Challenging Market for Mobile Content Services.....III-31
1$75
   Indian Mobile Operators Enjoy Major Share in Music Download Market.....III-32
Bollywood Drives the Mobile Contents Market in India......III-32
Videotones - The Next Big Thing in Indian Market.....III-32
Ringtone Piracy Pesters Indian Market.....III-32
Australia.....III-32
Australia is a Growing Market for Ringtones.....III-32
Record Companies Shift Focus to Ringtone Market.....III-32
High End Mobile Handsets Boost Content Market.....III-32
1$75
   Rapid 3G Penetration Ensures Rise in Mobile Music Market.....III-33
Piracy, Competition and Broadband Penetration Cause Decline in Sales......III-33
Latest Technological Advancements – A Curse to Ringtone Market.....III-33
Regulation.....III-33
China.....III-33
A High Potential Market for Mobile Contents.....III-33
1$75
   Ringtone Piracy Plagues Chinese Market.....III-34
Ringtones Give Way to Ringbacks in Chinese Market.....III-34
Service Innovations/Introductions.....III-34
AIS Introduces Video Ringtone Service in Thailand.....III-34
SK Telecom Launches 'MelOn' Online Mobile Music Service.....III-34
Launches in the Recent Past.....III-34
Faith West’s Modtones™ Hit the Australian Market (Australia).....III-34
1$75
   Recent Industry Activity.....III-35
MobileActive Introduces SMS Content Services in the US.....III-35
Review of Select Players.....III-35
Mobile/ Wireless Operators.....III-35
China Mobile Communications Corporation (China).....III-35
Chunghwa Telecom Co Ltd (Taiwan).....III-35
SK Telecom (Korea).....III-35
1$75
   Telstra Corporation Limited (Australia).....III-36
Handset Manufacturers.....III-36
BenQ (Taiwan).....III-36
Haier (China).....III-36
LG Electronics (Korea).....III-36
1$75
   Samsung (Korea).....III-37
B. Market Analytics.....III-37
Table 22: Asia-Pacific Recent Past, Current & Future Analysis for Ringtones by Product Segment - Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....III-37
1$150
   Table 23: Asia-Pacific 9-Year Perspective for Ringtones by Product Segment – Percentage Breakdown of Dollar Sales for Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets for the Years 2002, 2006 and 2010 (includes corresponding Graph/Chart).....III-38
1$150
   A. Market Analysis.....III-39
Current & Future Analysis.....III-39
Regional Market Snapshots.....III-39
Brazil.....III-39
Music Companies Look to Ringtone Market for Revenue.....III-39
Record Labels and Musicians Whine Bigger About Smaller Share of .....III-39
Unicell (Israel) – A Key Application Developer.....III-39
1$75
   B. Market Analytics.....III-40
Table 24: Rest of World Recent Past, Current & Future Analysis for Ringtones by Product Segment - Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....III-40

Table 25: Rest of World 9-Year Perspective for Ringtones by Product Segment – Percentage Breakdown of Dollar Sales for Monophonic Ringtones, Polyphonic Ringtones and Master Ringtones Markets for the Years 2002, 2006 and 2010 (includes corresponding Graph/Chart).....III-40
1$150