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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   Web Gives Travel a Makeover.....II-1
Current and Future Analysis.....II-1
1$100
   Recession & Travel Industry Dynamics Shape Trends in Online Travel Market.....II-2
Dynamics of the Online Travel Industry.....II-2
1$100
   Key Drivers of e-commerce.....II-3
Table 1: Leading Internet Using Countries Worldwide (2011) – Ranked by % of Internet-Using Individuals (includes corresponding Graph/Chart).....II-3
1$350
   Emerging Markets to Heat Up the Tourism Scenario.....II-4
Table 2: Global Penetration Rates for Online Travel Websites by Country/ Region (2011) (includes corresponding Graph/Chart).....II-4
Asia-Pacific Nowhere Close to the US and Europe.....II-4
India Drives Online Travel Sales Growth in Asia-Pacific.....II-4
1$350
   China: World’s Largest Outbound Market and Destination?.....II-5
Major Threats Facing Online Travel Market.....II-5
Geopolitical Risks.....II-5
Aggressive Competition.....II-5
Macroeconomic Factors.....II-5
Seasonality.....II-5
Competitive Landscape.....II-5
1$100
   Suppliers Vs Online Travel Agencies.....II-6
Table 3: Leading Online Travel Agencies in the World (2011): Percentage Breakdown by Number of Users for Expedia, Priceline, Travelocity, Orbitz Worldwide, TUI Group, Kayak.com Network, eDreams, Ctrip.com, Voyages-SNCF.com, and Jalan.net (includes corresponding Graph/Chart).....II-6
1$350
   Factors Influencing Supplier Market Share.....II-7
Consolidation Activity Gains Momentum.....II-7
Consolidations Portray Positive Results in the Online Travel Industry.....II-7
1$100
   Convenience Benefits to Drive Growth in Online Travel.....II-8
Foreign Exchange Rates Influence Demand.....II-8
Hike in Fuel Prices Deters Travel Plans.....II-8
Travel Websites & Airline Companies: On the Warpath.....II-8
1$100
   Overcapacity & Consolidation in Aviation Sector Threaten Online Travel Business.....II-9
Hotel Industry - Integral Part of Travel Business.....II-9
Established Search Engines Threaten Online Travel.....II-9
1$100
   Dominant Brands in the Limelight.....II-10
Elderly and Female Population Drive Online Travel.....II-10
Online Travel Agencies Defuse the Impact of Recession.....II-10
Technology Boosts Online Travel Business.....II-10
Increasing Adoption of Mobile Technology for Travel Bookings.....II-10
1$100
   Table 4: Leading Travel Mobile Sites and Applications in the World (October 2009) – Ranked by Number of Unique Monthly Visitors (in '000) (includes corresponding Graph/Chart).....II-11
Social Media to Influence Consumer Travel Decisions.....II-11
Travel Apps: the ‘In Thing’.....II-11
1$350
   Travel-based Social Games to Promote Tourism.....II-121$100
   Online Definition: An Introduction.....II-13
Online Travel Ecosystem.....II-13
1$100
   Travel Website.....II-14
Travelogues.....II-14
Service Providers.....II-14
Online Travel Agencies (OTAs).....II-14
Metasearch Engines and Fare Aggregators.....II-14
1$100
   Travel and Tourism Guides.....II-15
Bargain Sites.....II-15
Student Travel Agencies.....II-15
Types of Online Travel Bookings.....II-15
Air Travel.....II-15
1$100
   E-Ticket.....II-16
Fund Flow in Commissionable Inventory for Online Agencies.....II-16
Types of Service Providers.....II-16
1$100
   Airfare Booking and Fulfillment Process.....II-17
Advantages of Online Air Travel Booking.....II-17
1$100
   Hotel Accommodations.....II-18
Package Tours.....II-18
Cruise Reservation.....II-18
Rail Booking.....II-18
1$100
   Online Vehicle Booking.....II-19
Travel 2.0 Technologies.....II-19
2$200
   Orbitz for Business Introduces Limos.com in Car-Rental Services.....II-21
Travelocity Unveils Travelocity App for iPad®.....II-21
Orbitz.com Introduces ‘Hotels by Orbits' iPhone® App.....II-21
Expedia Launches 360º Advertising Campaign in India.....II-21
1$100
   Renren.com Launches Fengche.com in China.....II-22
Travelstart Introduces Beta Version of Nigerian Travel Website.....II-22
Travelstart Introduces Online Travel Site in Kenya.....II-22
Travelstart South Africa Rolls Out Car Rental Booking Website.....II-22
1$100
   CheapTickets Launches Dutch iPhone App in Netherlands.....II-23
SeatGuru® Introduces New iPhone® App.....II-23
TripAdvisor to Launch New Review Collection Platform.....II-23
1$100
   American Express OPEN to Introduce Online Travel Solution.....II-24
RBC Rewards Partners with Travelocity to Introduce Online Travel Booking Tool.....II-24
Media Ingenuity Rolls Out Fluid Online Travel Insurance Brand.....II-24
1$100
   redspottedhanky.com Launches Online Hotel Booking Services.....II-25
Forbes Travel Guide Rolls Out Startle.com.....II-25
Thomas Cook Introduces Thomascook.ca Website.....II-25
1$100
   Glamour Destination Management Company and Regatta Travel Solutions to Unveil Online
  Travel Agency.....II-26
Google to Roll Out Online Travel Search Product.....II-26
iCruise.com Unveils m.icruise.com.....II-26
1$100
   Sustainable Travel International Rolls Out Green.travel Website.....II-27
MY Trip File Introduces Online Documents Access.....II-27
Expedia to Launch Brand Campaign.....II-27
Orbitz Worldwide Re-launches HotelClub.com.....II-27
ebookers.com Launches Mobile Website.....II-27
1$100
   Travelstart Introduces Travelstart Namibia Online Travel Website in Namibia.....II-28
Taobao to Launch Online Travel Platform.....II-28
Limos.com Rolls Out ForGround.com.....II-28
1$100
   Webjet Unveils Webjet.com.....II-29
VoyagePrive Commences Operations in US.....II-29
Swiftrank Pte Launches Online Global Travel Network.....II-29
1$100
   MakeMyTrip Unveils Apnaagent.com B2B Platform.....II-30
Cleartrip Launches Small World Travel Planning Tool.....II-30
Travelzen.com Launches Universal Package Deals.....II-30
1$100
   RCI India Introduces RCI Travel Online.....II-31
HostelWorld.com Unveils Travel Store.....II-31
lastminute.com to Introduce traveldealsdirect.com.....II-31
International Monetary Systems Launches Full-Service Travel Solution.....II-31
1$100
   Amadeus Marketing Unveils Amadeus e-Support Centre.....II-32
Zahara Travel & Service Bureau Unveils Web Travel Portal.....II-32
ebookers.com Introduces Innovations in Hotel Offerings.....II-32
1$100
   Yatra.com Takes Over Travelguru.com.....II-33
MakeMyTrip.com Takes Over Luxury Tours & Travels.....II-33
Multiple Online Travel Companies Merge under BCD Holdings.....II-33
1$100
   Skyscanner Takes Over Zoombu.....II-34
TourBoarding.com Partners with STA Travel.....II-34
AirAsia and Expedia in Joint Venture.....II-34
1$100
   Orbitz Worldwide Signs Partnership Agreement with AOL Travel.....II-35
SAIF Partners and MakeMyTrip to Acquire Le Travenues Technology.....II-35
Sabre Travel Network and AIRES Ink Distribution Agreement.....II-35
SoQuero Takes Over start.de Travel Portal of Deutsche Bahn.....II-35
1$100
   Webjet Forms Partnership with Expedia® Affiliate Network.....II-36
OpenJaw Technologies Enters into Partnership with VAYANT.....II-36
Travelport Inks Content Agreement with Senegal Airlines.....II-36
ebookers Forms Partnership with SilverRail Technologies.....II-36
1$100
   Blue Ribbon Business Travel International Inks Long Term Renewal Agreement with
  Travelport.....II-37
Milestone Capital Signs Investment Agreement with Xinhua Travel.....II-37
Vayama.com to Form Alliance with QVC to Offer Italian Vacation Getaway.....II-37
Expedia Acquires Stake in eLong from Renren.....II-37
Travix to Acquire easytobook.com.....II-37
1$100
   TripAdvisor Forms Partnership with Fodor's Travel.....II-38
Expedia Ties-up with WPP Group.....II-38
Expedia Forms Partnership with APA Hotels & Resorts.....II-38
Travel Ad Network Takes Over TravelMuse.....II-38
1$100
   Google Acquires Ruba.....II-39
Rand McNally Takes Over Tripology.....II-39
Permira Advisers Acquires Majority Interest in eDreams Group.....II-39
MACAU.COM Enters into Partnership with The American Chamber of Commerce in
  Macau.....II-39
1$100
   Yatra.com Allies with HDFC Bank.....II-40
GED Iberian Private Equity Takes Over Paravion.ro.....II-40
ODISSIA Establishes New Online Travel Agency.....II-40
1$100
   Thomas Cook Group to Unveil Online Travel Agency.....II-41
World Travel Market Unveils New Online Bespoke Accommodation Booking Service.....II-41
Cleartrip Travel Services Private Unveils UAE Operations.....II-41
Expedia Inks Agreement with AirTran Airways.....II-41
Concur Enters into Partnership with Cleartrip.....II-41
1$100
   TravelShark Acquires Travel Websites in Europe and Asia.....II-42
Minoan Group Acquires John Semple Travel.....II-42
Residency Projects & Infratech Takes over Bonvoyage.in.....II-42
Tencent Holdings Acquires Stake in eLong.....II-42
Tencent Holdings Acquires Stake in Huayi Brothers Media.....II-42
1$100
   Kuoni Travel Holding Acquires Gullivers Travel Associates.....II-43
Shanghai Ever Bright Town International Travel Agency to Merge with Travelzen.....II-43
TravelAdNetwork Takes Over TravelMuse.....II-43
Ctrip.com Acquires Stake in HKWOT(BVI).....II-43
Wing On Travel Inks Agreement with C-Travel International to Divest Tourism
  Business.....II-43
1$100
   Alaska Airlines Procures Private Label Solution from Orbitz Worldwide
  Distribution.....II-44
UFC Collaborates with Orbitz Worldwide Distribution Travel Solution.....II-44
restplass.no to Merge with Solfaktor.....II-44
TripIt Partners with The Hudson Group.....II-44
1$100
   Ctrip.com International Ltd (China).....II-45
Expedia, Inc. (US).....II-45
Expedia.com®.....II-45
1$100
   Hotels.com.....II-46
Egencia™.....II-46
Hotwire.com.....II-46
Travel-Ticker.com™.....II-46
eLong, Inc (China).....II-46
Expedia (India).....II-46
Expedia Europe (UK).....II-46
1$100
   hotel.de AG (Germany).....II-47
Hotel Reservation Service Ltd (UK).....II-47
Indian Railway Catering and Tourism Corporation Ltd. (India).....II-47
Kuoni Travel Holding Limited (Switzerland).....II-47
MakeMyTrip.com (India).....II-47
1$100
   Opodo Limited (UK).....II-48
Orbitz Worldwide (US).....II-48
Orbitz.com.....II-48
ebookers.com.....II-48
1$100
   Priceline.com Inc (US).....II-49
Booking.com B.V (Netherlands).....II-49
Rakuten Travel, Inc. (US).....II-49
1$100
   Travelocity (US).....II-50
Travelocity Europe (UK).....II-50
Travix International BV (The Netherlands).....II-50
TripAdvisor LLC (US).....II-50
1$100
   TUI Travel Plc (UK).....II-51
Wotif Group (Australia).....II-51
Wotif.com.....II-51
1$100
   Asia Web Direct.....II-52
LateStays.com.....II-52
lastminute.com.au.....II-52
travel.com.au.....II-52
GoDo.....II-52
WotFlight.....II-52
Yatra.com (India).....II-52
1$100
   Travelguru.com (India).....II-53
Recruit Co. Ltd (Japan).....II-53
1$100
   Table 5: World Recent Past, Current & Future Analysis for Online Travel by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-541$350
   Table 6: World Historic Review for Online Travel by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-551$350
   Table 7: World 15-Year Perspective for Online Travel by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....II-561$350
   Table 8: World Recent Past, Current & Future Analysis for Online Air Travel by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-571$350
   Table 9: World Historic Review for Online Air Travel by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-581$350
   Table 10: World 15-Year Perspective for Online Air Travel by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....II-591$350
   Table 11: World Recent Past, Current & Future Analysis for Hotel Accommodation by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-601$350
   Table 12: World Historic Review for Hotel Accommodation by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-611$350
   Table 13: World 15-Year Perspective for Hotel Accommodation by Geographic Region/Country - Percentage Breakdown of Revenues for US Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....II-621$350
   Table 14: World Recent Past, Current & Future Analysis for Packaged Tours by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-631$350
   Table 15: World Historic Review for Packaged Tours by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-641$350
   Table 16: World 15-Year Perspective for Packaged Tours by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....II-651$350
   Table 17: World Recent Past, Current & Future Analysis for Other Online Travel Services by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-661$350
   Table 18: World Historic Review for Other Online Travel Services by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-671$350
   Table 19: World 15-Year Perspective for Other Online Travel Services Market by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....II-681$350
   A. Market Analysis.....III-1
Outlook.....III-1
Impact of Recession.....III-1
Slow Pace of Economic Recovery: A Cause of Concern.....III-1
Online Travel Matures.....III-1
1$75
   Top Sources Used by Travelers to Book Travel in the US (2011).....III-2
Table 20: Leading Players in the US Online Travel Market (2010): Percentage Breakdown of Gross Bookings for Expedia, Orbitz, Priceline and Travelocity (includes corresponding Graph/Chart).....III-2
Top 15 Travel Web Portals in the US (2011): Ranked on the Basis of Number of
  Users.....III-2
1$200
   Offline Vs Online.....III-3
Social Media to Govern Travel Decisions.....III-3
1$75
   Emphasis on Value.....III-4
Importance of Online Reputation.....III-4
Online Travel Agencies: A Favorite.....III-4
Online Travel Agencies Nibble into Tour Operator Share.....III-4
1$75
   Leading Travel Related Websites in the US (2010): Ranked on the Basis of
  Visits.....III-5
GDS Companies Garner a Chunk of the Gross Travel Supplier Bookings.....III-5
Opportunities Galore Amid Recession for Hospitality Solution Providers.....III-5
1$75
   Online Travel Successful in Meeting Specific Requirements.....III-6
Key Statistical Data.....III-6
Table 21: Online Travel Market in the US (2011): Percentage Breakdown of Number of Online Travelers by Age (includes corresponding Graph/Chart).....III-6
1$200
   Table 22: Online Hotel Reservations for Major Hotels by Source in the US (2011) (includes corresponding Graph/Chart).....III-7

Table 23: US Travel Market (2011): Percentage Breakdown of Gross Bookings by Channel - Online Leisure, Offline Leisure, Online Corporate, and Offline Corporate (includes corresponding Graph/Chart).....III-7
Product/Service Launches.....III-7
3$200
   Strategic Corporate Developments.....III-103$225
   Key Players.....III-133$225
   B. Market Analytics.....III-16
Table 24: US Recent Past, Current and Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2010 through 2018 (includes corresponding Graph/Chart).....III-16
1$200
   Table 25: US Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2004 through 2009 (includes corresponding Graph/Chart).....III-171$200
   Table 26: US 15-Year Perspective for Online Travel by Service Segment - Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-181$200
   A. Market Analysis.....III-19
Outlook.....III-19
Online Bookings Find Favor Even During Recession.....III-19
Product/Service Launch.....III-19
1$75
   B. Market Analytics.....III-20
Table 27: Canadian Recent Past, Current and Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2010 through 2018 (includes corresponding Graph/Chart).....III-20
1$200
   Table 28: Canadian Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2004 through 2009 (includes corresponding Graph/Chart).....III-211$200
   Table 29: Canadian 15-Year Perspective for Online Travel by Service Segment - Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-221$200
   A. Market Analysis.....III-23
Outlook.....III-23
Overview.....III-23
Strategic Corporate Development.....III-23
Recruit Co. Ltd – A Key Player.....III-23
1$75
   B. Market Analytics.....III-24
Table 30: Japanese Recent Past, Current and Future Analysis for Online Travel Market by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2010 through 2018 (includes corresponding Graph/Chart).....III-24
1$200
   Table 31: Japanese Historic Review for Online Travel Market by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2004 through 2009 (includes corresponding Graph/Chart).....III-251$200
   Table 32: Japanese 15-Year Perspective for Online Travel by Service Segment - Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-261$200
   A. Market Analysis.....III-27
Outlook.....III-27
Overview.....III-27
1$75
   Burgeoning Online Travel Share.....III-28
Top 3 Reasons to Make Travel Bookings Online in Europe.....III-28
1$75
   Growth in Online Bookings Supported by GDS.....III-29
Escalating Number of Travel Metasearch Platforms.....III-29
Personalization and Contextualization of Information.....III-29
Role of DMOs During Recession.....III-29
1$75
   Product Diversification Tops Strategy.....III-30
Travel 2.0 to Influence Online Travel Bookings.....III-30
Mobile Applications: Future of Online Travel.....III-30
Issues Hampering Growth in the European Online Travel Market.....III-30
1$75
   Key Statistical Data.....III-31
Table 33: Leading Travel Properties in Europe (As of April 2011): Ranked by Number of Unique Visitors (in Million) (includes corresponding Graph/Chart).....III-31
1$200
   Table 34: Leading Online Travel Agencies in the Pan-European Market (2009): Percentage Breakdown for Expedia, Priceline, Travelocity, Opodo and Orbitz (includes corresponding Graph/Chart).....III-32

Table 35: Travel Market in Europe (2011): Percentage Breakdown of Revenues by Channel (includes corresponding Graph/Chart).....III-32
1$200
   Table 36: European Online Travel Market (2009): Percentage of Trips by Category (includes corresponding Graph/Chart).....III-33

Table 37: Leading Online Travel Booking Channels in Europe (2011): Percentage Breakdown of Bookings by Type (includes corresponding Graph/Chart).....III-33

Table 38: Leisure and Unmanaged Online Booking Penetration (%) in Select European Countries (2011) (includes corresponding Graph/Chart).....III-33
1$200
   B. Market Analytics.....III-34
Table 39: European Recent Past, Current & Future Analysis for Online Travel by Geographic Region/Country - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-34
1$200
   Table 40: European Historic Review for Online Travel by Geographic Region/Country - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-351$200
   Table 41: European 15-Year Perspective for Online Travel by Geographic Region-Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain and Rest of Europe Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-361$200
   Table 42: European Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-371$200
   Table 43: European Historic Review for Online Travel by Service Segment -Air Travel, Hotel Accommodation, Packaged Tours and Others Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-381$200
   Table 44: European 15-Year Perspective for Online Travel Market by Service Segment - Percentage Breakdown of Revenues for -Air Travel, Hotel Accommodation, Packaged Tours and Others for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-391$200
   A. Market Analysis.....III-40
Outlook.....III-40
Overview.....III-40
Leading Travel Websites (Destinations and Accommodation) in France (2011): Ranked
  on the Basis of Market Share.....III-40
1$75
   B. Market Analytics.....III-41
Table 45: French Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-41
1$200
   Table 46: French Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-421$200
   Table 47: French 15-Year Perspective for Online Travel Market by Service Segment - Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-431$200
   A. Market Analysis.....III-44
Outlook.....III-44
Overview.....III-44
German Online Travel Market (2010): Leading Destinations for Online Bookings Ranked
  on the Basis of Priority.....III-44
Resilience of the Online Travel Market.....III-44
1$75
   What Do Germans Like?.....III-45
Table 48: German Online Travel Market by Age Group (2010): Percentage Breakdown of Consumers Booking Travel over Internet (includes corresponding Graph/Chart).....III-45
Strategic Corporate Development.....III-45
1$200
   hotel.de AG – A Major Player.....III-46
B. Market Analytics.....III-46
Table 49: German Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-46
1$200
   Table 50: German Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-471$200
   Table 51: German 15-Year Perspective for Online Travel by Service Segment -Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-481$200
   Market Analysis.....III-49
Table 52: Italian Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-49
1$200
   Table 53: Italian Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-501$200
   Table 54: Italian 15-Year Perspective for Online Travel by Service Segment – Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-511$200
   A. Market Analysis.....III-52
Outlook.....III-52
Recession Squeezes Online Travel Market.....III-52
British Online Travel Market Post Recession.....III-52
1$75
   Leading Travel Websites (Destinations and Accommodation) in the UK (2011) – Ranked
  on the Basis of Market Share.....III-53
Privacy: A Major Concern for Online Travel Bookers.....III-53
Factors Inhibiting Consumers from Using Travel Websites.....III-53
1$75
   Product/Service Launches.....III-542$150
   Strategic Corporate Developments.....III-561$75
   Key Players.....III-572$150
   B. Market Analytics.....III-59
Table 55: UK Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-59
1$200
   Table 56: UK Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-601$200
   Table 57: UK 15-Year Perspective for Online Travel by Service Segment – Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-611$200
   A. Market Analysis.....III-62
Outlook.....III-62
Key Trends.....III-62
User Review Crucial.....III-62
Product Differentiation: A Key Factor.....III-62
Potential Opportunities.....III-62
‘The Golden Egg’.....III-62
Strategic Corporate Developments.....III-62
2$150
   B. Market Analytics.....III-64
Table 58: Spanish Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours, and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-64
1$200
   Table 59: Spanish Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-651$200
   Table 60: Spanish 15-Year Perspective for Online Travel by Service Segment -Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-661$200
   A. Market Analysis.....III-67
Outlook.....III-67
Belgium.....III-67
Online Booking System Boom.....III-67
Ireland.....III-67
Retail Travel during Recession.....III-67
Switzerland.....III-67
Online Travel: A Growing Industry.....III-67
1$75
   Russia.....III-68
Product/Service Launch.....III-68
Strategic Corporate Development.....III-68
1$75
   Key Players.....III-691$75
   B. Market Analytics.....III-70
Table 61: Rest of Europe Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours, and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-70
1$200
   Table 62: Rest of Europe Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-711$200
   Table 63: Rest of Europe 15-Year Perspective for Online Travel by Service Segment -Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-721$200
   A. Market Analysis.....III-73
Outlook.....III-73
Asia-Pacific: A Latent Online Travel Market.....III-73
Growth Drivers.....III-73
1$75
   Asians Prefer Travel Destinations in Asia.....III-741$75
   Indian Railways: Asia-Pacific Largest Travel Website.....III-75
Who Are these Online Travelers?.....III-75
Technological Advancements Transform Travel.....III-75
Smart Phones and Newer Mobile Technologies to Fuel Online Travel Growth.....III-75
1$75
   Hotel Segment Shines.....III-76
Key Statistical Data.....III-76
Table 64: Leading Players in the Asia-Pacific Online Travel Market (2008): Percentage Breakdown of Gross Bookings Value for Ctrip, Rakuten Travels, Recruit, Wotif and Asia Rooms (includes corresponding Graph/Chart).....III-76
1$200
   Table 65: Asia-Pacific Online Travel Market (2010): Average Time (In Hours) Spent Online Per Visitor by Country (includes corresponding Graph/Chart).....III-77
Australia.....III-77
Overview.....III-77
1$200
   Leading Travel Websites (Destinations and Accommodations) in Australia (2011):
  Ranked on the Basis of Market Share.....III-78
Table 66: Leading Players in the Australian Online Travel Market (2009): Percentage Breakdown of Number of Hits - Webjet, Flight Center, Expedia, Last Minute and Others (includes corresponding Graph/Chart).....III-78
Travel Trivia.....III-78
1$200
   New Zealand.....III-79
Leading Travel Websites (Destinations and Accommodations) in New Zealand (2011):
  Ranked on the Basis of Number of Hits.....III-79
China.....III-79
Overview.....III-79
1$75
   Operating Licenses.....III-80
Low Penetration Offers Tremendous Growth Potential.....III-80
Visa Restrictions Impede Chinese Travel.....III-80
Trends Favor Industry Consolidation.....III-80
1$75
   Competitive Scenario.....III-81
Table 67: Leading Online Travel Agencies in China (2011): Percentage Breakdown of Revenues for ctrip.com, mangocity.com, elong.com, 118114.com, huitongke.com, 12580.10086.cn, 17u.com, and Others (includes corresponding Graph/Chart).....III-81
India.....III-81
Overview.....III-81
1$200
   Industry Structure.....III-821$75
   Travel Trade Scenario.....III-83
Table 68: Leading Airline Websites in India (2010) – Ranked by Number of Visitors (in '000) (includes corresponding Graph/Chart).....III-83
E-commerce Boost to Drive Growth in the Indian Online Travel Industry.....III-83
1$200
   Table 69: Number of Internet Users (in Million) in India (2007-2012 (includes corresponding Graph/Chart).....III-84
Competitive Landscape.....III-84
1$200
   Table 70: Leading Players in the Indian Online Travel Market (2011): Percentage Breakdown of Visits for MakeMyTrip, Yatra, Cleartrip, AZDreams - India and Others (includes corresponding Graph/Chart).....III-85

Table 71: Leading Websites in the Indian Travel Market (2011): Percentage Breakdown of Number of Visits for Indian Railways, MakeMyTrip, Yatra Online, Cleartrip, Expedia Inc, TravelAdNetwork, Mustseeindia.com, Indiarailinfo.com, redbus.in and HolidayIQ.com (includes corresponding Graph/Chart).....III-85
1$200
   Table 72: Leading Online Travel Agencies in India (2010) – Ranked by Number of Visitors (in '000) (includes corresponding Graph/Chart).....III-86

Table 73: Leading Accommodation Sites in India (2010) - Ranked by Number of Visitors (in '000) (includes corresponding Graph/Chart).....III-86
1$200
   Leading Sources of Travel News in India (2010) - Ranked on the Basis of
  Number of Visitors.....III-87
Singapore.....III-87
Industry Giants Look to Capitalize on Potential Singaporean Travelers.....III-87
1$75
   Table 74: Leading Travel Websites in Singapore (2010): Ranked by Number of Users (in '000) (includes corresponding Graph/Chart).....III-88
South Korea.....III-88
Online Travel: A Booming Industry.....III-88
iTour Seoul 2.0: An App Dedicated to Travel.....III-88
1$200
   Thailand.....III-89
Amazing Thailand: A Mobile Application.....III-89
Product/Service Launches.....III-89
2$150
   Strategic Corporate Developments.....III-915$375
   Key Players.....III-964$300
   B. Market Analytics.....III-100
Table 75: Asia-Pacific Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-100
1$200
   Table 76: Asia-Pacific Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1011$200
   Table 77: Asia-Pacific 15-Year Perspective for Online Travel by Service Segment -Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-1021$200
   A. Market Analysis.....III-103
Outlook.....III-103
Product/Service Launch.....III-103
Strategic Corporate Development.....III-103
1$75
   B. Market Analytics.....III-104
Table 78: Middle East Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-104
1$200
   Table 79: Middle East Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1051$200
   Table 80: Middle East 15-Year Perspective for Online Travel by Service Segment-Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-1061$200
   A. Market Analysis.....III-107
Outlook.....III-107
Overview.....III-107
Table 81: Online Leisure/Unmanaged Business Travel Market in Latin America (2011): Percentage Penetration of Bookings by Online Channel (includes corresponding Graph/Chart).....III-107
1$200
   Market Snapshots.....III-108
Booming Growth in the Latin American Travel Industry.....III-108
Online Travel to Grow at a Swift Pace.....III-108
ARGENTINA.....III-108
1$75
   Strategic Corporate Developments.....III-1091$75
   B. Market Analytics.....III-110
Table 82: Latin American Recent Past, Current & Future Analysis for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours, and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-110
1$200
   Table 83: Latin American Historic Review for Online Travel by Service Segment - Air Travel, Hotel Accommodation, Packaged Tours and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1111$200
   Table 84: Latin American 15-Year Perspective for Online Travel by Service Segment - Percentage Breakdown of Revenues for Air Travel, Hotel Accommodation, Packaged Tours and Others Markets for the Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-1121$200
    
 
 


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