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* Platform engagements are dynamic. Stats are published quarterly.


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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2  
   Data Interpretation & Reporting Level.....I-3
Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Consumer Books.....I-3
  
   Children’s Books.....I-4
Academic & Professional Books.....I-4
  
   Technological Advancements Boost Content Digitization.....II-1
Books – The Most Popular Online Purchase.....II-1
Table 1: Global Online Purchases (2009E): Percentage of Internet Users Purchasing Books, Apparel, Electronic Goods, Airline Tickets, and Consumer Electronics (includes corresponding Graph/Chart).....II-1
1$300
   Table 2: Percentage Share of Worldwide Internet Users Purchasing Books Online (2008) (includes corresponding Graph/Chart).....II-2
Factors Affecting Online Purchasing.....II-2
1$300
   Current and Future Analysis.....II-3
Convenience and Discounts Propel Online Book Sales.....II-3
Price Competition at Online Stores Benefits Buyers.....II-3
Amazon – Leader in the Online Books Market.....II-3
2$200
   Buyers and Sellers Accrue Cost Savings.....II-5
Children’s Books – Active Adopters of Digital Technology.....II-5
Thriving Market for Online Used Books.....II-5
Publishers Woo Libraries to Increase E-Book Sales.....II-5
1$100
   E-Books to Impact Sales of Traditional Book Stores.....II-6
Kindle & EPUB Format Trigger Growth.....II-6
Major Trends in the E-Books Market.....II-6
1$100
   Technology to Spur E-Reader Adoption.....II-71$100
   Publishers Remove AudioBook Piracy Protection.....II-8
Evolution of the Mass Consumer Category.....II-8
1$100
   Younger Readers – The Most Sought After Market.....II-9
Research – Benefiting from E-Book Features.....II-9
1$100
   Lack of Standard Format – A Major Issue.....II-10
E-Readers Face Competition From Emerging Devices.....II-10
Rising Competition Prompts E-Book Manufacturers to Innovate.....II-10
1$100
   Standard Book Layout and Typography Hamper Reading Experience.....II-11
1$100
   Introduction.....II-12
e-Publishing.....II-12
Benefits of e-Publishing.....II-12
1$100
   Online Publishing – A Popular Choice for Authors.....II-13
1$100
   Defining Online Books.....II-14
Advantages of Online Book Retailing.....II-14
Unlimited Selection.....II-14
Competitive Pricing.....II-14
Creating Proprietary Content.....II-14
Customizing and “Up-selling”.....II-14
Reduced Dependence on Distributors.....II-14
1$100
   Online Books Retailing – Key Issues.....II-15
Piracy: A Major Concern Confronting the E-Books Market.....II-15
Key Segments.....II-15
Consumer Books.....II-15
Children’s Books.....II-15
Academic & Professional Books.....II-15
1$100
   E-Books: Redefining the Book Industry.....II-16
Factors Influencing Growth.....II-16
1$100
   Competition.....II-171$100
   Kindle Faces Stiff Competition from iPhone’s Stanza.....II-18
Google’s E-book Plans Threatens Amazon’s Predominance.....II-18
1$100
   Anticipated Influx of New E-Book Readers.....II-19
1$100
   E-Books – A Conceptual Definition.....II-20
A Historical Background.....II-20
1$100
   Evolution of E-Books Market – A Glance At the Past.....II-21
Benefits of E-Books.....II-21
1$100
   Barriers for Adoption of E-Books.....II-22
Portability and IP Protection.....II-22
1$100
   E-Reader Devices & Software.....II-23
Cultural Barriers.....II-23
1$100
   Constituents of E-Books.....II-24
Hardware.....II-24
E-Book Reader Devices.....II-24
List of E-Book Readers.....II-24
3$300
   E-Readers for Mobile Devices.....II-27
Software.....II-27
Creation Software.....II-27
Reader Software.....II-27
1$100
   Authoring Software.....II-28
E-Book File.....II-28
E-Book Formats.....II-28
PDF – The Most Popular E-Book Format.....II-28
1$100
   Table 3: Leading Formats in the Global E-Books Market (2008): Percentage Share Breakdown of Downloads for PDF, eReader, Plucker, Large Print PDF, Palm Doc, iSilo, Kindle, Mobipocket, RTF and ePub (includes corresponding Graph/Chart).....II-29
E-Book Publishing.....II-29
Distribution of E-Books.....II-29
1$300
   Distribution Model for Traditional/Online Books.....II-301$100
   Digital Rights Management.....II-31
1$100
   Amazon Launches The Kindle DX.....II-32
Fujitsu Frontech Launches Color E-Book Reader.....II-32
Interead Launches Cool-er E-Book Reader.....II-32
Read An E-Book Week Introduces New Website.....II-32
1$100
   Barnes & Noble Introduces Reader for BlackBerry.....II-33
Elonex Launches eBook Reader with Borders UK.....II-33
Books-A-Million to Introduce Twilight Saga Book Club.....II-33
Blackstone Audiobooks to Release James Bond Audiobooks.....II-33
Borders® Unveils Borders.com.....II-33
1$100
   Safari Books Online Introduces Safari Bookbag.....II-34
The Globe and Mail to Launch Online Books Website.....II-34
The Bookcase Introduces Online Bookstore.....II-34
Books First Unveils Online Bookstore.....II-34
Whitcoulls Expands its Online Books Collection.....II-34
I.I.I Introduces New Online Bookstore.....II-34
1$100
   AbeBooks.com Unveils AbeBooks.it.....II-35
Abebooks.Com Launches Gojaba.Com.....II-35
Dennis Publishing to Introduce iMotor.....II-35
Big Universe Unveils BigUniverse.com.....II-35
AbeBooks.com Introduces Novel Online Book Recommendation System.....II-35
1$100
   Google and Bavaria State Library To Launch Books Online.....II-36
E-Yearbook.com Launches Website for Old College Yearbooks.....II-36
Motivate Publishing Launches booksarabia.com.....II-36
Amazon Join Hands with Maruzen.....II-36
1$100
   Barnes & Noble Acquires Fictionwise.....II-37
Amazon Takes Over LexCycle.....II-37
Google to Enter e-Book Market.....II-37
Penguin and Founder Apabi Ink Distribution Agreement.....II-37
Thalia to Sell Books to Sony Reader Users at a Discounted Price.....II-37
1$100
   PVI Enters into Agreement with E Ink Corp.....II-38
Safari® Books Online Bags GSA Schedule Contract.....II-38
Woogi World Collaborates with Publishing Industry for Children's Books.....II-38
1$100
   JWS and YBP Ink Agreement Over Online Books.....II-39
Amazon Takes Over Audible.....II-39
Amazon.com Acquires AbeBooks.....II-39
1$100
   Amazon Acquires Shelfari.....II-40
Ambassadors to Acquire BookRags.....II-40
Platinum Studios Acquires WOWIO.....II-40
GameStop to Take Over Free Record Shop.....II-40
1$100
   Follett to Acquire The Varsity Group.....II-41
AbeBooks.com Acquires Chrislands.....II-41
Borders Divests Select Asian Businesses.....II-41
Times Internet Invests in Webnotions.....II-41
Gojaba.com Forays into the Brazilian Online Bookselling Market.....II-41
1$100
   Alibris Launches New Services.....II-42
ICDL and Google Ink an Agreement.....II-42
DailyLit Signs an Agreement With Oxford University.....II-42
Adlibris Enters the Danish Market.....II-42
1$100
   Indonesia Introduces Online Book Program.....II-43
Indiatimes Acquires Stake in Webnotions.....II-43
ebrary® Joins Hands with OUP.....II-43
Penguin to Launch Titles for ePub.....II-43
1$100
   RBS Becomes Member of Google Book Search Publisher Partner Program.....II-44
Dangdang.com Inks Agreement with CPG.....II-44
Alibris Develops Borders Marketplace for the Borders Group.....II-44
Thrift Recycling Management to Acquire Discover Books.....II-44
Fictionwise Takes Over eReader.com.....II-44
1$100
   Apress Inks Agreement with Safari Books Online.....II-45
OCLC Signs Agreement with Recorded Books.....II-45
CDON AB Acquires Finnish Online Bookstore.....II-45
1$100
   ValueSetters Merges with 30fold LLC.....II-46
BookSurge and Kirtas Collaborate with Universities & Public Libraries.....II-46
Princeton University Library Partners with Google.....II-46
a1books Forays into the Indian Online Retail Market.....II-46
1$100
   Google Partners with Texas Varsity.....II-47
Telmex Partners with ClickandBuy and e-Libro.....II-47
Ingenta Eyes Online Book Market.....II-47
1$100
   Alibris (US).....II-48
Amazon.com Inc. (US).....II-48
AbeBooks (Canada).....II-48
Barnes & Noble, Inc. (US).....II-48
1$100
   Books24x7, Inc. (US).....II-49
Books-A-Million, Inc (US).....II-49
Borders Group, Inc. (US).....II-49
1$100
   eBay Inc. (US).....II-50
Kinokuniya Company Ltd. (Japan).....II-50
Wal-Mart Stores Inc (US).....II-50
WHSmith Plc (UK).....II-50
1$100
   Waterstone's Booksellers Limited (UK).....II-51
Yes24 (South Korea).....II-51
1$100
   Table 4: World Recent Past, Current & Future Analysis for Online Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-521$300
   Table 5: World Historic Review for Online Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....II-531$300
   Table 6: World 11-Year Perspective for Online Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart).....II-541$300
   Table 7: World Recent Past, Current & Future Analysis for Online Consumer Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-551$300
   Table 8: World Historic Review for Online Consumer Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....II-561$300
   Table 9: World 11-Year Perspective for Online Consumer Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart).....II-571$300
   Table 10: World Recent Past, Current & Future Analysis for Online Children's Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-581$300
   Table 11: World Historic Review for Online Children's Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....II-591$300
   Table 12: World 11-Year Perspective for Online Children's Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart).....II-601$300
   Table 13: World Recent Past, Current & Future Analysis for Online Academic & Professional Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-611$300
   Table 14: World Historic Review for Online Academic & Professional Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....II-621$300
   Table 15: World 11-Year Perspective for Online Academic & Professional Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart).....II-631$300
   A. Market Analysis.....III-1
Outlook.....III-1
Digitalization: The Buzz in Books Business.....III-1
1$75
   Table 16: Online Sales (Value) as a % of Total Retail Sales in the US (2006 & 2010P): Breakdown for Select Categories (includes corresponding Graph/Chart).....III-2

Table 17: Penetration Rate (%) of Online Books Business in the US (2004-2008) (includes corresponding Graph/Chart).....III-2
1$150
   Tracking Purchase Patterns.....III-3
Fast Facts.....III-3
Online Book Sales in the US – An Overview.....III-3
1$75
   Table 18: US Books Market (2007-2008): Percentage Share Breakdown of Value Sales by Category (includes corresponding Graph/Chart).....III-4

Table 19: Leading Channels for Book Sales in the US (2007 & 2008): Percentage Share Breakdown of Volumes Sales for Chain Bookstores, Online Booksellers, Independent Booksellers and Others (includes corresponding Graph/Chart).....III-4
1$150
   Table 20: Leading Channels for Audio Book Sales in the US (2008): Percentage Share Breakdown of Volume Sales for Library, Bookstore, Online Retailer and Others (includes corresponding Graph/Chart).....III-5
Economy and Book Sales.....III-5
Used Books Market: Advantage Online.....III-5
E-Books Market: Exhibiting Maximum Potential.....III-5
1$150
   EPUB Format Propels E-Book Sales.....III-6
Penetration Level of E-Books in US Households.....III-6
Table 21: Penetration Rate (%) of MP3 and E-Books in US Households.....III-6
Higher Education Course Materials: Print Versus Digital Formats.....III-6
Competition in the Online Books Retail Market.....III-6
1$150
   Table 22: Leading Players in the US Online Books Market (2007-2008): Percentage Share Breakdown of Consumer Retail Spending for Amazon.com, B&N.com, Books-A-Million and Others (includes corresponding Graph/Chart).....III-7
Product/Service Launches.....III-7
3$225
   Strategic Corporate Developments.....III-108$400
   Key Players.....III-18
Alibris.....III-18
Amazon.com Inc......III-18
1$75
   Barnes & Noble, Inc......III-19
Books24x7, Inc......III-19
Books-A-Million, Inc.....III-19
Borders Group, Inc......III-19
1$75
   eBay Inc......III-20
Wal-Mart Stores Inc.....III-20
1$75
   B. Market Analytics.....III-21
Table 23: US Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-21

Table 24: US Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-21
1$150
   Table 25: US 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-22
1$150
   A. Market Analysis.....III-23
Outlook.....III-23
Book Retailing in Canada.....III-23
Distribution Scenario.....III-23
1$75
   Table 26: Retail Sales of Books in Canada (2008): Percentage Share Breakdown of Volume Sales by Retail Channel (includes corresponding Graph/Chart).....III-24
Online Book Retailing Posts Strong Growth.....III-24
Factors Influencing Consumer Purchases.....III-24
Improvements in Technology Foster Growth.....III-24
1$150
   Publishers – Making Their Presence Felt.....III-25
Competitive Scenario.....III-25
1$75
   E-Books Market – An Overview.....III-26
Service Launch.....III-26
Strategic Corporate Developments.....III-26
1$75
   Key Players.....III-27
AbeBooks.....III-27
Indigo Books & Music, Inc......III-27
1$75
   B. Market Analytics.....III-28
Table 27: Canadian Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-28

Table 28: Canadian Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-28
1$150
   Table 29: Canadian 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-29
1$150
   A. Market Analysis.....III-30
Outlook.....III-30
Online Bookstore Market.....III-30
E-Books Market in Japan.....III-30
Sales of Mobile E-Books Rise Sharply.....III-30
1$75
   Table 30: E-Comics (E-Manga) Market in Japan (2006): Percentage Share Breakdown of Value Sales by Device.....III-31
Product Launch.....III-31
Kinokuniya Company Ltd. – A Key Player.....III-31
1$150
   B. Market Analytics.....III-32
Table 31: Japanese Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-32

Table 32: Japanese Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-32
1$150
   Table 33: Japanese 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-33
1$150
   A. Market Analysis.....III-34
Outlook.....III-34
Introduction to Digital Books Industry.....III-34
Impact of Taxes on E-books.....III-34
1$75
   Product Launch.....III-35
B. Market Analytics.....III-35
Table 34: European Recent Past, Current & Future Analysis for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-35
1$150
   Table 35: European Historic Review for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-361$150
   Table 36: European 11-Year Perspective for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-371$150
   Table 37: European Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-381$150
   Table 38: European Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-391$150
   Table 39: European 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-40
1$150
   A. Market Analysis.....III-41
Outlook.....III-41
Online Digital Content – An Overview.....III-41
Table 40: Leading Channels for Book Sales in France (2008E): Percentage Share Breakdown of Volume Sales for Book Stores, Specialized Stores, Hypermarkets, Clubs and Mail Order, Online Booksellers and Others (includes corresponding Graph/Chart).....III-41
1$150
   Electronic Content for Disabled Persons.....III-42
B. Market Analytics.....III-42
Table 41: French Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-42
1$150
   Table 42: French Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-43

Table 43: French 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-43
1$150
   A. Market Analysis.....III-44
Outlook.....III-44
German Online Books Market – An Overview.....III-44
Table 44: Online Purchases in Germany (2008): Percentage of Users Purchasing Books, Clothing/ Apparel, and Apparel, and Electronics (includes corresponding Graph/Chart).....III-44

Table 45: German Books Market (2008): Percentage Share Breakdown of Value Sales by Channel for Retail Booksellers, Publishers (Direct Sales), Internet, Department Stores and Other Stores (includes corresponding Graph/Chart).....III-44
1$150
   Table 46: Leading Players in the German Online Books Market (2006): Percentage Share Breakdown of Sales for Amazon, Weltbild, Buch.de and Others (includes corresponding Graph/Chart).....III-45
E-Books Market.....III-45
Product Launch.....III-45
1$150
   Strategic Corporate Developments.....III-46
B. Market Analytics.....III-46
Table 47: German Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-46
1$150
   Table 48: German Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-47

Table 49: German 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-47
1$150
   A. Market Analysis.....III-48
Outlook.....III-48
Shopping: A Key Online Activity.....III-48
Table 50: Online Purchases in the United Kingdom (2008): Percentage of Internet Users Purchasing Books, Electronics, Apparel, Music, and Airline Tickets (includes corresponding Graph/Chart).....III-48
1$150
   Table 51: UK Online Retail Market (2008): Percentage Share Breakdown of Value Sales by Segment (includes corresponding Graph/Chart).....III-49
Consumer Books Distribution in the UK – An Overview.....III-49
Table 52: UK Consumer Books Market (2007 & 2008): Percentage Share Breakdown of Sales by Distribution Channel (includes corresponding Graph/Chart).....III-49
1$150
   Online Books Retail Market.....III-50
Second Hand Books Propel Sales.....III-50
Competition - Amazon Leads the Online Books Market.....III-50
1$75
   Table 53: Leading Online Book Sites in the UK (2009E): Percentage Share Breakdown for Amazon UK, Amazon US, Abebooks UK, Abebooks US, Waterstones, EBay UK, WH Smith, Tesco, The Book People, and Others (includes corresponding Graph/Chart).....III-51
E-Book Market Scenario.....III-51
High Cost – A Major Obstacle.....III-51
1$150
   Product Launches.....III-521$75
   Strategic Corporate Developments.....III-531$75
   Key Players.....III-54
Waterstone's Booksellers Limited.....III-54
1$75
   WHSmith Plc.....III-55
B. Market Analytics.....III-55
Table 54: UK Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-55
1$150
   Table 55: UK Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-56

Table 56: UK 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-56
1$150
   A. Market Analysis.....III-57
Product Launches.....III-57
Strategic Corporate Developments.....III-57
2$150
   B. Market Analytics.....III-59
Table 57: Rest of Europe Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-59
1$150
   Table 58: Rest of Europe Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-601$150
   Table 59: Rest of Europe 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-61
1$150
   A. Market Analysis.....III-62
Outlook.....III-62
China.....III-62
Overview.....III-62
Books Retailing Market – An Overview.....III-62
1$75
   Table 60: Retail Sales of Books in China (2008): Percentage Share Breakdown of Volume Sales by Distribution Channel (includes corresponding Graph/Chart).....III-63
Electronic Publishing on a Growth Trajectory.....III-63
Online Book Retailing Market.....III-63
1$150
   Government Promotes E-Publishing Market.....III-64
Competitive Scenario.....III-64
1$75
   Table 61: Leading Players in Chinese Online Book Retail Market (2008): Percentage Breakdown of Value Sales by Publisher – Dangdang.com, Joyo Amazon, and Others (includes corresponding Graph/Chart).....III-65
E-Books Market.....III-65
Market in 2008 – A Review.....III-65
1$150
   Widening Mobile Phone Users Boost E-Books Market.....III-66
Foreign Publishers Eyeing Potential in Chinese E-Books Market.....III-66
1$75
   Challenges for China’s E-Books Market.....III-67
India.....III-67
1$75
   Table 62: Percentage Breakdown of Online Books Sales Ranked by City (Percentage): 2008E(includes corresponding Graph/Chart).....III-68
South Korea.....III-68
An Insight into Online Bookstore Market.....III-68
1$150
   Competitive Landscape.....III-69
Table 63: Leading Players in the South Korean Online Booksellers Market (2008): Percentage Share Breakdown of Traffic for Yes24, Interpark Book, Aladdin, Internet Kyobo and Others (includes corresponding Graph/Chart).....III-69

Table 64: Leading Players in South Korea’s Online Books Market (2008): Percentage Share Breakdown of Sales by Company (includes corresponding Graph/Chart).....III-69
Australia.....III-69
1$150
   Online Books Market – An Insight.....III-70
New Zealand.....III-70
Online Books Market – An Overview.....III-70
Product Launches.....III-70
1$75
   Strategic Corporate Developments.....III-712$150
   Key Players.....III-73
Oxfordbookstore.com, Inc (India).....III-73
Yes24 (South Korea).....III-73
1$75
   B. Market Analytics.....III-74
Table 65: Asia-Pacific Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-74
1$150
   Table 66: Asia-Pacific Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-751$150
   Table 67: Asia-Pacific 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-76
1$150
   A. Market Analysis.....III-77
Latin America.....III-77
Table 68: Number of Internet Users and Penetration Rate in Brazil, Argentina, and Mexico (2008) (includes corresponding Graph/Chart).....III-77
Iran.....III-77
Digital Book Publishing Market in Iran.....III-77
1$150
   Lack of Government Support.....III-78
Strategic Corporate Developments.....III-78
1$75
   B. Market Analytics.....III-79
Table 69: Rest of World Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-79
1$150
   Table 70: Rest of World Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-801$150
   Table 71: Rest of World 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-811$150
    
 
 


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