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DOMAIN EXPERT ENGAGEMENTS

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POOL + OUTREACH

Interactions with Platform & by Email *

INTERACTIONS

Unique # Participated *

PARTICIPANTS

Responses Validated *

VALIDATIONS

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

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  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Mobile Yellow Pages.....I-3
  
   Prelude.....II-11$100
   Outlook.....II-2
Mobile Yellow Pages and Advertising - A Highly Potential Market.....II-2
Digital Expansion to Pep up Revenues.....II-2
1$100
   Growing Mobile Phone Usage Drives Mobile Yellow Pages Market.....II-3 1$100
   Table 1: Popular Uses of Smartphones (includes corresponding Graph/Chart).....II-4
Most Researched Local Business Categories on Mobile Devices (2010-2014).....II-4
1$350
   Table 2: World Smartphone Penetration for Select Countries (as a Percentage of Mobile Phone Users): 2013 (includes corresponding Graph/Chart).....II-5
The Ubiquity of Smartphones in a Nutshell.....II-5
1$350
   Table 3: Most Performed Activity Using Smartphones (2012) (includes corresponding Graph/Chart).....II-61$350
   Table 4: Gender-wise Breakup of Internet Usage among Smartphone Users: 2013 (includes corresponding Graph/Chart).....II-71$350
   Table 5: Age-wise Breakup of Internet Usage Among Smartphone Users: 2013 (includes corresponding Graph/Chart).....II-81$350
   Table 6: Area-wise Breakup of Internet Usage Among Smartphone Users: 2013 (includes corresponding Graph/Chart).....II-91$350
   Mobile Local Search to Outpace Desktop Local Search.....II-10
Table 7: Local Search Market (2014): Percentage Share Breakdown of Searches by Format (includes corresponding Graph/Chart).....II-10
Local Search Marketing: Implications for Yellow Pages.....II-10
1$350
   Table 8: Leading Worldwide Sources of Local Business Information (2014): Percentage Share Breakdown by Source (includes corresponding Graph/Chart).....II-111$350
   Table 9: Local Advertising Market (2014): Percentage Share Breakdown by Format - Direct Mail, Internet, Mobile, Newspapers, Radio, TV, Yellow Pages and Others (includes corresponding Graph/Chart).....II-12
Local SEOs: An Emerging Trend.....II-12
A Brief Overview on Emerging Trends in Internet Yellow Pages Industry.....II-12
1$350
   Mobile Yellow Pages Apps on the Rise.....II-13
Apps Used to Find Local Business.....II-13
LBA Drives Mobile Based Ad Services.....II-13
1$100
   Opportunities in Mobile Yellow Pages Market.....II-14
Online Local Yellow Pages Advertising - Changing Trends.....II-14
1$100
   Cross Device Targeting: A Key Analytics Solution.....II-151$100
   Online Yellow Pages Revolutionizes Telephone Number Listings.....II-16
Internet Marketing Gaining Over Yellow Pages.....II-16
Can Internet Enables YP Companies to Fight Declines in Printed Directories
  Category?.....II-16
1$100
   Brand Image Propels Internet Yellow Pages Searches.....II-17
Advancements Drive Growth of Mobile Yellow Pages Market.....II-17
1$100
   Market for Printed Yellow Pages to Decline.....II-18
Yellow Pages - Rise of Yelp Phenomenon and Empathy Marketing.....II-18
1$100
   Yellow Pages Offers an Alternate Option to Online Media.....II-19
Dealing with Google’s Dominant Presence.....II-19
1$100
   Companies Strategize to Curb Falling Fortunes of Printed Directories.....II-201$100
   A Curtain Raiser.....II-21
Threat of Obsolescence Looms over Printed Yellow Pages Market.....II-21
1$100
   Yellow Pages Industry Increasingly Takes the Digital Route.....II-221$100
   Mobile Local Services: The Digital Future.....II-23
Tablets Foray into Yellow Pages Market.....II-23
Mobile Search Apps on a Roll.....II-23
1$100
   SMEs Keen to Go Digital.....II-24
Table 10: Online Local Advertising Budget Allocation by Local SMEs (2014): Percentage Share Breakdown by Websites (includes corresponding Graph/Chart).....II-24
Customers Display Preference for Newer Search Channels.....II-24
Print Yellow Pages Market Under Pressure.....II-24
1$350
   Print YP Still Significant, But Quickly Losing Momentum.....II-25
Table 11: Global Yellow Pages Market (2014): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart).....II-25
1$350
   Brand Recognition Drives Customer Preference for IYPs.....II-26
Why is the Yellow Pages Industry Sluggish?.....II-26
Internet Yellow Pages Threatened by Alternate Channels.....II-26
Yellow Pages Face Stiff Competition from Search Engines.....II-26
1$100
   Google Suppresses Referrals to YP Directories.....II-27
Yellow Page Companies Attempt to Play Safe.....II-27
YP Publishers Diversify to Stay Ahead.....II-27
1$100
   Ban against Distribution of Print YP.....II-281$100
   Mobile Advertising: A Prelude.....II-29
Mobile Advertising - In a Nutshell.....II-29
1$100
   Search Advertising to Expand the Market Potential.....II-30
Messaging Advertising Sees Dwindling Fortunes.....II-30
Mobile’s Influence on Consumer Lifestyle Enthuses Brands.....II-30
1$100
   Google Leads World Mobile Ad Market.....II-31
Factors Driving Growth in Mobile Advertisement Market.....II-31
Personalized Nature of Advertising.....II-31
1$100
   Challenges Facing Mobile Ad Market.....II-32
Factor Restraining Growth in Mobile Advertising Market.....II-32
1$100
   Location Based Advertising - Dawn of A New Era in Advertising.....II-33
Growing Interest Among Stakeholders.....II-33
1$100
   Smart Phones Provide the Needed Impetus.....II-34
LBA: A Boon for Merchants.....II-34
Privacy Concerns Remain Big Issue.....II-34
1$100
   Opt-In, Opt-Out: Necessary for LBA Growth.....II-35
Benefits of LBA to Retailers.....II-35
Teething Challenges.....II-35
1$100
   Growth Drivers for LBA.....II-361$100
   Mobile Yellow Pages.....II-37
Classification of Mobile Search Function.....II-37
1$100
   Print Yellow Pages.....II-38
Advantages.....II-38
Disadvantages.....II-38
Internet Yellow Pages (IYP).....II-38
1$100
   Types of Internet Yellow Pages Advertisements.....II-39
Sponsored Listings.....II-39
1$100
   Banner Advertisements.....II-40
Email Links.....II-40
Advantages of Internet Yellow Pages.....II-40
1$100
   Mobile Yellow Pages.....II-41
A Typical Mobile Yellow Pages Model.....II-41
1$100
   Benefits of Online and Print Yellow Pages over Other Sources.....II-42
Permission-based Marketing.....II-42
Targeted Solutions.....II-42
Ideal for Movers.....II-42
Cost Effective Surrogates: A Threat.....II-42
Billboards.....II-42
Radio.....II-42
1$100
   Cooperative Direct Mail.....II-43
Online Directories.....II-43
Frequency Programs.....II-43
Search Engine Optimization.....II-43
1$100
   Yellow Pages Introduces a Novel Shop The Neighbourhood™ Campaign.....II-44
Yellow Pages Group Launches 8-Week Ad Blitz Campaign in Canada.....II-44
Global Yellow Pages Unveils CallmyName App.....II-44
NTT DoCoMo Unveils Twitter Local Yellow Pages.....II-44
hibu Unveils New Online Store for SMBs to Establish Digital Presence.....II-44
Aruba Rolls Out Free Mobile Search Apps for Android™ and Apple Devices.....II-44
1$100
   Yellow Pages Group Introduces French-language Version of Mobile App ShopWise™.....II-45
Egypt Yellow Pages Launches Yellow Media.....II-45
Yellow Media Upgrades Dalili.....II-45
JT Global Unveils Online Yellow Pages.....II-45
Yellow Medya Releases Brand SoLoMo Engagement Platform.....II-45
Primedia Qatar and Qtel Launch New Qatar Yellow Pages Website.....II-45
1$100
   Snipp Inks 3-Year Agreement with Virket.....II-46
UpSnap Inks Partnership Deal with Guarantee and Mountaineer.....II-46
Telstra Corp to Divest Sensis.....II-46
CGI Signs Agreement to Extend Multi-Year Agreement with Yellow Pages.....II-46
Yelp Inks Advertising Partnership with YP.....II-46
Berry Acquires LocalVox.....II-46
1$100
   Yelp Inks Partnership Agreements with Yahoo! And Yellow Pages.....II-47
PagesJaunes Groupe Changes its Name to Solocal Group.....II-47
Valpak Enters into an Agreement with Yellow Pages.....II-47
Yellow Pages and CBC/Radio-Canada Extend Partnership.....II-47
Google Selects Yellow Pages as AdWords Premier SMB Partner.....II-47
Yellow Pages Selects Infobright to Power Digital Advertising Analytics.....II-47
Dex One Merges with SuperMedia to Form Dex Media.....II-47
1$100
   Mobivity Purchases Assets of Front Door Insights.....II-48
News Limited Divests TrueLocal to Sensis.....II-48
Getit Infoservices Acquires AskMe and Infomedia Yellow Pages.....II-48
Marchex Enters into Partnership Agreement with Ziplocal.....II-48
Eniro Receives Approval for Merger of Directory Assistance Service 1888.....II-48
Yahoo! and PagesJaunes Enter into Partnership.....II-48
Eniro Acquires Assets from EDSA.....II-48
1$100
   AT&T Divests Stake in Yellow Pages.....II-49
Yellow Media Becomes Google’s First Premier SMB Partner in Egypt.....II-49
Yellow Medya Enters into Agreement with TomTom.....II-49
Yellow Pages Group and Yahoo! Canada Extend Alliance.....II-49
Global Yellow Pages Signs Reseller Agreement with Microsoft.....II-49
1$100
   AGI Publishing, Inc. (US).....II-50
Dex Media, Inc. (US).....II-50
1$100
   Eniro AB (Sweden).....II-51
Hibu plc (UK).....II-51
1$100
   hibu Inc (US).....II-52
LocalEdge (US).....II-52
Seat Pagine Gialle SpA (Italy).....II-52
1$100
   Sensis Pty Ltd (Australia).....II-53
Solocal Group (France).....II-53
1$100
   Trudon (Pty) Ltd. (South Africa).....II-54
TRUVO (Belgium).....II-54
1$100
   Yellow Pages Group (Canada).....II-55
YP (US).....II-55
1$100
   Ziplocal (US).....II-561$100
   Table 12: World Recent Past, Current & Future Analysis for Mobile Yellow Pages Market by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....II-571$350
   Table 13: World Historic Review for Mobile Yellow Pages Market by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....II-581$350
   Table 14: World 12-Year Perspective for Mobile Yellow Pages Market by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart).....II-591$350
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
Yellow Pages Industry - A Brief Overview.....III-1
Online Yellow Pages Market Surges.....III-1
Mobile Yellow Pages Industry Races Ahead.....III-1
1$75
   Mobile Devices: A Promising Medium for Local Search.....III-2
Tiny Screen Huge Potential.....III-2
Internet Yellow Pages Market: On the Rise.....III-2
1$75
   Local Advertising Market: An Insight.....III-3
Table 15: Local Media Market in the US (2014): Percentage Share Breakdown of Revenues by Media for Direct Mail, Newspapers, Television, Radio, Yellow Pages, and Others (includes corresponding Graph/Chart).....III-3
Yellow Pages Find Favor for Local Searching.....III-3
1$200
   Table 16: Local Business Searches in the US (2014): Percentage Share Breakdown of Number of Searches by Segment - Portal Sites, Print Yellow Pages, Internet Yellow Pages Sites, Local Search Sites, and Others (includes corresponding Graph/Chart).....III-4

Table 17: Primary Goals of Local Business Online Search by Channel in the US: Percentage Breakdown by Frequency of Usage (includes corresponding Graph/Chart).....III-4
1$200
   Is the Digital Shift in Local Searches Slowing Down?.....III-5
Demand on Recovery Mode in Metros.....III-5
Mobile Apps Find Favor among Affluent Users.....III-5
1$75
   Seasonality Affects Search Patterns.....III-6
Advertising Spend Patterns in the US.....III-6
Table 18: Advertising Market in the US (2014): Percentage Share Breakdown of Ad Spending by Media Segment (includes corresponding Graph/Chart).....III-6
1$200
   Table 19: Online Advertising Market in the US (2014): Percentage Share Breakdown of Revenues by Ad Type (includes corresponding Graph/Chart).....III-7

Table 20: US Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart).....III-7
Yellow Pages Market Adapts to Digital Medium.....III-7
1$200
   Competitive Landscape.....III-8
Table 21: Leading Players in the US Yellow Pages Market (2014): Percentage Share Breakdown of Revenues for Dex Media Inc, hibu Inc, LocalEdge, Valley Yellow Pages, YP, and Others (includes corresponding Graph/Chart).....III-8
Key Statistical Findings.....III-8
Table 22: Leading Players in the US Mobile Internet Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....III-8
1$200
   Table 23: Leading Players in the US Mobile Internet Search Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....III-9
Product Launch.....III-9
Strategic Corporate Developments.....III-9
2$200
   Select Players.....III-113$225
   B. Market Analytics.....III-14
Table 24: US Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-14
1$200
   Table 25: US Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-151$200
   A. Market Analysis.....III-16
Current and Future Analysis.....III-16
Mobile Extends New Opportunity for Canadian Advertisers.....III-16
Table 26: Canadian Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart).....III-16
1$200
   Challenges Confronting Mobile Advertising in Canada.....III-17
Product Launches.....III-17
1$75
   Strategic Corporate Developments.....III-181$75
   Select Player.....III-191$75
   B. Market Analytics.....III-20
Table 27: Canadian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-20
1$200
   Table 28: Canadian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-211$200
   A. Market Analysis.....III-22
Current and Future Analysis.....III-22
Table 29: Japanese Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart).....III-22
Market Overview.....III-22
1$200
   Smooth Way Ahead for Mobile Advertising.....III-23
Product Launch.....III-23
1$75
   B. Market Analytics.....III-24
Table 30: Japanese Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-24
1$200
   Table 31: Japanese Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-251$200
   A. Market Analysis.....III-26
Current and Future Analysis.....III-26
Overview.....III-26
Europe Sees Rise in Mobile Ad Spending as a Proportion of Digital Ad
  Spending.....III-26
1$75
   Table 32: European Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart).....III-27
Factors Driving the Growth of Mobile Advertisements.....III-27
1$200
   B. Market Analytics.....III-28
Table 33: European Recent Past, Current & Future Analysis for Mobile Yellow Pages Market by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-28
1$200
   Table 34: European Historic Review for Mobile Yellow Pages Market by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-291$200
   Table 35: European 12-Year Perspective for Mobile Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart).....III-301$200
   A. Market Analysis.....III-31
Current and Future Analysis.....III-31
Significant Mobile Ownership Fails to Surge Mobile Yellow Pages Market.....III-31
Strategic Corporate Developments.....III-31
1$75
   Select Player.....III-321$75
   B. Market Analytics.....III-33
Table 36: French Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-33
1$200
   Table 37: French Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-341$200
   A. Market Analysis.....III-35
Current and Future Analysis.....III-35
A Peek into German Mobile Market Dynamics.....III-35
Table 38: German Smartphone Market (2013): Percentage Breakdown of User Base by Smartphone Operating System (includes corresponding Graph/Chart).....III-35

Table 39: Internet Usage in Germany (2013): Percentage Breakdown of Browser-Based Web-Page Views by Type of Device (includes corresponding Graph/Chart).....III-35
1$200
   Smartphones to Drive Mobile Internet Use and Ad Spending.....III-36
B. Market Analytics.....III-36
Table 40: German Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-36
1$200
   Table 41: German Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-371$200
   A. Market Analysis.....III-38
Current and Future Analysis.....III-38
Select Player.....III-38
1$75
   B. Market Analytics.....III-39
Table 42: Italian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-39
1$200
   Table 43: Italian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-401$200
   A. Market Analysis.....III-41
Current and Future Analysis.....III-41
Select Player.....III-41
1$75
   B. Market Analytics.....III-42
Table 44: UK Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-42
1$200
   Table 45: UK Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-431$200
   Market Analysis.....III-44
Table 46: Spanish Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-44
1$200
   Table 47: Spanish Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-451$200
   Market Analysis.....III-46
Table 48: Russian Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-46
1$200
   Table 49: Russian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-471$200
   A. Market Analysis.....III-48
Current and Future Analysis.....III-48
Product Launch.....III-48
Strategic Corporate Developments.....III-48
1$75
   Select Players.....III-491$75
   B. Market Analytics.....III-50
Table 50: Rest of European Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-50
1$200
   Table 51: Rest of European Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-511$200
   A. Market Analysis.....III-52
Current and Future Analysis.....III-52
Overview.....III-52
Rising Penetration of Mobile Devices.....III-52
Rising Use of Smartphones.....III-52
1$75
   Market Snapshots.....III-53
Table 52: Asia-Pacific Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart).....III-53
Robust Rise in Mobile Internet User Base.....III-53
1$200
   Table 53: Average Number of Page Impressions Per User Per Day on the Internet for Select Asian Countries (includes corresponding Graph/Chart).....III-54
Product Launch.....III-54
Strategic Corporate Developments.....III-54
1$200
   Select Player.....III-551$75
   B. Market Analytics.....III-56
Table 54: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Yellow Pages Market by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-56
1$200
   Table 55: Asia-Pacific Historic Review for Mobile Yellow Pages Market by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-571$200
   Table 56: Asia-Pacific 12-Year Perspective for Mobile Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart).....III-581$200
   Market Analysis.....III-59
Table 57: Australian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-59
1$200
   Table 58: Australian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-601$200
   Market Analysis.....III-61
Table 59: Chinese Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-61
1$200
   Table 60: Chinese Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-621$200
   A. Market Analysis.....III-63
Current and Future Analysis.....III-63
Overview.....III-63
SMEs Present Huge Opportunities for Yellow Pages.....III-63
Status of Location-based Services.....III-63
1$75
   Mobile Yellow Pages: Benefiting from Rising Mobile Phone Penetration.....III-64
Key Statistical Findings.....III-64
Table 61: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart).....III-64
1$200
   Table 62: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Brand (includes corresponding Graph/Chart).....III-65

Table 63: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Mobile OS (includes corresponding Graph/Chart).....III-65
Strategic Corporate Development.....III-65
1$200
   B. Market Analytics.....III-66
Table 64: Indian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-66
1$200
   Table 65: Indian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-671$200
   Market Analysis.....III-68
Table 66: South Korean Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-68
1$200
   Table 67: South Korean Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-691$200
   Market Analysis.....III-70
Table 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-70
1$200
   Table 69: Rest of Asia-Pacific Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-711$200
   A. Market Analysis.....III-72
Current and Future Analysis.....III-72
Product Launch.....III-72
1$75
   B. Market Analytics.....III-73
Table 70: Latin American Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-73
1$200
   Table 71: Latin American Historic Review for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-741$200
   A. Market Analysis.....III-75
Current and Future Analysis.....III-75
Product Launches.....III-75
1$75
   Strategic Corporate Development.....III-76
Select Player.....III-76
1$75
   B. Market Analytics.....III-77
Table 72: Rest of World Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart).....III-77
1$200
   Table 73: Rest of World Historic Review for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart).....III-781$200
    
 
 


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