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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

3683

Interactions with Platform & by Email *

INTERACTIONS

663

Unique # Participated *

PARTICIPANTS

110

Responses Validated *

VALIDATIONS

32

* Platform engagements are dynamic. Stats are published quarterly.


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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   A Curtain Raiser.....II-11$100
   Market Share Statistics.....II-2
Table 1: Global Mobile Communication Market (2004-2006): Percentage Breakdown of Mobile Data Revenues ByCategory - Messaging, Premium Messaging, Downloads, Browsing, Internet, Java, Music, Video Streaming and Mobile Payments (includes corresponding Graph/Chart).....II-2
1$300
   Table 2: Worldwide Mobile Industry (2002): Number of Mobile Subscribers in Select Regions-North America, Europe, Latin America, Asia-Pacific and Middle East (In Million) (includes corresponding Graph/Chart).....II-3
Number Speak .....II-3
The Cell Phone: A Multifaceted Communication Gizmo.....II-3
1$300
   The New Dawn of Mobile Messaging.....II-4
“Reality at Close Quarters”.....II-4
1$100
   Evolution Fast Forwarded .....II-51$100
   The Truth About Migration to MMS.....II-6
A Straight Talk About the Technology’s Future.....II-6
1$100
   High-Flying Industry Predictions Grounded .....II-71$100
   Maximization of Revenues From MMS: “Talking Profits”.....II-81$100
   Why SMS in North America Failed to Take Off?.....II-91$100
   Synopsized Review of Interoperability Fiasco in North America.....II-10 1$100
   Table 3: Cellular Penetration Rates in North America & Europe for the Years 2002, 2004 & 2006(E): A Comparison (includes corresponding Graph/Chart).....II-11
Halleluiah: SMS Enlightenment Dawns On the US.....II-11
Future of Mobile Messaging – “Shape of Things to Come”.....II-11
SMS: The Battle Scarred Warhorse.....II-11
1$300
   Premium SMS: The New Money Spinner.....II-12
Can Traditional SMS Face the MMS Gun & Not Fall?.....II-12
1$100
   MMS Market Potential Extraordinaire!.....II-13
A Peek Into What the Future Holds: Tales from the Future.....II-13
1$100
   Will It Rain Dollars for MMS?.....II-14
Table 4: Global MMS Market (2003): Percentage Breakdown of Leading Players-Ericsson, Nokia, Openwave, LogicaCMG, Comverse and Others (includes corresponding Graph/Chart).....II-14
1$300
   MMS: Miles to Go Before Reaching the Mass Market.....II-15
Table 5: Worldwide Penetration Rate of MMS-Enabled Handsets for the Years 2004 Through 2007 (includes corresponding Graph/Chart).....II-15
MIM: Taking It To the Top.....II-15
1$300
   Table 6: Worldwide Mobile Messaging Market (2003-2007): Penetration Rate of Instant Messaging Enabled Mobile Handsets (includes corresponding Graph/Chart).....II-16
MIM: Firing Up Young Blood.....II-16
Table 7: Young Subscribers Turbo Charge Instant Messaging - A Peek into Substantiating Numerics Taking the US Market as a Demonstrative Example (includes corresponding Graph/Chart).....II-16
1$300
   Clever Players Expand Their Footprint in the Industry.....II-17
Photo & Picture Messaging: The Style Catches On .....II-17
SMS Gets Under the Skin.....II-17
1$100
   Shine On Brightly .....II-18
MMS: The Next Battlefield.....II-18
1$100
   Swearing by the Digital Entertainment Norms, MMS Casts a Long Shadow in ME.....II-19
Value Added Messaging: The In Thing.....II-19
1$100
   Table 8: Global Mobile Messaging Market (2005-2008): Annual Revenues from Value-Added Mobile Messaging Services (In US$ Billion) (includes corresponding Graph/Chart).....II-20
Mobile Commerce: The New Service In the Offing.....II-20
LBS: A Truly Out-Of-The-Box Service.....II-20
1$300
   How Does It Work?.....II-21
Fixed Line to Mobile SMS: A Smart Marketing Strategy.....II-21
Videomail- An Integral Full-Service of 3G Environment .....II-21
1$100
   WIM: Playing At Center Court.....II-22
Table 9: Worldwide Mobile Messaging Services Market (2005-2009): Number of Wireless Instant Messages Sent Breakdown by Segment- Public IM and Enterprise IM (In Billion) (includes corresponding Graph/Chart).....II-22
Creaking Infrastructure Cripples SMS Adoption in North America.....II-22
1$300
   Table 10: North American Mobile Messaging Market (2003-2007): Number of SMS Subscribers In Millions (includes corresponding Graph/Chart).....II-23
Integrated Messaging Experience: An Antidote to Cheer Up Messaging Experience.....II-23
1$300
   Migration to 3G Networks, Slow But Steady .....II-24
Spam: A Major Threat to Mobile Messaging.....II-24
1$100
   Table 11: Worldwide Mobile Messaging Market (2003-2007): Percentage Breakdown of Messages Received by Category-Legitimate Email, Spam, Other Policy Violations and Viruses (includes corresponding Graph/Chart).....II-25
Mobile Marketing: Media World Clamber on to the Mobile Bandwagon.....II-25
1$300
   SMS Based Advertising: Players Tread with Utmost Care.....II-26
Table 12: Global Percentage Breakdown of Most Widely Used Wireless Advertising Communication Channels-Combination, SMS, WAP, Voice Activation, Multimedia Audio, Multimedia Video, I-mode and Others for the Year 2005 (includes corresponding Graph/Chart).....II-26
1$300
   SMS-To-TV: Gain in Popularity.....II-27
A Peek Into Complex Regional Dynamics.....II-27
Spotting the Winners in the MMS Space.....II-27
Asia Stands Up to the Pressure.....II-27
1$100
   Japan: Designed For Smooth MMS Transition.....II-28
1$100
   GSM Association.....II-29
Open Mobile Alliance.....II-29
3rd Generation Partnership Project (3GPP).....II-29
1$100
   CDMA Development Group.....II-30
European Telecommunications Standards Institute (ETSI).....II-30
1$100
   Evolution of Mobile Messaging Services.....II-31
Short Messaging Services.....II-31
Genesis of SMS .....II-31
Table 13: Fall of the Paging Messaging Market in the US (2000-2004): Annual Revenue Breakdown by Paging Technology -One-Way Messaging and Two-Way Messaging (In US$ Million) (includes corresponding Graph/Chart).....II-31
How SMS Made It to the Mass Market?.....II-31
1$300
   A Cross Sectional Analysis of SMS Uptake in Geographic Markets.....II-32
Table 14: North American Mobile Messaging Market (2003-2008): Number of SMS Subscribers In Millions (includes corresponding Graph/Chart).....II-32

Table 15: European Mobile Messaging Market (2003-2006): Number of SMS Subscribers In Millions (includes corresponding Graph/Chart).....II-32
1$300
   Table 16: Asia-Pacific Mobile Messaging Market (2003-2006): Number of SMS Subscribers In Millions (includes corresponding Graph/Chart).....II-33

Table 17: Japanese Mobile Messaging Market (2003-2006): Number of SMS Subscribers In Millions (includes corresponding Graph/Chart).....II-33
Compelling Advantages of SMS.....II-33
SMS Today: An Up-To-Date Perspective.....II-33
1$300
   A Peek into Demographic Consumer Clusters.....II-34
Multi-Media Messaging Services.....II-34
MMS: A Primer.....II-34
Table 18: Worldwide MMS Market (2003-2006): Number of MMS-enabled Mobile Phone Shipments (In Millions) (includes corresponding Graph/Chart).....II-34
1$300
   Taut Competition in the SMS Sphere Brings MMS Into the Limelight.....II-35
Major Challenges.....II-35
What Are Players Doing About It?.....II-35
1$100
   MMS Penetration in North America & Europe.....II-36
Table 19: North American Mobile Messaging Market (2003-2008): Number of MMS Subscribers In Millions (includes corresponding Graph/Chart).....II-36

Table 20: European Mobile Messaging Market (2003-2006): Number of MMS Subscribers In Millions (includes corresponding Graph/Chart).....II-36
Evolution of Mobile Network Technologies.....II-36
First Generation Networks (1G).....II-36
1$300
   Second Generation Networks (2G).....II-37
2.5 Generation Technology (2.5G).....II-37
Third Generation Networks (3G).....II-37
1$100
   Value Chain in 3G.....II-38
Stimulants for the Development of 3G.....II-38
1$100
   Mobile Networks That Support 3G Services.....II-39
Universal Mobile Telecommunications Systems (UMTS).....II-39
Enhanced Data for GSM Evolution (EDGE).....II-39
Growth Inhibitors.....II-39
Fourth Generation Networks (4G).....II-39
1$100
   Market Data/Statistics.....II-40
Table 21: Worldwide Mobile Communication Technology (2004): Percentage Breakdown of Subscribers on Network Technologies-GSM, CDMA 1X, TDMA, CDMA, PDC, iDEN, 3GSM, CDMA 1X EV-DO and Analog (includes corresponding Graph/Chart).....II-40

Table 22: Worldwide Mobile Industry (2005): Number of Mobile Phone Connections Ranked by Bear Technology- GSM, CDMA2000 1Xm, TDMA, CDMAOne, PDC, WCDMA, iDEN, CDMA2000 1xEV-DO, and Analog (In Million) (includes corresponding Graph/Chart).....II-40
1$300
   Table 23: Worldwide Mobile Communication Technology (2002-2007): Percentage Breakdown of Investments in Network Infrastructure (includes corresponding Graph/Chart).....II-41
Worldwide Commercial Deployment of 3G Networks: Breakdown by Leading Mobile Carriers
  in Select Country\Region.....II-41
1$300
   Worldwide Pre-Commercial* Deployment of 3G Networks: Breakdown by Leading Mobile
  Carriers in Select Country\Region.....II-42
Worldwide Networks Planned/In Deployment* of 3G Networks: Breakdown by Leading Mobile
  Carriers in Select Country\Region.....II-42
Worldwide 3G Networks In Trial*: Breakdown by Leading Mobile Carriers in Select
  Country\Region.....II-42
1$100
   Early SMS Technology Platform, Its Pitfalls, & Proposed Antidotes.....II-43
Corking Functionality Loopholes.....II-43
Hybrid Architectures: A Temporary Panacea for the Problem.....II-43
1$100
   SIP: An Efficient Architecture for SMS & MMS Transmission.....II-44
Table 24: Western European SIP-Related Revenues in Euro Millions for the Years 2004 through 2007 (includes corresponding Graph/Chart).....II-44
Gauging the Real World Impact of interoperability: A Case Study.....II-44
Interoperability: Why Is It Important?.....II-44
1$300
   Why Interoperability Issue in North America Burns Bright?.....II-451$100
   Scenario in North America: “Then & Now”.....II-46
MMS-Interoperability.....II-46
2$200
   Mobile Messaging: A Technical Exposition.....II-48
Types of Mobile Messaging.....II-48
Paging Systems.....II-48
One-Way Paging Systems.....II-48
1$100
   A Functional Preview.....II-49
Two-Way Paging Systems.....II-49
Short Messaging Services.....II-49
A Functional Preview.....II-49
1$100
   Classification of SMS Based on Functionality.....II-50
Basic-Short Messaging Services.....II-50
Advanced Short Messaging Services.....II-50
Enhanced Short Messaging Services.....II-50
1$100
   Smart Messaging.....II-51
Limitations of SMS.....II-51
Multimedia Messaging Services.....II-51
Classification of MMS.....II-51
1$100
   SMS Juxtaposed With MMS.....II-52
Mobile Email.....II-52
How to Operate?.....II-52
Mobile Instant Messaging.....II-52
1$100
   Push-To-Talk (PTT).....II-53
Unified Messaging Services.....II-53
1$100
   AOL Unveils New SMS Transmission and Receipt Services .....II-54
France Telecom Receives Approval to Deploy New Mobile Instant Messaging Service
  .....II-54
SFR and RIM to Introduce New BlackBerry Solutions .....II-54
Clearhub Introduces Internet ClearPortal For Service Providers .....II-54
BT Plans to Roll Out SMS-to-Voice Service .....II-54
1$100
   GloBul Selects MMS Solutions of Nokia to Launch MMS in Bulgaria .....II-55
AirAsia Launches a New Flight Booking System .....II-55
phones 4u Introduces FaceWave Mobile Messaging .....II-55
magic4 Introduces Mobile Messaging Suite ......II-55
Foxtons and Assertahome Jointly Introduces New Services .....II-55
Netsize Joins Hands with Jabber to Launch Instant Messaging Services Platform
  .....II-55
1$100
   Openwave Introduces Software To Facilitate Multimedia Messaging .....II-56
IBM Launches New Wireless Instant Messaging Solution.....II-56
1$100
   Verizon Acquires MCI, Inc .....II-57
Colombia Móvil Collaborates With Mobile 365 .....II-57
WEL Corp. Selects Intelligent Messaging Network of VeriSign .....II-57
Sprint and NEXTEL Merger to Form Sprint Nextel Corp .....II-57
Mobile 365 and MSN India Signs Strategic Alliance with Mobile Operators in India
  .....II-57
Mobile 365 Inks a Strategic Mobile Alliance with Six Mobile Operators in Asia
  .....II-57
1$100
   PORTA Collaborates with Mobile 365 .....II-58
BSNL Enters into Wireless Network Expansion Agreement with Nokia .....II-58
Telefonica SA Acquires O2 .....II-58
Cingular Acquires AT&T Wireless .....II-58
Arch Wireless, Inc. and Metrocall Holdings, Inc. Merge to form USA Mobility, Inc
  .....II-58
1$100
   MessageVine and InphoMatch Partners To Provide Mobile Instant Messaging Services
  .....II-59
iTouch Acquires Jippii Mobile Entertainment from Saunalahti .....II-59
Mobile 365 Receives License to Operate in China .....II-59
Telecom Serbia Selects MMS Center & Mobile Data Gateway of Comverse .....II-59
Verizon Wireless Acquires PCS Spectrum Licenses of NextWave .....II-59
Unisys Joins Hands with Nokia to Market MMS Solutions .....II-59
1$100
   Ericsson, Inc. Merges with Mobeon .....II-60
OZ Collaborates with Nokia To Provide Mobile Instant Messaging .....II-60
LogicaCMG Signs Partnership Agreement with Dejima .....II-60
Hull Truck Theatre Selects Interactive Messaging Platform of mkodo .....II-60
UK Mobile Operators Collaborates With Each Other .....II-60
Orange Inks Interconnect Agreement with T-Mobile .....II-60
1$100
   Orange Incorporates Amacis Visibility Platform.....II-61
MobileSys & mBlox Merge to Establish Global Mobile Messaging Powerhouse .....II-61
Tecnomen Oyj Bags Contract From Mobile Telecommunication Company .....II-61
Unisys Bags Contract From PTK Centertel of Poland .....II-61
Novell Signs Marketing Agreement with PalmSource .....II-61
Infowave Software Collaborates with Microsoft Corp .....II-61
1$100
   Tencent Initiates Marketing Campaign to Promote IM & Wireless QQ .....II-62
FarEasTone Acquires KG Telecom .....II-62
Comverse Acquires Odigo Inc .....II-62
Nokia Signs a Supply Agreement with Radiolinja Origo .....II-62
1$100
   Network Operators/Service Providers.....II-63
China Mobile Communications Corp. (China).....II-63
Cingular Wireless LLC (USA).....II-63
FarEasTone Telecommunications Co. Ltd. (Taiwan).....II-63
HSL (UK).....II-63
Hutchison 3G UK Ltd. (Europe).....II-63
1$100
   KDDI Corp. (Japan).....II-64
Meteor Mobile Communications (Ireland).....II-64
Mobile 365 (USA).....II-64
NTT DoCoMo (Japan).....II-64
1$100
   O2 PLC (UK).....II-65
Orange S.A. (France).....II-65
Radiolinja (Finland).....II-65
SK Telecom (Korea).....II-65
1$100
   Sprint Nextel Corp. (USA).....II-66
Swisscom Group (Switzerland).....II-66
Telefonica Group (Spain).....II-66
1$100
   Telefónica Móviles.....II-67
Telenor Group (Norway).....II-67
T-Mobile (USA).....II-67
Turkcell (Turkey).....II-67
1$100
   Vodafone Group PLC (UK).....II-68
J-Phone Co., Ltd. (Japan).....II-68
Verizon Wireless (USA).....II-68
Application Developers/ Content Service Providers.....II-68
Air2Web, Inc. (USA).....II-68
Colibria AS (Norway).....II-68
1$100
   Comverse, Inc. (USA).....II-69
Ecrio, Inc. (USA).....II-69
Followap Ltd. (USA).....II-69
InfoSpace, Inc. (North America).....II-69
1$100
   MATERNA Information & Communications (Germany).....II-70
Research In Motion\BlackBerry (USA).....II-70
MessageVine (USA).....II-70
Openwave Systems, Inc. (USA).....II-70
1$100
   OZ Communications, Inc. (Canada).....II-71
Mobile Device Vendors.....II-71
Ericsson, Inc. (Sweden).....II-71
Motorola, Inc. (USA).....II-71
Nokia Corp. (USA).....II-71
1$100
   Palm, Inc. (USA).....II-72
1$100
   Table 25: World Recent Past, Current & Future Analysis for Mobile Messaging Services by Geographic Region/Country – US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-73

Table 26: World 10-Year Perspective for Mobile Messaging Services by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East Markets for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....II-73
1$300
   Table 27: World Recent Past, Current & Future Analysis for Short Messaging Services by Geographic Region/Country – US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-74

Table 28: World 10-Year Perspective for Short Messaging Services by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....II-74
1$300
   Table 29: World Recent Past, Current & Future Analysis for Basic-SMS by Geographic Region/Country – US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-75

Table 30: World 10-Year Perspective for Basic-SMS by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....II-75
1$300
   Table 31: World Recent Past, Current & Future Analysis for Advanced-SMS by Geographic Region/Country – US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-76

Table 32: World 10-Year Perspective for Advanced-SMS by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....II-76
1$300
   Table 33: World Recent Past, Current & Future Analysis for Multimedia Messaging Services by Geographic Region/Country – US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....II-77

Table 34: World 8-Year Perspective for Multimedia Messaging Services by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East for Years 2002, 2005 and 2010 (includes corresponding Graph/Chart).....II-77
1$300
   Table 35: World Recent Past, Current & Future Analysis for Mobile Email by Geographic Region/Country – US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....II-78

Table 36: World 8-Year Perspective for Mobile Email by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East for Years 2002, 2005 and 2010 (includes corresponding Graph/Chart).....II-78
1$300
   Table 37: World Recent Past, Current & Future Analysis for Others (Includes Mobile Instant Messaging & Push-to-Talk) by Geographic Region/Country – US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2002 through 2010 (includes corresponding Graph/Chart).....II-79

Table 38: World 8-Year Perspective for Others (Includes Mobile Instant Messaging & Push-to-Talk) by Geographic Region/Country – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Middle East for Years 2002, 2005 and 2010 (includes corresponding Graph/Chart).....II-79
1$300
   A. Market Analysis.....III-1
Outlook.....III-1
Mobile Messaging-A Primer.....III-1
1$75
   Table 39: US Mobile Communication Market (2004): Acceptance Rate of Mobile Network Standards such as CDMA, TDMA/ D-AMPS and GSM 1900 (includes corresponding Graph/Chart).....III-2
Steep Mobile Penetration Rate Signals High Degree of Acceptance........III-2
Table 40: North American Mobile Penetration Rate for the Years 2002 Through 2006 (includes corresponding Graph/Chart).....III-2
Text Messaging in Seventh Heaven .....III-2
1$150
   Who is Texting More in the US?.....III-3
Table 41: US Mobile Messaging Market (2004): Percentage Breakdown of Short Messages Sent -Ranked by Age Group-Generation Y (ages 18-27), Generation X (ages 28-39), Baby Boomers (age 40-49) (Older Baby Boomers (ages 50-58), and Over age 60 (includes corresponding Graph/Chart).....III-3
1$150
   Table 42: US Mobile Messaging Market: Percentage Breakdown of Short Messages Sent-Ranked by Age Group-18-27 Years, 28-39 Years and Above 40 (includes corresponding Graph/Chart).....III-4
Mobile Content-Growth Potential of the Auxiliary Market.....III-4
What is it?.....III-4
How to Capitalize?.....III-4
Businesses Benefits from Messaging Functionalities .....III-4
1$150
   Americans Quick to Latch onto Mobile Instant Messaging .....III-5
IM: Firing Up Young Blood.....III-5
1$75
   Table 43: Young Subscribers Turbo Charge Instant Messaging - A Peek into Substantiating Numerics Taking the US Market as a Demonstrative Example (includes corresponding Graph/Chart).....III-6
Photo Messaging Gaining Grounds .....III-6
Service Launches.....III-6
1$150
   Strategic Corporate Developments.....III-72$150
   Focus on Select Players.....III-95$375
   B. Market Analytics.....III-14
Table 44: US Recent Past, Current & Future Analysis for Mobile Messaging Services by Type– Short Messaging Services (Basic-SMS & Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-14
1$150
   Table 45: US 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-15
1$150
   A. Market Analysis.....III-16
Outlook.....III-16
Market Overview.....III-16
Leading Player.....III-16
1$75
   B. Market Analytics.....III-17
Table 46: Canadian Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-17

Table 47: Canadian 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-17
1$150
   A. Market Analysis.....III-18
Outlook.....III-18
Japan-The Trend Setter.....III-18
Table 48: Japanese Mobile penetration Rate for the Years 2002 through 2007 (includes corresponding Graph/Chart).....III-18
1$150
   Key Players.....III-191$75
   B. Market Analytics.....III-20
Table 49: Japanese Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-20

Table 50: Japanese 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-20
1$150
   A. Market Analysis.....III-21
Outlook.....III-21
Regional Review.....III-21
Europe-Leading The Front.....III-21
1$75
   SMS Revenues Set to Level Off Gradually .....III-22
Vital Statistics.....III-22
Table 51: European Mobile Messaging Market (2003): Leading European Countries Ranked by Mobile Penetration Rate -Italy, Spain, United Kingdom, Rest of Europe, Germany, France and Russia (includes corresponding Graph/Chart).....III-22
1$150
   Table 52: European Mobile Messaging Market (2004-2006): Percentage Breakdown of SMS Messages Sent -Ranked by Application (P2P and A2P) .....III-23

Table 53: European Mobile Messaging Market (2004-2006): Percentage Breakdown of MMS Messages Sent -Ranked by Application (P2P and A2P) .....III-23
Value-Added Services & Content Provide Opportunities for Mobile Content Providers
  .....III-23
GPRS Springboard for 3G Networks .....III-23
1$150
   Table 54: European Mobile Industry (2002-2005): Number of Mobile Data Service Subscribers Ranked by Type of Technology- SMS Only, GSM/WAP service, GPRS service and UMTS service (In Millions).....III-24
Where Did Fixed-Line SMS Win-East or West?.....III-24
Service Launch.....III-24
1$150
   Strategic Corporate Development.....III-25
B. Market Analytics.....III-25
Table 55: European Recent Past, Current & Future Analysis for Mobile Messaging Services by Geographic Region/Country– France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-25
1$150
   Table 56: European 10-Year Perspective for Mobile Messaging Services by Geographic Region/Country – Percentage Breakdown of Revenues for France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-261$150
   Table 57: European Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS & Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-27

Table 58: European 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-27
1$150
   A. Market Analysis.....III-28
Outlook.....III-28
Service Launches.....III-28
1$75
   Strategic Corporate Development.....III-29
Key Player.....III-29
1$75
   B. Market Analytics.....III-30
Table 59: French Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-30

Table 60: French 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-30
1$150
   A. Market Analysis.....III-31
Outlook.....III-31
Leading Player.....III-31
1$75
   B. Market Analytics.....III-32
Table 61: German Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS & Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-32

Table 62: German 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-32
1$150
   A. Market Analysis.....III-33
Outlook.....III-33
Service Launches.....III-33
1$75
   Strategic Corporate Developments.....III-341$75
   Key Players.....III-352$150
   B. Market Analytics.....III-37
Table 63: UK Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-37

Table 64: UK 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-37
1$150
   A. Market Analysis.....III-38
Outlook.....III-38
B. Market Analytics.....III-38
Table 65: Italian Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS & Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-38
1$150
   Table 66: Italian 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-39
1$150
   A. Market Analysis.....III-40
Outlook.....III-40
Leading Player.....III-40
1$75
   B. Market Analytics.....III-41
Table 67: Spanish Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-41

Table 68: Spanish 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-41
1$150
   A. Market Analysis.....III-42
Outlook.....III-42
1$75
   B. Market Analytics.....III-43
Table 69: Russian Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-43

Table 70: Russian 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-43
1$150
   A. Market Analysis.....III-44
Outlook.....III-44
Strategic Corporate Developments.....III-44
1$75
   Key Players.....III-45
Network Operators/Service Providers.....III-45
1$75
   Application Developer/ Content Service Provider.....III-46
Mobile Device Vendor.....III-46
1$75
   B. Market Analytics.....III-47
Table 71: Rest of Europe Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010.....III-47

Table 72: Rest of Europe 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010.....III-47
1$150
   A. Market Analysis.....III-48
Outlook.....III-48
Overview of Mobile Data Applications .....III-48
1$75
   Table 73: Mobile Telecommunication Market in Asia-Pacific (2001-2002): Percentage Breakdown of Mobile Data Application Revenues By Product Type- Mobile Messaging, Information and Entertainment, Mobile Banking and Financial Services and *Others (includes corresponding Graph/Chart).....III-49

Table 74: MMS Market in Asia-Pacific (2002-2008): Leading Regions- Malaysia, Hong Kong, Australia, Taiwan, Singapore, India, Philippines, PRC, South Korea, and Thailand Ranked by CAGR of Mobile Data Users (includes corresponding Graph/Chart).....III-49
ARPUs To Decline in Mature Mobile Messaging Market.....III-49
1$150
   Table 75: Mobile Messaging Market in Asia Pacific: Percentage of Average Revenue Per User in Select Regions - China, Hong Kong, Taiwan, Australia, South Korea and Singapore (includes corresponding Graph/Chart).....III-50
Asia-Pacific Rules Worldwide Multimedia Messaging Market........III-50
1$150
   Table 76: MMS Market in Asia-Pacific (2002-2008): Percentage Breakdown of Growth in MMS Users in Select Countries- India, Hong Kong, South Korea, Australia, Taiwan, Philippines, Singapore, and PRC (includes corresponding Graph/Chart).....III-51

Table 77: Mobile Messaging Market in Asia-Pacific (2004-2007): Percentage Breakdown of MMS Messages Sent -By Application (P2P and C2P).....III-51
China Dominates the Asia-Pacific MMS Market.....III-51
1$150
   Table 78: Mobile Messaging Market in Asia-Pacific: Percentage Breakdown of MMS Revenues by Region-China, South Korea, Taiwan, Australia, Hong Kong and Singapore (includes corresponding Graph/Chart).....III-52
Chinese Mobile Operators takes Strides to Uplift SMS Market .....III-52
Indian Market.....III-52
1$150
   Table 79: Mobile Communication Industry in Asia-Pacific (2002-2008): Leading Countries Ranked by CAGR of Mobile Subscribers (includes corresponding Graph/Chart).....III-53
Service Launches.....III-53
1$150
   Strategic Corporate Developments.....III-54
Key Players.....III-54
2$150
   B. Market Analytics.....III-56
Table 80: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-56

Table 81: Asia-Pacific 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-56
1$150
   A. Market Analysis.....III-57
Outlook.....III-57
Mobile Messaging Market in Recent Past, Current & Future .....III-57
1$75
   Table 82: Mobile Messaging Market in Latin America (2003-2007): Percentage Breakdown of Mobile Subscribers Ranked By Technology-CDMA, GSM, TDMA and Analogue (includes corresponding Graph/Chart).....III-581$150
   Strategic Corporate Developments.....III-59
Leading Player.....III-59
1$75
   B. Market Analytics.....III-60
Table 83: Latin American Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-60

Table 84: Latin American 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-60
1$150
   A. Market Analysis.....III-61
Outlook.....III-61
1$75
   B. Market Analytics.....III-62
Table 85: Middle East Recent Past, Current & Future Analysis for Mobile Messaging Services by Type – Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-62

Table 86: Middle East 10-Year Perspective for Mobile Messaging Services by Type – Percentage Breakdown of Revenues for Short Messaging Services (Basic-SMS and Advanced-SMS), Multimedia Messaging Services, Mobile Email, and Others (Includes Mobile Instant Messaging & Push-To-Talk) for Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....III-62
1$150
    
 
 


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