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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   Wireless Gaming Industry: A Prelude.....II-1 1$100
   Table 1: Global Gaming Market (2009 & 2014): Percentage Share Breakdown of Revenue by Platform (includes corresponding Graph/Chart).....II-2

Table 2: Global Mobile Games Market (2014): Percentage Share of Breakdown of Revenues by Genre (includes corresponding Graph/Chart).....II-2
1$350
   Table 3: Mobile Gaming Penetration (As a % of Total Gamers) in Select Leading Countries in 2014 (includes corresponding Graph/Chart).....II-3
Outlook.....II-3
Robust Growth in Mobile Users Drives the Gaming Market.....II-3
1$350
   Developing Markets to Lend Traction.....II-4 1$100
   Table 4: Global Smartphones Market - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America for Years 2009, 2013 & 2018 (includes corresponding Graph/Chart).....II-51$350
   Changing Consumer Profile of Mobile Gamers.....II-6
Table 5: Global Wireless Gaming Market (2014): Percentage Breakdown of Mobile Gamers by Age Brackets- Under 18, 18-49, and Above 50 (includes corresponding Graph/Chart).....II-6
1$350
   Table 6: Percentage Breakdown of Time Spent by Users on Wireless Games by Location (includes corresponding Graph/Chart).....II-7

Table 7: Global Wireless Games Market (2014E): Percentage Breakdown of Mobile Gamers by Gender (includes corresponding Graph/Chart).....II-7
Importance of Mobile Application Development.....II-7
1$350
   Table 8: Average Time Spent (in Minutes) on Mobile Apps on Smartphones & Tablets Worldwide Per User per Day: Breakdown by Category (includes corresponding Graph/Chart).....II-8
Digital Distribution: A Game Changer for Mobile Games Industry.....II-8
1$350
   Smartphones – Shot in the Arm for Wireless Gaming Services.....II-91$100
   Proliferatino of Android Mobile OS Creates Huge Opportunities for Android
  Games.....II-10
Table 9: Global Smartphone & Tablet Market (2014): Percentage Share Breakdown of Installed Base by Mobile OS (includes corresponding Graph/Chart).....II-10
1$350
   Phablets - A Revolution Already in Place.....II-11
Table 10: Global Handheld Devices Market (2013 & 2015E): Percentage Share Breakdown of Sales by Screen Size (includes corresponding Graph/Chart).....II-11
1$350
   Transition from 3G to 4G/5G: A Game Changer.....II-121$100
   Growing Popularity of Tablet Phones Benefits Mobile Gaming Market.....II-13
Table 11: Global Mobile Apps Market: Percentage Share Breakdown of App Revenues by Device Type - Tablet and Non-Tablet for the Years 2012 and 2016 (includes corresponding Graph/Chart).....II-13
1$350
   Table 12: Global Tablet Phone Market (2016P): Percentage Share Breakdown of Estimated Installed Base by Operating System (includes corresponding Graph/Chart).....II-14
Entertainment Apps Lead Smartphone Content.....II-14
Table 13: Global Mobile Internet Market (2014): Percentage Share Breakdown of Revenues by Service Category (includes corresponding Graph/Chart).....II-14
App Store and Google Play: Key Distribution Platforms Driving Growth.....II-14
1$350
   App Store Vs. Google Play: A Comparative Analysis.....II-15 1$100
   Table 14: Google Play Vs. App Store: Percentage Share of Downloads & Spending on Gaming Apps (includes corresponding Graph/Chart).....II-16

Table 15: Availability of Best Selling Games Apps on App Store and Google Play (As a % of Total Apps) (includes corresponding Graph/Chart).....II-16
1$350
   Table 16: Percentage Share Breakdown of Apps by Category on Google Play (includes corresponding Graph/Chart).....II-17

Table 17: Percentage Share Breakdown of Apps by Category on App Store (includes corresponding Graph/Chart).....II-17
Top 5 Mobile Games on App Store in 2014.....II-17
1$350
   Top 5 Mobile Games on Google Play in 2014.....II-18
Independent Game Developers See Light through Digital Distribution.....II-18
1$100
   Cross Platform Games Grow in Popularity.....II-19
Mobile Social Networking Adds Fillip to the Market.....II-19
1$100
   Convergence – The Hot Trend.....II-201$100
   Mobile Cloud-Gaming – The New Paradigm.....II-21
Key Benefits of Cloud Technology to Boost Internet Gaming Platforms.....II-21
Economic Benefits.....II-21
1$100
   Extreme Scalability.....II-22
Ubiquity.....II-22
1$100
   Data Management Concerns Outsourced.....II-23
Cloud Insurance Shields from Losses.....II-23
Remote Access: The Real Flavor of Cloud Gaming.....II-23
Mobile Multiplayer Gaming – Capturing Interest.....II-23
1$100
   Mobile 3D Games – Striking the Goldmine.....II-24
Mobile Messaging Services Continue to Exist.....II-24
1$100
   Mobile Web Browsers – Gateway to "On-the-Go” Entertainment.....II-251$100
   Downloadable Wireless Gaming – A Review.....II-26
High Proportion of Free Games Hurt Revenue.....II-26
1$100
   Low Entry Barrier Invites Scores of New Companies.....II-27
Non-Gaming Enterprises Join the Fray.....II-27
Profile of Value Chain.....II-27
1$100
   Mobile Gaming Ecosystem.....II-28
Innovative Pricing Models – The In-Thing.....II-28
1$100
   Mobile Gaming Value Chain.....II-291$100
   Consolidation of Mobile Game Publishers.....II-30
Table 18: Leading Players in the Global Mobile Games Market (2014E): Percentage Share Breakdown of Revenue for EA Mobile, Gameloft, Glu Mobile, and Others (includes corresponding Graph/Chart).....II-30
1$350
   Mobile Games.....II-31
Development of Mobile Games.....II-31
Mobile Game Development Vs Conventional Game Development.....II-31
Classification of Mobile Games.....II-31
Single-User Games.....II-31
1$100
   Multi-User Games.....II-32
Online Games.....II-32
Mobile Gaming – Genre Classification.....II-32
Action/Combat.....II-32
Adventure.....II-32
Arcade/Parlor.....II-32
Casino/Gambling.....II-32
Puzzles.....II-32
Sports.....II-32
Trivia.....II-32
1$100
   Standardization.....II-33
Types of Mobile Game Technology Standards.....II-33
Mobile Game Segmentation.....II-33
1$100
   Glu Mobile Unveils Contract Killer: Sniper on the Google Play and App Store.....II-34
GAMEVIL Rolls Out the Mark of the Dragon on Android and iOS.....II-34
Glu Mobile Rolls Out New Diner Dash Game.....II-34
GAMEVIL Unveils Legend of Master Online.....II-34
GAMEVIL Announces New Upcoming Global Game Titles.....II-34
GigaMedia Unveils Three Kingdoms Partner Mobile Strategy Card Game.....II-34
GAMEVIL Releases Jackpot Madness Slots on Google Play.....II-34
1$100
   GAMEVIL Rolls Out Akasha.....II-35
DeNA Releases the Pirate Bash Mobile Game.....II-35
GREE Unveils Dragon Realms.....II-35
Glu Mobile Launches Deer Hunter® 2014 for Mac.....II-35
GigaMedia to Launch New Casino Games.....II-35
GAMEVIL® Unveils Dark Avenger on Google Play.....II-35
GAMEVIL® Launches Colosseum Defense.....II-35
1$100
   GAMEVIL® Releases Spawn Wars 2 on Google Play.....II-36
GAMEVIL® Unveils Battle Line™ on App Store.....II-36
DeNA Unveils Monster Match.....II-36
GAMEVIL Unleashes Dark Avenger on Android in China.....II-36
Namco Bandai Launches Soulcalibur® on App Store.....II-36
Glu Mobile Introduces New Contract Killer Zombies 2.....II-36
SOE Introduces New Ever Quest® II: Chains of Eternity™.....II-36
1$100
   Glu Mobile Introduces New Fermium Game, Bombshells: Hell's Belles.....II-37
Glu Mobile Introduces Eternity Warriors 2.....II-37
AMC and RockYou Introduces “The walking Dead Social Game”.....II-37
Glu Mobile Introduces Family Based Game Small Street.....II-37
Electronic Arts Launches Five Game-changing Developments for FIFA 13.....II-37
nWay Develops Multiplayer Browser Game, ChronoBlade.....II-37
1$100
   Blockdot Releases Clink on Mobiles.....II-38
DeNA and Marvel Introduce Marvel: War of Heroes™ Card-battle Game.....II-38
MocoSpace Unveils New Games.....II-38
Tylted Launches camPAIN 2012 Game.....II-38
Zynga Launches Ayakashi: Ghost Guild.....II-38
Zynga Introduces FarmVille 2.....II-38
Hasbro and Zynga Collaborate to Introduce New Range of Games.....II-38
1$100
   Zynga Introduces ChefVille Game.....II-39
Zynga Unveils Matching With Friends Game.....II-39
Zynga Launches Hidden Chronicles.....II-39
Zynga Unveils Zynga API, Zynga With Friends Network and New Games.....II-39
Zynga Launches Zynga Slots for iPhone, iPod and iPad.....II-39
Zynga Launches Zombie Swipeout Mobile Social Game.....II-39
AOL Extends Games.com to Offer Cross-Platform Gaming.....II-39
1$100
   Square Enix to Develop Hardware-free Action RPG.....II-40
Gameloft Unveils 5 Hd Games on Meadiatek’s Mt6575 and Mt6577.....II-40
Gameloft Introduces Uno™ to Kindle E-readers.....II-40
Gameloft Releases New Mobile Game ‘The Amazing Spider-Man’.....II-40
Gameloft to Introduce New Game Titles.....II-40
Gameloft Launches New Games for All Age Groups.....II-40
1$100
   HandyGames Launches 35 New Games for Nokia’s Asha Range of Mobile Phones.....II-41
Buffalo Launches Buffalo Connected.....II-41
Mind Candy and GREE to Release 2 Moshi Monsters Mobile Games.....II-41
Sony Mobile Launches PlayStation Mobile for Smartphones.....II-41
3 Austria Introduces 3OnlineSpiele.....II-41
GigaMedia Extends Online Games Business.....II-41
Hunka Technologies Introduces Fruit Chopper Game for Android Mobiles.....II-41
1$100
   Hunka Technologies Introduces iDino Jump.....II-42
DeNA and Daum Introduce Daum Mobage.....II-42
Jump Games Introduces Official Mobile Game on ICC T20 World Cup.....II-42
Pogo and Jump Games Collaborators Introduce 'Chhota Bheem: Mice Mayhem'.....II-42
GAMEVIL Introduces Cartoon Wars: Blade to App Store Game Title.....II-42
Jump Games and Reliance Animation to Unveil Krishna Aur Kans Mobile Game.....II-42
GAMEVIL Releases Legend of Master 3 Game Title to Google Play.....II-42
1$100
   GAMEVIL® Releases Sakura Slash.....II-43
GAMEVIL® Launches Fishing Superstars Social Sports Game.....II-43
GAMEVIL® Introduces Fruit Rush Puzzle Game.....II-43
GAMEVIL® Unveils Cartoon Wars 2: Heroes.....II-43
WiStone and Gree Voice Intention to Release on Gree Platform ‘War 2 Victory’ MMO
  Strategy Game.....II-43
Gamevil® Releases ‘Last War’ for Android Users.....II-43
1$100
   Glu Mobile Takes Over Cie Games.....II-44
Glu Mobile Takes Over PlayFirst.....II-44
Gameloft Teams Up with Marvel for New Spider-Man Mobile Game.....II-44
SendMe Mobile Closes its Business.....II-44
itsmy Discontinues Operations.....II-44
Glu Mobile Joins Hands with COLOPL.....II-44
1$100
   DeNA Partners with 22cans.....II-45
Crytek Collaborates wtih DeNA for The Collectables Mobile Game.....II-45
GAMEVIL to Takeover Everple.....II-45
Gamevil Takes Over Com2uS.....II-45
Tencent to Acquire Minority Interest in Epic Games.....II-45
Glu Takes Over Game Spy Technology.....II-45
RockYou Takes Over Ryzing.....II-45
1$100
   Glu Mobile Buys Deer Hunter® Brand-Name.....II-46
Tylted Enters into Partnership Agreement with Beintoo.....II-46
GREE Takes Over App Ant Studios.....II-46
GREE Partners with Four Leading North American Developers.....II-46
GREE Acquires Funzio.....II-46
NEXON Korea to Acquire Shaiya Online.....II-46
1$100
   NEXON to Acquire inBlue.inc.....II-47
NEXON to Acquire Gloops.....II-47
DeNA Partners with Independent Social and Mobile Game Developers.....II-47
DeNA and NAMCO BANDAI Games Rebrand Joint Venture.....II-47
Santaro Acquires Social, IOS and Web Games Team.....II-47
Virtual Piggy Partners with Exozet.....II-47
1$100
   7Red Signs Deal to Use Platform of Mobile Stakes.....II-48
Zynga Inks Exclusive Partnership Agreement with bwin.party digital
  entertainment.....II-48
Play'n GO Inks Agreement with V&J.....II-48
GigaMedia's Jidi Joy Acquires Web-based Social Games Development Team.....II-48
WI Harper Group Invests in Leiyoo Information Technology.....II-48
NetDragon to Form Joint Venture with DeNA.....II-48
1$100
   GigaMedia Signs Agreement with South Korean Neowiz.....II-49
Orange Join Forces with Gameloft.....II-49
1$100
   Blockdot, Inc. (US).....II-50
DeNA Co., Ltd. (Japan).....II-50
Electronic Arts, Inc. (US).....II-50
1$100
   Gameloft SA (France).....II-51
GAMEVIL (Korea).....II-51
GREE International, Inc. (US).....II-51
1$100
   Glu Mobile, Inc. (US).....II-52
GigaMedia Limited (China).....II-52
1$100
   HandyGames™ (Germany).....II-53
I-play (UK).....II-53
Jump Games (India).....II-53
1$100
   Kuju Entertainment Ltd. (UK).....II-54
MocoSpace (USA).....II-54
NAMCO BANDAI Games Inc. (USA).....II-54
Nexon America, Inc. (US).....II-54
1$100
   RockYou®, Inc. (US).....II-55
Sohu.com, Inc. (China).....II-55
Sony Computer Entertainment, Inc. (Japan).....II-55
Sony Online Entertainment LLC (US).....II-55
Tylted (US).....II-55
1$100
   Zapak Digital Entertainment Ltd. (India).....II-56
Zed (Spain).....II-56
1$100
   Table 19: World Recent Past, Current and Future Analysis for Mobile Gaming by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-571$350
   Table 20: World Historic Review for Mobile Gaming by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....II-581$350
   Table 21: World 11-Year Perspective for Mobile Gaming by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2010, 2015 & 2020 (includes corresponding Graph/Chart).....II-591$350
   Table 22: World Recent Past, Current and Future Analysis for Tablet Gaming by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-601$350
   Table 23: World Historic Review for Tablet Gaming by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....II-611$350
   Table 24: World 11-Year Perspective for Tablet Gaming by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2010, 2015 & 2020 (includes corresponding Graph/Chart).....II-621$350
   Table 25: World Recent Past, Current and Future Analysis for Smartphone Gaming by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-631$350
   Table 26: World Historic Review for Smartphone Gaming by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....II-641$350
   Table 27: World 11-Year Perspective for Smartphone Gaming by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2010, 2015 & 2020 (includes corresponding Graph/Chart).....II-651$350
   A. Market Analysis.....III-1
Outlook.....III-1
Gaming Rapidly Gaining Popularity in the US.....III-1
1$75
   Table 28: US Mobile Gaming Market (2014): Preference for Games by Game Genre (includes corresponding Graph/Chart).....III-2
High Penetration of Smart Devices Drives Market Growth.....III-2
New-Generation LTE-Enabled Smartphones Widen Scope for Mobile Gaming.....III-2
Open Market for Mobile Apps Elevates Mobile Gaming to Next Level.....III-2
1$200
   Gaming Monetization Picks Up Momentum.....III-3
Table 29: US Mobile Games Market (2014): Percentage Share Breakdown of Revenues by Transaction Type (includes corresponding Graph/Chart).....III-3
A Demographic Profile.....III-3
1$200
   Table 30: US Mobile Gaming Market (2014): Percentage Breakdown of Gamers by Gender (includes corresponding Graph/Chart).....III-4

Table 31: US Mobile Gaming Market (2014): Average Spending Per Month by Gender (includes corresponding Graph/Chart).....III-4

Table 32: US Mobile Gaming Market (2014): Average Spending Per Month by Age Group (includes corresponding Graph/Chart).....III-4

Table 33: US Mobile Gaming Market (2014): Average Spending Per Month by Mobile Platform (includes corresponding Graph/Chart).....III-4
1$200
   Table 34: US Mobile Gaming Market (2014): Average Number of Mobile Game Downloads Per Month by Gender (includes corresponding Graph/Chart).....III-5

Table 35: US Mobile Gaming Market (2014): Average Number of Mobile Game Downloads Per Month by Age Group (includes corresponding Graph/Chart).....III-5

Table 36: US Mobile Gaming Market (2014): Average Number of Mobile Game Downloads Per Month by Mobile Platform (includes corresponding Graph/Chart).....III-5
1$200
   Product Launches.....III-65$375
   Strategic Corporate Developments.....III-112$150
   Select Players.....III-134$300
   B. Market Analytics.....III-17
Table 37: US Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-17
1$200
   Table 38: US Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-181$200
   Table 39: US 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-191$200
   A. Market Analysis.....III-20
Outlook.....III-20
B. Market Analytics.....III-20
Table 40: Canadian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-20
1$200
   Table 41: Canadian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-211$200
   Table 42: Canadian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-221$200
   A. Market Analysis.....III-23
Outlook.....III-23
Growing Preference for Online Entertainment Market.....III-23
Mobile Games – A Mature Market in Japan.....III-23
Gacha Regulation Catalyzes Non-Gacha Games.....III-23
1$75
   Product Launch.....III-24
Strategic Corporate Developments.....III-24
1$75
   Select Players.....III-251$75
   B. Market Analytics.....III-26
Table 43: Japanese Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-26
1$200
   Table 44: Japanese Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-271$200
   Table 45: Japanese 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-281$200
   A. Market Analysis.....III-29
Outlook.....III-29
Mobile Gaming Market – On Growth Path.....III-29
1$75
   B. Market Analytics.....III-30
Table 46: European Recent Past, Current and Future Analysis for Mobile Gaming by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-30
1$200
   Table 47: European Historic Review for Mobile Gaming by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-311$200
   Table 48: European 11-Year Perspective for Mobile Gaming by Geographic Region - Percentage Share Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-321$200
   Table 49: European Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-331$200
   Table 50: European Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-341$200
   Table 51: European 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-351$200
   A. Market Analysis.....III-36
Outlook.....III-36
Product Launches.....III-36
1$75
   Gameloft SA - Key Player.....III-371$75
   B. Market Analytics.....III-38
Table 52: French Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-38
1$200
   Table 53: French Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-391$200
   Table 54: French 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-401$200
   A. Market Analysis.....III-41
Outlook.....III-41
Product Launch.....III-41
Strategic Corporate Developments.....III-41
1$75
   HandyGames™ - A Major German Player.....III-421$75
   B. Market Analytics.....III-43
Table 55: German Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-43
1$200
   Table 56: German Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-441$200
   Table 57: German 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-451$200
   A. Market Analysis.....III-46
Outlook.....III-46
B. Market Analytics.....III-46
Table 58: Italian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-46
1$200
   Table 59: Italian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-471$200
   Table 60: Italian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-481$200
   A. Market Analysis.....III-49
Outlook.....III-49
Mobile Games Propel Growth in the Overall Gaming Market.....III-49
Table 61: Most Popular mobile Phone Activity in the UK(2014) (includes corresponding Graph/Chart).....III-49
1$200
   Table 62: Mobile Gaming Market in the UK (2014): Percentage Breakdown by Gender (includes corresponding Graph/Chart).....III-50

Table 63: Mobile Gaming Market in the UK (2014E): Percentage Breakdown by Age Group (includes corresponding Graph/Chart).....III-50

Table 64: Mobile Gaming Market in the UK (2014E): Percentage Breakdown of Number of Users by Platform (includes corresponding Graph/Chart).....III-50
1$200
   Table 65: Mobile Gaming Market in the UK (2014E): Percentage Breakdown of Number of Users by Time Spent on Mobile Games (includes corresponding Graph/Chart).....III-51
Product Launches.....III-51
Strategic Corporate Developments.....III-51
1$200
   Select Players.....III-521$75
   B. Market Analytics.....III-53
Table 66: United Kingdom Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-53
1$200
   Table 67: United Kingdom Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-541$200
   Table 68: United Kingdom 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-551$200
   A. Market Analysis.....III-56
Outlook.....III-56
Zed – A Key Spanish Player.....III-56
1$75
   B. Market Analytics.....III-57
Table 69: Spanish Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-57
1$200
   Table 70: Spanish Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-581$200
   Table 71: Spanish 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-591$200
   A. Market Analysis.....III-60
Outlook.....III-60
Mobile Gaming Market.....III-60
Table 72: Mobile Gaming Market in Russia (2014E): Percentage Breakdown by Gender (includes corresponding Graph/Chart).....III-60

Table 73: Mobile Gaming Market in Russia (2014E): Percentage Breakdown by Age Group (includes corresponding Graph/Chart).....III-60
1$200
   Table 74: Mobile Gaming Market in Russia (2014E): Percentage of Most Often Played Games (includes corresponding Graph/Chart).....III-61

Table 75: Mobile Gaming Market in Russia (2014E): Percentage Share of Number of Games Installed on Smart Phones (includes corresponding Graph/Chart).....III-61
1$200
   B. Market Analytics.....III-62
Table 76: Russian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-62
1$200
   Table 77: Russian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-631$200
   Table 78: Russian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-641$200
   A. Market Analysis.....III-65
Outlook.....III-65
Product Launches.....III-65
Strategic Corporate Development.....III-65
1$75
   B. Market Analytics.....III-66
Table 79: Rest of Europe Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-66
1$200
   Table 80: Rest of Europe Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-671$200
   Table 81: Rest of Europe 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-681$200
   A. Market Analysis.....III-69
Outlook.....III-69
1$75
   B. Market Analytics.....III-70
Table 82: Asia-Pacific Recent Past, Current and Future Analysis for Mobile Gaming by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-70
1$200
   Table 83: Asia-Pacific Historic Review for Mobile Gaming by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-711$200
   Table 84: Asia-Pacific 11-Year Perspective for Mobile Gaming by Geographic Region - Percentage Share Breakdown of Revenues for China, India, South Korea and Rest of Asia-Pacific Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-721$200
   Table 85: Asia-Pacific Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-731$200
   Table 86: Asia-Pacific Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-741$200
   Table 87: Asia-Pacific 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-751$200
   A. Market Analysis.....III-76
Outlook.....III-76
Growing Penetration of Smartphones and Growing Uptake of Mobile Internet Fuel Market
  Growth.....III-76
LTE Poised to Deliver High Impact on Mobile Gaming.....III-76
Transition from Casual Gamers to Hardcore Gamers: The New Market Trait.....III-76
1$75
   Table 88: Chinese Mobile Games Market (2014): Percentage Share Breakdown of Average Time Spending Per Day on Mobile Games (includes corresponding Graph/Chart).....III-77

Table 89: Chinese Mobile Gaming Market (2014): Percentage Breakdown of Gamers by Gender (includes corresponding Graph/Chart).....III-77

Table 90: Chinese Mobile Gaming Market (2014): Preference for Games by Game Genre (includes corresponding Graph/Chart).....III-77
1$200
   App Stores Drive Adoption of Western Games.....III-78
Competitive Landscape.....III-78
Top Publishers Continue to Expand their Share.....III-78
Table 91: Leading Mobile Games Publishers in the Chinese Android Market (2013): Percentage Share Breakdown of Revenues for CMGE, FL Mobile, Game Comb, IDreamSky, Kunlun and Others (includes corresponding Graph/Chart).....III-78
1$200
   Table 92: Leading Mobile Games Publishers in the Chinese iOS Market (2013): Percentage Share Breakdown of Revenues for CMGE, FL Mobile, Kunlun, Ourpalm, Rekoo and Others (includes corresponding Graph/Chart).....III-79
Developers Market Tends to Remain Fragmented.....III-79
Table 93: Leading Mobile Games Developers in China (2014E): Percentage Share Breakdown of Revenues for Linekong, Locojoy, Playcrab, Tencent, YingHan and Others (includes corresponding Graph/Chart).....III-79
Mobile Gaming Providers Market: A Concentrated One.....III-79
1$200
   Table 94: Leading Players in the Chinese Mobile Games Market (2014E): Percentage Share Breakdown of Revenues for China Mobile, China Telecom, Tencent and Others (includes corresponding Graph/Chart).....III-80
Product Launches.....III-80
1$200
   Strategic Corporate Developments.....III-81
Select Players.....III-81
1$75
   B. Market Analytics.....III-82
Table 95: Chinese Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-82
1$200
   Table 96: Chinese Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-831$200
   Table 97: Chinese 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-841$200
   A. Market Analysis.....III-85
Outlook.....III-85
Overview.....III-85
Spreading Awareness – Key to Success.....III-85
1$75
   Product Launches.....III-86
Select Players.....III-86
2$150
   B. Market Analytics.....III-88
Table 98: Indian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-88
1$200
   Table 99: Indian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-891$200
   Table 100: Indian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-901$200
   A. Market Analysis.....III-91
Outlook.....III-91
One of the Major Markets for Mobile Gaming.....III-91
Table 101: South Korean Mobile Gaming Market (2014): Percentage Breakdown of Gamers by Gender (includes corresponding Graph/Chart).....III-91
1$200
   Table 102: South Korean Mobile Gaming Market (2014): Preference for Games by Game Genre (includes corresponding Graph/Chart).....III-92
Competition.....III-92
Table 103: Leading Players in the South Korean Mobile Gaming Market (2014): Percentage Share Breakdown of Revenues for Gamevil, Nexon and Others (includes corresponding Graph/Chart).....III-92
Market Sees High-Profile M&A Deals.....III-92
1$200
   Gaming Promotion Channels: A Review.....III-93
Regional Market Players Look to Overseas Markets.....III-93
Product Launches.....III-93
2$150
   Strategic Corporate Developments.....III-95
GAMEVIL – A Key Korean Player.....III-95
1$75
   B. Market Analytics.....III-96
Table 104: South Korean Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-96
1$200
   Table 105: South Korean Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-971$200
   Table 106: South Korean 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-981$200
   A. Market Analysis.....III-99
Outlook.....III-99
Strategic Corporate Development.....III-99
1$75
   B. Market Analytics.....III-100
Table 107: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-100
1$200
   Table 108: Rest of Asia-Pacific Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-1011$200
   Table 109: Rest of Asia-Pacific 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-1021$200
   A. Market Analysis.....III-103
Outlook.....III-103
B. Market Analytics.....III-103
Table 110: Latin American Recent Past, Current and Future Analysis for Mobile Gaming by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-103
1$200
   Table 111: Latin American Historic Review for Mobile Gaming by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-1041$200
   Table 112: Latin American 11-Year Perspective for Mobile Gaming by Geographic Region - Percentage Share Breakdown of Revenues for Brazil and Rest of Latin America Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-1051$200
   Table 113: Latin American Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-1061$200
   Table 114: Latin American Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-1071$200
   Table 115: Latin American 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-1081$200
   A. Market Analysis.....III-109
Outlook.....III-109
B. Market Analytics.....III-109
Table 116: Brazilian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-109
1$200
   Table 117: Brazilian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-1101$200
   Table 118: Brazilian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-1111$200
   A. Market Analysis.....III-112
Outlook.....III-112
B. Market Analytics.....III-112
Table 119: Rest of Latin American Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-112
1$200
   Table 120: Rest of Latin American Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-1131$200
   Table 121: Rest of Latin American 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-1141$200
   A. Market Analysis.....III-115
Outlook.....III-115
Strategic Corporate Development.....III-115
1$75
   B. Market Analytics.....III-116
Table 122: Rest of World Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-116
1$200
   Table 123: Rest of World Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).....III-1171$200
   Table 124: Rest of World 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).....III-1181$200
    
 
 


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