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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

475

Interactions with Platform & by Email *

INTERACTIONS

95

Unique # Participated *

PARTICIPANTS

19

Responses Validated *

VALIDATIONS

8

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Recession and the Foodservice Industry.....II-4
Asian Markets Drive Growth in Foodservice Industry.....II-4
Table 1: Leading Foodservice Markets by Country (2009): Percentage Share Breakdown of Revenues for the US, Japan, China, UK, France, and Others (includes corresponding Graph/Chart).....II-4
1$350
   Changing Food Consumption Patterns Affect Market Structure.....II-5
Fast Casual – The Latest Trend.....II-5
Mobile Food Services - A Small Yet Rapidly Growing Foodservice Sector.....II-5
1$100
   Current and Future Analysis.....II-6
Factors Influencing Success of Mobile Food Services.....II-6
High-End Trucks: The Trendier Versions of Traditional Food Trucks.....II-6
1$100
   Gourmet Food Trucks Catch Consumers’ Attention.....II-7
Mobile Eateries – No Longer Unhealthy.....II-7
Advertising: Critical for Visibility.....II-7
Role of Technology in Mobile Food Trucks.....II-7
1$100
   Tracking Trucks through Social Networking Tools.....II-81$100
   Mobile Food Services – An Introduction.....II-9
Historical Background.....II-9
1$100
   Cost of Mobile Food Business.....II-10
Essential Requirements of Mobile Food Trucks.....II-10
An Attractive Concept.....II-10
Truck & Permits.....II-10
Commissary.....II-10
1$100
   An Ideal Location.....II-11
Developing Brand Identity.....II-11
Licensing Requirements.....II-11
1$100
   Classification of Mobile Food Units.....II-12
Contamination Hazards in Street Foods.....II-12
1$100
   Challenges Facing Mobile Food Businesses.....II-13
Mobile Vending & Health Foods.....II-13
Role of Health Departments.....II-13
1$100
   Regulations for Mobile Food Vending.....II-14
Gaining Permits & Licenses.....II-14
Adherence to Location & Time.....II-14
1$100
   Regulations Governing Street Food Operations.....II-151$100
   Austin Grill Enters into Food Truck Business.....II-16
SAUCA Rolls Out Fourth Mobile Food Truck.....II-16
TK Burger Rolls Out New Themed Food Truck.....II-16
Aaron’s Catering to Unveil Gourmet Mobile Eatery.....II-16
1$100
   Worldwide Food Services to Acquire Rainbow Food Services.....II-17
Atlanta City to Introduce Food Truck Concept in Public Land of Sweet Auburn.....II-17
ZooHoo’s Eatery Introduces Mobile Food Service Franchise for Burgers.....II-17
Van Leuven Ice Cream Rolls Out Food Truck.....II-17
Tami Falafel Launches Mobile Eatery.....II-17
1$100
   Deliciously Dangerous Pies Launches First Pie Truck.....II-18
Café At Pharr and Mumbai Collaborate to Introduce New Mobile Eatery.....II-18
CPK Introduces New Catering Food Truck.....II-18
Got Chef Opens Gourmet Mobile Restaurant.....II-18
Happy Bodega to Launch Food Truck.....II-18
Sauce Introduces Second Mobile Food Truck.....II-18
1$100
   Burgerville Introduces Mobile Food Truck.....II-19
Johnny Rockets to Launch Mobile Food Truck.....II-19
1$100
   Baby’s Badass Burgers (US).....II-20
Bian Dang (US).....II-20
Burgerville (US).....II-20
Chef Shack (US).....II-20
1$100
   DessertTruck Works (US).....II-21
Don Chow Tacos (US).....II-21
Flying Pig Truck (US).....II-21
Green Truck (US).....II-21
Home Slice LLC (US).....II-21
1$100
   The Johnny Rockets Group, Inc. (US).....II-22
Kogi BBQ (US).....II-22
Mister Softee, Inc. (US).....II-22
Nom Nom Truck (US).....II-22
Skillet (US).....II-22
1$100
   Sprinkles Cupcakes (US).....II-23
ZooHoo’s Eatery (US).....II-23
1$100
   Table 2: World Recent Past, Current and Future Analysis for Mobile Food Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-241$350
   Table 3: World Historic Review for Mobile Food Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-251$350
   Table 4: World 15-Year Perspective for Mobile Food Services by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2003, 2010, and 2017 (includes corresponding Graph/Chart).....II-261$350
   A. Market Analysis.....II-27
Outlook.....II-27
Recession and the Restaurant Industry.....II-27
Mobile Food Trucks: Flavor of the Season.....II-27
Changing Consumer Preferences Drive Food Trucks to Reinvent Menus.....II-27
1$100
   Low Overheads Favor Food Trucks Market.....II-28
Gourmet Food Trucks: Fighting the Recession.....II-28
Restaurants Look to Replicate Mobile Food’s Success.....II-28
1$100
   Mainstream Restaurants Foray into Mobile World.....II-29
Growing Popularity of Seafood on Wheels.....II-29
1$100
   Indian Dishes: Finding Favor Among Americans.....II-30
Advertising Strategies.....II-30
Trend Towards Social Network-based Advertising.....II-30
Regulatory Hurdles for Food Trucks.....II-30
Washington.....II-30
Los Angeles.....II-30
1$100
   Regulations in Select States.....II-31
Alabama.....II-31
Colorado.....II-31
Florida.....II-31
1$100
   Georgia.....II-32
Indiana.....II-32
1$100
   Louisiana.....II-33
Massachusetts.....II-33
Montana.....II-33
North Carolina.....II-33
1$100
   Oklahoma.....II-34
Seattle.....II-34
Tennessee.....II-34
1$100
   Utah.....II-35
Vermont.....II-35
Hot Dog Street Vending: An Overview of Regulations.....II-35
1$100
   California Retail Food Code.....II-36
Regulations for Mobile Ice Cream Trucks.....II-36
1$100
   B. Market Analytics.....II-37
Table 5: US Recent Past, Current and Future Analysis for Mobile Food Services with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-37
1$350
   Table 6: US Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-381$350
   A. Market Analysis.....II-39
Outlook.....II-39
Food Consumption Trends in Canada.....II-39
Canadian Cities Warm Up to Mobile Trucks Phenomenon.....II-39
1$100
   Trend Towards Upscale Food Trucks.....II-401$100
   B. Market Analytics.....II-41
Table 7: Canadian Recent Past, Current and Future Analysis for Mobile Food Services with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-41
1$350
   Table 8: Canadian Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-421$350
   A. Market Analysis.....II-43
Outlook.....II-43
Growing Popularity of Restaurant-on-Wheels.....II-43
1$100
   B. Market Analytics.....II-44
Table 9: Japanese Recent Past, Current and Future Analysis for Mobile Food Services with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-44
1$350
   Table 10: Japanese Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-451$350
   A. Market Analysis.....II-46
Outlook.....II-46
Table 11: Number of Street Stalls or Kiosks in Select European Countries (2009) (includes corresponding Graph/Chart).....II-46
1$350
   B. Market Analytics.....II-47
Table 12: European Recent Past, Current and Future Analysis for Mobile Food Services by Geographic Region - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-47
1$350
   Table 13: European Historic Review for Mobile Food Services by Geographic Region - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-481$350
   Table 14: European 15-Year Perspective for Mobile Food Services by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2003, 2010, and 2017 (includes corresponding Graph/Chart).....II-491$350
   Market Analysis.....II-50
Table 15: French Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-50
1$350
   Table 16: French Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-511$350
   A. Market Analysis.....II-52
Outlook.....II-52
Street Stalls and Kiosks Sector in Germany: An Overview.....II-52
1$100
   B. Market Analytics.....II-53
Table 17: German Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-53
1$350
   Table 18: German Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-541$350
   Market Analysis.....II-55
Table 19: Italian Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-55
1$350
   Table 20: Italian Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-561$350
   A. Market Analysis.....II-57
Outlook.....II-57
Foodservice Industry: An Insight.....II-57
Independent Players Dominate Street Stalls and Kiosks Sector.....II-57
1$100
   B. Market Analytics.....II-58
Table 21: UK Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-58
1$350
   Table 22: UK Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-591$350
   Market Analysis.....II-60
Table 23: Spanish Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-60
1$350
   Table 24: Spanish Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-611$350
   A. Market Analysis.....II-62
Outlook.....II-62
Russia: An Insight into Street Foods Market.....II-62
1$100
   B. Market Analytics.....II-63
Table 25: Rest of Europe Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-63
1$350
   Table 26: Rest of Europe Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-641$350
   A. Market Analysis.....II-65
Outlook.....II-65
Australia.....II-65
Mobile Food Stalls: A Popular Foodservice Sector.....II-65
China.....II-65
Urbanization Trend & Rising Income Levels Favor Foodservice Industry’s
  Growth.....II-65
1$100
   Morning Meals: A Critical Factor for Foodservice Industry.....II-66
Shanghai Adopts New Food Safety Regulations for Mobile Street Vendors.....II-66
India.....II-66
Street Foods Market: An Introduction.....II-66
1$100
   Table 27: Foodservice Industry in India (2009): Percentage Share Breakdown of Value Sales for Home Delivery & Takeaway, Fast Food Outlets, Full-Service Restaurants, Self-Service Cafeterias, and Street Stalls/ Kiosks (includes corresponding Graph/Chart).....II-67

Table 28: Foodservice Industry in India (2009): Percentage Share Breakdown of Number of Outlets for Home Delivery & Takeaway, Street Stalls/Kiosks, Fast Food Outlets, Full-Service Restaurants, and Others (includes corresponding Graph/Chart).....II-67
Classification of Street Vendors.....II-67
Issues Facing Vendor Community.....II-67
1$350
   B. Market Analytics.....II-68
Table 29: Asia-Pacific Recent Past, Current and Future Analysis for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-68
1$350
   Table 30: Asia-Pacific Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-691$350
   A. Market Analysis.....II-70
Outlook.....II-70
Argentina.....II-70
Chile.....II-70
Israel.....II-70
1$100
   Saudi Arabia.....II-71
B. Market Analytics.....II-71
Table 31: Rest of World Recent Past, Current and Future Analysis for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-71
1$350
   Table 32: Rest of World Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-721$350
    
 
 


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