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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

11593

Interactions with Platform & by Email *

INTERACTIONS

1391

Unique # Participated *

PARTICIPANTS

348

Responses Validated *

VALIDATIONS

38

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   A Curtain Raiser.....II-11$100
   Key Statistics:.....II-2
Table 1: Global Mobile Entertainment Market (2006 & 2010): Percentage Share Breakdown of Value Sales by Category (includes corresponding Graph/Chart).....II-2
Mobile Content Services: Current Scenario.....II-2
1$300
   Impact of Recession.....II-3
Could Credit Crunch Hurt Mobile Content Revenues?.....II-3
Finding Opportunities in Fraught Economic Conditions.....II-3
Shrinking Purchasing Power.....II-3
1$100
   Rising Unemployment.....II-4
Noteworthy Trends and Issues.....II-4
Young People Drive Lot of Mobile Content Usage.....II-4
Enterprise: A Critical Segment for Mobile Data Providers.....II-4
1$100
   Mobile Social Networking, User-Generated Content Will Drive Mobile Content.....II-5
Personalised Mobile Content Services: A Form of Articulacy.....II-5
SMS to Dominate Worldwide Messaging Revenues.....II-5
Premium SMS: The New Money Spinner.....II-5
1$100
   MMS, IMS: Next Generation Mobile Messaging.....II-6
Premium Mobile Content Market to Thrive, Post Recession.....II-6
1$100
   Mobile Advertising Deriving Opportunities from Recession.....II-7
Mobile Games Will Enjoy Healthy Growth.....II-7
1$100
   3G Mobile Communications Offer a Business Case for Mobile Gaming.....II-8
Women: Major Revenue Spinners in the Mobile Games Market.....II-8
Mobile Mania!.....II-8
Ad-Funded Mobile Games.....II-8
1$100
   Mobile Music Is Key to World MME Service Market.....II-9
Innovations Drive Mobile Music Market.....II-9
Key Challenges to Market.....II-9
1$100
   Availability of “Free” Content Cause Premium Mobile Services Unreasonable.....II-10
A Shift in Preferences For Expenditures of Consumer Dollars.....II-10
Technology Barriers .....II-10
1$100
   North America.....II-11
Mobile Gaming – ‘All Set’ to Grow.....II-11
MME Services to Witness Growth.....II-11
Mobile TV – A Major Contributor to MME Services.....II-11
Ringtones On a Decline Growth Trajectory.....II-11
1$100
   Key Statistics:.....II-12
Table 2: US Market for Premium Mobile Downloadable Content and Applications (2007 & 2010): Percentage Share Breakdown of Mobile Informational Service Revenue by Application (includes corresponding Graph/Chart).....II-12

Table 3: US Market for Mobile Video Service (2007): Percentage Share Breakdown of Revenue by Application (includes corresponding Graph/Chart).....II-12
1$300
   Table 4: US Market for Mobile Music (2007): Percentage Share Breakdown of Revenue by Application (includes corresponding Graph/Chart).....II-13

Table 5: Mobile Content Market in US (Q2 2008): Breakdown of Users by Service Type (includes corresponding Graph/Chart).....II-13
1$300
   Table 6: Mobile Gamers in the US (2008): Percentage Share Breakdown by Gender (includes corresponding Graph/Chart).....II-14

Table 7: Mobile Game Publishing Market in the US (Q2 2008): Percentage Share Breakdown of Value Sales by Key Players (includes corresponding Graph/Chart).....II-14

Table 8: Top 5 Mobile Game Publishers in the US (Q2 2008): Breakdown of Number of Downloads by Key Players (in Millions) (includes corresponding Graph/Chart).....II-14
1$300
   Table 9: North American Mobile Gaming Industry (2007): Percentage Breakdown of Dollar Sales of Leading Players - EA Mobile, Glu Mobile, Gameloft, Capcom Entertainment, Namco, Hands-On Mobile, GOSUB 60, Konami, Superscape, RealNetworks and Others (includes corresponding Graph/Chart).....II-15
Europe.....II-15
Market Overview.....II-15
Increasing Mobile Broadband Penetration Will Spur Mobile Content Services.....II-15
1$300
   Mobile Games to Spur Demand for MME Services.....II-16
Inferior Visual Quality Inhibit Growth of Mobile TV.....II-16
Key Statistics:.....II-16
Table 10: Mobile Content Market in Western Europe (2005): Percentage Share Breakdown of Value Sales by Service Type (includes corresponding Graph/Chart).....II-16
1$300
   Table 11: Mobile Content Market in Europe (2010F): Percentage Share Breakdown of Value Sales by Service Type (includes corresponding Graph/Chart).....II-17
Asia-Pacific.....II-17
Market Overview.....II-17
Asian Mobile Content Applications Market.....II-17
ARPUs To Decline in Mature Mobile Messaging Market.....II-17
1$300
   Asian Mobile Video Services Market.....II-18
Asian Mobile TV Market.....II-18
Australia.....II-18
SMS Outrun Other Data Services.....II-18
Japan.....II-18
Overview.....II-18
1$100
   Key Statistics:.....II-19
Table 12: Japanese Mobile Content Market (2006): Percentage Share Breakdown of Value Sales by Segment (includes corresponding Graph/Chart).....II-19
China.....II-19
Overview.....II-19
Mobile Gaming Market.....II-19
1$300
   Customization Nature Keeps Mobile Advertising Spending on the Rise.....II-20
India.....II-20
Outlook.....II-20
Mobile Gaming Poised for Robust Growth.....II-20
1$100
   Table 13: Indian Gaming Industry (2009): Percentage Share Breakdown by Gaming Platform - Mobile, PC and Internet (includes corresponding Graph/Chart).....II-21
Mobile TV Services in India – An Overview.....II-21
Future of Mobile Content Services.....II-21
1$300
   South Korea.....II-22
Overview.....II-22
Tough Market Conditions.....II-22
Latin America.....II-22
Market Overview.....II-22
Adult Mobile Content to Witness Growth.....II-22
1$100
   Key Statistics:.....II-23
Table 14: Argentine Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS (includes corresponding Graph/Chart).....II-23

Table 15: Brazilian Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS (includes corresponding Graph/Chart).....II-23
1$300
   Table 16: Chilean Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS (includes corresponding Graph/Chart).....II-24

Table 17: Colombian Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS (includes corresponding Graph/Chart).....II-24
1$300
   Table 18: Mexican Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS (includes corresponding Graph/Chart).....II-25

Table 19: Venezuelan Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS (includes corresponding Graph/Chart).....II-25
1$300
   Table 20: Argentine Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart).....II-26

Table 21: Argentine Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart).....II-26
1$300
   Table 22: Brazilian Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart).....II-27

Table 23: Brazilian Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart).....II-27
1$300
   Table 24: Chilean Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart).....II-28

Table 25: Chilean Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart).....II-28
1$300
   Table 26: Columbian Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart).....II-29

Table 27: Columbian Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart).....II-29
1$300
   Table 28: Mexican Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart).....II-30

Table 29: Mexican Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart).....II-30
1$300
   Table 30: Venezuelan Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart).....II-31

Table 31: Venezuelan Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart).....II-31
Rest of World.....II-31
Middle East.....II-31
1$300
   South Africa.....II-321$100
   Introduction.....II-33
Types of Mobile Content Services.....II-33
Mobile Messaging Services.....II-33
Short Messaging Service (SMS).....II-33
1$100
   Multimedia Messaging Service (MMS).....II-34
Other Messaging Services.....II-34
1$100
   Mobile Browsing.....II-35
Mobile Games.....II-35
Mobile Music.....II-35
Mobile Video and Radio.....II-35
Mobile TV.....II-35
1$100
   Wallpapers/Images.....II-36
Alerts.....II-36
1$100
   Bharti Airtel Signs Deal with Manchester United.....II-37
Zed Takes Over Player X.....II-37
MobiTV Enters Into Partnership with Sun Microsystems.....II-37
Twistbox Entertainment Signs Distribution Agreement with Private Media Group.....II-37
1$100
   Azuki Systems and Ad Infuse Sign Partnership Agreement.....II-38
FusionOne Enters into Partnership with Networks In Motion.....II-38
Media-Saturn Holding Acquires Majority Interest in 24-7 Entertainment.....II-38
Zain Signs Partnership Agreement with Rotana.....II-38
1$100
   mjoy Signs Agreement with FMD.....II-39
Verizon Collaborates with FusionOne.....II-39
Tanla Solution Enters into Joint Venture with ZED Worldwide.....II-39
Sumitomo Acquires Minority Stake in Merchantrade.....II-39
1$100
   FusionOne Enters into Partnership with Susteen.....II-40
Telstra Takes Over Chinese Telecom Service Operators.....II-40
NetSol Technologies Europe Signs LOI with ID Interactive.....II-40
Sybase Acquires Paybox Solutions.....II-40
m-Wise Enters into Partnership with Boltcel.....II-40
1$100
   Research In Motion to Acquire Chalk Media.....II-41
BET Mobile Enters into Partnership with PlayPhone.....II-41
INgrooves Enters into Agreement with Myxer.....II-41
IMI Takes Over dx3.....II-41
Mobivention Takes Over Airmotion’s Content Business.....II-41
1$100
   PlayPhone Takes Over Pitch Entertainment Group.....II-42
Mandalay Media Merges with Twistbox Entertainment.....II-42
New Motion Merges with Traffix.....II-42
Droplet Technology Takes Over Sipcall.....II-42
1$100
   Neomobile SpA Signs Agreement with Arena Mobile.....II-43
STC Establishes a Mobile Content JV.....II-43
1$100
   Mandalay Media Acquires AMV Holding Limited.....II-44
FoneNet and Guangdong TV Signs Contract.....II-44
News Corp Takes Over Jamba.....II-44
Alcatel-Lucent Acquires Motive.....II-44
Whoop acquires XOsphere.....II-44
Mukta Arts Purchases Coruscant Tec.....II-44
1$100
   InfoGin Signs Agreement with Microsoft.....II-45
Reliance Communications Signs Agreement with BBC World News.....II-45
Zed Takes Over Mobitween.....II-45
Info2cell.com Enters into Partnership with Future TV.....II-45
Globe Takes Over EGG.....II-45
Ofer Media Acquires Minority Stake in Logia Mobile.....II-45
1$100
   FusionOne Enters into Partnership with Five Companies.....II-46
Diemo Enters into Agreement with XIUS-bcgi.....II-46
Mobopia and Access Enter into Strategic Partnership.....II-46
Sybase 365 Purchases Hubbing Service.....II-46
1$100
   PlayPhone Enters into Partnership with Virgin Mobile USA.....II-47
New Motion Takes Over Assets of Ringtone.com.....II-47
Teleunit to Divest Minority Interest in Neomobile.....II-47
Conmio and TietoEnator Sign Deal with DNA.....II-47
1$100
   Tanla Solutions Acquires Stake in Openbit OY.....II-48
Qualcomm and Universal Music Group Ink Agreement to Enhance Direct-to-Consumer
  Mobile Services.....II-48
Firehot Solutions and Amika Mobile Sign Partnership Agreement to Offer SMS
  Services.....II-48
1$100
   dotMobi Takes Over Mowser's Intellectual Property Assets.....II-49
MobiVentures Takes Over Purepromoter Limited.....II-49
Zodiac Interactive Divests Zodiogo.....II-49
MobiVentures Takes Over Move2Mobile.....II-49
Contec Innovations and Danet Signs Agreement for Mobile Services Delivery.....II-49
1$100
   Artificial Life and Thumbplay Sign Agreement.....II-50
Navteq Enters into Partnership with Telefonica.....II-50
ClearSky Mobile Media and Guamcell Sign Contract.....II-50
Microsoft Chooses Viigo to Showcase Mobile Services.....II-50
1$100
   LMT Chooses Irdeto's Mobile TV Security Solution.....II-51
SendMe and IODA Enter into Partnership.....II-51
China Mobile Teams up with 724 Solutions.....II-51
SendMe Enters into Agreement with EMI Music.....II-51
Artificial Life Collaborates with PlayPhone.....II-51
1$100
   WIN Acquires Pocket Group.....II-52
Claro Bags Contract from Amdocs.....II-52
Call Genie Takes Over PhoneSpots.....II-52
1$100
   Saba Unveils Saba Publisher 9.0.....II-53
Mobile Distillery Unveils Alembic 2.0.....II-53
DIDMO Launches Magmito.....II-53
ABC Mobile Unveils New Website.....II-53
1$100
   iLoop Mobile Introduces mFinityâ ¢ Version 4.9.....II-54
FutureDial Unveils Retail Management Solution Version 4.0.....II-54
Discovery Communications Launches Mobile Content Services.....II-54
Starfish Mobile International, Telekom Network Malawi Partner to Launch Mobile Content
  Services.....II-54
1$100
   Sprint Selects ChangingWorlds to Deliver Mobile Services.....II-55
Info2cell, ADU Ink Joint Venture to Offer MMS and SMS Content Services.....II-55
AIS, TrueMove, and DTAC Select MCN to launch SMS Triggered Search Services.....II-55
PT Media Nusantara Citra and PT Trikomsel Oke Introduce Mobile Content
  Services.....II-55
1$100
   BSNL Rolls Out 3G Mobile and Voice Data Services.....II-56
Private Media Group and Mobile Streams Unveil Private.mobi.....II-56
MobiTV Rolls Out Optimized Delivery Server.....II-56
2$125
   Network Operators/Service Providers.....II-58
AT&T Inc (USA).....II-58
Bharti Airtel Limited (India).....II-58
China Telecom Corporation Limited (China).....II-58
FusionOne Inc. (USA).....II-58
1$100
   NTT Docomo (Japan).....II-59
SK Telecom (Korea).....II-59
Sprint Nextel Corporation (USA).....II-59
T-Mobile USA Inc. (USA).....II-59
Telstra Corporation Ltd (Australia).....II-59
1$100
   Thumbplay Inc (USA).....II-60
Verizon Wireless (USA).....II-60
Virgin Mobile USA (USA).....II-60
Application Developers/ Content Service Providers.....II-60
Electronic Arts, Inc. (USA).....II-60
EA Mobile, Inc. (USA).....II-60
1$100
   Jadestone Group AB (Sweden).....II-61
Hands-On Mobile, Inc. (USA).....II-61
Research In Motion Limited (Canada).....II-61
1$100
   Square Enix Holdings Co. Ltd (USA).....II-62
Eidos Plc (UK).....II-62
1$100
   Table 32: World Recent Past, Current & Future Analysis for Mobile Content Services by Geographic Region - North America, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-631$300
   Table 33: World 10-Year Perspective for Mobile Content Services by Geographic Region - Percentage Breakdown of Dollar Sales for North America, Europe, Asia-Pacific, Latin America and Rest of World for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-641$300
    
 
 


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