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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   A Primer.....II-11$100
   Mobile Apps: A Beneficiary of the Changing Role of Mobile Phones.....II-2 1$100
   Table 1: Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart).....II-3
Importance of Mobile Application Development.....II-3
1$350
   Table 2: Average Time Spent (in Minutes) on Mobile Apps on Smartphones & Tablets Worldwide Per User per Day: Breakdown by Category for the Year 2014 (includes corresponding Graph/Chart).....II-41$350
   Market Outlook.....II-5
App Culture More Pronounced in the Developed Markets.....II-5
Developing Markets: Hot Spots for Future Growth.....II-5
1$100
   Asia-Pacific Exhibits Rapid Growth in Mobile App Consumption.....II-6
Competitive Review.....II-6
Apple App Store & Google Play: The Two ‘Long- Standing’ Competitors in Mobile App
  Distribution.....II-6
1$100
   App Store vs Google Play: A Comparative Analysis.....II-71$100
   Top 10 Countries for iOS Apps (2014): Ranked by Revenues Generated.....II-8
Top 10 Countries for Google Play Apps (2014): Ranked by Revenues Generated.....II-8
1$100
   Top 10 Countries for iOS Apps (2014): Ranked by Number of Downloads.....II-9
Top 10 Countries for Google Play Apps (2014): Ranked by Number of Downloads.....II-9
1$100
   Top App Companies on iOS by Downloads (2014-H1).....II-10
Top App Companies on Google Play by Downloads (2014-H1).....II-10
1$100
   Top App Companies on Google Play by Revenues in (2014-H1).....II-11
Google’s Open Approach to App Development: Is It Really a Sustainable Growth
  Driver?.....II-11
Unlike Google, Apple Maintains a Strong Base of Loyal App Developers Why?.....II-11
1$100
   Table 3: Percentage Share Breakdown of Popular App Categories on Apple App Store (2014) (includes corresponding Graph/Chart).....II-121$350
   Android Fragmentation: A Real Challenge for Android Application Developers.....II-131$100
   Mobile Subscriber Base & Mobile Internet Penetration: The Foundation for
  Growth.....II-14
1$100
   Table 4: Global Mobile Telecommunications Market (2014-H1): Number of Mobile Subscriptions (in Million) by Geographic Region (includes corresponding Graph/Chart).....II-15

Table 5: Global Mobile Internet Market (2014): Number of Active Subscriptions (in Million) by Geographic Region (includes corresponding Graph/Chart).....II-15
Strong Smartphone Sales Drives Popularity of App Stores.....II-15
1$350
   Table 6: Global Market for Smartphones (2013 & 2017): Breakdown of Sales in Thousand Units by Geographic Region (includes corresponding Graph/Chart).....II-161$350
   Table 7: Global Smartphone OS Market (2014 & 2016): Percentage Share Breakdown of Volume Shipments of Handsets by Operating System Platform (includes corresponding Graph/Chart).....II-17
Growing Popularity of Tablet Phones Benefits the Apps Market.....II-17
1$350
   Table 8: Global Mobile Apps Market: Percentage Share Breakdown of App Revenues by Device Type - Tablet and Non-Tablet for the Years 2012 and 2016 (includes corresponding Graph/Chart).....II-18
Tablet Apps Aim to Make Rapid Gains in the App Store Market.....II-18
Gaming Apps: The Key Revenue Contributors for App Stores.....II-18
1$350
   Table 9: Global Mobile Gaming Market (2014): Percentage Share Breakdown of Revenues by Geographic Region (includes corresponding Graph/Chart).....II-19

Table 10: Global Mobile Gaming Market (2014-2020): Revenue Growth in Percentage CAGR by Geographic Region (includes corresponding Graph/Chart).....II-19
1$350
   Table 11: Global Mobile Gaming Market (2014): Percentage Share Breakdown of Revenues by Device Type (includes corresponding Graph/Chart).....II-20

Table 12: Global Mobile Gaming Market (2014-2020): Revenue Growth in Percentage CAGR by Device Type (includes corresponding Graph/Chart).....II-20

Table 13: Global Tablet Gaming Market (2014): Percentage Share Breakdown of Revenues by Geographic Region (includes corresponding Graph/Chart).....II-20
1$350
   Table 14: Global Smartphone Gaming Market (2014): Percentage Share Breakdown of Revenues by Geographic Region (includes corresponding Graph/Chart).....II-21

Table 15: Global Mobile Gaming Market (2014): Percentage Share Breakdown of Mobile Gamers by Age Bracket (includes corresponding Graph/Chart).....II-21

Table 16: Percentage Breakdown of Time Spent by Users on Mobile Gaming by Location (2014) (includes corresponding Graph/Chart).....II-21
1$350
   Table 17: Global Mobile Gaming Market (2014): Percentage Breakdown of Gamers by Gender (includes corresponding Graph/Chart).....II-22

Table 18: Percentage Breakdown of Downloads & Spending on Gaming Apps on Google Play and App Store (2014) (includes corresponding Graph/Chart).....II-22
Top Game App Companies on iOS by Revenues (2014-H1).....II-22
1$350
   Top Game Apps for iOS by Downloads (2014-H1).....II-23
Top 10 Game Apps for iOS by Revenue (2014-H1).....II-23
Messaging Apps Create Opportunities.....II-23
1$100
   Book Apps: Noteworthy Revenue Generators for Mobile App Stores.....II-24
Education Apps Grow in Prominence.....II-24
1$100
   Growing Proliferation of Mobile Apps in E-commerce Bodes Well for the Market.....II-25
Banking & Financial Apps: A Must on Mobile App Stores.....II-25
1$100
   Mobile Enterprise App Stores Gain Ground.....II-261$100
   Enterprise Apps for Sales Side Functions.....II-27
Enterprise Apps for Distribution Side Functions.....II-27
Enterprise Mobility Drives Demand for Enterprise Apps.....II-27
1$100
   Business Apps Attract Strong Investments & Developer Interest.....II-28
Mass Market VOIP Apps.....II-28
1$100
   Virtual Meetings Apps.....II-29
Payments Apps.....II-29
Social & Networking Apps.....II-29
1$100
   Loyalty Apps.....II-30
Travel Apps.....II-30
1$100
   File Access & Storage Apps.....II-31
Benefits of Business Apps.....II-31
Mobile Applications Designed to Leverage Enterprise Data Witnesses Effervescent
  Innovation.....II-31
1$100
   Manufacturing Sector: A Key End-User of Enterprise Mobile Apps.....II-32
Medical Apps: Where Health Meets Technology.....II-32
1$100
   Automotive Apps on the Move.....II-33
Corporate App Stores Poised to Proliferate.....II-33
1$100
   Mobile Device Virtualization to Indirectly Benefit Adoption of Corporate Apps.....II-34
Business Intelligence (BI) Mobile Apps: An Emerging Revenue Spinner.....II-34
1$100
   Carrier-Owned Application Stores Grow in Popularity.....II-35
Aggressive Revenue Sharing Agreements Set to Become Norm.....II-35
1$100
   Table 19: Value Chain Analysis in the Global Mobile Apps Market: Percentage Share Breakdown of Revenue Shared Among Participants Across the Value Chain - A Comparison Between the Conventional Model & the App Store Model (includes corresponding Graph/Chart).....II-36
Adoption of Innovative Pricing Models Set To Rise.....II-36
1$350
   Machine Mobility Drives Development of New Generation Apps.....II-37
Cross Platform Mobile Apps Grow in Popularity.....II-37
1$100
   Multi-Homing App Publishing Strategy: Key to Success.....II-38
Ecosystem Benefits of Device Agnostic Apps.....II-38
1$100
   Lesser Known App Stores to Witness Strong Developer Enrolments.....II-39
Cloud Apps Grow in Popularity.....II-39
1$100
   Free Apps: Competitor or Complementary.....II-40
In-App Purchases Fuel App Store Revenues.....II-40
1$100
   Personalized Storefront and Digital Locker: Critical for App Store Success.....II-41
Mobile Websites: Is It A Threat to Native Mobile Apps?.....II-41
1$100
   Security & Privacy Issues of Mobile Apps: A Challenge to Reckon With.....II-42
Abuse of App Permissions: A Cause for Concern.....II-42
Dead Apps in App Store Management.....II-42
1$350
   Table 20: Global Mobile App Store Market (2014): Percentage Share of Dead Apps as a Proportion of Total Apps by Category (includes corresponding Graph/Chart).....II-43
Masquerading and Clone Apps: Another Major Factor Influencing App Pulls.....II-43
1$350
   Overview of the Business Model.....II-441$100
   Classification of App Stores.....II-45
OS Developers App Stores.....II-45
Device Manufacturers App Stores.....II-45
Network Operator App Stores.....II-45
Independent App Stores.....II-45
1$100
   Common Characteristics of App Stores.....II-46
Low Entry Barriers.....II-46
Low Exit Barriers.....II-46
Highly Competitive Environment.....II-46
Volatile Revenue.....II-46
Global Accessibility.....II-46
1$100
   Extended Value Chain with Numerous Players.....II-47
Types of Apps.....II-47
Gaming Apps.....II-47
Entertainment Apps.....II-47
OS Protection Apps.....II-47
1$100
   Wellness & Everyday Apps.....II-48
Money Management & Productivity Apps.....II-48
Others.....II-48
1$100
   Advantages of App Store-Business Model.....II-49
Global Presence.....II-49
Simplified Payment.....II-49
Multiple Monetization Options.....II-49
Low Risk.....II-49
1$100
   Disadvantages.....II-50
Scam SMS.....II-50
Drive-By App.....II-50
Fake App Rating.....II-50
Spyware Apps.....II-50
1$100
   Virus.....II-511$100
   HP Unveils HP SDN App Store.....II-52
Smiths News Rolls Out New Free Mobile App for Retailers.....II-52
MTS Russia Introduces Mobile App Store.....II-52
Mobogenie Unveils Mobogenie 2.0 Android Store.....II-52
BuildaBazaar Launches Third Party App Store.....II-52
Staples Unveils Windows Store Application for Online Store.....II-52
1$100
   Appbackr Introduces Xchange Platform for Mobile Applications.....II-53
Prometric Rolls Out MyItemWriter™ Application on Windows, Apple and Android Application
  Stores.....II-53
Wmode Introduces Affiliate Commerce Exchange Service Integrated with KPN GB
  Network.....II-53
Amazon.com Introduces Amazon Cloud Player App for iPad and the iPad mini.....II-53
Amazon.ca Introduces Amazon Mobile App.....II-53
IBM Unveils IBM MobileFirst Solution Portfolio.....II-53
1$100
   HealthSavvi Introduces HealthSavvi Cloud Storage & Private Sharing Device.....II-54
Partnerpedia Launches Enterprise AppZone for Education Industry.....II-54
AT&T Launches U-verse® Enabled Applications.....II-54
Sony LIV Introduces New Feature-Phone Mobile App on Nokia OVI Store.....II-54
Orange Business Services Introduces Orange Video Meeting Mobile App.....II-54
Telefonica Introduces TuGo VoIP App for O2 UK Postpaid Customers.....II-54
1$100
   Yandex Introduces Yandex.Store Application Store.....II-55
Megafon Unveils GetUpps! Android Application Store.....II-55
Apple Introduces iTunes App Store in 32 Additional Countries.....II-55
GameFly to Introduce Android Appstore and Publish Android, iOS Games.....II-55
FXCM Introduces Forex Trading App Store.....II-55
SaaS Markets Launches Business Appstore Appclick.....II-55
1$100
   Mozilla to Unveil Mozilla Marketplace Appstore.....II-56
Digital River Launches White-Labeled Global Enterprise App Stores.....II-56
OneLouder Launches 1Weather App.....II-56
Apperian Launches Enterprise App Services Environment.....II-56
Amazon.com Launches Cloud Drive Photos Application for Android.....II-56
Amazon.com Launches Whispercast Self-Service Tool for Kindle.....II-56
1$100
   Amazon.com Unveils Instant Video App.....II-57
Total Attorneys Unveils Total Apps.....II-57
AT&T Launches Android AppCenter.....II-57
Electronic Arts Unveils FIFA Ultimate Team Soccer Game for iOS Devices.....II-57
AT&T Introduces Beta Version of AT&T Developer Center ForHealth.....II-57
Amazon.com Introduces Amazon Cloud Player App for iPhone and iPod touch.....II-57
1$100
   Appia Launches Appia Ad Network Support for Google Play Store.....II-58
Apple® Unveils All-New iTunes® U App.....II-58
Research In Motion Launches BBM Connected Apps.....II-58
Cisco Launches Cisco Connect™ Cloud and New Mobile Apps.....II-58
Fongo and Dell Canada Introduce New Mobile App.....II-58
Amazon.com Unveils Appstore in Japan.....II-58
1$100
   KT and NTT DoCoMo to Introduce Appstore in Japan.....II-59
Telefonica Unveils TU Me App for iOS-based Devices.....II-59
Amazon Launches Android Appstore in the UK.....II-59
Amazon.com Unveils Android Appstore for Europe.....II-59
Amazon Launches Android App Store in Western Europe.....II-59
Yandex to Introduce Android App Store.....II-59
Yandex Introduces Yandex.Navigator App.....II-59
1$100
   Opera Mobile Store Unveils New Promotional Options.....II-60
KTH Launches Face Match on AppStore in China.....II-60
NQ Mobile Introduces Proprietary Security Check Service for HTC's AppStore.....II-60
Flipboard Introduces Flipboard for Android ‘China Edition' App in China.....II-60
Blaast to Unveil Android Application Store in Indonesia.....II-60
AméricaMóvil and Appia Launch iApps Application Stores.....II-60
1$100
   RetailMeNot Acquires Pickie.....II-61
Mandalay Digital Group to Takeover Appia.....II-61
Opera Software Collaborates with Microsoft.....II-61
LifeAppsDigital Media Teams Up with Sports One Group.....II-61
Amazon.com Takes Over IVONA Software.....II-61
1$100
   Soc.io Mall and Research In Motion Enter into Partnership.....II-62
Fiksu Collaborates with Facebook.....II-62
AppDirect Enters into Partnership with Small Business Web.....II-62
Big Nerd Ranch Selects App47 MAM Platform.....II-62
Blackberry Redesigns BlackBerry World App Store.....II-62
Baidu Acquires 91 Wireless Websoft.....II-62
1$100
   Good Technology Takes Over AppCentral.....II-63
GREE Inks Agreement to Take Over Funzio.....II-63
Verizon Wireless to Close Appstore for BlackBerry and Android Devices.....II-63
Apigee Takes Over Usergrid.....II-63
App47 Upgrades MAM Platform with HTML5 Support.....II-63
BMC Selects Apperian's EASE® Mobile Application Management Platform.....II-63
1$100
   Deutsche Telekom Selects AppDirect Service Platform for Business Marketplace
  Management.....II-64
Apigee Takes Over Technology Assets of Wholesale Applications Community.....II-64
Opera Software Unveils Enhanced Opera Mobile Store.....II-64
Blaast Extends Availability of Mobile Application Platform to Global
  Developers.....II-64
Blaast Inks Agreement with XL.....II-64
Research In Motion Sets Up BlackBerry Apps Lab at University of Pretoria.....II-64
1$100
   Amazon Appstore (US).....II-65
Appia (US).....II-65
Apple App Store (US).....II-65
1$100
   Baidu (China).....II-66
BlackBerry World (Canada).....II-66
1$100
   GetJar (US).....II-67
Google Play (US).....II-67
Qihoo 360 Technology Co. Ltd. (China).....II-67
1$100
   Samsung Apps (South Korea).....II-68
Tencent (China).....II-68
TIM Store (Italy).....II-68
Windows Phone Store (US).....II-68
1$100
   Table 21: World Recent Past, Current and Future Analysis for Mobile App Stores by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-691$350
   Table 22: World Historic Review for Mobile App Stores by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....II-701$350
   Table 23: World 12-Year Perspective for Mobile App Stores by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2015, and 2020 (includes corresponding Graph/Chart).....II-711$350
   Table 24: World Recent Past, Current and Future Analysis for Mobile App Stores Market by Category - Advertising, Paid Downloads and In-App Purchases Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-721$350
   Table 25: World Historic Review for Mobile App Stores Market by Category - Advertising, Paid Downloads and In-App Purchases Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....II-731$350
   Table 26: World 12-Year Perspective for Mobile App Stores Market by Category - Percentage Share Breakdown of Revenues for Advertising, Paid Downloads and In-App Purchases for Years 2009, 2015, and 2020 (includes corresponding Graph/Chart).....II-741$350
   Table 27: World Recent Past, Current and Future Analysis for Mobile App Stores Market by Segment - Free of Charge and Premium Independently Analyzed with Total Number of Downloads in Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-751$350
   Table 28: World Historic Review for Mobile App Stores Market by Segment - Free of Charge and Premium Independently Analyzed with Total Number of Downloads in Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....II-761$350
   Table 29: World 12-Year Perspective for Mobile App Store Market by Segment - Percentage Share Breakdown of Number of Downloads for Free of Charge and Premium for Years 2009, 2015, and 2020 (includes corresponding Graph/Chart).....II-771$350
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
High Penetration of Smart Devices Drives Market Growth.....III-1
Gaming Monetization Drives Momentum for App Stores.....III-1
1$75
   Table 30: US Mobile Games Market (2014): Percentage Share Breakdown of Revenues by Transaction Type (includes corresponding Graph/Chart).....III-2
Key Statistical Findings.....III-2
Table 31: US Mobile App Market: Estimated Number of Minutes Spent by Users on Mobile Apps Per Day for the Years 2010 and 2014 (includes corresponding Graph/Chart).....III-2
1$200
   Table 32: Average Time Spent (in Minutes) on Mobile Apps on Smartphones and Tablets in the US Per User Per Day: Breakdown by Category for the Year 2014 (includes corresponding Graph/Chart).....III-3
Product Launches.....III-3
5$200
   Strategic Corporate Developments.....III-83$225
   Select App Stores.....III-113$225
   B. Market Analytics.....III-14
Table 33: US Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-14
1$200
   Table 34: US Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-151$200
   A. Market Analysis.....III-16
Current & Future Analysis.....III-16
Product Launch.....III-16
Corporate Development.....III-16
BlackBerry World – A Major Canada-Based App Store.....III-16
1$75
   B. Market Analytics.....III-17
Table 35: Canadian Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-17
1$200
   Table 36: Canadian Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-181$200
   A. Market Analysis.....III-19
Current & Future Analysis.....III-19
Growing Preference for Online Entertainment & Games Drives App Stores
  Market.....III-19
Mobile Gaming: A Major Revenue Contributor.....III-19
1$75
   Product Launches.....III-201$75
   B. Market Analytics.....III-21
Table 37: Japanese Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-21
1$200
   Table 38: Japanese Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-221$200
   A. Market Analysis.....III-23
Current & Future Analysis.....III-23
European App Economy: Snapshots.....III-23
1$75
   B. Market Analytics.....III-24
Table 39: European Recent Past, Current and Future Analysis for Mobile App Stores by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-24
1$200
   Table 40: European Historic Review for Mobile App Stores by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-251$200
   Table 41: European 12-Year Perspective for Mobile App Stores Market by Geographic Region/Country - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2009, 2015, and 2020 (includes corresponding Graph/Chart).....III-261$200
   A. Market Analysis.....III-27
Current & Future Analysis.....III-27
Product Launches.....III-27
1$75
   B. Market Analytics.....III-28
Table 42: French Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-28
1$200
   Table 43: French Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-291$200
   A. Market Analysis.....III-30
Current & Future Analysis.....III-30
Corporate Development.....III-30
1$75
   B. Market Analytics.....III-31
Table 44: German Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-31
1$200
   Table 45: German Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-321$200
   Market Analysis.....III-33
Table 46: Italian Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-33
1$200
   Table 47: Italian Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-341$200
   A. Market Analysis.....III-35
Current & Future Analysis.....III-35
Key Statistical Findings.....III-35
Table 48: UK Mobile App Market (2014): Percentage Share Breakdown of App Usage by Frequency (includes corresponding Graph/Chart).....III-35

Table 49: UK Mobile App Market (2014): Percentage Share Breakdown of App Users by Device Type (includes corresponding Graph/Chart).....III-35
1$200
   Table 50: UK Mobile App Market (2014): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart).....III-36
Product Launches.....III-36
1$200
   Corporate Development.....III-37
B. Market Analytics.....III-37
Table 51: UK Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-37
1$200
   Table 52: UK Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-381$200
   A. Market Analysis.....III-39
Current & Future Analysis.....III-39
Product Launch.....III-39
1$75
   B. Market Analytics.....III-40
Table 53: Spain Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-40
1$200
   Table 54: Spain Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-411$200
   A. Market Analysis.....III-42
Current & Future Analysis.....III-42
Product Launches.....III-42
1$75
   Corporate Developments.....III-431$75
   B. Market Analytics.....III-44
Table 55: Russian Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-44
1$200
   Table 56: Russian Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-451$200
   A. Market Analysis.....III-46
Current & Future Analysis.....III-46
Product Launches.....III-46
1$75
   B. Market Analytics.....III-47
Table 57: Rest of Europe Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-47
1$200
   Table 58: Rest of Europe Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-481$200
   A. Market Analysis.....III-49
Current & Future Analysis.....III-49
Flourishing Smartphone Penetration & Expanding Mobile Gamer Population Propel App
  Store Market.....III-49
High Proliferation of Messaging Apps Generates Monetizing Opportunities.....III-49
1$75
   B. Market Analytics.....III-50
Table 59: Asia-Pacific Recent Past, Current and Future Analysis for App Stores by Geographic Region/Country - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-50
1$200
   Table 60: Asia-Pacific Historic Review for App Stores by Geographic Region/Country - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-511$200
   Table 61: Asia-Pacific 12-Year Perspective for Mobile App Stores by Geographic Region/ Country - Percentage Breakdown of Annual Revenues for China, India and Rest of Asia-Pacific Markets for Years 2009, 2015, and 2020 (includes corresponding Graph/Chart).....III-521$200
   A. Market Analysis.....III-53
Current & Future Analysis.....III-53
Online Shopping Apps Gaining Importance on App Stores.....III-53
Table 62: Leading Online Shopping Mobile Apps in China (2014): Growth of Usage Frequency (In %) (includes corresponding Graph/Chart).....III-53
1$200
   Table 63: Chinese Online Shopping Mobile Apps Market (2014): Percentage Share Breakdown of Users by Gender (includes corresponding Graph/Chart).....III-54

Table 64: Chinese Online Shopping Mobile Apps Market (2014): Percentage Share Breakdown of Users by Age Group (includes corresponding Graph/Chart).....III-54

Table 65: Chinese Online Shopping Mobile Apps Market (2014): Percentage Share Breakdown of Users by User Group (includes corresponding Graph/Chart).....III-54
1$200
   Competitive Scenario.....III-55
Table 66: Chinese Mobile App Store Market (2014): Percentage Share Breakdown of Distribution Volume by Platform (includes corresponding Graph/Chart).....III-55
1$200
   Other Statistical Data.....III-56
Table 67: Chinese Mobile App Market (2014): Percentage Share Breakdown of App Downloads by Source (includes corresponding Graph/Chart).....III-56

Table 68: Chinese Mobile App Store Market (2014): Percentage Share Breakdown of Visiting Frequency by Mobile Users (includes corresponding Graph/Chart).....III-56
1$200
   Table 69: Chinese Mobile App Store Market (2014): Penetration of Mobile Apps as a Proportion of Total Apps by Category (includes corresponding Graph/Chart).....III-571$200
   Table 70: Chinese Mobile App Store Market (2014): Percentage Share Breakdown for Paid & Free App Downloads by Category (includes corresponding Graph/Chart).....III-58

Table 71: Chinese Mobile App Store Market (2014): Percentage Share Breakdown of Free App Downloads by Free Content (includes corresponding Graph/Chart).....III-58
1$200
   Product Launches.....III-59
Corporate Development.....III-59
1$75
   Select App Stores.....III-601$75
   B. Market Analytics.....III-61
Table 72: Chinese Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-61
1$200
   Table 73: Chinese Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-621$200
   A. Market Analysis.....III-63
Current & Future Analysis.....III-63
Product Launch.....III-63
1$75
   B. Market Analytics.....III-64
Table 74: Indian Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-64
1$200
   Table 75: Indian Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-651$200
   A. Market Analysis.....III-66
Current & Future Analysis.....III-66
Product Launch.....III-66
Strategic Corporate Development.....III-66
Samsung Apps – Key South Korea-Based App Store.....III-66
1$75
   B. Market Analytics.....III-67
Table 76: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-67
1$200
   Table 77: Rest of Asia-Pacific Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-681$200
   A. Market Analysis.....III-69
Current & Future Analysis.....III-69
Latin America Offers Opportunities for App Stores.....III-69
Key Statistical Data.....III-69
Table 78: Latin American Mobile Market (2014): Percentage Share Breakdown of Users by Country (includes corresponding Graph/Chart).....III-69
1$200
   Table 79: Latin American Mobile Internet Market (2014): YOY Growth in Internet User Population by Country (includes corresponding Graph/Chart).....III-70

Table 80: Latin American Smartphones Market (2014): Percentage Share Breakdown of Unit Sales by Country (includes corresponding Graph/Chart).....III-70
Product Launch.....III-70
1$200
   B. Market Analytics.....III-71
Table 81: Latin American Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-71
1$200
   Table 82: Latin American Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-721$200
   A. Market Analysis.....III-73
Current & Future Analysis.....III-73
Growing Penetration of Smart Devices Creates Strong Business Case for App Stores
  in The Middle East.....III-73
1$75
   Corporate Development.....III-74
B. Market Analytics.....III-74
Table 83: Rest of World Recent Past, Current and Future Analysis for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-74
1$200
   Table 84: Rest of World Historic Review for Mobile App Stores Market Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2013 (includes corresponding Graph/Chart).....III-751$200
    
 
 


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