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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

17749

Interactions with Platform & by Email *

INTERACTIONS

1775

Unique # Participated *

PARTICIPANTS

355

Responses Validated *

VALIDATIONS

54

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Market Musings.....II-1
Telecommunication Services Move Beyond Voice.....II-1
Developments in GPS, a Key Enabler, Drive Commercial Feasibility of LBS.....II-1
1$100
   GPS-Enabled Touch-Screen Phones Propel Growth.....II-2
LBS: A Review of the Current Scenario.....II-2
1$100
   “Location Does Matter”.....II-3
Development of An Effective Business Model: Critical to Success.....II-3
1$100
   Market Fundamentals/Trends.....II-4
Pricing Dynamics.....II-4
Subscription Model.....II-4
1$100
   Bundled Service Subscription Model.....II-5
One-Time Payment Model.....II-5
Pay-per-use.....II-5
Competition Comes Out of the Shadows.....II-5
1$100
   Growing Popularity of Mobile Commerce Triggers Growth of LBS.....II-6
SMS based LBS: A Truly Out-Of-The- Box Service.....II-6
Passive/Push LBS Services to Grow in Popularity Over Active/Pull LBS Services.....II-6
1$100
   Satellite Imagery Throws the Spotlight on Image- Enhanced Location Based
  Applications.....II-7
1$100
   Emergence of Location-Based “X”.....II-8
The Open Geospatial Consortium (OGC).....II-8
Smartphone Users: A Promising Consumer Cluster.....II-8
Smartphone Mobile Navigation Increases.....II-8
1$100
   Location Based Shopping Applications Catch the Fancy of Shoppers with
  Smartphones.....II-9
Service Market Metrics.....II-9
Location based Social Network Services: A Killer Service Offering.....II-9
1$100
   Demand for Location Enabled Search On the Rise.....II-10
Location Based Mobile Advertising: The Future of Mobile Advertising.....II-10
Increasing Demand for Personal Navigation and Enterprise Services.....II-10
1$100
   Growing Demand for LBS that Provide Users with POI Information.....II-11
Social Networks and Apps Turn Location Data Collection into Games.....II-11
Apps That Allow Users To Search & Review Food Joints Grow In Popularity.....II-11
Demand Grows for Medical and Safety Monitoring Location Tech Based
  Applications.....II-11
1$100
   Demand for Content On the Rise.....II-121$100
   United States.....II-13
Table 1: Consumer LBS Market in North America (2009): Percentage Share Breakdown of Revenue by Application (includes corresponding Graph/Chart).....II-13

Table 2: Location Based Services (LBS) Market in the United States (2007): Percentage Share Breakdown of Revenue by Service/Business Model (includes corresponding Graph/Chart).....II-13
1$300
   Japan.....II-14
Europe.....II-14
1$100
   Data Privacy Laws in Europe.....II-15
Galileo: An Introduction.....II-15
Purpose and Advantages of Galileo.....II-15
1$100
   Features.....II-16
Guaranteed Service.....II-16
Global Integrity.....II-16
Enhanced Signal Performance.....II-16
Search and Rescue Services.....II-16
1$100
   GLONASS (Russia).....II-17
Key Statistical Findings.....II-17
Table 3: European Mobile Location Based Services (LBS) Market (2008): Percentage Share Breakdown of Revenue by Source (includes corresponding Graph/Chart).....II-17
1$300
   Asia-Pacific.....II-18
Table 4: Location Based Services (LBS) Applications Market in Asia-Pacific (2008): Percentage Share Breakdown of Revenue by Segment.....II-18

Table 5: Location Based Services (LBS) Applications Market in Asia-Pacific (2008): Percentage Share Breakdown of Revenue by Country (includes corresponding Graph/Chart).....II-18
Focus on Select Asian Countries.....II-18
New Zealand.....II-18
1$300
   India.....II-19
Technology, Infrastructure & Regulations: A Peek Into the Tri-Challenges.....II-19
1$100
   China.....II-201$100
   Location-based services (LBS): A Definition.....II-21
Types of Location Based Services.....II-21
Location Aware Services.....II-21
Integrated Navigation Services.....II-21
Point-based Search Services.....II-21
1$100
   Location Tracking Services.....II-22
Resource Tracking Services.....II-22
Child Tracking Services.....II-22
Transport Logistics.....II-22
Enabling Technologies.....II-22
1$100
   Global Positioning System (GPS).....II-23
Enhanced 911 (E911).....II-23
1$100
   Wi-Fi Positioning System (WPS).....II-24
Radio Frequency Identification (RFID) II-24 GSM Localization.....II-24
Operator and GPS-Independent Location Service.....II-24
Cell of Origin (COO).....II-24
Time Difference of Arrival (TDOA).....II-24
1$100
   The Angle of Arrival (AOA).....II-25
The Enhanced Observed Time Difference (E-OTD).....II-25
LBS Standards.....II-25
ISO and OGC Standards.....II-25
OpenLS 1.1.....II-25
Directory Service.....II-25
Gateway Service.....II-25
Location Utility Service.....II-25
1$100
   Presentation Service.....II-26
Route Service.....II-26
Open Mobile Alliance.....II-26
Secure User Plane Location (SUPL).....II-26
1$100
   Other LBS Standards.....II-271$100
   Mobile Commerce Introduces New Mobile Applications.....II-28
NAVTEQ Introduces NAVTEQ LocationPointTM Advertising.....II-28
1$100
   Tata Teleservices Launches QUICKFINDER A-GPS Service.....II-29
Trimble Launches Trimble OutdoorsTM GPS Lifestyle Applications on T-Mobile.....II-29
TeleNav Introduces GPS Navigator™ on T-Mobile Sidekick® LXTM.....II-29
1$100
   TeleNav Introduces GPS Navigation Service on T-Mobile G1.....II-30
TeleNav Unveils TeleNav Vehicle Manager.....II-30
MegaFon Introduces Navigator.....II-30
Ilse Media Unveils hier.nl.....II-30
1$100
   MVNO Noverca Italia Unveils Vicino a te.....II-31
Arealcontrol Introduces GPS Lean Software.....II-31
Navitime Unveils Location-Based Services.....II-31
TeleCommunication & CTIA Introduces Integrated Hosted Solutions.....II-31
1$100
   UbiEst Launches UbiSafe.....II-32
Research In Motion Launches TeleNav GPS NavigatorTM on BlackBerry App
  WorldTM.....II-32
ZOS Communications Introduces Location-Based Messaging Platform.....II-32
NAVTEQ and LocatioNet Re-launches amAze Navigation Service.....II-32
1$100
   Tele Atlas Introduces MultiNet® 2009.06.....II-33
1020 Placecast and Alcatel-Lucent to Introduce Location-Based Services.....II-33
Indosat to Launch Location-Based Services.....II-33
Telmap Rolls Out Telmap5.....II-33
1$100
   Cellcom Launches Location-based Services.....II-34
Google Introduces Latitude.....II-34
Sprint Unveils Where and Veriplace.....II-34
Gearworks Unveils OnCare by Gearworks™.....II-34
1$100
   Warid Telecom Rolls Out Location Based Services.....II-35
Microsoft and Mobile Commerce Introduces Location Gateway.....II-35
Redknee Solutions Launches Enhanced Location Services 6.0.....II-35
1$100
   deCarta Unveils deCarta Mobile™.....II-361$100
   Andrew Solutions Unveils GeoLENsTM Policy Server.....II-37
Trimble Launches CondorTM GPS Modules Range.....II-37
Gearworks Unveils etrace® 7.1.....II-37
1$100
   Trimble Launches Trimble® Construction Manager Version 2.4.....II-38
WebTech Wireless Unveils WT7000 Series LocatorTM.....II-38
1$100
   GyPSii Introduces GyPSii OpenExperience API.....II-39
Micro ElectroMechanical Systems Introduces Magnetic Sensors.....II-39
Loc-Aid Launches Carrier-Class Aggregation Platform.....II-39
Sarantel Unveils Pro Antenna.....II-39
1$100
   Sensorlogic Launches XpressIQ Position.....II-40
Ekahau and Ascom Wireless Solutions Unveils Integrated Wi-Fi Positioning
  Solution.....II-40
Telesoft Technologies Introduces HINTON Locator.....II-40
Andrew Solutions Unveils GeoLEN Range of Products.....II-40
1$100
   CSR Unveils BlueCore BC7830.....II-41
SiRF Technology Holdings Launches SiRFatlasIV® Platform.....II-41
1$100
   Google Acquires Admob.....II-42
Apple Takes over Quattro Wireless.....II-42
Useful Networks Enters into Alliance with MoVoxx.....II-42
1$100
   Novasys Takes Over Tridoo.....II-43
Novasys Enters into Partnership with Pointer Telocation.....II-43
Nokia to Form Joint Venture with HCL Infosystems.....II-43
1$100
   Vodafone Group Inks Agreement with Tele Atlas.....II-44
TeleCommunication Systems Takes Over LocationLogic.....II-44
NAVTEQ Acquires T-Systems Traffic.....II-44
1$100
   SiRF Technology Holdings Merges with CSR’s Subsidiary.....II-45
FindWhere Enters into Joint Venture with I2TC.....II-45
Sprint Enters into Partnership with uLocate Communications and WaveMarket.....II-45
1$100
   Mobile Messaging Solutions Purchases Stake in Truck-Loc.....II-46
America Movil and Nokia Enter into Partnership.....II-46
BlueSky Positioning Enters into Partnership with Gecko Landmarks.....II-46
Alcatel-Lucent Enters into Partnership with 1020 Placecast.....II-46
1$100
   NetScout Collaborates with Cisco.....II-47
WebTech Wireless Signs Definitive Agreement with Grey Island Systems
  International.....II-47
China Aerospace Science and Technology Enters into Partnership with China
  Telecom.....II-47
1$100
   Mobile Commerce and O2 UK Enter into Collaboration.....II-48
DeviceAnywhere Enters into Collaboration with Navteq.....II-48
Gearworks Merges with Xora.....II-48
Limbo Merges with Brightkite.....II-48
1$100
   TeleCommunication Enters into Partnership with Alliance Development Group II-49 Hale
  Capital Partners and Autodesk Spins- Off Location Services Business.....II-49
Location Based Services Enters into Settlement and License Agreement with Leap
  Wireless International.....II-49
UbiEst Enters into Partnership with Aepona.....II-49
1$100
   In Real Life Enters into Partnership with GeoMe.....II-50
WebTech Wireless Receives Order from Sat Company.....II-50
Nokia Takes Over NAVTEQ.....II-50
Homeland Integrated Security Systems Signs Letter of Intent with Global Tracking
  Technologies.....II-50
1$100
   uLocate Communications Takes Over Zync.....II-51
Xora Enters into Partnership with WeatherBug.....II-51
GyPSii Signs Agreement with Garmin.....II-51
1$100
   Tele Atlas Signs Agreement with Datamap.....II-52
AvMap and Tele Atlas Extends Collaboration.....II-52
China Telecom Takes Over China Unicom’s Location-Based Services Division.....II-52
Orbster Collaborates with LocatioNet.....II-52
1$100
   infoUSA Licensing Partners with GeoSpot.....II-53
Appello and deCarta Collaborate with LG Electronics.....II-53
Appello Systems Enters into Strategic Partnership with Sony Ericsson.....II-53
u-blox Holding Acquires Geotate.....II-53
1$100
   TeleCommunication Systems Acquires Networks In Motion.....II-54
Intel Joins Partner Zone Program on NN4D.com of NAVTEQ.....II-54
NAVTEQ Purchases Acuity Mobile.....II-54
1$100
   io global Partners with mxData for BT MyPlace Service.....II-55
Tele Atlas Signs Agreement with Nextar.....II-55
Telmap to Provide GPS Navigation Services to Telefónica.....II-55
ALK and Tele Atlas Sign License Agreement.....II-55
T-Mobile Selects Appello and deCarta for Location-Based Services.....II-55
1$100
   Trimble Extends Agreement with NAVTEQ.....II-56
TeleCommunication Systems Signs Agreement with nTelos.....II-56
Tele Atlas Signs Definitive Agreement with Kalyani Group.....II-56
1$100
   Wireless Matrix and Ventyx Enters into Partnership.....II-57
Contigo Enters into Partnership with Jasper Wireless.....II-57
Spirent Inks Agreement with China Telecommunications Technology Labs.....II-57
1$100
   Aepona Enters into Partnership with WaveMarket.....II-58
Tata Teleservices to Deploy A-GPS Location- Based Services Network.....II-58
Eniro and Appello Sign Location-Based Service Agreement.....II-58
Valassis Signs Location-Based Service Agreement with Tele Atlas.....II-58
1$100
   Vodafone to Acquire Wayfinder Systems.....II-59
SK Telecom Takes Over E-eye High Tech.....II-59
Nokia Acquires Plazes.....II-59
Artilium Takes Over Trisent.....II-59
1$100
   Useful Networks Purchases KnowledgeWhere.....II-60
Apishere to Purchase Navit Innovations.....II-60
1$100
   Network Operators.....II-61
Orange UK (UK).....II-61
Sprint Nextel (USA).....II-61
T-Mobile Deutschland GmbH (Germany).....II-61
Vodafone Group Plc (UK).....II-61
AT&T, Inc. (USA).....II-61
1$100
   Verizon Communications, Inc. (USA).....II-62
NTT DoCoMo, Inc. (Japan).....II-62
Handset/Mobile Terminal Vendors.....II-62
Apple, Inc., (USA).....II-62
Garmin International Inc. (USA).....II-62
1$100
   Motorola, Inc., (USA).....II-63
Nokia Corporation (Finland).....II-63
Research In Motion Limited (Canada).....II-63
1$100
   Samsung Group (South Korea).....II-64
Location Platform Providers.....II-64
DeCarta, Inc., (USA).....II-64
Jentro Technologies GmbH (Germany).....II-64
1$100
   TeleCommunication Systems, Inc. (USA).....II-65
Location Based Service Application Providers.....II-65
Brightkite, Inc., (USA).....II-65
Creativity Software (UK).....II-65
1$100
   Findcall UK (UK).....II-66
Loopt (USA).....II-66
Ituran Location and Control Ltd. (Israel).....II-66
NAVTEQ (USA).....II-66
1$100
   TeleNav, Inc. (USA).....II-67
TomTom International BV (The Netherlands).....II-67
Trueposition, Inc. (USA).....II-67
Telmap Ltd (Israel).....II-67
Trimble Navigation Limited (USA).....II-67
1$100
   Useful Networks Inc. (USA).....II-68
WHERE Inc (USA).....II-68
1$100
   Table 6: World Recent Past, Current and Future Analysis for Location-Based Services by Geographic Region – North America, Japan, Europe, and Asia-Pacific (excluding Japan) Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 015 (includes corresponding Graph/Chart).....II-691$300
   Table 7: World 10-Year Perspective for Location- Based Services by Geographic Region - Percentage Breakdown of Annual Revenues for North America Japan, Europe, and Asia-Pacific (excluding Japan) Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart).....II-701$300
   Table 8: World Recent Past, Current and Future Analysis for Location-Based Services by Geographic Region – North America, Japan, Europe, and Asia-Pacific (excluding Japan) Markets Independently Analyzed with Number of Subscribers in Thousands for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-711$300
   Table 9: World 10-Year Perspective for Location Based-Services by Geographic Region – Percentage Breakdown of Subscribers Base for North America Japan, Europe, and Asia-Pacific (excluding Japan) Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart).....II-721$300
    
 
 


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