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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

11127

Interactions with Platform & by Email *

INTERACTIONS

1335

Unique # Participated *

PARTICIPANTS

334

Responses Validated *

VALIDATIONS

36

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
In-Game Advertising (IGA).....I-3
  
   Market Snapshots.....II-4
In-Game Advertising - Current and Future Analysis.....II-4
1$100
   Current and Future Analysis.....II-5
Table 1: Global In-Game Advertising Revenues (2010): Percentage Breakdown by Major Market Segments - Online Games, Home Console, Offline Computer, Handheld Console and Mobile (includes corresponding Graph/Chart).....II-5
1$350
   In-game Advertisements – Inexpensive, Measurable and Effective.....II-6
IGAs Notch the Highest Ad Recall Percentage.....II-6
Table 2: Ad Recall Average Percentages for Various Media Forms (includes corresponding Graph/Chart).....II-6
‘Integrate’ not ‘Interrupt’, is the Mantra for Success for In-game Advertisers.....II-6
1$350
   Vertical Expansion of IGA.....II-7
IGA Not Suitable for Niche Products.....II-7
IGA Not Just for Corporates.....II-7
Gaming Industry Witnesses A Shift in Demographics.....II-7
1$100
   In-game Ads Eye Social Networking Games.....II-8
Social Networking Games Help in Brand Promotion.....II-8
Table 3: Top 10 Social Networking Websites (Mar 2011): Ranked by Number of Visits (includes corresponding Graph/Chart).....II-8
Social Gaming Industry Governed by Varied Business Models.....II-8
1$350
   Few Big Advertising Agencies Hold Opposed Views.....II-9
Tracking and Assessing In-game Ad Effectiveness.....II-9
1$100
   What Constitutes an Impression – A Million Dollar Question.....II-10
Standardization is the Need of the Hour.....II-10
Ranking of Key In-Game Advertising Drawbacks.....II-10
1$100
   In-Game Advertising – Pricing Models.....II-11
Online Advertising Market.....II-11
1$100
   Table 4: Worldwide Advertising Market (2010): Percentage Breakdown by Media - Television, Newspapers & Magazines, Internet, Radio, Outdoor & Others and Cinema (includes corresponding Graph/Chart).....II-12
The Regulatory Environment.....II-12
IBA Guidelines for IGA in Console-based Games.....II-12
1$350
   Mobile Game Advertising.....II-13
Table 5: Global Market for Mobile Games Advertising (2008-2011): Breakdown of Market Value in US$ Million by Geographic Region - US, Europe, Japan and Asia-Pacific (includes corresponding Graph/Chart).....II-13
Advertising in Mobile Games – Few Facts.....II-13
1$350
   Recession and the Larger Advertising Industry.....II-14
Ad-Spends Increase as Economies Recover.....II-14
1$100
   Advertisers Leverage High Internet Traffic through Free Online Casual Games.....II-15
Games Become Shorter, Command Advertisers to be More Innovative.....II-15
Big Advertises Pursue an Integrated Strategy for Advertising.....II-15
More Marketing Dollars for IGA from the Sports Category.....II-15
Developers Move Advertising In-House.....II-15
1$100
   IGA in the Race to Become Mainstream Revenue Source for Developers.....II-16
Overzealous Publishers Could Dampen IGA’s Bright Future as an Advertising
  Platform.....II-16
Recession, a Boon for the IGA Industry.....II-16
Crisis Fuels Demand for Branded Flash Games.....II-16
1$100
   Consumer is the King.....II-17
Challenges Confronting In-Game Advertising.....II-17
Lack of Platform Interoperability – Hampers Standardized Performance
  Measurement.....II-17
Need for Closer Regulation of Advertising in Games.....II-17
1$100
   Advergames More Prone to Hacking.....II-18
Violent Games and Real Life Violence – Are they Linked?.....II-18
Lack of Standardization in Metrics Make In-game Ad Campaigns a Difficult
  Choice.....II-18
1$100
   Top Video Game Advertising Trends.....II-19
Industry Stakeholders.....II-19
1$100
   Few Vital Statistics.....II-20
Table 6: Global Video Game Market (2010): Breakdown of Market Size in US$ Billion by Geographic Region - EMEA, Asia-Pacific, North America and Latin America (includes corresponding Graph/Chart).....II-20

Table 7: Global Video Console Sales (2008-2010) in Millions of Units (includes corresponding Graph/Chart).....II-20
Major Console Manufacturers and their Devices (Hand-Held and Fixed).....II-20
1$350
   Table 8: Global Market for Video and Computer Games (2011): Percentage Share Breakdown by Market Segments - Home Console Software, Online Game Revenues, Home Console Hardware, Mobile Game, Handheld Software, Computer Software and Handheld Hardware (includes corresponding Graph/Chart).....II-211$350
   In-Game Advertising.....II-22
Table 9: Global In-game Advertising Audience as a Percentage of TV Households for Years 2005-2010 (includes corresponding Graph/Chart).....II-22
1$350
   IGA – A Win-Win Proposal for Game Makers and Advertisers Alike.....II-23
Various Options to Reach Target Audience in-Game Ads.....II-23
1$100
   In-game Advertising - Categories.....II-24
Static In-game Advertising.....II-24
Dynamic In-game Advertising.....II-24
Pre game, Post game and Interstitial ads.....II-24
Choice of a Game – The First Critical Choice.....II-24
1$100
   Appropriate Ad-Placement – A Vital Deal Point.....II-25
Key Advantages Offered.....II-25
Play it Right.....II-25
1$100
   Advergames.....II-261$100
   Chart Outlining Various Aspects of Video Game Advertising Segments.....II-27
Around Game Advertising.....II-27
Game Types and Models.....II-27
Various Game Types.....II-27
1$100
   Core and Casual Games.....II-28
Casual, Hardcore and the Obsessive Type of Gamers.....II-28
1$100
   Table 10: Core and Casual Gamers Worldwide (2010): Percentage Breakdown by Various Age-Groups - 18-34 Years, 35-44 Years, 45-54 Years and 55+ Years (includes corresponding Graph/Chart).....II-29
Free-to-Play and Pay-to-Play Games.....II-29
MMOGs.....II-29
Gamer Engagement Measurement.....II-29
Quantemo® Physiological Index for Measuring Gamer Engagement.....II-29
1$350
   Computer Games - Background.....II-30
In-Game Advertising – A Brief History.....II-30
2$125
   Tap Me Introduces iPhone SDK, Ad Platform for iPhones.....II-32
WildTangent Rolls Out Social Space Ad Platform BrandBoost™ in the UK.....II-32
WeeWorld Introduces SGA Network.....II-32
SupersonicAds Launches BrandConnectTM, a Virtual Revenue Monetization Solution.....II-32
1$100
   Tap Me Launches its First In-Game Advertising Platform.....II-33
WildTangent Introduces BrandBoostTM In-game Advertising Platform.....II-33
Electronic Arts Launches New In-Game Advertising Suite .....II-33
1$100
   Greystripe to Introduce iFlash Ads for iPads.....II-34
Kingsoft to Introduce In-game Magazine Ads.....II-34
Double Fusion to Introduce In-game Advertisements in WipEout®HD.....II-34
Nissan Launches iPhone Game for Advertising Nissan Cube Car.....II-34
1$100
   Yahoo Unveils Games Site with Ad Supported Games.....II-35
Greystripe to Introduce GS.Tailgate and GS.Impact Advertisement Formats for
  iPhone.....II-35
Google Launches Beta Version of AdSense.....II-35
1$100
   ValueClick Takes Over Greystripe.....II-36
Intergi and Ubisoft® Collaborate Over Ad Representation Services.....II-36
NeoEdge Undergoes Name Change to ‘BlueNoodle’.....II-36
Gameloft to Develop Advergame for Audi.....II-36
1$100
   Shanda Games Acquires Mochi Media.....II-37
UBM Acquires Game Advertising Online.....II-37
Electronic Arts and Gaikai Ink a Multi-Year Licensing Agreement.....II-37
Candystand.com and Intergi Entertainment Collaborate over In-game Advertising.....II-37
1$100
   Electronic Arts Moves In-Game Advertising Business In-house.....II-38
Double Fusion Obtains Dynamic IGA Rights for Sports Series of 2K Sports.....II-38
iWin Incorporates BrandBoostTM Platform of WildTangent into Family Feud.....II-38
Playdom to Integrate BrandBoostTM Platform of WildTangent into Tiki Farm.....II-38
1$100
   IGA Worldwide Delivers In-Game Advertisements to Rising Eagle.....II-39
WildTangent® Collaborates with CrowdStar®.....II-39
Microsoft Shuts Down Massive Inc......II-39
NAMCO BANDAI and Double Fusion Ink In-game Agreement.....II-39
1$100
   WildTangent Collaborates with Mochi Media Over Ad Sales.....II-40
PlaceVine Partners with Double Fusion.....II-40
OMGPOP Inks Exclusive Ad-Sale Agreement with WildTangent.....II-40
1$100
   Double Fusion Introduces In-Game Advertising Service in Japan.....II-41
Sony Selects IGA Worldwide for MLB® 09, Baseball Game.....II-41
IGA Worldwide Provides Ad Network Service to G4Box’s Cross Fire.....II-41
DG FastChannel Takes over Enliven.....II-41
1$100
   Yahoo Signs Agreements with NeoEdge and DoubleFusion.....II-42
Massive Signs Multi-title and Multi-year Agreement with Activision Publishing.....II-42
Double Fusion Partners with Leading Videogame Publishers to Strengthen Gaming
  Portfolio.....II-42
1$100
   Massive Signs Global Multi-year Deal with THQ.....II-43
Google Forays Into In-Game Advertising.....II-43
eType Video Bags Contract from Mochi Media.....II-43
SCEE and SCEA Select Double Fusion for IGA Delivery on PS3™.....II-43
1$100
   Mangrove Capital Partners Invests in EnterMedia.....II-44
Double Fusion and NCsoft® Collaborate For City of Heroes®, an Online Multiplayer
  Game.....II-44
Doppelganger Selects Double Fusion to Integrate Brands into its vSide Virtual
  World.....II-44
1$100
   Double Fusion to Support Dynamic Advertising in Gearbox’s New Games.....II-45
Massive and EA Extend Existing Dynamic IGA Agreement.....II-45
id Software Selects IGA Worldwide for Supporting IGA in Quake Live.....II-45
1$100
   Double Fusion Supports Spill Group’s Casual Games.....II-461$100
   Blockdot, Inc (US).....II-47
BlueNoodle / NeoEdge (US).....II-47
Double Fusion, Inc (US).....II-47
1$100
   Electronic Arts Inc., (US).....II-48
Google Adscape Media (US).....II-48
Gaikai Inc (US).....II-48
1$100
   Game Creative Pty Ltd (Australia).....II-49
Greystripe (US).....II-49
IGA Worldwide (US).....II-49
1$100
   Intergi Entertainment (US).....II-50
Mochi Media (US).....II-50
Tap Me! Inc. (US).....II-50
WildTangent, Inc. (US).....II-50
1$100
   Yahoo, Inc (US).....II-511$100
   Table 11: World Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-521$350
   Table 12: World Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-531$350
   A. Market Analysis.....II-54
Outlook.....II-54
An Overview of the US Video Game Industry.....II-54
Figures Speak.....II-54
Table 13: US Media Market: Breakdown of Expected CAGRs for Media Formats - Internet & Video Games, Television, Radio and Print (Years 2009-2017) (includes corresponding Graph/Chart).....II-54
1$350
   Advertising in Video Games Becomes Mainstream Activity.....II-55
Table 14: US Video Game Advertising Spends (2007-2010): Percentage Share Breakdown by Categories - In-Game Advertising and Advergames (includes corresponding Graph/Chart).....II-55
1$350
   Table 15: US Console Game Sales in Millions of Units for the Year 2008 (includes corresponding Graph/Chart).....II-56
Service Introductions/ Launches.....II-56
3$350
   Recent Industry Activity.....II-599$225
   Key players.....II-685$175
   B. Market Analytics.....II-73
Table 16: US Recent Past, Current & Future Analysis for In-Game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-73
1$350
   Table 17: US Historic Review for In-Game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-741$350
   A. Market Analysis.....II-75
Outlook.....II-75
B. Market Analytics.....II-75
Table 18: Canadian Recent Past, Current & Future Analysis for In-Game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-75
1$350
   Table 19: Canadian Historic Review for In-Game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-761$350
   A. Market Analysis.....II-77
Outlook.....II-77
Service Introductions/ Launche.....II-77
Recent Industry Activity.....II-77
1$100
   B. Market Analytics.....II-78
Table 20: Japanese Recent Past, Current & Future Analysis for In-Game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-78
1$350
   Table 21: Japanese Historic Review for In-Game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-791$350
   A. Market Analysis.....II-80
Outlook.....II-80
IGA in Europe – A Nascent Yet Promising Advertising Segment.....II-80
Table 22: European Console Sales (2010): Breakdown of Unit Sales by the Big Five Countries - The United Kingdom, France, Germany, Spain and Italy (Sales in Million) (includes corresponding Graph/Chart).....II-80
1$350
   Service Introductions/ Launche.....II-81
Recent Industry Activity.....II-81
2$125
   B. Market Analytics.....II-83
Table 23: European Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-83
1$350
   Table 24: European Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-841$350
   A. Market Analysis.....II-85
Outlook.....II-85
B. Market Analytics.....II-85
Table 25: French Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-85
1$350
   Table 26: French Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-861$350
   A. Market Analysis.....II-87
Outlook.....II-87
B. Market Analytics.....II-87
Table 27: German Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-87
1$350
   Table 28: German Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-881$350
   A. Market Analysis.....II-89
Outlook.....II-89
B. Market Analytics.....II-89
Table 29: Italian Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-89
1$350
   Table 30: Italian Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-901$350
   A. Market Analysis.....II-91
Outlook.....II-91
Service Introduction.....II-91
1$100
   B. Market Analytics.....II-92
Table 31: UK Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-92
1$350
   Table 32: UK Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-931$350
   A. Market Analysis.....II-94
Outlook.....II-94
B. Market Analytics.....II-94
Table 33: Spanish Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-94
1$350
   Table 34: Spanish Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-951$350
   A. Market Analysis.....II-96
Outlook.....II-96
B. Market Analytics.....II-96
Table 35: Russian Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-96
1$350
   Table 36: Russian Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-971$350
   A. Market Analysis.....II-98
Outlook.....II-98
B. Market Analytics.....II-98
Table 37: Rest of Europe Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-98
1$350
   Table 38: Rest of Europe Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-991$350
   A. Market Analysis.....II-100
Outlook.....II-100
The Australian IGA Market Displays Rapid Growth.....II-100
The Chinese In-game Advertising Industry – An Overview.....II-100
1$100
   Entertainment and Media Industry in India to Witness a Boom.....II-101
Service Introductions/ Launche.....II-101
Key Player.....II-101
1$100
   B. Market Analytics.....II-102
Table 39: Asia-Pacific Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-102
1$350
   Table 40: Asia-Pacific Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-1031$350
   A. Market Analysis.....II-104
Outlook.....II-104
B. Market Analytics.....II-104
Table 41: Middle East Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-104
1$350
   Table 42: Middle East Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-1051$350
   A. Market Analysis.....II-106
Outlook.....II-106
B. Market Analytics.....II-106
Table 43: Latin America Recent Past, Current & Future Analysis for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-106
1$350
   Table 44: Latin America Historic Review for In-game Advertising Market Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-1071$350
    
 
 


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