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PARTICIPANTS

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Responses Validated *

VALIDATIONS

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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Household Green Cleaning Products.....I-3
  
   Household Green Cleaning: A Prelude.....II-4
Global Outlook – Household Green Cleaning Products Market.....II-4
Analysis by Geographic Region.....II-4
1$100
   Analysis by Product Segment.....II-5
Geographical Variations in Demand.....II-5
Green Trend Taking Root in Cleaning Industry.....II-5
1$100
   Competition- Cleaning Products Market.....II-6
Table 1: Global Household Cleaning Products Market (2010): Percentage Share Breakdown By Leading Players - Procter and Gamble Company, Unilever, Reckitt Benckiser, Henkel, S.C. Johnson and Company, Palmolive, Kao Corporation, Clorox, Private Label and Others (includes corresponding Graph/Chart).....II-6
1$350
   Worldwide Market for Green Solutions to Soar Through Year 2020.....II-7
Consumer Awareness Spurs Green Cleaning Market.....II-7
Price and Performance, Major Factors for Green Cleaning Market.....II-7
1$100
   Competition Steps up in Green Cleaning Space.....II-8
Cleaning Wipes Makers Resort to Product Innovation for Survival.....II-8
Table 2: Global Household Cleaning Wipes Market (2010): Percentage Share Breakdown by Geographic Region- North American, Western Europe, Asia Pacific, Australasia and Others (includes corresponding Graph/Chart).....II-8
1$350
   Detergent Producers Focus on Product Sustainability.....II-91$100
   Stricter Standards for Green Products.....II-10
Green Cleaning Trend Encroaches into Cleaning Wipes Market.....II-10
1$100
   Green Trend Driving Innovations in Detergent Market.....II-111$100
   Household Wipes Makers Innovate to Combat Market Stagnation.....II-12
Limited Market Expansion in Sector.....II-12
Active Product Innovation in Wet Impregnated Wipes Segment.....II-12
1$100
   Green Cleaning Trend Visible in Wipes Market.....II-13
Manufacturers Introduce New Product Segments.....II-13
Floor Cleaning and Dry Electrostatic Wipes Products Find Few Takers.....II-13
1$100
   Overview.....II-14
Global and Regional Ecolabeling, Certification and Standards Agencies.....II-14
1$100
   Case for Third Party Certification in Green Cleaning.....II-15
Performance Testing and Certification.....II-15
1$100
   Advantages of Third Party Certification.....II-161$100
   Conventional Cleaning Products.....II-17
Defining Green Cleaning.....II-17
Common Features Of Green Cleaning Products.....II-17
1$100
   Greenwashing.....II-18
Benefits of Green Cleaning.....II-18
Health Benefits.....II-18
1$100
   Toxic Chemicals Present in Cleaning Products with Primary Use in Cleaning Products
  and Related Health Related Problems.....II-19
1$100
   Economic Benefits.....II-20
Environmental Benefits.....II-20
Homemade Green Cleaners.....II-20
1$100
   Household Cleaners Product Segments.....II-21
General Household Cleaners.....II-21
1$100
   Household Cleaning Wipes.....II-22
Laundry Cleaners.....II-22
Types of Green Cleaners.....II-22
Enzyme Cleaners.....II-22
1$100
   Colloid Cleaners.....II-23
New Technologies in Green Cleaning.....II-23
Wash Balls - Green Laundry Detergent of the Future.....II-23
Steam Cleaning - An Emerging Green Technology.....II-23
1$100
   Conclusion.....II-241$100
   Fresh & Easy Rolls Out Green Things Household Green Cleaning Range.....II-25
Biotech Medical Launches SpectraSan™ Hungry Enzymes Range.....II-25
Green Earth Technologies Launches G-CLEAN™.....II-25
Core Products Rolls Out Green Logic™ Stainless Steel Cleaner.....II-25
1$100
   P&G Professional™ Rolls Out ProLine® Floor Care System.....II-26
Earth Friendly Products Unveils ECOS Auto Dishwashing Gel.....II-26
UK-based Entrepreneur Launches eco2life Cleaning Products.....II-26
SC Johnson Rolls Out Windex® Mini Cleaning Concentrates.....II-26
1$100
   Replenish Introduces Cleaning Concentrate Mixing and Delivery System.....II-27
Green Irene Introduces Green Irene Enzyme Cleaners.....II-27
Dimension 3D Printing Unveils WaveWash Cleaning System.....II-27
1$100
   Brightside Products Launches Green Beast Product Range.....II-28
Pacific Sands Launches Natural Choices™ Refillables™ Product Line.....II-28
Organic Product Solutions Unveils Natures Solution Range.....II-28
Easy-Do Products Unveils Green Cleaning Tools.....II-28
Maxons Restorations Introduces Green Clean™ Services.....II-28
1$100
   AkzoNobel Surface Chemistry Launches Berol® HD Cleaner.....II-29
Ekotribe Introduces Better Life Eco-Friendly Cleaning Products.....II-29
Earth Friendly Products Introduces DuoDish Detergent.....II-29
SAPOS Rolls Out Natural Green Cleaning Product Range.....II-29
1$100
   Green Cleaners USA™ Introduces Sodium Percarbonate Laundry Cleaner.....II-30
Green Cleaners USA™ Unveils Best Deck Cleaner™.....II-30
HealthWay Launches Terafore Range of Green Cleaning Solutions.....II-30
Seventh Generation Launches Three Novel Natural Cleaning Products.....II-30
PRIDE Industries Introduces PRIDEClean™ Range.....II-30
1$100
   DCL Solutions Introduces Pak-IT Cleaning Products.....II-31
3M Company Unveils Greener Packaging for Scotch-Brite™ Products.....II-31
1$100
   Daimer Industries Introduces New Carpet Cleaners.....II-32
SeaYu® Enterprises Launches Clean+Green®.....II-32
Thetford Launches Line of RV Cleaning Products.....II-32
Clorox Launches Green Works™ Natural Laundry Products.....II-32
1$100
   Electrolux Introduces Green Vacuum System.....II-33
Stratus Building Solutions Launches Green Clean Range.....II-33
Daimer Industries Launches Eco-Green Tile & Grout Cleaner.....II-33
Daimer Industries Unveils Eco-Green Carpet Care & Upholstery Cleaner.....II-33
1$100
   Daimer Industries Introduces Eco-Green Glass & Multi-Surface Cleaner.....II-34
Daimer Industries to Introduce Eco-Green® Grease Trap Degreaser & Treatment.....II-34
Ambrose Building Services Launches Innovative Disinfecting System.....II-34
WalMart Canada Unveils GreenLine Eco-friendly Range.....II-34
1$100
   Sunburst Chemicals Unveils Solid Green Cleaner.....II-35
Selestial Soap Introduces Liquid Laundry Detergent.....II-35
Earth Friendly Products Rolls Out EcoBreeze Fabric Freshener.....II-35
Green Maids of York Introduces Green Cleaning Service.....II-35
Hain Celestial to Unveil Martha Stewart Green Cleaning Solutions.....II-35
1$100
   American Consumer Products Introduces Eco-Friendly Household Cleaning Range.....II-36
Green Earth Nano Science Launches SolarStucco™.....II-36
Source Direct Holdings Introduces Green Cleaning Products.....II-36
Core Products Introduces Cleaning By Colors™ System.....II-36
1$100
   Enzyme Industries Unveils Sani-Treet Green Cleaning Solution.....II-37
Colgate-Palmolive Introduces Eco-friendly Multi-Purpose Cleaner.....II-37
Motsenbocker Unveils Natural Stain Remover.....II-37
Kaivac Launches New Cleaning Solution.....II-37
JML Unveils Doktor Power Green Cleaning Solution.....II-37
George Foreman Unveils Knock-Out® Household Cleaners.....II-37
1$100
   The Clorox Company Launches Green Works™ Cleaners.....II-381$100
   Union Equity Acquires Bio Fusion Corp.....II-39
Method Products Partners with Segetis.....II-39
Green Bridge Industries Inks Agreement with Bio-Clean.....II-39
Pacific Sands Inks Partnership Agreement with TissueTopia.....II-39
1$100
   G-Clean™ Range Receives Eco Options™ Certification from The Home Depot.....II-40
Wowgreen International Inks Letter of Intent to Acquire Green Bridge
  Industries.....II-40
Jane Capital Partners Acquires Greenhome.com.....II-40
NuEarth Takes Over AB Technology.....II-40
1$100
   Green Bridge Industries Takes Over Organic Product Solutions.....II-41
Green Bridge Industries and Green Bridge Technologies Ink Letter of Intent.....II-41
Extreme Mobile Coatings to Acquire Clean Marine.....II-41
1$100
   TAEC to Establish GEM Cleaning Products Manufacturing Plant.....II-42
Alcoa Selects Natures Solution™ Cleaning Solutions.....II-42
P&G’s Tide Coldwater® Receives Green Good Housekeeping Seal.....II-42
Seventh Generation Signs Distribution Agreement with Walmart.....II-42
1$100
   Brightside Products Inks Partnership With AEC CommuniteStore.....II-43
AkzoNobel Receives DfE for Berol® PBX Stain Remover.....II-43
Green Bridge Industries Purchases Brightside Products.....II-43
ERRA Purchases Ergenics.....II-43
1$100
   Clorox’s Green Corners 42% of Green Cleaning Market.....II-44
TWIST Selects Whole Foods Market to Distribute Products.....II-44
Hain Celestial and Martha Stewart Living Omnimedia Enter into Agreement.....II-44
ServiceMaster Clean Receives GS-42 Certification.....II-44
Green Bridge Industries Inks Agreement with SpongeTech®.....II-44
1$100
   American Bio-Clean Signs Agreement with Nature of Beauty.....II-45
Nilfisk-Advance Purchases Cyclone Environmental Technologies.....II-45
SC Johnson to Purchase Caldera.....II-45
BabyGanics Secures Financing from Atlas Advisors, New York.....II-45
1$100
   3M Company (US).....II-46
Core Products Company, Inc (US).....II-46
Earth Friendly Products, Inc. (US).....II-46
Ecolab Inc (US).....II-46
1$100
   Ecover (Belgium).....II-47
Green Bridge Industries, Inc. (US).....II-47
1$100
   Green Earth Technologies, Inc. (US).....II-48
Method Products Ltd. (US).....II-48
Nature Clean (Canada).....II-48
Oxi Brite, Inc. (Canada).....II-48
1$100
   SC Johnson & Sons, Inc. (US).....II-49
Seventh Generation, Inc. (US).....II-49
Shaklee Corporation (US).....II-49
Sunshine Makers, Inc. (US).....II-49
1$100
   The Clorox Company (US).....II-50
Unilever NV (The Netherlands).....II-50
1$100
   Table 3: World Recent Past, Current & Future Analysis for Household Green Cleaning Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-511$350
   Table 4: World 10-Year Perspective for Household Green Cleaning Products by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-521$350
   Household Green Cleaning Products by Product Segments.....II-53
Table 5: World Recent Past, Current & Future Analysis for General Household Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-53
1$350
   Table 6: World 10-Year Perspective for General Household Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-541$350
   Table 7: World Recent Past, Current & Future Analysis for Laundry Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-551$350
   Table 8: World 10-Year Perspective for Laundry Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-561$350
   A. Market Analysis.....II-57
Current and Future Analysis.....II-57
Major Market Trends.....II-57
Concept of Green Cleaning Products Yet to Take Off in a Big Way.....II-57
1$100
   Reduction in Consumer Spending Hurts Green Cleaner Sales.....II-58
Green Cleaning Sector Offers Potential for High Growth.....II-58
1$100
   Major Players Aggressively Target Green Cleaning Segment.....II-59
Table 9: US Household Cleaning Products Market (2010): Percentage Share Breakdown by Leading Manufacturers (includes corresponding Graph/Chart).....II-59
1$350
   Green Cleaning Leaders Suspected of Greenwashing.....II-60
Lack of Consumer Awareness Poses Major Challenge for Market Penetration.....II-60
Green Trend in Household Detergents Market Spreads to Surfactants Industry.....II-60
1$100
   Table 10: US Surfactants Market (2010): Percentage Share Breakdown of Annual Consumption in Household Cleaners by Product Segments- Laundry Detergents, Dishwashing Detergents, Fabric Softeners and Others (includes corresponding Graph/Chart).....II-61

Table 11: US Surfactants Market (2010): Percentage Share Breakdown of Annual Consumption by Major Industries (includes corresponding Graph/Chart).....II-61
1$350
   Government Eco-Seal Initiatives Stimulate Green Cleaning Sector.....II-62
American Green Cleaning Movement Largely Untouched by Recession.....II-62
Increasing Awareness About Green Claims Among US Consumers.....II-62
1$100
   Rising Demand for Green Dish and Laundry Cleaning Products.....II-63
Cleaning Industry Responds to Green Consumer Wave.....II-63
USGBC and EPA Amend Regulations for Eco-friendly Products.....II-63
1$100
   More US States Ban Phosphate-Based Household Dish- Cleaning Detergents.....II-64
Greenwashing Continues to Plague Green cleaning Industry.....II-64
1$100
   Green Cleaning Manufacturers Adopt Eco-Friendly Processes.....II-65
US Consumer Demand for Green Cleaning Products Scales New Heights.....II-65
1$100
   Table 12: US Household Cleaners Market (2010): Percentage Breakdown of Annual Sales of Household Cleaners by Product Category (includes corresponding Graph/Chart).....II-66
Health Concerns Sway Consumer Sentiment towards Green Cleaning.....II-66
Competition Heats Up in Green Cleaning Market.....II-66
1$350
   US EPA Reviews Position on Green Claims.....II-67
US Consumers Lag on Green Purchases.....II-67
Cleaning Product Manufacturers Set Green Standards for Industry.....II-67
1$100
   Mainstream Green Products Capture Attention of US Consumers and Retailers.....II-681$100
   Biocide Industry Increases Focus on Green Cleaning.....II-69
Household Wipes Market Witnesses Mixed Growth.....II-69
Government Initiatives Boost Market for Green Cleaners.....II-69
1$100
   Ecolabels Gaining Popularity Among Consumers.....II-70
Regulatory Scenario in the US.....II-70
1$100
   US Major Ecolabelling and Certification Organizations.....II-711$100
   Product Launches.....II-7212$495
   Recent Industry Activity.....II-847$395
   Key Players.....II-916$395
   B. Market Analytics.....II-97
Table 13: US Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-97
1$350
   Table 14: US 10-Year Perspective for Household Green Cleaning Products by Segments - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-981$350
   A. Market Analysis.....II-99
Current and Future Analysis.....II-99
Canadian Ecolabelling and Certification Organizations.....II-99
Major Market Trend.....II-99
Canada Fails to Seize Green Cleaning Opportunity.....II-99
1$100
   Product Introductions.....II-1001$100
   Key Players.....II-101
The Avmor Group.....II-101
Nature Clean.....II-101
Planet People.....II-101
1$100
   B. Market Analytics.....II-102
Table 15: Canadian Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-102
1$350
   Table 16: Canadian 10-Year Perspective for Household Green Cleaning Products by Segments - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1031$350
   A. Market Analysis.....II-104
Current and Future Analysis.....II-104
Ecolabelling and Certification Organizations in Japan.....II-104
1$100
   B. Market Analytics.....II-105
Table 17: Japanese Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-105
1$350
   Table 18: Japanese 10-Year Perspective for Household Green Cleaning Products by Segments - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1061$350
   A. Market Analysis.....II-107
Current and Future Analysis.....II-107
Analysis by Country.....II-107
Analysis by Product Segment.....II-107
European Ecolabelling and Certification Organizations.....II-107
1$100
   Major Market Trend.....II-108
European Commission Proposes Ban on Phosphate- Based Cleaning Products.....II-108
Synthetic Surfactants Prohibited in Europe.....II-108
Regulatory Environment in European Union.....II-108
1$100
   B. Market Analytics.....II-109
Table 19: European Recent Past, Current & Future Analysis for Household Green Cleaning Products by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-109
1$350
   Table 20: European 10-Year Perspective for Household Green Cleaning Products by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, and Rest of Europe Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1101$350
   Table 21: European Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-1111$350
   Table 22: European 10-Year Perspective for Household Green Cleaning Products by Segments - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1121$350
   A. Market Analysis.....II-113
Current and Future Analysis.....II-113
Key Players.....II-113
1$100
   B. Market Analytics.....II-114
Table 23: French Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-114
1$350
   Table 24: French 10-Year Perspective for Household Green Cleaning Products by Segments - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1151$350
   A. Market Analysis.....II-116
Current and Future Analysis.....II-116
Import-Export Scenario.....II-116
1$100
   B. Market Analytics.....II-117
Table 25: German Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-117
1$350
   Table 26: German 10-Year Perspective for Household Green Cleaning Products by Segments - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1181$350
   A. Market Analysis.....II-119
Current and Future Analysis.....II-119
Major Market Trend.....II-119
Product Innovation Required to Fuel Growth.....II-119
1$100
   B. Market Analytics.....II-120
Table 27: Italian Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-120
1$350
   Table 28: Italian 10-Year Perspective for Household Green Cleaning Products by Segments - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1211$350
   A. Market Analysis.....II-122
Current and Future Analysis.....II-122
Major Market Trends.....II-122
High Price of Green Products Curtails Sector Growth.....II-122
Sales in Green Products Market to Surge.....II-122
1$100
   Competition.....II-123
Table 29: UK Household Cleaning Products Market (2010): Percentage Market Share of Leading Manufacturers (includes corresponding Graph/Chart).....II-123
Product Introductions.....II-123
2$350
   B. Market Analytics.....II-125
Table 30: UK Recent Past, Current and Future Analysis for Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-125
1$350
   Table 31: UK 10-Year Perspective for Green Cleaning by Product Segment - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1261$350
   A. Market Analysis.....II-127
Current and Future Analysis.....II-127
Product Introductions.....II-127
Key Players.....II-127
2$125
   B. Market Analytics.....II-129
Table 32: Rest of Europe Recent Past, Current and Future Analysis for Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-129
1$350
   Table 33: Rest of Europe 10-Year Perspective for Green Cleaning by Product Segment - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1301$350
   A. Market Analysis.....II-131
Current and Future Analysis.....II-131
Prominent Ecolabelling and Certification Organizations (Asia-Pacific).....II-131
Major Market Trend.....II-131
Australian Consumers Turn to Green Cleaning.....II-131
1$100
   Major Players in China.....II-132
Table 34: Chinese Household Cleaning Products Market (2010): Percentage Market Share of Leading Manufacturers (includes corresponding Graph/Chart).....II-132
1$350
   B. Market Analytics.....II-133
Table 35: Asia-Pacific Recent Past, Current and Future Analysis for Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-133
1$350
   Table 36: Asia-Pacific 10-Year Perspective for Green Cleaning by Product Segment - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1341$350
   A. Market Analysis.....II-135
Current and Future Analysis.....II-135
Major Market Trend.....II-135
Untapped Green Cleaning Market in Middle East Countries.....II-135
1$100
   Table 37: Middle East Household Cleaning Products Market (2010): Percentage Breakdown of Annual Demand for Laundry Detergents, and Dish and Surface Cleaners Segments in Egypt, Iran, Saudi Arabia, Syria, Turkey and Rest of Middle East (RME) Markets. (includes corresponding Graph/Chart).....II-1361$350
   Product Introduction.....II-137
B. Market Analytics.....II-137
Table 38: Rest of World Recent Past, Current and Future Analysis for Green Cleaning Products by Segments - General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-137
1$350
   Table 39: Rest of World 10-Year Perspective for Green Cleaning by Product Segment - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart).....II-1381$350
    
 
 


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