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DOMAIN EXPERT ENGAGEMENTS

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POOL + OUTREACH

7891

Interactions with Platform & by Email *

INTERACTIONS

1105

Unique # Participated *

PARTICIPANTS

237

Responses Validated *

VALIDATIONS

45

* Platform engagements are dynamic. Stats are published quarterly.


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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Surface Cleaners.....I-4
All Purpose.....I-4
Scouring Cleaners.....I-4
Disinfectants.....I-4
Specialty Cleaners.....I-4
Glass and Window Cleaners.....I-4
Toilet Bowl Cleaners.....I-4
  
   Bath Tub & Tile Cleaners.....I-5
Drain Pipe Cleaners.....I-5
Dishwashing Cleaners.....I-5
Oven Cleaners.....I-5
Bleaches.....I-5
  
   Europe – The Largest Market for Household Cleaning Agents.....II-11$100
   The US – A Major Market.....II-2
Asia-Pacific – The Fastest Growing Market.....II-2
Table 1: World Market For Household Cleaning Agents (2001-2010): Geographic Region/Country Ranked by Growth for Value Sales – Asia-Pacific, Latin America, US, Canada, Middle East, Europe and Japan (includes corresponding Graph/Chart).....II-2
Specialty Cleaners – The Largest Product Segment.....II-2
Surface Cleaners – A Leading Segment.....II-2
Bleaches – Market Prognosis.....II-2
1$400
   Wavering Brand Loyalty.....II-3
Increased Demand for Anti-Microbial Products.....II-3
Safety, Convenience, Performance Drive the Household Care Market.....II-3
1$100
   Convenience – Key Driving Factor.....II-4
Market Tuning Towards Environmental Friendly Cleaners.....II-4
Health & Hygiene Influence Purchase Decisions.....II-4
1$100
   Technological Advancements and Innovations Propel Growth.....II-5
The Advent of Fragrant Household Cleaners.....II-5
Wipes Industry Register Steady Growth.....II-5
1$100
   Wipes Gain Popularity in Mature Markets.....II-6
Household Wipes: Awaiting the Next Big Innovation.....II-6
1$100
   Specialty Cleaners: Designed for Specific Purposes.....II-7
The Surface Cleaners Market.....II-7
1$100
   All Purpose Cleaners are the Most Adaptable.....II-8
Bleaching Agents: A Market of Opportunities.....II-8
1$100
   Emerging Markets.....II-9
Developing Countries to Record Highest Growth Rates.....II-9
Niche Products to Sustain Growth.....II-9
The Shape of Future Innovations.....II-9
1$100
   New Products Gain Shelf Space.....II-10
Increasing Brand Presence.....II-10
Polymer Technology Offers Convenience to Consumers.....II-10
Sprays and Liquid Products Continue to Lead.....II-10
1$100
   Smart Designs Score High on Charts.....II-11
Private Labels Lag Behind Branded Products.....II-11
Oxy Cleaners to Witness Steady Growth.....II-11
1$100
   Consolidation is Prevalent.....II-12
Table 2: Leading Players in the Household Cleaning Market Worldwide for 2006 and 2007 (E): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever, Reckitt Benckiser, S.C. Johnson & Son, Henkel, Colgate-Palmolive, Clorox, Kao, Lion and Others (includes corresponding Graph/Chart).....II-12
1$400
   Surface Cleaners.....II-13
All Purpose.....II-13
Features of All Purpose Cleaners.....II-13
Segmentation.....II-13
Liquids and Sprays.....II-13
1$100
   Powders.....II-14
Premoistened Towels.....II-14
Hazards in Using All Purpose Cleaners.....II-14
Factors Influencing Growth of All Purpose Cleaners.....II-14
Scouring Cleaners.....II-14
Features of Scouring Cleansers.....II-14
1$100
   Types of Scouring Cleansers.....II-15
Hazards in Using Scouring Cleansers.....II-15
Disinfectants.....II-15
Types of Disinfectants.....II-15
Hazards in Using Disinfectants.....II-15
Differences Between Antiseptics and Disinfectants.....II-15
Competitive Situation: Disinfectants.....II-15
1$100
   Trends.....II-16
Disinfectants Cleaners Gaining Ground.....II-16
Outlook.....II-16
Stagnant Growth in Mature Markets.....II-16
Value-Priced Products Preferred in Recession.....II-16
Number of Households Increased - Compelled by Single Homes.....II-16
Working Women Generate Impressive Demand.....II-16
Product Innovations Drive Market Growth.....II-16
Environmental Concern.....II-16
1$100
   Rigid Government Regulations.....II-17
Specialty Cleaners.....II-17
Factors Affecting Future Growth.....II-17
A Categorization.....II-17
Glass and Window Cleaners.....II-17
Types of Window & Glass Cleaners.....II-17
1$100
   Formulation.....II-18
Packaging.....II-18
Outlook.....II-18
Toilet Bowl Cleaners.....II-18
1$100
   Regulations for Toilet Bowl Cleaners.....II-19
Packaging and Labeling.....II-19
Trends.....II-19
Outlook.....II-19
1$100
   Bath Tub & Tile Cleaners.....II-20
A Categorization.....II-20
Growth Drivers.....II-20
Drain Pipe Cleaners.....II-20
Types of Drain Cleaners.....II-20
1$100
   Effectiveness: The Main Advantage.....II-21
Cost: The Expensive Factor.....II-21
Packaging: Carry and Store Convenience.....II-21
Tough and Hazardous Chemicals.....II-21
Factors Influencing Growth.....II-21
Dishwashing Cleaners.....II-21
Formulation.....II-21
1$100
   Oven Cleaners.....II-22
Types of Oven Cleaners.....II-22
Pros and Cons of Oven Cleaners.....II-22
Aerosol Cans: The Most Popular Pack.....II-22
Trends.....II-22
Bleaches.....II-22
1$100
   Green is ‘In’.....II-23
Surfactants: Aiding in the Process of Going Green.....II-23
Liquid Formulations Drive AE Demand.....II-23
Green Seal: The Environmental Labeling Company.....II-23
1$100
   Dearth of New Brands.....II-24
Packaging: Battle Between Convenience and Concern for the Environment
  Continues.....II-24
Packaging for Cleaners.....II-24
Plastic Bottles: The Most Common Package.....II-24
Oven Cleaners Come in Cans.....II-24
1$100
   Some Promotional Tools.....II-25
Distribution.....II-25
Supermarkets: The Leading Channel.....II-25
Selling Through Discount Stores: A Tough Proposition.....II-25
1$100
   Niche Products Overcome the Problem.....II-26
Demographics: A Key Factor to Consider.....II-26
The Consumer Rules.....II-26
The Role of Working Women: Still Ambiguous.....II-26
1$100
   Lion to Introduce New Disinfectant Spray.....II-27
Reckitt Benckiser Introduces New Surface Cleaner.....II-27
Endust Launches Two New Dusting Products.....II-27
WorldWare Launches EATOILS™ BT200™ Degreaser.....II-27
Anscott Launches New All Natural Home Cleaning Products.....II-27
1$100
   Clean Control Launches Environmental Friendly Cleaning Products.....II-28
Alessi Launches WC KAYAK.....II-28
Marks & Spencer Launches 100% Natural Household Cleaning Products.....II-28
Reckitt Benckiser Launches New Sanitizer.....II-28
Unilever UK Launches Cif Oven Cleaner and Cif Stainless Steel Gel.....II-28
1$100
   Kao to Introduce Attack® All in.....II-29
SonicScrubbers® Launches New Cleaning Device.....II-29
WD-40 Releases New Cleaning Formulations.....II-29
1$100
   P&G Professional Unveils Dawn.....II-30
Reckitt Benckiser Introduces New Dishwashing Agent.....II-30
Kao Improves Family Kyukyutto with Citric Acid.....II-30
Lion Launches Liquid Laundry Detergent.....II-30
P&G Introduces Tide with Febreze.....II-30
1$100
   Clorox Launches New Clorox ® Anywhere Hard Surface™ Daily Sanitizing Spray.....II-31
Reckitt Benckiser Launches Finish Quantum.....II-31
Reckitt Benckiser Launches New Fabric Stain Remover.....II-31
New Glass & Surface Cleaner from Henkel.....II-31
PURE Bioscience Rolls Out Axen30.....II-31
Bio-Guard Bacterial Disinfectant™ From Bio-Launch.....II-31
1$100
   Clean 'n Fresh Orange range from Robert McBride.....II-32
Reckitt Benckiser Introduces Cling Clip-On Toilet Bowl Deodorizer & Cleaner.....II-32
S.C. Johnson & Son, Introduces Scrubbing Bubbles Toilet Bowl Cleaner.....II-32
Sara Lee Household & Body Care Introduces New Cleaner.....II-32
S.C. Johnson & Son Inc. Introduces Windex Multi-Surface Wipes.....II-32
Powder and Liquid Products Ltd. Introduces New Easy Lemon Fizz Active Toilet
  Tablets.....II-32
Reckitt Benckiser Introduces New Range of Cleaning Wipes.....II-32
1$100
   Sarantis ABEE Introduces Afroso Bloc Type Toilet Cleaner.....II-33
S.C. Johnson & Son Ltd, Introduces Toilet Duck Triple Action Toilet Cleaner.....II-33
Reckitt Benckiser Introduces New Range of Harpic Toilet Wipes.....II-33
Jeyes Limited Introduces Parozone 3 in 1 Toilet Bowl Rim Bleach.....II-33
Acuity Specialty Products Group Introduces New Toilet Bowl Cleaner.....II-33
S.C. Johnson & Son Introduces New Pledge Liquid Wood Floor Cleaner.....II-33
Henkel & Cie. AG Introduces Bref WC Toilet Cleaner.....II-33
1$100
   Lever Introduces New Range of Toilet Cleaner.....II-34
Reckitt Benckiser Introduces Harpic 2 in 1 Toilet Cleaner.....II-34
Procter & Gamble Introduces Mr. Clean Multi-Purpose Liquid Cleaner.....II-34
Clorox Introduces New Clorox Toilet Bowl Cleaner.....II-34
S.C. Johnson & Son Introduces New Range of Bowl Fresheners.....II-34
Reckitt Benckiser Introduces new Lysol Powerons Gel Toilet Bowl Cleaner.....II-34
Clorox Introduces a New Tilex Toilet Bowl Cleaner with Teflon.....II-34
1$100
   Henkel Introduces New Range of Toilet Cleaner.....II-35
Ambi-Pur Launches a New Toilet Cleaner.....II-35
Reckitt Benckiser Argentina S.A Introduces New Range of Toilet Bowl Cleaner.....II-35
Clorox Introduces a New Range of Floor Cleaner.....II-35
Rockline Industries Introduces Disinfecting Wipes.....II-35
Lever Faberge Launches the New All Purpose Cleaner.....II-35
1$100
   EnviroSystems Unveils New EcoTru® Disinfectant.....II-36
Iron Out Introduces Dishwasher Magic.....II-36
Three Different Harpic Active Liquids Launched.....II-36
Spic & Span Launches Everyday Powder Cleanser.....II-36
SC Johnson & Son Introduces Spray Cleaner and Remover Spray.....II-36
Seventh Generation Introduces Degreaser Spray.....II-36
1$100
   Henkel Wasch Launches Glass Cleaner.....II-37
Lever Faberge Launches Cif Mousse Vitres.....II-37
Bayeco Launches Finestrar.....II-37
Reckitt Benckiser Launches Active Power Spray.....II-37
Reckitt Benckiser offers Jet-Dry Dishwasher Cleaner, Lysol Liquid Cleaner.....II-37
Colgate-Palmolive Co. Launches La Croix Javel en Pastilles.....II-37
Lever Faberge Introduces New Multi Household Cleaner.....II-37
Nippon Lever Launches White Domesto Kitchen & Ofuroba Cleaner Cum Disinfectant.....II-37
Johnson & Johnson Introduces New Stain Remover Powder.....II-37
1$100
   Delta Pronatura Launches No-Drip Spray Gel.....II-38
Colgate-Palmolive Sa De CV Unveils New Cleaner.....II-38
Tybay Technologies Introduces Surface Wipes.....II-38
S.C Johnson Launches New Range of Spray Cleaners.....II-38
Reckitt Benckiser Introduced New Range of Wipes.....II-38
Nitomuzu Introduces House Cleaner.....II-38
Sunshine Makers Launches Cleaner Spray.....II-38
Werner & Mertz Launches New All Purpose Cleaner.....II-38
1$100
   Lion Unveils New Cleaner.....II-39
Beijing Baoruntong Introduces Sanitary Disinfectant Wipes.....II-39
Colgate-Palmolive Co. Introduces New Glass Cleaner.....II-39
USA Labs Offers New Bathroom Cleaner.....II-39
Durance En Provence Launches Multi-Purpose House Cleaner.....II-39
Beaumont Products Unveils Citrus Magic Bathroom Cleaner Spray.....II-39
Seventh Generation Offers Glass & Surface Cleaner, All Purpose Cleaner.....II-39
Colgate-Palmolive Introduces New Range of Cleaners.....II-39
1$100
   Unilever NV Offers Vim Oxy-Gel All Purpose Cleaner.....II-40
Citra-Solv LLC Launches Citra-Drain Build-Up Remover.....II-40
USA labs Offers New Multipurpose Cleaner.....II-40
Supreme Chemicals Offers New Range of Wipes.....II-40
Mapa Spontex Espana Launches New Antibacterial Cleaner.....II-40
Cristasol Offers New Window Cleaner.....II-40
Settsu Introduces New Cleanser.....II-40
Cortec Presents New Cleanser.....II-40
1$100
   Beaumont Products Presents Citrus Magic All Purpose Cleaner.....II-41
Clorox Introduces Formula 409 All Purpose Cleaner.....II-41
Lion Corporation Offers New Cleaner.....II-41
Magic Adds New Products to Goo Gone Range.....II-41
Asahi Launches New Cleaner.....II-41
Clorox Releases New Cleaner.....II-41
1$100
   Reckitt Offers Lysol Basin Tub & Tile Cleaner.....II-42
Earth Wing Introduces Mold Remover.....II-42
Minnesota Launches Five New Cleaning Products.....II-42
SCS Releases Planet All Purpose Cleaner Spray.....II-42
ST Chemical Offers New Cleaner.....II-42
Clorox Introduces X-14 Cleaner.....II-42
Colgate Launches Multi-Use Liquid Cleaner.....II-42
Caldrea Unveils New Cleaners.....II-42
1$100
   DHP Offers New Range of Wipes.....II-43
Agerul Releases New Grease Cleaner.....II-43
Lever Faberge Introduces New All Purpose Cleaner.....II-43
Johnson & Son Unveils Vanish-Fresh Flush.....II-43
Johnson & Son Introduces Fantastik All Purpose Cleaner Herbal Mist.....II-43
P&G and Unilever Jointly Launch “Tea Bag” Style Soap Powder.....II-43
Unilever Launches Domestos Oxygen-based Bleach Product.....II-43
Benckiser Releases Glass Plus Wipes Glass and Surface Cleaner.....II-43
1$100
   Changing Paradigms Launches Pampers Clean 'n Play.....II-44
ABCS LLC Rolls Out Spic and Span Scrubber Sponges.....II-44
Clorox Introduces Pino Luz Antibacterial Limpiador Liquido Concentrado.....II-44
Epic Launches Antiseptic Hand Soap and Glass Cleaner.....II-44
Wertz Launches Ultra Septic Life System Back-Up Prevention Drain Pipe Cleaner.....II-44
Calgon Carbon Introduces Purrfectly Fresh Pet & Household Odor Eliminator.....II-44
Reckitt Benckiser Launches Lysol Brand II Disinfectant Plus Fabric Refresher.....II-44
Empyrean Bioscience Releases Spray and Spray Pump based Disinfectants.....II-44
Dial Unveils Purex tablets.....II-44
Dial Launches an Antibacterial Foaming Hand Wash.....II-44
1$100
   Colgate-Palmolive Introduces Fab Sun Shower Fresh laundry detergent.....II-45
Benckiser Releases Lemon-Scented Electrasol Dual Action Automatic Dishwasher
  Detergent.....II-45
Reckitt Benckiser Introduces Lysol Foam Power Toilet Bowl Cleaner.....II-45
Reckitt Benckiser Launches Glassex Household Cleaner.....II-45
Lion Corp Launches Aroma No Hitotoki Tablets.....II-45
Dry Inc Rolls Out Dry Cleaner's Secret.....II-45
Reckitt Benckiser Launches Lysol Sanitizing Wipes Pre- Moistened Towelettes.....II-45
Meridian Health Releases Spectrum Antibacterial Mist.....II-45
1$100
   Colgate-Palmolive Launches Fab Rainforest.....II-46
Colgate-Palmolive Rolls Out Spring Blossom Scent Gel Machine Dishwasher
  Detergent.....II-46
1$100
   Vestar Capital to Take Over Huish Detergents.....II-47
3M Poland to Take Over Interchemall’s Production Operations.....II-47
Napier Environmental Technologies Acquires Perfectly Natural Solutions.....II-47
Oxiteno Takes Over Clariant Facility in Brazil.....II-47
1$100
   Caxton-Iseman Takes Over KCP Income Fund.....II-48
CPAC Merges with Buckingham Capital Partners.....II-48
3M Completes Take Over of Nylonge Corp.....II-48
Buhrmann Acquires Saxon Chemicals.....II-48
1670255 Ontario Acquires HMI Industries.....II-48
1$100
   Axa PE Acquires Guaber Household.....II-49
Church & Dwight Completes Acquisition of Orange Glo.....II-49
Alfred Kärcher Acquires Castle Rock Industries.....II-49
Allied Capital to Acquire ChemPro.....II-49
1$100
   Punch Industries Merges with Spotless Group.....II-50
Colgate to Divest Household Bleach Operations in Canada and Latin America.....II-50
Johnson Partners with EPA.....II-50
Colgate-Palmolive Divests Select Laundry Detergent Brands.....II-50
1$100
   Maruishi Contemplates Collaboration with Hamari.....II-51
Altachem Bags Marketing Approval for Bionex Disinfectant.....II-51
Henkel Acquires Dial Corp......II-51
Great Lakes Acquires A&M Cleaning Products & Lime-O-Sol.....II-51
BioShield and AbTech Inks an Agreement.....II-51
1$100
   Church & Dwight Acquires USA Detergents.....II-52
WD-40 Acquires Global Household Brands.....II-52
Henkel Acquires a Majority Stake in Pemos.....II-52
Johnson Wax Acquires Diversey.....II-52
Henkel Acquires Colgate-Palmolive’s Mexican Based Heavy Duty Laundry Detergents
  Business.....II-52
The Hoover Company Enters in to Strategic Alliance with Reckitt Benckiser.....II-52
1$100
   DuPont and Veridien Enter into an Alliance.....II-53
Henkel and Dial Enter into a Joint Venture.....II-53
Blue Coral Calls Back Rain-X Glass Cleaner and Washer Fluid Packages.....II-53
Lonza Receives Approval from EPA to Offer Disinfectants.....II-53
SaniVex Receives EPA Approval for Sanithrax.....II-53
Johnson Acquires Butcher's.....II-53
1$100
   DuPont Acquires IDI.....II-54
Dial Acquires Business Units of Revlon, P&G and an Unnamed Party.....II-54
FMC Enters into Agreement with Bio-Cide International.....II-54
Clorox Enters into an Agreement with Bombril.....II-54
ABM Industries Inks an Agreement with Ecolab.....II-54
Dial Closes Powdered Detergent Plant.....II-54
Reckitt Calls Back 50,000 Easy-Off Oven Cleaner Cans.....II-54
1$100
   Clorox (US).....II-55
Colgate-Palmolive Company (US).....II-55
1$100
   Church and Dwight Co., Inc. (US).....II-56
Henkel KGaA (Germany).....II-56
The Dial Corporation (US).....II-56
1$100
   Kao Corporation (Japan).....II-571$100
   Procter and Gamble Company (US).....II-58
Reckitt Benckiser Plc (UK).....II-58
S.C. Johnson & Son, Inc (US).....II-58
Unilever (UK).....II-58
1$100
   Unilever UK Home and Personal Care (UK).....II-59
1$100
   Table 3: World Recent Past, Current & Future Analysis for Household Cleaning Agents by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-601$400
   Table 4: World Long-Term Projections for Household Cleaning Agents by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-611$400
   Table 5: World Historic Review for Household Cleaning Agents by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-621$400
   Table 6: World 20-Year Perspective for Household Cleaning Agents by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-631$400
   Table 7: World Recent Past, Current & Future Analysis for Surface Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-641$400
   Table 8: World Long-Term Projections for Surface Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-651$400
   Table 9: World Recent Past, Current & Future Analysis for Surface Cleaners by Product Segment – All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-661$400
   Table 10: World Long-Term Projections for Surface Cleaners by Product Segment – All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-671$400
   Table 11: World Historic Review for Surface Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-681$400
   Table 12: World Historic Review for Surface Cleaners by Product Segment – All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-691$400
   Table 13: World 20-Year Perspective for Surface Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-701$400
   Table 14: World 20-Year Perspective for Surface Cleaners by Product Segment – Percentage Breakdown of Dollar Sales for All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-711$400
   Table 15: World Recent Past, Current & Future Analysis for All Purpose Liquid Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-721$400
   Table 16: World Long-Term Projections for All Purpose Liquid Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-731$400
   Table 17: World Historic Review for All Purpose Liquid Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-741$400
   Table 18: World 20-Year Perspective for All Purpose Liquid Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-751$400
   Table 19: World Recent Past, Current & Future Analysis for All Purpose Dry Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-761$400
   Table 20: World Long-Term Projections for All Purpose Dry Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-771$400
   Table 21: World Historic Review for All Purpose Dry Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-781$400
   Table 22: World 20-Year Perspective for All Purpose Dry Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-791$400
   Table 23: World Recent Past, Current & Future Analysis for Liquid Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-801$400
   Table 24: World Long-Term Projections for Liquid Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-811$400
   Table 25: World Historic Review for Liquid Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-821$400
   Table 26: World 20-Year Perspective for Liquid Scouring Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-831$400
   Table 27: World Recent Past, Current & Future Analysis for Dry Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-841$400
   Table 28: World Long-Term Projections for Dry Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-851$400
   Table 29: World Historic Review for Dry Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-861$400
   Table 30: World 20-Year Perspective for Dry Scouring Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-871$400
   Table 31: World Recent Past, Current & Future Analysis for Disinfectants by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-881$400
   Table 32: World Long-Term Projections for Disinfectants by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-891$400
   Table 33: World Historic Review for Disinfectants by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-901$400
   Table 34: World 20-Year Perspective for Disinfectants by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-911$400
   Table 35: World Recent Past, Current & Future Analysis for Specialty Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-921$400
   Table 36: World Long-Term Projections for Specialty Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-931$400
   Table 37: World Recent Past, Current & Future Analysis for Specialty Cleaners by Product Segment – Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-941$400
   Table 38: World Long-Term Projections for Specialty Cleaners by Product Segment – Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-951$400
   Table 39: World Historic Review for Specialty Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-961$400
   Table 40: World Historic Review for Specialty Cleaners by Product Segment – Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-971$400
   Table 41: World 20-Year Perspective for Specialty Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-981$400
   Table 42: World 20-Year Perspective for Specialty Cleaners by Product Segment – Percentage Breakdown of Dollar Sales for Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners for 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-991$400
   Table 43: World Recent Past, Current & Future Analysis for Glass & Window Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1001$400
   Table 44: World Long-Term Projections for Glass & Window Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1011$400
   Table 45: World Historic Review for Glass & Window Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1021$400
   Table 46: World 20-Year Perspective for Glass & Window Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1031$400
   Table 47: World Recent Past, Current & Future Analysis for Toilet Bowl Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1041$400
   Table 48: World Long-Term Projections for Toilet Bowl Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1051$400
   Table 49: World Historic Review for Toilet Bowl Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1061$400
   Table 50: World 20-Year Perspective for Toilet Bowl Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1071$400
   Table 51: World Recent Past, Current & Future Analysis for Bath Tub & Tile Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1081$400
   Table 52: World Long-Term Projections for Bath Tub & Tile Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1091$400
   Table 53: World Historic Review for Bath Tub & Tile Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1101$400
   Table 54: World 20-Year Perspective for Bath Tub & Tile Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1111$400
   Table 55: World Recent Past, Current & Future Analysis for Drain Pipe Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1121$400
   Table 56: World Long-Term Projections for Drain Pipe Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1131$400
   Table 57: World Historic Review for Drain Pipe Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1141$400
   Table 58: World 20-Year Perspective for Drain Pipe Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1151$400
   Table 59: World Recent Past, Current & Future Analysis for Dishwashing Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1161$400
   Table 60: World Long-Term Projections for Dishwashing Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1171$400
   Table 61: World Historic Review for Dishwashing Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1181$400
   Table 62: World 20-Year Perspective for Dishwashing Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1191$400
   Table 63: World Recent Past, Current & Future Analysis for Oven Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1201$400
   Table 64: World Long-Term Projections for Oven Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1211$400
   Table 65: World Historic Review for Oven Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1221$400
   Table 66: World 20-Year Perspective for Oven Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1231$400
   Table 67: World Recent Past, Current & Future Analysis for Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1241$400
   Table 68: World Long-Term Projections for Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1251$400
   Table 69: World Recent Past, Current & Future Analysis for Bleaches by Product Segment – Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-126

Table 70: World Long-Term Projections for Bleaches by Product Segment – Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-126
1$400
   Table 71: World Historic Review for Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-127

Table 72: World Historic Review for Bleaches by Product Segment – Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-127
1$400
   Table 73: World 20-Year Perspective for Bleaches by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-128

Table 74: World 20-Year Perspective for Bleaches by Product Segment – Percentage Breakdown of Dollar Sales for Liquid Bleaches and Dry Bleaches for the Years 1991, 1997, 2007 and 2010.....II-128
1$400
   Table 75: World Recent Past, Current & Future Analysis for Liquid Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1291$400
   Table 76: World Long-Term Projections for Liquid Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1301$400
   Table 77: World Historic Review for Liquid Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1311$400
   Table 78: World 20-Year Perspective for Liquid Bleaches by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1321$400
   Table 79: World Recent Past, Current & Future Analysis for Dry Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1331$400
   Table 80: World Long-Term Projections for Dry Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1341$400
   Table 81: World Historic Review for Dry Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1351$400
   Table 82: World 20-Year Perspective for Dry Bleaches by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1361$400
   A. Market Analysis.....III-1
Household Cleaning Products Market: Mature and Stable.....III-1
1$75
   Market Issues and Trends.....III-2
Convenience Driving the Household Cleaning Market.....III-2
1$75
   Spring - A Favorite Cleaning Season for Americans.....III-3
Changing Societal Trends Impact Market.....III-3
Eco-Friendly Cleaning Products Gain Ground.....III-3
1$75
   Innovation and Marketing Strategies Upstage Cleaning Sector.....III-4
Bucketless Mopping Rise in Popularity.....III-4
Demand For Environment-Friendly Disinfectants Continues to be High.....III-4
1$75
   Fragrance Household Products on Rise.....III-5
Wipes Market Post Strong Gains.....III-5
1$75
   Boom in Air Care Product Sales.....III-6
Premium Products: Promising Potential.....III-6
Health Becomes the Main Focus.....III-6
1$75
   Savvy Marketers Entice Hispanics and Asians.....III-7
Emerging Trends.....III-7
Anti Allergic Positioning.....III-7
Increased Interest in Green Products.....III-7
1$75
   Dishwashing Market in US - Gaining New Heights.....III-8
High Dishwasher Penetration.....III-8
Table 83: Household Penetration of Dishwashers in the US (2001-2005) (includes corresponding Graph/Chart).....III-8
1$250
   Table 84: US Market for Dishwashing Products for 2006 and 2007 (E): Percentage Breakdown of Leading Players by Sales for Procter & Gamble Co, Colgate-Palmolive Co, Unilever Home & Personal Care USA, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart).....III-9
Surface & Specialty Cleaners Market.....III-9
Table 85: Leading Brands in the US All Purpose Cleaner/Disinfectant Market for 2007: Percentage Share Breakdown by Sales for Pine Sol, Lysol, Clorox Clean Up, Mr. Clean, Formula 409, Fabuloso, Fantastik, Murphy's Oil Soap, Lysol Lemon Breeze, Spic & Span, Private Label and Others (includes corresponding Graph/Chart).....III-9
1$250
   Table 86: Leading Players in the US Market for Toilet Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, Reckitt Benckiser, S.C. Johnson, Procter & Gamble, Private Label and Others (includes corresponding Graph/Chart).....III-10

Table 87: Leading Players in the US Market for Spray Disinfectants (2004 & 2005): Percentage Share Breakdown by Sales for Reckitt Benckiser, Clorox, Private Label and Others (includes corresponding Graph/Chart).....III-10
1$250
   Table 88: US Market for Abrasive Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox, Prestige Brands, Colgate Palmolive and Others (includes corresponding Graph/Chart).....III-11

Table 89: US Market for Household Cleaner Cloths (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox, Reckitt Benckiser, S.C. Johnson and Others (includes corresponding Graph/Chart).....III-11
1$250
   Table 90: Leading Players in the US Market for Abrasive Tub/Tile Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, Prestige Brands, Colgate Palmolive, Servaas Labs Inc and Others (includes corresponding Graph/Chart).....III-12

Table 91: Leading Players in the US Market for Non-Abrasive Tub/Tile Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, SC Johnson, Reckitt Benckiser, Church & Dwight, Prestige Brands and Others (includes corresponding Graph/Chart).....III-12
1$250
   Table 92: US Market for Glass Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for SC Johnson, Private Label, Reckitt Benckiser, Clorox, Prestige Brands, Church & Dwight and Others (includes corresponding Graph/Chart).....III-13

Table 93: Leading Players in the US Market for Bathroom Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for SC Johnson Son Inc, Clorox Company, Reckitt Benckiser Plc, Church & Dwight, Orange Glo International, Prestige Brands, Private Label and Others (includes corresponding Graph/Chart).....III-13
1$250
   Table 94: US Market for Floor Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Procter & Gamble Company, SC Johnson Son Inc, Clorox Company, Colgate Palmolive Company, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart).....III-14

Table 95: US Market for Liquid Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox Company, SC Johnson Son Inc, Reckitt Benckiser Plc, Procter & Gamble Company, Colgate Palmolive Company, Prestige Brands, Private Label and Others (includes corresponding Graph/Chart).....III-14
1$250
   Table 96: US Market for Toilet Bowl Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Reckitt Benckiser Plc, Clorox Company, WD 40 Company, SC Johnson Son Inc, Private Label and Others (includes corresponding Graph/Chart).....III-15

Table 97: Leading Players in the US Market for Drain Cleaners (2003-2005): Percentage Share Breakdown by Sales for S.C. Johnson, Clorox Company, Reckitt Benckiser, Church & Dwight, Orange Glo International, Private Label and Others (includes corresponding Graph/Chart).....III-15
1$250
   Table 98: US Exports Disinfectants (2005-2006): Percentage Share Breakdown of Export Value by Country – Canada, Netherlands, Mexico, Belgium, UK, Australia, Taiwan, Japan, Colombia, Italy, Brazil and Others (includes corresponding Graph/Chart).....III-161$250
   Table 99: US Imports of Disinfectants Market (2005-2006): Percentage Share Breakdown of Import Value by Country – UK, Argentina, Canada, Japan, Italy, Thailand, Germany, Belgium, Denmark and Others (includes corresponding Graph/Chart).....III-17
Bleaches - A Mature Market.....III-17
Table 100: Leading Players in the US Market for Bleaches (2006): Percentage Share Breakdown by Sales for Clorox Company, Redox Brands, Reckitt Benckiser, Henkel, Private Label and Others (includes corresponding Graph/Chart).....III-17
1$250
   Table 101: Leading Players in the US Market for Powder Detergents (2006): Percentage Share Breakdown by Sales for Procter & Gamble, Church & Dwight, Unilever, Fabric De Jabon La Corona, Huish and Others (includes corresponding Graph/Chart).....III-18

Table 102: Leading Players in the US Market for Liquid Detergents (2006): Percentage Share Breakdown by Sales for Procter & Gamble, Unilever, Church & Dwight, Henkel, Private Label and Others (includes corresponding Graph/Chart).....III-18

Table 103: Leading Players in the US Market for Dry Bleaches (2004 & 2005): Percentage Share Breakdown by Sales for Clorox Company, Procter & Gamble, Dial Corp, Private Label and Others (includes corresponding Graph/Chart).....III-18
1$250
   Table 104: US Market for Liquid Bleaches (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox Company, Private Label and Others (includes corresponding Graph/Chart).....III-19
Competitive Landscape.....III-19
1$250
   Table 105: US Market for Household Cleaning Products (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Procter & Gamble Co, Clorox Co, SC Johnson & Son Inc, Unilever Home & Personal Care USA, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart).....III-20
Who Rules the Roost?.....III-20
1$250
   Supermarkets/Hypermarkets - Key Distribution Channels.....III-21
Table 106: US Market for Household Cleaning Products (2004): Percentage Share Breakdown of Sales by Distribution Channel for Dishwashing Products, Surface Cleaners, Chlorine Bleach and Toilet Care Products Sold Through Supermarkets/ Hypermarkets, Discounters, Chemists/Drugstores, Other Food Stores and Others (includes corresponding Graph/Chart).....III-21
Outlook.....III-21
1$250
   Regulatory Environment.....III-22
US Government Slaps a Ban on Phosphates.....III-22
Emission of VOCs.....III-22
Existence of LAS.....III-22
Prevalence of NPEs.....III-22
Absence of Truly Biodegradable Solutions.....III-22
1$75
   Environment-Friendly Cleaners Offer Multiple Benefits.....III-23
Alkyl Polyglycoside Leads the Multi-Purpose Cleaner Category.....III-23
Product Innovations/Introductions.....III-23
8$475
   Strategic Developments.....III-316$325
   Focus on Key US Players.....III-37
Clorox.....III-37
1$75
   Colgate-Palmolive Company.....III-38
Church and Dwight Co., Inc......III-38
Dial Corporation.....III-38
1$75
   Procter and Gamble.....III-39
S.C. Johnson & Son.....III-39
1$75
   B. Market Analytics.....III-40
Table 107: US Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-40
1$250
   Table 108: US Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-411$250
   Table 109: US Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-421$250
   Table 110: US 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-43
1$250
   A. Market Analysis.....III-44
Canada - A Mature Market.....III-44
Increase in Women Working Force - A Key Driving Factor.....III-44
Dishwashing Market in Canada.....III-44
Increased Penetration of Dishwashers - Driving Demand for Automatic
  Detergents.....III-44
Dominance of Hand Dishwashing Detergents.....III-44
1$75
   Dishwasher Penetration.....III-45
Table 111: Household Penetration of Dishwashers in Canada (2001-2005) (includes corresponding Graph/Chart).....III-45

Table 112: Leading Players in the Dishwashing Products Market in Canada (2004 & 2005): Market Shares for Procter & Gamble Inc, Unilever Canada Ltd, Reckitt Benckiser Canada Inc, Colgate-Palmolive Canada Inc, Private Label and Others (includes corresponding Graph/Chart).....III-45
1$250
   Table 113: Leading Players of Dishwashing Products in Canada (2004 & 2005): Market Shares for Cascade, Palmolive, Electrasol, Sunlight, Ivory, Dove, Jet-Dry, All, Excel, Calgonite, Private Label and Others (includes corresponding Graph/Chart).....III-461$250
   Surface & Specialty Cleaners Market in Canada.....III-47
Table 114: Leading Players in the Surface and Specialty Cleaners Market in Canada (2004 & 2005): Market Shares for SC Johnson & Son Ltd, Reckitt Benckiser Canada Inc, Procter & Gamble Inc, Clorox Co of Canada Ltd, Unilever Canada Ltd, Colgate-Palmolive Canada Inc, Private Label and Others (includes corresponding Graph/Chart).....III-47
1$250
   Table 115: Leading Players in Toilet Care Market in Canada (2004 & 2005): Market Shares for Reckitt Benckiser Canada Inc, SC Johnson & Son Ltd, Colgate-Palmolive Canada Inc, Private Label and Others (includes corresponding Graph/Chart).....III-48
Chlorine Bleach - A Declining Sector.....III-48
Table 116: Leading Players in Chlorine Bleach Market in Canada (2004 & 2005): Market Shares for Colgate-Palmolive Canada Inc, Clorox Co of Canada Ltd, Private label and Others (includes corresponding Graph/Chart).....III-48
1$250
   Competitive Scenario.....III-49
Table 117: Leading Players in Total Household Cleaning Products Market in Canada (2004 & 2005): Market Shares for Procter & Gamble Inc, Unilever Canada Ltd, SC Johnson & Son Ltd, Colgate- Palmolive Canada Inc, Reckitt Benckiser Canada Inc, Private Label and Others (includes corresponding Graph/Chart).....III-49
1$250
   Table 118: Household Cleaning Product Sales in Canada by Distribution Channel (2004): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold through Supermarkets/Hypermarkets, Discounters, Chemists/ Drugstores, Other Food Stores and Others (includes corresponding Graph/Chart).....III-50
Import and Export Statistics.....III-50
Table 119: Canadian Exports of Disinfectants by Country (2005-2006): Percentage Breakdown of Value Share by County for US, South Korea, UK, Mexico, Trinidad and Tobago and Others (includes corresponding Graph/Chart).....III-50
1$250
   Table 120: Canadian Import of Disinfectants by Country (2005-2006): Percentage Breakdown of Value Share by County for US, UK, Spain, Germany, Japan, France, China, Ireland and Others (includes corresponding Graph/Chart).....III-51
Market Trends.....III-51
Convenient Solutions Drive Market Growth.....III-51
Innovative Products Crucial for Sustaining Growth.....III-51
Private Labels Exhibit Limited Demand.....III-51
1$250
   Ease of Use Influences Sales of Household Care Products.....III-52
High Value Improved Formulations Boost Market Value.....III-52
Grocery Stores Remain Leading Distribution Channel.....III-52
Product Innovations/Introductions.....III-52
1$75
   Strategic Developments.....III-531$75
   B. Market Analytics.....III-54
Table 121: Canadian Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-54
1$250
   Table 122: Canadian Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-551$250
   Table 123: Canadian Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-561$250
   Table 124: Canadian 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-57
1$250
   A. Market Analysis.....III-58
Market Overview.....III-58
Market Issues and Trends.....III-58
Busy Lifestyle - A Key Driving Factor.....III-58
1$75
   Demand for Antibacterial Products on the Rise.....III-59
Fabric Fresheners: An Emerging Segment.....III-59
Wipes – An Emerging Category.....III-59
Table 125: Leading Brands of Electrostatic Sweepers/Wipes Market in Japan (2004 & 2005): Market Shares for Quickle, Raku-na and Others (includes corresponding Graph/Chart).....III-59
1$250
   Dishwashing Products Market – Small Sector.....III-60
Table 126: Household Penetration of Dishwashers in Japan (2001-2005) (includes corresponding Graph/Chart).....III-60
Surface & Specialty Cleaners Market – Key Snapshots.....III-60
1$250
   Table 127: Leading Players in the Dish Washing Detergents Market in Japan (2004 & 2005): Percentage Share Breakdown by Shipments for Procter & Gamble Far East Inc., Kao Corp, Lion Corp and Others (includes corresponding Graph/Chart).....III-61

Table 128: Leading Players in the Japanese Market for Floor and Furniture Cleaners (2004 & 2005): Percentage Share Breakdown by Shipments for Kao Corp, Lion Corp, Johnson & Johnson, Nippon Lever and Others (includes corresponding Graph/Chart).....III-61
1$250
   Competitive Landscape.....III-62
Table 129: Leading Players of Household Cleaning Products Market in Japan (2004 & 2005): Market Shares of Kao Corp, Lion Corp, Procter & Gamble Far East Inc, S T Chemical Co Ltd, Kobayashi Pharmaceutical Co Ltd, Earth Chemical Co Ltd, Dainihon Jochugiku Co Ltd, Private Label and Others (includes corresponding Graph/Chart).....III-62
Distribution Scenario.....III-62
1$250
   Table 130: Household Cleaning Product Sales in Japan by Distribution Channel (2004): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold through Supermarkets/Hypermarkets, Chemists/Drugstores, Department Stores, Other Food Stores and Other (includes corresponding Graph/Chart).....III-63
Product Innovations/Introductions.....III-63
2$350
   Strategic Development.....III-65
Focus on Key Japanese Players.....III-65
Kao Corporation.....III-65
Lion Corp......III-65
1$75
   Nippon Lever Co., Ltd......III-66
Nissan Soap Co., Ltd......III-66
Procter & Gamble Far East Inc Company.....III-66
1$75
   B. Market Analytics.....III-67
Table 131: Japanese Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-67
1$250
   Table 132: Japanese Long-Term Projections for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-681$250
   Table 133: Japanese Historic Review for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-691$250
   Table 134: Japanese 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-70
1$250
   A. Market Analysis.....III-71
Western European Household Cleaning Market.....III-71
Key Trends & Issues.....III-71
Rising Working Women Force - A Key Driving Factor.....III-71
Fragrance Products on the Rise.....III-71
1$75
   Wipes and Rim Liquid In-the-bowls - Gaining Success.....III-72
Table 135: Leading Players in the Toilet Care Market in Western Europe (2004 & 2005): Market Shares for SC Johnson & Son Inc, Sara Lee Corp, Henkel KgaA, Reckitt Benckiser Plc, Unilever Group, Bolton Group, Private Label and Others (includes corresponding Graph/Chart).....III-72
Surface and Specialty Cleaners Market.....III-72
1$250
   Table 136: Leading Players in the Surface & Specialty Cleaners Market in Western Europe (2004 & 2005): Market Shares for Procter & Gamble Co, Unilever Group, Colgate-Palmolive Co, Reckitt Benckiser Plc, Henkel KGaA, SC Johnson & Son Inc, Private Label and Others (includes corresponding Graph/Chart).....III-73

Table 137: European Market for Surface Cleaners (2005): Percentage Share Breakdown of Leading Players by Sales for P&G, Reckitt Benckiser, Unilever, Colgate, SC Johnson, Private Label and Others (includes corresponding Graph/Chart).....III-73
1$250
   Dishwashing Market.....III-74
Table 138: Leading Players in the Dishwashing Products Market in Western Europe (2004 & 2005): Market Shares for Reckitt Benckiser Plc, Unilever Group, Henkel KgaA, Procter & Gamble Co, Private Label and Others (includes corresponding Graph/Chart).....III-74
1$250
   Chlorine Bleach - A Mature Sector.....III-75
Table 139: Leading Players in the Chlorine Bleach Market in Western Europe (2004 & 2005): Market Shares for Unilever Group, Colgate-Palmolive Co, Henkel KGaA, Procter & Gamble Co, Private Label and Others (includes corresponding Graph/Chart).....III-75
1$250
   Competitive Scenario.....III-76
Table 140: Leading Players in the Household Cleaning Products Market in Western Europe (2004 & 2005): Market Shares for Procter & Gamble Co, Unilever Group, Henkel KgaA, Reckitt Benckiser Plc, Colgate-Palmolive Co, SC Johnson & Son Inc, Private Label and Others (includes corresponding Graph/Chart).....III-76
1$250
   B. Market Analytics.....III-77
Table 141: European Recent Past, Current & Future Analysis for Household Cleaning Agents by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-77
1$250
   Table 142: European Long-Term Projections for Household Cleaning Agents by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-781$250
   Table 143: European Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-791$250
   Table 144: European Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-801$250
   Table 145: European Historic Review for Household Cleaning Agents by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-811$250
   Table 146: European Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-821$250
   Table 147: European 20-Year Perspective for Household Cleaning Agents by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-831$250
   Table 148: European 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-84
1$250
   A. Market Analysis.....III-85
Key Issues and Trends.....III-85
Easy-to-Use Products on the Rise.....III-85
Fragrant Products – Driving the Market.....III-85
Private Labels Rise in Popularity.....III-85
1$75
   Multinationals Play a Dominant Role.....III-86
Anti-Bacterial Products - Promising Good Future.....III-86
Dishwashing Products in France.....III-86
Table 149: Household Penetration of Dishwashers in France (2001-2005) (includes corresponding Graph/Chart).....III-86
1$250
   Distribution Scenario.....III-87
Table 150: Household Cleaning Product Sales in France by Distribution Channel (2004): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold Through Supermarkets/Hypermarkets, Other Food Stores, Discounters, Department Stores and Other (includes corresponding Graph/Chart).....III-87

Table 151: French Market for Surface Cleaners (2005): Percentage Share Breakdown of Leading Players by Sales for P&G, Reckitt, Private Label, Colgate, Unilever and Others (includes corresponding Graph/Chart).....III-87
1$250
   Product Innovations/Introductions.....III-88
Focus on Key French Players.....III-88
Colgate-Palmolive SA.....III-88
Henkel France SA.....III-88
Procter & Gamble SAS.....III-88
1$75
   Reckitt Benckiser France SA.....III-89
B. Market Analytics.....III-89
Table 152: French Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-89
1$250
   Table 153: French Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-901$250
   Table 154: French Historic Review for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-911$250
   Table 155: French 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-92
1$250
   A. Market Analysis.....III-93
Market Issues and Trends.....III-93
Saturated Market Calls for Innovations.....III-93
New Consumer Groups - A Targeting Tool.....III-93
Five Magic Words.....III-93
1$75
   Consumer Behavior - A Key Driving Trend.....III-94
All-In-One Products- Emerging Concept.....III-94
Chlorine Bleach - Used for Multi-purpose Uses.....III-94
Wipes - Emerging Category.....III-94
Toilet Rim Liquids - In Demand.....III-94
Specialists Products – On the Rise.....III-94
1$75
   Competitive Landscape.....III-95
Table 156: Leading Players in the German Household Cleaning Products Market (2004 & 2005): Market Shares for Henkel Waschmittel GmbH, Procter & Gamble GmbH, Lever Fabergé Deutschland GmbH, Reckitt Benckiser Deutschland AG, Private Label and Others (includes corresponding Graph/Chart).....III-95
1$250
   Table 157: Household Cleaning Product Sales in Germany by Distribution Channel (2005): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold Through Supermarkets/Hypermarkets, Chemists/Drugstores, Discounters, Department Stores, Other Food Stores and Other (includes corresponding Graph/Chart).....III-96

Table 158: German Market for Surface Cleaners (2005): Percentage Share Breakdown of Leading Players by Sales for Reckitt, Henkel, Colgate, P&G, Private Label and Others. (includes corresponding Graph/Chart).....III-96
1$250
   Product Innovations/Introductions.....III-97
Strategic Development.....III-97
1$75
   Focus on Key German Players.....III-98
Colgate-Palmolive GmbH.....III-98
Henkel KGaA.....III-98
Johnson Wax GmbH.....III-98
Unilever Deutschland GmbH.....III-98
1$75
   Procter & Gamble GmbH.....III-99
Reckitt Benckiser Deutschland GmbH.....III-99
1$75
   B. Market Analytics.....III-100
Table 159: German Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-100
1$250
   Table 160: German Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1011$250
   Table 161: German Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1021$250
   Table 162: German 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-103
1$250
   A. Market Analysis.....III-104
Market Overview.....III-104
Market Trends.....III-104
1$75
   Convenience - A Key Driving Factor.....III-105
Dishwashing Market - Gaining New Momentum.....III-105
Surface & Specialty Cleaners - On A Rise.....III-105
Competitive Scenario.....III-105
1$75
   Table 163: Leading Players in the Household Cleaning Products Market in Italy (2004 & 2005): Market Shares for Procter & Gamble Italia SpA, Henkel SpA, Reckitt Benckiser Italia SpA, Unilever Italia SpA, Private Label and Others (includes corresponding Graph/Chart).....III-1061$250
   Table 164: Household Cleaning Product Sales in Italy by Distribution Channel (2005): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold Through Supermarkets/Hypermarkets, Other Food Stores, Discounters, Department Stores and Others (includes corresponding Graph/Chart).....III-107
Focus on Key Italian Players.....III-107
Colgate-Palmolive Italia SRL.....III-107
Henkel SpA.....III-107
1$250
   Procter & Gamble Italia SpA.....III-108
B. Market Analytics.....III-108
Table 165: Italian Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-108
1$250
   Table 166: Italian Long-Term Projections for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1091$250
   Table 167: Italian Historic Review for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1101$250
   Table 168: Italian 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1995, 2007 and 2010 (includes corresponding Graph/Chart).....III-111
1$250
   A. Market Analysis.....III-112
Overview.....III-112
Market Overview.....III-112
Cleaning Products Market on an Upswing Mode.....III-112
1$75
   Table 169: UK Market for Surface Cleaners (2005): Percentage Share Breakdown of Leading Players by Sales for P&G, Reckitt, SC Johnson, Unilever, Private Label and Others (includes corresponding Graph/Chart).....III-1131$250
   Key Trends & Issues.....III-114
Increasing Demand for Premium Products.....III-114
Retail Sales Trends of Household Cleaning Products.....III-114
Procter & Gamble Remains the Forerunner.....III-114
Multiple Grocers Hold Sway.....III-114
Battle for Retail Space.....III-114
1$75
   Laundry Sector Expects Growth.....III-115
Demographic Usage.....III-115
Wipes – Key Driving Force.....III-115
Micro Fiber Products - Key Emerging Category.....III-115
1$75
   Natural and Environmental Friendly Products - On the Rise.....III-116
Product Innovations/Introductions.....III-116
2$150
   Focus on Select UK Players.....III-118
PZ Cussons Ltd.....III-118
1$75
   Procter & Gamble Ltd.....III-119
Reckitt Benckiser Plc.....III-119
SC Johnson Ltd......III-119
Unilever.....III-119
1$75
   Unilever UK Home and Personal Care.....III-120
B. Market Analytics.....III-120
Table 170: UK Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-120
1$250
   Table 171: UK Long-Term Projections for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1211$250
   Table 172: UK Historic Review for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1221$250
   Table 173: UK 20-Year Perspective for Household Cleaning Agents by Product Group/ Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-123
1$250
   A. Market Analysis.....III-124
Market Primer.....III-124
Product Innovations/Introductions.....III-124
2$150
   B. Market Analytics.....III-126
Table 174: Spanish Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-126
1$250
   Table 175: Spanish Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1271$250
   Table 176: Spanish Historic Review for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1281$250
   Table 177: Spanish 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-129
1$250
   A. Market Analysis.....III-130
Multinational Companies Set New Trends.....III-130
Growing Popularity of Liquid Household Care Products.....III-130
Private Label Players Struggle to Gain Market Share.....III-130
1$75
   Higher Incomes Drive Sales.....III-131
Dishwashing Products Market.....III-131
Table 178: Household Penetration of Dishwashers in Russia (2001-2005) (includes corresponding Graph/Chart).....III-131
1$250
   Table 179: Leading Companies in the Russian Market for Dishwashing Products (2004 & 2005): Market Shares for Procter & Gamble OOO, Reckitt Benckiser Plc, Unilever Group, Henkel Era Tosno AOOT, Yplon NV, Cussons Group Ltd, SC Johnson & Son Inc, Jeyes Deutschland GmbH and Others (includes corresponding Graph/Chart).....III-1321$250
   Surface & Specialty Cleaners Market.....III-133
Table 180: Leading Players in the Russian Market for Surface and Specialty Cleaners (2004 & 2005): Market Shares for Reckitt Benckiser Plc, Procter & Gamble OOO, Henkel Era Tosno AOOT, Hayat Kimya Sanaii AS, Unilever Group, SC Johnson & Son Inc and Others (includes corresponding Graph/Chart).....III-133
1$250
   Table 181: Leading Players in the Russian Market for Toilet Care Products (2004 & 2005): Market Shares for Jeyes Deutschland GmbH, Reckitt Benckiser Plc, SC Johnson & Son Inc, Yplon NV, Domal GmbH and Others (includes corresponding Graph/Chart).....III-134
Chlorine Bleach - Relatively Large Market.....III-134
Table 182: Leading Players in the Russian Market for Chlorine Bleach (2004 & 2005): Market Shares for Procter & Gamble OOO, Unilever Group, Chimprom AO and Others (includes corresponding Graph/Chart).....III-134
1$250
   Competitive Landscape.....III-135
Procter & Gamble Russia Ltd. - A Key Player.....III-135
Table 183: Leading Players in the Russian Household Cleaning Products Market (2004 & 2005): Market Shares for Procter & Gamble OOO, Henkel Era Tosno AOOT, Reckitt Benckiser Plc, Unilever Group and Others (includes corresponding Graph/Chart).....III-135
1$250
   Table 184: Household Cleaning Product Sales in Russia by Distribution Channel (2005): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care Products and Chlorine Bleach Sold Through Department Stores, Supermarkets/ Hypermarkets, Other Food Stores and Other (includes corresponding Graph/Chart).....III-1361$250
   B. Market Analytics.....III-137
Table 185: Russian Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/ Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-137
1$250
   Table 186: Russian Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1381$250
   Table 187: Russian Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1391$250
   Table 188: Russian 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-140
1$250
   A. Market Analysis.....III-141
Focus on Select Regional Markets.....III-141
Austria.....III-141
Market Players.....III-141
1$75
   Belgium.....III-142
Czech Republic.....III-142
Laundry Care – The Potential Market.....III-142
Consumer Loyalty and EU Membership Support Growth.....III-142
1$75
   Outlook.....III-143
Denmark.....III-143
Private Label Products Witness Growth.....III-143
Convenience and Health – Desired Product Attributes.....III-143
Greece.....III-143
1$75
   Hungary.....III-144
Growing Demand for Larger Packaging.....III-144
Young Households Drive Optimistic Innovations.....III-144
Ireland.....III-144
1$75
   Volume Outstrips Value Sales.....III-145
Convenience - The Core of Innovation.....III-145
Toilet Care and Air Care Witness Growth.....III-145
Slowdown in Growth.....III-145
1$75
   Netherlands.....III-146
Intense Price Wars Burden.....III-146
Market Outlook.....III-146
Norway.....III-146
Premium Range Cleaners and Time-Savers Rule the Market.....III-146
Private Label Comes of Age.....III-146
Traditional Brands Sustain Popularity.....III-146
1$75
   Effective and Time Saving Products in Demand.....III-147
Poland.....III-147
Growing Economy Spurs Sales Growth.....III-147
Increase in Popularity of Air and Toilet Care Products.....III-147
Global Players Dominate the Largest Market Segments.....III-147
Modern Channels of Distribution Consolidate Market Positions.....III-147
1$75
   Changing Consumer Preference.....III-148
Portugal.....III-148
Market Overview.....III-148
Dishwashing Products Segment Registers the Most Dynamic Growth.....III-148
Convenience Scores High on the Cards.....III-148
1$75
   Romania.....III-149
Market Outlook.....III-149
Multinational Players Hold Sway Over the Romanian Household Care Market.....III-149
Advertising Holds the Key for Sales Growth.....III-149
Slovakia.....III-149
1$75
   Slovenia.....III-150
EU Membership Influences Slovenian Household Care Market.....III-150
Promotional Activities and Private Label Impact Value Sales.....III-150
Niche Products Represent Bulk of Value Sales.....III-150
Sweden.....III-150
Market Overview.....III-150
1$75
   Consumer Centric Growth.....III-151
Switzerland.....III-151
Price Rationalization.....III-151
Private Label Market Expands.....III-151
1$75
   Innovation and Convenience to Drive Future Growth.....III-152
Turkey.....III-152
Hypermarkets/Supermarkets Dominate Retail Distribution.....III-152
1$75
   Household Care Subject to Price Sensitive Customers.....III-153
Ukraine.....III-153
Market for Automatic Detergents.....III-153
Domestic Products Popular Among Consumers.....III-153
Competition Intensifies with Presence of Multinationals.....III-153
1$75
   Product Innovations/Introductions.....III-1541$75
   B. Market Analytics.....III-155
Table 189: Rest of Europe Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-155
1$250
   Table 190: Rest of Europe Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1561$250
   Table 191: Rest of Europe Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1571$250
   Table 192: Rest of Europe 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-158
1$250
   A. Market Analysis.....III-159
Demographic Trends.....III-159
Urbanization and Growing Middle Class Population - Key Driving Factors.....III-159
Women’s Lifestyle - Gaining New Heights.....III-159
Dishwashers Market in Asia - A Niche Sector.....III-159
1$75
   Table 193: Household Penetration of Dishwashers in Asia (2001-2005): Geographic Regions Analyzed - Hong Kong, South Korea, Taiwan, Singapore, Malaysia and Thailand (In %) (includes corresponding Graph/Chart).....III-160

Table 194: Leading Players in the Dishwashing Products Market in Asia (2004 & 2005): Market Shares for Procter & Gamble Co, Lion Corp, Kao Corp, Private Label and Others (includes corresponding Graph/Chart).....III-160
1$250
   Kitchen Cleaners Market – On Rise.....III-161
Table 195: Leading Players in the Surface & Specialty Cleaners Market in Asia (2004 & 2005)- Percentage Shares for Kao Corp, SC Johnson & Son Inc, Unilever Group, Lion Corp, Private Label and Others (includes corresponding Graph/Chart).....III-161
1$250
   Bleach - Facing Tough Competition.....III-162
Table 196: Leading Players in Chlorine Bleach Market in Asia (2004 & 2005): Market Shares for Yuhan Corp, Green Cross, Clorox Co, Kao Corp, Dial Corp, LG Group, Pigeon Corp, Private Label and Others (includes corresponding Graph/Chart).....III-162
1$250
   Competitive Scenario.....III-163
Table 197: Leading Players in the Household Cleaning Products Market in Asia (2004 & 2005): Market Shares for Unilever Group, Kao Corp, Procter & Gamble Co, Lion Corp, Private Label and Others (includes corresponding Graph/Chart).....III-163
Focus on Key Markets.....III-163
China.....III-163
1$250
   Market Overview.....III-164
Growth Drivers.....III-164
1$75
   SARS Spurs Up Disinfectant Sales.....III-165
Housing Reforms - A Driving Factor.....III-165
Task Specific Products - On the Rise.....III-165
Table 198: Leading Players of Surface and Specialty Cleaners Market in China (2004 & 2005): Market Shares for Kao Corp, SC Johnson & Son Inc, Unilever Group, Lion Corp, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart).....III-165
1$250
   Competitive Scenario.....III-166
Table 199: Leading Players in the Chinese Market for Household Cleaners (2004 & 2005): Market Shares for Procter & Gamble (Guangzhou) Ltd, Unilever China Ltd, Shanghai WhiteCat Co Ltd, Shanghai Johnson Ltd and Others (includes corresponding Graph/Chart).....III-166
1$250
   Table 200: Household Cleaning Product Sales in China by Distribution Channel (2005): Percentage Shares for Dishwashing Products, Surface Cleaners, Chlorine Bleach and Toilet Care Products Sold Through Supermarkets/Hypermarkets, Other Food Stores, Department Stores and Other (includes corresponding Graph/Chart).....III-167
Outlook.....III-167
India - A Market Primer.....III-167
1$250
   Penetration of Household Cleaning Products in India.....III-168
Surface & Specialty Cleaners Market.....III-168
1$75
   Table 201: Leading Players in the Indian Market for Surface & Specialty Cleaners (2004 & 2005): Market Shares for Hindustan Lever Ltd, Reckitt Benckiser (India) Limited, Bengal Chemical & Pharmaceuticals Ltd, Private Label and Others (includes corresponding Graph/Chart).....III-169
Dishwashing Products Market.....III-169
Leading Indian Dishwashing and Scouring Brands in Various Categories.....III-169
1$250
   Table 202: Leading Players in the Indian Market for Dishwashing Products (2004 & 2005): Market Shares for Hindustan Lever Ltd, Ecof Industries Pvt, Ltd., Henkel Spic India Ltd and Others (includes corresponding Graph/Chart).....III-170
Toilet Cleaners – A Niche sector.....III-170
Competitive Landscape.....III-170
Hindustan Unilever Leads the Market.....III-170
1$250
   Table 203: Leading Players in the Indian Market for Household Cleaning Products (2004 & 2005): Market Shares for Hindustan Lever Ltd, Nirma Chemical Works Ltd, Procter & Gamble (India) Ltd, Reckitt Benckiser (India) Limited, Private Label and Others (includes corresponding Graph/Chart).....III-171
Australia.....III-171
Surface Cleaners Market.....III-171
1$250
   Table 204: Leading Players in the Australian Surface & Specialty Cleaners Market (2004 & 2005): Market Shares for Reckitt Benckiser (Australia) Pty Ltd, Colgate-Palmolive (Australia) Pty Ltd, SC Johnson & Son (Australia) Pty Ltd, Unilever Australasia, Private Label and Others (includes corresponding Graph/Chart).....III-1721$250
   Dishwashing Products Market – Experiencing Growth.....III-173
Table 205: Leading Players in the Australian Market for Dishwashing Products (2004 & 2005): Market Shares for Reckitt Benckiser (Australia) Pty Ltd, Cussons Australia Pty Ltd, Colgate-Palmolive (Australia) Pty Ltd, Campbell Bros Ltd, Private Label and Others (includes corresponding Graph/Chart).....III-173
1$250
   Competitive Landscape.....III-174
Table 206: Leading Players in the Australian Household Cleaning Products Market (2004 & 2005): Market Shares for Reckitt Benckiser (Australia) Pty Ltd, Colgate-Palmolive (Australia) Pty Ltd, Unilever Australasia, SC Johnson & Son (Australia) Pty Ltd, Sara Lee Holdings (Australia) Pty Ltd, Cussons Australia Pty Ltd, Campbell Bros Ltd, Private Label and Others (includes corresponding Graph/Chart).....III-174
1$250
   Table 207: Household Cleaning Product Sales in Australia by Distribution Channel (2004): Percentage Shares for Dishwashing Products, Surface Cleaners, Chlorine Bleach and Toilet Care Products Sold Through Supermarkets/Hypermarkets, Other Food Stores, Department Stores and Other (includes corresponding Graph/Chart).....III-175
Factors Affecting the Market.....III-175
Economic Buoyancy Spurs Consumer Spending in Australia.....III-175
Convenience Forms the Basis for Changing Consumer Needs.....III-175
1$250
   Demographic Disparity Poses Serious Challenge.....III-176
Technology Drives Product Innovation.....III-176
Challenging Times Ahead for Private Labels.....III-176
Hong Kong.....III-176
Reduced Number of Households Limits Market Growth.....III-176
Multinationals Dominate Household Care Market.....III-176
1$75
   Manufacturers Target Working Women.....III-177
Polishes and Chlorine Bleach Sector Witnesses Decline.....III-177
Companies Undertake Product Differentiation Practice.....III-177
Thailand.....III-177
Economic Recovery Propels Resurgent Market Growth.....III-177
1$75
   Cleanliness Propels Demand for Surface Care Products.....III-178
Indonesia.....III-178
A Quick Market Primer.....III-178
Air Care Products Witness Rapid Growth.....III-178
1$75
   Private Label and Economical Products.....III-179
Philippines.....III-179
Changing Lifestyles Propel Growth.....III-179
Consumer Awareness Boosts Sales of Dishwashing.....III-179
Innovation in Full Stream in the Household Care Market.....III-179
1$75
   South Korea.....III-180
New Product Launches Trigger Sales.....III-180
Rise in Demand for Specialized Products.....III-180
Growth Prospects.....III-180
Taiwan.....III-180
1$75
   Innovations to Counter Price Pressure.....III-181
Changing Lifestyles Fuel Sales Growth.....III-181
1$75
   Surface Care Products Rise in Popularity.....III-182
New Zealand.....III-182
Steady Growth in the Household Products Segment.....III-182
Innovation, Efficiency and Convenience to Determine Surface Care Growth.....III-182
Aggressive Pricing Impedes Growth.....III-182
Shift Towards Clean and Eco-Friendly Products.....III-182
1$75
   Supermarkets Dominate Retail Arena.....III-183
Vietnam.....III-183
Multinationals Dominate Household Care Market.....III-183
Fragrances Entice Consumers.....III-183
Niche Products Find Big Takers.....III-183
Supermarkets Challenge Dominance of Independent Stores.....III-183
1$75
   Global Giants to Vie for a Larger Market Share.....III-184
Singapore.....III-184
Dishwashing Market Witnesses a Slump in Growth.....III-184
Consumers Prefer Powder Detergents to Liquid Detergents.....III-184
Spray/Aerosol Format Dominates the Insecticide Market.....III-184
Increasing Demand for Concentrated Format Air Care.....III-184
1$75
   Demand for Surface Care Products Witnesses Growth.....III-185
Pakistan.....III-185
Household Care Market Continues to Witness Healthy Growth.....III-185
Government Efforts to Increase Hygiene and Health Awareness.....III-185
Laundry Care Products Dominate Household Care Segment.....III-185
Multinational Companies Dominate Sales.....III-185
1$75
   Urban Growth to Drive Performance.....III-186
Product Innovations/Introductions.....III-186
1$75
   Strategic Developments.....III-1871$75
   Focus on Select Players.....III-188
Campbell Brothers Limited (Australia).....III-188
Henkel India Ltd. (India).....III-188
Hindustan Unilever Limited (India).....III-188
1$75
   Nirma Limited (India).....III-189
Pigeon Corp (South Korea).....III-189
Reckitt Benckiser (Australia) Pty Limited (Australia).....III-189
Shanghai WhiteCat Co. Ltd. (China).....III-189
1$75
   Xian Kaimi Co. Ltd. (China).....III-190
B. Market Analytics.....III-190
Table 208: Asia-Pacific Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-190
1$250
   Table 209: Asia-Pacific Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1911$250
   Table 210: Asia-Pacific Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1921$250
   Table 211: Asia-Pacific 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-193
1$250
   A. Market Analysis.....III-194
Focus on Select Regional Markets.....III-194
Algeria.....III-194
Laundry Care Products Lead in Value Sales.....III-194
Multinationals Compete to Enhance Market Share.....III-194
1$75
   Egypt.....III-195
Changing Consumer Behavior.....III-195
Local Companies Lead the Market.....III-195
Iran.....III-195
Economic Situations Underpin Household Care Market.....III-195
1$75
   Local Companies Dominate Market.....III-196
Independent Food Stores Lead Distribution.....III-196
Future Remains Uncertain.....III-196
Israel.....III-196
Competitive Scenario.....III-196
1$75
   Radical Changes Expected in Retail Market.....III-197
Kazakhstan.....III-197
Market Overview.....III-197
1$75
   Outdoor Markets Sustain Dominance.....III-198
Saudi Arabia.....III-198
Market Overview.....III-198
South Africa.....III-198
Growing Disposable Incomes and Product Innovations Fuel Growth.....III-198
Cross-Branding Generates Substantial Consumer Interest.....III-198
1$75
   Private Label Companies Register a Fair Growth.....III-199
Tunisia.....III-199
Household Care Market Records Positive Growth.....III-199
Dishwashing Liquids Replace Laundry Care Products.....III-199
1$75
   Warmer Climate Propels Insecticide Sales.....III-200
United Arab Emirates.....III-200
Household Care Market Records Strong Growth.....III-200
Multinationals Lead the Market.....III-200
1$75
   Uzbekistan.....III-201
A Quick Market Primer.....III-201
Outdoor Markets Lead Distribution.....III-201
Product Innovations/Introductions.....III-201
1$75
   B. Market Analytics.....III-202
Table 212: Middle East/Africa Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-202
1$250
   Table 213: Middle East/Africa Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2031$250
   Table 214: Middle East/Africa Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-2041$250
   Table 215: Middle East/Africa 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-205
1$250
   A. Market Analysis.....III-206
Economic Uncertainty and Low Income - Affecting the Household Cleaning
  Market.....III-206
Dishwashers Penetration.....III-206
Table 216: Household Penetration of Dishwashers in Latin America (2001 - 2005): Geographic Regions Analyzed - Argentina, Mexico, Brazil, Colombia, Venezuela and Chile (In %) (includes corresponding Graph/Chart).....III-206
1$250
   Table 217: Leading Players in the Dishwashing Products Market in Latin America (2004 & 2005): Market Shares for Procter & Gamble Co, Unilever Group, Colgate-Palmolive Co, Química Amparo Ltda, Private Label and Others (includes corresponding Graph/Chart).....III-2071$250
   Chlorine Bleach - Gaining New Momentum.....III-208
Table 218: Leading Players in the Chlorine Bleach Market in Latin America (2004 & 2005): Market Shares for Clorox Co, Alen del Norte SA de CV, Indústrias Anhembi SA, Unilever Group, Private Label and Others (includes corresponding Graph/Chart).....III-208
1$250
   Surface & Specialty Cleaners – On A Rise.....III-209
Table 219: Leading Players in the Surface Cleaners Market in Latin America (2004 & 2005): Market Shares for Reckitt Benckiser Plc, Colgate-Palmolive Co, SC Johnson & Son Inc, Unilever Group, Private Label and Others (includes corresponding Graph/Chart).....III-209
1$250
   Toilet Care Products - A Niche Sector.....III-210
Table 220: Leading Players in Toilet Care Market in Latin America (2004 & 2005): Market Shares for SC Johnson & Son Inc, Reckitt Benckiser Plc, Clorox Co, Private Label and Others (includes corresponding Graph/Chart).....III-210
1$250
   Competitive Scenario.....III-211
Table 221: Leading Players of Household Cleaning Products Market in Latin America (2004 & 2005): Market Shares for Unilever Group, Procter & Gamble Co, Colgate-Palmolive Co, Reckitt Benckiser Plc, SC Johnson & Son Inc, Clorox Co, Private Label and Others (includes corresponding Graph/Chart).....III-211
1$250
   Supermarkets - The Leading Distribution Channel.....III-212
Table 222: Household Cleaning Product Sales in Latin America by Geographic Region (2004): Argentina, Brazil, Chile, Colombia, Mexico and Venezuela (In %).....III-212
Focus on Leading Markets.....III-212
Brazil.....III-212
Growth Drivers.....III-212
Fragrance Influences Purchase Decision.....III-212
1$250
   Packaging Assumes Important Role.....III-213
Private Labels Gain Impetus.....III-213
Manufacturers Target Low-End Consumer Segment.....III-213
Surface & Specialty Cleaners.....III-213
1$75
   Table 223: Leading Players in the Brazilian Surface Cleaner Market (2004 & 2005): Market Shares for Reckitt & Coleman Brazil SA, Kolynos do Brasil Ltda, Bombril SA, Indústrias Gessy Lever Ltda, Cêras Johnson Ltda, Private Label and Others (includes corresponding Graph/Chart).....III-214
Dishwashers - A Niche Sector.....III-214
Table 224: Household Penetration of Dishwashers in Brazil (2001-2005) (includes corresponding Graph/Chart).....III-214
1$250
   Table 225: Leading Players in the Brazilian Market for Dishwashing Products (2004 & 2005): Market Shares for Bombril SA, Química Amparo Ltda, Indústrias Gessy Lever Ltda, Private Label and Others (includes corresponding Graph/Chart).....III-2151$250
   Leading Players & Brands.....III-216
Table 226: Leading Players in the Brazilian Household Cleaning Products Market (2004 & 2005): Market Shares for Indústrias Gessy Lever Ltda, Reckitt & Coleman Brazil SA, Bombril SA, Cêras Johnson Ltda, Química Amparo Ltda, Procter & Gamble do Brasil SA, Kolynos do Brasil Ltda, Private Label and Others (includes corresponding Graph/Chart).....III-216
Argentina.....III-216
1$250
   Global Firms Expand Market Reach.....III-217
Local Companies Target Economy Segment.....III-217
Independent Outlets Continue to Dominate.....III-217
Decline Expected in Growth Rate.....III-217
High Penetration of Dishwashers.....III-217
1$75
   Table 227: Leading Players in the Dishwashing Products Market in Argentina (2004 & 2005): Market Shares for Procter & Gamble Interamericas Inc, Unilever de Argentina SA, Clorox Argentina SA, Colgate-Palmolive Sociedad Anonima Industrial y Commercial, Private Label and Others (includes corresponding Graph/Chart).....III-2181$250
   Surface & Specialty Cleaners - Experiencing Dynamic Growth.....III-219
Table 228: Leading Players in the Surface Cleaners Market in Argentina (2004 & 2005): Market Shares for SC Johnson & Son SA, Unilever de Argentina SA, Reckitt Benckiser Argentina SA, Colgate-Palmolive Sociedad Anonima Industrial y Commercial, Clorox Argentina SA, Hornolim SA, Private Label and Others (includes corresponding Graph/Chart).....III-219
1$250
   Chlorine Bleach – Multi-purpose Uses.....III-220
Table 229: Leading Players in the Chlorine Bleach Market in Argentina (2004 & 2005): Market Shares for Clorox Argentina SA, Unilever de Argentina SA, Private Label and Others (includes corresponding Graph/Chart).....III-220
Toilet Care Products.....III-220
Table 230: Leading Players in the Toilet Care Market in Argentina (2004 & 2005): Market shares for Reckitt Benckiser Argentina SA, SC Johnson & Son SA, Clorox Argentina SA, Unilever de Argentina SA, Colgate-Palmolive Sociedad Anonima Industrial y Commercial and Others (includes corresponding Graph/Chart).....III-220
1$250
   Leading Players.....III-221
Table 231: Leading Players in the Household Cleaning Products Market in Argentina (2004 & 2005): Market Shares for Unilever de Argentina SA, SC Johnson & Son SA, Procter & Gamble Interamericas Inc, Clorox Argentina SA, Reckitt Benckiser Argentina SA, Nuevo Federal SA, Bayer Argentina SA, Private Label and Others (includes corresponding Graph/Chart).....III-221
Mexico.....III-221
1$250
   Dishwashing Products - On Rise.....III-222
Table 232: Household Penetration of Dishwashers in Mexico (2001– 2005) (includes corresponding Graph/Chart).....III-222
1$250
   Table 233: Leading Players in the Dishwashing Products Market in Mexico (2004 & 2005): Market Shares for Colgate-Palmolive SA de CV, Procter & Gamble de México SA de CV, Alen del Norte SA de CV, Private Label and Others (includes corresponding Graph/Chart).....III-223
Surface & Specialty Cleaners.....III-223
Table 234: Leading Players in the Surface Cleaners Market in Mexico (2004 & 2005): Market Shares for Colgate-Palmolive SA de CV, Alen del Norte SA de CV, Procter & Gamble de México SA de CV, Reckitt Benckiser México SA de CV, Ceras Johnson SA de CV, Private Label and Others (includes corresponding Graph/Chart).....III-223
1$250
   Chlorine Bleach.....III-224
Table 235: Leading Players in the Chlorine Bleach Market in Mexico (2004 & 2005): Market Shares for Alen del Norte SA de CV, Clorox de México SA de CV, Private Label and Others (includes corresponding Graph/Chart).....III-224
Toilet Care Products.....III-224
Table 236: Leading Players in the Toilet Care Market in Mexico (2004 & 2005): Market Shares for Ceras Johnson SA de CV, Reckitt Benckiser México SA de CV and Others (includes corresponding Graph/Chart).....III-224
1$250
   Leading Players & Distribution Scenario.....III-225
Table 237: Leading Players in the Household Cleaning Products Market in Mexico (2004 & 2005): Market Shares for Procter & Gamble de México SA de CV, Colgate-Palmolive SA de CV, Alen del Norte SA de CV, Fábrica de Jabón La Corona SA de CV, Reckitt Benckiser México SA de CV, Ceras Johnson SA de CV, Sanchez y Martin SA de CV, Industrias H24 SA de CV, Private Label and Others (includes corresponding Graph/Chart).....III-225
Market Trends.....III-225
Women Shoppers Drive Household Care Sector.....III-225
1$250
   More Products for Low Income Groups.....III-226
Consumers Prefer Established Brands.....III-226
Chile.....III-226
1$75
   Price Rise.....III-227
Market Players.....III-227
Dominican Republic.....III-227
Venezuela.....III-227
Market Records Significant Growth.....III-227
1$75
   Consumers Prefer Easy-Open Cap and PET Packaging.....III-228
Rising Promotional and Advertising Costs.....III-228
Ecuador.....III-228
1$75
   Uruguay.....III-229
Multinational Companies Create New Trends in Household Care Market.....III-229
More Efficient Products to Cater to Hectic and Independent Lifestyles.....III-229
Peru.....III-229
Multinationals Dominate Household Care Products Market.....III-229
1$75
   Fragrances Drive Household Care Products Sales.....III-230
Premium Products Set to Gain Popularity.....III-230
Product Innovations/Introductions.....III-230
1$75
   Focus on Select Players.....III-231
Bombril Cirio S A (Brazil).....III-231
1$75
   Fábrica de Jabón La Corona SA DE CV (Mexico).....III-232
Procter & Gamble Interamericas Inc (Argentina).....III-232
1$75
   B. Market Analytics.....III-233
Table 238: Latin American Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-233
1$250
   Table 239: Latin American Long-Term Projections for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2341$250
   Table 240: Latin American Historic Review for Household Cleaning Agents by Product Group/Segment – Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-2351$250
   Table 241: Latin American 20-Year Perspective for Household Cleaning Agents by Product Group/Segment – Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....III-2361$250
    
 
 


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