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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

3162

Interactions with Platform & by Email *

INTERACTIONS

569

Unique # Participated *

PARTICIPANTS

95

Responses Validated *

VALIDATIONS

27

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability And Reporting Limitations.....I-1  
   Disclaimers .....I-2
Data Interpretation & Reporting Level .....I-2
  
   CAGR Disparities Between Historic & Current Data.....I-3
Quantitative Techniques & Analytics .....I-3
Product Definitions And Scope of Study .....I-3
  
   1.Pregnancy Tests.....I-4
2. Ovulation Tests & Fertility Monitors .....I-4
  
   The New Era of Human Reproductive Science: A Curtain Raiser.....II-1
The Next Level of Infertility Care.....II-1
1$75
   Sexual Health & Behavior: A Peek Into the Changing Rules of the Forbidden
  Issue.....II-2
The Brighter Side & its Implications for Pregnancy & Ovulation Test Kits.....II-2
1$75
   Modern Women Wield Greater Control Over Their Reproductive Lives.....II-3
Demographic Changes in Maternal Age.....II-3
Advertisements of Pregnancy Tests & the American Culture.....II-3
1$75
   Home Pregnancy & Ovulation Test Kits: Market Basics.....II-4
The Rise of the Self-Test Market.....II-4
1$75
   Table 1: Average Year On Year Growth of Home Testing Kit Sales in the US: 1996 through 2002 (includes corresponding Graph/Chart).....II-5
OTC Reproductive Test Kits: A Primer.....II-5
1$150
   A Backgrounder Into this Discreet Category.....II-6
Topographical Traits of the Market .....II-6
1$75
   Dissection of Target Audiences.....II-7
How Receptive is the Pregnancy Test Kit Market to Technology Innovation?.....II-7
What’s the Scope for Product Innovation?.....II-7
1$75
   A Fairly Stable Industry As Far as the Eye Can See ......II-8
Early Detection: A Critical Product Variable.....II-8
1$75
   Convenience: A Refining Variable Creating a Storm in the Teacup.....II-9
Other Factors Tantamount to Success .....II-9
Heady Lifestyles Mirror the Demand for Rapid Pregnancy Tests.....II-9
1$75
   How Does a Woman Choose Among a Confusing Array of Products?.....II-101$75
   Who’s Getting Heard Over the Din?.....II-11
Table 2: US Market for Pregnancy Test Kits: Percentage Breakdown of Dollar Market Share of Leading Companies & Their Brands for the Year 2003 - E.P.T, First Response, Clearblue Easy, Accu-Clear, Answer Quick & Simple, Fact Plus Select, e.p.t. Certainty, and Answer (includes corresponding Graph/Chart).....II-11
1$150
   Table 3: US Market for Pregnancy Test Kits: Percentage Breakdown of Volume Market Share of Leading Companies & Their Brands for the Year 2003 - E.P.T, First Response, Clearblue Easy, Accu-Clear, Answer Quick & Simple, Fact Plus Select, e.p.t. Certainty and Answer (includes corresponding Graph/Chart).....II-121$150
   Table 4: US Market for Pregnancy Test Kits: Companies & Brand Market Share breakdown for the Years 2001-2004 - Pfizer Inc (E. P. T.), Church & Dwight (First Response, Answer), Inverness Medical Innovations Inc (Clearblue, Inverness, Others), Abbott Laboratories Inc (Fact Plus), London International Group Plc (Confirm), and Private Label (includes corresponding Graph/Chart).....II-13
What Does Price Fetch?.....II-13
1$150
   Accuracy of Pregnancy Tests: A Key Issue.....II-14
Timing of Pregnancy Tests: A Critical Variable.....II-14
1$75
   A Peek Into the Premium Strata Of the Pregnancy Test Market.....II-15
Long Bets On Pregnancies: A Thing Of the Past.....II-15
Pregnancy Tests Lead to Better Pregnancy Outcomes.....II-15
Early Pregnancy Tests Can Lead to Safer Abortions.....II-15
1$75
   Early Pregnancy Tests Lead to Healthier Babies.....II-16
The Labeling Catch: How to Choose Products & Interpret Results Shrewdly.....II-16
Making the Right Choice .....II-16
1$75
   When Do You Use Digital Tests?.....II-17
The Dark Side of Home Pregnancy & Ovulation Test Kits.....II-17
1$75
   How Accurate Are Home Pregnancy Test Results? An Unequivocal Discussion.....II-181$75
   Who’s to Blame: The User or the Manufacturer?.....II-191$75
   Pregnancy & the Teenager.....II-20
1$75
   Demand Drivers for Ovulation Test Kits.....II-21
Delayed/Foregone Motherhood: A Prime Stimulant.....II-21
Demand Especially High Among Older Women Seeking to Get Pregnant.....II-21
Key Statistics.....II-21
1$75
   Planned Parenthood Creates a Greater Need to Understand the Body & Cycles.....II-22
Teenagers: An Ironic Growth Driver.....II-22
1$75
   Table 5: Teen Pregnancies in the United States: Percentage Breakdown by Age Group for the Year 2004 (includes corresponding Graph/Chart).....II-23
Infertility Presents A Business Case for Ovulation Test Kits.....II-23
Key Statistics .....II-23
1$150
   Fertility Awareness As a Family Planning Measure Creates Some Torque.....II-24
Squeamishness About Consulting a Doctor Lends OTC Ovulatory Tests a Big Hand.....II-24
1$75
   Eves Prefer Natural Family Planning.....II-25
Other Noteworthy Trends & Issues.....II-25
Home Pregnancy Tests Replace Clinical Urine Examination.....II-25
Increased Sexual Activity Translates Into Higher Instances of Pregnancy
  Testing.....II-25
1$75
   Key Statistics.....II-26
Assisted Reproductive Practices: The Trend Catches On .....II-26
Key Statistics.....II-26
Pregnancy Tests Go Digital .....II-26
1$75
   Saliva Ovulation Microscopes Wax in Popularity.....II-27
Product/Brand Visibility: It’s All In the Display Game .....II-27
1$75
   Drug Stores Still a Popular Retail Outlet.....II-28
Dollar Stores Make a Clumsy Start.....II-28
Multipacks: A Powerful Push & Go Combo Strategy.....II-28
Clear Understanding of Home Test Limitations Crucial to Consumer
  Satisfaction.....II-28
1$75
   High Level of OTC Ovulatory Test Failures Raises Eyebrows.....II-29
Rising Level of Prenatal Healthcare Awareness Lends a Thumbs Up to Pregnancy
  Tests.....II-29
1$75
   The FDA’s Leniency Puts Women’s Confidence On Tenterhooks.....II-30
Need for Cost-Effective Local Brands On the Rise.....II-30
1$75
   Technology & Improved Understanding Yield Higher Chances of Proliferation.....II-31
Manufacturers’ Marketing Strategies Shift Gears.....II-31
Pricing Trends.....II-31
1$75
   Market Data Statistics.....II-32
Family Planning Places the Odds on Eves.....II-32
Table 6: US Market for Family Planning Test Kits: Annual Dollar & Unit Volume Breakdown of Retail Sales for Ovulation Prediction Kits, and Pregnancy Test Kits for the Year 2005.....II-32

Table 7: US Market for Pregnancy Test Kits: Dollar Sales Breakdown of Leading Brands for the Year 2005 - First Response, EPT, Clearblue Easy, EPT Certainty, Accu Clear, Answer Quick & Simple, Fact Plus One Step, Answer, Fact Plus Select, and Clear Choice (includes corresponding Graph/Chart).....II-32
1$150
   Table 8: US Market for Pregnancy Test Kits: Volume Sales Breakdown of Leading Brands for the Year 2005 - First Response, EPT, Clearblue Easy, EPT Certainty, Accu Clear, Answer Quick & Simple, Fact Plus One Step, Answer, Fact Plus Select, and Clear Choice (includes corresponding Graph/Chart).....II-33

Table 9: US Market for Self-Test Pregnancy & Ovulation Test Kits: Sales Breakdown through Food/Mass Merchandisers, and Drug Stores for the Year 2002.....II-33

Table 10: Home Pregnancy & Ovulation Test Kits Market in the US: Percentage Share Breakdown of Retail Outlets for the Years 1995 & 1998: A Historic Perspective (includes corresponding Graph/Chart).....II-33
1$150
   Table 11: Tracking Purchasing Patterns in the US.....II-34
Distribution, Competition & Market Shares.....II-34
Competition Comes Out of the Shadows.....II-34
1$150
   The New Batting Order.....II-35
Table 12: Home Pregnancy & Ovulation Test Market in the US: Percentage Shares of Leading Players for the Year 2003 & 2006(E) - Inverness Medical Inc, Pfizer, Armkel, LLC, and Others. (includes corresponding Graph/Chart).....II-35

Table 13: Pregnancy Test Kits Market in the US: Statistical Findings on Major Players for Year 2005 (includes corresponding Graph/Chart).....II-35
1$150
   Table 14: Pregnancy Test Kits Market in the US: Statistical Findings on Major Players for Year 2004 (includes corresponding Graph/Chart).....II-36
1$150
   Pregnancy Tests & Fertility Rates: The Socio-Economic Context.....II-37
Sociodemographic & Behavioral Risk Factors for Teen Users of HPTs.....II-37
Europe: Diversity in Fertility Patterns.....II-37
1$75
   Fertility in Canada Dips Too Low for Comfort .....II-38
American Minorities Keep the Legendary Stork Busy.....II-38
1$75
   Asia At a Higher Risk for Teen Pregnancies.....II-39
Explaining the Low Fertility Rates in Japan.....II-39
1$75
   The Cascading Impact of High Fertility Rates in Developing Countries.....II-40
Table 15: Tracking Global Fertility Trends for the time period 1950, 2000 & 2050: Breakdown by Developed Countries Developing/Underdeveloped Countries (includes corresponding Graph/Chart).....II-40
1$150
   Table 16: World Fertility Rates: Breakdown by Country by Total Fertility Rate (TFR) for the Year 2005.....II-411$150
   Table 17: Female Population in the Ripe Childbearing Age (15-35) in Select Countries in Asia for the Year 2005 & 2010 (In Millions) (includes corresponding Graph/Chart).....II-42

Table 18: Number of Pregnancies Worldwide that Resulted in Live Births in the Year 2002: Breakdown by Developed Countries & Lesser Developed Countries (includes corresponding Graph/Chart).....II-42
1$150
   Table 19: Pregnancy Rates Among Women in their Childbearing Age: A Peek Into Empirical Evidence that Conception Decreases With Age (includes corresponding Graph/Chart).....II-43
Notes From Across the Globe .....II-43
Teen Pregnancies in the UK Fall & Middle Aged Pregnancies Rise .....II-43
Teen Pregnancies Fall & the US Heaves a Sigh of Relief.....II-43
Pregnancy Tests in Vietnam Can Lead to Overall Reduction in Healthcare Costs.....II-43
1$150
   New Sex Determining Pregnancy Test Puts Asia On the Edge.....II-44
1$75
   Pregnancy & Ovulation: A Physiological Definition.....II-45
Pregnancy.....II-45
Ovulation.....II-45
Stages of Ovulation.....II-45
Pre-Ovulation.....II-45
Post Ovulation.....II-45
The Luteal Phase (Following Ovulation).....II-45
The Menstrual Flow.....II-45
1$75
   Demystifying the Biological Chemistry Behind Pregnancy & Ovulation.....II-46
The Dynamics of Reproductive Endocrinology.....II-46
1$75
   What Can Go Wrong After Fertilization?.....II-47
A Closer Examination of the Ovulatory Phase.....II-47
The Bottom Line For Conception.....II-47
1$75
   Fast Facts About Ovulation.....II-48
Covert Signs of Estrus in Human Females.....II-48
1$75
   Devices To Pick Up Subtle Signs of Ovulation .....II-49
The Science of Correlation.....II-49
Saliva & Ovulation.....II-49
1$75
   Cervical Mucus, Ovulation & Fertility.....II-50
Visual Examination of Cervical Mucus.....II-50
hCG Values & Pregnancies.....II-50
1$75
   Fast Facts About hCG.....II-51
Table 20: A Statistical Presentation of the Exponential Rise in hCG Levels in Patient Samples With the Progression of Pregnancy.....II-51
1$150
   Popular Myths Shrouding Fertility, Ovulation &Pregnancy .....II-52
Random Musings ......II-52
Aging of the Female Reproductive System .....II-52
1$75
   Clumsy Chromosomes: What Can Be Done to Make Them Right?.....II-53
Tests To Determine Ovarian Reserve.....II-53
1$75
   Turning Back the Hands of the Biological Clock.....II-54
1$75
   Evolution of Pregnancy Tests: A Peek Into the Interesting Tale.....II-55
Treading the Dirt Road to Modern Pregnancy Testing Super Highway”.....II-55
Period 1900s: The Era of Enlightenment.....II-55
1$75
   1960s: Mark the Evolution of Refined Test Procedures.....II-56
1970s: A Catalytic Period.....II-56
1$75
   Year 1976, The First Home Pregnancy Test Makes its Star Debutante.....II-57
Pregnancy Test Kits: A Definition & Classification.....II-57
Types of Pregnancy Tests.....II-57
Clinical Pregnancy Tests.....II-57
1$75
   Home Pregnancy Tests.....II-58
A Handy-Guide to Wise Handling of Home Pregnancy Tests.....II-58
1$75
   Advantages of Home Pregnancy Testing.....II-59
A Working Model of Home Pregnancy & Ovulation Test Kits.....II-59
Test Results & Interpretation: A Tricky Affair.....II-59
1$75
   How Sensitive are the Pregnancy Tests Out There?.....II-60
Table 21: Sensitivity of Major Brands of Home Pregnancy Tests in the Retail Market in the Year 2005.....II-60
Pregnancy Test Classification Based on Sample Type.....II-60
Urine Pregnancy Tests.....II-60
1$150
   Blood or Serum based Pregnancy Tests.....II-61
Formats of Pregnancy Tests.....II-61
Pregnancy Test Strips.....II-61
Pregnancy Card Tests.....II-61
Pregnancy Test Kits Midstream.....II-61
Pregnancy Test Kit Cassette.....II-61
1$75
   Chemical Mixing Pregnancy Test.....II-62
Enabling Technologies of Pregnancy Tests.....II-62
Agglutination Inhibition Tests Built to Identify Whole hCG Units.....II-62
Immunometric Tests Built to Identify Beta hCG Subunits.....II-62
1$75
   The Phenomenon of Phantom hCG.....II-63
Ovulation Test Kits: A Definition & Classification.....II-63
Fertility Monitors & Predictor Test Kits: Two Different Types of Diagnostic
  Tools.....II-63
1$75
   Highlighting the Need for Ovulation Prediction & Monitoring Test Kits.....II-641$75
   Taking the Guesswork Out of all the Calculations!.....II-65
Home Ovulatory Test Kits.....II-65
Formats of Ovulatory Test Kits.....II-65
Fertility Monitor Kits.....II-65
Ovulation Predictor Test Strips.....II-65
Ovulation Test Cassettes.....II-65
Ovulation Test Midstream.....II-65
1$75
   Ovulation Test Microscopes.....II-66
Digital Basal Thermometers.....II-66
LH Ovulatory Predictor Kits.....II-66
Electronic Fertility Monitors.....II-66
Pitfalls of Ovulatory Testing.....II-66
2$150
   Unipath Launches New Digital Pregnancy Test.....II-68
Two New Products From the Acon Stables.....II-68
Natureplex Rolls Out New Pregnancy Tests.....II-68
Inverness Unwraps its Newest Pregnancy & Fertility Test Offerings.....II-68
1$75
   “Simplicity” From Arben Lands On the US Shores.....II-69
Unipath Re-Launches Clearblue Pregnancy Test.....II-69
Unipath Unveils Digital Home Pregnancy Test.....II-69
Unipath Launches New Clearblue Ovulation Test.....II-69
1$75
   Unipath Unveils the Clearblue Pregnancy Test with +/- Result.....II-70
1$75
   IMI Pockets ACON Laboratories’ Rapid Diagnostics Business.....II-71
Quidel Inks a Pact with Church & Dwight.....II-71
IMI Acquires ACS’s Consumer Pregnancy Test Business to Settle the Litigation.....II-71
ACON’s +/- Midstream OTC Pregnancy Test Gets Clearance from FDA.....II-71
1$75
   Cen-Med Enterprises Signs an Agreement with Broadlane Inc......II-72
IMI Enters into an Agreement with Pfizer, Inc......II-72
IMI Dispatches First Clearblue Easy Easy Read Ovulation Test.....II-72
Pheromone Sciences & Healthwatchsystems Ink a Pact.....II-72
1$75
   IMI Picks Up Select Assets of Abbott Laboratories’ Rapid Diagnostic Business.....II-73
IMI Announces the US Court’s Ban on Pfizer’s Pregnancy Kits.....II-73
IMI Receives Clearance from FDA for Clearblue Easy Digital Pregnancy Test.....II-73
Church & Dwight Pockets Consumer Products Business of Carter-Wallace.....II-73
1$75
   IMI Acquires Unilever’s Unipath Division.....II-74
1$75
   Arben Bioscience .....II-75
Ameritek USA.....II-75
Bayer Healthcare Diagnostics .....II-75
Becton Dickinson .....II-75
Biomerica .....II-75
1$75
   Church & Dwight Co, Inc., .....II-76
Armkel, LLC.....II-76
1$75
   Germaine Laboratories .....II-77
Health-Mark Diagnostics, LLC .....II-77
Inverness Medical Innovations Ltd .....II-77
1$75
   Innovacon, Inc. .....II-78
Unipath Diagnostics (UK).....II-78
Immunostics Inc .....II-78
Mizuho USA, Inc.....II-78
1$75
   OvuLook, LLC .....II-79
Princeton BioMeditech Corporation .....II-79
Perrigo Company .....II-79
Pfizer Inc .....II-79
1$75
   Phamatech, Inc .....II-80
SA Scientific .....II-80
Syntron Bioresearch, Inc .....II-80
1$75
   Zetek .....II-81
1$75
   Analytics by Value.....II-82
Table 22: US Recent Past, Current & Future Analysis for Home Pregnancy and Ovulation Test Kits by Product Segment - Pregnancy Tests, and Ovulation Tests & Fertility Monitors Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-82

Table 23: US Historic Review for Home Pregnancy and Ovulation Test Kits by Product Segment - Pregnancy Tests, and Ovulation Tests & Fertility Monitors Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-82

Table 24: US 20-Year Perspective for Home Pregnancy and Ovulation Test Kits by Product Segment – Percentage Breakdown of Revenues for Pregnancy Tests, and Ovulation Tests & Fertility Monitors for Years 1991, 1995, 2005,& 2010.....II-82
1$150
   Analytics by Volume.....II-83
Table 25: US Recent Past, Current & Future Analysis for Home Pregnancy and Ovulation Test Kits by Product Segment - Pregnancy Tests, and Ovulation Tests & Fertility Monitors Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-83

Table 26: US Historic Review for Home Pregnancy and Ovulation Test Kits by Product Segment - Pregnancy Tests, and Ovulation Tests & Fertility Monitors Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-83

Table 27: US 20-Year Perspective for Home Pregnancy and Ovulation Test Kits by Product Segment – Percentage Breakdown of Unit Sales for Pregnancy Tests, and Ovulation Tests & Fertility Monitors for Years 1991, 1995, 2005, & 2010.....II-83
1$150