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    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Definitions.....I-3
  
   HDTV Projection Display.....I-4
Direct-View (CRT) HDTV Displays.....I-4
Integrated Direct-View HDTV Sets.....I-4
Flat-Panel High-Definition TV Sets.....I-4
  
   Introduction.....II-1
Major Manufacturers.....II-1
1$100
   Market Trends.....II-2
Consumers, the Major Factor for HDTV Growth.....II-2
High Definition’s Exalted Impact.....II-2
Innovative Features Drive HDTV Sales.....II-2
1$100
   Overwhelming Display Technologies.....II-3
Set Prices Take Plunge.....II-3
Transition to Digital Television.....II-3
1$100
   Conversion Leads HDTV Transition.....II-4
DVB-T Becoming the Global DTV Standard.....II-4
Set-Top Boxes Facilitate Digital Transition.....II-4
1$100
   STB Market.....II-5
Digital TV STB Market Poised to Grow.....II-5
Robust Developments in Related Technologies Spur HDTV Market.....II-5
Thinner & Widescreen TVs Sell More.....II-5
HDTV to Boost Video Segment Growth.....II-5
Sports Stimulate HDTV Market Demand.....II-5
1$100
   HDTV Enters Developing Economies.....II-6
Issues.....II-6
High Cost Overshadows Technology.....II-6
HDTV Needs Heavy Promotion.....II-6
Programmers and Cable Operators Must Join the Force.....II-6
Need for Reliable Satellite Services.....II-6
1$100
   Distribution – Terrestrial/Satellite/Cable.....II-7
HDTV Over Cable.....II-7
HD Signals: Prone to Piracy!.....II-7
1$100
   Other Issues of Importance.....II-8
Need for New Equipment.....II-8
Impact on Communities.....II-8
HDTV Format.....II-8
HDTV Standard.....II-8
Bandwidth Limitation.....II-8
Illusory Product Identity.....II-8
1$100
   HDTV - Major Obstacles to Market Acceptance.....II-9
Factors Influencing Growth.....II-9
Product Knowledge.....II-9
Program Availability.....II-9
1$100
   Distribution – Terrestrial/Satellite/Cable.....II-10
Receptive Pricing.....II-10
1$100
   Current and Future Analysis.....II-11
Analysis by Geographic Region.....II-11
Table 1: World Market for HDTV (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Latin America (includes corresponding Graph/Chart).....II-11
1$350
   Table 2: World Market for HDTV Capable Sets (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin America (includes corresponding Graph/Chart).....II-12

Table 3: World Market for Integrated HDTV Sets (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Latin America (includes corresponding Graph/Chart).....II-12
Analysis by Product Segment.....II-12
Table 4: World Market for HDTV (2001-2010): Product Segments Ranked by Growth – HDTV Capable Sets & Integrated HDTV Sets.....II-12
1$350
   Digital Television.....II-13
Digital HD Set is all about that Extra Information.....II-13
HDTV: A New Medium.....II-13
1$100
   Viewers Get More from High-Definition TV.....II-14
User Friendly and Customizable Options.....II-14
Personalized Features.....II-14
Catering to the High-End Market.....II-14
The Premium Segment.....II-14
Product Definition & Differentiation.....II-14
1$100
   High Definition Television (HDTV).....II-15
High Definition Television and the Digital Transition.....II-15
Analog Television Vs. Digital Television.....II-15
1$100
   The Transmission Advantage.....II-16
Higher Resolution.....II-16
1$100
   Wider Image.....II-17
Product Standards.....II-17
Digital Format.....II-17
Standard Definition Vs. High Definition Television.....II-17
Modulation Techniques.....II-17
COFDM.....II-17
8-VSB.....II-17
COFDM Vs. 8-VSB.....II-17
1$100
   HDTV Resolution.....II-18
Wide-Screen: The HDTV Standard.....II-18
Super-16 Format.....II-18
Aspect Ratio, Letterbox and Window Box.....II-18
1$100
   MPEG-2 Digital Compression System.....II-19
Product Technologies.....II-19
HDTV Display.....II-19
Evolution of Displays.....II-19
Display Technologies.....II-19
CRT Projection Technology.....II-19
Innovation and Development in CRT.....II-19
Thin CRTs.....II-19
1$100
   Multi-Application Displays (Monitor/TV Combinations).....II-20
High Resolution/Widescreen Displays (DTV/HDTV).....II-20
Limitations in CRT Technology.....II-20
CRT Still Stands Out Among Display Technologies.....II-20
Advanced Display Technologies.....II-20
1$100
   Liquid Crystal on Silicon (LCOS) Technology.....II-21
The LCOS Technology.....II-21
Liquid Crystal Display (LCD) Technology.....II-21
1$100
   Bright Prospect for Advanced LCD’s .....II-22
The LCD Technology.....II-22
Focus Areas of LCD Development.....II-22
1$100
   Plasma Display.....II-23
The Plasma Technology.....II-23
1$100
   Plasma Addressed Liquid Crystal (PALC).....II-24
Scan Formats.....II-24
Interlaced Format.....II-24
Progressive Format.....II-24
1$100
   Broadcasting Technologies.....II-25
DTV Broadcasting Standards.....II-25
ATSC System.....II-25
DVB Standard.....II-25
1$100
   ISDB-T.....II-26
Digital Compression.....II-26
Compression of HDTV.....II-26
Video Compression Technique.....II-26
1$100
   MPEG standards.....II-271$100
   Transmission Techniques.....II-281$100
   Digital Transmission Vs. Analog Transmission.....II-29
Analog Transmission.....II-29
Digital Transmission.....II-29
1$100
   HDTV Products.....II-30
Projection Display for HDTV.....II-30
HDTV Projection Display.....II-30
Integrated HDTV Projection Display.....II-30
Direct-View HDTV.....II-30
Direct-View (CRT) HDTV Displays.....II-30
1$100
   Integrated Direct-View HDTV Sets.....II-31
Flat-Panel High-Definition TV Sets.....II-31
1$100
   Broadband ASP Models.....II-32
Mall Kiosks and Mini Theaters.....II-32
Medical Applications of HDTV.....II-32
Eye Surgery.....II-32
Brain Surgery.....II-32
X-rays.....II-32
Movie Systems.....II-32
1$100
   HDTV Equipment for Movie Systems.....II-33
Cameras.....II-33
VTR.....II-33
Telecine.....II-33
Post-Production.....II-33
Film Recorder.....II-33
1$100
   Display.....II-34
HDTV Theater and Electronic Distribution.....II-34
Areas to be addressed.....II-34
Other Applications for HDTV.....II-34
1$100
   HDTV Broadcasting over Internet Facilitates Distance Learning.....II-35
1$100
   Price – A Major Barrier to Even Out.....II-36
Retailers Need to Push Harder.....II-36
1$100
   Samsung Unveils Series 7 Plasma HDTV.....II-37
Sony Introduces 17 New BRAVIA® LCD HDTV Models.....II-37
Matsushita Introduces 150-inches Plasma TV.....II-37
Toshiba Introduces New SOC Solution for High Definition LCD TV.....II-37
LG Electronics Unveils Four Plasma HDTV Series.....II-37
JVC Launches New LCD TV Line.....II-37
1$100
   JVC Introduces New Range of Digital Entertainment Products.....II-38
Mitsubishi America Introduces Nine HDTVs.....II-38
Sony Introduces 70-inch HDTV.....II-38
Sony Introduces First Internet Video Compatible BRAVIA® HDTV.....II-38
Panasonic Introduces LIFI™ HDTV.....II-38
Sharp Unveils HD LCD TV for B-B Market.....II-38
1$100
   Hitachi Unveils Ultra-Thin HDTV.....II-39
Sharp Offers New AQUOS® LCD HDTVs for Hospitality Industry.....II-39
Sharp Introduces 19 Inch AQUOS® LCD Television.....II-39
SAMSUNG Unveils 70-inch HD LCD TV.....II-39
Samsung Introduces Slim DLP HDTV.....II-39
1$100
   Samsung to Supply OLED Panels for HDTVs.....II-40
Hitachi to Unveil Large Screen HDTVs.....II-40
JVC Launches New Projector.....II-40
JVC Develops HD Engine for Large Screen Displays.....II-40
Panasonic Unveils 1080p HD Series of Plasma TVs.....II-40
Suning to Introduce Low-priced HDTV.....II-40
1$100
   ADI Unveils Mixed and Analog Signal Processing Solutions.....II-41
Amino Rolls Out One-Chip HD AVC/H.264 IPTV STB.....II-41
Astar Electronics Releases 37” Wide-Screen LCD HDTV.....II-41
AutumnWave Offers OnAir Solution’s Mobile HDTV Device for HD Programs Reception on
  Laptops.....II-41
Alliance Atlantis Offers HDTV Services.....II-41
1$100
   BenQ Unveils HDTV-Compatible 42” LCD Television.....II-42
Chi Mei to Launch 47-Inch LCD HD Display Panel.....II-42
CCTV Announces Official Broadcast of HDTV Channel.....II-42
Chellomedia Introduces Two HDTV Channels.....II-42
China Movie Channel Launches HD Channel with Complete Surround Sound
  Programming.....II-42
Dell Unveils Slick 37” LCD HDTVs.....II-42
1$100
   EPI Releases New 27” High-Definition LCD TV.....II-43
H3Enterprises Rolls Out H3TV.....II-43
High Fidelity HDTV Extends Network Carriage with All-High Definition Channels on
  SaskTel.....II-43
HP Expands HDTV Line-Up with New Models.....II-43
1$100
   Hitachi Launches UltraVision® Series of LCD HDTVs.....II-44
ITI Launches Digital Satellite TV Platform.....II-44
JVC Unveils Extensive Line of HD Models.....II-44
1$100
   LG Electronics Unveils 20 LCD TV Models at 2006 CES.....II-45
LSI Logic Rolls Out High-Definition DVD Recorder Processors.....II-45
LG Electronics Exhibits Plasma HDTV of 60-Inch at CEDIA EXPO 2006.....II-45
1$100
   LG Electronics Showcases Built-In MPEG4 HDTVs for Lodging Industry.....II-46
Mitsubishi Digital Electronics America Launches Feature-Rich LCD HDTVs.....II-46
MDG Releases Low-Priced 32” LCD HDTV.....II-46
Maxent Unleashes HDTV Flat-Panel Solutions.....II-46
1$100
   Marantz Introduces Industry’s First DLP-based 1080p Consumer Projector.....II-47
Manitoba Telecom Launches HDTV Service.....II-47
Mitsubishi Launches New Line of HD LCD TVs.....II-47
Micronas Unveils HD Frame Rate Converter IC for Eliminating Motion Blur.....II-47
1$100
   NTT Electronics Rolls Out H5100 Series HDTV Encoder/Decoder.....II-48
Panasonic Rolls Out 1080p Full High Definition Pro Plasma TVs.....II-48
Panasonic Launches HD Photo Player.....II-48
Panasonic Canada Unveils HDTV Photo Player.....II-48
1$100
   Samsung Introduces 70” LCD HDTV at IMID 2006.....II-49
Sharp Launches 46” and 52” AQUOS Models.....II-49
Silicon Image Launches iTMDS Products to Support Deep Color.....II-49
Sony Rolls Out Bravia SXRD HD Projection TV.....II-49
1$100
   SaskTel Launches HD Service Over IP.....II-50
Samsung Displays Large-Screen Flat Panel HDTVs.....II-50
Silicon Image Launches Industry’s First HDMI™ 1.3 Receivers and Transmitters.....II-50
SANYO Brings Out Two Wide-Screen HD LCD Televisions.....II-50
1$100
   Sharp Demonstrates 64-Inch Prototype HD LCD Display.....II-51
Samsung Electronics America Equips New Plasma HDTVs with FilterBright
  Technology.....II-51
Samsung Electronics America Launches World’s First LED Light Sourced DLP HD
  RPTV.....II-51
Samsung Unveils New 96 Series HD LCD TVs.....II-51
Sony Introduces DRC-MFv2.5 for HD Signal Creation.....II-51
1$100
   TTE Debuts RCA Brand DLP® HDTV Sets.....II-52
Toshiba Rolls Out Two HD DVD Players.....II-52
Techwell Unveils 3D Video Decoder.....II-52
TI Debuts LED-Based DLP HDTVs at CEDIA EXPO 2006.....II-52
Teranex Unveils IRU High-Definition Television Format Converter.....II-52
1$100
   Toshiba Expands its Line-Up of HDTVs.....II-53
Trident Introduces HiDTV™ Pro Digital Video Processor Family.....II-53
VIA Technologies Launches EPIA EN Mainboard.....II-53
1$100
   Westinghouse Digital Introduces New 37” LCD HDTV Model.....II-54
Westinghouse Showcases 56W” HD LCD TV.....II-54
Zoran Shows Off SupraHD 660 Reference Design at IBC.....II-54
1$100
   Anadigics Rolls Out Highly Integrated Analog and Digital Tuners.....II-55
Brillian Unveils 6580iFB Six-Megapixel Rear-Projection HDTV.....II-55
Broadcom Unleashes Sophisticated One-Chip Digital TV Solution for HDTVs.....II-55
CEDIA Platforms BRAVIA LCDs, SXRD 1,080p and LocationFree Portables from Sony.....II-55
1$100
   Harmonic Rolls Out Multi-Format HD Encoder.....II-56
JVC Introduces Two Rear-Projection HDTVs.....II-56
Kreisen Rolls Out 40” LCD HDTV.....II-56
1$100
   Konka’s LCD DTV Outfitted with Broadcom’s HD Silicon Solutions.....II-57
LG Electronics Launches 71” LCoS HDTV at the CEDIA Expo.....II-57
Mitsubishi Digital Electronics America Launches Two New LCD HDTVs.....II-57
Mitsubishi Digital Electronics America and Dolby Introduce Unique HDTV Sets with Dolby®
  Digital Recording and Built-In DVR Functionality.....II-57
1$100
   Philips Launches DLP Rear-Projection HDTV.....II-58
ProSieben Introduces HDTV.....II-58
Pioneer Electronics Unveils Plasma Televisions Using PureDrive II Circuitry.....II-58
Sony Unleashes New Flat Panel HD LCD TVs.....II-58
1$100
   ViewSonic Launches N3250w Wide Screen LCD HDTV.....II-59
Epson Introduces HDTV LCD Projection TVs.....II-59
LG Electronics Unveils High-Definition TV Recorder.....II-59
Sharp Debuts Aquos P50 Range of HD LCD Televisions.....II-59
Toshiba Introduces Widescreen HDTV Models.....II-59
1$100
   Zoran Unveils New Range of HDTV Processors.....II-60
JVC Expands HD-ILA HDTV Range.....II-60
JVC Introduces Direct View HDTV.....II-60
LG Electronics Introduces New LCD and PDP Flat-Panel HDTVs.....II-60
Epson Introduces HDTV LCD Projection TVs.....II-60
LG Electronics Unveils High-Definition TV Recorder.....II-60
1$100
   JVC Debuts Advanced HD-ILA Rear Projection TVs.....II-61
Sony Expands DCR HDTVs Range.....II-61
Mitsubishi Launches Wide Range of HDTV Products.....II-61
Daewoo Electronics Unveils ‘SummuS' PDP and Projection TV.....II-61
Samsung Electronics Launches DynaFlat Series of HDTVs.....II-61
1$100
   Samsung Introduces New SyncMaster 242 mp Display.....II-62
Samsung Introduces HDTV Chipset.....II-62
1$100
   Matsushita Electric to Become Panasonic Corporation.....II-63
Panasonic and Comcast to Develop New Products with Tru2way™ Technology.....II-63
Toshiba and Ikegami Collaborate to Develop Advanced Video Production System.....II-63
I/OMagic to Enter into HDTV Market.....II-63
AOL Receives HDTV Receivers from Netgem.....II-63
1$100
   Cadence® Encounter® System Accelerates ST’s HDTV Decoder Mass Production.....II-64
CANALSAT Selects TANDBERG Television’s MPEG-4 AVC System for Launch of HDTV
  Service.....II-64
CPT Selects Celoxica’s ESL Solutions for HDTV Development.....II-64
CyberLink Develops DTCP-IP Software Application for Playback of HDTV Content on Sony
  VAIO Notebooks.....II-64
1$100
   D2Audio and Syntax-Brillian Collaborate for Upgrading Olevia LCD HDTVs with Digital
  Audio.....II-65
DIRECTV Equips Digital HDTV STB with Broadcom’s MPEG-4/AVC Silicon.....II-65
FHP to Start Volume Production of Four HDTV Plasma Display Panels.....II-65
Humax Integrates HDTV Receiver with Satellite STB Solution from Conexant.....II-65
LG Electronics Selects Techwell’s Video Decoder for HDTV Solutions.....II-65
1$100
   Motorola Takes Over Vertasent.....II-66
Mitsubishi Digital Electronics America to Deploy VividLogic’s OCAP™ 1.0 Software in
  Next Generation HDTV.....II-66
Pace Supports Sky Italia’s HDTV Service Launch with HD STB.....II-66
Syntax-Brillian Sells a Part of its Shares to Taiwan Kolin.....II-66
Sanyo Integrates Flat-Panel HDTVs with Zoran’s SupraHD 660 and Cascade 2
  Solutions.....II-66
1$100
   SpatiaLight Powers Skyworth’s LCoS based HD RPTVs with T-1 Microdisplay
  Solution.....II-67
Syntax-Brillian Joins Forces with Henan Costar.....II-67
Syntax-Brillian Establishes HDTV Manufacturing Unit in California.....II-67
Syscan Imaging Enters into LCoS Agreement with AMIC.....II-67
Thomson Offers Next Generation High-Definition TV STB to DIRECTV.....II-67
TV Cabo Deploys Thompson’s HD MPEG-4 STB with Built-in PVR and Triple Play.....II-67
1$100
   Xinhua China Takes Over Bear Technology.....II-68
1$100
   Arrow Partners with Innor on HDTV Solution.....II-69
Brillian Corp Merges with Syntax Groups.....II-69
Brillian Partners with Suntron Corp. for HDTV Manufacture.....II-69
BSkyB and Sony Collaborate on HDTV Deal.....II-69
Essent Kabelcom and Casema Form Alliance for HDTV Services.....II-69
LG Electronics Incorporates Conexant Solutions’ DVB-S2 STB in HDTV Receiver.....II-69
1$100
   LG Electronics Commences HDTV STBs Production for DirectTV.....II-70
Rainbow Media Enters into Joint Venture with MDA and Mega Media.....II-70
SysView and USOK Collaborate on 1080p LCoS High-Definition TV Solutions.....II-70
Syscan Establishes Subsidiary – SysView Technology.....II-70
Samsung Electronics Joins Forces with Discovery Communications for HDTV
  Promotion.....II-70
Telesat Works as the Host Site for Investigation of HDTV Codec
  Interoperability.....II-70
1$100
   UPC and Philips Collaborate to Broadcast HDTV in Netherlands.....II-71
JDS Uniphase Acquires Advanced Digital Optics.....II-71
Entrust, China Aerospace, ADML Holdings, and RockRidge Form Joint Venture.....II-71
Samsung Electronics America Forms Alliance with INHD Networks.....II-71
Brillian Signs Supply Agreement with JDS Uniphase.....II-71
Skyworth Signs Contracts with Yolo, Gome and CPT.....II-71
2$200
   LG Electronics (South Korea).....II-73
Matsushita Electric Industrial Co., Ltd. (Japan).....II-73
Victor Company of Japan, Ltd. (Japan).....II-73
1$100
   JVC Company of America (USA).....II-74
Mitsubishi Digital Electronics America, Inc. (USA).....II-74
Samsung Electronics Co., Ltd (South Korea).....II-74
1$100
   Samsung Electronics America (USA).....II-75
Sony Corporation (Japan).....II-75
1$100
   Sony Electronics Inc. (USA).....II-76
Toshiba Corporation (Japan).....II-76
Toshiba America Electronic Components, Inc. (USA).....II-76
1$100
   Table 5: World Recent Past, Current & Future Analysis for HDTV by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-771$350
   Table 6: World Long-term Projections for HDTV by Geographic Region/Country - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-781$350
   Table 7: World 10-Year Perspective for HDTV by Geographic Region/Country – Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-791$350
   Table 8: World Recent Past, Current & Future Analysis for HDTV Capable Sets by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-801$350
   Table 9: World Long-term Projections for HDTV Capable Sets by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-811$350
   Table 10: World 10-Year Perspective for HDTV Capable Sets by Geographic Region/Country – Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-821$350
   Table 11: World Recent Past, Current & Future Analysis for Integrated HDTV Sets by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-831$350
   Table 12: World Long-term Projections for Integrated HDTV Sets by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-841$350
   Table 13: World 10-Year Perspective for Integrated HDTV Sets by Geographic Region/Country – Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-851$350
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
US HDTV Industry: Overview & Outlook.....III-1
HDTV Penetration.....III-1
A Big War in Personal Video Recording on the Anvil.....III-1
24P Augments Broadcasting Flexibility.....III-1
1$75
   US HDTV Broadcasting: An Overview.....III-2
US Broadcast Industry Firms up with the HDTV Industry.....III-2
Market Trends/Issues.....III-2
HDTV Fast Catching Up.....III-2
1$75
   Table 14: HDTV Market in the US (2004-2008): Number of HDTV Capable Households in Millions (includes corresponding Graph/Chart).....III-3

Table 15: Market Shares of Leading Players in the US Digital TV Market in the Recent Past (2004) - Percentage Breakdown of Value Sales for Sony, Mitsubishi, Toshiba, Hitachi, RCA, Panasonic and Others (includes corresponding Graph/Chart).....III-3
US HDTV Market Looks Up.....III-3
Increasing Demand for Flat-Panel HDTVs.....III-3
1$200
   Increasing Role of Cable TV.....III-4
Issues.....III-4
Equipment Manufacturers Unsettled on Standard Format.....III-4
Cross Industry Agreement on Digital Copy Protection.....III-4
Need for Differentiated Content.....III-4
CableCARDs Short Supply Restrains HDTV Market.....III-4
1$75
   Expensive HDTV Sets Give Consumers Pause.....III-5
Trouble in Carrying both Digital and Analog Signals.....III-5
Stopping Piracy: Customers Don’t Seem to be Happy.....III-5
Regulatory Environment.....III-5
2006 - The Mandatory Deadline for Digitalization of TV Broadcasting.....III-5
1$75
   Regulation for ATSC Digital Tuners and CableCARD Slots in TVs.....III-6
FCC Mandates Over-the-Air Broadcasters Transmit DTV Signals.....III-6
FCC Lays Out Labeling Regulations.....III-6
1$75
   Factors Influencing Growth.....III-7
Digital Transmission through Cable System.....III-7
Table 16: HDTV Broadcasting in the US (2008(E)): Percentage Breakdown by Distribution Type - Cable HDTV, Satellite HDTV, Terrestrial HDTV, and No HDTV Service (includes corresponding Graph/Chart).....III-7
Program Transmission through Bandwidth Efficient QAM.....III-7
Market Drivers.....III-7
1$200
   Market Restraints.....III-8
Evolution of the US HDTV industry.....III-8
Incoherent Efforts.....III-8
Congress Tough on Digital Transition.....III-8
1$75
   Issues Critical to the Success of HDTV.....III-9
Program Transmission through Bandwidth Efficient QAM.....III-9
Cable Goes its Own Way.....III-9
Controversy over Modulation Standards.....III-9
HDTV Gaining Pace.....III-9
1$75
   Product Launches.....III-109$675
   Product Launches in the Recent Past .....III-195$375
   Strategic Corporate Developments.....III-242$150
   Strategic Corporate Developments in the Recent Past .....III-262$150
   Focus on Select Players.....III-28
Comcast Corporation.....III-28
JVC Company of America.....III-28
1$75
   Mitsubishi Digital Electronics America, Inc......III-29
Panasonic Corporation of North America.....III-29
Samsung Electronics America.....III-29
Sharp Electronics Corporation .....III-29
1$75
   Sony Electronics Inc......III-30
Toshiba America Electronic Components, Inc......III-30
1$75
   B. Market Analytics.....III-31
Table 17: US Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-31
1$200
   Table 18: US Long-term Projections for HDTV by Product Segment – HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-321$200
   Table 19: US 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....III-33
1$200
   A. Market Analysis.....III-34
Current and Future Analysis.....III-34
Industry Overview.....III-34
Canadian DTV/HDTV Industry Readies for the Transition.....III-34
1$75
   Increasing Demand for Set-Top Boxes.....III-35
Table 20: Canadian TV Industry (2005): Percentage Breakdown by Telecast Type – Cable, Terrestrial and Satellite (includes corresponding Graph/Chart).....III-35
Market Trends/Issues.....III-35
Canada Backs the 8-VSB Standard over COFDM.....III-35
Canadian Radio-Television and Telecommunications Commission Frames Market-Driven
  Policy.....III-35
1$200
   Role of Cable Industry in the Canadian DTV Transition.....III-36
Product Launches.....III-36
1$75
   Strategic Corporate Development in the Recent Past.....III-37
B. Market Analytics.....III-37
Table 21: Canadian Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-37
1$200
   Table 22: Canadian Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-38

Table 23: Canadian 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-38
1$200
   A. Market Analysis.....III-39
Japanese HDTV Industry – A Prologue.....III-39
Table 24: Hi-Vision Televisions Market in Japan in the Recent Past (2000-2003): Shipments in Thousand Units (includes corresponding Graph/Chart).....III-39

Table 25: Leading Players in the Japanese Hi-Vision Televisions Market in the Recent Past (2004): Percentage Breakdown of Volume Sales for Matsushita Electric Industrial, Sony, Toshiba and Others (includes corresponding Graph/Chart).....III-39
Current and Future Analysis.....III-39
1$200
   Market Overview.....III-40
Key Hurdles to Digital Switchover.....III-40
Government Backs the Industry.....III-40
Market Trends/Issues.....III-40
Less Programs, Yet Price Remains High!.....III-40
Japanese Choose Widescreen Television.....III-40
1$75
   Product Launches.....III-413$225
   Product Launches in the Recent Past .....III-441$75
   Strategic Corporate Developments.....III-45
Focus on Select Players.....III-45
Matsushita Electric Industrial Co., Ltd......III-45
1$75
   Sony Corporation.....III-46
Toshiba Corporation.....III-46
Victor Company of Japan, Ltd......III-46
1$75
   B. Market Analytics.....III-47
Table 26: Japanese Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-47
1$200
   Table 27: Japanese Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-48

Table 28: Japanese 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-48
1$200
   A. Market Analysis.....III-49
Current and Future Analysis.....III-49
Analysis by Geographic Region.....III-49
Table 29: European Market for HDTV (2001-2010): Geographic Regions Ranked by Growth – France, Germany, UK, Italy and Spain (includes corresponding Graph/Chart).....III-49
Analysis by Product Segment.....III-49
Table 30: European Market for HDTV (2001-2010): Product Segments Ranked by Growth – HDTV Capable Sets and Integrated HDTV Sets.....III-49
1$200
   Market Overview.....III-50
Market Trends/Issues.....III-50
European Digital Terrestrial TV Business Flourishes.....III-50
Western Europe Leads the World.....III-50
Cable Infrastructure Significant for the Development of Digital Television.....III-50
European HDTV Market – A Perspective.....III-50
1$75
   HDTV Increases Penetration.....III-51
Supply Channels for HDTV Services.....III-51
Major Issues Concerning HDTV Transition.....III-51
1$75
   B. Market Analytics.....III-52
Table 31: European Recent Past, Current & Future Analysis for HDTV by Geographic Region/Country – France, Germany, UK, Italy, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-52
1$200
   Table 32: European Long-term Projections for HDTV by Geographic Region/Country – France, Germany, UK, Italy, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-531$200
   Table 33: European Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-54

Table 34: European Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-54
1$200
   Table 35: European 10-Year Perspective for HDTV by Geographic Region/Country – Percentage Breakdown of Volume Sales for France, Germany, UK, Italy, Spain and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....III-55

Table 36: European 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-55
1$200
   A. Market Analysis.....III-56
Current & Future Analysis.....III-56
Strategic Corporate Developments.....III-56
1$75
   B. Market Analytics.....III-57
Table 37: French Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-57

Table 38: French Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-57

Table 39: French 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-57
1$200
   A. Market Analysis.....III-58
Current and Future Analysis.....III-58
Product Launch in the Recent Past.....III-58
1$75
   B. Market Analytics.....III-59
Table 40: German Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-59

Table 41: German Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-59

Table 42: German 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-59
1$200
   A. Market Analysis.....III-60
Current and Future Analysis.....III-60
Market Overview.....III-60
HDTV Broadcasting.....III-60
Product Launch.....III-60
1$75
   Strategic Corporate Development in the Recent Past.....III-61
B. Market Analytics.....III-61
Table 43: UK Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-61
1$200
   Table 44: UK Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 hrough 2015 (includes corresponding Graph/Chart).....III-62

Table 45: UK 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-62
1$200
   Market Analysis.....III-63
Current and Future Analysis.....III-63
Table 46: Italian Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-63
1$200
   Table 47: Italian Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-64

Table 48: Italian 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-64
1$200
   Market Analysis.....III-65
Table 49: Spanish Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-65
1$200
   Table 50: Spanish Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-66

Table 51: Spanish 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-66
1$200
   A. Market Analysis.....III-67
Current and Future Analysis.....III-67
Product Launches.....III-67
Product Launch in the Recent Past .....III-67
1$75
   Strategic Corporate Developments.....III-681$75
   B. Market Analytics.....III-69
Table 52: Rest of Europe Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-69

Table 53: Rest of Europe Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-69
1$200
   Table 54: Rest of Europe 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-70
1$200
   A. Market Analysis.....III-71
Current and Future Analysis.....III-71
Industry Overview and Outlook.....III-71
Asia-Pacific – A Huge Potential HDTV Market.....III-71
Investments in AC Plasma Displays Rise Rapidly.....III-71
1$75
   Focus on Select Markets.....III-72
Australia.....III-72
Market Overview.....III-72
Australia Selects DVB Standard.....III-72
People Don't Want to Program Themselves.....III-72
Market Trend/Issues.....III-72
High Cost: An Impediment to Digital Conversion.....III-72
1$75
   Delayed Commencement for HDTV.....III-73
Local HDTV Programming and Infrastructure Need to Develop.....III-73
China.....III-73
Industry Overview.....III-73
1$75
   China Outlines the Release of HDTV.....III-74
Market Trends/Issues.....III-74
China Prepares for the New Television.....III-74
DTV Market Making Rapid Grounds.....III-74
1$75
   China - A Global Supplier of HDTV.....III-75
Singapore.....III-75
Market Trends/Issues.....III-75
Singapore Selects DVB Standard over ATSC System.....III-75
Singapore Issues Five Temporary DTV Licenses to Tap the HDTV Market.....III-75
South Korea.....III-75
Korea Builds Up Broadcasting Infrastructure.....III-75
1$75
   Product Launches.....III-763$225
   Product Launches in the Recent Past .....III-791$75
   Strategic Corporate Developments.....III-802$150
   Strategic Corporate Developments in the Recent Past .....III-821$75
   Focus on Select Players.....III-83
Daewoo Electronics Co., Ltd. (South Korea).....III-83
LG Electronics (South Korea).....III-83
Samsung Electronics Co., Ltd. (South Korea).....III-83
1$75
   B. Market Analytics.....III-84
Table 55: Asia-Pacific Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-84
1$200
   Table 56: Asia-Pacific Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-85

Table 57: Asia-Pacific 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-85
1$200
   A. Market Analysis.....III-86
Current and Future Analysis.....III-86
Central and South American Countries Adopt ATSC Standard.....III-86
B. Market Analytics.....III-86
Table 58: Latin America Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-86
1$200
   Table 59: Latin America Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-87

Table 60: Latin America 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-87
1$200
   A. Market Analysis.....III-88
Current and Future Analysis.....III-88
Factors Influencing Growth.....III-88
Market Drivers.....III-88
Increasing usage of DVDs.....III-88
Market Restraints.....III-88
High Replacement Cost.....III-88
Inadequate Infrastructure.....III-88
Vast Spread of Analog Television.....III-88
1$75
   B. Market Analytics.....III-89
Table 61: Rest of World Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-89

Table 62: Rest of World Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-89
1$200
   Table 63: Rest of World 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-901$200
    
 
 


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