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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

26149

Interactions with Platform & by Email *

INTERACTIONS

2353

Unique # Participated *

PARTICIPANTS

523

Responses Validated *

VALIDATIONS

65

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Green Marketing: A Buoyant Market.....II-1
Recession and Green Marketing.....II-1
1$100
   Growth Drivers.....II-21$100
   Challenges & Issues with Green Marketing Initiatives.....II-3
Credibility of Environmental Claims.....II-3
Consumer Perceptions – Not Always Right.....II-3
1$100
   Future Relevance of Present Environmental Decisions: A Persistent Issue.....II-4
Bowing Down to Competitive Pressures.....II-4
Pressure of Cost Reduction and Profit Enhancement.....II-4
Development of Standards.....II-4
Over-Ambitious Presumptions.....II-4
1$100
   The Role of Environmental Labels.....II-5
Internet – The Medium for Information Dispersal.....II-5
1$100
   Investment Initiatives of Green Companies.....II-6
Government Funding for Green Initiatives.....II-6
Green Packaging for Food and Beverage Market.....II-6
Green Packaging – The Role of Bioplastics.....II-6
1$100
   Bioplastics – Are They Truly Biodegradable?.....II-7
Grappling with Ethical Challenges.....II-7
Sustainability in Beauty Packaging Market.....II-7
1$100
   Green Trends in Buildings.....II-8
Green Marketing & Children’s Wear Industry.....II-8
Energy Conservation in ICT Sector.....II-8
Household Cleaning Products.....II-8
1$100
   Green Marketing in Apparel Industry.....II-9
High Cost Hampers Sales.....II-9
1$100
   Focus on Waste Reduction.....II-10
Significant Influence of Regulations and Standards.....II-10
1$100
   Green Marketing – An Introduction.....II-11
Social, Retail, Environmental Aspects of Green Marketing.....II-11
1$100
   The Need for Green Marketing.....II-12
Historic Review.....II-12
1$100
   ‘Green’ Products.....II-13
Green Initiatives of Select Companies.....II-13
1$100
   Life Cycle Analysis: Determining Product’s Greenness.....II-14
How is Green Marketing Different from Other Advertising Forms?.....II-14
1$100
   The Four Ps of Green Marketing.....II-151$100
   Businesses & Green Marketing Initiatives.....II-161$100
   Regulatory Pressure.....II-17
Regulatory Specifications in Select Countries.....II-17
Social Responsibility.....II-17
1$100
   Cost/Profit Factors.....II-18
Competitive Pressures.....II-18
Green Consumer.....II-18
1$100
   Levels of Green Marketing.....II-19
Transformative Green Marketing.....II-19
Normative Green Marketing.....II-19
Strategic and Operative Green Marketing.....II-19
1$100
   Eco-Sponsoring and Eco-Labeling.....II-201$100
   Whirlpool Unveils Duet.....II-21
Whirlpool Unveils ‘Green Generation’ Range of Resource-Saving Appliances.....II-21
Kimberly-Clark Unveils Scott Naturals Smart Flush Bags.....II-21
Green Irene Unveils Enzyme Cleaners.....II-21
1$100
   SAPOS Unveils Natural Cleaners and Green Cleaning Products.....II-22
Newell Rubbermaid Introduces Paper Mate Biodegradable.....II-22
Unilever Unveils Sustainable Living Plan.....II-22
1$100
   Sunchips Rolls Out First-Ever Fully Compostable Chip Bag.....II-23
Great Atlantic & Pacific Tea Unveils Green Way.....II-23
Seayu Enterprises Unveils Clean+Green.....II-23
Martha Stewart Enters into Agreement with Hain Celestial.....II-23
1$100
   Clorox Unveils Green Wipes.....II-24
iGo Unveils Green Laptop Charger.....II-24
Betagro Introduces Kooling Max.....II-24
GRIP Promotions Introduces Green Alternative for Unattractive Appliances.....II-24
1$100
   Clorox Introduces Range of Natural Cleaning Products.....II-25
Marcal Paper Mills Unveils Marcal Small Steps.....II-25
1$100
   Siegwerk Takes Over Environmental Inks.....II-26
ULC Standards Takes Over TerraChoice.....II-26
1$100
   P&G Unveils Green Marketing Efforts.....II-27
Newell Rubbermaid Brands Enters into Partnership with TerraCycle™.....II-27
Cereplast Collaborates with Oculus3D.....II-27
1$100
   HGTV Enters into Partnership with Serta.....II-28
Duane Reade Announces EcoClub Customer Reward Program.....II-28
GM Produces Chevrolet Volt Parts Using Recycled Plastic Booms.....II-28
1$100
   Ethicalsuperstore.com Merges with Natural Collection.....II-29
Ethos Environmental Collaborates with Thrive Worldwide.....II-29
Frito-Lay North America Partners with TerraCycle.....II-29
1$100
   Cryobanks International Undertakes Paperless Marketing Initiative.....II-30
Homeland Integrated Security Systems Promotes Cyber Tracker.....II-30
Invicta Group and United Fuel Savers Ink Marketing Agreement.....II-30
1$100
   Canon, Inc. (Japan).....II-31
Cereplast, Inc. (US).....II-31
Del Monte Foods (US).....II-31
1$100
   Fairmont Hotels & Resorts, Inc. (Canada).....II-32
Frito-Lay North America, Inc. (US).....II-32
General Electric Company (US).....II-32
1$100
   General Motors Company (US).....II-33
Herman Miller, Inc. (US).....II-33
1$100
   Mary Kay, Inc. (US).....II-34
Nike, Inc. (US).....II-34
1$100
   The Clorox Company (US).....II-35
The Procter & Gamble Company (US).....II-35
1$100
   Toyota Motor Corporation (US).....II-36
Unilever N.V (The Netherlands).....II-36
1$100
   Wal-Mart Stores, Inc. (US).....II-371$100
   Table 1: World Recent Past, Current and Future Analysis for Green Marketing by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-381$350
   Table 2: World Historic Review for Green Marketing by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-391$350
   Table 3: World 15-Year Perspective for Green Marketing by Geographic Region – Percentage Breakdown of Annual Revenue for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....II-401$350
   A. Market Analysis.....III-1
Trend Towards Green Products and Services.....III-1
Eco-Awareness Drives Green Marketing.....III-1
1$75
   Recession Fails to Ebb Green Marketing Growth.....III-21$75
   Impact of Recession on Recyclables.....III-3
Impact of Eco-labels on Consumer Purchasing Pattern.....III-3
Green Marketing Defies Market Norms.....III-3
1$75
   Table 4: Number of New Sustainable Product Launches (2004-2008) (includes corresponding Graph/Chart).....III-4
FTC GreenGuides for Green Marketing Claims.....III-4
1$200
   Environmental Claims Requiring Substantiation as per FTC’s GreenGuides.....III-51$75
   Proposed Updates Related to Green Marketing Claims in the GreenGuides.....III-6
Clarity in Claims.....III-6
1$75
   Targeting Specific Consumer Segments.....III-7
Challenges Facing Green Marketing.....III-7
Lack of Unified Definition.....III-7
Falsified Claims.....III-7
High Cost.....III-7
Limited Recall Value.....III-7
1$75
   Internet: An Effective Medium for Promoting Green Marketing.....III-8
Overview of Select Green Sectors.....III-8
Green Buildings.....III-8
Table 5: Resource Consumption and Emissions of Buildings as % of Total Emissions and Resources in the US.....III-8
1$200
   Benefits of Green Buildings.....III-9
Demand for Green Building Materials to Exhibit Continuous Growth.....III-9
1$75
   Certification and Standards for Green Marketing.....III-101$75
   Green Household Products.....III-11
Green Vehicles.....III-11
Green Packaging.....III-11
1$75
   Recycled Content Packaging & Biodegradable Plastic – High Growth
  Prospects.....III-12
Bottled Water: Facing Environmentalists’ Disapproval.....III-12
Green Foods.....III-12
1$75
   Organic Food Products Marketing – Affected by Recession.....III-13
Pet Products.....III-13
Apparel.....III-13
1$75
   Green Marketing in Garment Industry.....III-14
Green Power.....III-14
Green Power Marketing.....III-14
1$75
   B. Market Analytics.....III-15
Table 6: US Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-15
1$200
   Table 7: US Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-161$200
   Market Analysis.....III-17
Market Analysis.....III-17
1$75
   Table 8: Canadian Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-181$200
   Table 9: Canadian Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-191$200
   Market Analytics.....III-20
Table 10: Japanese Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-20
1$200
   Table 11: Japanese Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-211$200
   A. Market Analysis.....III-22
European Efforts in Green Marketing.....III-22
Consumer Skepticism – A Major Challenge.....III-22
Green Investments on the Rise.....III-22
1$75
   Green Buildings.....III-23
Germany.....III-23
United Kingdom.....III-23
Green Marketing in the Times of Recession.....III-23
1$75
   B. Market Analytics.....III-24
Table 12: European Recent Past, Current and Future Analysis for Green Marketing by Geographic Region – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-24
1$200
   Table 13: European Historic Review for Green Marketing by Geographic Region – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-251$200
   Table 14: European 15-Year Perspective for Green Marketing by Geographic Region – Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-261$200
   A. Market Analysis.....III-27
Australia.....III-27
Green Trend in IT.....III-27
India.....III-27
1$75
   B. Market Analytics.....III-28
Table 15: Asia-Pacific Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-28
1$200
   Table 16: Asia-Pacific Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-291$200
   Market Analytics.....III-30
Table 17: Latin American Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-30
1$200
   Table 18: Latin American Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-311$200
   A. Market Analysis.....III-32
South Africa.....III-32
1$75
   B. Market Analytics.....III-33
Table 19: Rest of World Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-33
1$200
   Table 20: Rest of World Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-341$200
    
 
 


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