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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

12787

Interactions with Platform & by Email *

INTERACTIONS

1534

Unique # Participated *

PARTICIPANTS

384

Responses Validated *

VALIDATIONS

41

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2  
   Data Interpretation & Reporting Level.....I-3
Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Technological Advancements Boost Content Digitization.....II-1
Books – The Most Popular Online Purchase.....II-1
Table 1: Global Online Purchases (2009E): Percentage of Internet Users Purchasing Books, Clothing/Apparel, Tech Products, Airline Tickets, and Consumer Electronics (includes corresponding Graph/Chart).....II-1
1$350
   Table 2: Percentage Share of Worldwide Internet Users Purchasing Books Online (2008) (includes corresponding Graph/Chart).....II-2
Price Competition at Online Stores Benefits Buyers.....II-2
Cost Savings – A Major Benefit for Buyers and Sellers.....II-2
1$350
   E-Books – A High Potential Market.....II-3
Factors Influencing Growth in the E-Books Market.....II-3
1$100
   Kindle & EPUB Format Trigger Growth.....II-4
What Drives the E-Books Market ?.....II-4
1$100
   Competition in the E-Books Market.....II-51$100
   Kindle Faces Stiff Competition from iPhone’s Stanza.....II-6
Google’s E-book Plans – A Threat to Amazon’s Predominance.....II-6
1$100
   Anticipated Influx of New E-Book Readers.....II-7
1$100
   Convergence Critical for E-Book Industry’s Growth.....II-8
Mass Consumer Category – Essential for E-Book Market’s Growth.....II-8
E-Books – A Great Potential for Younger Readers.....II-8
Children’s Books – Open to New Technologies.....II-8
1$100
   Research – Benefiting from E-Book Features.....II-9
Use of E-Reader Software Set to Increase.....II-9
1$100
   Technological Evolution to Power E-Reader Adoption.....II-10
Publishers Remove AudioBook Piracy Protection.....II-10
1$100
   Rising Competition Prompts E-Book Manufacturers to Innovate.....II-11
Challenges and Issues.....II-11
Standard Book Layout and Typography Hamper Reading Experience.....II-11
Lack of Standard Format – A Major Issue.....II-11
1$100
   Piracy: A Major Concern Confronting the E-Books Market.....II-12
Attracting First Time Consumers.....II-12
E-Books to Impact Sales of Traditional Book Stores.....II-12
E-Readers Face Competition From Emerging Devices.....II-12
1$100
   Introduction.....II-13
e-Publishing.....II-13
1$100
   Benefits of e-Publishing.....II-14
Online Publishing – A Popular Choice for Authors.....II-14
1$100
   E-Books – A Conceptual Definition.....II-15
Characteristics of E-Books.....II-15
1$100
   Essential Ingredients of a Successful E-Book.....II-16
E-Books – A Historical Background.....II-16
Evolution of E-Books Market – A Glance At the Past.....II-16
1$100
   Benefits of E-Books.....II-171$100
   E-Books Vs Paper Books – A Comparative Analysis.....II-181$100
   Barriers for Adoption of E-Books.....II-19
Major Drawbacks for E-Book Adoption.....II-19
Portability and IP Protection.....II-19
1$100
   E-Reader Devices & Software.....II-20
Cultural Barriers.....II-20
2$200
   Components of E-Books.....II-22
Hardware.....II-22
E-Book Reader Devices.....II-22
List of E-Book Readers.....II-22
3$300
   E-Readers for Mobile Devices.....II-25
Evolution of E-Readers – An Overview.....II-25
The First Generation of E-Readers.....II-25
1$100
   The Second Generation of E-Readers.....II-26
The Third Generation of E-Book Readers.....II-26
Software.....II-26
Creation Software.....II-26
Reader Software.....II-26
Authoring Software.....II-26
Types of E-Book Software.....II-26
2$200
   Specialty & Disability E-Reader Software.....II-28
E-Book File.....II-28
E-Book Formats.....II-28
1$100
   PDF – The Most Popular E-Book Format.....II-29
Table 3: Leading Formats in the Global E-Books Market (2008): Percentage Share Breakdown of Downloads for PDF, eReader, Plucker, Large Print PDF, Palm Doc, iSilo, Kindle, Mobipocket, RTF and ePub (includes corresponding Graph/Chart).....II-29
1$350
   Select E-Book File Formats.....II-30
1$100
   E-Book Publishing.....II-31
Publishing Models for E-Books.....II-31
Digitalized Book.....II-31
Airplane Book.....II-31
Pamphlet/Brochure.....II-31
Manifesto/Report.....II-31
1$100
   Distribution of E-Books.....II-32
Online and Offline Distribution.....II-32
Distribution Model for Traditional/Online Books.....II-32
1$100
   Internet Bookstores.....II-33
Print-on-Demand (POD).....II-33
Direct Web Publishing.....II-33
Wireless Internet Publishing.....II-33
E-Book Business Models.....II-33
1$100
   Print Model.....II-34
Database Model.....II-34
Open Access Model.....II-34
Digital Rights Management.....II-34
2$200
   E-Books in Libraries – An Overview.....II-36
E-Book Issues in Libraries.....II-36
1$100
   E-Books in Higher Education.....II-37
College Book Industry – Growing Adoption of Digital Content.....II-37
1$100
   Penetration of E-Textbooks.....II-38
Choice Plays a Key Role.....II-38
Co-Existence of Print and Digital Forms.....II-38
1$100
   Amazon Launches The Kindle DX.....II-39
Fujitsu Frontech Launches Color E-Book Reader.....II-39
Interead Launches Cool-er E-Book Reader.....II-39
Read An E-Book Week Introduces New Website.....II-39
1$100
   Barnes & Noble Introduces Reader for BlackBerry.....II-40
Elonex Launches eBook Reader with Borders UK.....II-40
Sony Launches PRS-700.....II-40
Safari Books Online Introduces Safari Bookbag.....II-40
1$100
   Barnes & Noble Acquires Fictionwise.....II-41
Amazon Takes Over LexCycle.....II-41
Google to Enter e-Book Market.....II-41
Penguin and Founder Apabi Ink Distribution Agreement.....II-41
1$100
   Thalia to Sell Books to Sony Reader Users at a Discounted Price.....II-42
PVI Enters into Agreement with E Ink Corp.....II-42
JWS and YBP Ink Agreement Over Online Books.....II-42
Amazon Takes Over Audible.....II-42
1$100
   Amazon.com Acquires AbeBooks.....II-43
Amazon Acquires Shelfari.....II-43
Ambassadors to Acquire BookRags.....II-43
Borders Divests Select Asian Businesses.....II-43
1$100
   Indonesia Introduces Online Book Program.....II-44
ebrary® Joins Hands with OUP.....II-44
Penguin to Launch Titles for ePub.....II-44
Fictionwise Takes Over eReader.com.....II-44
1$100
   Amazon.com Inc. (US).....II-45
Lexcycle (US).....II-45
Mobipocket.com (US).....II-45
Barnes & Noble, Inc. (US).....II-45
1$100
   Fictionwise LLC (US).....II-46
eReader.com (US).....II-46
eBooks Corporation Limited (Australia).....II-46
1$100
   eBooks.com.....II-47
Franklin Electronic Publisher, Inc. (US).....II-47
WHSmith Plc (UK).....II-47
1$100
   Waterstone's Booksellers Limited (UK).....II-48
Yes24 (South Korea).....II-48
Other E-reader Manufacturers.....II-48
Bookeen (France).....II-48
iRex Technologies (The Netherlands).....II-48
1$100
   Nokia Corporation (Finland).....II-49
Sony Corporation (Japan).....II-49
Sony Ericsson Mobile Communications AB (UK).....II-49
Netronix, Inc. (Taiwan).....II-49
1$100
   Tianjin Jinke Electronics Co., Ltd (Taiwan).....II-50
1$100
   Table 4: World Recent Past, Current & Future Analysis for E-Books by Geographic Region – US, Japan, Europe, and Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-511$350
   Table 5: World 10-Year Perspective for E-Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Asia-Pacific for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-521$350
   A. Market Analysis.....III-1
Outlook.....III-1
Digitalization: The Buzz in Books Business.....III-1
Table 6: Online Sales (Value) as a % of Total Retail Sales in the US (2008): Breakdown for Select Categories (includes corresponding Graph/Chart).....III-1
1$200
   Table 7: Penetration Rate (%) of Online Books Business in the US (2004-2008) (includes corresponding Graph/Chart).....III-2
Fast Facts.....III-2
1$200
   Online Book Sales in the US – An Overview.....III-3
Table 8: US Books Market (2007-2008): Percentage Share Breakdown of Value Sales by Category (includes corresponding Graph/Chart).....III-3
1$200
   Table 9: Leading Channels for Book Sales in the US (2007 & 2008): Percentage Breakdown of Sales for Chain Bookstores, Online Booksellers, Independent Booksellers and Others (includes corresponding Graph/Chart).....III-4

Table 10: Leading Channels for Audio Book Sales in the US (2008): Percentage Share Breakdown of Volume Sales for Library, Bookstore, Online Retailer and Others (includes corresponding Graph/Chart).....III-4
Economy and Book Sales.....III-4
1$200
   E-Books – A Market with Enormous Potential.....III-5
Rising Sales of E-Books.....III-5
EPUB Format Propels E-Book Sales.....III-5
Penetration Level of E-Books in US Households.....III-5
1$75
   Table 11: Penetration Rate (%) of MP3 and E-Books in US Households.....III-6
Higher Education Course Materials: Print Versus Digital Formats.....III-6
Competition in the Online Books Retail Market.....III-6
Table 12: Leading Players in the US Online Books Market (2007-2008): Percentage Share Breakdown of Consumer Retail Spending for Amazon.com, B&N.com, Books-A-Million and Others (includes corresponding Graph/Chart).....III-6
1$200
   Product Launches.....III-7
Strategic Corporate Developments.....III-7
2$150
   Key Players.....III-9
Amazon.com Inc......III-9
1$75
   Lexcycle (US).....III-10
Mobipocket.com.....III-10
Barnes & Noble, Inc......III-10
Fictionwise LLC.....III-10
1$75
   eReader.com.....III-11
Cyberread, Inc......III-11
1$75
   B. Market Analytics.....III-12
Table 13: US Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-12

Table 14: US Historic Review for E-Books with Annual Revenues in US$ Million for Years 2002 through 2005 (includes corresponding Graph/Chart).....III-12
1$200
   A. Market Analysis.....III-13
Outlook.....III-13
Online Bookstore Market.....III-13
E-Books Market in Japan.....III-13
1$75
   Evolution of E-Books in Japan.....III-14
Sales of Mobile E-Books Rise Sharply.....III-14
Table 15: E-Comics (E-Manga) Market in Japan (2006): Percentage Share Breakdown of Value Sales by Device.....III-14
Product Launches.....III-14
1$200
   Sony Corporation – A Key Player.....III-15
B. Market Analytics.....III-15
Table 16: Japanese Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-15
1$200
   Table 17: Japanese Historic Review for E-Books with Annual Revenues in US$ Million for Years 2002 through 2005 (includes corresponding Graph/Chart).....III-16
1$200
   A. Market Analysis.....III-17
Outlook.....III-17
Introduction to Digital Books Industry.....III-17
France.....III-17
Online Digital Content – An Overview.....III-17
1$75
   Table 18: Leading Channels for Book Sales in France (2008E): Percentage Share Breakdown of Volume Sales for Book Stores, Specialized Stores, Hypermarkets, Clubs and Mail Order, Online Booksellers and Others (includes corresponding Graph/Chart).....III-18
Electronic Content for Disabled Persons.....III-18
Player Review.....III-18
1$200
   Germany.....III-19
German Online Books Market – An Overview.....III-19
Table 19: Online Purchases in Germany (2008): Percentage of Users Purchasing Books, Clothing/ Apparel, and Tech Products (Video/Games/ DVDs) (includes corresponding Graph/Chart).....III-19

Table 20: German Books Market (2008): Percentage Share Breakdown of Value Sales by Category for Bookstores, Publishers, Internet, and Other Stores (includes corresponding Graph/Chart).....III-19
1$200
   Table 21: Leading Players in the German Online Books Market (2006): Percentage Share Breakdown of Sales for Amazon, Weltbild, Buch.de and Others (includes corresponding Graph/Chart).....III-20
E-Books Market.....III-20
The United Kingdom.....III-20
Online Retail Sector – An Overview.....III-20
1$200
   Table 22: Online Sales (Value) as a % of Total Retail Sales in the UK (2007 & 2012P): Breakdown by Category (includes corresponding Graph/Chart).....III-21

Table 23: Online Purchases in the United Kingdom (2008): Percentage of Internet Users Purchasing Books, Electronics, Apparel, Music, and Airline Tickets (includes corresponding Graph/Chart).....III-21
1$200
   Table 24: UK Online Retail Market (2008): Percentage Share Breakdown of Value Sales by Segment (includes corresponding Graph/Chart).....III-22
Consumer Books Distribution in the UK – An Overview.....III-22
Table 25: UK Consumer Books Market (2007 & 2008): Percentage Share Breakdown of Sales by Distribution Channel.....III-22
1$200
   Competition - Amazon Leads the Online Books Market.....III-23
Table 26: Leading Online Book Sites in the UK (2009E): Percentage Share Breakdown for Amazon UK, Amazon US, Abebooks UK, Abebooks US, Waterstones, Ebay UK, WH Smith, Tesco, The Book People, and Others (includes corresponding Graph/Chart).....III-23
1$200
   E-Book Market Scenario.....III-24
E-Books in UK Libraries.....III-24
1$75
   Table 27: Acquisition Method for E-Book Titles (2008) (includes corresponding Graph/Chart).....III-25
High Cost – A Major Obstacle.....III-25
Product Launches.....III-25
1$200
   Strategic Corporate Developments.....III-261$75
   Key Players.....III-27
AdLibris Bokhandel AB (Sweden).....III-27
IPM-NET (Italy).....III-27
iRex Technologies (The Netherlands).....III-27
Numilog S.A (France).....III-27
1$75
   Nokia Corporation (Finland).....III-28
Sony Ericsson Mobile Communications AB (UK).....III-28
Taylor & Francis eBookstore (UK).....III-28
WHSmith Plc (UK).....III-28
1$75
   Waterstone's Booksellers Limited (UK).....III-29
B. Market Analytics.....III-29
Table 28: European Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-29
1$200
   Market Analysis.....III-30
Table 29: Asia-Pacific Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-30
1$200
   Table 30: Asia-Pacific 10-Year Perspective for E-Books by Geographic Region – Percentage Breakdown of Dollar Sales for China, South Korea and Rest of Asia-Pacific Markets for 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-31
1$200
   A. Market Analysis.....III-32
Digital Publishing on a Growth Trajectory.....III-32
1$75
   E-Books Market.....III-33
Market Structure.....III-33
E-Books Market in 2008 – A Review.....III-33
1$75
   Table 31: Number of E-Book Readers in China (2007-2009) (includes corresponding Graph/Chart).....III-34
Widening Mobile Phone Users Boost E-Books Market.....III-34
1$200
   Government Promotes E-Books Market.....III-35
Foreign Publishers Eyeing Potential in Chinese E-Books Market.....III-35
Challenges for China’s E-Books Market.....III-35
1$75
   Strategic Corporate Developments.....III-36
B. Market Analytics.....III-36
Table 32: Chinese Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-36
1$200
   A. Market Analysis.....III-37
Outlook.....III-37
An Insight into Online Bookstore Market.....III-37
Yes24 – A Major Player.....III-37
1$75
   B. Market Analytics.....III-38
Table 33: South Korean Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-38
1$200
   A. Market Analysis.....III-39
India.....III-39
An Insight into Online Books Market.....III-39
Australia.....III-39
Online Books Market – An Insight.....III-39
1$75
   New Zealand.....III-40
Online Books Market – An Overview.....III-40
Product Launches.....III-40
Strategic Corporate Developments.....III-40
1$75
   Key Players.....III-41
eBooks Corporation Limited (Australia).....III-41
eBooks.com.....III-41
Netronix, Inc. (Taiwan).....III-41
1$75
   Tianjin Jinke Electronics Co., Ltd (Taiwan).....III-42
B. Market Analytics.....III-42
Table 34: Rest of Asia-Pacific Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-42
1$200
   Canada.....III-43
Book Retailing in Canada.....III-43
Online Book Retailing Posts Strong Growth.....III-43
Improvements in Technology Foster Growth.....III-43
1$75
   Competitive Scenario.....III-44
E-Book Market – An Overview.....III-44
Strategic Corporate Developments.....III-44
1$75
   Iran .....III-45
Digital Book Publishing Market in Iran.....III-45
1$75
   Lack of Government Support.....III-461$75
    
 
 


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