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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

Interactions with Platform & by Email *

INTERACTIONS

Unique # Participated *

PARTICIPANTS

Responses Validated *

VALIDATIONS

* Platform engagements are dynamic. Stats are published quarterly.


  •  CODE

  •  PAGES

  •  DATE

  •  PRICE

    $

  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   A Prelude.....II-11$100
   Impact of Recession: A Straight Talk.....II-2
Challenges Galore.....II-2
1$100
   Growth of Digital Media: A Challenge to Reckon With.....II-3
Indiscriminate Use of Paper Fuels Negative Publicity.....II-3
Lack of a “Clean” Database: A Key Bottleneck.....II-3
1$100
   Noteworthy Trends & Issues.....II-4
Shifting of Ad Budgets From Mass to Direct Advertising Spells Opportunities.....II-4
Growth in the Adoption of Multichannel Direct Advertising Augers Well.....II-4
Table 1: Advertising Models in the United States (2008): Percentage Share Breakdown of Mass Advertising Models & Multi-Channel Advertising Models (includes corresponding Graph/Chart).....II-4
Personalized URLs: A Potent Tool to Enhance Response Rates of Online Mail.....II-4
1$300
   Technological Advancements Trigger Growth.....II-5
Thinking Out of the Box Critical to Optimize Direct Mail.....II-5
Multidimensional Mailers/Creative Content Set to Energize Direct Mail.....II-5
1$100
   Accurate Targeting: A Talisman for the Success of Direct Mail Adverting.....II-6
High Income, Educated & Urban Population: A Chief Target for Direct Mail Ads.....II-6
Postal Infrastructure: Critical to the Success of Direct Mail.....II-6
2$125
   Regional Market Overview.....Ii-8
2a. THE UNITED STATES.....II-8
A. Market Analysis.....II-8
Outlook.....II-8
Market Overview.....II-8
Economic Downturn Hits Domestic Ad Revenues & Overall Industry Growth.....II-8
1$100
   Insurance Industry: A Lone Bright Spot.....II-9
Financial Services Industry Drags Down Opportunities in Direct Mail.....II-9
1$100
   Non-Catalog Direct Mail Grows in Popularity.....II-10
Key Statistical Findings.....II-10
Table 2: US Advertising Market (2008): Percentage Breakdown of Ad Spending by Medium – Television, Direct Mail, Newspaper, Internet, Magazines, and Others (includes corresponding Graph/Chart).....II-10
1$300
   Table 3: Direct Marketing Advertising Expenditures in the United States (2008): Breakdown of Ad Spends (in US$ Billion) by Industry Segment (includes corresponding Graph/Chart).....II-111$300
   B. Market Analytics.....II-12
Table 4: US Recent Past, Current & Future Analysis for Direct Mail Advertising Services by Service Segment – Concept Development for Advertising Campaigns, Print Services, Mail List Creation/ Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-12
1$300
   Table 5: US Historic Review for Direct Mail Advertising Services by Service Segment – Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-131$300
   Table 6: US 11-Year Perspective for Direct Mail Advertising Services by Service Segment – Percentage Share Breakdown of Revenues for Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).....II-141$300
   2b. JAPAN.....II-15
A. Market Analysis.....II-15
Outlook.....II-15
B. Market Analytics.....II-15
Table 7: Japanese Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-15
1$300
   Table 8: Japanese Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-161$300
   2c. EUROPE.....II-17
A. Market Analysis.....II-17
Outlook.....II-17
Key Statistical Findings.....II-17
Table 9: UK Advertising Market (2008): Percentage Breakdown of Ad Spending by Medium – Press, Television, Internet, Direct Mail, Radio, and Others (includes corresponding Graph/Chart).....II-17

Table 10: Top Spenders on Direct Mail in the United Kingdom (2007): Percentage Share Breakdown of Direct Mail Spending by Select Company (includes corresponding Graph/Chart).....II-17
1$300
   B. Market Analytics.....II-18
Table 11: European Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-18
1$300
   Table 12: European Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-191$300
   2d. REST OF WORLD.....II-20
A. Market Analysis.....II-20
Outlook.....II-20
Key Statistical Findings.....II-20
Table 13: Australian Direct Mail Advertising Market (2008): Percentage Breakdown of Direct Mail Ad Spending by Major Industries – Finance, Media, Community, Retail, Communications, Insurance, and Others (includes corresponding Graph/Chart).....II-20
1$300
   B. Market Analytics.....II-21
Table 14: Rest of World Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-21
1$300
   Table 15: Rest of World Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-221$300
   Direct Mail Advertising: A Definition.....II-23
Evolution of Direct Mail Advertising: A Review.....II-23
1$100
   Participants/Service Providers in the Direct Mail Advertising Industry.....II-24
Full Service Companies.....II-24
Concept Development Only Service Providers.....II-24
Mailing List Service Providers.....II-24
Printing Services for Direct Mail.....II-24
Letter Shop Service Providers.....II-24
Fulfillment Service Providers.....II-24
1$100
   Other Miscellaneous Direct Mail Advertising Service Providers.....II-25
“Must-Have” Characteristics of Effective Direct Mailers.....II-25
Types of Direct Mail Advertisements: By Format & Design.....II-25
Bookalog.....II-25
Catalogs.....II-25
Blind mailing.....II-25
Self-mailers.....II-25
Clear bag packages.....II-25
Postcards.....II-25
1$100
   Envelope mailers.....II-26
Snap mailers.....II-26
Dimensional mailer.....II-26
Intelligent Documents.....II-26
Types of Direct Mail Advertisements: By Strategy.....II-26
Basic Direct Mailing.....II-26
Advanced Direct Mailing.....II-26
Catalogue Direct Mailing.....II-26
1$100
   Integrated Direct Mailing.....II-27
Direct Mail Value Chain.....II-27
Planning.....II-27
Production & Distribution.....II-27
1$100
   Customer Service.....II-28
Types of Direct Mail Advertising Services.....II-28
Concept Development.....II-28
Print Services.....II-28
1$100
   Mail List Creation.....II-29
Letter Shop Services.....II-29
Fulfillment Services.....II-29
Other Services.....II-29
Advantages of Direct Mail Advertising.....II-29
Facilitates Customized Marketing.....II-29
A Potent Tool to Attract New Customers.....II-29
An Important Test & Measurement Tool.....II-29
1$100
   Facilitates Statistical Analysis.....II-30
Disadvantages of Direct Mail Advertising.....II-30
High Costs.....II-30
Perception as a ‘Junk Mail’.....II-30
Mailing List: Backbone of Direct Mail Advertising.....II-30
Direct response lists.....II-30
Compiled lists.....II-30
1$100
   IWCO Direct Acquires the US Operations of Transcontinental Direct.....II-31
Royal Mail Unveils Mail Media Centre Website.....II-31
Carlson Marketing Sets Into Motion Direct Mail Campaign for Hyundai.....II-31
R2C Group Launches Customer Connect.....II-31
1$100
   Royal Mail Unveils New Resource For Direct Mail Industry.....II-32
The AJC Unveils AJC Media Solutions.....II-32
Tully-Wihr Partners with Redbeard Communications.....II-32
1$100
   Premium Color Graphics Merges with Hand Pack.....II-33
Reynolds DeWalt Takes Over RiverView Marketing Consultants.....II-33
VerticalResponse Enters into Partnership with BigContacts.....II-33
Grupo Posadas Selects Neolane's Cross-Channel Marketing Solution.....II-33
Etrinsic and LV= Renew Contract.....II-33
1$100
   RR Donnelley Enhances CustomPoint System with Direct Mail Capabilities.....II-34
inContact Inks Agreement with Direct Response Marketing Companies.....II-34
Workflow Management Sells Freedom Graphic and United Envelope.....II-34
1$100
   Royal Mail Partners with St. Ives to Introduce Mail-Tracking Service.....II-35
VerticalResponse Forms Partnership With StartupNation.....II-35
PSA Launches Multiple-Channel Direct Marketing Platform.....II-35
QuantumDigital Launches New Direct Marketing Blog.....II-35
Media Post Introduces “One-Stop-Shop” Advertising Service.....II-35
1$100
   VNPost and La Poste Group to Offer Direct Mail.....II-36
DMA Enters into Partnership with China Direct Mail Association.....II-36
Quebecor World Merges Divisions.....II-36
Jingwei International Signs Agreement with Best Buy China.....II-36
Quad/Graphics Invests in QuadDirect Division.....II-36
Union Street to Acquire Two Marketing Agencies.....II-36
1$100
   Grove Acquires GI Solutions.....II-37
Vertis Communications Merges with American Color Graphics.....II-37
Allegro Offers FreshDM for Salesforce.....II-37
Dsicmm Group Acquires K2 Group.....II-37
1$100
   Diversified Agency Services Completes Acquisition of The Kern Organization.....II-38
China Inks Four Co-Operative Agreements with Taiwan.....II-38
Datateam Acquires Borcombe SP.....II-38
1$100
   Haggin Marketing Acquires Coupons, Inc.....II-39
Valassis Communications Acquires ADVO Inc.....II-39
Myhubtv Takes Over Agent Mailing.....II-39
Lombardi Media Acquires Pronto Post.....II-39
Acxiom Plans to Acquire Direct Marketing Services.....II-39
Johnson & Quin Takes Over InteliMail.....II-39
1$100
   Schmidt Takes Over Cooperative Direct Mail Line from Solar Communications.....II-40
Mark Altman Acquires Dynamic Mail Solutions.....II-40
MailSouth Acquires Saving Source Direct.....II-40
Princeton Fulfillment Solutions Forms JV with Towne AllPoints Communications.....II-40
2$125
   DealerLink Inc (USA).....II-42
Go Direct Mailing and Marketing Pvt Ltd. (India).....II-42
Harte-Hanks, Inc. (USA).....II-42
Inktel Direct (USA).....II-42
IWCO Direct (USA).....II-42
1$100
   Mailing Lists (India) Pvt. Ltd (India).....II-43
MBI Direct Mail (USA).....II-43
Micro Mailing Canada (Canada).....II-43
1$100
   Rapp Collins Worldwide, Inc (USA).....II-44
Smart Media JSC (Vietnam).....II-44
Transcontinental Printing (Canada).....II-44
Valassis Communications, Inc (USA).....II-44
1$100
   Valpak Direct Marketing Systems, Inc (USA).....II-45
Vertis Communications, Inc. (USA).....II-45
WPP PLC (Ireland).....II-45
1$100
   Table 16: World Recent Past, Current and Future Analysis for Direct Mail Advertising Services by Geographic Region – US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-461$300
   Table 17: World Historic Review for Direct Mail Advertising Services by Geographic Region - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-471$300
   Table 18: World 11-Year Perspective for Direct Mail Advertising Services by Geographic Region – Percentage Share Breakdown of Annual Revenue for US, Japan, Europe, and Rest of World Markets for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).....II-481$300
    
 
 


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