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447

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INTERACTIONS

89

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PARTICIPANTS

18

Responses Validated *

VALIDATIONS

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* Platform engagements are dynamic. Stats are published quarterly.


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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Characteristics of Cut Flowers.....I-4
Types of Fresh Cut Flowers .....I-4
Surprise Lily or Magic Lily .....I-4
Daffodils or Narcissus .....I-4
  
   Roses .....I-5
Galanthus .....I-5
Hyacinths .....I-5
Hippeastrum .....I-5
  
   Easter Lily .....I-6
Tulips .....I-6
Crocus .....I-6
  
   Bulbs – An Introduction.....I-7  
   Industry Overview.....II-11$100
   Market Outlook.....II-2
Market Structure.....II-2
1$100
   Players Gearing Up to Withstand Competition.....II-3
Challenges Ahead.....II-3
1$100
   Cut Flowers Imports and Exports.....II-4
Table 1: Global Imports of Cut Flowers in 2005: Percentage Breakdown by Country for UK, Germany, US, The Netherlands, France, Japan, Italy, Switzerland, Belgium, Russian Federation and Others (includes corresponding Graph/Chart).....II-4

Table 2: Global Exports of Cut Flowers in 2005: Percentage Breakdown by Country for The Netherlands, Colombia, Ecuador, Kenya, Israel, Italy, Spain, Belgium, Germany Thailand and Others (includes corresponding Graph/Chart).....II-4
1$350
   Symbol of Style and Luxury.....II-5
Quality Triumphs.....II-5
Emergence of Mass Markets.....II-5
Advertisement and Promotional Expenditure is Rising.....II-5
Various Purchasing Patterns.....II-5
1$100
   Technological Changes.....II-6
High Costs of Living Boost Floral Sales.....II-6
Fluctuating Prices.....II-6
Opportunities Shift to New Competitive Markets.....II-6
Change in Consumer Preferences.....II-6
1$100
   Market Saturation.....II-7
Organic Flowers Offer Bright Prospects.....II-7
1$100
   Efficient Transportation.....II-8
Occasional Buy.....II-8
National Attitudes Affect Cut Flower Consumption.....II-8
Disposable Incomes and Other Financial Factors.....II-8
Product Innovations and Production Techniques.....II-8
1$100
   Oversupply Reduces Prices.....II-9
Varied Costs of Production.....II-9
Favorable Conditions for Developing Countries.....II-9
Governments Plays Significant Role.....II-9
Flexibility Flashes.....II-9
1$100
   Pesticides Slash Demand.....II-10
Proximity to the Main Market.....II-10
1$100
   Cut Flowers.....II-11
Characteristics of Cut Flowers.....II-11
Cultivation of Cut Flowers.....II-11
Plantation.....II-11
1$100
   Watering.....II-12
Flower Reaping.....II-12
Market for Cut Flowers.....II-12
Keeping the Flowers Fresh.....II-12
1$100
   Woodies or Woody Ornamentals.....II-13
Dried Flowers.....II-13
1$100
   Product Segments.....II-14
Types of Fresh Cut Flowers.....II-14
Surprise Lily or Magic Lily.....II-14
Characteristic.....II-14
1$100
   Description of Surprise Lily.....II-15
Daffodils or Narcissus.....II-15
Description.....II-15
Cultivation.....II-15
1$100
   Characteristics.....II-16
Roses.....II-16
Roses Carry Messages.....II-16
Roses – A Classification.....II-16
1$100
   Long Stemmed Roses.....II-17
Intermediate Roses.....II-17
Sweethearts.....II-17
Spray Roses.....II-17
1$100
   Miniature Roses.....II-18
Cultivation of Roses.....II-18
Varying Weather Conditions.....II-18
1$100
   Post-Plantation Care.....II-19
Cutting Stage.....II-19
Market for Cut Roses.....II-19
1$100
   Tough Time for Temperate Growers.....II-20
Factors Restraining the Production.....II-20
Quality Conquers the Market.....II-20
Market Opportunities.....II-20
1$100
   Diseases.....II-21
Red Spider Mite Ruins Roses.....II-21
Thrips Damage Petals.....II-21
White Fly Weakens Young Plant.....II-21
Botrytis Damages the Blooms.....II-21
Powdery Mildew – Grower’s Terror.....II-21
1$100
   Leaf Roller.....II-22
Downy Mildew Destroys the Plant.....II-22
Aphis.....II-22
Crown Gall.....II-22
Galanthus.....II-22
Hyacinths.....II-22
1$100
   Outdoor Cultivation.....II-23
Cultivation in Pots.....II-23
Hyacinth Beans.....II-23
1$100
   Summer Hyacinth.....II-24
Grape Hyacinth or Feather Hyacinth.....II-24
Description.....II-24
Cultivation.....II-24
1$100
   Types of Muscari.....II-25
Hippeastrum.....II-25
Description.....II-25
1$100
   Types of Hippeastrum.....II-26
Cultivation.....II-26
Cultivation in Flower Pots.....II-26
1$100
   Easter Lily.....II-27
Cultivation of Easter Lily.....II-27
Post Plantation Care.....II-27
1$100
   Propagation of Easter Lily.....II-28
Facts and Fables about Easter Lily.....II-28
Traditional Flower for Easter.....II-28
Spiritual Beliefs.....II-28
Easter Lily – Emblem of Hope and Glory.....II-28
1$100
   Tulips.....II-29
Tulips Production.....II-29
Tulip Disorder.....II-29
1$100
   Market for Tulips.....II-30
Crocus.....II-30
Bulbs – An Introduction.....II-30
Bulb Structure.....II-30
1$100
   Bulbs Cultivation.....II-31
Fertilization.....II-31
1$100
   Post Plantation Care.....II-32
Bulb Growth.....II-32
Growth Restraints.....II-32
Bulbs Add Splatter of Colors.....II-32
Bulbs – A Classification.....II-32
1$100
   Spring-Blossoming Bulbs.....II-33
Planted with Shrubs.....II-33
Wait Till Maturity.....II-33
Summer-Blossoming Bulbs.....II-33
Bulb Forms.....II-33
1$100
   True Bulbs.....II-34
Corms.....II-34
Tubers.....II-34
Rhizomes.....II-34
Tuberous Roots.....II-34
1$100
   Bulb Plants.....II-35
Hardy Cyclamen.....II-35
Plantation of Cyclamen.....II-35
Pineapple Lily.....II-35
Plantation.....II-35
1$100
   Amarcrinum Howardii.....II-36
African Lily.....II-36
African Lily Gardening.....II-36
Canna Lily.....II-36
Nerine Bowdenii Bulb.....II-36
1$100
   Cultivation of Nerine Bowdenii.....II-37
Scarborough Lily.....II-37
Cultivation in Pots.....II-37
Lily of the Valley.....II-37
Blackberry Lily.....II-37
Christmas Bells.....II-37
1$100
   Plantation in Pots.....II-38
Crocosmia Lucifer.....II-38
Gardening of Crocosmia Lucifer.....II-38
Fancy Leafed Caladiums.....II-38
1$100
   Anemone De Caen.....II-39
Iris.....II-39
Chincherinchee.....II-39
Cultivation.....II-39
1$100
   Dahlia.....II-40
Cultivation of Dahlias.....II-40
Naomi Dahlia.....II-40
Daylily.....II-40
Montbretia.....II-40
1$100
   Queen Fabiola.....II-41
Gardening.....II-41
Calla Lily.....II-41
Giant Dutch Iris.....II-41
Lily.....II-41
1$100
   Varieties of Lily.....II-42
Root Based Lily Bulbs.....II-42
Lily Family.....II-42
Cultivation in Pots.....II-42
1$100
   Pre-Cultivation Process.....II-43
Post-Production Care.....II-43
Gardening of Lily.....II-43
Diseases.....II-43
1$100
   Market for Lilies.....II-44
Begonias.....II-44
Cultivation.....II-44
Freesia.....II-44
1$100
   Ranunculus.....II-45
Gardening of Ranunculus.....II-45
Arum Italicum.....II-45
Gladiolus.....II-45
Chinese Ground Orchid.....II-45
1$100
   Climbing Lily.....II-46
1$100
   Types of Packaging.....II-47
1$100
   Numerous Wholesale and Retail Florists.....II-48
Major Channels of Distribution.....II-48
1$100
   Golden State Bulb Growers Introduces Intimate Ivory.....II-49
Golden State Bulb Growers Unveils Bridal Bliss.....II-49
Golden Sate Bulb Growers Launches Regal.....II-49
ProFlowers Launches Wedding Collection.....II-49
ProFlowers Introduces Branding Initiative.....II-49
Organic Bouquet Inc. Unveils Line of Natural Tulips.....II-49
1$100
   Group of Industry Associations Form an Alliance.....II-50
Itoshu Plans to Join Thai Airways.....II-50
Liberty Media Acquires Provide Commerce.....II-50
Speaking Roses Establishes SRDC.....II-50
Yuanjiang Xingyuan Plans Capacity Expansion.....II-50
Netherland Bulb Receives Supply Order from White House.....II-50
Langeveld Purchases BBX Machine.....II-50
1$100
   Karuturi Floritech Acquires Christensen Flower Auction.....II-51
Speaking Roses International Inc. Acquires Speaking Roses, LLC.....II-51
Karuturi Floritech Inks an Agreement with ASDA.....II-51
Flower Plus Signs an Agreement with Ross Systems.....II-51
Speaking Roses Inks an Agreement with Dole Fresh Flowers.....II-51
ProFlowers Changes Name to Provide Commerce.....II-51
1$100
   Itochu Signs an Agreement with Euro-Asia Agriculture.....II-52
1$100
   1-800-Flowers.Comฎ (USA).....II-53
Association Specialty Cut Flower Growers (USA).....II-53
Anthos S.A. (France).....II-53
Beijing Fengtai Haxiang Baipenyao United Company (China).....II-53
Beijing Green Field Flowers (China).....II-53
1$100
   Dole Fresh Flowers (USA).....II-54
Euro-Asia Agricultural (Holdings) Company Ltd (China).....II-54
Florimex International (The Netherlands).....II-54
Gee Tee Bulb Co. (UK).....II-54
1$100
   Golden State Bulb Growers (USA).....II-55
Kunming Yunlan Flower Company (China).....II-55
Lingarden Limited (UK).....II-55
Netherland Bulb Co., Inc (The Netherlands).....II-55
1$100
   Olive Modern Agriculture Development Company Ltd (China).....II-56
Pittsburgh Cut Flower Co. (USA).....II-56
ProFlowers (USA).....II-56
1$100
   Speaking Roses International, Inc. (USA).....II-57
TulipWorld (USA).....II-57
1$100
   Winchester Growers Limited (UK).....II-58
World Flowers (UK).....II-58
Zwetsloots Ltd (UK).....II-58
1$100
   Table 3: World Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Geographic Region – US, Japan Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-59

Table 4: World Historic Review for Bulbs and Cut Flowers by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-59
1$350
   Table 5: World 20-Year Perspective for Bulbs and Cut Flowers by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-601$350
   Table 6: World Recent Past, Current & Future Analysis for Roses by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-61

Table 7: World Historic Review for Roses by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-61
1$350
   Table 8: World 20-Year Perspective for Roses by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-621$350
   Table 9: World Recent Past, Current & Future Analysis for Lilies by Geographic Regions – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-63

Table 10: World Historic Review for Lilies by Geographic Regions – US, Japan, Europe, China, and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-63
1$350
   Table 11: World 20-Year Perspective for Lilies by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-641$350
   Table 12: World Recent Past, Current & Future Analysis for Gladioli by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-65

Table 13: World Historic Review for Gladioli by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-65
1$350
   Table 14: World 20-Year Perspective for Gladioli by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-661$350
   Table 15: World Recent Past, Current & Future Analysis for Tulips by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-67

Table 16: World Historic Review for Tulips by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-67
1$350
   Table 17: World 20-Year Perspective for Tulips by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-681$350
   Table 18: World Recent Past, Current & Future Analysis for Potted Chrysanthemums by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-69

Table 19: World Historic Review for Potted Chrysanthemums by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-69
1$350
   Table 20: World 20-Year Perspective for Potted Chrysanthemums by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-701$350
   Table 21: World Recent Past, Current & Future Analysis for Orchids by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-71

Table 22: World Historic Review for Orchids by Geographic Region – US, Japan, Europe, China and Rest of World Markets Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-71
1$350
   Table 23: World 20-Year Perspective for Orchids by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-721$350
   Table 24: World Recent Past, Current & Future Analysis for Standard Carnations by Geographic Regions – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-73

Table 25: World Historic Review for Standard Carnations by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-73
1$350
   Table 26: World 20-Year Perspective for Standard Carnations by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-741$350
   Table 27: World Recent Past, Current & Future Market Analysis for Other Bulbs & Cut Flowers by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-75

Table 28: World Historic Review for Other Bulbs & Cut Flowers by Geographic Region – US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-75
1$350
   Table 29: World 20-Year Perspective for Other Bulbs & Cut Flowers by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....II-761$350
   A. Market Analysis.....III-1
Market Overview.....III-1
Current and Future Analysis.....III-1
Historic Review.....III-1
1$75
   Cut Flowers Imports and Exports.....III-2
Table 30: US Imports of Cut Flowers in 2005: Percentage Breakdown by Country for Colombia, Ecuador, The Netherlands, Mexico, Canada, Costa Rica, Asia, Guatemala, and Others (includes corresponding Graph/Chart).....III-2
Distribution Channels.....III-2
1$200
   Cut Flowers Trends.....III-3
Organic Cut Flowers Draw Wide Acceptance.....III-3
Huge Demand for Specialty Cut Flowers.....III-3
Quality is What Matters.....III-3
Technological Innovations Explore the Market.....III-3
1$75
   Gardening – A Well-Established Hobby.....III-4
Burgeoning Demand for New Crops.....III-4
No Everyday Buying Tradition.....III-4
Internet – A Tool For Marketing and Distribution.....III-4
Bracing Up Competition.....III-4
Lifestyle Designers.....III-4
1$75
   Prices Fall Due to Oversupply.....III-5
Blossoming Danger.....III-5
Product Launches/Developments.....III-5
1$75
   Strategic Corporate Developments.....III-62$150
   Focus on Key US Players.....III-8
1-800-Flowers.Comฎ.....III-8
Association Specialty Cut Flower Growers.....III-8
Dole Fresh Flowers.....III-8
Golden State Bulb Growers.....III-8
1$75
   Pittsburgh Cut Flower Co......III-9
Plant Delights Nursery, Inc.....III-9
1$75
   ProFlowers.....III-10
Speaking Roses International, Inc......III-10
1$75
   TulipWorld.....III-11
B. Market Analytics.....III-11
Table 31: US Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-11
1$200
   Table 32: US Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-12

Table 33: US 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-12
1$200
   A. Market Analysis.....III-13
Current and Future Analysis.....III-13
Historic Review.....III-13
Japanese Market Overview.....III-13
1$75
   Orchids Production.....III-14
Imports and Exports of Cut Flowers.....III-14
Channels of Distribution.....III-14
Market Trends.....III-14
Rose Represents Status.....III-14
1$75
   Imports on a Rise.....III-15
Gardening Bang Helps Imports.....III-15
Labor Shortage.....III-15
Changing Consumer Preferences.....III-15
Unusual Market Entrants.....III-15
1$75
   Strategic Corporate Development.....III-16
B. Market Analytics.....III-16
Table 34: Japanese Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-16
1$200
   Table 35: Japanese Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-17

Table 36: Japanese 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-17
1$200
   A. Market Analysis.....III-18
Current and Future Analysis.....III-18
Focus on Major Cut Flowers Segments.....III-18
Historic Review.....III-18
1$75
   B. Market Analytics.....III-19
Table 37: European Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Geographic Region – France, Germany, UK, The Netherlands, Italy, Spain and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-19
1$200
   Table 38: European Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-20

Table 39: European Historic Review for Bulbs and Cut Flowers by Geographic Region – France, Germany, UK, The Netherlands, Italy, Spain and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-20
1$200
   Table 40: European Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-21

Table 41: European 20-Year Perspective for Bulbs and Cut Flowers by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, UK, The Netherlands, Italy, Spain and Rest of Europe for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-21
1$200
   Table 42: European 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-22
1$200
   A. Market Analysis.....III-23
Current and Future Analysis.....III-23
Historic Review.....III-23
French Market Overview.....III-23
1$75
   Rising Demand for Roses.....III-24
Anthos S.A. – A Key French Player.....III-24
B. Market Analytics.....III-24
Table 43: French Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-24
1$200
   Table 44: French Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-25

Table 45: French 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-25
1$200
   A. Market Analysis.....III-26
Current and Future Analysis.....III-26
Historic Review.....III-26
German Market Overview.....III-26
1$75
   Consumer Preferences.....III-27
Occasional Purchases.....III-27
B. Market Analytics.....III-27
Table 46: German Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-27
1$200
   Table 47: German Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-28

Table 48: German 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-28
1$200
   A. Market Analysis.....III-29
Current and Future Analysis.....III-29
Historic Review.....III-29
Market Structure.....III-29
1$75
   Market Trends.....III-30
Not Just Occasional Buy.....III-30
Cut Flowers – Style Icons.....III-30
Festive Demand.....III-30
Elderly Consumers.....III-30
Supermarkets Dominance.....III-30
1$75
   Key British Players.....III-31
Bulbs4u.....III-31
Gee Tee Bulb Co......III-31
Lingarden Limited.....III-31
1$75
   Winchester Growers Limited.....III-32
World Flowers.....III-32
Zwetsloots Ltd.....III-32
1$75
   B. Market Analytics.....III-33
Table 49: UK Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-33

Table 50: UK Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-33
1$200
   Table 51: UK 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Markets for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-34
1$200
   A. Market Analysis.....III-35
Current and Future Analysis.....III-35
Historic Review.....III-35
Market Overview.....III-35
1$75
   Channels of Distribution.....III-36
Flower Auctions.....III-36
Environmental Issues.....III-36
1$75
   Market Trends.....III-37
Tulips to Tempt the Consumers.....III-37
Wilting Cut Flower Industry.....III-37
Competition Further Intensifies.....III-37
Shifting the Base.....III-37
Economic Recovery Boosts Sales.....III-37
Burgeoning Demand for Organic Flowers.....III-37
1$75
   Strategic Corporate Developments.....III-38
Key Dutch Players.....III-38
Florimex International.....III-38
Netherland Bulb Co., Inc.....III-38
1$75
   B. Market Analytics.....III-39
Table 52: Dutch Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-39

Table 53: Dutch Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-39
1$200
   Table 54: Dutch 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Bulbs & Other Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-40
1$200
   A. Market Analysis.....III-41
Current and Future Analysis.....III-41
Historic Review.....III-41
1$75
   B. Market Analytics.....III-42
Table 55: Italian Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-42

Table 56: Italian Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-42
1$200
   Table 57: Italian 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-43
1$200
   A. Market Analysis.....III-44
Current and Future Analysis.....III-44
Historic Review.....III-44
1$75
   B. Market Analytics.....III-45
Table 58: Spanish Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-45

Table 59: Spanish Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-45
1$200
   Table 60: Spanish 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Bulbs & Other Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-46
1$200
   A. Market Analysis.....III-47
Current and Future Analysis.....III-47
Historic Review.....III-47
1$75
   B. Market Analytics.....III-48
Table 61: Rest of Europe Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-48

Table 62: Rest of Europe Historic Review for Bulbs and Cut Flowers by Product Segments – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-48
1$200
   Table 63: Rest of Europe 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-49
1$200
   A. Market Analysis.....III-50
Current and Future Analysis.....III-50
Historic Review.....III-50
An Overview of Chinese Market.....III-50
Imports and Exports of Cut Flowers.....III-50
1$75
   Market Trends.....III-51
Robust Growth of Cut Flowers Market.....III-51
Search for Potential Markets.....III-51
Revolutionary Changes in Preferences.....III-51
Changing Market Face.....III-51
1$75
   Growth Restrainers.....III-52
Market Developments.....III-52
Strategic Corporate Developments.....III-52
1$75
   Focus on Select Chinese Players.....III-53
Beijing Fengtai Haxiang Baipenyao United Company.....III-53
Beijing Green Field Flowers.....III-53
Bojie Local Products Company Ltd.....III-53
China TRD Company Ltd.....III-53
Euro-Asia Agricultural (Holdings) Company Ltd.....III-53
Jiaoda Agricultural Science (Xinqiao) Horticultural Garden.....III-53
Kunming Yunlan Flower Company.....III-53
1$75
   Mainland Mart.Com.....III-54
Olive Modern Agriculture Development Company Ltd.....III-54
Shanghai Meilong Yu's Flower Nursery Company Ltd.....III-54
Shanghai Metropolis Flowers' Harbor Company Ltd.....III-54
1$75
   Ye Fan Flower Store.....III-55
Yunnan Sanduo Flower Company.....III-55
B. Market Analytics.....III-55
Table 64: Chinese Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-55
1$200
   Table 65: Chinese Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-56

Table 66: Chinese 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-56
1$200
   A. Market Analysis.....III-57
Current and Future Analysis.....III-57
Historic Review.....III-57
A Peek into Select Markets.....III-57
Australian Market Overview.....III-57
1$75
   Imports and Exports.....III-58
Opportunities.....III-58
Challenges Ahead.....III-58
Favorable Conditions.....III-58
1$75
   An Overview of Canadian Market.....III-59
Channels of Distribution.....III-59
Imports and Exports.....III-59
1$75
   Colombian Market – An Overview.....III-60
Industry Characteristics.....III-60
Flower Trade Association.....III-60
Effectual Means of Transportation.....III-60
Growers Looking for New Markets.....III-60
1$75
   An Overview of Ecuadorian Market.....III-61
Indian Market Overview.....III-61
Favorable Conditions.....III-61
Lack of Quality Products.....III-61
1$75
   Flower Market to Go International.....III-62
Initiatives Taken for Market Development.....III-62
Role of Government.....III-62
Market Overview of Kenya.....III-62
1$75
   Cut Flowers Exports.....III-63
Premium Quality Values.....III-63
Prices Decline.....III-63
Regulatory Procedures.....III-63
1$75
   B. Market Analytics.....III-64
Table 67: Rest of World Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-64

Table 68: Rest of World Historic Review for Bulbs and Cut Flowers by Product Segment – Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-64
1$200
   Table 69: Rest of the World 20-Year Perspective for Bulbs and Cut Flowers by Product Segment – Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart).....III-651$200