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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Changing Consumer Tastes Drive Demand for Beer and Ales.....II-1
Eastern Europe and Asia Pacific – Prime Growth Markets.....II-1
1$100
   Table 1: World Market for Beer: Geographic Regions Ranked by CAGR (2000-2010) in Terms of Volume Sales (includes corresponding Graph/Chart).....II-21$350
   Table 2: World Market for Beer: Geographic Regions Ranked by CAGR (2000-2010) in Terms of Value Sales (includes corresponding Graph/Chart).....II-31$350
   Table 3: Per Capita Beer Consumption for 2004 (In Liters).....II-4
Beer Market in Recent Past.....II-4
1$350
   Minimal Growth in Mature Markets.....II-5
Escalating Demand for Imports.....II-5
Table 4: Beer Production Worldwide (2004E): Percentage Breakdown by Major Producing Countries for China, US, Germany, Brazil, Russia, Japan, Mexico, United Kingdom, Spain, Poland and Others (includes corresponding Graph/Chart).....II-5
1$350
   Global Beer Production in Recent Past.....II-6
Table 5: Beer Production Worldwide for 2001 & 2000 (In Billion Liters) (includes corresponding Graph/Chart).....II-6
1$350
   Beer & Ales – A Sub-Segment of the Beverages Industry.....II-7
Majors Account for Over Two-Thirds of the Beer Market.....II-7
Competition Predominantly at Local Level.....II-7
Competition Based on Distribution Dominance.....II-7
1$100
   Consolidation and Globalization – Order of the Day.....II-8
Consolidation and Acquisitions in Years 2003 and 2004.....II-8
1$100
   Major Consolidation Activities in the Beer Industry.....II-91$100
   An Insight to the Acquisitions.....II-10
SABMiller Acquires Bavaria.....II-10
InBev to Purchase Russia’s Tinkoff Brewery.....II-10
Suntory Purchases Stake in Shanghai Eastern Sea Beer.....II-10
Interbrew Purchases AmBev.....II-10
AmBev Purchases Labatt Brewing Co......II-10
1$100
   Yanjing Beer Acquires Stake in Huiquan Beer.....II-11
Anheuser-Busch Acquires Harbin Brewery.....II-11
Scottish & Newcastle Acquires Stake in Chongqing Breweries.....II-11
Pyramid Ales Acquires Portland Brewing Company.....II-11
Heinken Purchases Central European Brewing Company......II-11
Interbrew Purchases Shares in Sun Interbrew......II-11
Acquisitions in Recent Past.....II-11
Heineken Acquires BBAG.....II-11
1$100
   Heineken Acquires 68.8% Stake in Karlovacka Pivovara.....II-12
Heineken Acquires Stake in Karlsberg International Brand.....II-12
SABMiller Acquires 98.8% Stake in Browar Dojlidy.....II-12
SABMiller Acquires 60% Stake in Birra Peroni.....II-12
Scottish Newcastle Acquires Stake in Mythos Breweries.....II-12
Heineken Acquires Al Ahram.....II-12
SABMiller Acquires Wuhan Eurodongxihu.....II-12
1$100
   SAB Acquires Miller Brewing Co......II-13
Molson Acquires Kaiser Brasil.....II-13
Interbrew Acquires 24% Stake in Zhujiang Joint Stock Company.....II-13
Heineken Signs Agreement to Acquire Bravo International.....II-13
Heineken Acquires Additional Stake in Dinal Brewery of Kazakhstan.....II-13
Anheuser-Busch Signs Agreement with Tsingtao Brewery.....II-13
Adolph Coors Acquires Carling Business from Interbrew SA.....II-13
1$100
   Carlsberg Breweries Sings Agreement to Acquire Pirinsko Pivo of Bulgaria.....II-14
Carlsberg Acquires Stake in Lao Brewery.....II-14
Heineken Acquires 20% Stake in Cervejarias Kaiser Brasil.....II-14
Heineken Acquires Stakes in Two Central American Breweries.....II-14
Anheuser-Busch Acquires 20% Stake in CCU.....II-14
Carlsberg Acquires Remaining Stake in Carlsberg Italia SpA.....II-14
Interbrew Completes Acquisition of Beck’s.....II-14
1$100
   Interbrew Acquires Gilde Brauerei.....II-15
Svyturys and Utenos Alus Merge to Form Svyturys Utenos Alus.....II-15
Carlsberg Asia Acquires Additional Stake in Hite Brewery.....II-15
Heineken Acquires 50% Stake in IRSA.....II-15
Scottish & Newcastle Acquires 49% Stake in Centralcer.....II-15
Carlsberg Acquires Feldschlösschen.....II-15
Scottish & Newcastle Acquires Brasseries Kronenbourg.....II-15
1$100
   Anheuser-Busch Dominates Global Beer Market.....II-161$100
   World Market for Beer: A Competitive Landscape.....II-17 1$100
   Table 6: Leading Brewers in the Global Beer Market (2003-2005E): Market Share of Anheuser-Busch, SABMiller, and Others (includes corresponding Graph/Chart).....II-18
1$350
   Historical Background.....II-19
What are Beers?.....II-19
1$100
   The Brewing Process.....II-20
Constituents of Beer.....II-20
1$100
   The Process.....II-211$100
   The third process is the maturing of the ‘young’ beer......II-22
Classification of Beer.....II-22
On the Basis of Alcoholic Strength.....II-22
On the Basis of Brewing Process/ Fermentation.....II-22
1$100
   On the Basis of Price.....II-23
On the Basis of Packaging.....II-23
On the Basis of Distribution Channel.....II-23
Beer: Good for Health.....II-23
1$100
   Table 7: Relative Odds of Heart Attack.....II-24
Demographic Profile.....II-24
Profile of A Typical Beer Consumer.....II-24
2$400
   Growing Health Concerns Increases Preference for Light Beers.....II-26
Rising Popularity of Specialty Beers.....II-26
Performance of FABs Linked to Beer Industry.....II-26
Developing Countries: Appealing Destinations for Global Brewers.....II-26
Volume Pressures Drive Surge in Ad-Spend.....II-26
Direct Distribution and Bypassing of Intermediaries to Cut Costs.....II-26
1$100
   PET Vs. Glass – A Debatable Issue in Bottle Packaging.....II-27
Glass Bottles and Cans – Hot Selling Packaging Material.....II-27
1$100
   Low Tariff and Non-tariff Barriers to Boost Competition.....II-28
Continuing Mergers and Acquisitions.....II-28
1$100
   Packaging.....II-291$100
   Distribution.....II-30
1$100
   Concern Over Use of Genetically Modified Food.....II-31
Strict Legislation to Control Drunken Driving.....II-31
Beer Packaging and Recycling – A Brewing Issue.....II-31
1$100
   Adverse Environmental Effects Impact Use of PET.....II-32
Price Volatility Influences Choice of Packaging Material.....II-32
1$100
   Technologies Affecting the Beer Industry.....II-33
Carlsberg Introduces Refillable PEN Bottles.....II-33
ACTIS Technology for PET Bottles Enhances Barrier Qualities.....II-33
‘DRAWBOX’ Draught Beer Dispenser.....II-33
1$100
   Manufacturing Process for Glass Bottles Reduces Costs.....II-34
Technology/ R&D: Miller Chiller Developed by David D Smith Corrugated Based in
  Lockerbiem UK.....II-34
Technology/ R&D: Developments in Barrier PET by Tetra Pak.....II-34
1$100
   The United States.....II-35
Table 8: US Market for Beverages (2004): Percentage Breakdown of Volume Sales for Soft Drink, Milk, Bottled Water, Beer, Coffee, Fruit Beverages, Tea, Wine, Distilled Spirits, and Others (includes corresponding Graph/Chart).....II-35
1$350
   Imported Beer Market.....II-36
Table 9: US Market for Imported Beer (2004E): Market Share of Leading Brands by Volume Sales for Corona Extra, Heineken, Labatt Blue, Tecate, Guinness, Amstel Light, Modelo Especial, Beck’s, Foster’s, Corona Light, Bass and Other (volume in million hectoliters) (includes corresponding Graph/Chart).....II-36
1$350
   Competitive Scenario.....II-37
Table 10: US Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Anheuser-Busch Cos Inc., SABMiller PLC, Molson Coors Brewing Co., Modelo SA de CV, Grupo, S & P Co., Heineken NV, InBev SA, Pabst Brewing Co. and Others (includes corresponding Graph/Chart).....II-37
1$350
   China.....II-38
Global Companies Buying out Domestic Firms.....II-38
1$100
   Germany.....II-39
Declining Per Capita Consumption.....II-39
Consolidation – It’s Happening in the Industry.....II-39
1$100
   Diverse German Market Defies Existence of Market Leader.....II-40
Table 11: German Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for InBev (including Spaten), Holsten, Radeberger, Brau & Brunnen, Bitburger, Warsteiner, Krombacher, BHI/Paulaner (Heineken), Oettinger and Others (includes corresponding Graph/Chart).....II-40
1$350
   Brazil.....II-41
Highly Consolidated Market.....II-41
Ethnic and Regional Factors Leverage Beer Consumption.....II-41
1$100
   Table 12: Brazilian Market for Beer (2003-2005E): Percentage Breakdown of Volume Sales for Leading Players and Brands for InBev (Skol, Brahma and Antarctica), Schincariol, Molson Coors Brewing/Heineken (Kaiser and Bavaria) and Other (includes corresponding Graph/Chart).....II-42
Japan.....II-42
1$350
   Table 13: Japanese Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Asahi Breweries Ltd., Kirin Brewery Co. Ltd., Sapporo Breweries Ltd., Suntory Ltd., and Others (includes corresponding Graph/Chart).....II-431$350
   Russia.....II-44
Health Consciousness – Major Growth Factor.....II-44
Baltika – Leads the Market.....II-44
1$100
   Table 14: Leading Players in Russian Market for Beer (2003-2005E): Market Share of BBH, SUNInterbrew, Krasny Vostok, Ochokava, Heineken, Efes, Stepan Razin and Other (includes corresponding Graph/Chart).....II-45
The United Kingdom.....II-45
1$350
   Changing Preferences of Beer Consumers.....II-46
Table 15: UK Market for Beer (2003-2005E): Market Share by Volume Sales for Leading Companies for Scottish & Newcastle, Coors, InBev, Carlsberg and Others (includes corresponding Graph/Chart).....II-46
1$350
   Leading Companies and Brands in the UK Beer Market.....II-47
Mexico.....II-47
1$100
   Table 16: Mexican Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Modelo SA de CV, Grupo, FEMSA and Others (includes corresponding Graph/Chart).....II-48
1$350
   InBev Introduces Leffe Rossa Beer.....II-49
Österlenbryggarna Tomelilla Launches Foremost Transgenic Beer.....II-49
Interbrew UK to Unveil Brahma Beer in Off-Trade Market.....II-49
InBev Introduces Stella Artois Brand in Brazilian Market.....II-49
Anheuser-Busch Expands the Portfolio of FAB.....II-49
1$100
   Anheuser-Busch Launches New Packaging.....II-50
Product Introductions/Innovations in Recent Past.....II-50
Anheuser-Busch Unveils Michelob Ultra.....II-50
1$100
   Molson and Adolph Coors Complete Merger.....II-51
InBev To Consolidate Two Brazil-based Units.....II-51
SABMiller Acquires Bavaria.....II-51
InBev to Purchase Russia’s Tinkoff Brewery.....II-51
Suntory Purchases Stake in Shanghai Eastern Sea Beer.....II-51
1$100
   Inbev Enters into Agreement with Lion Nathan New Zealand.....II-52
InBev Divests Interest in Damm S.A.....II-52
Putin Passes Law that Restricts Consumption and Sale of Beer.....II-52
Baltika Breweries Merges with Vena, Pikra and Yarpivo.....II-52
Rogue Ales Inks Strategic Agreement with Freeminer Brewery.....II-52
Interbrew Purchases AmBev.....II-52
1$100
   AmBev Purchases Labatt Brewing Co......II-53
Yanjing Beer Acquires Stake in Huiquan Beer.....II-53
Oetker Group Seals Berliner Kindl and Brinkhoff Brew Factories in Germany.....II-53
Beijing Enterprises Holdings Increases Stake in Two Breweries.....II-53
Anheuser-Busch Acquires Harbin Brewery.....II-53
Scottish & Newcastle Acquires Stake in Chongqing Breweries.....II-53
Pyramid Ales Acquires Portland Brewing Company.....II-53
Heineken Purchases Central European Brewing Company......II-53
1$100
   Interbrew Purchases Shares in Sun Interbrew......II-54
Industry Activity in Recent Past.....II-54
SABMiller Enters into Joint Venture with Harbin Brewery.....II-54
1$100
   Anheuser-Busch Cos. Inc. (USA).....II-55
Table 17: Anheuser-Busch Cos. Inc.: Annual Volume Sales Analysis for 2002-2004 in Million Barrels (includes corresponding Graph/Chart).....II-55
2$400
   Asahi Breweries Ltd. (Japan).....II-57
Carlsberg Breweries A/S (Denmark).....II-57
Foster’s Group Limited (Australia).....II-57
1$100
   Grupo Modelo (Mexico).....II-58
Heineken NV (The Netherlands).....II-58
Table 18: Heineken NV: Percentage Breakdown of Volume Sales for 2004 by Geographic Market- The Americas, Western Europe, Central and Eastern Europe, Asia-Pacific, and Africa and Middle East (includes corresponding Graph/Chart).....II-58
2$400
   InBev SA (Belgium).....II-602$200
   Molson Coors Brewing Company (North America).....II-62
SABMiller PLC (UK).....II-62
1$100
   Scottish & Newcastle PLC (UK).....II-63
The Tsingtao Brewery (China).....II-63
1$100
   Table 19:World Recent Past, Current & Future Analysis for Beer by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-64

Table 20: World 11-Year Perspective for Beer by Geographic Region/Country – Percentage Breakdown of Volume Consumption for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2005 & 2010 (includes corresponding Graph/Chart).....II-64
1$350
   A. Market Analysis.....III-1
Growing Health Concerns.....III-1
1$75
   Market in Recent Past.....III-2
California – Largest Beer Consuming Region.....III-2
Table 21: Beer Consumption in the US by Region (2004E)- California, New York, Florida, Illinois, Pennsylvania, Texas, New Jersey, and Others (Consumption In million hectoliters) (includes corresponding Graph/Chart).....III-2

Table 22: Per Capita Consumption of Beer in the U.S by Region (2004E)- Northeast, South, East Central, West Central, West, Southwest and Pacific (In gallons) (includes corresponding Graph/Chart).....III-2
1$200
   Table 23: Packaged and Draft Beer Consumption in the U.S by Region (2004E)- Northeast, South, East Central, West Central, West, Southwest and Pacific (In million gallons) (includes corresponding Graph/Chart).....III-3
Competitive Scenario.....III-3
Anheuser-Busch— Leads the US Beer Market.....III-3
1$200
   Table 24: US Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Anheuser-Busch Cos Inc., SABMiller PLC, Molson Coors Brewing Co., Modelo SA de CV, Grupo, S & P Co., Heineken NV, InBev SA, Pabst Brewing Co. and Others (includes corresponding Graph/Chart).....III-41$200
   Table 25: Leading Marketers of Beer in the US (2004&2005E): Percentage Share Breakdown for Anheuser-Busch, Miller Brewing, Molson Coors Brewing Co, Modelo, Pabst Brewing, Heineken USA, Labatt USA, Diageo Beer Division, DG Yuengling & Son, Boston Beer and Others (includes corresponding Graph/Chart).....III-51$200
   Table 26: Leading Brands of Beer in the US (2004&2005E): Market Share by Value Sales for Bud Light, Budweiser, Miller Lite, Coors Light, Corona Extra and Others (includes corresponding Graph/Chart).....III-6

Table 27: US Market for Beer (2004&2005E): Market Share of Leading Brands by Volume Sales for Bud Light, Budweiser, Miller Lite, Coors Light, Corona Extra, and Others (includes corresponding Graph/Chart).....III-6
1$200
   Table 28: US Beer Market (2004E): Media Spend by Leading Brands for Bud Light, Budweiser, Coors Light, Miller Lite, Natural Light, Busch, Corona Extra, Busch Light, Miller High Life and Heineken (In US$ million) (includes corresponding Graph/Chart).....III-71$200
   US Market for Beer: A Competitive Landscape.....III-81$75
   Segment Analysis.....III-9
Trends in Light and Low-Carb Beer.....III-9
Table 29: US Market for Beer (2004): Percentage Breakdown of Volume Sales for Light Beer, Regular Premium Beer, Low- Priced Domestic Beer, Imported Beer and Other Beers (includes corresponding Graph/Chart).....III-9
1$200
   Table 30: US Market for Light Beer (2004&2005E): Market Share of Leading Brands by Volume Sales for Bud Light, Coors Light, Miller Lite, Natural Light, Busch Light, Michelob Light, Keystone Light, Milwaukee’s Best Light, Old Milwaukee Light, Miller Genuine Draft Light, and Others (includes corresponding Graph/Chart).....III-101$200
   Table 31: Leading Brands of Micro/Craft Beer in the US (2004&2005E): Market Share by Value Sales for Sierra Nevada Pale Ale, Samuel Adams Boston Lager, Samuel Adams Light, Samuel Adams Seasonal, New Belgium Fat Tire Amber Ale, Redhook Esb, Shiner Bock, Widmer Hefeweizen, Pyramid Hefeweizen Ale, Alaskan Amber and Others (includes corresponding Graph/Chart).....III-11
Outlook.....III-11
1$200
   Review of Year 2003.....III-12
Craft Beer Market Experiencing Growth.....III-12
Performance of Regular and Light Beer.....III-12
Market in Recent Past.....III-12
Trend towards Popularity of Light Beers.....III-12
Craft Beer Segment – A Major Variant of Specialty Beers.....III-12
1$75
   Table 32: US Market for Specialty Beers (2001): Volume Sales of Leading Brewers (Specialty) for Boston Beer Co., Latrobe Brewing Co., D.G. Yuengling Brewing Co., Genesee Brewing Co., Sierra Nevada Brewing Co., Pittsburgh Brewing Co., Leinenkugel Brewing Co., Matt Brewing Co., Spoetzl Brewing Co., and New Belgium Brewing Co. in Million Liters (includes corresponding Graph/Chart).....III-13
Imported Beer.....III-13
Market for Imported Beer – On Growth Track.....III-13
1$200
   Table 33: US Market for Imported Beer (2004): Market Share of Leading Brands by Volume Sales for Corona Extra, Heineken, Labatt Blue, Tecate, Guinness, Amstel Light, Modelo Especial, Beck’s, Foster’s, Corona Light, Bass and Other (In million hectoliters) (includes corresponding Graph/Chart).....III-14

Table 34: Leading Brands of Import Beer in the US (2004): Value Sales for Corona Extra, Heineken, Corona Light, Tecate, Labatt Blue, Amstel Light, Becks, Fosters Lager, Guinness Draught and Pacifico (In US$ million) (includes corresponding Graph/Chart).....III-14
1$200
   Table 35: US Market for Beer (2004): Percentage Breakdown of Volume and Value Imports for Mexico, The Netherlands, Canada, Germany, UK, Ireland, and Others (includes corresponding Graph/Chart).....III-15
Heineken – Leader in Imported Beer Market.....III-15
Table 36: US Market for Imported Beer (2004): Market Share of Leading Players by Volume Sales for Heineken, Gambrinus, Constellation Brands (Barton), InBev, FEMSA and Other (includes corresponding Graph/Chart).....III-15
1$200
   Market in Recent Past.....III-16
Slowed Growth Due to Terrorist Attacks.....III-16
Imported Beer Brands Bounce Back Strongly.....III-16
Industry Dynamics.....III-16
Beer Marketing: A Game of Market Share.....III-16
Marketing Innovations.....III-16
Consolidation of Major Players.....III-16
1$75
   Dark Beer – Myth And Reality.....III-17
Distribution System.....III-17
Regulatory Framework.....III-17
1$75
   Federal Beer Regulations.....III-18
State Beer Regulations.....III-18
Local Regulations of Beer.....III-18
Tax Issues in the US Beer Market.....III-18
1$75
   Demographics.....III-19
Demographic Profile of Average Beer Drinking Population.....III-19
Changing Consumption Patterns.....III-19
Projected Demographics.....III-19
Light and Regular Beer Consumers.....III-19
1$75
   A Glance at Malternatives.....III-20
Traditional Brewers Join Malternatives Bandwagon.....III-20
Malternatives- Long Term Proposition or a Passing Fad?.....III-20
Brewers and Distillers Form Strategic Alliances.....III-20
1$75
   Major Brands in the Market.....III-211$75
   Major Launches in the US Malternatives Market.....III-22
Product Introductions/Innovations.....III-22
1$75
   Strategic Corporate Developments.....III-231$75
   B. Market Analytics.....III-24
Table 37: US Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-24

Table 38: US Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-24
1$200
   Table 39: US 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-25

Table 40: US 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-25
1$200
   A. Market Analysis.....III-26
Market Overview.....III-26
1$75
   Ontario – Largest Beer Consuming Region.....III-27
Table 41: Canadian Market for Beer (2004): Percentage Breakdown of Volume Consumption by Region for Ontario, Quebec, British Colombia, Alberta, Manitoba, Nova Scotia, Saskatchewan, and Others (includes corresponding Graph/Chart).....III-27
Market Trends.....III-27
Market in Recent Past.....III-27
Elements of Price Structure.....III-27
1$200
   Competitive Scenario.....III-28
Labatt and Molson Dominate the Canadian Beer Market.....III-28
Table 42: Canadian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Molson Coors Brewing Co., InBev SA (Labatt Brewing Co.), Anheuser-Busch Cos Inc (Labatt Brewing Co.), Moosehead Breweries Ltd., Philip Morris Cos Inc (Sleeman Breweries Ltd.), Modelo SA de CV, Grupo (Molson Coors), Heineken NV (Molson Coors), and Others (includes corresponding Graph/Chart).....III-28
1$200
   Canadian Market for Beer: Top Ten Brands and Owners.....III-29
Labatt Blue – Leading Brand in the Canadian Beer Market.....III-29
Table 43: Canadian Market for Beer (2004): Market Share of Leading Brands (by Volume and Value Sales) for Labatt Blue, Molson Canadian, Budweiser, Labatt Genuine Draft, Molson Export, Molson Dry, Coors Light, Moosehead, Kokanee, Bud Light and Others (includes corresponding Graph/Chart).....III-29
1$200
   Glass – A Major Packaging Material.....III-30
Distribution Channels.....III-30
Table 44: Canadian Market for Beer (2000-2004): Percentage Breakdown of Volume Sales of Beer for Off-Premise and On-Premise Sales Channels (includes corresponding Graph/Chart).....III-30

Table 45: Canadian Market for Beer (2004): Percentage Breakdown of Volume Sales for On-Trade and Off-Trade (Specialist Stores, Other Food Outlets and Supermarkets) (includes corresponding Graph/Chart).....III-30
1$200
   B. Market Analytics.....III-31
Table 46:Canadian Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer and Stouts Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-31

Table 47:Canadian Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer and Stouts Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-31
1$200
   Table 48:Canadian 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer and Stouts Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-32

Table 49:Canadian 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer and Stouts Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-32
1$200
   A. Market Analysis.....III-33
Beer Market on Decline.....III-33
Restructuring and Consolidation.....III-33
Regulatory Framework.....III-33
End Users: Changing Tastes.....III-33
1$75
   Happoshu – A Revolutionary Introduction.....III-34
Competitive Scenario.....III-34
Table 50: Japanese Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Asahi Breweries Ltd., Kirin Brewery Co. Ltd., Sapporo Breweries Ltd., Suntory Ltd., and Others (includes corresponding Graph/Chart).....III-34
1$200
   Import Scenario.....III-35
Table 51: Japanese Market for Beer (2004): Percentage Breakdown of Volume and Value Imports for The Netherlands, Mexico, US, Australia, Ireland, and Others (includes corresponding Graph/Chart).....III-35
Packaging & Distribution.....III-35
1$200
   Table 52: Japanese Market for Beer (2004): Percentage Breakdown of Volume Sales for On-Trade Outlets, and Off-Trade Outlets (Specialist Stores, Other Retail Outlets, Discount Stores, Other Food Outlets and Supermarkets) (includes corresponding Graph/Chart).....III-36
Japanese Beer Distribution Structure.....III-36
1$200
   B. Market Analytics.....III-37
Table 53:Japanese Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-37

Table 54:Japanese Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-37
1$200
   Table 55:Japanese 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-38

Table 56:Japanese 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-38
1$200
   A. Market Analysis.....III-39
Germany – The Largest Market for Beer.....III-39
Table 57: European Recent Past, Current & Future Analysis for Beer by Leading Markets- Germany, Russia, UK, Spain, Poland, France, Italy, Czech Republic, The Netherlands, and Romania in Million Liters for Years 2000, 2002, 2005 & 2010 (includes corresponding Graph/Chart).....III-39
1$200
   UK Leads the Value Sales of Beer.....III-40
Table 58: European Recent Past, Current & Future Analysis for Beer by Leading Markets- UK, Germany, Spain, Russia, France, Italy, Poland, The Netherlands, and Ireland in US$ Million for Years 2000, 2002, 2005 & 2010 (includes corresponding Graph/Chart).....III-40
Czech Republic – Market with Largest Per Capita Consumption.....III-40
Table 59: European Market for Beer (2004): Per Capita Consumption of Beer (in Liters) (includes corresponding Graph/Chart).....III-40
1$200
   Table 60: European Market for Beer (2004): Beer as Percentage of Overall Alcohol in Select Countries (includes corresponding Graph/Chart).....III-41
B. Market Analytics.....III-41
Table 61:European Recent Past, Current & Future Analysis for Beer by Geographic Region/Country – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-41
1$200
   Table 62:European 11-Year Perspective for Beer by Geographic Region/Country – Percentage Breakdown of Volume Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-42
1$200
   A. Market Analysis.....III-43
French Beer Market by Segment.....III-43
Types of Beers.....III-43
Specialty Beers – Order of the Day.....III-43
1$75
   Niche Beer Segments.....III-44
Shift in Consumption Trends.....III-44
Market Structure.....III-44
Regulatory Environment.....III-44
1$75
   Private Label Sales – Likely to Grow.....III-45
Scottish & Newcastle – Undisputed Leader.....III-45
Table 63: French Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Scottish & Newcastle PLC, Heineken NV, InBev SA, Diageo PLC, and Others (includes corresponding Graph/Chart).....III-45
1$200
   Kronenbourg – Leading Brand in the French Beer Market.....III-46
Table 64: French Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Kronenbourg, Heineken, Stella Artois, Kanterbräu, 33 Export, Amstel, Buckler, Private Label, and Others (includes corresponding Graph/Chart).....III-46
Market in Recent Past.....III-46
1$200
   Non-/Low-Alcoholic Beers.....III-47
Import – Export Scenario.....III-47
Table 65: French Market for Beer (2004): Percentage Breakdown of Volume Imports by Country for Belgium, Germany, Netherlands, UK, Spain, Portugal, Ireland, Denmark, Italy and Others (includes corresponding Graph/Chart).....III-47
1$200
   Table 66: French Market for Beer (2004): Percentage Breakdown of Volume Exports by Country for UK, Belgium, Germany, Netherlands, Italy, Portugal, Ireland, Spain and Others (includes corresponding Graph/Chart).....III-48
Packaging & Distribution.....III-48
Table 67: French Market for Beer (2004): Percentage Breakdown of Volume Sales by Packaging Format for Glass, Keg, Can, and Plastic (includes corresponding Graph/Chart).....III-48
1$200
   Table 68: French Market for Beer (2004): Percentage Breakdown of Volume Sales for On-Trade and Off- Trade (Supermarkets, Discount Stores, Other Food Outlets, Specialist Stores and Other Off-Trade Outlets) (includes corresponding Graph/Chart).....III-49
Product Introductions/Innovations.....III-49
1$200
   B. Market Analytics.....III-50
Table 69:French Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stout and Non-/Low-Alcoholic Beer Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-50

Table 70:French Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-50
1$200
   Table 71:French 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-51

Table 72:French 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-51
1$200
   A. Market Analysis.....III-52
Declining Per Capita Consumption.....III-52
Table 73: German Market for Beer (1993-2004): Per Capita Consumption in Liters (includes corresponding Graph/Chart).....III-52
1$200
   Market Performance.....III-53
Alcopops Presenting Competition.....III-53
Consolidation – It’s Happening in the Industry.....III-53
1$75
   Table 74: German Market for Beer: Number of Breweries Operating in the Market for Select Years (includes corresponding Graph/Chart).....III-54
Growing Prominence for Economy and Private Label.....III-54
1$200
   Lagers Dominate Despite Declining Demand.....III-55
Advertising.....III-55
Comparative Ranking of Media Advertising by German Beer Companies.....III-55
Diverse German Market Defies Existence of Market Leader.....III-55
1$75
   Table 75: German Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for InBev (including Spaten), Holsten, Radeberger, Brau & Brunnen, Bitburger, Warsteiner, Krombacher, BHI/Paulaner (Heineken), Oettinger and Others (includes corresponding Graph/Chart).....III-561$200
   Table 76: German Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Krombacher, Warsteiner, Bitburger, Oettinger, Binding, Veltins, Hasseröder, Holsten, König, Private Label, and Others (includes corresponding Graph/Chart).....III-57
Demographic Preferences.....III-57
1$200
   Some Important Statistics of the German Beer Market.....III-58
Table 77: German Market for Beer (2004&2005E): Percentage Breakdown of Production by State for Nordrhein-Westfalen, Bayern, Niedersachsen/ Bremen, Sachsen, Rheinland-Pfalz/Saarland, Baden-Württemberg, Schleswig-Holstein/Hamburg, Berlin/Brandenburg, Hessen, Thüringen, Mecklenburg-Vorpommern, and Sachsen-Anhalt (includes corresponding Graph/Chart).....III-58
1$200
   Table 78: German Market for Beer (2004&2005E): Percentage Breakdown of Number of Breweries by State for Bavaria, Baden-Würtemburg, Nordrhein-Westph, Hessen, Sachsen, Rheinland-Pfalz/Saarl, Nieder-Sachs/Bremen, Thuringen, and Others (includes corresponding Graph/Chart).....III-591$200
   Table 79: German Market for Beer (2004&2005E): Percentage Breakdown of Production by Company for Holsten Group, Binding Group, Brau & Brunnen, Beck’s, Haus Kramer, Stute Nährungsmittel and Others (includes corresponding Graph/Chart).....III-601$200
   Variable Beer Pricing.....III-61
Strategic Corporate Developments.....III-61
B. Market Analytics.....III-61
Table 80:German Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-61
1$200
   Table 81:German Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-62

Table 82:German 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-62
1$200
   Table 83:German 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-63
1$200
   A. Market Analysis.....III-64
Major Aspects of Italian Beer Market.....III-64
CEB (Centro di Eccellenza per la Birra).....III-64
Grades of Beer in Italy.....III-64
1$75
   Beer Consumption Frequency in Italy.....III-65
Table 84: Italian Market for Beer (2004): Percentage Breakdown of Beer Consumption for < Once every 15 days, Once a week, Two-Three times a week, Once a Day, Once every fortnight, More than once daily, and Four-Five times a week (includes corresponding Graph/Chart).....III-65
Lager Leads the Market.....III-65
1$200
   Competitive Scenario.....III-66
Table 85: Italian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Heineken NV, Peroni, Gruppo, Carlsberg A/S, InBev SA, Birra Forst SpA, Bryggerigruppen A/S, Bavaria NV, Private label and Others (includes corresponding Graph/Chart).....III-66
1$200
   Table 86: Italian Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Peroni, Heineken, Moretti, Dreher, Splügen, Beck's, Prinz, Von Wunster, Forst, Stella Artois, Nastro Azzurro, Tuborg, Bavaria, Private Label, and Others (includes corresponding Graph/Chart).....III-67
Packaging & Distribution.....III-67
1$200
   Table 87: Italian Market for Beer (2004): Percentage Breakdown of Off-Trade Volume Sales by Distribution Format for Supermarkets, Other food outlets, Discount Stores and Other Retail Outlets (includes corresponding Graph/Chart).....III-68
B. Market Analytics.....III-68
Table 88:Italian Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-68
1$200
   Table 89:Italian Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-69

Table 90:Italian 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/ Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-69
1$200
   Table 91:Italian 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-70
1$200
   A. Market Analysis.....III-71
UK: The Second Largest Beer and Ales Market in Europe.....III-71
Growth Factors.....III-71
Quality Element.....III-71
Developments in Take-Home Market.....III-71
1$75
   Specialty Beers- An Innovative Sector.....III-72
Cask Beer Segment.....III-72
Wine and Spirits Pose Serious Competition to Beer.....III-72
Consumption Patterns.....III-72
1$75
   Table 92: UK Market for Beer (2004): Percentage Breakdown of Volume and Value Sales for Lager (Premium Lager, Standard Lager, and Economy Lager), Dark Beer, Stouts, and Non-/Low-Alcohol Beer (includes corresponding Graph/Chart).....III-73
Leveraging on Vertical Integration.....III-73
Demographics.....III-73
1$200
   Seasonal Fondness.....III-74
Changing Preferences of Beer Consumers.....III-74
Regulatory Framework.....III-74
Promotional Strategies.....III-74
New Media and Innovative Marketing.....III-74
1$75
   Table 93:UK Beer Market (2003): Advertising Expenditure by Media Type for Beer Brands- John Smith's, Tetley's, Boddingtons, Wothingtons, IPA, Abbott Ale, Old Speckled Hen, Youngs, Spitfire Ale, Bombardier, and Others (In 000’ UKPd) (includes corresponding Graph/Chart).....III-75

Table 94: Leading Advertisers of Bitters and Beers Brands in UK (2003): Advertising Expenditure of Scottish Courage, Carlsberg-Tetley, Interbrew, Greene King, Coors Brewers, Charles Wells, Youngs, Shepherd Neame, Wolverhampton & Dudley and Tesco (In 000’ UKPd) (includes corresponding Graph/Chart).....III-75
1$200
   Emerging Product Sectors.....III-76
Imports and Exports.....III-76
Competitive Scenario.....III-76
1$75
   Table 95: UK Market for Beer (2003-2005E): Market Share by Volume Sales for Leading Companies for Scottish & Newcastle, Coors, InBev, Carlsberg and Others (includes corresponding Graph/Chart).....III-77
Leading Companies and Brands in the UK Beer Market.....III-77
1$200
   Packaging & Distribution.....III-78
Table 96: UK Market for Beer (2004): Percentage Breakdown of Volume Sales for On-Trade, and Off-Trade (Supermarkets, Other food outlets, Discount Stores, Specialist Stores, Other Retail Outlets, and Direct Sales) (includes corresponding Graph/Chart).....III-78
1$200
   Scotland.....III-79
Trends in Beer Market.....III-79
Product Introductions/Innovations.....III-79
Product Introductions/Innovations in Recent Past.....III-79
Strategic Corporate Developments.....III-79
1$75
   B. Market Analytics.....III-80
Table 97:UK Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-80

Table 98:UK Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-80
1$200
   Table 99:UK 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/ Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-81

Table 100:UK 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-81
1$200
   A. Market Analysis.....III-82
Changes in Tourism Trends – A Concern.....III-82
Growing Demand for Non-/Low-Alcoholic Beers.....III-82
Stouts Record Strong Sales.....III-82
Weather – A Prime Leveraging Factor.....III-82
1$75
   Heineken Maintains Lead, Despite Declining Share.....III-83
Table 101: Spanish Market for Beer (2004&2005E): Market Share of Leading Players by Volume Sales for Heineken Espana, Mahou/San Miguel, Damm SA and Others (includes corresponding Graph/Chart).....III-83
1$200
   Table 102: Spanish Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Cruzcampo, Mahou, San Miguel, Damm, Aguila, Buckler, Heineken, Carrefour, Laiker, Carlsberg, Private Label, and Others (includes corresponding Graph/Chart).....III-84
Can – Major Packaging Format.....III-84
Table 103: Spanish Market for Beer (2004): Percentage Breakdown of Volume Sales by Packaging Format for Can, Glass, and Keg (includes corresponding Graph/Chart).....III-84
1$200
   Strategic Corporate Developments.....III-85
B. Market Analytics.....III-85
Table 104:Spanish Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-85
1$200
   Table 105:Spanish Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-86

Table 106:Spanish 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-86
1$200
   Table 107:Spanish 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-87
1$200
   A. Market Analysis.....III-88
An Overview of Russian Brewing Industry.....III-88
Health Consciousness – Major Growth Factor.....III-88
Impressive Growth Rate.....III-88
Production Scenario.....III-88
1$75
   Three-Fold Increase in Production in Recent Past.....III-89
Regulatory Environment.....III-89
Restrictions on Beer Advertisement.....III-89
Government Introduces Mandatory Trade Certificates, Raises Tax.....III-89
1$75
   Competitive Scenario.....III-90
Baltika – Leads the Market.....III-90
Consolidation Provides an Opportunity for International Companies.....III-90
1$75
   Table 108: Leading Players in Russian Market for Beer (2003-2005E): Market Share of BBH, SUNInterbrew, Krasny Vostok, Ochokava, Heineken, Efes, Stepan Razin and Other (includes corresponding Graph/Chart).....III-91
Russian Market for Beer: Leading Brands by Volume Sales.....III-91
1$200
   Packaging & Distribution.....III-92
Table 109: Russian Market for Beer (2004): Percentage Breakdown of Off-Trade Volume Sales by Distribution Format for Supermarkets/Hypermarkets, Other Food Outlets, Specialist Stores, and Other Retail Stores (includes corresponding Graph/Chart).....III-92
Supermarkets Performance in Recent Past.....III-92
Strategic Corporate Developments.....III-92
1$200
   B. Market Analytics.....III-93
Table 110:Russian Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer and Stouts Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-93
1$200
   Table 111:Russian Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer and Stouts Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-94

Table 112:Russian 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer and Stouts Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-94
1$200
   Table 113:Russian 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer and Stouts Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-95
1$200
   A. Market Analysis.....III-96
Poland: Largest in Rest of Europe.....III-96
Ukraine.....III-96
Trends in Beer Market.....III-96
Table 114: Leading Brewers in Ukraine (2003-2005E): Market Share of SUNInterbrew, BBH, Obolon, Donetsk and Other (includes corresponding Graph/Chart).....III-96
1$200
   Kazakhstan.....III-97
Trends in Beer Market.....III-97
Competitive Landscape.....III-97
B. Market Analytics.....III-97
Table 115:Rest of Europe Recent Past, Current & Future Analysis for Beer by Geographic Region/Country – Austria, Belgium, Czech Republic, Denmark, Greece, Hungary, Ireland, Netherlands, Poland, Portugal, Romania, Sweden, Turkey, and Others Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-97
1$200
   Table 116:Rest of Europe 11-Year Perspective for Beer by Geographic Region/Country – Percentage Breakdown of Volume Sales for Austria, Belgium, Czech Republic, Denmark, Greece, Hungary, Ireland, Netherlands, Poland, Portugal, Romania, Sweden, Turkey, and Others Markets for Years 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-98
1$200
   A. Market Analysis.....III-99
Highly Fragmented Market.....III-99
1$75
   Table 117: Austrian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Österreichische Brau-Beteiligungs AG Group (BBAG), Stieglbrauerei zu Riedenburg Franz Huemer & Co, Ottakringer Bräuerei AG, Zwettl, Privatbrauerei, Egger, Privatbrauerei, Hirt GmbH, Brauerei, Private Label and Others (includes corresponding Graph/Chart).....III-1001$200
   Major Brands.....III-101
Table 118: Austrian Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Zipfer, Goesser, Stiegl, Schwechater, Puntigamer, Ottakringer, Kaiser, Zwettler, Egger, Hirter, Private Label, and Others (includes corresponding Graph/Chart).....III-101
Glass Packaging – A Major Packaging Format.....III-101
1$200
   B. Market Analytics.....III-102
Table 119: Austrian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-102

Table 120: Austrian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-102
1$200
   A. Market Analysis.....III-103
Domestic Companies Dominate the Market.....III-103
Abbye Style: The Largest Selling Dark Beer.....III-103
1$75
   Table 121: Belgian Market for Dark Beers (2004&2005E): Percentage Breakdown of Volume Sales for Abbey Style, White Beer, Amber Ale, Trappiste, Kriek/Gueuze, English Beer and Other Dark Beers (includes corresponding Graph/Chart).....III-1041$200
   Table 122: Belgian Market for Dark Beers (2004&2005E): Percentage Breakdown of Value Sales for White Beer, Abbey Style, Amber Ale, Trappiste, Kriek/Gueuze, English Beer, and Other Dark Beers (includes corresponding Graph/Chart).....III-1051$200
   Packaging Format.....III-106
Competitive Landscape.....III-106
Table 123: Belgian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for InBev SA, Alken Maes NV SA, Haacht NV SA, Palm NV, Carlsberg Importers NV SA, Private Label, and Others (includes corresponding Graph/Chart).....III-106
1$200
   Major Brands.....III-107
Table 124: Belgian Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Jupiler, Maes Pils, Stella Artois, Hoegaarden, Leffe, Primus, Cristal Alken, Palm, Piedboeuf, Carlsberg, Private Label, and Others (includes corresponding Graph/Chart).....III-107
Strategic Corporate Developments.....III-107
1$200
   B. Market Analytics.....III-108
Table 125: Belgian Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-108
1$200
   Table 126: Belgian Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-109

Table 127: Belgian 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-109
1$200
   Table 128: Belgian 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer), Dark Beer, Stouts and Non-/ Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-110
1$200
   A. Market Analysis.....III-111
Market Overview.....III-111
Health Benefits of Beer.....III-111
Table 129: Beer Exports in Czech Republic (2004): Percentage Breakdown by Country of Destination- Germany, Slovakia, GB, US, Russia and Others (includes corresponding Graph/Chart).....III-111
1$200
   Table 130: A Historic Overview of Per capita Consumption of Beer in Czech Republic (1991-2000) (includes corresponding Graph/Chart).....III-112

Table 131: Czech Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for SABMiller, Budejovicky Budvar AS, InBev SA, Binding-Brauerei AG, Heineken NV, Foster's Brewing Group Ltd., Jihoceske Pivovary AS, and Others (includes corresponding Graph/Chart).....III-112
1$200
   B. Market Analytics.....III-113
Table 132: Czech Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-113

Table 133: Czech Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-113
1$200
   A. Market Analysis.....III-114
Decline in Beer Sales.....III-114
Competitive Scenario.....III-114
Carlsberg Group Dominates the Market.....III-114
Private Label Sales – Significant Share.....III-114
1$75
   Bryggerigruppen (Brewery Group Denmark) Grows Through Acquisitions.....III-115
Table 134: Danish Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Carlsberg A/S, Bryggerigruppen A/S (Brewery Group Denmark), Harboe Bryggerierne A/S, Private label, and Others (includes corresponding Graph/Chart).....III-115
1$200
   Major Brands.....III-116
Table 135: Danish Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Tuborg, Carlsberg, Wiibroe, Albani, Faxe, Ceres, Neptun, Private Label and Others (includes corresponding Graph/Chart).....III-116
Regulatory Environment.....III-116
Lack of New Products Hamper Growth of Beer Market.....III-116
1$200
   B. Market Analytics.....III-117
Table 136: Danish Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-117

Table 137: Danish Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-117
1$200
   A. Market Analysis.....III-118
Market Snapshots.....III-118
A Glance at Finnish Beer Market.....III-118
Competitive Scenario.....III-118
1$75
   Table 138: Finnish Market for Beer (2003-2005E): Market Shares of Leading Players by Volume Sales for Hartwall Oy AB, Sinebrychoff AB Oy, Olvi Oy, and Others.....III-119
Major Brands.....III-119
Table 139: Finnish Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Lapin Kulta, Karhu, Olvi, Koff, Karjala, Legenda, and Others (includes corresponding Graph/Chart).....III-119
1$200
   B. Market Analytics.....III-120
Table 140: Finnish Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-120

Table 141: Finnish Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-120
1$200
   A. Market Analysis.....III-121 1$75
   Table 142: Greek Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Heineken NV, Boutaris Group, Spaten-Franciskaner- Bräu KgaA, Actris AG, Carib Brewery Ltd, and Others (includes corresponding Graph/Chart).....III-122
B. Market Analytics.....III-122
Table 143: Greek Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-122
1$200
   Table 144: Greek Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-123
1$200
   A. Market Analysis.....III-124 1$75
   Table 145: Hungarian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for South African Breweries PLC, Heineken NV, InBev SA, Ottakringer Bräuerei AG, Holsten- Brauerei AG and Others (includes corresponding Graph/Chart).....III-1251$200
   Major Brands.....III-126
Table 146: Hungarian Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Borsodi, Arany Ászok, Soproni, Köbányai Világos, Dreher, Pécsi Szalon, Amstel, Kanizsai, Kaiser, Holsten, and Others (includes corresponding Graph/Chart).....III-126
1$200
   B. Market Analytics.....III-127
Table 147: Hungarian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-127

Table 148: Hungarian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-127
1$200
   A. Market Analysis.....III-128
Regional Analysis.....III-128
Lager Gains Popularity Over Ale and Stout.....III-128
Premium Lagers Drive Growth in Lager.....III-128
1$75
   Competitive Scenario.....III-129
Diageo – Undisputed Leader.....III-129
Table 149: Irish Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Diageo PLC, Heineken NV, Anheuser- Busch Cos Inc, Carlsberg A/S, Scottish & Newcastle PLC, and Others (includes corresponding Graph/Chart).....III-129
Budweiser Vs. Heineken.....III-129
1$200
   Table 150: Irish Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Guinness, Budweiser, Heineken, Smithwicks, Carlsberg, Beamish, Beck's, and Others (includes corresponding Graph/Chart).....III-130
Packaging & Distribution.....III-130
1$200
   B. Market Analytics.....III-131
Table 151: Irish Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-131

Table 152: Irish Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-131
1$200
   Table 153: Irish 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-132

Table 154: Irish 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-132
1$200
   A. Market Analysis.....III-133
Competitive Scenario.....III-133
Table 155: Dutch Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Heineken NV, InBev SA, Grolsch, Koninklijke NV, Bavaria NV and Others (includes corresponding Graph/Chart).....III-133
1$200
   Table 156: Dutch Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Amstel, Heineken, Grolsch, Hertog Jan, Bavaria, Dommelsch, Oranjeboom, and Others (includes corresponding Graph/Chart).....III-134
B. Market Analytics.....III-134
Table 157: Dutch Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-134
1$200
   Table 158: Dutch Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-135
1$200
   A. Market Analysis.....III-136
Lager – Largest Segment.....III-136
Dark Beer – High Growth Segment.....III-136
Competitive Scenario.....III-136
1$75
   Table 159: Norwegian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Carlsberg A/S, Hansa Borg Bryggerier ASA, Aass, P Ltz AS, Macks Ølbryggeri AS, Guttorm Gran AS/ Treschow-Frizøe AS, Private Label, and Others (includes corresponding Graph/Chart).....III-137
Packaging & Distribution.....III-137
1$200
   B. Market Analytics.....III-138
Table 160: Norwegian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-138

Table 161: Norwegian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-138
1$200
   A. Market Analysis.....III-139
Competitive Scenario.....III-139
Table 162: Polish Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Heineken NV, South African Breweries Plc, Carlsberg A/S, Österreichische Brau-BeteiligungsAG Group (BBAG), Grolsch, Koninklijke NV, and Others (includes corresponding Graph/Chart).....III-139
1$200
   Major Brands.....III-140
Table 163: Polish Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Zywiec, Tyskie, Lech, EB, Okocim, Grolsch, Carlsberg, Redd's, and Others (includes corresponding Graph/Chart).....III-140
Packaging & Distribution.....III-140
Table 164: Polish Market for Beer (2004): Percentage Breakdown of Off-Trade Volume Sales by Distribution Format for Supermarkets/Hypermarkets, Other Food Outlets, Discount Stores, Specialist Stores, and Other Retail Stores (includes corresponding Graph/Chart).....III-140
1$200
   B. Market Analytics.....III-141
Table 165: Polish Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-141

Table 166: Polish Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-141
1$200
   A. Market Analysis.....III-142
Unicer and Centralcer – Leading Players in the Market.....III-142
1$75
   Table 167: Portuguese Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for SA Damm, Scottish & Newcastle PLC, Cía de Cervecerías Unidas SA (CCU), Heineken NV, Carlsberg A/S, Diageo PLC, and Others (includes corresponding Graph/Chart).....III-1431$200
   Packaging & Distribution.....III-144
Table 168: Portuguese Market for Beer (2004): Percentage Breakdown of Off-Trade Volume Sales by Distribution Format for Supermarkets/ Hypermarkets, Other Food Outlets, Discount Stores, Specialist Stores and Other Retail Stores (includes corresponding Graph/Chart).....III-144
B. Market Analytics.....III-144
Table 169: Portuguese Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-144
1$200
   Table 170: Portuguese Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-145
1$200
   A. Market Analysis.....III-146
Lager – The Major Segment.....III-146
Market in Recent Past.....III-146
Investments Result in Quality Beer.....III-146
From Fragmented Market to Consolidated Market.....III-146
1$75
   Competitive Scenario.....III-147
Table 171: Romanian Market for Beer (2004): Market Share of Leading Players by Volume Sales for Heineken, InBev SA, South African Breweries Plc, Aurora SA, Bere Timisoreana SA, Carlsberg A/S, Zimbrul SA, Akmaya, Fulger SA, and Others (includes corresponding Graph/Chart).....III-147
1$200
   Table 172: Romanian Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Ursus, Silva, Golden Brau, Ciuc, Gambrinus, Bergenbier, Timisoreana, Zimbrul, Ciucas, Margineni, Malbera, Skol, Fulbier, Aurora, and Others (includes corresponding Graph/Chart).....III-148
Packaging & Distribution.....III-148
1$200
   Table 173: Romanian Market for Beer (2004): Percentage Breakdown of Off-Trade Volume Sales for Supermarkets/ hypermarkets, Other Food Outlets, Discount Stores, Specialist Stores, and Other Retail Stores (includes corresponding Graph/Chart).....III-149
B. Market Analytics.....III-149
Table 174: Romanian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-149
1$200
   Table 175: Romanian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-150
1$200
   A. Market Analysis.....III-1511$75
   A Concentrated Market.....III-152
Table 176: Swedish Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Carlsberg A/S, Spendrups Bryggeri AB, Åbro Bryggeri AB, Hartwall Oy AB, Krönleins Bryggeri AB, and Others (includes corresponding Graph/Chart).....III-152
Leading Brands in the Swedish Beer Market.....III-152
1$200
   Packaging & Distribution.....III-153
Table 177: Swedish Market for Beer (2004): Percentage Breakdown of Volume Sales by Packaging Format for Can, Glass, Keg, and Plastic (includes corresponding Graph/Chart).....III-153

Table 178: Swedish Market for Beer (2004): Percentage Breakdown of Volume Sales for On-Trade and Off-Trade Outlets (Specialist Stores, Supermarkets, Other Retail Outlets, Discount Stores and Others) (includes corresponding Graph/Chart).....III-153
Product Introductions/Innovations.....III-153
1$200
   B. Market Analytics.....III-154
Table 179: Swedish Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-154

Table 180: Swedish Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-154
1$200
   A. Market Analysis.....III-155
Lager Dominates the Market.....III-155
Changing Competitive Scenario in Swiss Beer Market.....III-155
1$75
   Table 181: Swiss Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Carlsberg A/S, Eichhof Group, Heineken NV, Denner AG, Coop Schweiz, Scottish & Newcastle Plc, and Others (includes corresponding Graph/Chart).....III-1561$200
   Table 182: Swiss Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Feldschloesschen, Cardinal, Eichhof, Heineken, Denner, Coop, Kronenbourg 1664, and Others (includes corresponding Graph/Chart).....III-157
Packaging & Distribution.....III-157
Table 183: Swiss Market for Beer (2004): Percentage Breakdown of Volume Sales for On- Trade and Off-Trade (Supermarkets, Other Food Outlets, Discount Stores, Specialist Stores, and Other Retail Stores) (includes corresponding Graph/Chart).....III-157
1$200
   B. Market Analytics.....III-158
Table 184: Swiss Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-158

Table 185: Swiss Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-158
1$200
   A. Market Analysis.....III-159
Beer – Most Prominent Drink.....III-159
Per Capita Consumption.....III-159
Table 186: Beer Market in Asia Pacific (2004): Per Capita Consumption for Australia, New Zealand, South Korea, Taiwan, Thailand, China, Philippines, Malaysia, Indonesia, and India in Liters (includes corresponding Graph/Chart).....III-159
1$200
   B. Market Analytics.....III-160
Table 187: Asia-Pacific Recent Past, Current & Future Analysis for Beer by Geographic Region/Country – Australia, China, India, Indonesia, Malaysia, New Zealand, Philippines, South Korea, Taiwan, Thailand, and Rest of Asia Pacific Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-160
1$200
   Table 188: Asia-Pacific 11-Year Perspective for Beer by Geographic Region/Country – Percentage Breakdown of Volume Sales for Australia, China, India, Indonesia, Malaysia, New Zealand, Philippines, South Korea, Taiwan, Thailand, and Rest of Asia Pacific Markets for Years 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-161
1$200
   A. Market Analysis.....III-162
Market Snapshots.....III-162
Table 189: Beer Production in Australia/Oceania (2004): Percentage Breakdown for Australia, New Zealand, PNG, New Caledonia, and Others (includes corresponding Graph/Chart).....III-162
1$200
   Premium Beer – Prime Growth Driver.....III-163
Imported Beers – Gaining Acceptance Despite High Prices.....III-163
Growing Demand for Traditional Beers.....III-163
Majors Dominate the Market.....III-163
1$75
   Table 190 Australian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Foster's Brewing Group Ltd, Lion Nathan Ltd and Others (includes corresponding Graph/Chart).....III-164
Major Brands.....III-164
Table 191: Australian Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Victoria Bitter, Toohey's, XXXX, Carlton, Hahn, Foster's, Foster's, Carlton, Crown Lager, Emu, West End, and Others (includes corresponding Graph/Chart).....III-164
1$200
   Packaging: Glass vs. Aluminum.....III-165
B. Market Analytics.....III-165
Table 192: Australian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-165

Table 193: Australian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-165
1$200
   A. Market Analysis.....III-166
Industry Overview.....III-166
Table 194: Chinese Market for Beer: Number of Breweries for 1995-2004 (includes corresponding Graph/Chart).....III-166
1$200
   Global Brewers Setting Up Shop in China.....III-167
Growing Number of Beer Consumers.....III-167
Extensive Localization of Operations.....III-167
1$75
   Adoption of Western Lifestyles by Young Generation.....III-168
Chronology of Chinese Beer Industry.....III-168
80’s – High Growth Period.....III-168
90’s – Market Stability.....III-168
Foreign Investment – Catalyst to Industry Growth.....III-168
Investment Scenario in Recent Past.....III-168
1$75
   Table 195: Chinese Market for Beer (2001): Leading Foreign Subsidiaries/Joint Ventures and their Production Capacities in Million Liters (includes corresponding Graph/Chart).....III-169
Foreign Breweries Crumble in the Chinese Market.....III-169
Beer Consumption and Growth Varies from Region to Region.....III-169
1$200
   Northeast China – A Potential Consumption Market for Beer.....III-170
North China - Developing Economy Provide Boost to Beer Sales.....III-170
Southeast China – Largest Beer Consuming Region.....III-170
Central China – Fastest Growing Beer Market.....III-170
West China – Small but Stable Market.....III-170
1$75
   Table 196: Chinese Market for Beer: Percentage Breakdown of Value Sales for 1991, 2001 & 2004 for Northeast China, North China, Southeast China, Central China, and West China (includes corresponding Graph/Chart).....III-171
A Glance at Major Beer Producing Provinces.....III-171
Shandong Province.....III-171
Zhejiang Province.....III-171
1$200
   Guangdong Province.....III-172
Fujian Province.....III-172
Competitive Landscape.....III-172
Global Companies Buying out Domestic Firms.....III-172
1$75
   Domestic Companies Dominated the Consolidation Activities in Recent Past.....III-173
Table 197: Chinese Market for Beer (2004): Market Share by Value Sales of Leading Players for Tsingtao Brewery Group Co., Ltd., Beijing Yanjing Brewery Company Limited, China Resources Snowflake Brewery Co., Ltd, Guangzhou Zhujiang Beer Group Company, Sichan Lanjian Brewery (Group) Co., Ltd, Budweiser (Wuhan) International Brewery Co., Ltd., Fujian Huiquan Brewery (Group) Co., Ltd., Harbin Brewery Company Limited, Chongqing Brewery Co. Ltd, Guangdong Blue Ribbon (Group) Co., Ltd. and Others (includes corresponding Graph/Chart).....III-173
1$200
   High Growth Potential.....III-174
Technological Developments.....III-174
Major Brands – An Overview.....III-174
1$75
   Table 198: Leading Brands of Beer in China (2003-2005E): Market Share by Volume Sales for Qingdao (Tsingtao), Yanjing, Blue Ribbon, Beck's, Budweiser, Reeb, San Miguel, Heineken and Others (includes corresponding Graph/Chart).....III-175
15-65 Age Groups: Main Consumers of Beer.....III-175
1$200
   Table 199: Chinese Population in 15-65 Age Groups and Percentage Share of Total Population for 1991, 1996, 2001, and 2004 (includes corresponding Graph/Chart).....III-176
Distribution Channels – An Overview.....III-176
Table 200: Chinese Market for Beer: Percentage Breakdown of Value Sales by Distribution Channel for 2001& 2004 for Retail Market, Restaurants and Others (includes corresponding Graph/Chart).....III-176
1$200
   Import – Export Scenario.....III-177
Scenario in Recent Past.....III-177
Per Capita Consumption.....III-177
Product Dynamics.....III-177
Types of Beer.....III-177
Table 201: Chinese Market for Beer (2004): Percentage Breakdown of Volume Consumption by Type of Beer for Local Standard, Foreign Licensed, Local Premium and Imported Premium (includes corresponding Graph/Chart).....III-177
1$200
   Strategic Corporate Developments.....III-178
Strategic Corporate Developments in Recent Past.....III-178
1$75
   B. Market Analytics.....III-179
Table 202: Chinese Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-179

Table 203: Chinese Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-179
1$200
   A. Market Analysis.....III-180
Local Brands Dominate the Market.....III-180
Regional Breakdown.....III-180
1$75
   Table 204: Indian Market for Beer (2004&2005E): Percentage Breakdown of Volume Sales by Region for West India, South India, North India, and East and Northeast India (includes corresponding Graph/Chart).....III-181
Kingfisher Strong – Major Brand.....III-181
Table 205: Indian Market for Beer: Ranking of Leading Brands by Region for Kingfisher Strong, Haywards 5000, Foster’s, Royal Challenge, and Kalyani Black Label Premium.....III-181
Regulatory Environment.....III-181
1$200
   Market in Recent Past.....III-182
2001: A Landmark Year for Indian Beer Industry.....III-182
1$75
   B. Market Analytics.....III-183
Table 206: Indian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-183

Table 207: Indian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-183
1$200
   A. Market Analysis.....III-184
Table 208: Indonesian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Heineken NV, San Miguel Corp, Diageo PLC, Bali Hai Brewery Indonesia PT, Carlsberg A/S, and Others (includes corresponding Graph/Chart).....III-184
1$200
   Table 209: Indonesian Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Bir Bintang, Anker Bir, Guinness, Bali Hai, San Miguel, Anker, Carlsberg and Others (includes corresponding Graph/Chart).....III-185
Packaging & Distribution.....III-185
Table 210: Indonesian Market for Beer (2004): Percentage Breakdown of Volume Sales for On- Trade, and Off-Trade (Supermarkets, Other Food Outlets, and Other Off-Trade Channels) (includes corresponding Graph/Chart).....III-185
1$200
   B. Market Analytics.....III-186
Table 211: Indonesian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-186

Table 212: Indonesian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-186
1$200
   A. Market Analysis.....III-187
Competitive Scenario.....III-187
1$75
   Table 213: Malaysian Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Carlsberg A/S, Asia Pacific Breweries (S) Pte Ltd, Diageo Plc, Heineken NV, and Others (includes corresponding Graph/Chart).....III-188

Table 214: Malaysian Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Carlsberg, Guinness, Tiger, Anchor, Heineken, Danish Royal Stout, Tuborg, and Others (includes corresponding Graph/Chart).....III-188
1$200
   Packaging & Distribution.....III-189
B. Market Analytics.....III-189
Table 215: Malaysian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-189
1$200
   A. Market Analysis.....III-190
Premium Beer – Prime Growth Segment.....III-190
Dark Beers – A Potential Segment.....III-190
Advertising and Packaging – Effective Marketing Tools.....III-190
Competitive Scenario.....III-190
Virtual Duopoly Exists.....III-190
1$75
   Table 216: Beer Market in New Zealand (2003- 2005E): Market Share of Leading Players by Volume Sales for Lion Nathan Ltd., Fraser & Neave Ltd., Foster's Brewing Group Ltd., Heineken NV, Diageo PLC and Others (includes corresponding Graph/Chart).....III-1911$200
   Table 217: Beer Market in New Zealand (2004): Market Share of Leading Brands by Volume Sales for Lion, DB Export, DB, Monteith's, Speight's, Canterbury, Rheineck, Carlton, Steinlager, Heineken, Leopard, and Others (includes corresponding Graph/Chart).....III-192
Packaging & Distribution.....III-192
1$200
   Strategic Corporate Developments.....III-193
B. Market Analytics.....III-193
Table 218: New Zealand Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-193
1$200
   Table 219: New Zealand Recent Past, Current & Future Analysis for Beer by Product Segment – Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-194

Table 220: New Zealand 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Volume Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-194
1$200
   Table 221: New Zealand 11-Year Perspective for Beer by Product Segment – Percentage Breakdown of Dollar Consumption for Lager (Premium Lager Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-195
1$200
   A. Market Analysis.....III-196
Concentrated Beer Market.....III-196
Foreign Players Spreading their Wings.....III-196
1$75
   Table 222: South Korean Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Hite Brewery Co Ltd., InBev SA, and Others (includes corresponding Graph/Chart).....III-197

Table 223: South Korean Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Hite, OB, Cass, Live Saeng, Cafri, and Others (includes corresponding Graph/Chart).....III-197
1$200
   Packaging & Distribution.....III-198
Table 224: South Korean Market for Beer (2004): Percentage Breakdown of Volume Sales for Off- Trade and On-Trade (Supermarkets, Other Food Outlets, Specialist Stores and Other Retail Outlets) (includes corresponding Graph/Chart).....III-198
Outlook.....III-198
1$200
   B. Market Analytics.....III-199
Table 225: South Korean Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-199

Table 226: South Korean Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-199
1$200
   A. Market Analysis.....III-200
Regulatory Issues.....III-200
WTO Membership Ends TTWM Monopoly.....III-200
Lager Dominates the Market.....III-200
1$75
   Table 227: Taiwanese Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Taiwan Tobacco & Wine Monopoly Bureau, Heineken NV, Anheuser-Busch Cos Inc., Modelo SA de CV, Grupo, Kirin Brewery Co Ltd., and Others (includes corresponding Graph/Chart).....III-201
Packaging & Distribution.....III-201
Table 228: Taiwanese Market for Beer (2004): Percentage Breakdown of Volume Sales for On-trade, and Off-trade (Supermarkets, Other Food Outlets, Discounters, and Specialist Stores) (includes corresponding Graph/Chart).....III-201
1$200
   B. Market Analytics.....III-202
Table 229: Taiwanese Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-202

Table 230: Taiwanese Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-202
1$200
   A. Market Analysis.....III-203
Competitive Scenario.....III-203
Table 231: Thai Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Sang Som Co. Ltd., Boon Rawd Brewery Co. Ltd., Heineken NV, Carlsberg A/S, and Others (includes corresponding Graph/Chart).....III-203
1$200
   Table 232: Thai Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Chang, Singha, Leo, Heineken, Carlsberg, and Others (includes corresponding Graph/Chart).....III-204
Packaging & Distribution.....III-204
Table 233: Thai Market for Beer (2004): Percentage Breakdown of Volume Sales for On-Trade and Off-Trade (Supermarkets, Discounters, Other Food Outlets, Other Retail Outlets, and Specialist Stores) (includes corresponding Graph/Chart).....III-204
1$200
   B. Market Analytics.....III-205
Table 234: Thai Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-205

Table 235: Thai Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-205
1$200
   A. Market Analysis.....III-206
Vietnam.....III-206
Market Overview.....III-206
Expansion in Production Capacity.....III-206
1$75
   B. Market Analytics.....III-207
Table 236: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-207
1$200
   A. Market Analysis.....III-208
Brazil – Leader in Value Sales.....III-208
Beer – One of the Major Beverages.....III-208
Table 237: Latin American Recent Past, Current & Future Analysis for Beer by Geographic Region/Country – Brazil, Mexico, Venezuela, Colombia, Argentina, and Chile Markets Independently Analyzed with Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-208
1$200
   Table 238: Beverage Market in Latin America (2004): Percentage Breakdown of Volume Sales for Carbonated Soft Drinks, Milk, Coffee, Bottled Water, Beer, and Others (includes corresponding Graph/Chart).....III-209
Strategic Corporate Developments.....III-209
B. Market Analytics.....III-209
Table 239: Latin American Recent Past, Current & Future Analysis for Beer by Geographic Region/Country – Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, and Rest of Latin America Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-209
1$200
   Table 240: Latin American 11-Year Perspective for Beer by Geographic Region/Country – Percentage Breakdown of Volume Sales for Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, and Rest of Latin America Markets for Years 2000, 2005 & 2010.....III-210
1$200
   A. Market Analysis.....III-211
Market Snapshots.....III-211
Industry Overview.....III-211
National Anti-Alcoholism Law (Ley Nacional de Lucha Contra el
  Alcoholismo).....III-211
Competitive Landscape.....III-211
1$75
   Table 241: Argentine Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Quilmes International SA, InBev, Cía de Cervecerías Unidas SA (CCU), Anheuser-Busch Cos Inc, Warsteiner Brauerei Haus Cramer GmbH & Co KG, Heineken NV, and Others (includes corresponding Graph/Chart).....III-2121$200
   Major Brands.....III-213
Table 242: Argentine Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Quilmes, Brahma, Budweiser, Schneider, Heineken, Bieckert, Warsteiner, and Others (includes corresponding Graph/Chart).....III-213
Glass – Major Packaging Source.....III-213
1$200
   B. Market Analytics.....III-214
Table 243: Argentine Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-214

Table 244: Argentine Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-214
1$200
   A. Market Analysis.....III-215
Highly Consolidated Market.....III-215
Economic Disparities Reflect in Beer Consumption.....III-215
Ethnic and Regional Factors Leverage Beer Consumption.....III-215
Market for Premiums Fluctuate with Economic Conditions.....III-215
Cans – Gaining in Popularity.....III-215
1$75
   Competitive Scenario.....III-216
Emergence of a Global Heavyweight: Merger of Brahma and Antarctica.....III-216
AmBev Grows Through Expansion.....III-216
1$75
   Table 245: Brazilian Market for Beer (2003-2005E): Percentage Breakdown of Volume Sales for Leading Players and Brands for InBev (Skol, Brahma and Antarctica), Schincariol, Molson Coors Brewing/ Heineken (Kaiser and Bavaria) and Other (includes corresponding Graph/Chart).....III-217
Regulatory Environment.....III-217
Anti Monopolies Commission.....III-217
Reduction in Taxes to be in Line with International Markets.....III-217
1$200
   Liberalization in Brazil Offers an Attractive Ground to Buy Businesses.....III-218
Regional Shares.....III-218
Table 246: Brazilian Market for Beer (2004): Percentage Breakdown of Volume Sales by State for Sao Paulo, Rio de Janeiro, Minas Gerais, Bahia, Parana, Rio Grande do Sul, Santa Catarina and Other States (includes corresponding Graph/Chart).....III-218
Marketing of Beer.....III-218
Exclusive Distribution Agreements.....III-218
Product Introductions/Innovations.....III-218
1$200
   Strategic Corporate Developments.....III-219
B. Market Analytics.....III-219
Table 247: Brazilian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-219
1$200
   Table 248: Brazilian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-220
1$200
   A. Market Analysis.....III-221
90’s: Decade of Landmarks.....III-221
Premium Beer – A Potential Segment.....III-221
1$75
   Packaging.....III-222
Argentina – Major Exporter to Chile.....III-222
Competitive Landscape.....III-222
Table 249: Chilean Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Cía de Cervecerías Unidas SA (CCU), Quilmes International SA, Heineken NV, and Others (includes corresponding Graph/Chart).....III-222
1$200
   Major Brands.....III-223
Table 250: Chilean Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Cristal, Escudo, Becker, Baltica, Morenita, Dorada, Royal, Heineken, and Others (includes corresponding Graph/Chart).....III-223
1$200
   B. Market Analytics.....III-224
Table 251: Chilean Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-224

Table 252: Chilean Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-224
1$200
   A. Market Analysis.....III-225
Percentage of Beer in the Alcoholic Beverages Market in Mexico.....III-225
Table 253: Mexican Market for Beer (2004): Percentage Breakdown of Volume Sales by Alcoholic Beverage for Beer, Cider/Perry, Flavored Alcohol Beverage, Wine and Spirits (includes corresponding Graph/Chart).....III-225
Regulatory Environment.....III-225
Alcoholism – A Major Problem.....III-225
1$200
   Driving Regulations.....III-226
Production and Distribution Regulations.....III-226
Competitive Scenario.....III-226
Table 254: Mexican Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Modelo SA de CV, Grupo, FEMSA and Others (includes corresponding Graph/Chart).....III-226
1$200
   Table 255: Mexican Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Corona, Tecate, Carta Blanca, Modelo, Sol, Superior, Victoria, XX, and Others (includes corresponding Graph/Chart).....III-227
Packaging & Distribution.....III-227
1$200
   B. Market Analytics.....III-228
Table 256: Mexican Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-228

Table 257: Mexican Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-228
1$200
   A. Market Analysis.....III-229
Table 258: Venezuelan Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Empresas Polar CA, Cisneros, Grupo, InBev, and Others (includes corresponding Graph/Chart).....III-229
1$200
   Table 259: Venezuelan Market for Beer (2004): Percentage Breakdown of Volume Sales for On- Trade, and Off-Trade (Supermarkets, Other Food Outlets, Specialist Stores and Other Retail Outlets) (includes corresponding Graph/Chart).....III-230
B. Market Analytics.....III-230
Table 260: Venezuelan Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-230
1$200
   Table 261: Venezuelan Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-231
1$200
   Market Analysis.....III-232
Table 262: Rest of World Recent Past, Current & Future Analysis for Beer by Geographic Region/Country – Egypt, Israel, South Africa and Others Markets Independently Analyzed with Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-232

Table 263: Rest of World 11-Year Perspective for Beer by Geographic Region/Country – Percentage Breakdown of Volume Sales for Egypt, Israel, South Africa, and Others Markets for Years 2000, 2005 & 2010 (includes corresponding Graph/Chart).....III-232
1$200
   A. Market Analysis.....III-233
Table 264: Egyptian Market for Beer (2004&2005E): Market Share of Leading Players by Volume Sales for Al Ahram Beverages Co (ABC), Hurlimann AG, Brauerei, and Others (includes corresponding Graph/Chart).....III-233
1$200
   B. Market Analytics.....III-234
Table 265: Egyptian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-234

Table 266: Egyptian Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-234
1$200
   A. Market Analysis.....III-235
Competitive Scenario.....III-235
Table 267: Israeli Market for Beer (2003-2005E): Market Share of Leading Players by Volume Sales for Tempo Beer Industries Ltd., Carlsberg A/S, Heineken NV, Modelo SA de CV, Grupo, and Others (includes corresponding Graph/Chart).....III-235
1$200
   Table 268: Israeli Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Goldstar, Maccabee, Carlsberg, Heineken, Tuborg, Beck's, Corona, Nesher, Malt Star, and Others (includes corresponding Graph/Chart).....III-236
Pricing.....III-236
Packaging & Distribution.....III-236
1$200
   Table 269: Israeli Market for Beer (2004): Percentage Breakdown of Off-Trade Volume Sales for Supermarkets, Other Food Outlets, Discounters, Specialists, and Other Retail Stores (includes corresponding Graph/Chart).....III-237
B. Market Analytics.....III-237
Table 270: Israeli Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-237

Table 271: Israeli Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-237
1$200
   A. Market Analysis.....III-238
Beer Market Performance.....III-238
Growth Factors III-238 Standard Lager Dominates the Market.....III-238
1$75
   Table 272: South African Market for Beer (2003- 2005E): Market Share of Leading Players by Volume Sales for South African Breweries PLC, UB Group, InBev SA, Heineken NV, and Others (includes corresponding Graph/Chart).....III-239

Table 273: South African Market for Beer (2004): Market Share of Leading Brands by Volume Sales for Castle, Carling, Lion, Amstel, iJuba, Leopard Special, Ohlsons, Chibuku, Joburg, and Others (includes corresponding Graph/Chart).....III-239
1$200
   Packaging & Distribution.....III-240
Table 274: South African Market for Beer (2004): Percentage Breakdown of Off-Trade Volume Sales for Discount Stores, Specialist Stores and Other Retail Outlets (includes corresponding Graph/Chart).....III-240
B. Market Analytics.....III-240
Table 275: South African Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in Million Liters for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-240
1$200
   Table 276: South African Recent Past, Current & Future Analysis for Beer: Annual Consumption Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-2411$200
    
 
 


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