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DOMAIN EXPERT ENGAGEMENTS

Number of executives repeatedly engaged by snail & email outreach*

POOL + OUTREACH

6878

Interactions with Platform & by Email *

INTERACTIONS

1100

Unique # Participated *

PARTICIPANTS

206

Responses Validated *

VALIDATIONS

45

* Platform engagements are dynamic. Stats are published quarterly.


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  •  DATA EXHIBITS

    125


TABLE OF CONTENTS


   Pages :    | $

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   A Quick Primer .....II-11$100
   Recession in Retrospect and the Road Ahead.....II-2 1$100
   Table 1: World GDP (2013): Percentage Share Breakdown of Nominal GDP Value by Country (includes corresponding Graph/Chart).....II-3
Global Economic Growth to Remain Subdued in 2015.....II-3
1$350
   Table 2: World GDP (2013-2016): Breakdown of Percentage GDP Growth by Select Country (includes corresponding Graph/Chart).....II-41$350
   Outlook.....II-5
Growth Drivers – In a Nutshell.....II-5
Home Air Fresheners: All the Way from Luxury to Necessity.....II-5
Scented Candles: A Market Overview.....II-5
1$100
   Air Fresheners: Increasingly Backed by Health Claims.....II-61$100
   Competitive Scenario.....II-7
Table 3: Leading Players in the Global Air Fresheners Market (2014): Percentage Breakdown of Value Sales for Kobayashi Pharmaceutical, Procter & Gamble, RB plc, S.C. Johnson & Son, and Others (includes corresponding Graph/Chart).....II-7
Product Design: Need of the Hour.....II-7
1$350
   Product Innovation: The Name of the Game.....II-8
Innovative Cloud-based IoT Platform to Disperse Scent.....II-8
1$100
   Noteworthy Trends in Home Fragrances.....II-9
Consumer Lifestyles: A Popular Theme for Product Design.....II-9
Exotic Food Fragrances: The In Thing.....II-9
1$100
   Powerful Marketing Tactics Boost Industry Growth.....II-10
Air Fresheners Replacing Traditional Cleaning Products.....II-10
Car Air Fresheners: Stimulating the Market.....II-10
Decorative Fragrances Boost Value Growth.....II-10
Internet Retailing Catch Up Momentum.....II-10
1$100
   Ecological Credentials - An Eyesore for Air Care Industry.....II-11
Developed Markets Dominate Global Sales.....II-11
Table 4: Share of Developed Regions in the Global Air Fresheners Market: 2015E (includes corresponding Graph/Chart).....II-11
1$350
   Developing Markets Hold Immense Potential.....II-12
Table 5: Global Air Fresheners Market - Geographic Regions Ranked by CAGR for 2014-2020: Asia-Pacific, Latin America, Rest of World, Canada, Europe, Japan and US (includes corresponding Graph/Chart).....II-12
Residential Sector: The Ultimate Winner in the End-Use Race.....II-12
1$350
   Recovery in Construction Activity Bodes Well for the Market.....II-13
Table 6: Percentage Share of Construction Spending by Region: 2015 & 2020 (includes corresponding Graph/Chart).....II-13
1$350
   Favorable Demographic and Economic Trends Strengthen Market Prospects.....II-14
Rising Disposable Incomes Propel Sales of Air Fresheners.....II-14
1$100
   Table 7: Annual Disposable Incomes in US$ ‘000 for Select Countries (2012) (includes corresponding Graph/Chart).....II-15
Growing Middle Class Population to Drive Demand.....II-15
1$350
   Table 8: World Middle Class Population (2012 & 2030F): Percentage Share Breakdown by Region - Asia-Pacific, Europe, Latin America, Middle East & Africa and North America (includes corresponding Graph/Chart).....II-16
Rapid Urbanization Worldwide: A Key Growth Driver.....II-16
1$350
   Table 9: Total Population Worldwide by Urban and Rural Population in Thousands: 1950-2050P (includes corresponding Graph/Chart).....II-171$350
   Table 10: Global Exports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Export Value by Destination Country - China, Mexico, Spain, US and Others (includes corresponding Graph/Chart).....II-18

Table 11: Global Imports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Import Value by Country of Origin - France, Germany, Japan, UK, US, and Others (includes corresponding Graph/Chart).....II-18
1$350
   What are Air Fresheners?.....II-19
Functions of Air Fresheners.....II-19
Raw Materials Used for Preparing Air Fresheners.....II-19
Aldehydes.....II-19
Floral Notes.....II-19
Oriental Fragrance Notes.....II-19
1$100
   Green Fragrances.....II-20
Herbal-Spice Fragrance Notes.....II-20
Disadvantages of Air Fresheners.....II-20
1$100
   Alternatives for Air Fresheners.....II-21
Types of Air Fresheners.....II-21
Aerosols/Sprays.....II-21
1$100
   Home Air Fresheners.....II-22
Car Air Fresheners.....II-22
1$100
   Ionizers: Lead the Pack.....II-23
Candles.....II-23
Fragrant Candles Adding Scent to Life.....II-23
Types of Fragrance Candles.....II-23
Floral.....II-23
1$100
   Vanilla.....II-24
Aromachology.....II-24
Fruit Scents.....II-24
Other Scents.....II-24
Scented Candles.....II-24
1$100
   Potpourri.....II-25
History of Air Fresheners.....II-25
1$100
   Unpleasant Indoor Air: Poses Significant Health Problems.....II-26
Measures to Improve Indoor Air Quality.....II-26
Ionizers and Ozone Generators: Masking Indoor Pollution.....II-26
1$100
   Precautionary Measures.....II-271$100
   Car-Freshener Launches Fresh Fragrances.....II-28
CARPEX Launches New Air Freshener Fragrances.....II-28
Cinnabon and Air Wick Unveil Cinnamon Roll Air Fresheners.....II-28
Aekyung to Launch Air Freshener with No Fragrance.....II-28
California Scents Launches Trash and Dumpster Spray .....II-28
California Scents Launches Mini Tins.....II-28
151 Products to Launch Tango Themed Car Air Fresheners.....II-28
1$100
   California Scents Unveils Power Bloc Air Freshener.....II-29
Odonil Launches Good Living Air Freshening Gels.....II-29
Reckitt Benckiser Unveils Breathing Air Freshener.....II-29
California Scents Launches Cube-Shaped Air Fresheners.....II-29
Allanda Launches New Air Fresheners from Neutradol.....II-29
1$100
   Assietta Divests Stake in Millefiori to Jarden.....II-30
Rexam Divests Home and Personal Care Business.....II-30
1$100
   5th Screen Digital, Inc. (US).....II-31
Ada Electrotech (Xiamen) Co., Ltd. (China).....II-31
Air Delights, Inc. (US).....II-31
1$100
   Blyth, Inc. (US).....II-32
California Scents (US).....II-32
Car Freshener® Corporation (US).....II-32
1$100
   Church & Dwight Co., Inc. (US).....II-33
Earth Chemical Company Ltd. (Japan).....II-33
Farcent Enterprise Co., Ltd. (Taiwan).....II-33
Godrej Household Products Ltd. (India).....II-33
1$100
   Handstands (US).....II-34
Henkel KgaA (Germany).....II-34
Kobayashi Pharmaceutical Co., Ltd. (Japan).....II-34
1$100
   Procter & Gamble (UK).....II-35
Raj Fragrance (India).....II-35
RB plc (UK).....II-35
SC Johnson & Son, Inc. (US).....II-35
1$100
   S.T. Corporation (Japan).....II-36
The Yankee Candle Company, Inc. (US).....II-36
1$100
   Table 12: Global Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-371$350
   Table 13: Global Historic Review for Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-381$350
   Table 14: Global 14-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-391$350
   Analysis by Product Segment.....II-40
Table 15: Global Recent Past, Current & Future Analysis for Sprays/Aerosols by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-40
1$350
   Table 16: Global Historic Review for Sprays/Aerosols by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-411$350
   Table 17: Global 14-Year Perspective for Sprays/ Aerosols by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-421$350
   Table 18: Global Recent Past, Current & Future Analysis for Electric Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-431$350
   Table 19: Global Historic Review for Electric Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-441$350
   Table 20: Global 14-Year Perspective for Electric Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-451$350
   Table 21: Global Recent Past, Current & Future Analysis for Gels & Candles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-461$350
   Table 22: Global Historic Review for Gels & Candles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-471$350
   Table 23: Global 14-Year Perspective for Gels & Candles by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-481$350
   Table 24: Global Recent Past, Current & Future Analysis for Car Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-491$350
   Table 25: Global Historic Review for Car Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-501$350
   Table 26: Global 14-Year Perspective for Car Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-511$350
   Table 27: Global Recent Past, Current & Future Analysis for Other Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-521$350
   Table 28: Global Historic Review for Other Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-531$350
   Table 29: Global 14-Year Perspective for Other Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-541$350
   A. Market Analysis.....III-1
Outlook.....III-1
Market Overview.....III-1
Home Fragrances Market: An Overview.....III-1
1$75
   Table 30: Leading Brands in the US Home Air Fresheners Market (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart).....III-2
Flavors and Fragrance.....III-2
1$200
   Changing Lifestyles: The Primary Growth Driver.....III-3
Candles Market.....III-3
1$75
   Aerosols Market.....III-4
Table 31: Leading Brands in the US Air Fresheners (Aerosol) Market (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart).....III-4
Product Innovations in the US Air Fresheners Market.....III-4
1$200
   Product Innovations in the US Home Air Fresheners Market.....III-5
Product Innovations in the US Candles Market.....III-5
1$75
   Market Trends.....III-6
Manufacturers Target Young Consumers.....III-6
Plug-Ins: Increasing Risks.....III-6
Table 32: Leading Brands in the US Air Fresheners (Plug-In & Battery-Operated) Market (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart).....III-6
Car Air Fresheners: Gathering High Market Interest.....III-6
1$200
   Table 33: Leading Brands in the US Automotive Air Fresheners Market (2014): Percentage Share Breakdown of Value Sales for Bahama, Febreze, Glade, Refresh Your Car, and Others (includes corresponding Graph/Chart).....III-7
Private Label Products Capture the Show.....III-7
Price Factor.....III-7
Fragrances: Gaining Importance in Cleaning Industry.....III-7
1$200
   Factors Driving Growth.....III-8
Competition Intensifies.....III-8
Table 34: Leading Players in the US Air Fresheners Market (2014): Percentage Breakdown of Value Sales for Henkel, Procter & Gamble, RB, S.C. Johnson & Son, and Others (includes corresponding Graph/Chart).....III-8
1$200
   Brand Statistics.....III-9
Table 35: Leading Brands in the US Air Fresheners (Slow-Release) Market (2014): Percentage Breakdown of Value Sales for Febreze Set & Refresh, Renuzit, Renuzit Longlast, Renuzit Pearl Scents Super Odor, and Others (includes corresponding Graph/Chart).....III-9
Distribution Channels.....III-9
Table 36: Air Fresheners Market in the US (2014): Percentage Breakdown of Market Share by Retail Channel - Supermarkets/Hypermarkets, Drug/Independent Retailers, Convenience Stores, and Others (includes corresponding Graph/Chart).....III-9

Table 37: Automotive Air Fresheners Market in the US (2013): Percentage Breakdown of Value Sales by Retail Chain - Automotive Chains, Discount Store Chains, Non-Automotive Chains, and Department Store Chains (includes corresponding Graph/Chart).....III-9
1$200
   Table 38: Candles Market in the US (2013): Percentage Breakdown of Value Sales by Distribution Channel - Specialty Retail Stores, Department Stores, Mass Merchandisers & Discounters, and Others (includes corresponding Graph/Chart).....III-10
Export-Import Scenario.....III-10
Table 39: US Exports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Export Value by Destination Country - Canada, Mexico, Japan, UK, and Others (includes corresponding Graph/Chart).....III-10

Table 40: US Imports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Import Value by Country of Origin - Mexico, Canada, China, and Others (includes corresponding Graph/Chart).....III-10
1$200
   Product Launches.....III-11
Strategic Corporate Development.....III-11
1$75
   Key Players.....III-123$225
   B. Market Analytics.....III-15
Table 41: US Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-15
1$200
   Table 42: US Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-161$200
   Table 43: US 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-171$200
   A. Market Analysis.....III-18
Outlook.....III-18
Table 44: Leading Players in the Canadian Air Fresheners Market (2014): Percentage Breakdown of Value Sales for Procter & Gamble, RB, S.C. Johnson & Son, and Others (includes corresponding Graph/Chart).....III-18
1$200
   Export-Import Scenario.....III-19
Table 45: Canadian Exports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Export Value by Destination Country - Mexico, UK, US, and Others (includes corresponding Graph/Chart).....III-19

Table 46: Canadian Imports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Import Value by Country of Origin - China, Mexico, US, and Others (includes corresponding Graph/Chart).....III-19
1$200
   B. Market Analytics.....III-20
Table 47: Canadian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-20
1$200
   Table 48: Canadian Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-211$200
   Table 49: Canadian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-221$200
   A. Market Analysis.....III-23
Outlook.....III-23
Gel and Liquid Fresheners Most Preferred among Japanese Consumers.....III-23
Table 50: Leading Players in the Japanese Air Fresheners Market (2013): Percentage Breakdown of Value Sales for Kobayashi Pharmaceutical, S.T. Corp., P&G, and Others (includes corresponding Graph/Chart).....III-23
1$200
   Key Players.....III-241$75
   B. Market Analytics.....III-25
Table 51: Japanese Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-25
1$200
   Table 52: Japanese Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-261$200
   Table 53: Japanese 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-271$200
   A. Market Analysis.....III-28
Outlook.....III-28
Table 54: European Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Dish Washing, Laundry Care, Surface Care, and Others (includes corresponding Graph/Chart).....III-28
EU Imposes Ban on Toxic Chemical DCB.....III-28
1$200
   Export-Import Scenario.....III-29
Table 55: European Exports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Export Value by Destination Country - Austria, Belgium, France, Spain, UK, and Others (includes corresponding Graph/Chart).....III-29

Table 56: European Imports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Import Value by Country of Origin - Belgium, France, Poland, Spain, UK, and Others (includes corresponding Graph/Chart).....III-29
1$200
   B. Market Analytics.....III-30
Table 57: European Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-30
1$200
   Table 58: European Historic Review for Air Fresheners by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-311$200
   Table 59: European 14-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-321$200
   Table 60: European Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-331$200
   Table 61: European Historic Review for Air Fresheners by Product Segment -Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-341$200
   Table 62: European 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-351$200
   A. Market Analysis.....III-36
Outlook.....III-36
Table 63: French Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart).....III-36
Competitive Scenario.....III-36
1$200
   Table 64: Leading Players in the French Air Fresheners Market (2013): Percentage Breakdown of Value Sales for Procter & Gamble, Reckitt Benckiser France, S.C. Johnson, and Others (includes corresponding Graph/Chart).....III-37
B. Market Analytics.....III-37
Table 65: French Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-37
1$200
   Table 66: French Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-381$200
   Table 67: French 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-391$200
   A. Market Analysis.....III-40
Outlook.....III-40
Table 68: German Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart).....III-40
Competitive Scenario.....III-40
Table 69: Leading Players in the German Air Fresheners Market (2014): Percentage Breakdown of Value Sales for RB, S.C. Johnson, and Others (includes corresponding Graph/Chart).....III-40
1$200
   Henkel KgaA – A Key Player.....III-41
B. Market Analytics.....III-41
Table 70: German Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-41
1$200
   Table 71: German Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-421$200
   Table 72: German 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-431$200
   A. Market Analysis.....III-44
Outlook.....III-44
Table 73: Italian Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart).....III-44
Strategic Corporate Development.....III-44
1$200
   B. Market Analytics.....III-45
Table 74: Italian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-45
1$200
   Table 75: Italian Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-461$200
   Table 76: Italian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-471$200
   A. Market Analysis.....III-48
Market Overview.....III-48
Outlook.....III-48
Table 77: Household Cleaning Products Market in the UK (2014): Percentage Breakdown of Value Sales for Air Fresheners, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart).....III-48
Candles Market.....III-48
1$200
   Aerosols Market.....III-49
Competitive Scenario.....III-49
Table 78: Leading Brands in the UK Air Fresheners Market (2014): Percentage Breakdown of Value Sales for Airwick, Febreze, Glade, Private Label, and Others (includes corresponding Graph/Chart).....III-49
Product Launches.....III-49
1$200
   Key Players.....III-501$75
   B. Market Analytics.....III-51
Table 79: UK Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-51
1$200
   Table 80: UK Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-521$200
   Table 81: UK 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-531$200
   A. Market Analysis.....III-54
Outlook.....III-54
Table 82: Leading Players in the Spanish Air Fresheners Market (2014): Percentage Breakdown of Value Sales for P&G, RB, SC Johnson, and Others (includes corresponding Graph/Chart).....III-54

Table 83: Spanish Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart).....III-54
1$200
   B. Market Analytics.....III-55
Table 84: Spanish Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-55
1$200
   Table 85: Spanish Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-561$200
   Table 86: Spanish 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-571$200
   Market Analysis.....III-58
Market Analysis.....III-58
1$75
   Table 87: Russian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-591$200
   Table 88: Russian Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-601$200
   Table 89: Russian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-611$200
   A. Market Analysis.....III-62
Outlook.....III-62
Focus on Select Markets.....III-62
Finland.....III-62
Netherlands.....III-62
Switzerland.....III-62
Product Launch.....III-62
1$75
   B. Market Analytics.....III-63
Table 90: Rest of Europe Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-63
1$200
   Table 91: Rest of Europe Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-641$200
   Table 92: Rest of Europe 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-651$200
   Market Analysis.....III-66
Table 93: Asia-Pacific Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region- China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-66
1$200
   Table 94: Asia-Pacific Historic Review for Air Fresheners by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-671$200
   Table 95: Asia-Pacific 14-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for China, India, and Rest of Asia-Pacific Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-681$200
   Table 96: Asia-Pacific Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-691$200
   Table 97: Asia-Pacific Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-701$200
   Table 98: Asia-Pacific 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-711$200
   A. Market Analysis.....III-72
Outlook.....III-72
Product Developments in Air Fresheners Market.....III-72
Import-Export Scenario.....III-72
1$75
   Table 99: Chinese Imports of Preparations for Deodorizing Rooms (2010-2014) by Volume (Kg) and Value (US$) (includes corresponding Graph/Chart).....III-73

Table 100: Chinese Exports of Preparations for Deodorizing Rooms (2010-2014) by Volume (Kg) and Value (US$) (includes corresponding Graph/Chart).....III-73
ADA Electrotech (Xiamen) Co., Ltd. - A Key Player.....III-73
1$200
   B. Market Analytics.....III-74
Table 101: Chinese Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-74
1$200
   Table 102: Chinese Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-751$200
   Table 103: Chinese 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-761$200
   A. Market Analysis.....III-77
Outlook.....III-77
Product Launch.....III-77
Key Players.....III-77
1$75
   B. Market Analytics.....III-78
Table 104: Indian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-78
1$200
   Table 105: Indian Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-791$200
   Table 106: Indian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-801$200
   A. Market Analysis.....III-81
Outlook.....III-81
Overview of Select Markets.....III-81
Hong Kong & Taiwan.....III-81
Quality Control Standards.....III-81
Fruit and Floral Scents.....III-81
Car Air Fresheners Market in Hong Kong.....III-81
Conventional Packaging Systems.....III-81
1$75
   Thailand.....III-82
South Korea.....III-82
Product Launch.....III-82
Farcent Enterprise Co., Ltd. (Taiwan) - A Key Player.....III-82
1$75
   B. Market Analytics.....III-83
Table 107: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-83
1$200
   Table 108: Rest of Asia-Pacific Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-841$200
   Table 109: Rest of Asia-Pacific 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-851$200
   Market Analysis.....III-86
Table 110: Latin American Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - Brazil and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-86
1$200
   Table 111: Latin American Historic Review for Air Fresheners by Geographic Region - Brazil and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-871$200
   Table 112: Latin American 14-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-881$200
   Table 113: Latin American Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-891$200
   Table 114: Latin American Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-901$200
   Table 115: Latin American 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-911$200
   Market Analysis.....III-92
Table 116: Brazilian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-92
1$200
   Table 117: Brazilian Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-931$200
   Table 118: Brazilian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-941$200
   A. Market Analysis.....III-95
Outlook.....III-95
Focus on Select Markets.....III-95
Colombia.....III-95
Argentina.....III-95
Table 119: Aerosol Market in Argentina (2014): Percentage Share Breakdown of Production Volume by Product Type - Air Fresheners, Antiperspirants/Deodorants, Insecticides, Waxes & Polishes, and Others (includes corresponding Graph/Chart).....III-95
1$200
   B. Market Analytics.....III-96
Table 120: Rest of Latin American Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-96
1$200
   Table 121: Rest of Latin American Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-971$200
   Table 122: Rest of Latin American 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-981$200
   A. Market Analysis.....III-99
Outlook.....III-99
Focus on Select Markets.....III-99
Saudi Arabia.....III-99
South Africa.....III-99
1$75
   B. Market Analytics.....III-100
Table 123: Rest of World Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-100
1$200
   Table 124: Rest of World Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-1011$200
   Table 125: Rest of World 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-1021$200
    
 
 


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