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   Press Release

World Market for eLearning Projected to Exceed $52.6 Billion by 2010, According to New Report by Global Industry Analysts, Inc.

eLearning has emerged as an imperative tool to impart knowledge in the academic as well as corporate sectors. Given its obvious advantages in terms of cost reduction, simplified training programs, flexibility and convenience, eLearning is poised to become an integral component of information dissemination. Backed by several favorable trends, the world eLearning market is projected to exceed US$52.6 billion by 2010.

San Jose, California, July 26, 2007 -- With rapid changes in training techniques and nature of workforce, Information and Communication Technologies (ICT) play a critical role in the overall learning process. In a bid to stay in the aggressively competitive environment, the corporate world is sharpening its focus on cutting-edge technologies such as eLearning. Corporate eLearning solutions are increasingly being incorporated in a wide range of informational and training applications. In terms of total time spent (in hours) on training, eLearning emerged as the second most employed method for imparting learning in organizations. The process is fast gaining ground among the K-12 & universities/higher education sectors. Increasing number of offerings from content providers, service providers, and technology providers is widening the choice of learning solutions. However, lack of interoperable standards amongst eLearning solutions and technologies is a major obstacle to growth.

United States is the single largest eLearning market worldwide with revenues exceeding US$17.5 billion in 2007, as stated in a recent report published by Global Industry Analysts, Inc. Although offering promising growth prospects, Europe and Japan lag the learning curve with a substantially smaller market size. The globalization trend is expected to spur faster uptake in the Asian market, which is projected to register a CAGR ranging between 25%-30% through 2010. The overall eLearning market at the global and regional levels is expected to grow at CAGRs ranging between 15% and 30%. The US retains its dominance in the Corporate eLearning market with a share of over 60%. Europe is the second largest market with a share of less than 15%.

The eLearning market is highly fragmented and is characterized by the presence of key and niche players, which include online as well as brick-and-mortar companies. Intense competition and relatively lower margins resulted in a wave of consolidation with a significant number of smaller players exiting the business or getting acquired by the giants. Consolidation has emerged as a new buzzword in the intensely fragmented LMS market, with larger players preferring the M&A route to gain competencies and market leverage. Market participants include Adobe Systems, Apollo Group, Articulate Global, Blackboard Inc, Career Education Corp, Cisco Systems, Convergys Corp, Corinthian Colleges, Corpedia Inc, eCollege, Epic Group, GeneEd Inc, GeoLearning Inc, Groupe Cegos, Hewlett-Packard, iLinc Communications Inc, Inspired eLearning Inc, IBM Corp, IntraLearn Software Corp, Kaplan Inc, KnowledgePlanet.com, KnowledgePool Group, Learn.com, Mentergy Ltd, Microsoft, MiracleMind.com, NetDimensions Ltd, NYIF.com, Oracle Corp, Plateau Systems Ltd, ProQuest Company, Saba.com, SkillSoft.com, Books 24/7, Strayer Education, SumTotal Systems, SyberWorks, Sylvan Learning, Tata Interactive Systems, Telematica Limited, Ken Blanchard Companies, The McGraw-Hill Companies, Thomson Netg, Trivantis Corp, WBT Systems Ltd, WebEx Communications, Zenosis Limited and others.

"eLearning: A Global Strategic Business Report," published by Global Industry Analysts, Inc. provides a comprehensive review of market trends and issues, drivers, challenges, technology profile, end-users, standards, players, competitive landscape, new product developments, recent developments, mergers, acquisitions, alliances and other strategic industry activities. Analysis is presented for major geographic markets such as United States, Japan, Europe, Asia, and rest of world. Analytics are provided independently for '(total) eLearning' and 'Corporate eLearning' segments.


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