Importance of Merchandise Display in a Visually Stimulated World Drives Growth of Refrigerated Display Cases

The global market for Refrigerated Display Cases is forecast to reach US$15.3 billion by 2024, driven by the rising competition in the retail industry and the resulting focus of retailers on transforming the retail floor into an innovative visually appealing environment conducive for shopping, especially impulse purchases.

Retailers, the world over, are vying for customer's attention and money by attempting to improve and enhance the retail display experience. Benefits of well-planned in-store display of merchandise include increased customer traffic, higher consumer motivation to purchase, increase in direct sales, provides an elegant way to display inventory, protects products especially perishable products such as food, beverages and drugs, and greater customer convenience and a hassle free shopping experience. Product displays also help simplify the consumer decision making process. This is especially so in case of food product sales which are often driven by indulgence and impulse. Refrigerated Display Cases (RDCs), in this regard, are growing in popularity, chiefly benefiting from the growing spends on visual displays by retailers. Defined as a type of specially-designed category of commercial refrigeration and freezing equipment used for storing and displaying perishable products, RDCs represent vital fixtures in retail outlets such as grocery stores, supermarkets, hypermarkets, food service establishments, restaurants, and hotels, among others.

In the food and beverage end-use sector, the commercial food service market comprising hotels, quick-service restaurants and fast food joints, is emerging into a potent demand driver for RDCs. Few of the factors driving demand in this end-use sector include growing awareness over the importance of visual merchandising as a cost effective way to boost retail sales and its role in encouraging impulse buying among customers; large and ever-growing network of food retailing stores; rising consumer disposable incomes, growing spends on packaged and prepared foods and seismic lifestyle changes encouraging consumption of frozen food products. Also driving market growth are continuous technology developments which are encouraging equipment replacements and upgrades. Given that quality products require quality display equipment, innovations that improve food safety, conserve energy, and reduce carbon footprint of commercial refrigerators and freezers will translate into increased investments in both new equipment installations and upgrades/replacement of existing equipment.

Few of the major factors driving growth in the market include healthy growth of the global food industry and the growing concept of "farm-to-counter" retailing; rising popularity of frozen foods and developments in cold chain logistics; growing investments in food retailing in developing countries; rise of the on-demand economy and the ensuing focus on Omnichannel retailing that requires the use of large sized RDCs to support both to online orders and in-store services; and robust demand for bakery products.



Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 10.5% over the analysis period led by the development of the retail sector in Southeast Asian countries and changing retailing strategies; emergence of eating out as a serious pastime for new millennials; continuously rising urbanization and consumerism and the resulting growth of the supermarket industry; and rapid penetration of smartphones, mobile internet, increase in online food orders, and the resulting expansion of refrigerated display equipment among commercial food service facilities to meet both "serve over counter" services and online order delivery services.

Major players in the market include AFINOX Srl, Ahmet Yar Sogutma Sanayi Ve Ticaret AS, AHT Cooling Systems GmbH, AJ Baker & Sons Pty Ltd., ARNEG SpA, Beverage-Air Corporation, Colcab, ColdKit, Epta SpA, Hill PHOENIX, Inc., Hoshizaki America, Hussmann Corporation, Ian Boer Refrigeration Pty Ltd, IARP, ISA Italy S.r.l., Koxka Technologies SL, Lennox International, Inc., Metalfrio Solutions A/S, Nakano Refrigerators Co., Ltd, Sanden Corporation, Shandong Xiaoya Retail Equipment Co., Ltd., Carrier Kaltetechnik Deutschland GmbH, Verco UK, Vestfrost A/S, Viessmann Limited, Williams Refrigeration and Zero Zone, Inc. among others.

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