Increasing Advertising Expenditure and Growing Packaging & Labeling Sectors Drive the Global Printing Machinery and Supplies Market

The global market for Printing Machinery and Supplies is forecast to reach US$19 billion by 2024, driven by high growth potential in packaging and labeling, ever increasing advertising expenditure, and rising tide for digital presses and advanced labeling systems.

Dawn of new media, dynamics in the advertising industry, and changed reading patterns are instrumental in shaping the printing industry fortunes. Akin to electronic media, print media continues to be a significant element in the future day's communication mix. The global printing industry is going through a transition phase from conventional mass production to flexible, tailored and shorter digital production. Few years back, digital computer-to-plate technology outpaced conventional analog technology, in terms of volume, and the trend is likely to continue as mid-sized and small printers also move towards digital prepress processes. Higher demand for printed products and increased capacity utilization of print shops is leading to greater propensity to invest in print media industry. Print media still dominates the advertising market, despite the increasing Internet, TV, radio and other forms of communication. Shortened product and information life cycles, has turned the trend towards targeted and smaller print runs.

Packaging which includes printing on corrugated & solid board packaging, flexible packaging, cartons and labels constitutes the largest end-use segment for the global print market. Product manufacturers are concentrating on high quality packaging to create and increase brand awareness among customers. This resulted in rising interest in novel printing technologies for packaging leading to the advancement of printing market for labeling and packaging. Flexography is one of the leading segments of the world printing market for packaging, which has undergone technical advancements such as developments in inks, anilox rollers, plate technology, techniques to install plates, and drying or curing systems.

Digital printing is growing, supported by factors such as rising investments in marketing activities by businesses, increasing focus on consumer engagement, surging adoption of color printing, customization, and advent of novel business models of various companies. The use of this technology is expected to continue to grow through the forthcoming years due to rising demand for direct mail and print labels using this technology. While electrophotography is a widely used digital printing technology, inkjet is another popular digital printing technique. Electrophotography printing is preferred for commercial applications, and the introduction and development of high speed and cost effective inkjet printing systems is expected to augment its adoption among business in the coming years.

Europe represents the largest market. Europe also represents the major sales hub for the three global printing machinery giants, Heidelberg, Manroland and KBA. Asia-Pacific market is projected to record the fastest compounded annual growth rate of 4.2% over the analysis period driven by growing demand for printing machines in China and India. China is mainly driven by strong growth in advertising, publishing, and consumer product packaging sectors.

Key players in the market include Advanced Vision Technology Ltd., Agfa Graphics, Bobst, Dover Corp., Markem-Imaje SAS, Eastman Kodak Company, Goss International Americas, LLC, Heidelberger Druckmaschinen AG, Hewlett-Packard Development Company, L.P., Koenig & Bauer AG, Komori Corp., Manroland Sheetfed GmbH, manroland web systems GmbH, Oce-Technologies B.V., RYOBI MHI Graphic Technology Ltd., SCREEN Graphic Solutions Co., Ltd., WIFAG-Polytype Holding AG, and Xerox Corp., among others.

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