Rapid Penetration of Handheld Devices Hamper Demand for PC Monitors

The global market for Computer Monitors is projected to decline to 121.8 million units by 2022 due to rapid penetration of handheld devices such as smartphones and tablets.

The global market for computer monitors is witnessing declines in shipments, constrained largely by the falling desktop PC sales. Major factors aggravating the decline in PC sales include longer PC replacement lifecycles, substitution by smartphones and tablets, and the growing shift towards mobile computing. The emergence of cloud desktop and desktop as a service are changing the future of personal computing and information management by severing the physical hardware tie between the PC and desktop applications. Also impacting growth in the market is the compatibility of latest version Windows OS for touch-oriented computing devices, a market development that is fueling the transition to touch-based systems running on Windows platform. The growing enterprise interest in Windows enabled mobile computing devices as part of the larger support for the BYOD environment will additionally impact enterprise use of desktop PCs. In addition to the rising wave of BYOD, sales in the enterprise sector will also be impacted by technologies like mobile desktop virtualization that allow delivery of virtual desktops to mobile devices.

Despite the numerous challenges stacked against the PC market, innovative technology improvements are creating pockets of growth for dollar sales of computer monitors. Higher commercial value of value-added, feature rich and high-end PC monitors including large-size monitors, flexible paper-thin screens, professional graphic design monitors, and high-performance gaming monitors will help offset partially the decline in volume growth of computer monitors. Future growth in value sales will also be driven by gaming and PC monitors that have cloud connectivity, ultra-high resolution, wireless applications and other special and customized requirements of the diverse global user base. Few of the technically advanced, and feature-rich current and next generation monitors include 4K UHD monitors; 34" diagonally measuring displays with a 21:9 cinematic aspect ratio; monitors with LED backlight modules and HDMI 2.0/MHL; curved displays and smart device displays; and UHD 5K monitors, among others.

Asia-Pacific represents the largest market worldwide both in terms of value and volume sales with unit shipments expected to decline at a projected rate of 1.7% over the analysis period. Dollar sales in the region, on the other hand, will be supported by the introduction of premium as well as low-cost monitors; large population base; and presence of leading monitor manufacturers. Despite competition from alternative technologies, wide-screen LCD monitors will continue to maintain growth in the Indian and Chinese market, supported by technology advancements, and growing demand from the SMB sector.

Key players in the market include Acer Inc., AOC International, Apple Inc., ASUSTeK Computer Inc., BenQ Corporation, Chuntex Electronics Co. Ltd., Dell Inc., Eizo Corporation, Gechic Corporation, Hannspree Europe Holdings B.V., Hewlett-Packard Development Company L.P., iiyama Corporation, Koninklijke Philips N.V., Lenovo, LG Display Co. Ltd., LG Electronics Inc., NEC Display Solutions, Planar Systems Inc., Qisda Corporation, Samsung Electronics Co. Ltd., Tatung Company, TPV Technology Limited, and ViewSonic Corporation Inc. among others.

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