Expanding Opportunity in the Aftermarket in the Wake of Decelerating Growth in New Car Sales Sustains Revenue Growth in the Global Wiper Systems Market

The global market for Wiper Systems is forecast to reach US$9.2 billion by 2024, driven by the expanding opportunity in the aftermarket in the wake of slowing growth in new car sales; and improving technical expertise behind the seemingly unremarkable windshield wiper.

The importance of driver visibility cannot be undermined, given the fact that compromised or poor visibility is widely acknowledged as the prime cause of vehicle accidents across the globe. In the transportation space, visibility is defined as the maximum field of view of a driver that allows identification of objects around the vehicle and its environment. While visibility is impacted by several factors such as design of vehicles which influence blind spots; inadequate vehicular lighting and poor road lighting, the most important is weather conditions. The ability to drive safely during inclement weather is the most basic prerequisite of driving, thus making wiper systems the most basic feature of every vehicle.

A critical component of a vehicle, windshield has evolved to become one of the most resilient part of a vehicle's exterior supported by continuous evolution of automotive glass technology. New generation automotive glass features enhanced strength, superior optical clarity, reduced light reflection, glare, and optical distractions. However, the ability to leverage on all these beneficial features depends squarely on wipers and their efficiency in keeping the glass clean and dirt-free. Over the last decade, the sheer diversity in vehicles being manufactured is necessitating the need for a wide range of wiper systems to suit changing windshield design and technology trends in the OEM segment. For instance, new windshields which are larger in size and curved in design are creating the need for wipers with flat blades and steel springs help ensure maximum surface contact with the curved shape of the windshield. Few of the technology innovation poised to drive growth in the market include developments in wiper motor kinetics; launch of quieter operating wipers; innovation in wiper system materials; development of integrated wiper and washer systems and reversible dual windshield wipers, among others.

Other major factors driving growth in the market include legislation of stringent vehicle safety regulations; increasing electronic content in automobiles, growing demand for smarter auto components and the resulting use of sensors in wiper system assembly; and rising passenger car and commercial vehicle density and resulting expanding of opportunities in the aftermarket; the ever-present threat of automotive accidents and the resulting importance shed on wiper-and-washer systems as a key part of a vehicle's vision system.

Asia-Pacific represents the largest and the fastest growing market with a CAGR of 38.1% over the analysis period led by factors such as growing per capita vehicle ownership in developing Asian economies; growing base of affluent middle class population and greater appetite for innovative automotive technologies including intelligent rain sensing wiper systems; rise of China as a robust production hub for automobiles; increased outsourcing of wiper system manufacturing to Asian countries such as China, India, Thailand and Philippines; and growing preference for small cars and hatchbacks that are major end-users of rear window wiper systems.

Major players in the market include Albany Magneto Equipment Inc., Cardone Industries, Inc., Denso Corporation, DOGA S.A., Federal-Mogul Corporation, HELLA GmbH & Co. KGaA, Hepworth and Company Limited, Johnson Electric, Magneti Marelli S.p.A., Mitsuba Corporation, PMP Auto Components Pvt. Ltd., Robert Bosch GmbH, Saver Automotive Products, Inc., Screen Wiper Solutions, Syndicate Wiper Systems (P) Ltd., The Matador Company Ltd., Trico Products Corporation, Valeo S.A., and WEXCO Industries Inc. (USA), among others.

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