Digital Printing, Advancements in Production Technology, and Ever-Changing Style Trends Drive the Global Ceramic Tiles Market

The global market for Ceramic Tiles is projected to exceed US$140 billion by 2024, driven by the exponential increase in urban housing projects, development of patented digital ceramic printing technologies; shifting consumer preferences from traditional designs to digital prints; and ever-evolving style trends.

Driven by two thousand years of experience in providing durable, technically customized and aesthetically appealing solutions for protecting the exteriors and interiors of both public and private spaces, ceramic tiles are available in nearly infinite number of formats and designs. As a reliable, durable and timeless building material, tiles are increasingly becoming an integral part of residential and commercial buildings globally. Superior attributes of ceramic tiles over other flooring products such as rugs, carpet, concrete, marble, etc., that are driving widespread application in industrial, commercial and residential buildings include its recyclability, durability, and high resistant to thermal shocks, water and frost in addition to offering ease in cleaning, requiring low maintenance, affordability, lowering of household allergens, and resistance to dust, moisture and scratches. They are also resistant to harsh environments, high temperatures and are resilient to acidic or caustic chemicals. Tiles with anti-bacterial and anti-slip properties that are ultra-thin and lightweight are increasingly being used in pharmaceutical companies, laboratories, hospitals and hotels, where the aspect of hygiene is important.

The global ceramic tiles market is expected to maintain its growth momentum in the coming years driven by increasing consumer demand for innovative applications that extend beyond protecting and decorating surfaces. Going forward, hygienic considerations are expected to feature among the protective roles assigned to ceramic tiles. Growing popularity of thin porcelain tiles (TPTs), 3D printed tiles, and larger format tiles; personalization trends; migration from traditional tile manufacturing to digitally printed tiles using high definition (HD) inkjet technology to create highly customized ceramic tile designs; increasing replacement of stone, granite, glass and marble, with ceramic tiles; rising spend on renovation to improve the appearance of walls and floors; growing demand for dust- and moisture-resistant properties in commercial as well as residential applications represent other important growth driving factors.

Technology advancements poised to benefit market expansion in the near term include creation of even thinner tiles, which not only minimize the negative impacts of their manufacturing process and usage on the environment, but also help in the implementation of climate change initiatives; Smart multi-purpose intelligent tiles that sense environmental stimulus and react to the same in a reliable, useful, reversible and reproducible manner; and the still under development Luminous Electronic Tile, or Lumentile, a new variety of ceramic tile capable of changing pattern and color, or even playing videos, at a touch of the finger.

Asia-Pacific represents the largest as well as the fastest growing market worldwide with a projected value CAGR of 7.8% over the analysis period. Strengthening construction activity, focus on infrastructure improvement projects, rapid urbanization; large scale demolition and replacement of old buildings; expanding middle class and their changing attitude towards interior and exterior decor; growing population; rising standard of living and the subsequent rise in demand for residential and commercial property, particularly in regional powerhouses such as China and India, represent important growth drivers in the region.

Key players in the market include Ceramica Carmelo Fior, Clayhaus Ceramics, Crossville, Inc., Dongpeng, Dynasty Ceramic Public Company, Gruppo Concorde S.p.A., Grupo Cedasa, Grupo Fragnani, H & R Johnson, Johnson Tiles Limited, Kajaria Ceramics Ltd., Kaleseramik, Canakkale Kalebodur Seramik Sanayi A.S, Lamosa Revestimientos S.A. de C.V., Lasselsberger GmbH, Mohawk Industries, Marazzi Group S.p.A., Mulia Ceramics, Pamesa Ceramica SL, PT Arwana Citramulia Tbk, RAK Ceramics Co., Rovese S.A., Saudi Ceramic Company, The Celima (Trebol Group), The Siam Cement Public Company Limited, Manufacturas Vitromex, S.A. de C.V., and White Horse Ceramic Industries Sdn Bhd, among others.

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