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WRITING AND MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Writing & Marking Instruments in US$ Million by the following Product Segments - Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, & Fountain Pens), and Pencils/Art Goods (Wood Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, & Other Art Goods). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 322 companies including many key and niche players such as ADD Corporation Limited, A.T. Cross Company, Crayola LLC, Camlin Ltd., Faber-Castell AG, Mitsubishi Pencil Co., Ltd., Montblanc International GmbH, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, Sailor Pen Co., Ltd., Sanford Corp/Newell Rubbermaid, Societe BiC, STAEDTLER Mars GmbH & Co. KG., Tombow Pencil Co., Ltd., and Zebra Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-2802
Price : $4500
Companies : 322
Pages : 436
Date : February 2011
Market Data Tables : 130

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 TABLE OF CONTENTS

  WRITING AND MARKING INSTRUMENTS (Complete Report) Pages : 436   | $4500
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......15 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2  
   Data Interpretation & Reporting Level.......3
Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
   Pens/Markers.......4
Ballpoint Pen.......4
Markers/Highlighters.......4
Roller Pens.......4
Mechanical Pens.......4
Porous Point Pens.......4
  
   Fountain Pens.......5
Pencils/Art Goods.......5
Wood-cased Pencils/Crayons.......5
Mechanical Pencils.......5
Artists' Equipment.......5
Other Art Goods.......5
  
  2. INDUSTRY OVERVIEW.......64 $595  
   Impact of the Economic Recession, and Beyond – A Regional Perspective.......6 1$100
   Table 1: World Market for Writing & Marking Instruments (2007-2015): Geographic Regions [US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa, and Latin America] Ranked by Growth (includes corresponding Graph/Chart).......7
Analysis by Product Group/Segment.......7
Pens/Markers.......7
Table 2: World Market for Pens/Markers (2007-2015): Geographic Regions [Asia-Pacific, Latin America, Middle East/Africa, Japan, United States, Canada, and Europe] Ranked by Growth Rate (includes corresponding Graph/Chart).......7
1$350
   Pencils/Art Goods.......8
Table 3: World Market for Pencils/Art Goods (2007-2015): Geographic Regions [Asia-Pacific, Latin America, Japan, Middle East/Africa, United States, and Canada] Ranked by Growth Rate (includes corresponding Graph/Chart).......8
1$350
   Market Trends and Issues.......9
Writing Letters and Notes Retain Popularity.......9
Writing Instruments Category Still Needs Enhancement.......9
Manufacturers Launch Innovative Products.......9
International Regulatory Associations with a Mark.......9
1$100
  3. COMPETITIVE SCENARIO.......102 $595  
   A Highly Fragmented Market.......10
Major Players in the Global Writing & Marking Instruments Market.......10
Table 4: World Market for Stationery Products (2003-2005 - A Recent Past Perspective): Market Share of Leading Players Based on Value Sales for Newell Rubbermaid, BiC, Pilot, Pentel, Mitsubishi, Crayola and Others (includes corresponding Graph/Chart).......10
1$350
   Major Players in the US Writing Instruments Market.......11
Table 5: Leading Players in the US Writing Instruments Market (2003-2005 - A Recent Past Perspective): Percentage Breakdown of Value Sales by Manufacturer - Newell Rubbermaid, BiC Corp., Hallmark Cards Inc., Pilot Corp. of America, Pentel of America, and Others (includes corresponding Graph/Chart).......11
1$350
  4. SELECT MARKET TRENDS.......12   
   Select Market Trends.......121$100
  5. PRODUCT OVERVIEW.......134 $295  
   Fine Writing Instruments.......13
Classification.......13
1$100
   Pens.......14
Ballpoint Pens.......14
A Brief History.......14
Markers/Highlighters.......14
1$100
   Roller Pens.......15
Mechanical Pens.......15
Examples of Mechanical Pens.......15
Rapidograph Pens.......15
Multiliner Pens & Drawing Pens.......15
Porous Point Pens.......15
Fountain Pens.......15
Pencils/Art Goods.......15
1$100
   Wood-cased Pencils/Crayons.......16
Mechanical Pencils.......16
Artists' Equipment.......16
Other Art Goods.......16
1$100
  6. DISTRIBUTION CHANNELS.......175 $595  
   Distribution Channels.......17 1$100
   Table 6: Writing and Marking Instrument Market in the US (2007): Percentage Breakdown of Value Sales by Distribution Channel - Retail, Commercial, Institutional, E-Commerce and Other (includes corresponding Graph/Chart).......18

Table 7: Writing and Marking Instrument Retail Market in the US (2007): Percentage Breakdown of Value Sales By Retail Distribution Channel - Mass Merchandisers & Discount Stores, Superstores, Drugstores, Supermarkets/Grocery Stores and Others (includes corresponding Graph/Chart).......18
1$350
   Supermarkets.......19
Drug Stores.......19
Office Supply Stores.......19
Office Superstores.......19
Warehouse Clubs.......19
1$100
   Wholesalers.......20
Mail Order.......20
Independent Stationers.......20
Others.......20
Contract Stationers.......20
Catalog Firms.......20
Discount Stores.......20
Discount Superstores.......20
1$100
   Mass Merchandisers.......21
Mass Market.......21
Small and Medium Dealers.......21
Mail Box.......21
1$100
  7. TECHNOLOGICAL DEVELOPMENTS OVER THE RECENT YEARS.......22   
   Pens with Gel Inks.......22
Pens with Rubberized Grips and Cushioning.......22
All-In-One - Fountain Pen, Ballpoint Pen, Mechanical Pencil.......22
Hemisphere with Unique Customization Options.......22
Eco-Pen, the First Recycled Pen.......22
Pressurized Pens for Astronauts.......22
Pens-Pencils with Barrels of Antiseptic Chemicals.......22
1$100
   Pen with Ink Composed of Finely Divided Rubber.......23
Heat-Sensitive Pens.......23
Markers with Pigmented Ink.......23
Porous Tip Pens with Humistatic Ink.......23
1$100
  8. PRODUCT INNOVATIONS/INTRODUCTIONS.......2412 $950  
   Montblanc International Extends Writing Instruments Range.......241$100
   Montblanc and Meissen to Co-Develop Montblanc Masters for Meisterstück Porcelain Black
  & White Writing Instruments.......25
Linc Pen & Plastics Launches New H20 Range of Ball Pens.......25
Luxor Writing Instruments Launches Special Range of Beta and Vector Pens.......25
1$100
   Pilot Pen Introduces Pilot Blossoming Orchids Pen.......26
DBA Launches Biodegradable Disposable Pen.......26
EXPO® Introduces EXPO Washable Markers.......26
Caran d'Ache and William Penn to Introduce Luxury Pens.......26
1$100
   Caran d'Ache Introduces New Luxury Pen with Lord Shiva Image in India.......27
Linc Pen & Plastics Introduces a New Collection of Premium Pens.......27
Montblanc Introduces Mahatma Gandhi Limited Edition Pen Range.......27
1$100
   Linc Pen & Plastics Introduces New Siren Neo Range of Ball Point Pens.......28
Kores (India) Introduces Kores Fantasy HB Picture Pencils.......28
Linc Pen & Plastics Unveils New POP Ball Pens.......28
Montblanc International Introduces Montblanc Donation Pen Arturo Toscanini.......28
Montblanc Introduces StarWalker Black Mystery Pen.......28
1$100
   Dixon Ticon deroga Launches Green Back-To-School Product Range.......29
Office Depot® Introduces Extended Writing Instruments Set.......29
Newell Rubbermaid Launches Range of Environmentally Friendly Pens.......29
1$100
   Cross Introduces New Colors to Autocross Pen and Leather Collections.......30
ODMasia Introduces Pen Fan.......30
Girard-Perregaux Introduces New Range of Luxury Pens.......30
Stilolinea Showcases Promotional Pens Series.......30
1$100
   Camlin Unveils Premium Fountain Pen.......31
Willian Penn Launches New Range of Luxury Pens.......31
Luxor Writing Instruments Introduces Novel Pilot Frixion Pens.......31
Crayola Rolls Out TaDoodles Ta-Doodler.......31
Crayola Launches Pip-Squeaks Colored Pencils.......31
1$100
   Zebra Pen Launches Eco-Friendly Writing Instruments.......32
A. T. CROSS Launches C-Series Writing Instruments.......32
A.T. CROSS Unveils Century® II Turismo Pen.......32
1$100
   Linc Pens Unveils Executive Ball Point Pens.......33
Zebra Pen Unveils Clip-onTM Pink Ribbon Pen.......33
Newell Rubbermaid Rolls Out Sharpie® Pen.......33
Sakura of America to Introduce Sumo Grip II Pen and Pencil.......33
1$100
   G.M. Pens International Introduces Reynolds Racer Gel II Sachin Series.......34
Crayola Unveils New Range of Crayons and Markers.......34
Office Depot Launches Foray Writing Instruments in Europe.......34
Montblanc Rolls Out StarWalker Cool Blue in the Middle East.......34
1$100
   CROSS Rolls Out New Sauvage Pens for Women.......351$100
  9. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST- A PERSPECTIVE
  BUILDER.......36
6 $495  
   BIC Launches Mini Grips Mechanical Pencil.......36
Luxor Launches Art Collection of Pens.......36
Navneet Publication Launches Eco-friendly Pencils.......36
BIC to Launch Retractable Permanent Marker.......36
BIC to Launch Retractable Ball Pen.......36
1$100
   Staedtler Unveils Gel Pens.......37
Linc Pen & Plastics Introduces a New Product.......37
Dixon Ticonderoga Launches a Triangle Shaped Pencil.......37
BIC Launches X Game Writing Instruments.......37
Faber-Castell Rolls Out New Fountain Pen.......37
1$100
   Faber-Castell Develops New Slim Line Products.......38
David Oscarson Introduces Innovative Pens.......38
Luxor Writing Instruments Launches Excel 100 Permanent Markers.......38
Luxor Writing Instruments Introduces Gloliter pen.......38
Scripto –Tokai Corp. Expands Scripto Line of Writing Instruments.......38
A.T. Cross Unveils New Version ATX Pens.......38
Faber-Castell Introduces Elite Fountain Pen.......38
1$100
   Pentel Introduces Impulse™ Ball Point Pen.......39
A.T. Cross Introduces New Version Pens and Notebooks.......39
Pentel Rolls Out Flexfit Ball Point Pen.......39
A.T. Cross Rolls Out New Verve Pen Collection.......39
Pentel Introduces Rolls Out Automatic Drafting Pencil.......39
A.T. Cross Launches New Version of Cross Matrix® Pens.......39
1$100
   Linc Pen and Plastics Ltd. Enters Pencil Market.......40
A.T. Cross Introduces Vice™ Pen.......40
Pentel Unveils ErgoTwist™ Ball Point Pen.......40
A.T. Cross Launches Verve in Japan.......40
Pilot Pen Introduces BPX X-Treme.......40
Pilot Pen Introduces Dr. Grip Pen.......40
Pilot Pen Corp Introduces PV-5 and PV-7.......40
Sanford Corp Introduces SKYNN®.......40
1$100
   Sanford Introduces SENSA® Spring.......411$100
  10. RECENT INDUSTRY ACTIVITY.......425 $395  
   STOPNGO Line Takes Over Pen Station.......42
Pilot to Expand Sales in India and China.......42
Linc Pen & Plastics to Establish Manufacturing Unit.......42
BIC Group Acquires Stake in Cello Pen.......42
1$100
   W.B. Mason Acquires Pencils Inc........43
Pelikan International Inks Agreement with Handelsgesellschaft and Porsche
  Lizenz.......43
Anoto Group Bags Digital Pen Delivery Order.......43
FranklinCovey Products and A.T. Cross Enter into Agreement.......43
Newell Rubbermaid to Make India a Sourcing Hub for Parker Pens.......43
Pilot Expands Ballpoint Pen Production Capacity in Europe.......43
1$100
   Baumgartens Inks Agreement with Pacific Writing Instruments.......44
Deli and Penrex Products Enter into Joint Venture.......44
BIC Group Takes Over Antalis Promotional Products.......44
Linc Pens and Plastics to Expand Manufacturing Capacity.......44
1$100
   Kennon & Company, and Kennon Home Accessories, Select Aurora Due as Vendor.......45
Faber Castell Extends Presence in Stationery.......45
HiQ Bags Project from Anoto.......45
Luxor Writing Instruments to Commission New Facility.......45
Hamilton Housewares to Foray into Pen Manufacturing.......45
1$100
   LYRA and FILA Announce Merger.......46
Camlin to Expand Facilities.......46
Hitachi Maxell and Anoto AB to Enter into Joint Venture.......46
A.T. Cross Opens Store in Kent.......46
1$100
  11. CORPORATE ACTIVITY IN THE RECENT PAST- A PERSPECTIVE BUILDER.......473 $295  
   Binney & Smith Changes Name to Crayola.......47
Nite Ize Acquires Inka.......47
Luxor Inaugurates Exclusive Retail Store.......47
Newell Rubbermaid Acquires Virtual Ink’s mimio ® Technology.......47
1$100
   Elmer's Products Acquires Color Loco.......48
Mitsubishi Pencil Inks an Agreement with Alessi.......48
GEL Writing Instrument Receives Production Rights from Ohto Gel Co., Ltd.......48
Newell Rubbermaid Buys Dymo From Esselte.......48
BiC Acquires Stypen SA.......48
1$100
   Koh-i-noor Hardtmuth Establishes a Subsidiary in China.......49
BiC Acquires Japanese Distributor.......49
Mitsubishi Enters into Transparent Ink Manufacturing.......49
1$100
  12. FOCUS ON SELECT PLAYERS.......506 $495  
   ADD Corporation Limited (India).......50
A.T. Cross Company (US).......50
Crayola LLC (Formerly Binney & Smith) (US).......50
1$100
   Camlin Ltd. (India).......51
Dollar Industries Pvt. Ltd. (Pakistan).......51
Faber-Castell AG (Germany).......51
1$100
   Mitsubishi Pencil Co., Ltd. (Japan).......52
Montblanc International GmbH (Germany).......52
Pentel Co., Ltd. (Japan).......52
1$100
   Pilot Corporation (Japan).......53
Pilot Pen Corporation of America (US).......53
Sailor Pen Co., Ltd. (Japan).......53
1$100
   Sanford Corp/Newell Rubbermaid (US).......54
Societe BiC (France).......54
STAEDTLER Mars GmbH & Co. KG (Germany).......54
1$100
   Tombow Pencil Co., Ltd (Japan).......55
Zebra Co., Ltd. (Japan).......55
1$100
  13. GLOBAL MARKET PERSPECTIVE.......56   
   Table 8: World Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......561$350
   Table 9: World Historic Review for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia Pacific, Middle East/Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......571$350
   Table 10: World 11-Year Perspective for Writing & Marking Instruments by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......581$350
   Analysis by Product Segment.......59
Table 11: World Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group - Pens/ Markers and Pencils/Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......59
1$350
   Table 12: World Historic Review for Writing & Marking Instruments by Product Group - Pens/Markers and Pencils/ Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......60

Table 13: World 11-Year Perspective for Writing & Marking Instruments by Product Group – Percentage Breakdown of Dollar Sales for Pens/Markers and Pencils/Art Goods Markets for Years 2005, 2010 & 2015.......60
1$350
   Pens/Markers Market.......61
Table 14: World Recent Past, Current & Future Analysis for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......61
1$350
   Table 15: World Historic Review for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia– Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......621$350
   Table 16: World 11-Year Perspective for Pens/Markers by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......631$350
   Pens/Markers Market by Product Segment.......64
Table 17: World Recent Past, Current & Future Analysis for Ballpoint Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......64
1$350
   Table 18: World Historic Review for Ballpoint Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......651$350
   Table 19: World 11-Year Perspective for Ballpoint Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......661$350
   Table 20: World Recent Past, Current & Future Analysis for Markers/Highlighters by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......671$350
   Table 21: World Historic Review for Markers/Highlighters by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......681$350
   Table 22: World 11-Year Perspective for Markers/ Highlighters by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......691$350
   Table 23: World Recent Past, Current & Future Analysis for Roller Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......701$350
   Table 24: World Historic Review for Roller Pens by Geographic Region -US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......711$350
   Table 25: World 11-Year Perspective for Roller Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......721$350
   Table 26: World Recent Past, Current & Future Analysis for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......731$350
   Table 27: World Historic Review for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......741$350
   Table 28: World 11-Year Perspective for Mechanical Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......751$350
   Table 29: World Recent Past, Current & Future Analysis for Porous Point Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......761$350
   Table 30: World Historic Review for Porous Point Pens by Geographic Region -US, Canada, Japan, Europe, Asia– Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......771$350
   Table 31: World 11-Year Perspective for Porous Point Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......781$350
   Table 32: World Recent Past, Current & Future Analysis for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......791$350
   Table 33: World Historic Review for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......801$350
   Table 34: World 11-Year Perspective for Fountain Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......811$350
   Table 35: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......821$350
   Table 36: World Historic Review for Pencils/Art Goods by Geographic Region -US, Canada, Japan, Europe, Asia– Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......831$350
   Table 37: World 11-Year Perspective for Pencils/Art Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia– Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......841$350
   Pencils/Art Goods Market by Product Segment.......85
Table 38: World Recent Past, Current & Future Analysis for Woodcased Pencils/Crayons by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......85
1$350
   Table 39: World Historic Review for Woodcased Pencils/ Crayons by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......861$350
   Table 40: World 11-Year Perspective for Woodcased Pencils/ Crayons by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......871$350
   Table 41: World Recent Past, Current & Future Analysis for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......881$350
   Table 42: World Historic Review for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......891$350
   Table 43: World 11-Year Perspective for Mechanical Pencils by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......901$350
   Table 44: World Recent Past, Current & Future Analysis for Artists' Equipment by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......911$350
   Table 45: World Historic Review for Artists' Equipment by Geographic Region - US, Canada, Japan, Europe, Asia– Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......921$350
   Table 46: World 11-Year Perspective for Artists' Equipment by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......931$350
   Table 47: World Recent Past, Current & Future Analysis for Other Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......941$350
   Table 48: World Historic Review for Other Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......951$350
   Table 49: World 11-Year Perspective for Other Art Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......961$350
  14. THE UNITED STATES.......9716 $3950  
   A. Market Analysis.......97
Current and Future Analysis.......97
Analysis by Product Group/Segment.......97
1$100
   Opportunities for Growth.......98
Leading Brands.......98
Table 50: US Pens Market by Leading Brands (2008): Market Share Breakdown in Unit Terms for Paper Mate and Write Bros., Pilot G2, BIC Crystal, Pilot Easy Touch, Paper Mate Erasermate, Uni Ball Signo 207, and Others (includes corresponding Graph/Chart).......98
1$350
   Table 51: US Markers Market by Leading Brands (2008): Market Share Breakdown in Unit Terms for Crayola Markers, Sanford Sharpie, Rose Art, Sanford Sharpie Accent, Sanford Expo, Sanford Expo 2, and Others (includes corresponding Graph/Chart).......99
Competitive Scenario – A Recent Past Review.......99
Newell and BiC Take the Top Honors.......99
1$350
   Table 52: Leading Players in the US Writing Instruments Market (2003-2005 - A Recent Past Perspective): Percentage Breakdown of Value Sales by Manufacturer - Newell Rubbermaid, BiC Corp., Hallmark Cards Inc., Pilot Corp. of America, Pentel of America, and Others (includes corresponding Graph/Chart).......1001$350
   Coloring and Writing Instruments.......101
Table 53: US Market for Children’s Coloring and Writing Instruments (2004 & 2005 - A Recent Past Perspective) - Percentage Breakdown Based on Value Sales for Crayola, Rose Art Industries, and Others (includes corresponding Graph/Chart).......101
Market Trends.......101
Innovation and Leadership.......101
1$350
   Political and Social Outlook.......102
High-End Pens Market.......102
Pricing.......102
Luxury Pens Market.......102
Educational Environment and Student Demographics.......102
1$100
   Reasons for Purchasing Writing and Marking Instruments.......103
Purchase Frequency.......103
Distribution Channels.......103
Retail Channel – Leading Distribution Medium.......103
1$100
   Table 54: Writing and Marking Instrument Market in the US (2007): Percentage Breakdown of Value Sales by Distribution Channel - Retail, Commercial, Institutional, E-Commerce, and Other (includes corresponding Graph/Chart).......104
Mass Merchandisers and Discount Stores Among the Favored Retail Channels.......104
Table 55: Writing and Marking Instruments Market in the US (2007): Percentage Breakdown of Value Sales By Retail Distribution Channel - Mass Merchandisers & Discount Stores, Superstores, Drugstores, Supermarkets/Grocery Stores and Others (includes corresponding Graph/Chart).......104
1$350
   Distribution Channels for Pens.......105
Table 56: US Market for Pens (2007) – Percentage Breakdown of Volume Sales by Distribution Channel for Mass Merchants, Drug Stores, Food Stores, and Food/Drug Stores (includes corresponding Graph/Chart).......105
Trade Dynamics.......105
Imports of Writing Instruments – China Leads.......105
Table 57: US Imports of Writing Instruments by Country of Origin (2008): Percentage Share of Imports in US$ Million for China, Japan, Mexico, Germany, Taiwan, and Others) (includes corresponding Graph/Chart).......105
1$350
   A Recent Past Perspective.......106
Table 58: US Imports of Pens and Markers (Felt Tipped and Other Porous Tipped) by Country of Origin (2005 & 2006) – Import Value in US$ Million for China, Mexico, Japan, South Korea, Germany and Others (includes corresponding Graph/Chart).......106

Table 59: US Exports of Pens and Markers (Felt Tipped and Other Porous Tipped) by Country of Destination (2005 & 2006) – Export Value in US$ Million for Canada, Mexico, UK, France, Hong Kong, and Others (includes corresponding Graph/Chart).......106
1$350
   Table 60: US Imports of Ballpoint Pens by Country of Origin (2005 & 2006) – Import Value in US$ Million for China, Japan, Mexico, Germany, Taiwan and Others (includes corresponding Graph/Chart).......107

Table 61: US Exports of Ballpoint Pens by Country of Destination (2005 & 2006) – Export Value in US$ Million for Canada, Italy, Mexico, Japan, UK and Others (includes corresponding Graph/Chart).......107
1$350
   Table 62: US Imports of Pencils and Crayons with Leads Encased in a Rigid Sheath by Country of Origin (2005 & 2006) – Import Value in US$ Million for China, Brazil, Indonesia, Costa Rica, Mexico and Others (includes corresponding Graph/Chart).......108

Table 63: US Exports of Pencils and Crayons with Leads Encased in a Rigid Sheath by Country of Destination (2005 & 2006) – Export Value in US$ Million for Canada, Mexico, UK, Hong Kong, South Korea, and Others (includes corresponding Graph/Chart).......108
1$350
   Table 64: US Imports of Writing Instruments and Accessories by Country of Origin (2005 & 2006) – Import Value in US$ Million for China, Japan, Mexico, Germany, Taiwan and Others (includes corresponding Graph/Chart).......109

Table 65: Major Exports of Writing Instruments and Accessories by Country of Destination (2005 & 2006) – Export Value in US$ Million for Canada, Mexico, UK, Hong Kong, South Korea and Others (includes corresponding Graph/Chart).......109
1$350
   B. Market Analytics.......110
Table 66: US Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......110
1$350
   Table 67: US Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1111$350
   Table 68: US 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1121$350
  15. CANADA.......1137 $1995  
   A. Market Analysis.......113
Current & Future Analysis.......113
By Product Group/Segment.......113
Trends in Writing Instruments Market.......113
1$100
   Trade Dynamics- A Recent Past Review.......114
Table 69: Canadian Imports of Pens and Markers (Felt Tipped and Other Porous Tipped) (2005 & 2006) by Country of Origin – Import Value in US$ thousand for United States, China, Germany, Mexico, Japan, and Others (includes corresponding Graph/Chart).......114

Table 70: Canadian Exports of Pens and Markers (Felt Tipped and Other Porous Tipped) by Country of Destination (2005 & 2006) – Export Value in US$ thousands for United Kingdom, United States, France and Others (includes corresponding Graph/Chart).......114

Table 71: Canadian Imports of Ballpoint Pens by Country of Origin (2005 & 2006) – Import Value in US$ thousand for China, Japan, United States, Mexico, Germany, and Others (includes corresponding Graph/Chart).......114
1$350
   Table 72: Canadian Exports of Ballpoint Pens by Country of Destination (2005 & 2006) – Export Value in US$ Million for United States, Cuba, China, Japan, Taiwan and Others.......115

Table 73: Canadian Imports of Pencils and Crayons with Leads Encased in a Rigid Sheath by Country of Origin (2005 & 2006) – Import Value in US$ thousand for China, Japan, Mexico, Germany, Taiwan and Others (includes corresponding Graph/Chart).......115
1$350
   Table 74: Canadian Exports of Pencils and Crayons with Leads Encased in a Rigid Sheath by Country of Destination (2005 & 2006) – Export Value in US$ thousand for United States, Tanzania, Japan, Jordan and Others (includes corresponding Graph/Chart).......116
Mega Brands, Inc. (Formerly Rose Art Industries) - A Major Player.......116
1$350
   B. Market Analytics.......117
Table 75: Canadian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......117
1$350
   Table 76: Canadian Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1181$350
   Table 77: Canadian 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1191$350
  16. JAPAN.......12010 $2950  
   A. Market Analysis.......120
Market Overview.......120
Current and Future Analysis.......120
By Product Group/Segment.......120
1$100
   Competitive Scenario.......121
Pencils.......121
Table 78: Japanese Market for Pencils (2004 & 2005- A Recent Past Perspective): Percentage Breakdown of Value Sales by Leading Players - Mitsubishi Pencil, Tombow and Others (includes corresponding Graph/Chart).......121
1$350
   Mechanical Pencils.......122
Table 79: Japanese Market for Mechanical Pencils (2004 & 2005- A Recent Past Perspective): Percentage Breakdown of Value Sales by Leading Players - Pentel, Zebra, Mitsubishi Pencil, Pilot, Platinum Pen and Others (includes corresponding Graph/Chart).......122
1$350
   Ballpoint Pens.......123
Table 80: Japanese Market for Ballpoint Pens (2004 & 2005- A Recent Past Perspective): Percentage Breakdown of Value Sales by Leading Players – Pilot, Mitsubishi Pencil, Zebra, Sakura Color Products, Pentel, The Sailor Pen and Others (includes corresponding Graph/Chart).......123
1$350
   Felt-Tipped Markers.......124
Table 81: Japanese Market for Felt-Tipped Markers (2004 & 2005- A Recent Past Perspective): Percentage Breakdown of Value Sales by Leading Players – Pentel, Mitsubishi Pencil, Sakura Color Products, Zebra, Pilot and Others (includes corresponding Graph/Chart).......124
1$350
   Fountain Pens.......125
Trade Dynamics - A Recent Past Perspective.......125
Table 82: Japanese Imports of Writing Instruments, including Ball Point Pens, Fountain Pens, and Mechanical Pens, by Country of Origin (2005 & 2006) – Import Value in US$ Million for China, Germany, South Korea, Thailand, Taiwan, and Others (includes corresponding Graph/Chart).......125
1$350
   Table 83: Japanese Imports of Pencils and Crayons by Country of Origin (2005 & 2006) – Import Value in US$ Million for China, Indonesia, Germany, Taiwan, Switzerland, and Others (includes corresponding Graph/Chart).......1261$350
   B. Market Analytics.......127
Table 84: Japanese Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......127
1$350
   Table 85: Japanese Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers / Highlighters, Roller Pens, Mechanical Pens, PorousPoint Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils,Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1281$350
   Table 86: Japanese 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1291$350
  17. EUROPE.......1307 $1995  
   A. Market Analysis.......130
Current & Future Analysis.......130
By Region.......130
Analysis by Product Group/Segment.......130
1$100
   B. Market Analytics.......131
Table 87: European Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......131
1$350
   Table 88: European Historic Review for Writing & Marking Instruments by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1321$350
   Table 89: European Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......1331$350
   Table 90: European Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1341$350
   Table 91: European 11-Year Perspective for Writing & Marking Instruments by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of European Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1351$350
   Table 92: European 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1361$350
  17a. FRANCE.......1374 $400  
   A. Market Analysis.......137
Current and Future Analysis.......137
By Product Group/Segment.......137
Imports – Writing and Drawing Instruments.......137
Table 93: French Imports of Writing and Drawing Instruments by Country of Destination (2005 - A Recent Past Perspective) – Germany, China, Japan, UK, Italy and Others (% Share) (includes corresponding Graph/Chart).......137
1$350
   B. Market Analytics.......138
Table 94: French Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......138
1$350
   Table 95: French Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1391$350
   Table 96: French 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1401$350
  17b. GERMANY.......1416 $1450  
   A. Market Analysis.......141
Current and Future Analysis.......141
By Product Group/Segment.......141
Imports – Writing and Drawing Instruments.......141
1$100
   Table 97: German Imports of Writing and Drawing Instruments by Country of Destination (2005- A Recent Past Perspective) – China, Switzerland, Japan, France, The Netherlands and Others (% Share) (includes corresponding Graph/Chart).......142
Focus on Select Market Players.......142
Faber-Castell AG.......142
1$350
   Montblanc International GmbH.......143
STAEDTLER Mars GmbH & Co. KG.......143
1$100
   B. Market Analytics.......144
Table 98: German Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/ Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......144
1$350
   Table 99: German Historic Review for Writing & Marking Instruments by Product Group/ Segment – Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1451$350
   Table 100: German 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1461$350
  17c. ITALY.......1474 $950  
   A. Market Analysis.......147
Current and Future Analysis.......147
By Product Group/Segment.......147
Imports – Writing and Drawing Instruments.......147
Table 101: Italian Imports of Writing and Drawing Instruments by Country of Origin (2005- A Historic Perspective) – China, France, Japan, Thailand, The Netherlands and Others (% Share) (includes corresponding Graph/Chart).......147
1$350
   B. Market Analytics.......148
Table 102: Italian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group / Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......148
1$350
   Table 103: Italian Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1491$350
   Table 104: Italian 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1501$350
  17d. THE UNITED KINGDOM.......1514 $950  
   A. Market Analysis.......151
Current and Future Analysis.......151
By Product Group/Segment.......151
Key Players in UK Fountain Pens Market.......151
Table 105: UK Market for Fountain Pens by Leading Players (2004 & 2005- A Recent Past Perspective): Percentage Breakdown of Leading Players by Value Sales - Parker, Mont Blanc, Sheaffer, Waterman and Cross (includes corresponding Graph/Chart).......151
1$350
   B. Market Analytics.......152
Table 106: UK Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......152
1$350
   Table 107: UK Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1531$350
   Table 108: UK 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1541$350
  17e. SPAIN.......1554 $950  
   A. Market Analysis.......155
Current and Future Analysis.......155
By Product Group/Segment.......155
Imports – Writing and Drawing Instruments.......155
Table 109: Spanish Imports of Writing and Drawing Instruments by Country of Destination (2005- A Recent Past Perspective) – Percentage share breakdown for Germany, China, France, Japan, Italy and Others (includes corresponding Graph/Chart).......155
1$350
   B. Market Analytics.......156
Table 110: Spanish Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......156
1$350
   Table 111: Spanish Historic Review for Writing & Marking Instruments by Product Group/ Segment – Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1571$350
   Table 112: Spanish 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1581$350
  17f. RUSSIA.......1594 $950  
   A. Market Analysis.......159
Current and Future Analysis.......159
By Product Group/Segment.......159
Distribution Market Dynamics.......159
Table 113: Writing Instruments Market in Russia by Distribution Channels (2006- A Recent Past Perspective): Percentage Breakdown of Value Sales for Dealers, Retailers, Direct to Clients, and Superstores (includes corresponding Graph/Chart).......159
1$350
   B. Market Analytics.......160
Table 114: Russian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......160
1$350
   Table 115: Russian Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1611$350
   Table 116: Russian 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1621$350
  17g. REST OF EUROPE.......1634 $950  
   A. Market Analysis.......163
Current and Future Analysis.......163
By Product Group/Segment.......163
1$100
   B. Market Analytics.......164
Table 117: Rest of Europe Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......164
1$350
   Table 118: Rest of Europe Historic Review for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1651$350
   Table 119: Rest of Europe 11-Year Perspective for Writing & Marking Instruments by Product Group/ Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1661$350
  18. ASIA-PACIFIC.......16710 $1950  
   A. Market Analysis.......167
Current and Future Analysis.......167
By Product Group/Segment.......167
Leading Manufacturer and Exporter Worldwide.......167
1$100
   Shifting Focus Towards Quality, Product Innovations, and Regulatory
  Compliance.......168
Compliance with Global Norms for Non-mechanical Pens.......168
1$100
   Writing Instruments – An Export-Oriented Market.......169
Wenzhou - The Chinese Pen-Manufacturing Capital.......169
Wooden Pencils – A Leading Product Category.......169
Promotional and Printed Pens Market in China Succumbs to Economic Downturn.......169
1$100
   Indian Market.......170
Table 120: Indian Stationery Products Market (2007): Percentage Share Breakdown for Paper and Notebooks, Writing Instruments, and Others (includes corresponding Graph/Chart).......170
1$350
   Table 121: Indian Writing Instruments Market (2007): Percentage Share Breakdown for Pens, Pencils, and Others (includes corresponding Graph/Chart).......1711$350
   Taiwanese Writing Instruments Industry – An Overview.......172
Focus on Select Market Players.......172
A.W. Faber-Castell (India) Pvt. Ltd. (India).......172
Dollar Industries Pvt. Ltd. (Pakistan).......172
1$100
   G.M.Pens International Pvt. Ltd. (India).......173
Hindustan Pencils (India).......173
Linc Pen and Plastics Ltd. (India).......173
1$100
   B. Market Analytics.......174
Table 122: Asia-Pacific Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......174
1$350
   Table 123: Asia-Pacific Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1751$350
   Table 124: Asia-Pacific 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1761$350
  19. THE MIDDLE EAST/AFRICA.......1774 $950  
   A. Market Analysis.......177
Current and Future Analysis.......177
By Product Group/Segment.......177
1$100
   B. Market Analytics.......178
Table 125: The Middle Eastern and African Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......178
1$350
   Table 126: The Middle Eastern and African Historic Review for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1791$350
   Table 127: The Middle Eastern and African 11-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils,Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1801$350
  20. LATIN AMERICA.......1814 $950  
   A. Market Analysis.......181
Current and Future Analysis.......181
By Product Group/Segment.......181
1$100
   B. Market Analytics.......182
Table 128: Latin American Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......182
1$350
   Table 129: Latin American Historic Review for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).......1831$350
   Table 130: Latin American 11-Year Perspective for Writing & Marking Instruments by Product Group/ Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1841$350
COMPETITION 236$995
  
Total Companies Profiled: 321 (including Divisions/Subsidiaries - 365)

Region/Country                 Players


The United States                 39    
Canada                             1
Japan                              9
Europe                           178  
     France                       14 
     Germany                      43 
     The United Kingdom           39 
     Italy                        33 
     Spain                        11 
     Rest of Europe               38 
Asia-Pacific (Excluding Japan)   132  
Africa                             3
Middle-East                        3
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