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  WRITING & MARKING INSTRUMENTS
A Global Strategic Business Report

This report analyzes the worldwide markets for Writing & Marking Instruments in Millions of US$. The major product segments analyzed are Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, & Fountain Pen), and Pencils/Art Goods (Wood Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, & Other Art Goods). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. The report profiles 331 companies including many key and niche players worldwide such as ADD Corporation Limited, A.T. Cross Company, Crayola LLC, Camlin Ltd., Faber-Castell AG, Mitsubishi Pencil Co., Ltd., Montblanc International GmbH, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, Sailor Pen Co., Ltd., Sanford Corp/Newell Rubbermaid, Societe BiC, STAEDTLER Mars GmbH & Co. KG., Tombow Pencil Co., Ltd., and Zebra Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2802  PAGES:    414
PRICE:    $3950  DATE:       March 2008
COMPANIES:  331  MARKET DATA TABLES:   133
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  WRITING & MARKING INSTRUMENTS (Complete Report) Pages : 414   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS5$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Pens/Markers.....I-3
  
   Ballpoint Pen.....I-4
Markers/Highlighters.....I-4
Roller Pens.....I-4
Mechanical Pens.....I-4
Porous Point Pens.....I-4
Fountain Pens.....I-4
Pencils/Art Goods.....I-4
Wood-cased Pencils/Crayons.....I-4
  
   Mechanical Pencils.....I-5
Artists' Equipment.....I-5
Other Art Goods.....I-5
  
II. EXECUTIVE SUMMARY77$2250
  1. Industry Overview.....II-12 $200  
   Writing Letters and Notes Retain Popularity .....II-1
Writing Instruments Category Still Needs Enhancement.....II-1
Manufacturers Re-launch Stationery Products.....II-1
Market Scenario in the Developed Vs. Developing Countries.....II-1
1$100
   International Regulatory Associations with a Mark.....II-2
1$100
  2. Current & Future Analysis.....II-33 $900  
   Analysis by Geographic Region.....II-3
Table 1: World Market for Writing & Marking Instruments (2001-2010): Geographic Regions [US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East / Africa, and Latin America] Ranked by Growth (includes corresponding Graph/Chart).....II-3
1$400
   Analysis by Product Group/Segment.....II-4
Pens/Markers.....II-4
Table 2: World Market for Pens/Markers (2001-2010): Geographic Regions [United States, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa and Latin America] Ranked by Growth Rate (includes corresponding Graph/Chart).....II-4
1$400
   Pencils/Art Goods.....II-5
Table 3: World Market for Pencils/Art Goods (2001-2010): Geographic Regions [United States, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa and Latin America] Ranked by Growth Rate (includes corresponding Graph/Chart).....II-5
1$400
  3. Competitive Scenario.....II-62 $600  
   A Highly Fragmented Market .....II-6
Major Players in the Global Writing & Marking Instruments Market.....II-6
Table 4: World Market for Stationery Products (2003-2005): Market Share of Leading Players Based on Value Sales for Newell Rubbermaid, BiC, Pilot, Pentel, Mitsubishi, Crayola and Others (includes corresponding Graph/Chart).....II-6
1$400
   Newell, BiC and Crayola (Hallmark) Dominate US Market.....II-7
Table 5: Leading Players in the US Writing Instruments Market (2003-2005): Percentage Breakdown of Value Sales by Manufacturer - Newell Rubbermaid, BiC Corp., Hallmark Cards Inc., Pilot Corp. of America, Pentel of America, and Others (includes corresponding Graph/Chart).....II-7

Table 6: Writing Instrument Brands in the US (2003) –Percentage Breakdown of Leading Players by Sales Volume for BiC Pens, Pilot Pens, Sanford Eagle Pencils, Paper Mate & Write Brothers Pens, BiC Pencils, Paper Mate Pens, Sanford, Uni Ball Pens, Rose Art Pencils, Pentel Pens, and Pentel Pencils (includes corresponding Graph/Chart).....II-7
1$400
  4. Major Trends.....II-81 $100  
   Major Trends.....II-8
1$100
  5. Product Overview.....II-94 $400  
   Fine Writing Instruments.....II-9
Classification.....II-9
1$100
   Pens .....II-10
Ballpoint Pens.....II-10
A Brief History.....II-10
Markers/Highlighters.....II-10
Roller Pens.....II-10
1$100
   Mechanical Pens.....II-11
Examples of Mechanical Pens.....II-11
Rapidograph Pens.....II-11
Multiliner Pens & Drawing Pens.....II-11
Porous Point Pens.....II-11
Fountain Pens.....II-11
Pencils/Art Goods.....II-11
Wood-cased Pencils/Crayons.....II-11
Mechanical Pencils.....II-11
1$100
   Artists' Equipment.....II-12
Other Art Goods.....II-12
1$100
  6. Channels of Distribution.....II-134 $500  
   Channels of Distribution.....II-13 1$100
   Table 7: Writing and Marking Instrument Market in the US (2007): Percentage Breakdown of Value Sales by Distribution Channel - Retail, Commercial, Institutional, E-Commerce and Other (includes corresponding Graph/Chart).....II-14

Table 8: Writing and Marking Instrument Market in the US (2007): Percentage Breakdown of Value Sales By Retail Distribution Channel - Mass Merchandisers & Discount Stores, Superstores, Drugstores, Supermarkets/Grocery Stores and Others (includes corresponding Graph/Chart).....II-14
Supermarkets.....II-14
Drug Stores.....II-14
Office Supply Stores.....II-14
1$400
   Office Superstores.....II-15
Warehouse Clubs.....II-15
Wholesalers.....II-15
Mail Order.....II-15
Independent Stationers.....II-15
Others .....II-15
Contract Stationers.....II-15
1$100
   Catalog Firms.....II-16
Discount Stores.....II-16
Discount Superstores.....II-16
Mass Merchandisers.....II-16
Mass Market.....II-16
Small and Medium Dealers.....II-16
Mail Box.....II-16
1$100
  7. Technological Developments.....II-172 $200  
   Pens with Gel Inks.....II-17
Pens with Rubberized Grips and Cushioning.....II-17
All-In-One - Fountain Pen, Ballpoint Pen, Mechanical Pencil.....II-17
Hemisphere with Unique Customization Options.....II-17
Eco-Pen, the First Recycled Pen.....II-17
Pressurized Pens for Astronauts.....II-17
Pens-Pencils with Barrels of Antiseptic Chemicals.....II-17
1$100
   Pen with Ink Composed of Finely Divided Rubber.....II-18
Heat-Sensitive Pens.....II-18
Markers with Pigmented Ink.....II-18
Porous Tip Pens with Humistatic Ink.....II-18
1$100
  8. Product Innovations/Introductions.....II-195 $500  
   BIC Launches Mini Grips Mechanical Pencil.....II-19
Luxor Launches Art Collection of Pens .....II-19
Navneet Publication Launches Eco-friendly Pencils .....II-19
BIC to Launch Retractable Permanent Marker .....II-19
BIC to Launch Retractable Ball Pen .....II-19
Staedtler Unveils Gel Pens .....II-19
1$100
   Linc Pen & Plastics Introduces a New Product .....II-20
Dixon Ticonderoga Launches a Triangle Shaped Pencil .....II-20
BIC Launches X Game Writing Instruments .....II-20
Faber-Castell Rolls Out New Fountain Pen.....II-20
Faber-Castell Develops New Slim Line Products.....II-20
1$100
   David Oscarson Introduces Innovative Pens.....II-21
Luxor Writing Instruments Launches Excel 100 Permanent Markers.....II-21
Luxor Writing Instruments Introduces Gloliter pen.....II-21
Scripto –Tokai Corp. Expands Scripto Line of Writing Instruments.....II-21
A.T. Cross Unveils New Version ATX Pens .....II-21
Faber-Castell Introduces Elite Fountain Pen .....II-21
Pentel Introduces Impulse™ Ball Point Pen .....II-21
A.T. Cross Introduces New Version Pens and Notebooks.....II-21
1$100
   Pentel Rolls Out Flexfit Ball Point Pen .....II-22
A.T. Cross Rolls Out New Verve Pen Collection .....II-22
Pentel Introduces Rolls Out Automatic Drafting Pencil .....II-22
A.T. Cross Launches New Version of Cross Matrix® Pens .....II-22
Linc Pen and Plastics Ltd. Enters Pencil Market .....II-22
A.T. Cross Introduces Vice™ Pen .....II-22
Pentel Unveils ErgoTwist™ Ball Point Pen .....II-22
A.T. Cross Launches Verve in Japan.....II-22
1$100
   Pilot Pen Introduces BPX X-Treme.....II-23
Pilot Pen Introduces Dr. Grip Pen.....II-23
Pilot Pen Corp Introduces PV-5 and PV-7.....II-23
Sanford Corp Introduces SKYNN®.....II-23
Sanford Introduces SENSA® Spring.....II-23
1$100
  9. Recent Industry Activity.....II-242 $200  
   Nite Ize Acquires Inka.....II-24
Luxor Inaugurates Exclusive Retail Store.....II-24
Newell Rubbermaid Acquires Virtual Ink’s mimio ® Technology.....II-24
Elmer's Products Acquires Color Loco.....II-24
1$100
   Mitsubishi Pencil Inks an Agreement with Alessi.....II-25
GEL Writing Instrument Receives Production Rights from Ohto Gel Co., Ltd .....II-25
Newell Rubbermaid Buys Dymo From Esselte.....II-25
BiC Acquires Stypen SA.....II-25
Koh-i-noor Hardtmuth Establishes a Subsidiary in China.....II-25
BiC Acquires Japanese Distributor.....II-25
Mitsubishi Enters into Transparent Ink Manufacturing.....II-25
1$100
  10. Focus on Select Players.....II-265 $500  
   ADD Corporation Limited (India).....II-26
A.T. Cross Company (USA).....II-26
Crayola LLC (Formerly Binney & Smith) (USA).....II-26
Camlin Ltd. (India).....II-26
1$100
   Faber-Castell AG (Germany).....II-27
Mitsubishi Pencil Co., Ltd. (Japan).....II-27
Montblanc International GmbH (Germany).....II-27
1$100
   Pentel Co., Ltd. (Japan).....II-28
Pilot Corporation (Japan).....II-28
Pilot Pen Corporation of America (USA).....II-28
1$100
   Sailor Pen Co., Ltd. (Japan).....II-29
Sanford Corp/Newell Rubbermaid (USA).....II-29
Societe BiC (France).....II-29
1$100
   STAEDTLER Mars GmbH & Co. KG (Germany).....II-30
Tombow Pencil Co., Ltd (Japan).....II-30
Zebra Co., Ltd. (Japan).....II-30
1$100
  11. Global Market Perspective.....II-31   
   Table 9: World Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-311$400
   Table 10: World Long-Term Projections for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia Pacific, Middle East/Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-321$400
   Table 11: World 10-Year Perspective for Writing & Marking Instruments by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-331$400
   Table 12: World Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group - Pens/ Markers and Pencils/Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-341$400
   Table 13: World Long-Term Projections for Writing & Marking Instruments by Product Group - Pens/Markers and Pencils/Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-35

Table 14: World 10-Year Perspective for Writing & Marking Instruments by Product Group – Percentage Breakdown of Dollar Sales for Pens/Markers and Pencils/Art Goods Markets for Years 2001, 2007 & 2010.....II-35
1$400
   Table 15: World Recent Past, Current & Future Analysis for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-361$400
   Table 16: World Long-Term Projections for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-371$400
   Table 17: World 10-Year Perspective for Pens/Markers by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-381$400
   Table 18: World Recent Past, Current & Future Analysis for Pens/Markers by Product Segment - Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pen Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-391$400
   Table 19: World Long-Term Projections for Pens/Markers by Product Segment - Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pen Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-401$400
   Table 20: World 10-Year Perspective for Pens/Markers by Product Segment – Percentage Breakdown of Dollar Sales for Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pen Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-411$400
   Table 21: World Recent Past, Current & Future Analysis for Ballpoint Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-421$400
   Table 22: World Long-Term Projections for Ballpoint Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-431$400
   Table 23: World 10-Year Perspective for Ballpoint Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-441$400
   Table 24: World Recent Past, Current & Future Analysis for Markers/Highlighters by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-451$400
   Table 25: World Long-Term Projections for Markers/ Highlighters by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-461$400
   Table 26: World 10-Year Perspective for Markers/Highlighters by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-471$400
   Table 27: World Recent Past, Current & Future Analysis for Roller Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-481$400
   Table 28: World Long-Term Projections for Roller Pens by Geographic Region -US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-491$400
   Table 29: World 10-Year Perspective for Roller Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-501$400
   Table 30: World Recent Past, Current & Future Analysis for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-511$400
   Table 31: World Long-Term Projections for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-521$400
   Table 32: World 10-Year Perspective for Mechanical Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-531$400
   Table 33: World Recent Past, Current & Future Analysis for Porous Point Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-541$400
   Table 34: World Long-Term Projections for Porous Point Pens by Geographic Region -US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-551$400
   Table 35: World 10-Year Perspective for Porous Point Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-561$400
   Table 36: World Recent Past, Current & Future Analysis for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-571$400
   Table 37: World Long-Term Projections for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-581$400
   Table 38: World 10-Year Perspective for Fountain Pens by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-591$400
   Table 39: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-601$400
   Table 40: World Long-Term Projections for Pencils/Art Goods by Geographic Region -US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-611$400
   Table 41: World 10-Year Perspective for Pencils/Art Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-621$400
   Table 42: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Product Segment - Wood cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment, and Other Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-631$400
   Table 43: World Long-Term Projections for Pencils/Art Goods by Product Segment - Wood cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment, and Other Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-641$400
   Table 44: World 10-Year Perspective for Pencils/Art Goods by Product Segment – Percentage Breakdown of Dollar Sales for Wood cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment, and Other Art Goods Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-651$400
   Table 45: World Recent Past, Current & Future Analysis for Woodcased Pencils/Crayons by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-661$400
   Table 46: World Long-Term Projections for Woodcased Pencils / Crayons by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-671$400
   Table 47: World 10-Year Perspective for Woodcased Pencils/ Crayons by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-681$400
   Table 48: World Recent Past, Current & Future Analysis for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-691$400
   Table 49: World Long-Term Projections for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-701$400
   Table 50: World 10-Year Perspective for Mechanical Pencils by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-711$400
   Table 51: World Recent Past, Current & Future Analysis for Artists' Equipment by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-721$400
   Table 52: World Long-Term Projections for Artists' Equipment by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-731$400
   Table 53: World 10-Year Perspective for Artists' Equipment by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-741$400
   Table 54: World Recent Past, Current & Future Analysis for Other Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-751$400
   Table 55: World Long-Term Projections for Other Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-761$400
   Table 56: World 10-Year Perspective for Other Art Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....II-771$400
III. MARKET96$1950
  1. The United States.....III-121 $1675  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
By Product Group/Segment.....III-1
Competitive Scenario.....III-1
Newell and BiC Take the Top Honors .....III-1
1$75
   Table 57: Leading Players in the US Writing Instruments Market (2003-2005): Percentage Breakdown of Value Sales by Manufacturer - Newell Rubbermaid, BiC Corp., Hallmark Cards Inc., Pilot Corp. of America, Pentel of America, and Others (includes corresponding Graph/Chart).....III-2

Table 58: Writing Instruments Brands in the US (2003) – Percentage Breakdown of Leading Players by Sales Volume for BiC Pens, Pilot Pens, Sanford Eagle Pencils, Paper Mate & Write Brothers Pens, BiC Pencils, Paper Mate Pens, Sanford Uni Ball Pens, Rose Art Pencils, Pentel Pens, and Pentel Pencils (includes corresponding Graph/Chart).....III-2
1$250
   Coloring and Writing Instruments.....III-3
Table 59: US Market for Children’s Coloring and Writing Instruments (2004 & 2005) - Percentage Breakdown Based on Value Sales for Crayola, Rose Art Industries, and Others (includes corresponding Graph/Chart).....III-3
Writing Instruments Market – An Overview.....III-3
The US Market for Writing Instruments and Art Supplies.....III-3
High-End Pens Market.....III-3
1$250
   Pricing.....III-4
Luxury Pens Market.....III-4
Jewelers’ Acceptance of Luxury Pens: Factors Involved.....III-4
Market Trends.....III-4
Factors Influencing Writing and Marking Instruments Industry.....III-4
General Business Environment and National Economy.....III-4
1$75
   Educational Environment and Student Demographics.....III-5
Innovation and Leadership.....III-5
Political and Social Outlook.....III-5
Factors Driving Writing and Marking Instrument Purchases.....III-5
1$75
   Purchase Frequency.....III-6
Distribution Channels.....III-6
Retail Channel – Leading Distribution Medium.....III-6
Table 60: Writing and Marking Instrument Market in the US (2007): Percentage Breakdown of Value Sales by Distribution Channel - Retail, Commercial, Institutional, E-Commerce, and Other (includes corresponding Graph/Chart).....III-6
Mass Merchandisers and Discount Stores Among the Favored Retail Channels .....III-6
1$250
   Table 61: Writing and Marking Instrument Market in the US (2007): Percentage Breakdown of Value Sales By Retail Distribution Channel - Mass Merchandisers & Discount Stores, Superstores, Drugstores, Supermarkets/Grocery Stores and Others (includes corresponding Graph/Chart).....III-7
Distribution Channels for Pens.....III-7
Table 62: US Market for Pens (2007) – Percentage Breakdown of Volume Sales by Distribution Channel for Mass Merchants, Drug Stores, Food Stores, and Food/Drug Stores (includes corresponding Graph/Chart).....III-7
Opportunities for Industry Participants.....III-7
1$250
   Trade Dynamics.....III-8
Table 63: Major Exporters of Pens and Markers (Felt Tipped and Other Porous Tipped) to the US (2005 & 2006) – China, Mexico, Japan, South Korea, Germany and Others (In US$ Million) (includes corresponding Graph/Chart).....III-8

Table 64: Major Importers of Pens and Markers (Felt Tipped and Other Porous Tipped) from the US (2005 & 2006) – Canada, Mexico, UK, France, Hong Kong and Others (In US$ Million) (includes corresponding Graph/Chart).....III-8
1$250
   Table 65: Major Exporters of Ballpoint Pens to the US (2005 & 2006) – China, Japan, Mexico, Germany, Taiwan and Others (In US$ Million) (includes corresponding Graph/Chart).....III-9

Table 66: Major Importers of Ballpoint Pens from the US (2005 & 2006) – Canada, Italy, Mexico, Japan, UK and Others (In US$ Million) (includes corresponding Graph/Chart).....III-9
1$250
   Table 67: Major Exporters of Pencils and Crayons With Leads Encased in a Rigid Sheath to the US (2005 & 2006) – China, Brazil, Indonesia, Costa Rica, Mexico and Others (In US$ Million) (includes corresponding Graph/Chart).....III-10

Table 68: Major Importers of Pencils and Crayons With Leads Encased in a Rigid Sheath from the US (2005 & 2006) – Canada, Mexico, UK, Hong Kong, South Korea and Others (In US$ Million) (includes corresponding Graph/Chart).....III-10
1$250
   Table 69: Major Exporters of Writing Instruments and Accessories to the US (2005 & 2006) – China, Japan, Mexico, Germany, Taiwan and Others (In US$ Million) (includes corresponding Graph/Chart).....III-11

Table 70: Major Importers of Writing Instruments and Accessories from the US (2005 & 2006) – Canada, Mexico, UK, Hong Kong, South Korea and Others (In US$ Million) (includes corresponding Graph/Chart).....III-11
1$250
   Product Launches/Introductions.....III-122$150
   Strategic Corporate Developments.....III-14
Focus on Select Players.....III-14
American Tombow, Inc......III-14
1$75
   AT Cross Company.....III-15
Avery Dennison.....III-15
1$75
   BiC Graphic USA Inc.......III-16
Crayola LLC (Formerly Binney & Smith).....III-16
JAKKS Pacific, Inc......III-16
Pentel of America Ltd......III-16
1$75
   Pilot Pen Corporation of America.....III-17
Platinum Pen, USA.....III-17
Sakura Color Products of America.....III-17
Sanford Corp/Newell Rubbermaid......III-17
1$75
   Scripto®.....III-18
Zebra Pen Corp......III-18
1$75
   B. Market Analytics.....III-19
Table 71: US Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-19
1$250
   Table 72: US Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-201$250
   Table 73: US 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-21
1$250
  2. Canada.....III-227 $1025  
   A. Market Analysis.....III-22
Current & Future Analysis.....III-22
By Product Group/Segment.....III-22
Trends in Writing Instrument Market.....III-22
1$75
   Trade Dynamics.....III-23
Table 74: Major Exporters of Pens and Markers (Felt Tipped and Other Porous Tipped) to Canada (2005 & 2006) – United States, China, Germany, Mexico, Japan and Others (In ‘000 US$) (includes corresponding Graph/Chart).....III-23

Table 75: Major Importers of Pens and Markers (Felt Tipped and Other Porous Tipped) from Canada (2005 & 2006) – United Kingdom, United States, France and Others (In ‘000 US$).....III-23
1$250
   Table 76: Major Exporters of Ballpoint Pens to Canada (2005 & 2006) – China, Japan, United States, Mexico, Germany and Others (In ‘000 US$) (includes corresponding Graph/Chart).....III-24

Table 77: Major Importers of Ballpoint Pens from Canada (2005 & 2006) – United States, Cuba, China, Japan, Taiwan and Others (In ‘000 US$).....III-24
1$250
   Table 78: Major Exporters of Pencils and Crayons With Leads Encased in a Rigid Sheath to Canada (2005 & 2006) – China, Japan, Mexico, Germany, Taiwan and Others (In ‘000 US$) (includes corresponding Graph/Chart).....III-25

Table 79: Major Importers of Pencils and Crayons With Leads Encased in a Rigid Sheath from Canada (2005 & 2006) – United States, Tanzania, Japan, Jordan and Others (In ‘000 US$) (includes corresponding Graph/Chart).....III-25
1$250
   MEGA Brands, Inc (Formerly Rose Art Industries) - A Major Player.....III-26
B. Market Analytics.....III-26
Table 80: Canadian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-26
1$250
   Table 81: Canadian Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-271$250
   Table 82: Canadian 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-28
1$250
  3. Japan.....III-2913 $1475  
   A. Market Analysis.....III-29
Market Overview.....III-29
Current and Future Analysis.....III-29
By Product Group/Segment.....III-29
Competitive Scenario.....III-29
1$75
   Pencils.....III-30
Table 83: Japanese Market for Pencils (2004 & 2005): Percentage Breakdown of Value Sales by Leading Players - Mitsubishi Pencil, Tombow and Others (includes corresponding Graph/Chart).....III-30
1$250
   Mechanical Pencils.....III-31
Table 84: Japanese Market for Mechanical Pencils (2004 & 2005): Percentage Breakdown of Value Sales by Leading Players - Pentel, Zebra, Mitsubishi Pencil, Pilot, Platinum Pen and Others (includes corresponding Graph/Chart).....III-31
1$250
   Ballpoint Pens.....III-32
Table 85: Japanese Market for Ballpoint Pens (2004 & 2005): Percentage Breakdown of Value Sales by Leading Players – Pilot, Mitsubishi Pencil, Zebra, Sakura Color Products, Pentel, The Sailor Pen and Others (includes corresponding Graph/Chart).....III-32
1$250
   Felt-Tipped Markers.....III-33
Table 86: Japanese Market for Felt-Tipped Markers (2004 & 2005): Percentage Breakdown of Value Sales by Leading Players – Pentel, Mitsubishi Pencil, Sakura Color Products, Zebra, Pilot and Others (includes corresponding Graph/Chart).....III-33
1$250
   Fountain Pens.....III-34
Trade Dynamics.....III-34
Table 87: Leading Exporters of Writing Instruments Including Ball Point Pens, Fountain Pens, and Mechanical Pens to Japan (2005 & 2006) – China, Germany, South Korea, Thailand, Taiwan and Others (In US$ Million) (includes corresponding Graph/Chart).....III-34
1$250
   Table 88: Leading Exporters of Pencils and Crayons to Japan (2005 & 2006) – China, Indonesia, Germany, Taiwan, Switzerland and Others (In US$ Million) (includes corresponding Graph/Chart).....III-35
Product Innovations/Introductions.....III-35
1$250
   Strategic Corporate Developments.....III-36
Focus on Select Players.....III-36
Mitsubishi Pencil Co., Ltd......III-36
Pentel Co., Ltd......III-36
1$75
   Pilot Corporation.....III-37
Platinum Pen.....III-37
Sakura Color Products Corp......III-37
1$75
   Sailor Pen Co., Ltd......III-38
Tombow Pencil Co., Ltd......III-38
Zebra Co., Ltd......III-38
1$75
   B. Market Analytics.....III-39
Table 89: Japanese Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-39
1$250
   Table 90: Japanese Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers / Highlighters, Roller Pens, Mechanical Pens, PorousPoint Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils,Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-401$250
   Table 91: Japanese 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-41
1$250
  4. Europe.....III-427 $1025  
   A. Market Analysis.....III-42
Current & Future Analysis.....III-42
By Region.....III-42
Analysis by Product Group/Segment.....III-42
1$75
   B. Market Analytics.....III-43
Table 92: European Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-43
1$250
   Table 93: European Long-Term Projections for Writing & Marking Instruments by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-441$250
   Table 94: European Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-451$250
   Table 95: European Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-461$250
   Table 96: European 10-Year Perspective for Writing & Marking Instruments by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of European Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-471$250
   Table 97: European 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-48
1$250
  4a. France.....III-495 $875  
   A. Market Analysis.....III-49
Current and Future Analysis.....III-49
By Product Group/Segment.....III-49
Imports – Writing and Drawing Instruments.....III-49
Table 98: Leading Exporters of Writing and Drawing Instruments to France (2005) – Germany, China, Japan, UK, Italy and Others (% Share) (includes corresponding Graph/Chart).....III-49
1$250
   Strategic Corporate Developments.....III-50
Societe BiC – A Major Player.....III-50
1$75
   B. Market Analytics.....III-51
Table 99: French Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-51
1$250
   Table 100: French Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-521$250
   Table 101: French 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-53
1$250
  4b. Germany.....III-546 $875  
   A. Market Analysis.....III-54
Current and Future Analysis.....III-54
By Product Group/Segment.....III-54
Imports – Writing and Drawing Instruments.....III-54
Table 102: Leading Exporters of Writing and Drawing Instruments to Germany (2005) – China, Switzerland, Japan, France, The Netherlands and Others (% Share) (includes corresponding Graph/Chart).....III-54
1$250
   Product Launches.....III-55
Focus on Select Players.....III-55
Faber-Castell AG.....III-55
1$75
   Montblanc International GmbH.....III-56
STAEDTLER Mars GmbH & Co. KG.....III-56
1$75
   B. Market Analytics.....III-57
Table 103: German Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-57
1$250
   Table 104: German Long-Term Projections for Writing & Marking Instruments by Product Group/ Segment – Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-581$250
   Table 105: German 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-59
1$250
  4c. Italy.....III-604 $775  
   A. Market Analysis.....III-60
Current and Future Analysis.....III-60
By Product Group/Segment.....III-60
Imports – Writing and Drawing Instruments.....III-60
Table 106: Leading Exporters of Writing and Drawing Instruments to Italy (2005) – China, France, Japan, Thailand, The Netherlands and Others (% Share) (includes corresponding Graph/Chart).....III-60
1$250
   B. Market Analytics.....III-61
Table 107: Italian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group / Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-61
1$250
   Table 108: Italian Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-621$250
   Table 109: Italian 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-63
1$250
  4d. The United Kingdom.....III-644 $775  
   A. Market Analysis.....III-64
Current and Future Analysis.....III-64
By Product Group/Segment.....III-64
Key Players in UK Fountain Pens Market.....III-64
Table 110: UK Market for Fountain Pens (2004 & 2005): Percentage Breakdown of Leading Players by Value Sales - Parker, Mont Blanc, Sheaffer, Waterman and Cross (includes corresponding Graph/Chart).....III-64
1$250
   B. Market Analytics.....III-65
Table 111: UK Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-65
1$250
   Table 112: UK Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-661$250
   Table 113: UK 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-67
1$250
  4e. Spain.....III-684 $775  
   A. Market Analysis.....III-68
Current and Future Analysis.....III-68
By Product Group/Segment.....III-68
Imports – Writing and Drawing Instruments.....III-68
Table 114: Leading Exporters of Writing and Drawing Instruments to Spain (2005) – Germany, China, France, Japan, Italy and Others (% Share) (includes corresponding Graph/Chart).....III-68
1$250
   B. Market Analytics.....III-69
Table 115: Spanish Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-69
1$250
   Table 116: Spanish Long-Term Projections for Writing & Marking Instruments by Product Group/ Segment – Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-701$250
   Table 117: Spanish 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-71
1$250
  4f. Russia.....III-724 $775  
   A. Market Analysis.....III-72
Current and Future Analysis.....III-72
By Product Group/Segment.....III-72
Distribution Market Dynamics.....III-72
Table 118: Writing Instruments Market in Russia (2006): Percentage Breakdown of Value Sales by Distribution Channel – Dealers, Retailers, Direct to Clients, and Superstores (includes corresponding Graph/Chart).....III-72
1$250
   B. Market Analytics.....III-73
Table 119: Russian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-73
1$250
   Table 120: Russian Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-741$250
   Table 121: Russian 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-75
1$250
  4g. Rest of Europe.....III-764 $675  
   A. Market Analysis.....III-76
Current and Future Analysis.....III-76
By Product Group/Segment.....III-76
1$75
   B. Market Analytics.....III-77
Table 122: Rest of Europe Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-77
1$250
   Table 123: Rest of Europe Long-Term Projections for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-781$250
   Table 124: Rest of Europe 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-79
1$250
  5. Asia-Pacific.....III-809 $775  
   A. Market Analysis.....III-80
Current and Future Analysis.....III-80
By Product Group/Segment.....III-80
Chinese Writing Instruments Market – An Insight.....III-80
Leading Manufacturer and Exporter Worldwide.....III-80
1$75
   Wenzhou - The Chinese Pen-Manufacturing Capital.....III-81
Compliance with Global Norms.....III-81
Wooden Pencils – A Leading Product Category.....III-81
1$75
   Indian Market.....III-82
Taiwanese Writing Instruments Industry – An Overview.....III-82
1$75
   Strategic Corporate Developments.....III-83
Product Launches/Introductions.....III-83
1$75
   Focus on Select Players.....III-84
ADD Corporation Limited (India).....III-84
1$75
   A.W. Faber-Castell (India) Pvt. Ltd. (India).....III-85
Camlin Ltd. (India).....III-85
G.M.Pens International Pvt. Ltd. (India).....III-85
Hindustan Pencils (India).....III-85
1$75
   Linc Pen and Plastics Ltd. (India).....III-86
B. Market Analytics.....III-86
Table 125: Asia-Pacific Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-86
1$250
   Table 126: Asia-Pacific Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-871$250
   Table 127: Asia-Pacific 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-88
1$250
  6. The Middle East/Africa.....III-894 $675  
   Market Analysis.....III-89
Current and Future Analysis.....III-89
By Product Group/Segment.....III-89
1$250
   Table 128: Middle Eastern and African Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-901$250
   Table 129: Middle Eastern and African Long-Term Projections for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-911$250
   Table 130: Middle Eastern and African 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils,Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-92
1$250
  7. Latin America.....III-934 $650  
   Market Analysis.....III-93
Current and Future Analysis.....III-93
By Product Group/Segment.....III-93
1$75
   Table 131: Latin American Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-941$250
   Table 132: Latin American Long-Term Projections for Writing & Marking Instruments by Product Group/ Segment – Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-951$250
   Table 133: Latin American 10-Year Perspective for Writing & Marking Instruments by Product Group/ Segment – Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2001, 2007 & 2010 (includes corresponding Graph/Chart).....III-961$250
IV. COMPETITIVE LANDSCAPE 219$995
  
Total Companies Profiled:  331 (including Divisions/Subsidiaries - 373)

Region/Country                   Players

The United States                     42  
Canada                                 1
Japan                                  9
Europe                               184
     France                           13
     Germany                          43
     The United Kingdom               43
     Italy                            33
     Spain                            12
     Rest of Europe                   40
Asia-Pacific (Excluding Japan)       132
Middle East                            2
Africa                                 3
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