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WIRELESS GAMING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Wireless Gaming in US$ million by the following Product Segments: Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming, and Downloadable Wireless Gaming. The report provides separate comprehensive analytics for the US, Japan, Europe, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. The report profiles 90 companies including many key and niche players such as Blockdot, Inc., DeNA Co., Ltd., Electronic Arts, Inc., Gameloft SA,GAMEVIL, GREE International, Inc., Glu Mobile Inc., GigaMedia Limited, HandyGames, I-play, Itsmy® Games, Jump Games, Kuju Entertainment Ltd., MocoSpace, NAMCO BANDAI Games Inc., Nexon America, Inc., Player X, RockYou®, Inc., Santaro Interactive Entertainment Company, SendMe Inc., Snackable Media, Sohu.com, Inc., Sony Computer Entertainment, Inc., Sony Online Entertainment LLC, Tylted and Zapak Digital Entertainment Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Code : MCP-1822
Price : $4950
Companies : 90
Pages : 497
Date : February 2013
Market Data Tables : 153
Status: * New Report

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 TABLE OF CONTENTS

  WIRELESS GAMING (Complete Report) Pages : 497   | $4950
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS    
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
II. EXECUTIVE SUMMARY124$2650
  1. INDUSTRY OVERVIEW.....II-121 $2450  
   The Wireless Gaming Industry: A Prelude.....II-1 1$100
   Table 1: Global Gaming Market (2009 & 2012): Percentage Share Breakdown of Revenue by Platform (includes corresponding Graph/Chart).....II-2

Table 2: Global Mobile Gaming Market (2009 & 2013E): Breakdown of Number of Mobile Gamers (in Million) by Region (includes corresponding Graph/Chart).....II-2
1$350
   Robust Growth in Mobile Users Sets Stage for Evolution of Wireless Games.....II-3
Table 3: World Market for Mobile Handsets: Breakdown of Volume Sales in Million Units for Years 2011, 2013 & 2015 (includes corresponding Graph/Chart).....II-3
Smartphones – Shot in the Arm for Wireless Gaming Services.....II-3
1$350
   Smartphones Sales Continues to Grow Across the Globe.....II-4 1$100
   Table 4: Global Market for Smart phones (2011 & 2015): Breakdown of Annual Sales Figures in Thousand Units by Geographic Markets - US, Canada, Japan, Europe, Asia Pacific, Latin America, and Rest of World Markets - Independently Analyzed with for Years 2011 and 2015 (includes corresponding Graph/Chart).....II-5
Consumer Mobile Usage Habits Foster Growth in Wireless Gaming Market.....II-5
1$350
   Entertainment Applications Lead Smartphone Content: Indication of Potential in Store
  for Wireless Gaming Services.....II-6
Opportunity Indicators.....II-6
Table 5: Global Mobile Internet Market (2012): Percentage Share Breakdown of Revenues for MMS/SMS, Entertainment, Advertisement Search, Enterprise Services and Other Data Access (includes corresponding Graph/Chart).....II-6
1$350
   Table 6: Percentage Breakdown of Time Spent by Users on Wireless Games by Location (includes corresponding Graph/Chart).....II-7

Table 7: Korean Gaming Market (Jan 2011 & Jan 2012): Breakdown of Playing Hours (in Millions) by Gaming Category (includes corresponding Graph/Chart).....II-7
Favorable Demographic Trends Strengthens Market Prospects for Wireless Games.....II-7
1$350
   Table 8: Worldwide Wireless Gaming Market (2012): Percentage Breakdown of Mobile Gamers by Age Brackets- Under 18, 18-49, and Above 50 (includes corresponding Graph/Chart).....II-81$350
   Table 9: Worldwide Wireless Games Market (2012): Percentage Breakdown of Mobile Gamers by Gender - Male and Female (includes corresponding Graph/Chart).....II-9
Impact of Recession in Retrospect.....II-9
Current & Future Analysis.....II-9
Japan and European Markets – The Traditional Revenue Contributors.....II-9
1$350
   Developing Markets to Lend Traction to the Market in the Short to Medium Term
  Period.....II-10
Table 10: World Mobile Web Browsers Market by Geographic Region/Country - Percentage Breakdown of Number of Mobile Web Browser Users for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America, and Rest of World Markets for Years 2011 and 2018 (includes corresponding Graph/Chart).....II-10
1$350
   Table 11: Global Percentage Share Breakdown of Number of Mobile Handsets Sold by Region for the year 2012 (includes corresponding Graph/Chart).....II-11

Table 12: Global Percentage Share Breakdown of Number of Mobile Subscriptions by Region for the year 2012 (includes corresponding Graph/Chart).....II-11
Africa: A Hotspot for Growth for Messaging Based Wireless Gaming.....II-11
1$350
   Key Market Trends & Growth Drivers.....II-12
Mobile Social Networking Adds Fillip to the Market.....II-12
1$100
   Opportunity Indicators.....II-13
Table 13: Global Online Social Gaming Market (2010 & 2015P) Breakdown of Number of Players (in Millions) by Country (includes corresponding Graph/Chart).....II-13

Table 14: Penetration of Social Games on Facebook (2011): Percentage Share Breakdown by Geographic Market (includes corresponding Graph/Chart).....II-13
1$350
   Table 15: Major Social Networking Sites Worldwide (2011): Breakdown of Number of Registered Users in Millions (includes corresponding Graph/Chart).....II-14
Advancement in Technology.....II-14
1$350
   Latest Mobile Wireless Network Technologies – A Key Enabler for Browser Based &
  Downloadable Gaming Services.....II-15
Advancements in HTML5 – A Necessary Shot in the Arm for Wireless Games.....II-15
1$100
   Games on HD Portals – The New Success Secret.....II-16
Advanced Mobile Devices Boost Gaming Adoption.....II-16
1$100
   Table 16: World Market for Mobile Handsets by Technology - Percentage Breakdown of Annual Sales Volume for 2G, 2.5G, 3G, 3.5G, and 3.9G Enabled Handsets for Years 2008, & 2014 High Appeal of Advanced 3G Phones (includes corresponding Graph/Chart).....II-17
Fashion and Attitudes.....II-17
Huge Untapped Market Secures Future of Wireless Gaming.....II-17
From Device Manufacturers to Game Developers – Everyone Bets on Wireless
  Games.....II-17
1$350
   Innovative Pricing Models – The In-Thing.....II-181$100
   Venture Capital Investments on the Rise.....II-19
Table 17: Global Gaming Market (H1-2011): Percentage Share Breakdown of Number of Venture Capital Deals by Region/Country (includes corresponding Graph/Chart).....II-19
Growing Focus on Enhancing Quality of Games.....II-19
Convergence – The Hot Trend.....II-19
1$350
   Puzzles Enthrall Mobile Gamers.....II-20
Growth of Mobile Phone based Casino Games.....II-20
Market Challenges.....II-20
Distribution Challenges.....II-20
Network Quality Continues to be a Concern for Multiplayer Games.....II-20
Fragmentation and Customization.....II-20
Smartphone Games Hurts Portable Console Based Games.....II-20
1$100
   Table 18: US Wireless Gaming Market (2009 & 2012): Percentage Share Breakdown of Revenue by Platform (includes corresponding Graph/Chart).....II-21
High Proportion of Free Games Hurting Revenue.....II-21
1$350
  2. ANALYSIS OF KEY GAMING SEGMENTS.....II-2211 $1450  
   A Peek Into Mobile Messaging Services: A Key Enabler of Mobile Messaging Games.....II-22
Messaging Based Wireless Games Mark the Beginning of 1st Generation Wireless
  Games.....II-22
1$100
   SMS Based Games Find Reprieve in Developing Markets Thanks to Proliferation of Ultra
  Low Cost Phones.....II-23
1$100
   Opportunity Indicators.....II-24
Table 19: World Market for Ultra Low Cost Phones (ULC) Phones/Handsets by Geographic Region (2015P) - Breakdown of Sales Figures in Million Units (includes corresponding Graph/Chart).....II-24

Table 20: Untapped Potential for ULC Phones Worldwide: Breakdown of Mobile Penetration Rate (%) by Select Country for 2012 (includes corresponding Graph/Chart).....II-24
Key Market Trends & Issues.....II-24
Gaming Majors Continue to Exhibit Interest in SMS based Gaming.....II-24
1$350
   SMS Continue to Remain the Preferred Platform for Location Based Reality
  Games.....II-25
Marketing Benefits & Ad Revenue Potential Help Retain Interest of Enterprise &
  Service Providers in SMS Games.....II-25
1$100
   New SMS Game Apps Offer Respite in a Plateauing Market.....II-26
SMS-To-TV Games Platform Props Up the Market.....II-26
Casino, Gambling & Betting: Still A Popular Category of SMS Games.....II-26
1$100
   Widespread Adoption of Smartphones: A Threat to Message Based Games.....II-271$100
   Browser Based Wireless Games: A Market Overview.....II-28
Mobile Web Browsers – Gateway to "On-the-Go” Entertainment.....II-28
1$100
   Table 21: Worldwide Mobile Internet Traffic (2008-2010) (In terabyte (TB)/month) (includes corresponding Graph/Chart).....II-29
Browser Based Wireless Games: Current Scenario.....II-29
Console Gaming Players Eye Browser Based Games for Expansion.....II-29
1$350
   Despite Competition from Downloadable Games, Mobile Browser Based.....II-30
Wireless Games Market to Remain Intact.....II-30
Downloadable Wireless Gaming – A Review.....II-30
Current Scenario.....II-30
1$100
   Table 22: Top Reasons for Gaming Downloads Measured as a Percentage of User Responses to Given Reasons (includes corresponding Graph/Chart).....II-31
Novel Mobile Gaming Titles & Gaming Updates Add Fervor to the Downloadable Wireless
  Games Market.....II-31
Digital Games for Mobile Devices Garner a Substantial Share of Entire Video Download
  Market.....II-31
1$350
   One-Time Downloads and Subscriptions.....II-321$100
  3. COMPETITION.....II-332 $395  
   Low Entry Barrier Invites Scores of New Companies.....II-33
Even Non-Gaming Enterprises Join the Fray.....II-33
Profile of Value Chain.....II-33
1$100
   Consolidation of Mobile Game Publishers.....II-34
Table 23: Global Mobile Games Market (2012): Percentage Share Breakdown of Revenue by leading Players (includes corresponding Graph/Chart).....II-34
1$350
  4. PRODUCT OVERVIEW.....II-355 $395  
   Wireless Games.....II-35
Development of Mobile Games.....II-35
Mobile Game Development Vs Conventional Game Development.....II-35
Classification of Mobile Games.....II-35
Over-the-Air (OTA).....II-35
Messaging Based.....II-35
1$100
   Browser/Web Based.....II-36
Downloadable.....II-36
Embedded Games.....II-36
Deck or Mobile Console.....II-36
Progress of Mobile Game Consoles.....II-36
Technologies for Mobile Games.....II-36
Java.....II-36
1$100
   BREW.....II-37
C++ Applications.....II-37
HTML5.....II-37
Classes of Mobile Games.....II-37
Single-User Games.....II-37
Multi-User Games.....II-37
1$100
   Online Games.....II-38
Mobile Gaming – Genre Classification.....II-38
Action/Combat.....II-38
Adventure.....II-38
Arcade/Parlor.....II-38
Casino/Gambling.....II-38
Puzzles.....II-38
Sports.....II-38
Trivia.....II-38
Standardization.....II-38
1$100
   Types of Mobile Game Technology Standards.....II-391$100
  5. RECENT INDUSTRY ACTIVITY.....II-4017 $1450  
   Urban Airship Enters into Partnership with GamesAnalytics.....II-40
Tencent to Acquire Minority Interest in Epic Games.....II-40
Glu Takes Over Game Spy Technology.....II-40
RockYou Takes Over Ryzing.....II-40
1$100
   Glu Mobile Buys Deer Hunter® Brand-Name.....II-41
Virtual Piggy Partners with Exozet.....II-41
GigaMedia Signs Agreement with South Korean Neowiz.....II-41
Players Rock Entertainment Selects GamesAnalytics Predict™ Platform.....II-41
1$100
   7Red Signs Deal to Use Platform of Mobile Stakes.....II-42
Santaro Acquires Social, IOS and Web Games Team.....II-42
Play'n GO Inks Agreement with V&J.....II-42
1$100
   GigaMedia's Jidi Joy Acquires Web-based Social Games Development Team.....II-43
WI Harper Group Invests in Leiyoo Information Technology.....II-43
NetDragon to Form Joint Venture with DeNA.....II-43
NEXON Korea to Acquire Shaiya Online.....II-43
1$100
   NEXON to Acquire inBlue.inc.....II-44
NEXON to Acquire Gloops.....II-44
DeNA Partners with Independent Social and Mobile Game Developers.....II-44
DeNA and NAMCO BANDAI Games Rebrand Joint Venture.....II-44
1$100
   Tylted Enters into Partnership Agreement with Beintoo.....II-45
Zynga Inks Exclusive Partnership Agreement with bwin.party digital entertainment to
  Introduce Real Money Online Games in UK.....II-45
1$100
   GREE Acquires Funzio.....II-46
GREE Takes Over App Ant Studios.....II-46
GREE Partners with Four Leading North American Developers.....II-46
1$100
   Orange Join Forces with Gameloft.....II-47
Research In Motion Acquires Scoreloop.....II-47
1$100
   EA Takes Over KlickNation.....II-48
Glu Mobile Teams Up with TOM Group.....II-48
Electronic Arts to Take Over PopCap Games.....II-48
1$100
   RockYou® Acquires 3 Blokes.....II-49
Mad Catz® Inks Long Term Agreement with Electronic Arts.....II-49
Gameloft Enters into Multi-Year Licensing Agreement with Epic Games.....II-49
1$100
   RockYou Enters into Game Development Agreement with Loot Drop.....II-50
IGT Enters Supply Agreement with Paddy Power.....II-50
MindJolt Acquires SGN and Hallpass Media.....II-50
Changyou.com to Purchase Majority Stake in Shenzhen 7 Road Technology.....II-50
1$100
   Bob Mobile Acquires Capital Games.....II-51
Quepasa Acquires XtFt Games S/S Ltda.....II-51
Facebook and Zynga Promote Browser-based HTML5 Mobile Gaming.....II-51
1$100
   DeNA to Acquire Punch Entertainment.....II-52
DeNA to Take Over Atakama.....II-52
Zynga Takes Over Wonderland Software.....II-52
1$100
   DeNA to Form Joint Venture with Grasshopper Manufacture.....II-53
NAMCO BANDAI Holdings to Form Joint Venture with DeNA.....II-53
Santaro Interactive Entertainment Inks Agreement with Director Gao XiXi.....II-53
1$100
   Changyou.com to Take Over 17173.com Game Information Portal from Sohu.com Changyou.com
   Inks Online Links and Advertising Agreement and Services Agreement with
    Sohu.com.....II-54
1$100
   GigaMedia Limited and Viacom International Media Networks Extend Partnership MocoSpace
  Acquires Geocade.....II-55
1$100
   AT&T Enters into Agreement with Zynga.....II-561$100
  6. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER.....II-575 $295  
   RockYou Takes Over TirNua.....II-57
XS Software Enters into Partnership with Joymax.....II-57
DeNA and Yahoo Japan to Enter into Partnership.....II-57
MocoSpace Obtains $3.5 Million Investment from SoftBank.....II-57
1$100
   Zattikka Gets $5.5 Million for Browser and Mobile Games Development.....II-58
Zynga Takes Over Newtoy.....II-58
Zynga Takes Over Conduit Labs.....II-58
1$100
   Zynga Takes Over XPD Media.....II-59
Zynga Takes Over Unoh.....II-59
Zynga Establishes Joint Venture with SOFTBANK to Promote Japanese Social Game
  Industry.....II-59
Cascadia Realigns Business Strategy.....II-59
1$100
   Geos Acquires Duo Guo.....II-60
THQ Extends Videogame License with Zuffa.....II-60
Vodafone Enters into Agreement with Selatra.....II-60
1$100
   GAMEVIL® Takes Over RYUminus.....II-61
Cascadia Acquires CustomFlashGames.com.....II-61
1$100
  7. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS.....II-6233 $1450  
   Glu Mobile Introduces New Contract Killer Zombies 2.....II-62
SOE Introduces New Ever Quest® II: Chains of Eternity™.....II-62
Glu Mobile Introduces New Fermium Game, Bombshells: Hell's Belles.....II-62
1$100
   Glu Mobile Introduces Eternity Warriors 2.....II-63
AMC and RockYou Introduces “The walking Dead Social Game”.....II-63
Gameloft Launches New Games for All Age Groups.....II-63
1$100
   HandyGames Launches 35 New Games for Nokia’s Asha Range of Mobile Phones.....II-64
Glu Mobile Introduces Family Based Game Small Street.....II-64
Gameloft Unveils 5 Hd Games on Meadiatek’s Mt6575 and Mt6577.....II-64
1$100
   Gameloft Introduces Uno™ to Kindle E-readers.....II-65
Electronic Arts Launches Five Game-changing Developments for FIFA 13.....II-65
1$100
   nWay Develops Multiplayer Browser Game, ChronoBlade.....II-66
3 Austria Introduces 3OnlineSpiele.....II-66
Blockdot Releases Clink on Mobiles.....II-66
1$100
   Buffalo Launches Buffalo Connected.....II-67
PaymentOne Introduces PayOne Payment Channel for Game Developers.....II-67
Square Enix to Develop Hardware-free Action RPG.....II-67
GigaMedia Extends Online Games Business.....II-67
Hunka Technologies Introduces Fruit Chopper Game for Android Mobiles.....II-67
1$100
   Hunka Technologies Introduces iDino Jump.....II-68
DeNA and Marvel Introduce Marvel: War of Heroes™ Card-battle Game.....II-68
DeNA and Daum Introduce Daum Mobage.....II-68
1$100
   MocoSpace Unveils New Games.....II-69
Tylted Launches camPAIN 2012 Game.....II-69
1$100
   Zynga Launches Ayakashi: Ghost Guild.....II-701$100
   Zynga Introduces FarmVille 2.....II-711$100
   Hasbro and Zynga Collaborate to Introduce New Range of Games.....II-72
Zynga Introduces ChefVille Game.....II-72
1$100
   Zynga Unveils Matching With Friends Game.....II-73
Zynga Launches Hidden Chronicles.....II-73
1$100
   Zynga Unveils Zynga API, Zynga With Friends Network and New Games.....II-74
Zynga Launches Zynga Slots for iPhone, iPod and iPad.....II-74
1$100
   Zynga Launches Zombie Swipeout Mobile Social Game.....II-75
Sohu.com Commences Open Beta Testing of ‘Tao Yuan'.....II-75
1$100
   AOL Extends Games.com to Offer Cross-Platform Gaming.....II-76
Sony Mobile Launches PlayStation Mobile for Smartphones.....II-76
Jump Games Introduces Official Mobile Game on ICC T20 World Cup.....II-76
1$100
   Zynga Releases Montopia and Ayakashi Internationally.....II-77
Miniclip Crosses Mobile Game Downloads Milestone.....II-77
Pogo and Collaborators Introduce 'Chhota Bheem: Mice Mayhem'.....II-77
1$100
   Gameloft Releases New Mobile Game ‘The Amazing Spider-Man’.....II-78
GAMEVIL Introduces Cartoon Wars: Blade to App Store Game Title.....II-78
1$100
   Mind Candy and GREE to Release 2 Moshi Monsters Mobile Games.....II-79
Jump Games and Reliance Animation to Unveil Krishna Aur Kans Mobile Game.....II-79
Gameloft to Introduce New Game Titles.....II-79
GAMEVIL Releases Legend of Master 3 Game Title to Google Play.....II-79
1$100
   GAMEVIL® Releases Sakura Slash.....II-80
GAMEVIL® Launches Fishing Superstars Social Sports Game.....II-80
GAMEVIL® Introduces Fruit Rush Puzzle Game.....II-80
GAMEVIL® Unveils Cartoon Wars 2: Heroes.....II-80
1$100
   GAMEVIL Introduces Punch Hero Mobile Boxing Game.....II-81
Gameloft Unveils UNO™ for Amazon’s Kindle Products.....II-81
WiStone and Gree Voice Intention to Release on Gree Platform ‘War 2 Victory’ MMO
  Strategy Game.....II-81
1$100
   Gamevil(R) Releases ‘Last War’ for Android Users.....II-82
Namco Bandai Launches Soulcalibur(R) on App Store.....II-82
1$100
   STC Unveils STC Gaming Portal.....II-83
Reach Messaging Unveils Word Supreme Mobile Game Application.....II-83
1$100
   RockYou(R) Unveils Galactic Allies RTS Facebook Game.....II-84
Gameloft Collaborates with Audi to Launch Asphalt Audi RS 3.....II-84
1$100
   Glu Mobile Develops Social Mobile Games for Sony Ericsson’s Xperia Play Gaming
  Platform.....II-85
1$100
   Glu Mobile Unveils Bug Village for Google+.....II-86
Glu Mobile Introduces Bug Village on Windows Phone 7.....II-86
Glu Mobile Rolls Out Deer Hunter 3D Over Windows Phone 7.....II-86
Rivet Games Introduces ‘Puzzle Tales'.....II-86
Zapak Launches mGames.....II-86
1$100
   3 UK Launches Reconfigured Three Games Store.....II-87
MocoSpace Launches Four New Browser-Based Games.....II-87
MocoSpace Launches Stage Hero.....II-87
1$100
   Yicha Launches Raker Korea.....II-88
Kongregate Launches Andriod App with 300 Browser-based Game Titles.....II-88
MindJolt Rolls Out SGN's Mini Café Gaming App.....II-88
Zynga Launches Mafia Wars 2.....II-88
1$100
   Zynga Unveils CityVille Hometown in Several Languages.....II-89
Zynga Launches New Hanging With Friends Game.....II-89
Wooga Launches Mobile Version of 'Diamond Dash'.....II-89
1$100
   TechFaith Releases Motion Gaming Software Solutions.....II-90
Youload Launches Web-Based Downloadable Wireless Games.....II-90
The9 Unveils The9 Game Center.....II-90
1$100
   Sony to Launch NGP and PlayStation Suite.....II-91
Sony to Launch PSP Game Console with 3G Connectivity.....II-91
Gameloft Offers Asphalt 3D for Nintendo 3DS Launch.....II-91
1$100
   Gamevil(R) Releases ‘Toy Shot’ for iOS Devices.....II-92
Namco Bandai Games Releases Sky Gamblers™: Rise of Glory.....II-92
1$100
   GREE Releases Unity-Powered iOS and Android Social Games.....II-93
GAMEVIL® Unveils Chalk n' Talk Social Mobile Game.....II-93
1$100
   EA Launches Social Mobile Game on GREE Platform.....II-941$100
  8. PROUDUCT/SERVICE INTRODUCTIONS/ LAUNCHES IN THE RECENT PAST - A PERSPECTIVE
  BUILDER.....II-95
10 $595  
   Zynga Introduces Mafia Wars SMS Feature.....II-95
Gameloft(R) Releases Windows Phone 7 Compatible Games.....II-95
I-play Unveils New Edition of Fast & Furious: Adrenaline for iOS Devices.....II-95
1$100
   Glu Mobile Unveils Clash of the Titans: The Movie.....II-96
SEGA to Launch Marvel's Famous Thor Franchise into Video Gaming Systems.....II-96
1$100
   I-play Launches Famous Online Game Paradise Quest for iPod® Touch and iPhone™.....II-971$100
   Zynga Launches Browser-Based Version of Mafia Wars Atlantic City.....II-98
HWS to Launch Java Pyramid Game.....II-98
1$100
   Quno to Introduce First Mobile Games at Rail Stations in Collaboration with
  SCVNGR.....II-99
MocoSpace to Launch New Mobile Games Platform.....II-99
Blockdot Introduces New Games for SuperMedia.....II-99
1$100
   Blockdot Unveils Updated Version of Chicktionary.....II-100
Blockdot and Universal Pictures Introduce New Free-to-Play Pilgrim's Punch-Out Game
  (US) MocoSpace Launches Android App.....II-100
Zynga Unveils Zynga Texas Poker Game.....II-100
1$100
   Sony Releases Ten Free Games to PSP Go Owners.....II-101
Reader's Digest Launches Word Power Games in Collaboration with Fit Brains.....II-101
HMV and Orange Launch Mobile Games Service.....II-101
THQ Wireless Introduces iPhone Version of de Blob([R]) Revolution Game.....II-101
1$100
   Jump Games Unveils Official Ashes Series Game for Mobile Devices.....II-1021$100
   Electronic Arts Releases Pogo Games App on App Store.....II-103
MocoSpace Launches Street Wars.....II-103
Cascadia Investments Launches Six New Apple- Compatible Games.....II-103
1$100
   Cascadia Investments Launches cascadiainteractive.com Gaming Apps Website.....II-1041$100
  9. FOCUS ON SELECT GLOBAL PLAYERS.....II-1058 $595  
   Blockdot, Inc. (US).....II-105
DeNA Co., Ltd. (Japan).....II-105
Electronic Arts, Inc. (US).....II-105
1$100
   Gameloft SA (France).....II-106
GAMEVIL (Korea).....II-106
GREE International, Inc. (US).....II-106
1$100
   Glu Mobile, Inc. (US).....II-107
GigaMedia Limited (China).....II-107
1$100
   HandyGames™ (Germany).....II-108
I-play (UK).....II-108
Itsmy® Games (Germany).....II-108
Jump Games (India).....II-108
1$100
   Kuju Entertainment Ltd. (UK).....II-109
MocoSpace (USA).....II-109
NAMCO BANDAI Games Inc. (USA).....II-109
Nexon America, Inc. (US).....II-109
1$100
   Player X (The United Kingdom).....II-110
RockYou®, Inc. (US).....II-110
Santaro Interactive Entertainment Company (US).....II-110
SendMe Inc. (USA).....II-110
Snackable Media (USA).....II-110
1$100
   Sohu.com, Inc. (China).....II-111
Sony Computer Entertainment, Inc. (Japan).....II-111
Sony Online Entertainment LLC (US).....II-111
Tylted (US).....II-111
1$100
   Zapak Digital Entertainment Ltd. (India).....II-1121$100
  10. GLOBAL MARKET PERSPECTIVE.....II-113   
   Table 24: World Recent Past, Current & Future Analysis for Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-1131$350
   Table 25: World Historic Review for Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-1141$350
   Table 26: World 15-Year Perspective for Wireless Gaming by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Rest of World Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....II-1151$350
   Table 27: World Recent Past, Current & Future Analysis for Message Based Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-1161$350
   Table 28: World Historic Review for Message based Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-1171$350
   Table 29: World 15-Year Perspective for Message based Wireless Gaming by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Rest of World Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....II-1181$350
   Table 30: World Recent Past, Current & Future Analysis for Browser/Web Based Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-1191$350
   Table 31: World Historic Review for Browser/Web based Wireless Gaming by Geographic Region/ Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-1201$350
   Table 32: World 15-Year Perspective for Browser/ Web based Wireless Gaming by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Rest of World Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....II-1211$350
   Table 33: World Recent Past, Current & Future Analysis for Downloadable Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-1221$350
   Table 34: World Historic Review for Downloadable Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-1231$350
   Table 35: World 15-Year Perspective for Downloadable Wireless Gaming by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Rest of World Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....II-1241$350
III. MARKET109$2350
  1. THE UNITED STATES.....III-135 $1450  
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
Gaming Rapidly Gaining Popularity in the US.....III-1
Women – Valuable Customers.....III-1
1$75
   Upsurge in Mobile Game Downloads.....III-2
Product Launches and Innovations.....III-2
20$950
   Strategic Corporate Developments.....III-227$525
   Key Players.....III-294$300
   B. Market Analytics.....III-33
Table 36: US Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-33
1$200
   Table 37: US Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-341$200
   Table 38: US 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-351$200
  2. JAPAN.....III-3610 $950  
   A. Market Analysis.....III-36
Current & Future Analysis.....III-36
Growing Preference for Online Entertainment Market.....III-36
Wireless Games – A Mature Market in Japan.....III-36
Product Launches and Innovations.....III-36
2$150
   Strategic Corporate Developments.....III-384$300
   Key Players.....III-421$75
   B. Market Analytics.....III-43
Table 39: Japanese Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-43
1$200
   Table 40: Japanese Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-441$200
   Table 41: Japanese 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-451$200
  3. EUROPE.....III-467 $950  
   A. Market Analysis.....III-46
Current & Future Analysis.....III-46
Wireless Gaming Market – On Growth Path.....III-46
1$75
   B. Market Analytics.....III-47
Table 42: European Recent Past, Current and Future Analysis for Wireless Gaming by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-47
1$200
   Table 43: European Historic Review for Wireless Gaming by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-481$200
   Table 44: European 15-Year Perspective for Wireless Gaming by Geographic Region/ Country - Percentage Share Breakdown of Revenue for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-491$200
   Table 45: European Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/ Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-501$200
   Table 46: European Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-511$200
   Table 47: European 15-Year Perspective for Wireless Gaming Market by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-521$200
  3a. FRANCE.....III-538 $595  
   A. Market Analysis.....III-53
Wireless Gaming Market.....III-53
Product Launches and Innovations.....III-53
4$300
   Key Player.....III-571$75
   B. Market Analytics.....III-58
Table 48: French Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-58
1$200
   Table 49: French Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-591$200
   Table 50: French 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-601$200
  3b. GERMANY.....III-616 $595  
   A. Market Analysis.....III-61
Excellent Scope for Mobile Gaming.....III-61
Product Launches and Innovations.....III-61
1$75
   Strategic Corporate Developments.....III-621$75
   Key Players.....III-631$75
   B. Market Analytics.....III-64
Table 51: German Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-64
1$200
   Table 52: German Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-651$200
   Table 53: German 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-661$200
  3c. ITALY.....III-673 $595  
   Market Analysis.....III-67
Table 54: Italian Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/ Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-67
1$200
   Table 55: Italian Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-681$200
   Table 56: Italian 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-691$200
  3d. THE UNITED KINGDOM.....III-707 $595  
   A. Market Analysis.....III-70
Current & Future Analysis.....III-70
A Potential Mobile Gaming Market.....III-70
Wireless Games Propel Growth in Gaming Market.....III-70
Smartphones – The Medium of Choice for Wireless Gamers in the Nation.....III-70
Increasing Share of Pay-and-Use Mobile Phone Gamers.....III-70
1$75
   Console Manufacturers Enter Mobile Gaming Space.....III-71
Product Launches and Innovations.....III-71
1$75
   Strategic Corporate Developments.....III-721$75
   Key Players.....III-731$75
   B. Market Analytics.....III-74
Table 57: United Kingdom Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-74
1$200
   Table 58: United Kingdom Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-751$200
   Table 59: United Kingdom 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-761$200
  3e. SPAIN.....III-773 $595  
   Market Analysis.....III-77
Table 60: Spanish Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-77
1$200
   Table 61: Spanish Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-781$200
   Table 62: Spanish 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-791$200
  3f. RUSSIA.....III-804 $595  
   A. Market Analysis.....III-80
Mobile Gaming Market.....III-80
1$75
   B. Market Analytics.....III-81
Table 63: Russian Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-81
1$200
   Table 64: Russian Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-821$200
   Table 65: Russian 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-831$200
  3g. REST OF EUROPE.....III-845 $595  
   A. Market Analysis.....III-84
Product Launches and Innovations.....III-84
1$75
   Strategic Corporate Developments.....III-851$75
   B. Market Analytics.....III-86
Table 66: Rest of Europe Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-86
1$200
   Table 67: Rest of Europe Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-871$200
   Table 68: Rest of Europe 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-881$200
  4. REST OF WORLD.....III-8921 $1450  
   A. Market Analysis.....III-89
Current & Future Analysis.....III-89
Mobile Gaming Poised for Excellent Growth in Asian Market.....III-89
Message Based Games in Asia-Pacific – A Snapshot.....III-89
Focus on Select Markets.....III-89
China.....III-89
Technology Drives Chinese Mobile Gaming Market.....III-89
1$75
   Table 69: Chinese Wireless Gaming Market (2011): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart).....III-90
India.....III-90
Overview.....III-90
1$200
   Spreading Awareness – Key to Success.....III-91
South Korea.....III-91
One of the Major Global Markets.....III-91
1$75
   Korean Mobile Gaming Market - Poised for Significant Growth.....III-92
Government Clampdown on Video Games Fail to Deter Wireless Games Segment.....III-92
Competition.....III-92
1$75
   Regional Market Players Look to Overseas Markets.....III-93
Table 70: Mobile Gaming Market in Korea (2012): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart).....III-93
1$200
   Product Launches and Innovations.....III-946$450
   Strategic Corporate Developments.....III-1005$375
   Key Players.....III-1052$150
   B. Market Analytics.....III-107
Table 71: Rest of World Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/ Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-107
1$200
   Table 72: Rest of World Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1081$200
   Table 73: Rest of World 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart).....III-1091$200
IV. COMPETITIVE LANDSCAPE 238$995
  
Total Companies Profiled: 90 (including Divisions/Subsidiaries - 99)

Region/Country                 Players


The United States                 48    
Japan                              8
Europe                            27 
     France                        2
     Germany                       9
     The United Kingdom            8
     Rest of Europe                8
Asia-Pacific (Excluding Japan)    15
Middle-East                        1
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