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  WALL COVERINGS
A Global Strategic Business Report

This report analyzes the worldwide markets for Wall Coverings in Millions of US$. The major product segments analyzed are Wallpaper, Interior Paint, Wall Tile, and Wall Panels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 163 companies including players worldwide such as Crossville Ceramics, Dal-Tile Corporation, Emilceramica S.p.A, Grupo Porcelanite S.A., H & R Johnson Tiles Limited, Internacional de Ceramica S.A. de C.V., Marazzi Group SpA, Brewster Wall coverings Co., F. Schumacher & Company, Johns Manville., Inc., Omnova Solutions Inc., Pacific Wall Coverings Limited, Seabrook Wall coverings, Inc., The Designtex Group, Chesapeake Hardwood Products, Inc., Omega National Products, Duron, Inc., and The Sherwin-Williams Co. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1067  PAGES:    355
PRICE:    $3950  DATE:       March, 2008
COMPANIES:  163  MARKET DATA TABLES:   141
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  WALL COVERINGS (Complete Report) Pages : 355   | $3950
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Wall Papers.....I-3
The Product.....I-3
  
   The Third Layer.....I-4
Intermediate Layer.....I-4
Decorative Layer.....I-4
Paints .....I-4
Architectural Coatings and Interior Paints.....I-4
Interior Paints.....I-4
Ceramic Tiles and Ceramic Wall Tiles.....I-4
Ceramic Wall Tiles.....I-4
  
   Wall Paneling.....I-5  
   Global Architectural Coatings Market - Snapshots.....II-1
Global Wallpaper Market - Snapshots.....II-1
1$100
   Analysis by Geographic Region.....II-2
Table 1: World Market for Wall Coverings (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, US, Middle East, Canada, Europe, and Japan (includes corresponding Graph/Chart).....II-2
Analysis of Global Wall Paper Market by Geographic Region.....II-2
1$300
   Table 2: World Market for Wallpaper (2001-2010): Geographic Regions Ranked by Growth - US, Europe, Japan, Asia-Pacific (excluding Japan), Canada, Latin America, and Middle East (includes corresponding Graph/Chart).....II-3
Analysis of Global Interior Paints Market by Geographic Region.....II-3
Table 3: World Market for Interior Paints (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, US, Canada, Japan, and Europe (includes corresponding Graph/Chart).....II-3
Analysis of Global Wall Tile Market by Geographic Region.....II-3
1$300
   Table 4: World Market for Wall Tiles (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, Europe, US, Canada, and Japan (includes corresponding Graph/Chart).....II-4
Analysis of Global Wall Panels Market by Geographic Region.....II-4
Table 5: World Market for Wall Panels (2001-2010): Geographic Regions Ranked by Growth - Latin America, Middle East, Asia-Pacific (excluding Japan), US, Europe, Japan, and Canada (includes corresponding Graph/Chart).....II-4
1$300
   Analysis by Product Segment.....II-5
Table 6: World Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Interior Paint, and Wallpaper (includes corresponding Graph/Chart).....II-5
1$300
   Innovation Adds Color to Paints Landscape.....II-6
Digital Printing to Resuscitate Wall Paper Market.....II-6
Non-woven Wall Papers Expand Their Market Share.....II-6
Faux Finishes Hold Promise.....II-6
1$100
   Wall Paper Market Out of its Cyclical Downtrend.....II-7
Designers’ Names Determine Destiny.....II-7
Upwardly Mobile Raw Material Prices Deter Paint’s Growth.....II-7
Environmental Concerns Have Varied Effects.....II-7
1$100
   Analysis by Geographic Region.....II-8
Table 7: World Market for Wall Coverings (1991-2000): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Europe, Latin America, Middle East, Canada, US, and Japan (includes corresponding Graph/Chart).....II-8
Analysis of Global Wall Paper Market by Geographic Region.....II-8
1$300
   Table 8: World Market for Wallpaper (1991-2000): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, Europe, Japan, Canada, and US (includes corresponding Graph/Chart).....II-9
Analysis of Global Interior Paints Market by Geographic Region.....II-9
Table 9: World Market for Interior Paints (1991-2000): Geographic Regions Ranked by Growth - US, Canada, Japan, Latin America Europe, Asia-Pacific (excluding Japan), and Middle East (includes corresponding Graph/Chart).....II-9
Analysis of Global Wall Tiles Market by Geographic Region.....II-9
1$300
   Table 10: World Market for Wall Tiles (1991-2000): Geographic Regions Ranked by Growth - US, Asia-Pacific (excluding Japan), Japan, Canada, Europe, Latin America, and Middle East (includes corresponding Graph/Chart).....II-10
Analysis of Global Wall Panels Market by Geographic Region.....II-10
Table 11: World Market for Wall Panels (1991-2000): Geographic Regions Ranked by Growth - US, Asia-Pacific (excluding Japan), Japan, Europe, Latin America, Canada, and Middle East (includes corresponding Graph/Chart).....II-10
1$300
   Analysis by Product Segment.....II-11
Table 12: World Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart).....II-11
1$300
   Wall Covering.....II-12
Ceramic Tiles and Ceramic Wall Tiles.....II-12
Ceramic Wall Tiles.....II-12
Classification of Ceramic Tiles.....II-12
Based on Area of Application.....II-12
Based on Physical Characteristics.....II-12
1$100
   Other Classification.....II-13
Clinker Tiles.....II-13
Terracotta.....II-13
1$100
   Tile Manufacturing Processes.....II-14
Surface Finishes.....II-14
Tile Properties.....II-14
1$100
   Standards Related to Ceramic Tiles.....II-15
Wall Papers.....II-15
The Product.....II-15
The Third Layer.....II-15
Intermediate Layer.....II-15
1$100
   Decorative Layer.....II-16
The Properties.....II-16
The Printing Process.....II-16
Surface Printing.....II-16
Flexographic Printing.....II-16
Screen Printing.....II-16
1$100
   Rotary Screen.....II-17
Gravure Printing.....II-17
Commercial Wallpapers.....II-17
1$100
   Nonwoven Wallpapers.....II-18
History.....II-18
1$100
   Classification of Wallpapers.....II-19
Based on Raw Materials Used.....II-19
Based on Finish and Texture.....II-19
Pre-finished Wall Papers.....II-19
Vinyl Wall Papers.....II-19
Smooth Vinyls/Flat Vinyl Wall Coverings.....II-19
Blown Vinyls.....II-19
White Wall Papers.....II-19
Embossed Coverings.....II-19
1$100
   Wood Chip.....II-20
Rice Paper and Parchment Wallpaper.....II-20
Fiber Wallpaper.....II-20
Glass Textile Wall Coverings.....II-20
Underliner.....II-20
Cork and Cork Veneer.....II-20
Other Wallpapers.....II-20
Borders.....II-20
1$100
   Children’s Designs.....II-21
Architectural Papers.....II-21
Paints.....II-21
Architectural coatings and Interior Paints.....II-21
Interior Paints.....II-21
Types of Interior Paints.....II-21
Latex paints.....II-21
Alkyd (Oil) Paints.....II-21
Enamels.....II-21
1$100
   Gloss.....II-22
Special Paints and Coatings.....II-22
Characteristics of Interior Paints.....II-22
Finishes.....II-22
1$100
   Factors for Consideration.....II-23
More than Just Wall Décor- The Present Day Paints.....II-23
Waterproofing Paints.....II-23
Fighting Mildew.....II-23
1$100
   Reflecting Heat.....II-24
Glowing Colors.....II-24
Chalkboard Paints.....II-24
Wall Paneling.....II-24
1$100
   OMNOVA Launches Commercial Wallcoverings under BOLTA® Portfolio.....II-25
OMNOVA Launches Contract Wallcoverings under GENON® Series.....II-25
OMNOVA Solutions Unveils Genon One Wall Design Collection.....II-25
OMNOVA Solutions Introduces avantTM Contract Wallcovering Brand.....II-25
1$100
   House Couturier Rolls out New KIKU Wallpaper Range.....II-26
Solvite Introduces Feature Wall Ready Mixed Adhesive.....II-26
OMNOVA Solutions Launches Three TOWER Wallcovering Patterns.....II-26
OMNOVA Solutions Unveils Juno Pattern of Essex Wallcoverings.....II-26
Vescom Plans Introduction of Three Wallcoverings.....II-26
1$100
   OMNOVA Introduces ECORE Advanced Wall Technology.....II-27
Solvite Unveils Kitchen and Bathroom Adhesive.....II-27
Zoffany Introduces Elementi Range of Contract Wallcoverings.....II-27
P&G Tests Wall Finishes Line.....II-27
Brewster Launches New WallPops! Interior Decorating Product.....II-27
1$100
   Degussa Develops CCFlex, Ceramic Wall Covering.....II-28
Muraspec Unveils Large Print Colorways and Designs for 2007 Wallcoverings.....II-28
1$100
   Muraspec Launches Colorways and Designs for Autumn Collection.....II-29
House Couturier Introduces Latest line of Modern Wallpapers.....II-29
House Couturier Launches Couture Art Collection on Fabrics and Wallpapers.....II-29
1$100
   Cotto Studio Introduces a New Range of Artificial Sandstone Tiles.....II-30
Crossville Unveils Latest Character Series of Porcelain Stone to Suite Urban
  Taste.....II-30
Zinsser Launches Superior Quality SureGrip® Wallcovering Adhesives.....II-30
Zinsser Launches New Wallpaper Installation System.....II-30
1$100
   Zinsser Launches SureGrip® Wallcovering and Seam Adhesives.....II-31
Mod Green Rolls Out New Vinyl-Free Wallpaper and Organic Cotton Fabric.....II-31
Saint-Gobain to Introduce New Glass Tiles, SGG FEELING.....II-31
Muraspec Launches Solaris, New Wallcovering Designs.....II-31
1$100
   Duron Introduces New Signature Select Interior Acrylic Gloss Enamel.....II-32
Parkland Develops PLAS-TEX® PolyWall and SpectraTile™.....II-32
Color Blox Mosaics Launched by Crossville.....II-32
1$100
   STICK & GO Launches Self-Adhesive Wall Tile.....II-33
Iron Wall Introduces New Line of Wall Coverings.....II-33
Fabricmate Wall Coverings.....II-33
Sherwin-Williams Introduces ProClassic XP Alkyd Semi-Gloss.....II-33
Rust-oleum Introduces New Line of High Performance Coatings.....II-33
Benjamin Moore Launches Pristine Eco Spec Interior Latex Flat.....II-33
AFM Safecoat Introduces Safecoat Eggshell.....II-33
Innovations in Wallcoverings Turns to Japanese Organics.....II-33
1$100
   TASSOGLAS Unveils Glass Textile Wall Coverings.....II-34
Hollingsworth & Vose Co. Launches WallTek Line of Wall Covering Substrates.....II-34
FLEXCO Introduces FlexTuft Rubber Tiles.....II-34
Just Imagine! Wallpaper Line from Eisenhart Wallcoverings.....II-34
Cooley Introduces DreamScape™ Wall Covering Substrates.....II-34
Crossville Unveils Savoy Wall Tile Range.....II-34
Crossville Expands Color Range Offered in the Empire Series Tiles.....II-34
1$100
   Crossville Introduces Ecofriendly Tiles GeoStone EcoCycle™.....II-35
Crossville Launches a New Brand Crossville®.....II-35
H&R Johnson Launches New Range of Wall Tiles.....II-35
H&R Johnson Expands Wall and Border Tile Offerings.....II-35
Hollingsworth & Vose Company Unveils Residential Wall Coverings.....II-35
1$100
   New Wallpaper to Shield EM Waves.....II-36
Crossville Unwraps New Americana Series.....II-36
IHDG Presents Imperial Visions.....II-36
Crossville Debuts Two New Recycled Tiles.....II-36
New Cove Base Tiles from Crossville.....II-36
IHDG Offers Anaglypta.....II-36
1$100
   OMNOVA Expands its LANARK® Series.....II-37
OMNOVA Adds Two New Patterns in ESSEX™ Line.....II-37
Arrival of Two New Pattern in GENON®.....II-37
New Patterns in TOWER® Wall Covering.....II-37
Marazzi Introduces Casali Glazed Ceramic Tiles.....II-37
Sherwin Reveals Latex Flat Interior Paints.....II-37
IHDG Inc Launches “A Kitchen So Beautiful” Collection.....II-37
1$100
   Imperial Home Décor Group Introduces Kitchen Wall coverings, Garden Oasis.....II-38
Takenaka Join Hands with Isamu Paint to Launch New Wall Paints.....II-38
Imperial Home Décor Group (IHDG) Unveils Raymond Waites Kitchen and Bathroom Wall
  coverings.....II-38
Lowe’s Home Improvement Warehouse Launches eclectic collection.....II-38
Imperial Introduces New Collections.....II-38
1$100
   Koroseal® Wall coverings Introduces Gridlock®.....II-39
Versa Introduces New Collection of Green Wall Coverings - N’Viro.....II-39
Blumenthal Launches Eco-Friendly Fiber Wall Coverings.....II-39
Maya Romanoff Introduces Eco Collection Wall Coverings.....II-39
Belgravia Wall coverings Launches ITALIA ROMA, MATRIX collections.....II-39
Victrex Debuts New Collections.....II-39
1$100
   Koroseal Introduces Streamline Collection.....II-40
MHS Grants License to Blue Mountain Wall Coverings.....II-40
Valspar Unveils New Line of Paint.....II-40
Boeing Phantom Works Announces Development of Sound Proof Wallpaper.....II-40
Imperial Home Decor Group Debuts Custom Collection Wallpapers.....II-40
Imperial Introduces Walls My WayTM.....II-40
1$100
   American Marazzi Presents Isola.....II-41
Southland Flooring Introduces Multipurpose Tile.....II-41
National Allergy Supply Introduces the M-1 Additive Mold & Mildew Inhibitor.....II-41
Computer Expressions Introduces CD Wallpaper.....II-41
Lowe Introduces New Series of Products .....II-41
Waverly Introduces New Range of Collections.....II-41
1$100
   Composite Solutions Unveils Advanced Wallpapers.....II-42
1$100
   RJF Acquires Warner Wallcoverings.....II-43
Wavelock Acquires Yamato Chemical.....II-43
Riverside Acquires Anna French.....II-43
Imperial Chemical Picks up SJ Dixon & Son.....II-43
Linda Glantz to Unite with Flooring Gallery.....II-43
DecoFinish Re-awards Contract to TransMedia Group.....II-43
1$100
   Flugger A/S to Shift Place of Operations.....II-44
Nitco Expands Business Horizon.....II-44
Koriukivka Paper Mill Cuts down Wallpaper Production.....II-44
Spenard Builders Acquires Curtis & Campbell and Wall Coverings North.....II-44
The Riverside Acquires RPM’s Thibaut.....II-44
1$100
   Sioen Industries Takes Over Richard Colorants.....II-45
OMNOVA Signs Distribution Agreement and Plans to Revive Essex™.....II-45
Nitco Plans to Expand Operations.....II-45
Asian Granito to Establish a Wall Tiles Manufacturing Unit in India.....II-45
H&R Johnson Plans To Make New Investments.....II-45
CTL To Enter SanitaryWare Production.....II-45
1$100
   Sherwin/Duron Obtain Rights To Historic Charleston and Carolina Low Country.....II-46
EXX, Inc. Acquires Assets of Sellers and Josephson, Inc.....II-46
Promethean plc Acquires Stake in Walker Greenbank.....II-46
Blue Mountain Wall Coverings Company Closes Knoxville Distribution Center.....II-46
OMNOVA to Divest Commercial Wallcoverings Business.....II-46
1$100
   RJF International Acquires Metro Wall Coverings.....II-47
Heritage Print Company Acquires Zen Wall Coverings.....II-47
Sherwin Williams Acquires Duron Inc.....II-47
Blue Mountain Acquires Imperial Home Decor Group.....II-47
Historic Charleston Foundation® Issues Manufacturing Rights to Duron.....II-47
Koriukiv Increases Wall Paper Production.....II-47
1$100
   MMP Buys Florida Tile.....II-48
Walker Greenbank Acquires Sanderson & Sons.....II-48
Duron Acquires Exclusive Rights for “The Estate Of Colours™”.....II-48
Walker Greenbank Divests TWIL.....II-48
Atlas Concorde Announces Plans to Build a Plant.....II-48
Rako Announces Expansion Plans.....II-48
Designtex Merges with JM Lynne.....II-48
1$100
   Wild Apple Licensing Join Hands with Wallquest.....II-49
WestPoint Stevens Joins Hands with Brewster Wall covering.....II-49
Duron Enters into Partnership with Professional Paint.....II-49
York Wall coverings Partners with Mattel and Radio Flyer.....II-49
F. Schumacher Acquires Decorators Walk’s Wall Covering Business .....II-49
Marazzi Builds Production Facility in Moscow Region.....II-49
Big Idea Develops New Series .....II-49
1$100
   Walker Greenback Acquires Strines Textiles.....II-50
Steelcase Inc. Acquires Blumenthal Brothers, Inc. and Laue, Inc......II-50
York Wall coverings Inks a Deal with Weathervane Hill/Roth Fabrics.....II-50
Sherwin Williams Teams Up with Martha Stewart.....II-50
1$100
   Marbet pz Plans to Invest in Two Extrusion Lines.....II-51
Duron Enters Western Massachusetts Market.....II-51
IHDG to Conduct Business via the Cyber Gateway.....II-51
Celima Expands Production Facility.....II-51
Dal-Tile Announces Plans to Build New Plant.....II-51
Lantai Emas Announces Expansion Plans.....II-51
1$100
   Lira Keramika Builds New Plant.....II-52
KHB Sells Two Production Plants.....II-52
Uralita Acquires Stake in Maristela.....II-52
Sun Earth Ceramics Acquires Stake in Two Foreign Companies.....II-52
Linsalata Capital Acquires Adorn.....II-52
Duron Paints and Wall coverings Buys Eberts Paints & Wall coverings.....II-52
Three Firms Announce Plans to Merger.....II-52
1$100
   Karen Beauchamp, design firm Cole & Son.....II-53
Mura-spec NA LLC Formed.....II-53
Imperial Contract Wall coverings Join Hands with LSI Wall covering.....II-53
Duron Enters into Partnership with ServiceMagic.com.....II-53
CSFB Inks an Agreement with Polish Ministry of State Treasury.....II-53
Orient Ceramics to Expand Plant Capacity.....II-53
1$100
   Grespania Increases Plant Capacity.....II-54
Kajaria Ceramics Promotes a New Company.....II-54
BSK Prestanov to Commission New Ceramic Tile Production.....II-54
Sanderson Proposes to Increase Market Share.....II-54
Imperial Home Décor Files for Bankruptcy.....II-54
1$100
   Key Players in Ceramic Tile Market.....II-55
Crossville, Inc. (US).....II-55
Dal-Tile Corporation (US).....II-55
Emilceramica S.p.A (Italy).....II-55
Grupo Porcelanite S.A. (Mexico).....II-55
1$100
   H & R Johnson Tiles Limited (UK).....II-56
Internacional de Ceramica S.A. de C.V. (Mexico).....II-56
Marazzi Group SpA (Italy).....II-56
Key Players in Wallpaper Market.....II-56
Brewster Wall coverings Company (US).....II-56
F. Schumacher & Company (US).....II-56
1$100
   Johns Manville (US).....II-57
Omnova Solutions Inc. (US).....II-57
Pacific Wallcoverings Limited (New Zealand).....II-57
1$100
   Seabrook Wall coverings Inc. (US).....II-58
The Designtex Group (US).....II-58
Key Players in Wall Panel Market.....II-58
Chesapeake Hardwood Products Inc. (US).....II-58
Omega National Products (US).....II-58
Key Players in Interior Paints Market.....II-58
Duron Inc. (US).....II-58
1$100
   The Sherwin-Williams Company (US).....II-59
1$100
   Table 13: World Recent Past, Current & Future Analysis for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-601$300
   Table 14: World Long-term Projections for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-611$300
   Table 15: World Historic Review for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....II-621$300
   Table 16: World 20-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....II-631$300
   Table 17: World Recent Past, Current & Future Analysis for Wall Paper by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-641$300
   Table 18: World Long-term Projections for Wallpaper by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-651$300
   Table 19: World Historic Review for Wall Paper by Geographic Region - US, Canada, Japan, Europe, Asia- Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000in US$ Million (includes corresponding Graph/Chart).....II-661$300
   Table 20: World 20-Year Perspective for Wall Paper by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....II-671$300
   Table 21: World Recent Past, Current & Future Analysis for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-681$300
   Table 22: World Long-term Projections for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-691$300
   Table 23: World Historic Review for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....II-701$300
   Table 24: World 20-Year Perspective for Interior Paint by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991,1997, 2007 & 2010 (includes corresponding Graph/Chart).....II-711$300
   Table 25: World Recent Past, Current & Future Analysis for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-721$300
   Table 26: World Long-term Projections for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-731$300
   Table 27: World Historic Review for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....II-741$300
   Table 28: World 20-Year Perspective for Wall Tiles by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....II-751$300
   Table 29: World Recent Past, Current & Future Analysis for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-761$300
   Table 30: World Long-term Projections for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-771$300
   Table 31: World Historic Review for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....II-781$300
   Table 32: World 20-Year Perspective for Wall Panels by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....II-791$300
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
Table 33: US Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart).....III-1
Housing Slump to Impact Wall Coverings Market in 2007 and 2008 .....III-1
1$150
   Table 34: Total Housing Starts in the US: 2002- 2007E (in million) (includes corresponding Graph/Chart).....III-2

Table 35: Total Existing Home Sales (Single-Family and Condo/Co-op) in the US: 2002-2007E (in million) (includes corresponding Graph/Chart) .....III-2
1$150
   Table 36: Total New Home Sales in the US: 2002- 2007E (in million) (includes corresponding Graph/Chart).....III-3
Market Overview by Segment.....III-3
Wallpaper Market.....III-3
Issues and Trends in Wallpaper Market.....III-3
Kids Become the New Targets.....III-3
Designers’ Names Overtake Brand Equity.....III-3
1$150
   Digital Printing- The New Age Solution.....III-4
Ceramic Tiles Market.....III-4
1$75
   Imports and Exports.....III-5
Table 37: US Market for Ceramic Tiles (2000) - % Contribution by Exporting Nation (includes corresponding Graph/Chart).....III-5

Table 38: US Import Market for Ceramic Tiles (2002) - Contribution of Major Exporting Nations (includes corresponding Graph/Chart).....III-5
1$150
   Demand Scenario.....III-6
Major End Use Sectors.....III-6
Consolidation Trends.....III-6
Paint Market in the US.....III-6
Specialty Coats are Order of the Day.....III-6
1$75
   Premium Paints Gain Demand.....III-7
Consumer Interest Propels Interior Paint .....III-7
Demand in the US .....III-7
Barriers to Growth.....III-7
Big-Boxes Block Margin Growth.....III-7
Rising Raw Material Prices.....III-7
Growth in Size and Specialization.....III-7
1$75
   Lead Paint Litigation.....III-8
Competition.....III-8
Differentiation Strategies of Paint Manufacturers.....III-8
Environmental and Societal.....III-8
Performance Enhancements.....III-8
Improvements in the Efficiency Value Chain.....III-8
Trends in Interior Architectural Paints Market.....III-8
1$75
   Alternative Paint Technologies Gain Ground.....III-9
Environmental Regulation in the United States.....III-9
1$75
   Regulatory Environment and Competitive Advantage.....III-10
Methods of Achieving Environmental Goals.....III-10
Select Players.....III-10
American Marazzi Tile.....III-10
Behr Process Corporation.....III-10
1$75
   Brewster Wall coverings Company.....III-11
Chesapeake Hardwood Products Inc......III-11
Crossville, Inc......III-11
Dal-Tile Corporation.....III-11
1$75
   Duron Inc......III-12
Florim USA.....III-12
F. Schumacher & Company.....III-12
Johns Manville.....III-12
Masco Corporation.....III-12
1$75
   Omega National Products.....III-13
Omnova Solutions Inc......III-13
Seabrook Wall coverings Inc......III-13
1$75
   The Designtex Group.....III-14
The Sherwin-Williams Company.....III-14
Historic Review.....III-14
Table 39: US Market for Wall Coverings (1991- 2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart).....III-14
1$150
   Product Introductions/Innovations.....III-157$375
   Product Innovations/Introductions in the Recent Past.....III-226$275
   Recent Industry Activity.....III-282$150
   Industry Activity in the Recent Past.....III-304$175
   B. Market Analytics.....III-34
Table 40: US Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....III-34

Table 41: US Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....III-34
1$150
   Table 42: US Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....III-35

Table 43: US 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991,1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-35
1$150
   A. Market Analysis.....III-36
Current and Future Analysis.....III-36
Table 44: Canadian Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart).....III-36
Market Overview.....III-36
Canadian Paint Market.....III-36
Historic Review.....III-36
1$150
   Table 45: Canadian Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart).....III-37
Recent Industry Activity.....III-37
1$150
   B. Market Analytics.....III-38
Table 46: Canadian Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales (*) for the Years 2001through 2010 in US$ Million (includes corresponding Graph/Chart).....III-38

Table 47: Canadian Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....III-38
1$150
   Table 48: Canadian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....III-39

Table 49: Canadian 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales (*) for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-39
1$150
   A. Market Analysis.....III-40
Current and Future Analysis.....III-40
Table 50: Japanese Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart).....III-40
Market Overview.....III-40
Japanese Wallpaper Market.....III-40
Idiosyncrasies.....III-40
1$150
   Distribution System in Japanese Wallpaper Market.....III-41
PVC Wall Coverings Capture the Japanese Market.....III-41
Import Scenario.....III-41
1$75
   Guidelines for New Entrants in Japanese Market.....III-42
Table 51: Japanese Wall Paper Market (2000) - % Share by Product Type (includes corresponding Graph/Chart).....III-42
Regulatory Environment in Japan.....III-42
Building Standard Law.....III-42
Specification Standards.....III-42
Performance Standards.....III-42
1$150
   Certification of Wall coverings.....III-43
Authorized Certification Organizations.....III-43
Labeling of Wall Coverings.....III-43
(1) Legally Required Labeling.....III-43
(2) Voluntary Labeling based on Provisions of Law.....III-43
(3) Voluntary Industry Labeling.....III-43
1$75
   Historic Review.....III-44
Table 52: Japanese Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart).....III-44
Product Innovation.....III-44
1$150
   Recent Industry Activity.....III-45
B. Market Analytics.....III-45
Table 53: Japanese Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....III-45
1$150
   Table 54: Japanese Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....III-46

Table 55: Japanese Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....III-46
1$150
   Table 56: Japanese 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-47
1$150
   A. Market Analysis.....III-48
Current and Future Analysis..III-48
Analysis of Wall Coverings Market by Geographic Region..III-48
Table 57: European Market for Wall Coverings (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, Russia, UK, France, Italy, Germany, and Spain (includes corresponding Graph/Chart).....III-48
Analysis of Wall Paper Market.....III-48
1$150
   Table 58: European Market for Wallpaper (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, Russia, France, Italy, Spain, Germany, and UK (includes corresponding Graph/Chart).....III-49
Analysis of Interior Paints Market.....III-49
Table 59: European Market for Interior Paints (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, UK, France, Germany, Russia, Italy, and Spain (includes corresponding Graph/Chart).....III-49
Analysis of Wall Tiles Market.....III-49
1$150
   Table 60: European Market for Wall Tiles (2001-2010): Geographic Regions Ranked by Growth - Russia, Rest of Europe, Spain, Italy, France, UK, and Germany (includes corresponding Graph/Chart).....III-50
Analysis of Wall Panels Market.....III-50
Table 61: European Market for Wall Panels (2001- 2010): Geographic Regions Ranked by Growth - Russia, Rest of Europe, Spain, UK, Italy, France, Germany (includes corresponding Graph/Chart).....III-50
1$150
   Analysis of Wall Coverings Market by Product Segment.....III-51
Table 62: European Market for Wall Coverings: Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart).....III-51
Market Overview.....III-51
1$150
   Table 63: EU Ceramic Tiles Market - Quantitative Market Shares of Various Countries (includes corresponding Graph/Chart).....III-52
Historic Review.....III-52
Analysis of Wall Coverings Market by Geographic Region.....III-52
Table 64: European Market for Wall Coverings (1991-2000): Geographic Regions Ranked by Growth - Spain, Rest of Europe, UK, Italy, France, Germany and Russia (includes corresponding Graph/Chart).....III-52
Analysis of Wall Paper Market.....III-52
1$150
   Table 65: European Market for Wallpaper (1991-2000): Geographic Regions Ranked by Growth - Rest of Europe, Spain, Italy, Russia, UK, Germany, and France (includes corresponding Graph/Chart).....III-53
Analysis of Interior Paints Market.....III-53
Table 66: European Market for Interior Paints (1991-2000): Geographic Regions Ranked by Growth - UK, France, Spain, Italy, Rest of Europe, Germany and Russia (includes corresponding Graph/Chart).....III-53
Analysis of Wall Tiles Market.....III-53
1$150
   Table 67: European Market for Wall Tiles (1991-2000): Geographic Regions Ranked by Growth - France, Rest of Europe, UK, Germany, Spain, Italy, and Russia (includes corresponding Graph/Chart).....III-54
Analysis of Wall Panels Market.....III-54
Table 68: European Market for Wall Panels (1991- 2000): Geographic Regions Ranked by Growth - UK, Rest of Europe, France, Russia, Germany Spain, and Italy (includes corresponding Graph/Chart).....III-54
Analysis of Wall Coverings Market by Product Segment.....III-54
1$150
   Table 69: European Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart).....III-55
B. Market Analytics.....III-55
Table 70: European Recent Past, Current & Future Analysis for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....III-55
1$150
   Table 71: European Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....III-561$150
   Table 72: European Long-term Projections for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....III-571$150
   Table 73: European Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....III-581$150
   Table 74: European Historic Review for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....III-59

Table 75: European Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....III-59
1$150
   Table 76: European 20-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown for Value Sales for France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-601$150
   Table 77: European 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown for Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-61
1$150
   A. Market Analysis.....III-62
Current and Future Analysis.....III-62
Table 78: French Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart).....III-62
Historic Review.....III-62
Table 79: French Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart).....III-62
1$150
   Recent Industry Activity.....III-63
B. Market Analytics.....III-63
Table 80: French Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....III-63
1$150
   Table 81: French Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....III-64

Table 82: French Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....III-64
1$150
   Table 83: French 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-65
1$150
   A. Market Analysis.....III-66
Current and Future Analysis.....III-66
Table 84: German Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart).....III-66
Historic Review.....III-66
Table 85: German Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart).....III-66
1$150
   Market Overview.....III-67
Ceramic Tile Market.....III-67
Exports and Imports.....III-67
Regulatory Environment in Germany.....III-67
Product Development.....III-67
1$75
   B. Market Analytics.....III-68
Table 86: German Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....III-68
1$150
   Table 87: German Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....III-69

Table 88: German Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....III-69
1$150
   Table 89: German 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-70
1$150
   A. Market Analysis.....III-71
Current and Future Analysis.....III-71
Table 90: UK Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth -Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart).....III-71
Market Overview.....III-71
Wallpaper Market.....III-71
1$150
   Distribution Networks.....III-72
International Trade in the UK Wallpaper Market.....III-72
Consolidation Trends.....III-72
Market Drivers.....III-72
1$75
   Ceramic Tile Market.....III-73
Competition.....III-73
Regulatory Environment.....III-73
Legislation.....III-73
VOC Legislation.....III-73
The (EU) Biocidal Products Directive (BPD).....III-73
1$75
   UK- Climate Change Levy Agreement.....III-74
Recitals.....III-74
1$75
   Effect of Regulation.....III-75
UK Regulatory Environment-Paints.....III-75
Key Players.....III-75
H & R Johnson Tiles Limited.....III-75
Walker Greenback Plc.....III-75
Historic Review.....III-75
1$75
   Table 91: UK Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart).....III-76
Product Introductions/Innovations.....III-76
3$350
   Recent Industry Activity.....III-79
Industry Activity in the Recent Past.....III-79
1$75
   B. Market Analytics.....III-80
Table 92: UK Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart).....III-80
1$150
   Table 93: UK Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million.....III-81

Table 94: UK Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart).....III-81
1$150
   Table 95: UK 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-82
1$150