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  VIDEO GAMES
A Global Strategic Business Report

This report analyzes the worldwide markets for Video Games in Millions of US$. The market for Video Games Software is analyzed by the following platforms: Console Games, Handheld Games, PC Games, Online Games, and Wireless Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America. Annual forecasts are provided for each region for the period of 2006 through 2015. A five-year historic analysis is also provided for these markets. The report profiles 169 companies including many key and niche players worldwide such as Activision Blizzard, Inc., Capcom Co., Ltd., Electronic Arts, Inc., EA Mobile, Inc., Infogrames Entertainment, S.A., Atari, Inc., Jadestone Group AB, Konami Corporation, Konami Digital Entertainment Co. Ltd., Konami Gaming Inc., Microsoft Corporation, Namco Bandai Holdings, Inc., Namco Bandai Games America Inc., Nintendo Co. Ltd., Oberon Media, Inc., Sega Corporation, Sony Computer Entertainment America Inc., Square Enix Holdings Co. Ltd., Eidos Plc, Take 2 Interactive Software, Inc, and Ubi Soft Entertainment S.A. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1010  PAGES:    1174
PRICE:    $3950  DATE:       June 2009
COMPANIES:  169  MARKET DATA TABLES:   387
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  VIDEO GAMES (Complete Report) Pages : 1174   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS5$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2  
   Data Interpretation & Reporting Level.....I-3
Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Console Games.....I-4
Handheld Games.....I-4
PC Games (Excluding Online Games).....I-4
Online Games.....I-4
  
   Wireless Games.....I-5  
II. EXECUTIVE SUMMARY136$2250
  1. INDUSTRY OVERVIEW.....II-130 $1750  
   A Prelude.....II-11$100
   Video Games: An Evolution Scan.....II-2
Entertainment Software Industry: A Primer.....II-2
1$100
   Market Fundamentals.....II-31$100
   Changing Demographics of Modern Players.....II-4
Traditional Users.....II-4
Gray Gamers.....II-4
1$100
   Women: Succumbing to the Charms of Video Games.....II-5
Competition.....II-5
Sony, Microsoft and Nintendo: The Three Battle Scarred Warhorses.....II-5
1$100
   Table 1: Worldwide Video Games Market (2007-2009): Percentage Breakdown of Dollar Sales by Platform - Nintendo Wii, Playstation 3, X360, Playstation 2, Nintendo GameCube and Xbox (includes corresponding Graph/Chart).....II-61$350
   Table 2: Worldwide Video Game Market (2008): Percentage Breakdown of Unit Sales by Category - Nintendo Wii, Microsoft Xbox 360, Sony PS3 and Sony PS2 (includes corresponding Graph/Chart).....II-7
High Entry Barriers: A Characteristic Feature.....II-7
Market Majors Fall Prey to Backward-Compatibility Issues.....II-7
Microsoft’s Mighty Xbox 360 Stumbles.....II-7
Sony’s Powerful PS3 Follows Suite.....II-7
1$350
   Nintendo’s Wii Makes a Comeback to the Fore.....II-8
Spiraling Competition To Soften Prices.....II-8
1$100
   Impact of the Recession: A Review.....II-9
Cautious Optimism Prevails.....II-9
Noteworthy Trends & Issues.....II-9
Technological Advancements To Drive Growth .....II-9
1$100
   Hardcore Games Indispensable To Growth.....II-10
Rise in Casual Gamers To Help Drive Demand.....II-10
1$100
   Serious Games to Enjoy Strong Growth in the Future.....II-11
Perceived Educative Value Of Video Games On the Rise.....II-11
1$100
   Video Games Industry Continues to Attract Investments.....II-12
Consolidation Blows In the Wind.....II-12
Handheld Game Consoles Depict Strong Growth.....II-12
1$100
   Handheld Games: Downloads Gain Popularity Over Subscription Fees.....II-13
Rising Game Development Costs Jeopardizes Profitability.....II-13
1$100
   Outsourcing: An Antidote to the Predicament.....II-14
Table 3: Global Video Games Development: Percentage Share of Outsourcing Cost of Total Development Cost for Years 2005-2010 (includes corresponding Graph/Chart).....II-14
Mobile Games Stand At the Forefront of Innovation & Growth.....II-14
1$350
   Wireless Gaming Offers Opportunities On a Platter.....II-151$100
   Small Screen Games Send Cash Registers Ringing.....II-16
3G Mobile Communications Offer a Business Case for Mobile Gaming.....II-16
Women: Major Revenue Spinners in the Mobile Games Market.....II-16
1$100
   Broadband Broadens The Online Gaming Market.....II-17
Online Games Gather Steam.....II-17
1$100
   Table 4: World Market for Online Video Games (2008): Percentage Breakdown of Dollar Sales of Top Game Titles - World of Warcraft, RuneScape, Lineage, Lineage II, Final Fantasy XI, Dofus and Others (includes corresponding Graph/Chart).....II-18

Table 5: World Market for Video Games (2006 & 2010P): Percentage Share Breakdown of Revenues by Segment – Online (MMOG and Casual Online) and Offline (includes corresponding Graph/Chart).....II-18
1$350
   Table 6: World Market for Online Games (2006): Percentage Breakdown of Online Games Titles Developed Ranked by Region – Japan, US, South Korea and Others (includes corresponding Graph/Chart).....II-19

Table 7: World Market for Video Games (2007): Percentage Breakdown of Dollar Sales by Retail and Online Distribution.....II-19

Table 8: Global Digital Game Platforms (2009): Percentage Breakdown of Revenues(includes corresponding Graph/Chart).....II-19

Table 9: Percentage Breakdown of Cumulative Number of Online Game Subscribers by Region – 2009 (includes corresponding Graph/Chart).....II-19
1$350
   Challenges To Reckon With.....II-20
Growth in PC Gaming Tames Down.....II-20
Convergence & Improved Network Capability: Crucibles for Success.....II-20
1$100
   Streaming Technology.....II-21
Growing Popularity of iPhone Casts a Long Shadow of Worry for Nintendo DS.....II-21
New PS3 Lacks Emotion Engine: Raises Concern.....II-21
1$100
   Outlook for PlayStation 3: A Straight Talk About the Product’s Future.....II-22
Trends in Video Game Advertising.....II-22
1$100
   Opportunities Are Afoot for Console Component Manufacturers.....II-231$100
   Strong Growth in Video Games Echoes Downstream Into the Semiconductor Market.....II-24
Table 10: Worldwide Video Game Semiconductor Market (2009): Percentage Breakdown of Dollar Sales by Category – Logic, Processors, DRAM, Flash, Analog, Optoelectronics, Discretes and Sensors (includes corresponding Graph/Chart).....II-24
1$350
   Table 11: Worldwide Video Game Semiconductor Market (2007): Percentage Breakdown of Dollar Sales of Leading Players – IBM, Sony, NEC, ATI/AMD, Sharp, Nvidia and Others (includes corresponding Graph/Chart).....II-25
A Peek Into Challenges In Store.....II-25
Threat of Second Hand Products On the Rise.....II-25
1$350
   Piracy Takes the Wind Out of the Market’s Sails.....II-26
Lack of Skilled Workforce.....II-26
1$100
   Negative Publicity Over Violent Video Games Blemishes Business Opportunities.....II-27
2009 & Beyond: A Recapitulation.....II-27
1$100
   New & Popular Games in Retrospect.....II-28
Top 5 Video Game Titles in the US, UK & Japan, Ranked by Unit Sales As of the Year
  2008.....II-28
Top Selling Mobile Games in 2008.....II-28
1$100
   Worldwide Video Game Releases in 2007.....II-29
2$200
  2. PRODUCT OVERVIEW.....II-319 $500  
   Video Games: A Primer.....II-31
Video Games Software: A Definition.....II-31
Online Downloads.....II-31
1$100
   DVDs.....II-32
CDs.....II-32
CD-ROMs.....II-32
Cartridges.....II-32
1$100
   Video Games Software: Classification By Gaming Platform.....II-33
Console Games Software.....II-33
Popular Games for Xbox 360.....II-33
1$100
   Popular Games for Sony’s PlayStation 3.....II-34
Handheld Games Software.....II-34
1$100
   PC Games Software (Excluding Online Games).....II-35
Online Games Software.....II-35
MMORPG (Massively Multiplayer Online Role Playing Game).....II-35
1$100
   Perpetual State Worlds (PSW).....II-36
Wireless Games Software.....II-36
Video Games Software: Classification By Game Genres.....II-36
1$100
   Adventure/Role-Playing.....II-37
Action.....II-37
Fighting/Combat Game.....II-37
First-Person Shooter Games.....II-37
Sports.....II-37
1$100
   Simulations.....II-38
Strategy Games.....II-38
Miscellaneous/Other.....II-38
Rhythm/Action.....II-38
Platformer.....II-38
Puzzle.....II-38
Racing/Flying.....II-38
1$100
   Popular Software Titles for Leading Consoles.....II-39
Popular Game Titles for Other Platforms.....II-39
1$100
  3. PROCESS OVERVIEW.....II-404 $300  
   Existing Model.....II-40
Design.....II-40
Development.....II-40
1$100
   In-house Developers.....II-41
Third Party Developers.....II-41
Independent Developers.....II-41
Publishing.....II-41
1$100
   Distribution.....II-42
Retail.....II-42
1$100
   Existing Value Chain Model.....II-43
Emerging Models.....II-43
A Typical Model of Emerging Value Chain.....II-43
1$100
  4. REGULATORY FRAMEWORK.....II-442 $200  
   Recreational Software Advisory Council (RSAC).....II-44
Entertainment Software Ratings Board (ESRB).....II-44
1$100
   Pan European Games Information (PEGI).....II-45
1$100
  5. PRODUCT LAUNCHES/DEVELOPMENTS.....II-4640 $1650  
   Majesco Entertainment Company to Launch Drama Queens.....II-46
THQ and JAKKS Pacific Roll Out Content Package.....II-46
NCsoft® Introduces City of Heroes®.....II-46
Konami Digital Entertainment Introduces New Games.....II-46
PandemicTM Studios Introduces The Lord of the Rings: ConquestTM.....II-46
1$100
   Electronic Arts to Launch Command & ConquerTM Red Alert 3: Uprising.....II-47
Paramount Digital and Electronic Arts to Unveil Godfather® II.....II-47
Sony Launches Dynamic In-Game Advertising Feature.....II-47
Namco Bandai Announces Update For Tekken® 5: Dark ResurrectonTM Online.....II-47
1$100
   Oberon Media Launches New I-Play Brand.....II-48
Electronic Arts Launches Rail Simulator.....II-48
Hands-On Mobile to Introduce BMW Racing.....II-48
Netlog and Jadestone to Introduce Multiplayer Games.....II-48
1$100
   Infogrames Group Adds Two New Titles to Atari Line-Up.....II-49
Atari Unveils Namco Museum RemixTM.....II-49
Atari to Launch My Horse and Me 2.....II-49
Atari to Introduce Naruto: Ultimate Ninja® Storm.....II-49
1$100
   Gamecock Media Group and Atari to Launch Legendary.....II-50
Atari to Introduce Afro Samurai in Europe.....II-50
NAMCO BANDAI Games and Atari to Launch Eternal SonataTM.....II-50
Atari to Unveil GhostbustersTM: The Video Game.....II-50
Atari to Introduce Asterix Brain Trainer for Nintendo DSTM.....II-50
1$100
   Atari to Launch Alone in the Dark.....II-51
Atari to Release Family Trainer.....II-51
Activision Publishing to Unveil X-Men Origins: Wolverine.....II-51
Activision Publishing Unveils Number of New Games.....II-51
1$100
   Activision Publishing Unveils Big League Sports.....II-52
Activision Publishing to Release Guitar Hero® World Tour on PlayStation®2.....II-52
Activision Publishing Launches Quantum of SolaceTM.....II-52
Feld Entertainment and Activision Introduce Monster Jam®: Urban Assault.....II-52
1$100
   Activision Launches The Legend of SpyroTM: Dawn of the Dragon.....II-53
Marvel and Activision Release Spider-Man: Web of ShadowsTM.....II-53
Activision Publishing to Launch Call of Duty®: World at War.....II-53
Activision Publishing to Launch HISTORYTM Civil War: Secret Missions.....II-53
1$100
   Activision Introduces Little League® World Series 2008.....II-54
Activision Launches Geometry Wars: Retro EvolvedTM 2.....II-54
Activision to Unveil Vigilante 8®: Arcade.....II-54
Capcom to Launch Resident Evil 5.....II-54
Capcom to Unveil Street Fighter IV.....II-54
Disney and Square Enix Release KINGDOM HEARTS Re: Chain of Memories.....II-54
1$100
   Disney Interactive Studios Unveils Club PenguinTM: Elite Penguin Force.....II-55
Disney Interactive Studios Launches Bolt game.....II-55
Disney Interactive Studios Introduces Disney TH!NK Fast.....II-55
Disney Interactive Studios Unveils Disney Fairies: Tinker Bell.....II-55
1$100
   Disney Interactive Studio to Launch Two New Games.....II-56
Disney Interactive Studios Releases Spectrobes: Beyond the Portals.....II-56
Disney Interactive Studios to Introduce Phineas and Ferb.....II-56
Disney Interactive Studios Rolls Out Two new Games.....II-56
1$100
   Disney Interactive Studios Unveils Disney Friends.....II-57
Disney Interactive Studios to Introduce Pure.....II-57
Disney Interactive Studios to Launch High School Musical: Work this out.....II-57
EA Mobile Introduces SimCityTM on iPod® touch and iPhoneTM.....II-57
EA Mobile Unveils Five New Games.....II-57
1$100
   EA Mobile Rolls Out Five Games for Phone.....II-58
EA Mobile Rolls Out EA Sports FIFA 09.....II-58
EA Mobile Introduces Tiger Woods PGA Tour® 09.....II-58
EA Mobile Unveils MONOPOLY Here & Now.....II-58
EA Mobile Launches EA SPORTSTM NASCAR 09.....II-58
EA Mobile Rolls Out Tetris® POP.....II-58
1$100
   EA Mobile to Introduce Ten Games.....II-59
EA Mobile Launches EATM Tetris®.....II-59
EA Mobile Unveils SimsTM DJ.....II-59
EA Mobile Rolls Out Kung Fu PandaTM.....II-59
EA Mobile Introduces Seven New Games.....II-59
1$100
   EA Mobile Launches Games for Smartphones.....II-60
EA Mobile Unveils Tetris® BlockoutTM.....II-60
EA Redwood Shores to Roll Out Dante's InfernoTM.....II-60
Electronic Arts Introduces SimsTM 2 Mansion and Garden Stuff Pack.....II-60
1$100
   Criterion Games Launches BurnoutTM Paradise The Ultimate Box.....II-61
Casual Entertainment Label Unveils NERF "N-Strike"TM.....II-61
Casual Entertainment Rolls Out Poker For Dummies®.....II-61
1$100
   Casual Entertainment Label Introduces MONOPOLY.....II-62
LucasArts and BioWare to Launch Star Wars®: The Old RepublicTM.....II-62
Electronic Arts Unveils Dead Space TM.....II-62
Electronic Arts to Roll Out Spore Creepy & Cute Parts Pack.....II-62
1$100
   Crytek and Electronic Arts Roll Out Crysis Warhead®.....II-63
Electronic Arts Launches FaceBreakerTM.....II-63
PandemicTM Studios Unveils Mercenaries 2: World in FlamesTM.....II-63
Black Box Introduces Need for SpeedTM Undercover.....II-63
Casual Entertainment Rolls Out Henry Hatsworth in the Puzzling Adventure.....II-63
1$100
   BioWare® Unveils Dragon AgeTM: Origins.....II-64
The SimsTM to Launch MySims.....II-64
Electronic Arts to Introduce Five Games.....II-64
Maxis Rolls Out SporeTM Creature Creator.....II-64
Electronic Arts Launches Skate It.....II-64
1$100
   EA Casual Entertainment Label Introduces BOOM BLOXTM.....II-65
Electronic Arts to Unveil BattleForgeTM.....II-65
Electronic Arts Introduces The SimCityTM Box.....II-65
EA Casual Entertainment Label to Roll Out ZuboTM.....II-65
Electronic Arts Introduces ARMY OF TWOTM.....II-65
1$100
   Nunchuck Games and Electronic Arts Launch Ninja ReflexTM.....II-66
Electronic Arts Unveils FIFA Street 3.....II-66
Electronic Arts Rolls Out Need for SpeedTM ProStreet.....II-66
Warner Bros. and Electronic Arts to Release New Video Game.....II-66
1$100
   Hands-On Mobile and Activision Launch Guitar Hero World Tour Mobile.....II-67
Electronic Arts and GigaMedia to Introduce New Online Game.....II-67
Hands-On Mobile Launches Guitar Hero® III.....II-67
Electronic Arts Introduces the Sims Carnival BumperBlast.....II-67
1$100
   Electronic Arts Introduces NFL Tour.....II-68
Hands-On Mobile Introduces Big Buck Hunter Pro.....II-68
Hands-On Mobile Introduces Crystal Quest.....II-68
Hands-On Mobile and Marvel Introduce the Incredible Hulk.....II-68
Hands-On Mobile and Marvel Introduce Iron Man.....II-68
Hands-On Mobile Introduces Trickshot Hustler.....II-68
1$100
   Jadestone Introduces a Detective Game.....II-69
KOEI Launches Dynasty Warriors®6.....II-69
KOEI Unveils Pop Cutie! Street Fashion Simulation.....II-69
KOEI Introduces Romance of the Three Kingdoms.....II-69
1$100
   KOEI Introduces Monster Racers.....II-70
KOEI Launches Fatal Inertia® EX.....II-70
KOEI Introduces Samurai Warriors®2 Xtreme Legends®.....II-70
KOEI Launches Warriors OrochiTM2.....II-70
KOEI Introduces Samurai Warriors®: KATANA.....II-70
1$100
   Konami Launches Sunday Vs Magazine Nettou! Dream Nine.....II-71
Konami to Launch Jikkyou Pawafuru Major League 3.....II-71
Konami to Introduce Metal Gear Solid 4.....II-71
LucasArts Introduces Star Wars the Clone Wars: Jedi Alliance.....II-71
1$100
   LucasArts and Day 1 Studios Roll Out Fracture.....II-72
LucasArts Launches Star Wars: The Force Unleashed.....II-72
LucasArts and Sony Online Unveil Star Wars Galaxies.....II-72
Majesco Entertainment Company to Introduce Gardening Mama .....II-72
Majesco Introduces Cooking Mama World Kitchen.....II-72
1$100
   Nintendo Launches New Games.....II-73
THQ Wireless to Launch Worms 2008.....II-73
Majesco Introduces Bananagrams® Game on Facebook® Platform.....II-73
Majesco Unveils Left Brain Right Brain 2 For Nintendo.....II-73
Majesco Launches Math Blaster in the Prime Adventure.....II-73
1$100
   Majesco Entertainment Company Introduces Powerbike.....II-74
Majesco, AQ Interactive and Mistwalker Roll Out RPG AWAY.....II-74
Majesco Entertainment Company Unveils Marker Man Adventures.....II-74
Majesco Entertainment Company Introduces Orchard.....II-74
Majesco and Sandlot Games to Launch Cake Mania® 2.....II-74
Majesco and Sandlot Games Roll Out Cake Mania: In The Mix.....II-74
1$100
   Majesco and Gogii Games Introduce Babysitting Mania.....II-75
Majesco Unveils Major Minor's Majestic March.....II-75
Sabi with Microsoft Introduces ItzaBitza.....II-75
NAMCO BANDAI Games America Rolls Out SURGETM.....II-75
1$100
   Namco Bandai Games Re- Introduces Ace Combat® 6 Flightstick Bundle.....II-76
NAMCO BANDAI Games America Unveils Soulcalibur® IV.....II-76
NAMCO BANDAI Games America to Launch We SkiTM & Snowboard.....II-76
Tecmo® Introduces TECMO BOWL®: KICKOFF.....II-76
Tecmo Unveils Ninja Gaiden® Dragon Sword.....II-76
1$100
   NAMCO BANDAI Rolls Out Digimon World® Championship.....II-77
NAMCO BANDAI to Unveil New Video Game.....II-77
NAMCO BANDAI Introduces Tamagotchi Connection®: Corner Shop® 3.....II-77
PopCap Games and Nokia to Introduce Multiplayer Mobile Games.....II-77
NAMCO BANDAI Games America Unveils We CheerTM.....II-77
1$100
   Midway Games Introduces Mortal Kombat® vs. DC Universe.....II-78
Nokia Unveils SNAP Mobile SDK 2.2.....II-78
Midway Games to Roll Out Blitz: The League® II.....II-78
Namco Bandai Games to Launch Splatterhouse.....II-78
1$100
   NAMCO BANDAI Games America to Introduce TEKKEN® 6.....II-79
NCsoft Rolls Out City of Heroes Issue 13: Power and Responsibility.....II-79
Nokia Games Publishing Launches Yamake.....II-79
Namco Bandai Games Introduces Namco MuseumTM: Virtual Arcade.....II-79
1$100
   NCsoft Introduces GraciaTM from The Chaotic ThroneTM.....II-80
Midway Introduces MidwayArcade.com Site.....II-80
Majesco Entertainment to Release New Game.....II-80
Sony Unveils MLB 09 The ShowTM.....II-80
1$100
   Sony Computer Entertainment America Rolls Out Resistance 2TM.....II-81
Sony Introduces LittleBigPlanetTM.....II-81
Sony Rolls Out Gran TurismoTM 5 Prologue.....II-81
Sony Computer Entertainment America to Introduce God of War® PSP®.....II-81
Sony Computer Entertainment Japan to Roll Out New Product.....II-81
1$100
   UBISOFT® Launches Planet Rescue.....II-82
UBISOFT® to Publish Hell's KitchenTM.....II-82
Ubisoft to Roll Out Another Prince of Persia.....II-82
RockStar Games to Launch Grand Theft Auto: Chinatown Wars.....II-82
Rockstar Games Introduces Grand Theft Auto IV PC Version.....II-82
1$100
   Rockstar Games Launches Midnight Club: Los Angeles.....II-83
Konami Digital and 2K Sports Unveil MLB Power Pros 2008.....II-83
THQ Unveils Rock UniversityTM Presents: The Naked Brothers Band.....II-83
THQ Rolls Out Saints Row® 2.....II-83
Atari to Introduce Naruto: Uzumaki Chronicles.....II-83
1$100
   Atari Unveils Dragon Ball Z: Budokai Tenkaichi 3.....II-84
Atari to Roll Out Dragon Ball Z®: Burst Limit.....II-84
Atari to Launch Dragon Ball: Origins.....II-84
Atari to Introduce Dragon Ball Z®: Infinite World.....II-84
Atari to Unveil Naruto: Ultimate Ninja Heroes 2: The Phantom Fortress.....II-84
1$100
   Atari to Roll Out Asterix at the Olympic Games.....II-85
Atari to Launch Jenga® World Tour.....II-85
Atari Introduces Godzilla® Unleashed and Godzilla Unleashed: Double Smash.....II-85
Atari Unveils Namco MuseumTM DS.....II-85
Atari to Roll Out Smash Court TennisTM 3.....II-85
1$100
  6. RECENT INDUSTRY ACTIVITY.....II-8626 $1000  
   Square Enix Completes Acquisition of Eidos Plc.....II-86
Jaleco Exits Video Game Business.....II-86
Ubisoft Takes Over Southlogic Studios.....II-86
Sony Online Entertainment Acquires Octopi's PoxNora.....II-86
City Interactive and Nintendo of America Ink Agreement.....II-86
Square Enix Enters into an Accord with Ubisoft.....II-86
1$100
   Activision Publishing Pockets Budcat Creations.....II-87
Activision Publishing Takes Over Budcat Creations.....II-87
Capcom Acquires K2 Co Ltd.....II-87
Electronic Arts Takes Over ThreeSF.....II-87
Electronic Arts to Take Over Hands-On Mobile Korea Assets.....II-87
1$100
   Ubisoft Entertainment to Acquire Gameloft Development Facility.....II-88
Disney Interactive Studios Inks Agreement with Gamestar.....II-88
Ubisoft Entertainment Acquires Tom Clancy Label.....II-88
EA to Acquire Take-Two Interactive.....II-88
Shanda Interactive and NCsoft Corporation Ink Agreement.....II-88
Electronic Arts Acquires VG Holding.....II-88
1$100
   Infogrames Entertainment Acquires Atari.....II-89
THQ to Acquire Big Huge Games.....II-89
Take-Two Interactive Software Snaps Up Illusion Softworks.....II-89
Hands-On Mobile Receives License for Guitar Hero® World Tour.....II-89
1$100
   Activision Inks Deal with System 3.....II-90
CE Europe to Establish Capcom Entertainment France.....II-90
Atari Buys Cryptic Studios.....II-90
UTV Software Acquires True Games Interactive.....II-90
Electronic Arts and Eidos Interactive Sign Agreement.....II-90
1$100
   Electronic Arts Signs Agreement with Endemol.....II-91
Electronic Arts and Taito Sign Agreement.....II-91
Electronic Arts Signs Agreement with Double Fine Productions.....II-91
1$100
   Electronic Arts Acquires J2M Soft.....II-92
PopCap Games® Extends Agreement with Electronic Arts.....II-92
Electronic Arts and Grasshopper Manufacture Sign Agreement.....II-92
Electronic Arts Signs Agreement with Epic Games.....II-92
Electronic Arts and United Talent Agency Sign Agreement.....II-92
1$100
   Electronic Arts Signs Agreement with id Software.....II-93
Electronic Arts Signs Agreement with IAHGames.....II-93
Electronic Arts Expands Agreement with Massive.....II-93
1$100
   Image Comics and Electronic Arts to Unveil Comic Book Series.....II-94
Electronic Arts Expands Agreement with National Football League.....II-94
Hands-On Mobile Signs Agreement with XENDEX.....II-94
Jadestone Networks to Expand DiceArena Network.....II-94
Jadestone Networks Selects Gala Coral.....II-94
1$100
   Jadestone Network Chooses PAF.....II-95
Rockstar Games Takes Over Mad Doc Software.....II-95
Double Fusion Signs Agreement with SEGA, Midway, THQ, and Eidos.....II-95
Marvel Entertainment Signs Agreement with THQ.....II-95
1$100
   Majesco Entertainment and Scholastic Interactive Enter into Agreement.....II-96
Codemasters Enters into Partnership with Majesco Entertainment.....II-96
Massive and Activision Publishing Enter into Agreement.....II-96
1$100
   Massive Signs Deal with THQ.....II-97
Midway Games and National Amusements Enter into Agreement.....II-97
Midway Games to Integrate Operations of Midway Studios.....II-97
1$100
   Microsoft Collaborates with Telecom Italia.....II-98
Namco Bandai Enters into Agreement with KOEI.....II-98
NAMCO BANDAI Enters into Partnership with National Geographic.....II-98
NCsoft® to Form NC WestTM.....II-98
1$100
   Nokia and Rogers Wireless Signs Agreement.....II-99
THQ Acquires Elephant EntertainmentTM and Inks Agreement with Oberon Media.....II-99
1$100
   Sony Enters into Partnership with Double Fusion.....II-100
UBISOFT® to Open Studio.....II-100
Ubisoft® Inks Agreement with Tecmo.....II-100
Take-Two Interactive Inks Agreement with Creative Team of Rockstar Games.....II-100
1$100
   Take-Two Interactive and Ditan Distribution Sign Agreement.....II-101
THQ Acquires Publishing Rights.....II-101
THQ Inks Agreement with DreamWorks Animation.....II-101
Playboy Enterprises and THQ Wireless Ink an Agreement.....II-101
1$100
   Jadestone Acquires GamArena Ab.....II-102
Oberon Media Acquires PixelPlay.....II-102
Ubisoft Acquires Digital Kids.....II-102
Oberon Media Acquires I-play.....II-102
Eidos Acquires Rockpool Games.....II-102
1$100
   Ubisoft Acquires Sunflowers.....II-103
Eidos Acquires Bluefish Media.....II-103
Macrovision Acquires All Media Guide Holdings.....II-103
FXLabs Acquires Knibble.com.....II-103
Big Fish Acquires Thinglefin.....II-103
Mad Catz Acquires Saitek.....II-103
1$100
   Warner Bros. Acquires TT Games.....II-104
WBIE On an Acquisition Spree.....II-104
Shanda Acquires Onwind.....II-104
Oberon Media Acquires Friends Games Developer.....II-104
Dynasty Gaming Acquires Junnet and Beijing Baihui.....II-104
1$100
   Electronic Arts Acquires BioWare and Pandemic Studios.....II-105
Electronic Arts Acquires Super Computer.....II-105
Activision Acquires Bizarre Creations.....II-105
Intel Acquires Havok.....II-105
Mad Catz Acquires Joytech.....II-105
Red Mile Entertainment Acquires IR Gurus.....II-105
Epic Games Acquires PCF.....II-105
1$100
   LM STS Acquires 3Dsolve.....II-106
Activision Partners with Vivendi, Creates Activision Blizzard.....II-106
Disney Interactive Studio Acquires Junction Point Studio.....II-106
Games Group Acquires Gamestation.....II-106
1$100
   CDC Games Acquires Optisp.....II-107
Finet Group Acquires Hangzhou Tianchang.....II-107
GameStop Acquires Rhino Video Games.....II-107
Eworld Interactive Acquires Publishing Rights.....II-107
MNC Acquires Shares in Nexgen.....II-107
Electronic Arts Inc Acquires Headgate Studios Inc.....II-107
Gottaplay Interactive Acquires Gamershare LLC.....II-107
1$100
   CNET Inc Acquires Gamekult.com.....II-108
THQ Inc Acquires Mass Media Inc.....II-108
Global Netoptex Inc Acquires Online Games Services Inc.....II-108
MumboJumbo LLC Acquires Ritual Entertainment Inc.....II-108
Sony Online Entertainment LLC Acquires Sigil Games Online Inc.....II-108
Electronic Arts Acquires Stake in The9 Ltd.....II-108
THQ Acquires Universomo Oy.....II-108
1$100
   D3 Publisher Acquires Vicious Cycle.....II-109
Balderton Capital Takes Over Codemasters.....II-109
10TACLE STUDIOS AG Acquires Stormregion.....II-109
Linden Lab Acquires Windward Mark Interactive.....II-109
Nintendo Acquires Major Stake in Monolith Soft.....II-109
1$100
   Eidos Acquires Morpheme Wireless.....II-110
Rebellion Acquires Clickwheel Ltd.....II-110
Traveller’s Tales Acquires Embryonic Studios.....II-110
Extra Mile Studios Acquires Vicious Engine Middleware Solution.....II-110
I-play Acquires License for Jenga.....II-110
1$100
   PopCap Games Acquires SpinTop Games.....II-111
Shanda Interactive Acquires Aurora Technology.....II-111
Paradox Interactive Merges with Majesty IP.....II-111
Mojo Mediaworks Merges with eWorld Interactive.....II-111
Signature Devices Acquires Distribution Rights.....II-111
NanoSensors Enters Into Merger with Cuchulainn Holdings.....II-111
Game Group Merges with Gamestation.....II-111
1$100
  7. FOCUS ON SELECT PLAYERS.....II-1127 $450  
   Activision Blizzard, Inc. (USA).....II-112
Capcom Co., Ltd. (Japan).....II-112
1$100
   Electronic Arts, Inc. (USA).....II-113
EA Mobile, Inc. (USA).....II-113
1$100
   Infogrames Entertainment, S.A. (France).....II-114
Atari, Inc. (USA).....II-114
Jadestone Group AB (Sweden).....II-114
Konami Corporation (Japan).....II-114
1$100
   Konami Digital Entertainment Co. Ltd. (Japan).....II-115
Konami Gaming Inc. (USA).....II-115
Microsoft Corporation (USA).....II-115
Namco Bandai Holdings, Inc. (Japan).....II-115
1$100
   Namco Bandai Games America Inc. (USA).....II-116
Nintendo Co. Ltd. (Japan).....II-116
Oberon Media, Inc. (USA).....II-116
1$100
   Sega Corporation (Japan).....II-117
Sony Computer Entertainment America Inc. (USA).....II-117
Square Enix Holdings Co. Ltd (USA).....II-117
Eidos Plc (UK).....II-117
Take 2 Interactive Software, Inc. (USA).....II-117
1$100
   Ubi Soft Entertainment S.A (France).....II-118
1$100
  8. GLOBAL MARKET PERSPECTIVE.....II-119   
   Table 12: World Recent Past, Current and Future Analysis for Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart).....II-1191$350
   Table 13: World Historic Review for Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart).....II-1201$350
   Table 14: World 10-Year Perspective for Video Games Software by Geographic Region/Country – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart).....II-1211$350
   Table 15: World Recent Past, Current and Future Analysis for Console Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart).....II-1221$350
   Table 16: World Historic Review for Console Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart).....II-1231$350
   Table 17: World 10-Year Perspective for Console Video Games Software by Geographic Region/Country – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart).....II-1241$350
   Table 18: World Recent Past, Current and Future Analysis for Handheld Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart).....II-1251$350
   Table 19: World Historic Review for Handheld Video Games Software by Geographic Region/ Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart).....II-1261$350
   Table 20: World 10-Year Perspective for Handheld Video Games Software by Geographic Region/ Country – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart).....II-1271$350
   Table 21: World Recent Past, Current and Future Analysis for PC Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart).....II-1281$350
   Table 22: World Historic Review for PC Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart).....II-1291$350
   Table 23: World 10-Year Perspective for PC Video Games Software by Geographic Region/Country – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009 and 2015 (includes corresponding Graph/Chart).....II-1301$350
   Table 24: World Recent Past, Current and Future Analysis for Online Video Games Software by Geographic Region/ Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart).....II-1311$350
   Table 25: World Historic Review for Online Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart).....II-1321$350
   Table 26: World 10-Year Perspective for Online Video Games Software by Geographic Region/Country – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart).....II-1331$350
   Table 27: World Recent Past, Current and Future Analysis for Wireless Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart).....II-1341$350
   Table 28: World Historic Review for Wireless Video Games Software by Geographic Region/Country – United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart).....II-1351$350
   Table 29: World 10-Year Perspective for Wireless Video Games Software by Geographic Region/ Country – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart).....II-1361$350
III. MARKET183$1950
  1. THE UNITED STATES.....III-177 $1825  
   A. Market Analysis.....III-1
Outlook.....III-1
Weathering the Recession: A Straight Talk.....III-1
1$75
   Table 30: US Video Games Market (2008): Percentage Breakdown of Dollar Sales by Segment – Console Game Software/Hardware, PC Game Software, and Accessories and Peripherals (includes corresponding Graph/Chart).....III-2
Video Games Software: Market Basics.....III-2
1$200
   Spending on Video Games in 2008 Registers Smart Increase.....III-3
Rise in Broadband Access, Bandwidth and Social Networking Sites Drive Online
  Gaming.....III-3
1$75
   Table 31: Key Point of Internet Access for Online Gamers in the US for 2008 By Age Group (includes corresponding Graph/Chart).....III-4

Table 32: Online Games Market in the US: Percentage Breakdown by Game Type for the Year 2007 (includes corresponding Graph/Chart).....III-4
1$200
   Competition Heating Up.....III-5
The New Battling Order in the Software Market.....III-5
Table 33: US Video Game Software Market (2007, 2009 & 2011): Percentage Breakdown of Dollar Sales by Platform - Nin Wii, Xbox 360, PlayStation 3, Nin Dual Screen, PlayStation Port, PlayStation 2, Nin Game Boy Advance, Nin GameCube and Xbox (includes corresponding Graph/Chart).....III-5
1$200
   Console Hardware: Who’s Leading.....III-6
Table 34: Video Game Console Market in the US (2007 & 2008): Percentage Share Breakdown of Dollar Sales by Key Players - Nintendo, Sony and Microsoft (includes corresponding Graph/Chart).....III-6
1$200
   Table 35: 7th Generation Consoles in the US (2008): Percentage Share Breakdown of Unit Sales by Console Systems – Wii, Xbox 360 and PS3 (includes corresponding Graph/Chart).....III-7

Table 36: US Video Games Market (2008): Percentage Breakdown of Total Time Spent by Gamers on Video Games by Console - PlayStation 2, Xbox 360, Wii, Xbox, PlayStation 3, GameCube and Others (includes corresponding Graph/Chart).....III-7
Publishers Keen to Enhance Product Portfolio.....III-7
Mobile Gaming – ‘All Set’ to Grow.....III-7
1$200
   Video Games Find Success in the Retail Sector.....III-8
Retail Stores.....III-8
1$75
   Online Outlets.....III-9
Specialty Video Stores.....III-9
Other.....III-9
Table 37: US Video Games Market (2006): Percentage Share Breakdown by Distribution Channel - Department/ Major Chains, Direct Mail/E-commerce, Electronics/Video Store, Food/Drug Store, Mass Merchant/Discount Store, Toy Store, and Others (includes corresponding Graph/Chart).....III-9
1$200
   Table 38: Leading Video Game Retailers in the US Market for 2006: Percentage Market Share for Best Buy, Circuit City, GameStop, Target, Toys ‘R’ Us, Wal-Mart, and Others (includes corresponding Graph/Chart).....III-10

Table 39: US Video Games Market (2006): Percentage Market Distribution of Home Console Software, Home Console Hardware, Portable Software, and Portable Hardware by Leading Retailers - Wal-Mart, Best Buy, Target, GameStop, and Toys ‘R’ Us (includes corresponding Graph/Chart).....III-10
1$200
   Digital Distribution Gathers Momentum.....III-11
Prominent Game Titles and New Consumers.....III-11
Changing Demographics: A Primer Driver.....III-11
1$75
   Table 40: Video Game Users in the US for 2008: Percentage Share Breakdown by Age Group - Below 18 years, 18-49 years, and 50+ years (includes corresponding Graph/Chart).....III-12

Table 41: Online Gamers in the US in 2008: Percentage Share Breakdown by Gender - Male and Female.....III-12

Table 42: Mobile Gamers in the US Market for 2008: Percentage Market Share by Gender - Female and Male.....III-12
1$200
   Table 43: US Video Games Industry (2007): Percentage Breakdown of Gamers (Casual and PC or Console) by Age Group (includes corresponding Graph/Chart).....III-13

Table 44: US Video Games Industry (2007): Percentage Breakdown of Gamers (Casual and PC or Console) by Gender (includes corresponding Graph/Chart).....III-13
1$200
   Choice of Content.....III-14
Table 45: Video Game Market in the US (2007): Game Preferences by Genre (in %) (includes corresponding Graph/Chart).....III-14

Table 46: PC Games Market in the US (2007): Percentage Breakdown of Unit Sales by Genre (includes corresponding Graph/Chart).....III-14
1$200
   Table 47: Video Games Market in the US (2008): Percentage Breakdown of Sales by Game Type – Games for Everyone, Games for Teens, and Games for Mature Adults (includes corresponding Graph/Chart).....III-15
Other Factors Driving Revenue Growth.....III-15
1$200
   Table 48: US Video Games Industry (2007-2010): Percentage Breakdown of Advertising Expenditure by Category - Web-Based Video Games, Advergames, and Console & PC-based Video Games (includes corresponding Graph/Chart).....III-16
Hollywood and Video Games.....III-16
Films Inspired by Games.....III-16
1$200
   Video Game Title Rights Purchased in the Recent Past.....III-17
Games Borrow from Films.....III-17
1$75
   Video Games Content: Cause for Concern.....III-18
ESA: A Dedicated Platform for Interactive Game Publishers.....III-18
1$75
   Chart Toppers.....III-19
Top 10 Video Game Publishers in the US - 2008.....III-19
Table 49: Leading Video Game Publishers in the US (2008): Percentage Market Share Breakdown of Leading Game Publishers – Nintendo, Take 2,MTV Games, Ubisoft, Sony, Sega, THQ, Microsoft, Square Enix and Others (includes corresponding Graph/Chart).....III-19
1$200
   Top 3 Game Titles in 2008.....III-20
Table 50: Leading Gaming Software Titles in the US (2008): Breakdown of Unit Sales of Top Titles - Wii Play, Madden 2009 and Theft Auto IV (In Thousands) (includes corresponding Graph/Chart).....III-20
Top 10 PC Game Titles for 2008.....III-20
1$200
   Leading Binary Runtime for Wireless (BREW) Mobile Games for 2008.....III-21
Top Selling Video Game Titles in the US in 2007 (By Unit Sales).....III-21
Table 51: Video Games Market in the US (2007): Breakdown of Unit Sales of Top Titles - Halo 3, Wii Play With Remote, Call of Duty 4: Modern Warfare, Guitar Hero III: Legends of Rock, Super Mario Galaxy, Pokémon Diamond, Madden NFL 08, Guitar Hero 2, Assassin’s Creed, and Mario Party 8 (In Thousands) (includes corresponding Graph/Chart).....III-21
1$200
   Listing of Top 10 PC Game Titles for the Year 2007.....III-22
Leading Players in the US Video Games Market - 2007.....III-22
Table 52: US Video Games Market (2007): Leading Players – Nintendo, Sony Play Station, Mattel, Microsoft Xbox, and Hasbro Ranked in terms of Dollar Sales (in US$ Million) (includes corresponding Graph/Chart).....III-22
1$200
   Leading Players in the North American Mobile Gaming Industry - 2007.....III-23
Table 53: North American Mobile Gaming Industry (2007): Percentage Breakdown of Dollar Sales of Leading Players - EA Mobile, Glu Mobile, Gameloft, Capcom Entertainment, Namco, Hands-On Mobile, GOSUB 60, Konami, Superscape, RealNetworks and Others (includes corresponding Graph/Chart).....III-23
Product Introductions/Enhancements.....III-23
30$1175
   Strategic Corporate Developments.....III-5315$625
   Key US Players.....III-687$325
   B. Market Analytics.....III-75
Table 54: US Recent Past, Current & Future Analysis for Video Games Software by Platform – Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-75
1$200
   Table 55: US Historic Review for Video Games Software by Platform – Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-761$200
   Table 56: US 10-Year Perspective for Video Games Software by Platform – Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-77
1$200
  2. Canada.....III-785 $825  
   A. Market Analysis.....III-78
Outlook.....III-78
Market Scenario.....III-78
Table 57: Video Games Hardware Market in Canada (2008): Percentage Share Breakdown of Sales by Console (includes corresponding Graph/Chart).....III-78
1$200