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  TOYS AND GAMES
A Global Strategic Business Report

This report analyzes the worldwide markets for Toys and Games in Millions of US$. The major product segments analyzed are Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, and Other Toys and Games), and Video Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets. The report profiles 296 companies including many key and niche players worldwide such as Activision, Inc., Electronic Arts Inc, Hasbro, Inc., JAKKS Pacific, Inc., Konami Corporation, Konami Digital Entertainment Co., Ltd., LEGO Group, Motorsports Authentics, Mattel Inc., Microsoft Corporation, Nintendo Co. Ltd., NAMCO BANDAI Holdings Inc., Nokia Corporation, Playmates Toys, Inc, Ravensburger AG, Russ Berrie and Company, Inc., Sanrio Company Ltd., Sega Corporation, Tarata Toys Ltd, THQ Inc., Toy Quest, and VTech Holdings Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2778  PAGES:    663
PRICE:    $4450  DATE:       October 2008
COMPANIES:  296  MARKET DATA TABLES:   248
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  TOYS AND GAMES (Complete Report) Pages : 663   | $4450
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS5$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level:.....I-2
CAGR Disparities Between Historic & Current Data.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Traditional Toys.....I-4
Games and Puzzles.....I-4
Infant/Preschool.....I-4
Activity/Construction Toys.....I-4
Dolls/Action Figures.....I-4
  
   Vehicles/Ride Ons.....I-5
Soft/Plush Toys.....I-5
Other Toys and Games.....I-5
Video Games.....I-5
  
II. EXECUTIVE SUMMARY114$2350
  1. Toys & Games – A Market Insight.....II-13 $300  
   Toys and Games - Not Just “Playthings”.....II-1
Down the Time Lane.....II-1
1$100
   Current Scenario.....II-2
Changing Dynamics Shaping the Future.....II-2
1$100
   Factors Influencing the Toys/Games Industry.....II-3
1$100
  2. Issues and Trends.....II-48 $1200  
   Trends Driving the Industry.....II-4
The Christmas Factor.....II-4
Vulnerability to Changing Fashion/Tastes.....II-4
Erratic Demand.....II-4
Parents Spend Billions on Toys for their children.....II-4
1$100
   Table 1: Global Market for Children’s Toys (2003): Dollars Spent Per Child on Children's Toys Annually in Select Countries - Japan, the UK, France, USA, Europe (average), Asia and Oceania, and Africa (includes corresponding Graph/Chart).....II-5
Movies, Cartoons and Toys- A Profitable Equation.....II-5
Licensing Properties of Leading US Companies for Hit Movies of 2005.....II-5
1$350
   Life-Like Interactive Toys- Capturing Fancy of All.....II-6
Electronic Edutainment Toys: Every Child’s Desire.....II-6
Casual Games Soar High.....II-6
1$100
   Corporate Advertising Makes Rapid Inroads into Gaming World.....II-7
Innovative Merchandising Keeps the Business Ticking.....II-7
1$100
   Leading Distribution Channels.....II-8
Table 2: World Market for Toys and Games (2005): Percentage Share Breakdown of Dollar Sales by Distribution Channels - Mass Merchant/Discount, Toy Stores, Specialty Stores, Direct Mail/Pure E-tailer, Dept. Major Chains, Electronic/Video, Food/Drug Stores and Others (includes corresponding Graph/Chart).....II-8
The Global Video Game Market: An Overview.....II-8
Table 3: World Video Games Market (2005): Percentage Share Breakdown of Players by Age Group (includes corresponding Graph/Chart).....II-8
1$350
   Table 4: World PC Games Market (2005): Percentage Share Breakdown of Players by Age Group (includes corresponding Graph/Chart).....II-9

Table 5: Home Video Game Market in North America (2006): Percentage Market Share Breakdown of Leading Players - EA, Nintendo, Activision, THQ, Sony, Take2, Capcom, and Others (includes corresponding Graph/Chart).....II-9
Violent Video Games: Gross Abuse of the Entertainment Concept.....II-9
1$350
   Winds of Change in the Toy Industry.....II-10
Diversification of Doll Manufacturers.....II-10
Changing Concepts for Girls’ Toys.....II-10
Expensive Toys – The New Norm.....II-10
Mobile Gaming-A Rapidly Developing Market.....II-10
1$100
   Online Games to Experience Strong Growth.....II-11
Table 6: World Online Gaming Market (2004): Percentage Share Breakdown by Average Gaming Time Per Day (includes corresponding Graph/Chart).....II-11
A Future Perspective.....II-11
Hi-Tech Toys Drive the Market.....II-11
1$350
  3. Product Overview.....II-125 $500  
   Toys.....II-12
Traditional Toys and Games.....II-12
Infant/Preschool Toys and Games.....II-12
Dolls/Action Figures.....II-12
Dolls.....II-12
1$100
   Action Figure Toys.....II-13
Activity/Construction Toys.....II-13
Girls’ and Boys’ Toys.....II-13
World Market for Toys and Games (2004): Percentage Breakdown by Leading Toys for
  Girls –Barbie, Bratz, Doll, Video Games, Dora the Explorer Leap Frog, Care
    Bears, Cabbage Patch Dolls, Elmo, Educational Toys Polly Pocket, My Little Pony,
      American Girl, Video Now, Arts & Crafts Supplies Strawberry Shortcake,
        Disney/Princess Related and Stuffed Animals.....II-13
1$100
   World Market for Toys and Games (2004): Percentage Breakdown by Most Popular Toys for
  Boys –Video Games, Spiderman, Remote Control Toys, Hot Wheels, Trucks, Cars,
    Legos, Yu-Gi-oh, Leap Frog, Elmo, Train Set, Sponge Bob and Others.....II-14
1$100
   Indoor Games.....II-15
Games and Puzzles.....II-15
Soft/Plush Toys.....II-15
Vehicles/Ride Ons.....II-15
Vehicles.....II-15
Ride Ons.....II-15
Other Toys and Games.....II-15
Video Games.....II-15
2$200
  4. Toys & Games Industry - An Overview.....II-178 $800  
   Facts in Perspective.....II-17
Children-More Adult-Like.....II-17
Intelligent Toys- Flavor of the Day.....II-17
1$100
   Licensed Toys –An Important Growth Driver.....II-18
Technology- The Critical Component.....II-18
1$100
   Traditional Toys- Still High on the Popularity Charts.....II-19
Video Games-Paving the Path.....II-19
Traditional Toys – Still There, Nevertheless Slowing Down.....II-19
1$100
   Greater Demand for Pre-Owned Video-Game Consoles: Affordability a Major Factor..II-20
Rapid Increase in Video-Game Disc Output Goes Unnoticed.II-20
Table 7: DVD Replication Outlook in North America Product Segments Independently Analyzed –Video Games and DVD-Video (In Million Units) (includes corresponding Graph/Chart).....II-20
1$350
   Crucial Factors in the Selection of Toys.....II-21
10 Top-Rated Christmas Toys and Games Choices (2004 Vs. 2001).....II-21
Changing Perspectives in the Industry– A Brief Study.....II-21
The Ultimate Toy Box - Technology Brings Radical Changes.....II-21
1$100
   Mobile Gaming Market Develops Rapidly.....II-22
Corporate Advertising – An Essential Component in Success Stories.....II-22
Right Advertisement and Realism –A Potent Mix.....II-22
Co-branding with Sports Titles.....II-22
1$100
   Other In-game Brands.....II-23
The Technology Factor.....II-23
Video Games – The Craze Driving the Industry.....II-23
Technological Evolution Powers Video Gaming Industry.....II-23
Video Gaming on Internet Boosts Market.....II-23
1$100
   Intense Competition in Video Gaming Market.....II-24
1$100
  5. Recent Industry Activity.....II-2529 $1500  
   DreamWorks and THQ Reach An Agreement.....II-25
Marvel Entertainment and THQ Signs Licensing Agreement.....II-25
THQ Acquires Elephant Entertainment Games Business.....II-25
Jakks Pacific Inks Agreement with MGM.....II-25
1$100
   Jakks Pacific(R) Enters into Global Licensing Agreement.....II-26
Solid State Networks Partners with Alchemic Dream.....II-26
WWE Inks a Multi-year Licensing Deal with Mattel.....II-26
K’NEX Inks a Distribution Agreement with TOMY.....II-26
PEP to Acquire DWI.....II-26
1$100
   Disney Interactive Studios Acquires Gamestar.....II-27
ImagiTrend to Take Over Castle Technologies.....II-27
Vivendi Receives EU Approval for Acquisition of Controlling Interest in
  Activision.....II-27
The9 Acquires Minority Stake in G10.....II-27
SilverBirch to Take Over Lighthouse.....II-27
Hornby Acquires Corgi Classics.....II-27
1$100
   SK Telecom Acquires Stake in Shanghai Magicgrids.....II-28
RealNetworks to Spin Off Global Casual Games Business.....II-28
Autodesk Acquires Kynogon.....II-28
Electronic Arts to Acquire Hands-On Mobile Korea.....II-28
Mandalay Media to Acquire Green Screen Interactive.....II-28
Intertek Introduces Safety Tested Certification for Toy Makers.....II-28
1$100
   JAKKS Pacific Inks an Agreement With TNA.....II-29
Blue Fang Games and THQ Inks a Development Agreement.....II-29
Fisher-Price® Collaborates with ToyQuest to Produce Brand New Program.....II-29
THQ Wireless Sings Multi-Year Agreement with Playboy Enterprises.....II-29
Boss Media Takes Over Dynamite Idea.....II-29
1$100
   Hasbro Takes Over Trivial Pursuit Brand.....II-30
Imperial Toy® to Acquire One Stop Toy®.....II-30
Signature Devices to Take Over Ascended Entertainment.....II-30
1$100
   Grand Toys International to Take Over Wham-O.....II-31
Pyramid Saimira Takes Over Controlling Stake in Aurona Technologies.....II-31
Jump Games Ties Up with Manchester United Football Club.....II-31
Elmer's Products Takes Over James Galt & Co.....II-31
1$100
   RealNetworks Completes Acquisition of Trymedia.....II-32
Brainytoys Acquires Marshmallow Fun Co.....II-32
Brainytoys Takes Over Reveal Entertainment.....II-32
Brainytoys Inks an Agreement with Classic Media.....II-32
Take-Two Interactive Takes Over Illusion Softworks.....II-32
Red Pearl Acquires Lightning Poker.....II-32
1$100
   Glu Mobile to Acquire Superscape.....II-33
HaPe Completes Acquisition of Odyssey Toys.....II-33
Actiga Completes the Acquisition of Qmotions.....II-33
The Step2 Co to Take Over Thinkactivity.....II-33
Indiagames Partners with PopCap® Games.....II-33
1$100
   THQ Takes Over Big Huge.....II-34
7seas Tech Takes Over Neodelight.....II-34
Hasbro Takes Over Cranium.....II-34
Ultizen Games Takes Over Mo-Star.....II-34
1$100
   Nokia Extends Games Distribution Channels in China and Taiwan.....II-35
JAKKS Extends Licensing Agreement with NAMCO BANDAI Games America.....II-35
Electronic Arts to Invest in Neowiz Corp.....II-35
Phantom EFX Enters into an Agreement with Phantom Fiber.....II-35
1$100
   CDC Games and Sonokong Extends Online Gaming Partnership.....II-36
THQ Ties up With Zuffa.....II-36
The LEGO® Group and NetDevil® to Co-Develop MMOG.....II-36
Nunchuck Games and EA Join Forces to Co-Publish Ninja Reflex .....II-36
Electronic Arts Joined Forces with HASBRO.....II-36
1$100
   JAKKS Pacific and Discovery Signs Master Toy License Agreement.....II-37
Electronic Arts Enters into a Distribution Agreement with Wmode.....II-37
Sababa Toys and Front Porch Merge.....II-37
Finet Completes the Acquisition of Tianchang.....II-37
1$100
   Game Group Plc Acquires Games Station.....II-38
Matrix Holdings Completes the Acquisition of Funrise Toy Corp.....II-38
RealNetworks Completes the Acquisition of Game Trust.....II-38
Ujogo Completes the Acquisition of Gaming Everywhere.....II-38
Accel Partners Completes the Acquisition of Gameforge.....II-38
CNET Networks Completes the Acquisition of Gamekult.....II-38
1$100
   THQ Signs New Deal with Lucasfilm.....II-39
Tezuka Selects SNAP Mobile to Develop Astro Boy games for Java-Enabled Mobile
  Phones.....II-39
D3Publisher Selects SNAP Mobile for Mobile Gaming.....II-39
Nokia Enters Collaboration with G-mode to Introduce Multiplayer Mobile Games.....II-39
Nokia to Tie Up with Vivendi Games.....II-39
1$100
   Digital Chocolate to Develop Games for Nokia’s N-Gage Platform.....II-40
THQ Acquires Universomo.....II-40
THQ Signs Agreement with Shanda.....II-40
Glu Mobile to Publish Mobile Games on the N-Gage Platform.....II-40
1$100
   THQ Enters Exclusive Licensing Agreement with Games Workshop.....II-41
THQ Enters into a Joint Venture with Big Huge Games.....II-41
Vivendi and Activision Enter into a Deal to Form Activision Blizzard.....II-41
1$100
   Jakks Pets and Toys “R” Collaborate to Introduce a Line of Pet Products.....II-42
TPG Plans to Acquire Stake in a Japanese Toy Manufacturer.....II-42
1$100
   SK Telecom Enters into an Agreement with Hi Korea.....II-43
Probability Signs 3-Year Contract with Rank Group.....II-43
Conspiracy Entertainment and RTL Games Sign Publishing Agreement.....II-43
CDC Games Acquires OPTIC.....II-43
PopCap Games Takes Over Retro64.....II-43
Along Mobile Enters into an Agreement with Beijing You Jie.....II-43
1$100
   Shanda Signs Agreements with Game Operators to Promote its Self-Developed
  Games.....II-44
Zoo Digital Enters into an Agreement with Mattel.....II-44
Artificial Life Enters into Agreement with STAR.....II-44
GameStop Corp Plans to Take Over Rhino Video Games.....II-44
1$100
   Artificial Life Enters into an Alliance with Bob Mobile.....II-45
India Games Enters into an Alliance with BSNL.....II-45
eBet Signs an Exclusive Supply Agreement with Octavian International.....II-45
Excelligence Learning Completes Acquisition of Angeles Toy.....II-45
RealNetworks Completes Acquisition of Atrativa.....II-45
Sense Holdings Acquires Majority Stake in Big Tree Toys.....II-45
1$100
   The Walt Disney Completes Acquisition of Club Penguin.....II-46
Winning Edge to Take Over ProGames Network.....II-46
Mattel Takes Over Origin.....II-46
Global Netoptex Takes Over Online Game Services.....II-46
Shuffle Master Acquires Progressive’s Table Game Division.....II-46
1$100
   MumboJumbo Takes Over Ritual.....II-47
MGA Acquires Controlling Interest in Smoby.....II-47
Mad Catz Takes Over JOYTECH.....II-47
Providence Acquires Minority Interest in ZeniMax.....II-47
Warner Bros to Acquire TT Games.....II-47
Twistbox Entertainment Takes Over Atlas Mobile.....II-47
1$100
   THQ Completes the Acquisition of Mass Media.....II-48
Nature Vision Takes Over Cass Creek International.....II-48
BabyUniverse Merges with eToys.....II-48
Digital Trends Takes Over Embassy Multimedia.....II-48
FUN Technologies Takes Over Teagames.....II-48
Mattel to Acquire Radica.....II-48
1$100
   Vornado Acquires Toys “R” Us Stores.....II-49
Playstar to Form a Joint Venture with Function.....II-49
m-Wise Collaborates with Divine Group.....II-49
RealNetworks Signs Distribution Deals with Three Major ISPs.....II-49
Jakks Pacific Acquires Pet Pal Corporation.....II-49
1$100
   Funskool India Signs an Agreement with Walt Disney.....II-50
AFL Signs a Deal with EA.....II-50
Russ Berrie Enters into a Partnership with Sanrio International.....II-50
Toys R Us Enter into an Agreement to Sell Businesses.....II-50
JAKKS Pacific Inc. and Warner Bros. Enters into an Agreement.....II-50
1$100
   JAKKS Enters into a Licensing Agreement with WPT.....II-51
PopCap Games Signs an Agreement to Acquire Sprout Games.....II-51
Activision Inc., Acquires Beenox Inc.....II-51
1$100
   Navarre Corporation Takes Over FUNimation.....II-52
Action Products Acquires Marketing Rights for Creative Games.....II-52
Electronic Arts Takes Over Ubisoft Entertainment.....II-52
Radica Games Limited Signs an Agreement With Codemasters® and Sega®) Toys.....II-52
1$100
   JAKKS Signs Licensing Agreement with Sony Pictures Consumer Products.....II-53
JAKKS Enters into a Licensing Agreement With Tecmo.....II-53
Lego to Shut Down Packaging Plant in South Korea.....II-53
U.S. Mattel to Shut Down Mattel Manufacturing Europe.....II-53
1$100
  6. Select Global Product Innovations/Introductions.....II-5414 $900  
   EA Launches EA Sports Freestyle Sub-Brand.....II-54
EA and Steven Spielberg Unveil High Energy BOOM BLOX™.....II-54
ToyQuest Launches Planetcare Toy Range in the US.....II-54
1$100
   Nintendo Introduces WiiWare Game Service.....II-55
Mega Brands to Introduce High-Tech Toys.....II-55
EA Launches EA SPORTS Family Play.....II-55
Toys "R" Us Introduces Exclusive Eco-Friendly Toys.....II-55
CDC Games Launches Online Video Game in the Popular Manga-Style.....II-55
1$100
   THQ Introduces the Latest Video Game, Dancing with the Stars.....II-56
Disney Consumer Unwraps Robotic Toy Products.....II-56
VTech Unveils High-End Learning Toys.....II-56
1$100
   JAKKS Pacific Launches a New Range of Interactive Toys and Games.....II-57
JAKKS Pacific Launches Fancy Nancy Line of Dolls and Accessories.....II-57
1$100
   Nokia Unleashes Nokia N-Gage Mobile Games Service.....II-58
Activision Unveils Barbie(TM) as The Island Princess Video Game.....II-58
1$100
   THQ Releases New Video Game, Conan®.....II-59
THQ Releases Ratatouille Video Game.....II-59
Zen Studios Releases Free Buccaneer Table for Pinball FX.....II-59
EA Unveils SKATE Videogame for Playstation 3.....II-59
Activision Unveils Spider-Man 3 Video Game.....II-59
Playmates Toys Expands its Dino Product Range.....II-59
1$100
   EA and Warner Bros Introduce Harry Potter Videogame.....II-60
EA Introduces Wing Commander in Xbox Live Arcade.....II-60
Microsoft Launches XNA Game Studio 2.0.....II-60
THQ Launches New Video Game Nicktoons.....II-60
THQ Releases Avatar the New Video Game.....II-60
1$100
   Playmates Toys Introduces Struts, Step Into Fashion.....II-61
Buzztime Introduces Latest Interactive Trivia Games.....II-61
Hasbro Unveils Spider Man Toys.....II-61
Hudson Entertainment to Release the New Bomberman Live for Xbox.....II-61
Microsoft Corp. Releases Xbox 360™ Family Console.....II-61
1$100
   Microsoft Offers Two Free Games with Xbox 360 Console.....II-62
Microsoft and NAMCO BANDAI Jointly Release New PAC-MAN Mazes.....II-62
Microsoft to Release Xbox 360 Elite.....II-62
LEGO Launches New collection of Toys.....II-62
1$100
   Hasbro Offers I-DOG, an Interactive Pet.....II-63
Electronic Arts and Nintendo to Introduce New Game.....II-63
Jakks Pacific Introduces Madden ’95 and NHL ‘95.....II-63
1$100
   Electronic Arts (EA) to Release FIFA STREET.....II-64
Hasbro Unveils Mr. Potato Head.....II-64
Electronic Arts Introduces NBA STREET V3.....II-64
THQ Inc Announces Launch of Upgraded Version of Juiced, a Street Racer.....II-64
Nokia Announces Ever Fighting Game - King of Fighters.....II-64
Hasbro Inc Launches Toys, Games and Lifestyle Products.....II-64
1$100
   Lego® Introduces New Product Lego® City.....II-65
Tiger Electronics Re-launches Furby, Toy for Kids.....II-65
THQ Introduces a Follow-up of The Incredibles.....II-65
1$100
   THQ Unveils The New Scooby-Doo! Unmasked.....II-66
THQ Introduces New Game-Play Mode for MotoGP3.....II-66
THQ Launches Banjo-Pilot.....II-66
Shockwave and Mattel Launches Hot Wheels.....II-66
1$100
   Nintendo Introduces Pennant Chase Baseball.....II-67
Electronic Arts Launches The Godfather Video Game.....II-67
1$100
  7. Focus on Select Global Players.....II-687 $500  
   Activision, Inc. (US).....II-68
Electronic Arts Inc. (US).....II-68
Hasbro, Inc. (US).....II-68
1$100
   JAKKS Pacific Inc. (US).....II-69
Konami Corporation (Japan).....II-69
Konami Digital Entertainment Co., Ltd (JAPAN).....II-69
LEGO Group (Denmark).....II-69
1$100
   Motorsports Authentics (USA).....II-70
Mattel Inc (US).....II-70
Microsoft Corporation (US).....II-70
1$100
   Nintendo Co. Ltd. (Japan).....II-71
NAMCO BANDAI Holdings Inc. (Japan).....II-71
Nokia Corporation (Finland).....II-71
Playmates Toys, Inc (USA).....II-71
1$100
   Ravensburger AG (Germany).....II-72
Russ Berrie and Company, Inc. (US).....II-72
Sanrio Company Ltd. (Japan).....II-72
1$100
   Sega Corporation (Japan).....II-73
Tarata Toys Ltd (New Zealand).....II-73
THQ Inc. (US).....II-73
1$100
   Toy Quest (US).....II-74
VTech Holdings Ltd (Hong Kong).....II-74
1$100
  8. Global Market Perspective.....II-75   
   Table 8: World Recent Past, Current and Future Analysis for Toys and Games by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-751$350
   Table 9: World Long Term Projections for Toys and Games by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2012 (includes corresponding Graph/Chart).....II-761$350
   Table 10: World Historic Review for Toys and Games by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-771$350
   Table 11: World 15-Year Perspective for Toys and Games by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-781$350
   By Product Category/Segment.....II-79
Table 12: World Recent Past, Current and Future Analysis for Traditional Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-79
1$350
   Table 13: World Long Term Projections for Traditional Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-801$350
   Table 14: World Historic Review for Traditional Toys by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-811$350
   Table 15: World 15-Year Perspective for Traditional Toys by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-821$350
   Table 16: World Recent Past, Current and Future Analysis for Games/Puzzles by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-831$350
   Table 17: World Long Term Projections for Games/Puzzles by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-841$350
   Table 18: World Historic Review for Games/Puzzles by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-851$350
   Table 19: World 15-Year Perspective for Games/Puzzles by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-861$350
   Table 20: World Recent Past, Current and Future Analysis for Infant/Preschool Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-871$350
   Table 21: World Long Term Projections for Infant/Preschool Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-881$350
   Table 22: World Historic Review for Infant/Preschool Toys by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-891$350
   Table 23: World 15-Year Perspective for of Infant/Preschool Toys by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-901$350
   Table 24: World Recent Past, Current and Future Analysis for of Activity/Construction Toys by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-911$350
   Table 25: World Long Term Projections for of Activity/ Construction Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-921$350
   Table 26: World Historic Review for Demand of Activity/ Construction Toys by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-931$350
   Table 27: World 15-Year Perspective for Activity/Construction Toys by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-941$350
   Table 28: World Recent Past, Current and Future Analysis for Dolls/Action Figures by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-951$350
   Table 29: World Long Term Projections for Dolls/Action Figures by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-961$350
   Table 30: World Historic Review for Dolls/Action Figures by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-971$350
   Table 31: World 15-Year Perspective for Dolls/Action Figures by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-981$350
   Table 32: World Recent Past, Current and Future Analysis for Vehicles/Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-991$350
   Table 33: World Long Term Projections for Vehicles/Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1001$350
   Table 34: World Historic Review for Vehicles/Ride Ons by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1011$350
   Table 35: World 15-Year Perspective for of Vehicles/Ride Ons by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-1021$350
   Table 36: World Recent Past, Current and Future Analysis for Soft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1031$350
   Table 37: World Long Term Projections for Soft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1041$350
   Table 38: World Historic Review for Soft/Plush Toys by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1051$350
   Table 39: World 15-Year Perspective for Soft/Plush Toys by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-1061$350
   Table 40: World Recent Past, Current and Future Analysis for Other Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1071$350
   Table 41: World Long Term Projections for Other Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1081$350
   Table 42: World Historic Review for Other Toys and Games by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1091$350
   Table 43: World 15-Year Perspective for Other Toys and Games by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-1101$350
   Table 44: World Recent Past, Current and Future Analysis for Video Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1111$350
   Table 45: World Long Term Projections for Video Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1121$350
   Table 46: World Historic Review for Video Games by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1131$350
   Table 47: World 15-Year Perspective for Video Games by Geographic Region/Country – Percentage Breakdown of Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-1141$350
III. MARKET176$2150
  1. The United States.....III-147 $1975  
   A. Market Analysis.....III-1
Outlook.....III-1
Market Primer.....III-1
Structure.....III-1
Table 48: US Market for Dolls, Toys, and Games (2007): Percentage Market Share Breakdown of Leading Players - Mattel Inc., Hasbro Inc, Mounte LLC, and Others (includes corresponding Graph/Chart).....III-1
1$200
   Trends Mapping the Future.....III-2
Increased Focus on License Acquisitions.....III-2
American-Made Toys Set to Rebound.....III-2
Cyclical Nature of the US Toy Industry.....III-2
1$75
   US Market for Toys and Games (2004): Breakup of 12 Most Popular Toys by
  Manufacturers – Cranium, Mattel, SpinMaster, MGA Entertainment, Play
    Along, Fisher-Price, JAKKS Pacific Inc, Radica Games Ltd, Bandai Co. Ltd, Hasbro
      and Vtech Holdings.....III-3
Ethnic Groups and Multicultural Toys.....III-3
The China Factor.....III-3
1$75
   Declining Costs of Imported Products.....III-4
“Entertoyment”.....III-4
Traditional Toys Still Game.....III-4
Consumer’s Gifting Habits Drive Doll Sales.....III-4
1$75
   Table 49: US Market for Toys and Games (2004): Percentage Share Breakdown of Dollars Spent by Grandparents on Leading Retailers - Wal-Mart, Toys 'R Us, Target, Kmart, KB Toys and Other Retailers (includes corresponding Graph/Chart).....III-5
Violent Videogames Add to the Concern of Parents.....III-5
1$200
   US Market for Videogames (2008): Listing of Top 25 Titles by Publisher.....III-6
US Market for Console Games (2006): Listing of Top-10 Games by Publisher.....III-6
1$75
   US Market for PC Games (2006): Listing of Top-10 Games by Publisher.....III-7
Supply Chain Analysis.....III-7
All Old Things Become New Again.....III-7
1$75
   Continued Expansion.....III-8
Table 50: US Console Software Market (2005): Percentage Share Breakdown by Platform –PlayStation2, Xbox and GameCube (includes corresponding Graph/Chart).....III-8

Table 51: US Market for PC Games (2006): Percentage Market Share Breakdown of Select PC Game Publishers - Electronic Arts, Microsoft Corp., Vivendi Corp., Take 2 Interactive Corp., THQ, Activision, Atari, LucasArts, Ncsoft, Ubisoft, and Others (includes corresponding Graph/Chart).....III-8
1$200
   Table 52: US Market for Videogame Software: Percentage Market Share Breakdown of Leading Players for the Month of March 2008 (includes corresponding Graph/Chart).....III-9
Consumer Product Companies Develop Branded Electronic Games.....III-9
Distribution and Retailing in US Toy Market.....III-9
1$200
   Table 53: US Market for Toys (2003-2005): Percentage Share Breakdown of Value Sales by Retail Channel – Mass Merchant/Discount, Toy Stores, Electronic Video, Specialty Stores, Direct Mail/Pure E-Tailer, Food/Drug Stores, Department/Major Chains and Others (includes corresponding Graph/Chart).....III-101$200
   Leading Retailers.....III-11
Table 54: US Toys and Games Market (2004 & 2005): Percentage Share Breakdown by Leading Retailers –Wal- Mart, Toys ‘R Us, Target, K-Mart, KBToys, Michaels’, Meijer, Big Lot, Shopko, Wal-Greens and Others (includes corresponding Graph/Chart).....III-11
1$200
   Export & Import Statistics.....III-12
Table 55: US Exports of Toys, Dolls, and Games (2007): Percentage Breakdown of Export Value by Select Destination Countries - Mexico, Canada, Hong Kong, United Kingdom, Brazil, Paraguay, Australia, Singapore, Chile, Japan, and Others (includes corresponding Graph/Chart).....III-12

Table 56: US Imports of Toys, Dolls, and Games (2007): Percentage Breakdown of Import Value by Country of Origin - China, Japan, Mexico, Taiwan, and Others (includes corresponding Graph/Chart).....III-12
1$200
   Table 57: US Exports of Dolls (2006): Percentage Breakdown of Export Value by Select Destination Countries - Canada, Mexico, United Kingdom, Japan, Hong Kong, Germany, the Netherlands, and Others (includes corresponding Graph/Chart).....III-13

Table 58: US Imports of Dolls (2006): Percentage Breakdown of Import Value by County of Origin - China, Indonesia, Hong Kong, and Others (includes corresponding Graph/Chart).....III-13
Recent Industry Activity.....III-13
15$1600
   Product Innovations/Introductions.....III-2811$625
   Leading Players.....III-394$300
   Leading Players in the Online Toys Market.....III-431$75
   B. Market Analytics.....III-44
Table 59: US Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-44
1$200
   Table 60: US Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-451$200
   Table 61: US Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-461$200
   Table 62: US 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-47
1$200
  2. Canada.....III-4810 $1350  
   A. Market Analysis.....III-48
Outlook.....III-48
Market Overview.....III-48
Factors Affecting Demand.....III-48
Expenditure Incurred on Leisure and Education.....III-48
Child Population.....III-48
1$75
   Puzzle Games on the Rise.....III-49
Video Games.....III-49
Video Games Market in Canada (2006): Listing of Top-10 Games by Publisher.....III-49
Export & Import Statistics.....III-49
Table 63: Canadian Exports of Dolls (2006): Percentage Breakdown of Export Value by Select Destination Countries - United States, Hong Kong, and Others (includes corresponding Graph/Chart).....III-49
1$200
   Table 64: Canadian Imports of Dolls (2006): Percentage Breakdown of Import Value by Country of Origin - China, Indonesia, United States, and Others (includes corresponding Graph/Chart).....III-50
Competitive Scenario: Year 2005.....III-50
Canadian Dolls.....III-50
Table 65: Canadian Market for Dolls (2005): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Hasbro, Bandai, Irwin Toys, Mega Bloks Inc, Corolle and Others (includes corresponding Graph/Chart).....III-50
1$200
   Activity/Construction.....III-51
Table 66: Canadian Activity/Construction Toys Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Lego, Mega Bloks, Playmobil, Vecta Blocks, Brio, Alary Games, and Others (includes corresponding Graph/Chart).....III-51
Indoor Games.....III-51
Table 67: Canadian Indoor Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players - Hasbro, Stewart House, Wrebbit, Zibbers and Others (includes corresponding Graph/Chart).....III-51
Infant/Pre-School.....III-51
Table 68: Canadian Infant/Pre-School Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Fisher Price/Mattel, Hasbro, Kooshies Baby, Kids Motion, International Playthings, Zibbers, and Others (includes corresponding Graph/Chart).....III-51
1$200
   Model-Wheeled Vehicles.....III-52
Table 69: Canadian Model-Wheeled Vehicles Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Spin Masters, KSM KOBAL, Zibbers, Borgfeldt Canada, Grand Toys, and Others (includes corresponding Graph/Chart).....III-52
Soft/Plush Toys.....III-52
Table 70: Canadian Soft/Plush Toys Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Hasbro, Mattel, Rainbow Fun, Kids Motion, and Others (includes corresponding Graph/Chart).....III-52
Console Games.....III-52
Table 71: Canadian Console Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players - Nintendo, Electronic Arts, THQ, GT Interactive, Sega, Hasbro and Others (includes corresponding Graph/Chart).....III-52
1$200
   Computer Games.....III-53
Table 72: Canadian Computer Games Market (2005): Percentage Share Breakdown of Sales by Leading Companies- Lucas Arts, Microsoft, Electronic Arts, Havas Interactive, Hasbro Interactive and Others (includes corresponding Graph/Chart).....III-53
Distribution Channels.....III-53
Table 73: Canadian Traditional Toys & Games Market (2005): Percentage Share Breakdown of Sales by Distribution Channel - Supermarkets, Toy Specialists, Department Stores, Mail Order, and Others (includes corresponding Graph/Chart).....III-53
Console and Computer Games.....III-53
Table 74: Canadian Console & Computer Games Market (2005): Percentage Share Breakdown of Sales by Channels of Distribution- Electronic Retailers, Toy Specialists, Audio/Video Specialists, Supermarkets, and Others (includes corresponding Graph/Chart).....III-53
1$200
   Recent Industry Activity.....III-54
B. Market Analytics.....III-54
Table 75: Canadian Recent Past, Current and Future Analysis for Toys and Games by Product Category/ Segment- Traditional Toys (Games/Puzzles, Infant/ Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-54
1$200
   Table 76: Canadian Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-551$200
   Table 77: Canadian Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-561$200
   Table 78: Canadian 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-57
1$200
  3. Japan.....III-5814 $1450  
   A. Market Analysis.....III-58
Outlook.....III-58
Market Overview.....III-58
1$75
   Child Population.....III-59
Toy Manufacturers Diversify Target Audiences.....III-59
1$75
   Consumption Trends.....III-60
Classification of Toys and Games in the Japanese Market.....III-60
1$75
   Categorization by Consumer Segments.....III-61
New Product Developments.....III-61
Players in the Japanese Market.....III-61
Table 79: Home Video Game Market in Japan (2006): Percentage Market Share Breakdown of Leading Players - Nintendo, Bandai, Konami, Square-Enix, Sony Computer Entertainment, Namco, Capcom, Koei, and Others (includes corresponding Graph/Chart).....III-61
1$200
   Import Scenario.....III-62
Table 80: Japanese Toys Imports (2002-2004): Percentage Share Breakdown by Supplier – China, USA, Taiwan, Philippines and Thailand (includes corresponding Graph/Chart).....III-62
Competitive Scenario: Year 2005.....III-62
Dolls.....III-62
Table 81: Japanese Dolls Market (2005): Percentage Share Breakdown of Sales by Leading Players- Medicom, Bandai, Sekiguchi, Takara, Iwaya, and Others (includes corresponding Graph/Chart).....III-62
1$200
   Activity/Construction.....III-63
Table 82: Japanese Activity/Construction Toys Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Takara, Lego Japan, Bandai, People, and Others (includes corresponding Graph/Chart).....III-63
Indoor Games.....III-63
Table 83: Japanese Indoor Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Epoch, Apollo-sha, Hanayama, People, and Others (includes corresponding Graph/Chart).....III-63
Infant/Pre-School.....III-63
Table 84: Japanese Infant/Pre-School Toys/Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Bandai, Apollo-sha, People, Combi and Others includes corresponding Graph/Chart).....III-63
1$200
   Model-Wheeled.....III-64
Table 85: Japanese Model-Wheeled Toys Market (2005): Percentage Share Breakdown of Sales by Leading Players- Tomy, Tamiya, Epoch Taiyo Kogyo, Nikko and Others (includes corresponding Graph/Chart).....III-64
Soft/Plush Toys.....III-64
Table 86: Japanese Soft/Plush Market (2005): Percentage Share Breakdown of Sales by Leading Players- Sekiguchi, Bandai, Sun Arrow, Nakajima, Sony Creative, and Others (includes corresponding Graph/Chart).....III-64
Console Games.....III-64
Table 87: Japanese Console Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Sony, Konami, Nintendo, Capcom, Namco, and Others (includes corresponding Graph/Chart).....III-64
1$200
   Computer Games.....III-65
Table 88: Japanese Computer Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Koei, Microsoft, Artdink, Systemsoft, Imagineer, and Others (includes corresponding Graph/Chart).....III-65
Recent Industry Activity.....III-65
1$200
   Select Product Innovations/Introductions.....III-66
Key Players.....III-66
2$150
   B. Market Analytics.....III-68
Table 89: Japanese Recent Past, Current and Future Analysis for Toys and Games by Product Category/ Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-68
1$200
   Table 90: Japanese Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-691$200
   Table 91: Japanese Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-701$200
   Table 92: Japanese 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-71
1$200
  4. Europe.....III-7215 $1625  
   A. Market Analysis.....III-72
Outlook.....III-72
Market Overview.....III-72
Key Facts .....III-72
1$75
   Table 93: European Market for Toys: Percentage Breakdown of Popular Materials Used in Toy Production – Plastics, Metal Alloys, Cloth, Paper, and Others (includes corresponding Graph/Chart).....III-73

Table 94: Traditional Toys and Games Market in EU (2005): Breakdown of Production Value in Select Countries - Italy, Germany, France, Spain, Belgium, Poland ,United Kingdom, and Denmark (In € Million) (includes corresponding Graph/Chart).....III-73

Table 95: Traditional Toys and Games Market in EU (2005): Percentage Breakdown of Production Value by Select Product Category - Models & Trains, Outdoor, Learning, Games & Puzzles, Plush, Construction Sets, Dolls, Animal & Fantasy, Motorized Toys and Other Toys (includes corresponding Graph/Chart).....III-73
1$200
   Factors Impacting the Market.....III-74
Socio-Economic Factors.....III-74
Table 96: EU Child Population (2005): Breakdown of the Number of Children Under 15 Years by Select Country (in 000s) (includes corresponding Graph/Chart).....III-74
1$200
   Interactive Games and Toys.....III-75
Distribution Channels.....III-75
Pictorial Depiction of Trade Channels for Toys and Games in EU.....III-75
1$75
   Table 97: European Market for Toys (2005): Percentage Market Share Breakdown of Distribution Channels – Toy Specialists, Mass Merchants/Discount Stores, General Merchandise, Department Stores, Mail Order/Internet, and Others (includes corresponding Graph/Chart).....III-76
Export & Import Statistics.....III-76
Table 98: EU Imports of Traditional Toys and Games (2005): Breakdown of Import Value by Select Country of Origin (in Euro Million) (includes corresponding Graph/Chart).....III-76
1$200
   Table 99: EU Exports of Traditional Toys and Games (2005): Breakdown of Export Value by Select Destination Countries (in Euro Million) (includes corresponding Graph/Chart).....III-77

Table 100: EU Exports of Traditional Toys and Games (2005): Percentage Breakdown of Export Value by Select Product Category (includes corresponding Graph/Chart).....III-77
Recent Industry Activity.....III-77
2$400
   B. Market Analytics.....III-79
Table 101: European Recent Past, Current and Future Analysis for Toys and Games by Geographic Region/Country – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-79
1$200
   Table 102: European Long Term Projections for Toys and Games by Geographic Region/Country – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-801$200
   Table 103: European Historic Review for Toys and Games by Geographic Region/Country – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-811$200
   Table 104: European 15-Year Perspective for Toys and Games by Geographic Region/Country – Percentage Breakdown of Dollar Demand for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-821$200
   Table 105: European Recent Past, Current and Future Analysis for Toys and Games by Product Category/ Segment- Traditional Toys (Games/Puzzles, Infant/ Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Game Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-831$200
   Table 106: European Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Game Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-841$200
   Table 107: European Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Game Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-851$200
   Table 108: European 15-Year Perspective for Demand of Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-86
1$200
  4a. France.....III-8711 $1325  
   A. Market Analysis.....III-87
Outlook.....III-87
Market Overview.....III-87
Table 109: Traditional Toys and Games Market in France (2005): Percentage Breakdown of Production Value by Select Product Category - Outdoor, Plush, Learning, Games & Puzzles, Dolls, and Other Toys (includes corresponding Graph/Chart).....III-87
1$200
   Traditional Toys.....III-88
Traditional Toys Witness Promising Sales Despite Market Saturation.....III-88
Video Games.....III-88
Innovation and Creativity Go Hand In Hand.....III-88
Market Trends.....III-88
1$75
   Decline in Toy Consumption.....III-89
The Retail Scenario.....III-89
Intense Competition.....III-89
1$75
   Competitive Scenario: Year 2005.....III-90
Dolls.....III-90
Table 110: French Dolls/Figures Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Hasbro, Mattel, Berchet, Smoby, Tomy and Others (includes corresponding Graph/Chart).....III-90
Activity/Construction.....III-90
Table 111: French Activity/Construction Toys Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Lego, Ravensburger, Meccano, Playmobil, Mega Bloks, and Others (includes corresponding Graph/Chart).....III-90
1$200
   Indoor Games.....III-91
Table 112: French Indoor Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Manufacturers- Hasbro, Ravensburger, Mattel, Goliath, Wizards of the Coast, and Others (includes corresponding Graph/Chart).....III-91
Infant/Pre-School.....III-91
Table 113: French Infant/Pre-School Toys Market (2005): Percentage Share Breakdown of Value Sales by Leading Manufacturers- Mattel, Vtech, Playmobil, Hasbro, Berchet, and Others (includes corresponding Graph/Chart).....III-91
Model-Wheeled.....III-91
Table 114: French Model-Wheeled Toys Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Majorette, Tomy, and Others (includes corresponding Graph/Chart).....III-91
1$200
   Soft/Plush.....III-92
Table 115: French Soft/Plush Toys Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Hasbro, Tomy, Lansay, Mattel, and Others (includes corresponding Graph/Chart).....III-92
Computer Games.....III-92
Table 116: French Computer Games Market (2005): Percentage Share Breakdown of Sales by Leading Vendors- Microsoft, Havas Interactive, Atari Inc, Electronic Arts, and Others (includes corresponding Graph/Chart).....III-92
Distribution Channels.....III-92
Table 117: Toys Market in France (2005): Percentage Market Share Breakdown of Distribution Channels - Toy Specialists, Hyper Markets & Supermarkets, General Merchandise, Department Stores, Mail Order/Internet, and Others (includes corresponding Graph/Chart).....III-92
1$200
   Table 118: French Consoles/Computer Games (2005): Percentage Share Breakdown of Sales by Distribution Channel - Supermarkets, Audio/video Specialists, Direct Sales, Electronic Retailers, and Others (includes corresponding Graph/Chart).....III-93
Distribution Dynamics.....III-93
Recent Industry Activity.....III-93
1$200
   B. Market Analytics.....III-94
Table 119: French Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-94
1$200
   Table 120: French Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-951$200
   Table 121: French Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-961$200
   Table 122: French 15-Year Perspective for Demand of Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-97
1$200
  4b. Germany.....III-987 $825  
   A. Market Analysis.....III-98
Outlook.....III-98
Market Overview.....III-98
Table 123: Traditional Toys and Games Market in Germany (2005): Percentage Breakdown of Production Value by Select Product Category - Models & Trains, Outdoor, Construction Sets, Plush, Learning, Animal & Fantasy, Dolls, and Other Toys (includes corresponding Graph/Chart).....III-98
Electronic Games Offer Hope.....III-98
1$200
   Competitive Scenario: Year 2005.....III-99
Toys and Games.....III-99
Table 124: German Toys and Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Nintendo, Sony, Hasbro, Lego, Mattel, and Others (includes corresponding Graph/Chart).....III-99
Distribution Channel.....III-99
Table 125: German Toys and Games Market (2005): Percentage Share Breakdown of Value Sales by Distribution Channels - Specialist Toy Stores, Department Stores, Supermarkets /Hypermarkets, Variety Stores, and Others (includes corresponding Graph/Chart).....III-99
Recent Industry Activity.....III-99
1$200
   Ravensburger AG – A Major Player.....III-1001$75
   B. Market Analytics.....III-101
Table 126: German Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markers Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-101
1$200
   Table 127: German Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1021$200
   Table 128: German Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1031$200
   Table 129: German 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-104
1$200
  4c. Italy.....III-1057 $925  
   A. Market Analysis.....III-105
Outlook.....III-105
Market Overview.....III-105
Table 130: Traditional Toys and Games Market in Italy (2005): Percentage Breakdown of Production Value by Select Product Category - Models & Trains, Outdoor, Games & Puzzles, Motorized Toys, Learning, Plush, and Other Toys (includes corresponding Graph/Chart).....III-105
Demographics.....III-105
Consumer Lifestyle.....III-105
1$200
   Seasonality Plays a Major Role.....III-106
Consumer Habits and Preferences.....III-106
Competitive Scenario: Year 2005.....III-106
Dolls/Figures.....III-106
Table 131: Italian Dolls/Figures Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Giochi Preziosi, GIG, Hasbro, and Others (includes corresponding Graph/Chart).....III-106
1$200
   Activity/Construction.....III-107
Table 132: Italian Activity/Construction Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Lego, Quercetti, Gammaplast, and Italocremo (includes corresponding Graph/Chart).....III-107
Indoor Games.....III-107
Table 133: Italian Indoor Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Editrice Giochi, Hasbro, Ravensburger, and Others (includes corresponding Graph/Chart).....III-107
Infant/Pre-School Games.....III-107
Table 134: Italian Infant/Pre-School Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Artsana, Mattel, Clementoni, and Others (includes corresponding Graph/Chart).....III-107
1$200
   B. Market Analytics.....III-108
Table 135: Italian Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-108
1$200
   Table 136: Italian Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1091$200
   Table 137: Italian Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1101$200
   Table 138: Italian 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-111
1$200
  4d. The United Kingdom.....III-11213 $1375  
   A. Market Analysis.....III-112
Outlook.....III-112
Snapshots.....III-112
Market Overview.....III-112
1$75
   Table 139: Traditional Toys and Games Market in United Kingdom (2005): Percentage Breakdown of Production Value by Select Product Category - Outdoor, Games & Puzzles, Models & Trains, Plush, Motorized Toys, Animal & Fantasy, and Other Toys (includes corresponding Graph/Chart).....III-113
Changing Face of the UK Toy Industry.....III-113
The Volatile Toy Market.....III-113
Takeover of Domestic Toy Companies.....III-113
1$200
   Distribution Logistics in the UK.....III-114
Table 140: Video Games Market in UK (2006): Percentage Market Share Breakdown of Popular Channels of Distribution - Specialists, Non-Specialists, Supermarkets, and Pure-Play Online Retailers (includes corresponding Graph/Chart).....III-114

Table 141: UK Traditional Toys and Games Market (2005): Percentage Share Breakdown of Value Sales by Distribution Channels - Toy Specialists, Mixed Stores, Catalogue Showroom, Mail Order, Supermarkets, and Others (includes corresponding Graph/Chart).....III-114
The Computer & Video Games Industry.....III-114
1$200
   Top-Selling Games in UK Market as of the Year 2007.....III-115 1$75
   Table 142: Home Video Game Market in UK (2006): Percentage Market Share Breakdown of Leading Players - EA, THQ, Sony, Activision, Nintendo, Ubisoft, Capcom, and Others (includes corresponding Graph/Chart).....III-116

Table 143: Games Software Market in UK (2007): Percentage Market Share Breakdown of Leading Software Publishers (includes corresponding Graph/Chart).....III-116

Table 144: Games Software Market in UK (2007): Percentage Market Share Breakdown of Leading Software Publishers (includes corresponding Graph/Chart).....III-116
1$200
   Table 145: UK Market for Video Games (2007): Percentage Breakdown of Video Game Format by Value Sales (includes corresponding Graph/Chart).....III-117

Table 146: UK Market for Video Games (2007): Percentage Breakdown of Video Game Format by Unit Sales (includes corresponding Graph/Chart).....III-117
Consumer Profile.....III-117
1$200
   Competitive Scenario: Year 2005.....III-118
Table 147: UK Toys and Games Market (2005): Percentage Breakdown of Sales by Leading Players- Hasbro UK, Nintendo, Electronic Arts, Sony, Mattel UK, and Others (includes corresponding Graph/Chart).....III-118
Recent Industry Activity.....III-118
2$400
   Key Player.....III-1201$75
   B. Market Analytics.....III-121
Table 148: UK Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-121
1$200
   Table 149: UK Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1221$200
   Table 150: UK Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1231$200
   Table 151: UK 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/ Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-124
1$200
  4e. Spain.....III-1257 $875  
   A. Market Analysis.....III-125
Outlook.....III-125
Industry Structure.....III-125
Factors Influencing the Market.....III-125
Sources of Supply.....III-125
Legislative Issues.....III-125
1$75
   Piracy.....III-126
Consumer Lifestyle.....III-126
Seasonality.....III-126
Competitive Scenario: Year 2005.....III-126
Activity/Construction.....III-126
Table 152: Spanish Activity/Construction Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Popular de Juguetes, Famosa, Lego, Hasbro Iberia, Toyland, and Others (includes corresponding Graph/Chart).....III-126
1$200
   Indoor Games.....III-127
Table 153: Spanish Indoor Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Hasbro Iberia, Diset, Mattel Espana, Famosa, Borras Plana and Others (includes corresponding Graph/Chart).....III-127
Infant/Pre-School.....III-127
Table 154: Spanish Infant/Pre-School Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Hasbro Iberia, Mattel Espana, Smoby Espana, Chicco Espanola, and Others (includes corresponding Graph/Chart).....III-127
Console Games.....III-127
Table 155: Spanish Console Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Sony, Nintendo, and Others (includes corresponding Graph/Chart).....III-127
1$200
   B. Market Analytics.....III-128
Table 156: Spanish Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-128
1$200
   Table 157: Spanish Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1291$200
   Table 158: Spanish Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1301$200
   Table 159: Spanish 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-131
1$75
  4f. Rest of Europe.....III-1328 $600  
   A. Market Analysis.....III-132
Outlook.....III-132
A Regional Perspective.....III-132
Poland.....III-132
Major Players in the Polish Market.....III-132
Companies with a Major Presence in the Polish Toy Market.....III-132
1$75
   Large Polish Toy Manufacturers.....III-133
Denmark.....III-133
Sweden.....III-133
Recent Industry Activity.....III-133
1$75
   Select Product Innovations/Introductions.....III-1341$75
   Focus on Select Players.....III-1351$75
   B. Market Analytics.....III-136
Table 160: Rest of Europe Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-136
1$200
   Table 161: Rest of Europe Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1371$200
   Table 162: Rest of Europe Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1381$200
   Table 163: Rest of Europe 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-139
1$75
  5. Asia-Pacific.....III-14022 $1725  
   A. Market Analysis.....III-140
Outlook.....III-140
Market Overview.....III-140
Key Markets.....III-140
Australia.....III-140
Major Issues.....III-140
1$75
   Statistical Findings: A Recent Past Perspective.....III-141
Toys and Games.....III-141
Toys and Games Market in Australia (2004): Ranking by 10 Most Popular Toys - Hot
  Wheels Die Cast Vehicle, SW Ep3 Coll 1 Bsc Fig Asst, Crayola Gel Pens
    20Pk, Fly Wheels, Sticker Books, SW Ep3 Bsc Lightsaber Asst, Connector Pens
       20Pk, SW Ep3 Coll 2 Bsc Fig Asst, Thms Tnk Tke Alng Sml Asst and
        Nobby Ball.....III-141
Activity Toys.....III-141
Toys and Games Market in Australia (2004): Ranking by Leading 10 Activity Toys -
  Boo-Yah, Body Jewels Light, Mini Mix, Bubble Mix Mini 100MI, Whatever
    Accessory, Pokeman Key Rings, Mr Bubbles Lotsa Bubbles, Hip Hoop
      Large, Yotech Asteria Yo-Yo and Light Up Laser Sword.....III-141
1$75
   Arts & Crafts.....III-142
Toys and Games Market in Australia (2004): Ranking by Leading 10 Arts & Crafts
  Games - Crayola Gel Pens 20Pk, Sticker Books, Connector Pens 20Pk,
    Laser Stcks Asst, Playdoh Single Tub, Connector Pens 10Pk,
      Stickers Abc Plain, Clikits Cool Room Catchers, Marbig Colord Pencils 12K
        and Dats Colour Pencils 24Pk.....III-142
China.....III-142
1$75
   Opportunities Galore for Educational Toys.....III-143
Regulatory Measures to Ensure Toy Safety.....III-143
1$75
   Gaming Culture Sprucing Up.....III-144
Table 164: Chinese Market for Baby Toys (2007): Percentage Breakdown of Exports by Product - Bath Toys & Books, Soft Toys & Books, Rattles, Mobiles, Developmental Toys, and Activity Mats (includes corresponding Graph/Chart).....III-144

Table 165: Chinese Games Market (2008 & 2010): Percentage Share Breakdown of Value Sales by Game Category - Online Games, Console Games and Packaged PC Games (includes corresponding Graph/Chart).....III-144
1$200
   Most Anticipated Online Games in China As of Dec 2006.....III-145
Table 166: Chinese Market for Online Games (2006): Percentage Breakdown of Online Games Installed at Internet Cafes (includes corresponding Graph/Chart).....III-145
Hong Kong.....III-145
1$200
   Current Market Scenario.....III-146
Sluggish Growth in the Traditional Toys and Games Market.....III-146
Fierce Competition Drives the Market.....III-146
Network Gaming is the Current Rage.....III-146
India.....III-146
A Few Characteristic traits of the Indian Toy Industry.....III-146
1$75
   Market Issues and Trends.....III-147
Fragmented Market.....III-147
Foray of International Toy Makers.....III-147
Dumping of Chinese Toys and Games.....III-147
Stringent Safety Standards to Bolster Indian Toy Industry.....III-147
Price Sensitive Consumers.....III-147
1$75
   Toy Market Raring to Go.....III-148
Retail Distribution Network in India.....III-148
Hiccups In Advertising.....III-148
Taxation Blues.....III-148
A Review of Video Games Market in India.....III-148
Online Gaming Growing Strong.....III-148
1$75
   New Zealand.....III-149
Consumer Traits.....III-149
Competitive Analysis.....III-149
Marketing Opportunities.....III-149
1$75
   South Korea.....III-150
Market Scenario.....III-150
Importance of Licensed Products.....III-150
Growing Importance of Educational Products.....III-150
Video Games.....III-150
Singapore.....III-150
Taiwan.....III-150
1$75
   Recent Industry Activity.....III-1515$375
   Product Innovations/Introduction.....III-1561$75
   Key Players.....III-1571$75
   B. Market Analytics.....III-158
Table 167: Asia-Pacific Recent Past, Current and Future Analysis for Toys and Games by Product Category/ Segment- Traditional Toys (Games/Puzzles, Infant/ Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-158
1$200
   Table 168: Asia-Pacific Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1591$200
   Table 169: Asia-Pacific Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1601$200
   Table 170: Asia-Pacific 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-161
1$200
  6. Latin America.....III-16210 $1275  
   A. Market Analysis.....III-162
Outlook.....III-162
Brazil – A Key Market.....III-162
Market Overview.....III-162
Industry Setbacks Rattle Brazilian Toy Market.....III-162
Seasonality.....III-162
1$75
   Table 171: Brazilian Toy Industry (2004): Percentage Breakdown of Annual Sales by Month (includes corresponding Graph/Chart).....III-163
Levels of Affluence.....III-163
Child Population.....III-163
A Positive Outlook on Cards.....III-163
1$200
   Table 172: Brazilian Imports of Toys & Electronic Games (2004): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart).....III-164
Competitive Scenario: Year 2005.....III-164
Dolls/Figures.....III-164
Table 173: Brazilian Dolls/Figures Market (2005): Percentage Share Breakdown of Sales by Leading Players- Mattel, Brinquedos Estrela, Brinquedos Rosita, Grow, Baby Brink, and Others (includes corresponding Graph/Chart).....III-164
Activity/Construction.....III-164
Table 174: Brazilian Activity/Construction Market (2005): Percentage Share Breakdown of Sales by Leading Manufacturers- Mattel, Lego, Brinquedos Estrela, Grow, Brinquedos Rosita, and Others (includes corresponding Graph/Chart).....III-164
1$200
   Indoor Games.....III-165
Table 175: Brazilian Indoor Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Grow, Brinquedos Estrela, Toyster, Xalingo, Glasslite, and Others (includes corresponding Graph/Chart).....III-165
Infant/Pre-School.....III-165
Table 176: Brazilian Infant/Pre-School Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Mattel, Brinquedos Estrela, Toyster, Grow, Chicco, and Others (includes corresponding Graph/Chart).....III-165
Soft/Plush.....III-165
Table 177: Brazilian Soft/Plush Toys Market (2005): Percentage Share Breakdown of Sales by Leading Players- Gemini, Candide, Maritel, Pop, Semo, and Others (includes corresponding Graph/Chart).....III-165
1$200
   Console Games.....III-166
Table 178: Brazilian Console Games Market (2005): Percentage Share Breakdown of Sales by Leading Players- Gradiente, Sony, Electronic Arts, Sega, TecToy and Others (includes corresponding Graph/Chart).....III-166
Computer Games.....III-166
Table 179: Brazilian Computer Games Market (2005): Percentage Share Breakdown of Value Sales by Leading Players- Electronic Arts, Microsoft, Konami, Codemaster, Havas and Others (includes corresponding Graph/Chart).....III-166
Chile – High Growth Potential.....III-166
Video Games Gain Popularity.....III-166
Competitive Scenario.....III-166
1$200
   Market Structure.....III-167
Mexico – A Fast Moving Market.....III-167
Toys and Games Gain Momentum.....III-167
Toys Imports Hurting Domestic Manufacturers the Most.....III-167
Recent Industry Activity.....III-167
1$75
   B. Market Analytics.....III-168
Table 180: Latin American Recent Past, Current and Future Analysis for Toys and Games by Product Category/ Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/ Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-168
1$200
   Table 181: Latin American Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1691$200
   Table 182: Latin American Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1701$200
   Table 183: Latin American 15-Year Perspective for Toys and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys (Games/ Puzzles, Infant/Preschool, Activity/ Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-171
1$200
  7. Rest of World.....III-1725 $650  
   A. Market Analysis.....III-172
Market in Middle East: A Primer.....III-172
1$75
   B. Market Analytics.....III-173
Table 184: Rest of World Recent Past, Current and Future Analysis for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity /Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-173
1$200
   Table 185: Rest of World Long Term Projections for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1741$200
   Table 186: Rest of World Historic Review for Toys and Games by Product Category/Segment- Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games Markets Independently Analyzed with Annual Demand Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1751$200
   Table 187: Rest of World 15-Year Perspective for Toys and Games by Product Category/Segment – Percentage Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games for 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-1761$200
IV. COMPETITIVE LANDSCAPE 345$995
  
Total Companies Profiled: 296 (including Divisions/Subsidiaries - 320 )

Region/Country                 Players


The United States                 134
Canada                              6  
Japan                              13
Europe                            104
     France                        10
     Germany                       19
     The United Kingdom            27
     Italy                         12 
     Spain                          6
     Rest of Europe                30
Asia-Pacific (Excluding Japan)     59
Middle East                         2
Latin America                       1
Africa                              1
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