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  TAMPONS
A Global Strategic Business Report

This report analyzes the worldwide markets for Tampons in US$ million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015 The report profiles 35 companies including many key and niche players worldwide such as Johnson & Johnson, Kimberly Clark Corporation, Lil-lets Group Limited, Natracare LLC, Playtex Products, Inc., Procter & Gamble, and Rostam Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1576  PAGES:    183
PRICE:    $3950  DATE:       April 2008
COMPANIES:  35  MARKET DATA TABLES:   72
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  TAMPONS (Complete Report) Pages : 183   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS3$100
   Study Reliability And Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
II. EXECUTIVE SUMMARY31$2250
  1. Outlook.....II-12 $400  
   Global Market Review.....II-1
Table 1: Potential Target Market by Country (includes corresponding Graph/Chart).....II-1
1$350
   Regional Markets.....II-2
1$100
  2. Feminine Hygiene Products – A Broader Perspective.....II-33 $300  
   Necessity for Women.....II-3
Women: No Longer A Captive Market.....II-3
The Convenience Factor.....II-3
1$100
   Packaging: Thinking Out of the Box.....II-4
Teenagers-Spotlighted!.....II-4
Consumer Education – A Core Issue.....II-4
1$100
   Stake of Nonwovens.....II-5
1$100
  3. Tampons – Market Dynamics.....II-63 $300  
   Growing Preference for Organic Products.....II-6
Status of Private Label Tampons.....II-6
Factors Influencing the Tampon Market.....II-6
1$100
   Factors Influencing Tampon Adoption (Impact on Selection--Rated on 1to10
  Scale).....II-7
Packaging and Marketing of Tampons.....II-7
Innovation in Tampons.....II-7
1$100
   Misperceptions About Tampons’ Use.....II-8
Concerns Related to Anatomy and Tampon Functions.....II-8
Concerns About Virginity.....II-8
Coping with TSS.....II-8
1$100
  4. Product Overview.....II-94 $400  
   Topography of Tampon.....II-9
Product Segments.....II-9
Applicator Tampons.....II-9
1$100
   Digital or Applicator-free Tampons.....II-10
A Backdrop.....II-10
Tampons in Ancient Times.....II-10
Tampon in Modern Form.....II-10
1$100
   Acceptance for Tampon Usage.....II-11
How to Handle a Tampon?.....II-11
Alternatives to Tampons.....II-11
Disposable Menstrual Pads.....II-11
Reusable Menstrual Pads.....II-11
Silk Sea Sponge Tampons.....II-11
1$100
   Menstrual Cups.....II-12
Use of Tampons in STD Diagnosis.....II-12
1$100
  5. Environmental & Health Concerns.....II-132 $200  
   Disposal of Tampons – Affect on Environment.....II-13
TSS: Safety of Feminine Sanitary Products Questioned.....II-13
1$100
   Indicators of TSS.....II-14
Instances of TSS.....II-14
Flipside to Tampon Use.....II-14
1$100
  6. Competitive Scenario.....II-154 $700  
   Brawl in the US Tampon Market.....II-15
Table 2: Leading Players in the US Tampons Market (2007) Percentage Market Share Breakdown of Sales for Procter & Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart).....II-15
Tussle in European Market.....II-15
1$350
   Table 3: Leading Players in the European Tampons Market by Region/Country (2004): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart).....II-16
Prominence of Private Labels.....II-16
Promoting Tampons’ Use.....II-16
1$350
   Targeted Marketing of Tampons.....II-17
Fostering Brand Awareness.....II-17
Private Label Tampons – Influencing Retailer Margins.....II-17
1$100
   Impact of Price on Tampons Market.....II-18
1$100
  7. Regulatory Environment.....II-191 $100  
   How Safe are Tampons?.....II-19
Regulations Related to Tampons.....II-19
Standardizing Terminology.....II-19
Standard Terms to Refer Different Absorbency Levels of Tampons.....II-19
1$100
  8. Launch of Novel Tampons/ Innovations.....II-204 $400  
   Playtex Launches Gentle Glide® Tampon.....II-20
Kimberly to Launch Internal Female Tampons in Brazil.....II-20
Lil-lets to Launch New Tampon.....II-20
Playtex Introduces Tampon for Sport Active Female.....II-20
New Tampon from Rostam’s Kit.....II-20
1$100
   Playtex Releases Beyond.....II-21
KC Introduces Kotex in Colombia.....II-21
J&J Unveils Comfort in Poland.....II-21
Introduction of Today Tampons.....II-21
J&J’s Carefree Tampons in Australia.....II-21
Accantia’s Lil-Lets.....II-21
1$100
   Rostam Releases Scented Tampon.....II-22
J& J’s Tampon in Brazil.....II-22
J&J Launches o.b. in Argentina.....II-22
o.b. Comfort in Austria.....II-22
Rostam Unveils Tampon with Plastic Applicator.....II-22
Tampax’s Tampon Variation.....II-22
1$100
   Playtex Glides Gently.....II-23
P&G Supplies Learner’s Kit.....II-23
1$100
  9. Recent Industry Activity.....II-242 $200  
   Accantia to Close Tampon Unit.....II-24
Energizer Holdings Acquires Playtex Products.....II-24
Accantia Divests Lil-lets to Electra.....II-24
Wal-Mart Elects Rostam as Tampons Supplier.....II-24
Playtex Restructures.....II-24
1$100
   Lil-lets Gets New Packaging.....II-25
KC Enlarges Production in Argentina.....II-25
Hartmann Expands Production in Czech Republic.....II-25
1$100
  10. Focus on Select Players.....II-263 $300  
   Johnson & Johnson (US).....II-26
Kimberly Clark Corporation (US).....II-26
Lil-lets Group Limited (UK).....II-26
Natracare LLC (UK).....II-26
1$100
   Playtex Products, Inc (US).....II-27
Procter & Gamble (US).....II-27
Rostam Ltd. (Israel).....II-27
2$200
  11. Global Market Perspective.....II-29   
   Table 4: World Recent Past, Current & Future Analysis for Tampons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America & Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-291$350
   Table 5: World Long-term Projections for Tampons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-301$350
   Table 6: World 10-Year Perspective for Tampons by Geographic Region – Percentage Breakdown of Market Share for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-311$350
III. MARKET44$1950
  1. The United States.....III-112 $975  
   A. Market Analysis.....III-1
Overview.....III-1
Distribution Scenario.....III-1
Table 7: Tampons Market by Distribution Channel (2007E): Breakdown of Sales by Drug Stores, Super Markets, Discount Stores, and Others (includes corresponding Graph/Chart).....III-1
Drug Stores Improve Share.....III-1
1$200
   Private Labels Expand Share.....III-2
Competitive Scenario.....III-2
1$75
   Table 8: Leading Players in the US Tampons Market (2007): Percentage Market Share Breakdown of sales for Procter & Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart).....III-3
Leading Brands.....III-3
Table 9: Leading Brands in the US Tampons Market (2007E): Percentage Breakdown of Value and Volume Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Private Labels and Others (includes corresponding Graph/Chart).....III-3
1$200
   Table 10: Leading Tampon Brands in US Drugstores (2007): Percentage Breakdown of Value Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax Fresh, Private label and Others (includes corresponding Graph/Chart).....III-4

Table 11: Leading Tampon Brands at US Drugstores (2007E): Percentage Breakdown of Unit Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax Fresh and Others (includes corresponding Graph/Chart).....III-4
1$200
   Table 12: Leading Tampon Brands in the US (2002-2006): Percentage Breakdown by Value Sales for Tampax, Tampax Compak, Tampax Pearl Plastic, Playtex Portables, Playtex Beyond, Playtex Slimfits, Playtex Gentle Glide, Kotex, o.b., Private Label, and Others (includes corresponding Graph/Chart).....III-5
Demographic Influence.....III-5
Tampons and Toxic Shock Syndrome.....III-5
1$200
   FDA-Regulations Related to Tampons.....III-61$75
   Standard Terms Proposed by FDA for Absorbency Levels of Tampons.....III-7
Product Launches/Developments.....III-7
2$150
   Strategic Corporate Developments.....III-9
Major Players.....III-9
Johnson & Johnson.....III-9
1$75
   Kimberly Clark Corporation.....III-10
Playtex Products, Inc......III-10
Procter & Gamble.....III-10
1$75
   First Quality Retail Group.....III-11
B. Market Analytics.....III-11
Table 13: US Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) .....III-11
1$200
   Table 14: US Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) .....III-12
1$200
  2. Canada.....III-132 $200  
   A. Market Analysis.....III-13
Tampons — Regulations.....III-13
Major Players.....III-13
Procter & Gamble (Canada).....III-13
1$75
   B. Market Analytics.....III-14
Table 15: Canadian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-14

Table 16: Canadian Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-14
1$200
  3. Japan.....III-152 $300  
   A. Market Analysis.....III-15
Overview.....III-15
Tampons Dispersion in Japan.....III-15
B. Market Analytics.....III-15
Table 17: Japanese Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through2010 (includes corresponding Graph/Chart).....III-15
1$200
   Table 18: Japanese Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-16
1$200
  4. Europe.....III-174 $450  
   A. Market Analysis.....III-17
Overview.....III-17
Demographical Influences on Tampon Market.....III-17
Standard Code for Tampons’ Absorbency.....III-17
1$75
   B. Market Analytics.....III-18
Table 19: European Recent Past, Current & Future Analysis for Tampons by Geographic Region –France, Germany, Italy, United Kingdom, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-18
1$200
   Table 20: European Long-term Projections for Tampons by Geographic Region –France, Germany, Italy, United Kingdom, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-191$200
   Table 21: European 10-Year Perspective for Tampons by Geographic Region – Percentage Breakdown of Market Share for France, Germany, Italy, United Kingdom, Spain, Russia and Rest of Europe for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....III-20
1$200
  4a. France.....III-212 $275  
   A. Market Analysis.....III-21
Overview.....III-21
Market Share of Major Players.....III-21
Table 22: Leading Players in French Tampons Market (2006): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels, and Others (includes corresponding Graph/Chart).....III-21
B. Market Analytics.....III-21
Table 23: French Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-21
1$200
   Table 24: French Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-22
1$200
  4b. Germany.....III-232 $275  
   A. Market Analysis.....III-23
Overview.....III-23
Market Share of Major Players.....III-23
Table 25: Leading Players in German Tampons Market (2006): Market Share by Value Sales for Johnson & Johnson, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart).....III-23
Product Launches/Developments.....III-23
1$200
   B. Market Analytics.....III-24
Table 26: German Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-24

Table 27: German Long-term Projections Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-24
1$200
  4c. Italy.....III-252 $275  
   A. Market Analysis.....III-25
Overview.....III-25
Low Penetration of Tampons.....III-25
Market Share of Major Players.....III-25
Table 28: Leading Players in the Italian Tampons Market (2006): Market Share by Value Sales for Procter & Gamble and Johnson & Johnson .....III-25
1$200
   B. Market Analytics.....III-26
Table 29: Italian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-26

Table 30: Italian Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-26
1$200
  4d. The United Kingdom.....III-274 $375  
   A. Market Analysis.....III-27
Overview.....III-27
Market for Tampons in the UK.....III-27
Market Share of Select Players.....III-27
Table 31: Leading Players in Tampons Market of theUK (2006): Market Share by Value Sales for Procter & Gamble, Kimberly-Clark, Private Labels, andOthers (includes corresponding Graph/Chart).....III-27
1$200
   Product Launches/Developments.....III-28
Strategic Corporate Developments.....III-28
1$75
   Major Players.....III-29
Lil-lets Group Limited.....III-29
Natracare LLC.....III-29
1$75
   B. Market Analytics.....III-30
Table 32: UK Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-30

Table 33: UK Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-30
1$200
  4e. Spain.....III-312 $275  
   A. Market Analysis.....III-31
Overview.....III-31
Market Share of Select Players.....III-31
Table 34: Leading Players in the Spanish Tampons Market (2006): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels and Others (includes corresponding Graph/Chart).....III-31
B. Market Analytics.....III-31
Table 35: Spanish Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 includes corresponding Graph/Chart).....III-31
1$200
   Table 36: Spanish Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-32
1$200
  4f. Russia.....III-332 $275  
   A. Market Analysis.....III-33
Overview.....III-33
Tampons-- Unaffordable for Russians?.....III-33
B. Market Analytics.....III-33
Table 37: Russian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-33
1$200
   Table 38: Russian Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-34
1$200
  4g. Rest of Europe.....III-353 $425  
   A. Market Analysis.....III-35
Overview.....III-35
Tampons in Ireland.....III-35
Market Share of Select Players.....III-35
Table 39: Leading Players in Rest of European Tampons Market (2004): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels, and Others (includes corresponding Graph/Chart).....III-35
Product Launches/Developments.....III-35
1$200
   Strategic Corporate Developments.....III-36
B. Market Analytics.....III-36
Table 40: Rest of Europe Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-36
1$200
   Table 41: Rest of Europe Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-37
1$200
  5. Asia-Pacific.....III-382 $200  
   A. Market Analysis.....III-38
Overview.....III-38
Low Level of Tampons Acceptance in China.....III-38
Hong Kong.....III-38
Product Launches/Developments.....III-38
1$75
   B. Market Analytics.....III-39
Table 42: Asia-Pacific Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-39

Table 43: Asia-Pacific Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includescorresponding Graph/Chart).....III-39
1$200
  6. Latin America.....III-403 $325  
   A. Market Analysis.....III-40
Overview.....III-40
Brazilian Market for Tampons.....III-40
Table 44: Leading Brands in the Brazilian Internal Female Tampons Market (2006): Percentage Breakdown of Value Sales for OB, Tampax and Others (includes corresponding Graph/Chart) .....III-40
Product Launches/Developments.....III-40
1$200
   Strategic Corporate Developments.....III-411$75
   B. Market Analytics.....III-42
Table 45: Latin American Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-42

Table 46: Latin American Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-42
1$200
  7. Rest of World.....III-432 $275  
   A. Market Analysis.....III-43
Overview.....III-43
Glitches for Tampon Adoption.....III-43
Tampons Market in Israel.....III-43
Major Players.....III-43
Lil-lets (SA) Pty (South Africa).....III-43
Rostam Ltd. (Israel).....III-43
1$75
   B. Market Analytics.....III-44
Table 47: Rest of World Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-44

Table 48: Rest of World Long-term Projections for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includescorresponding Graph/Chart).....III-44
1$200
IV. COMPETITIVE LANDSCAPE 98$995
  
Total Companies Profiled: 35 (including Divisions/Subsidiaries - 54 )

Region/Country                 Players


The United States                 15 
Canada                             5
Europe                            27
     France                        1
     Germany                       2
     The United Kingdom            4
     Italy                         1
     Rest of Europe               19
Asia-Pacific (Excluding Japan)     6
Middle East                        1
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Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

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