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TAMPONS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Tampons in US$ million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 37 companies including many key and niche players such as First Quality Hygienic, Inc., Johnson & Johnson, Kimberly Clark Corporation, Lil-lets Group Limited, Natracare LLC, Playtex Products, Inc., Procter & Gamble, and Rostam Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-1576
Price : $4500
Companies : 37
Pages : 194
Date : February 2011
Market Data Tables : 49

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 TABLE OF CONTENTS

  TAMPONS (Complete Report) Pages : 194   | $4500
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......13 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2  
   Data Interpretation & Reporting Level.......3
Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
  2. OUTLOOK.....II-42 $395  
   Global Market Review.....II-4
Table 1: Potential Target Market by Country (includes corresponding Graph/Chart).....II-4
1$350
   Market Analysis.....II-5
Tampon Sales Hit by Economic Recession.....II-5
Regional Markets.....II-5
1$100
  3. FEMININE HYGIENE PRODUCTS – A BROADER PERSPECTIVE.....II-63 $295  
   Necessity for Women.....II-6
Women: No Longer A Captive Market.....II-6
1$100
   The Convenience Factor.....II-7
Packaging: Thinking Out-of–the-Box.....II-7
Teenagers-Spotlighted!.....II-7
1$100
   Consumer Education – A Core Issue.....II-8
Stake of Nonwovens.....II-8
1$100
  4. TAMPONS - MARKET DYNAMICS.....II-94 $395  
   Growing Preference for Organic Products.....II-9
Status of Private Label Tampons.....II-9
Factors Influencing the Tampon Market.....II-9
1$100
   Factors Influencing Tampon Adoption (Impact on Selection--Rated on 1to10
  Scale).....II-10
Packaging and Marketing of Tampons.....II-10
Innovation in Tampons.....II-10
1$100
   Misperceptions About Tampons’ Use.....II-11
Concerns Related to Anatomy and Tampon Functions.....II-11
Concerns About Virginity.....II-11
Coping with TSS.....II-11
2$200
  5. PRODUCT OVERVIEW.....II-134 $395  
   Topography of Tampon.....II-13
Product Segments.....II-13
Applicator Tampons.....II-13
1$100
   Digital or Applicator-free Tampons.....II-14
A Backdrop.....II-14
Tampons in Ancient Times.....II-14
Tampon in Modern Form.....II-14
1$100
   Acceptance for Tampon Usage.....II-15
How to Handle a Tampon?.....II-15
Alternatives to Tampons.....II-15
Disposable Menstrual Pads.....II-15
Reusable Menstrual Pads.....II-15
1$100
   Silk Sea Sponge Tampons.....II-16
Menstrual Cups.....II-16
Use of Tampons in STD Diagnosis.....II-16
1$100
  6. ENVIRONMENTAL & HEALTH CONCERNS.....II-17   
   Disposal of Tampons – Affect on Environment.....II-17
TSS: Safety of Feminine Sanitary Products Questioned.....II-17
1$100
   Indicators of TSS.....II-18
Instances of TSS.....II-18
Flipside to Tampon Use.....II-18
1$100
  7. COMPETITIVE SCENARIO.....II-194 $595  
   Brawl in the US Tampons Market.....II-19
Table 2: Leading Players in the US Tampons Market (2009): Percentage Market Share Breakdown of Value Sales for Procter & Gamble, Energizer (Playtex), Kimberly- Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart).....II-19
Tussle in European Market.....II-19
1$350
   Table 3: Leading Players in the European Tampons Market by Region/Country (2004 -A Historic Perspective): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart).....II-20
Prominence of Private Labels.....II-20
Promoting Tampons’ Use.....II-20
1$350
   Targeted Marketing of Tampons.....II-21
Fostering Brand Awareness.....II-21
Private Label Tampons – Influencing Retailer Margins.....II-21
2$200
  8. REGULATORY ENVIRONMENT.....II-23   
   How Safe are Tampons?.....II-23
Regulations Related to Tampons.....II-23
Standardizing Terminology.....II-23
Standard Terms to Refer Different Absorbency Levels of Tampons.....II-23
1$100
  9. PRODUCT LAUNCHES AND INNOVATIONS.....II-24   
   Kimberly-Clark Launches U by Kotex.....II-24
Lil-lets to Re-Launch Tampon Range.....II-24
Svenska Cellulosa Aktiebolaget Unveils New Tampons.....II-24
Millie & More to Unveil Moxie Brand Product Range.....II-24
1$100
   Lil-lets Introduces New Compact Applicator Tampon Range.....II-25
Procter & Gamble Re-Launches Tampax Range.....II-25
1$100
  10. PRODUCT LAUNCHES AND INNOVATIONS IN THE RECENT PAST - A PERSPECTIVE
  BUILDER.....II-26
4 $395  
   Playtex Launches Gentle Glide® Tampon.....II-26
Kimberly to Launch Internal Female Tampons in Brazil.....II-26
Lil-lets to Launch New Tampon.....II-26
Playtex Introduces Tampon for Sport Active Female.....II-26
1$100
   New Tampon from Rostam’s Kit.....II-27
Playtex Releases Beyond.....II-27
KC Introduces Kotex in Colombia.....II-27
J&J Unveils Comfort in Poland.....II-27
Introduction of Today Tampons.....II-27
J&J’s Carefree Tampons in Australia.....II-27
1$100
   Accantia’s Lil-Lets.....II-28
Rostam Releases Scented Tampon.....II-28
J& J’s Tampon in Brazil.....II-28
J&J Launches o.b. in Argentina.....II-28
o.b. Comfort in Austria.....II-28
Rostam Unveils Tampon with Plastic Applicator.....II-28
1$100
   Tampax’s Tampon Variation.....II-29
Playtex Glides Gently.....II-29
P&G Supplies Learner’s Kit.....II-29
1$100
  11. RECENT INDUSTRY ACTIVITY.....II-303 $295  
   Albaad Massuot Yitzhak Takes Over Rostam.....II-30
Ellen Bags Order for Probiotic Tampons.....II-30
Accantia to Close Tampon Unit.....II-30
Energizer Holdings Acquires Playtex Products.....II-30
Accantia Divests Lil-lets to Electra.....II-30
1$100
   Wal-Mart Elects Rostam as Tampons Supplier.....II-31
Playtex Restructures.....II-31
Lil-lets Gets New Packaging.....II-31
KC Enlarges Production in Argentina.....II-31
1$100
   Hartmann Expands Production in Czech Republic.....II-321$100
  12. FOCUS ON SELECT PLAYERS.....II-333 $295  
   First Quality Hygienic, Inc. (US).....II-33
Johnson & Johnson (US).....II-33
Kimberly Clark Corporation (US).....II-33
Lil-lets Group Limited (UK).....II-33
1$100
   Natracare LLC (USA).....II-34
Playtex Products, Inc. (US).....II-34
1$100
   Procter & Gamble (US).....II-35
Rostam Ltd. (Israel).....II-35
1$100
  13. GLOBAL MARKET PERSPECTIVE.....II-36   
   Table 4: World Recent Past, Current and Future Analysis for Tampons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-361$350
   Table 5: World Historic Review for Tampons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-371$350
   Table 6: World 11-Year Perspective for Tampons by Geographic Region – Percentage Breakdown of Market Share for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for the Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).....II-381$350
  14. THE UNITED STATES.....II-3911 $2450  
   A. Market Analysis.....II-39
Overview.....II-39
Increasing Consumer Preference for Large Package Counts.....II-39
Recession Drives Growth of Cheaper Store Brands.....II-39
Promotion and Advertising Crucial for Private Label Manufacturers.....II-39
1$100
   Natural and Organic Products Gain Popularity.....II-40
Distribution Scenario.....II-40
Table 7: Tampons Market by Distribution Channel (2007E): Breakdown of Sales by Drug Stores, Super Markets, Discount Stores, and Others (includes corresponding Graph/Chart).....II-40
Drug Stores Improve Share.....II-40
1$350
   Private Labels Expand Share.....II-411$100
   Competitive Scenario.....II-42
Table 8: Leading Players in the US Tampons Market (2009): Percentage Market Share Breakdown of Value Sales for Procter & Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart).....II-42
1$350
   Table 9: Leading Brands in the US Tampons Market (2009): Percentage Breakdown of Value Sales and Volume Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Private Labels & Others (includes corresponding Graph/Chart).....II-431$350
   Table 10: Leading Brands in the US Applicator Tampons Market (2008): Market Share Breakdown for Tampax, Playtex, Kotex, O.B, and Private Labels (includes corresponding Graph/Chart).....II-44

Table 11: Leading Tampon Brands in US Drugstores (2007): Percentage Breakdown of Value Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax Fresh, Private label and Others (includes corresponding Graph/Chart).....II-44
1$350
   Table 12: Leading Tampon Brands at US Drugstores (2007): Percentage Breakdown of Unit Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax Fresh and Others (includes corresponding Graph/Chart).....II-451$350
   Table 13: Leading Tampon Brands in the US (2002-2006- A Recent Past Perspective): Percentage Breakdown by Value Sales for Tampax, Tampax Compak, Tampax Pearl Plastic, Playtex Portables, Playtex Beyond, Playtex Slimfits, Playtex Gentle Glide, Kotex, o.b., Private Label, and Others (includes corresponding Graph/Chart).....II-46
Demographic Influence.....II-46
1$350
   Tampons and Toxic Shock Syndrome.....II-47
FDA-Regulations Related to Tampons.....II-47
1$100
   Standard Terms Proposed by FDA for Absorbency Levels of Tampons.....II-48
B. Market Analytics.....II-48
Table 14: US Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-48
1$350
   Table 15: US Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-491$350
  15. CANADA.....II-502 $595  
   A. Market Analysis.....II-50
Tampons - Regulations.....II-50
B. Market Analytics.....II-50
Table 16: Canadian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-50
1$350
   Table 17: Canadian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-511$350
  16. JAPAN.....II-522 $595  
   A. Market Analysis.....II-52
Overview.....II-52
Tampons Dispersion in Japan.....II-52
B. Market Analytics.....II-52
Table 18: Japanese Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-52
1$350
   Table 19: Japanese Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-531$350
  17. EUROPE.....II-544 $950  
   A. Market Analysis.....II-54
Overview.....II-54
Demographical Influences on Tampon Market.....II-54
Standard Code for Tampons’ Absorbency.....II-54
1$100
   B. Market Analytics.....II-55
Table 20: European Recent Past, Current & Future Analysis for Tampons by Geographic Region –France, Germany, Italy, United Kingdom, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-55
1$350
   Table 21: European Historic Review for Tampons by Geographic Region –France, Germany, Italy, United Kingdom, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-561$350
   Table 22: European 11-Year Perspective for Tampons by Geographic Region – Percentage Breakdown of Market Share for France, Germany, Italy, United Kingdom, Spain, Russia and Rest of Europe for the Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).....II-571$350
  17a. FRANCE.....II-582 $595  
   A. Market Analysis.....II-58
Overview.....II-58
Market Share of Major Players.....II-58
Table 23: Leading Players in French Tampons Market (2006- A Recent Past Perspective): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels, and Others (includes corresponding Graph/Chart).....II-58
1$350
   B. Market Analytics.....II-59
Table 24: French Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-59

Table 25: French Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-59
1$350
  17b. GERMANY.....II-602 $595  
   A. Market Analysis.....II-60
Overview.....II-60
Market Share of Major Players.....II-60
Table 26: Leading Players in German Tampons Market (2006- A Recent Past Perspective): Market Share by Value Sales for Johnson & Johnson, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart).....II-60
1$350
   B. Market Analytics.....II-61
Table 27: German Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-61

Table 28: German Historic Review Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-61
1$350
  17c. ITALY.....II-622 $595  
   A. Market Analysis.....II-62
Overview.....II-62
Low Penetration of Tampons.....II-62
Market Share of Major Players.....II-62
Table 29: Leading Players in the Italian Tampons Market (2006- A Recent Past Perspective): Market Share by Value Sales for Procter & Gamble and Johnson & Johnson.....II-62
1$350
   B. Market Analytics.....II-63
Table 30: Italian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-63

Table 31: Italian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-63
1$350
  17d. THE UNITED KINGDOM.....II-642 $595  
   A. Market Analysis.....II-64
Overview.....II-64
Market Share of Select Players.....II-64
Table 32: Leading Players in Tampons Market of the UK (2006- A Recent Past Perspective): Market Share by Value Sales for Procter & Gamble, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart).....II-64
1$350
   B. Market Analytics.....II-65
Table 33: The UK Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-65

Table 34: The UK Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-65
1$350
  17e. SPAIN.....II-662 $595  
   A. Market Analysis.....II-66
Overview.....II-66
Market Share of Select Players.....II-66
Table 35: Leading Players in the Spanish Tampons Market (2006- A Recent Past Perspective): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels and Others (includes corresponding Graph/Chart).....II-66
1$350
   B. Market Analytics.....II-67
Table 36: Spanish Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 includes corresponding Graph/Chart).....II-67

Table 37: Spanish Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-67
1$350
  17f. RUSSIA.....II-682 $595  
   A. Market Analysis.....II-68
Overview.....II-68
Historic Review.....II-68
B. Market Analytics.....II-68
Table 38: Russian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-68
1$350
   Table 39: Russian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-691$350
  17g. REST OF EUROPE.....II-702 $595  
   A. Market Analysis.....II-70
Overview.....II-70
Tampons in Ireland.....II-70
Market Share of Select Players.....II-70
Table 40: Leading Players in Rest of European Tampons Market (2004- A Historic Perspective): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels, and Others (includes corresponding Graph/Chart).....II-70
1$350
   B. Market Analytics.....II-71
Table 41: Rest of Europe Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015(includes corresponding Graph/Chart).....II-71

Table 42: Rest of Europe Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-71
1$350
  18. ASIA-PACIFIC.....II-722 $395  
   A. Market Analysis.....II-72
Overview.....II-72
Low Level of Tampons Acceptance in China.....II-72
Hong Kong.....II-72
1$100
   B. Market Analytics.....II-73
Table 43: Asia-Pacific Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-73

Table 44: Asia-Pacific Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includescorresponding Graph/Chart).....II-73
1$350
  19. LATIN AMERICA.....II-742 $595  
   A. Market Analysis.....II-74
Overview.....II-74
Brazilian Market for Tampons.....II-74
Table 45: Leading Brands in the Brazilian Internal Female Tampons Market (2006- A Recent Past Perspective): Percentage Breakdown of Value Sales for OB, Tampax and Others (includes corresponding Graph/Chart).....II-74
1$350
   B. Market Analytics.....II-75
Table 46: Latin American Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-75

Table 47: Latin American Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-75
1$350
  20. REST OF WORLD.....II-762 $395  
   A. Market Analysis.....II-76
Overview.....II-76
South Africa.....II-76
Glitches for Tampon Adoption in Zimbabwe.....II-76
Tampons Market in Israel.....II-76
1$100
   B. Market Analytics.....II-77
Table 48: Rest of World Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-77

Table 49: Rest of World Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).....II-77
1$350
COMPETITION 111$995
  
Total Companies Profiled: 37 (including Divisions/Subsidiaries - 55)

Region/Country                 Players


The United States                 17   
Canada                             4
Europe                            25
     France                        1
     Germany                       2
     The United Kingdom            2
     Italy                         1
     Rest of Europe               19
Asia-Pacific (Excluding Japan)     7
Middle East                        2
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