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STATIONERY PRODUCTS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Stationery Products in US$ Million by the following Product Segments: Carbon Paper & Inked Ribbons (Carbon & Stencil Paper, & Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes, & Sealing Tapes), Marking Devices (Hand Stamps, Stencils, & Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets, & Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, & Fountain Pens), Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, & Other Art Goods)], and Miscellaneous Stationery products. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual estimates and forecasts are provided for the period 2007 through 2015. A seven-year historic analysis is also provided for these markets. The report profiles 1279 companies including many key and niche players such as A.T. Cross Company, American Greetings Corporation, Archies Limited', Aurora DUE s.r.l., Avery Dennison Corporation, AbitibiBowater Inc., Camlin Ltd., Cenveo Inc., Child Rights and You, Corporate Express Inc., CSS Industries Inc., Dixon Ticonderoga Company, DS Smith Plc., Elmer's Products, Inc., Letts Filofax Group Ltd., Four Pillars Enterprise Co., Ltd., Hallmark Cards, Inc., Groupe Hamelin, Herlitz PBS AG, International Greetings Plc., International Writing Instrument Corp., Kokuyo Co., Ltd., Meadwestvaco Corporation, Mitsubishi Pencil Co., Ltd., Newell Rubbermaid Inc., OfficeMax Incorporated, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, Richmont, Montblanc International GmbH, Societe BIC, ST Dupont SA, PT Pabrik Kertas Tjiwi Kimia TBK, Unipapel SA, and World Trend, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-2796
Price : $4950
Companies : 1279
Pages : 1235
Date : October 2010
Market Data Tables : 207

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 TABLE OF CONTENTS

  STATIONERY PRODUCTS (Complete Report) Pages : 1235   | $4950
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......16 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2
Data Interpretation & Reporting Level.......2
  
   Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
   Carbon Paper and Inked Ribbons.......5
Greeting Cards.......5
Mailing Supplies.......5
Marking Devices.......5
Paper-Based Stationery Products.......5
  
   Party Goods.......6
Writing Instruments.......6
  
  2. INDUSTRY OVERVIEW........73 $295  
   Current and Future Analysis........7
Electronic Age – A Mixed Blessing for Stationers........7
Paperless Era - Yet to Arrive........7
1$100
   Variety, Quality and Price – A Stationer’s Mantra for Success........8
Pricing Pressure and Environmental Packaging Remain Major Concerns........8
1$100
   Anti-Dumping Duties Destabilize Chinese Exports........9
1$100
  3. MARKET/INDUSTRY TRENDS........106 $495  
   Greeting Card Sales Remain Buoyant Despite Recession........10
Seasonality is the Norm, Rather than an Exception........10
Back-to-School Season Keeps Retailers Busy........10
1$100
   Special Occasions Set the Cash Registers Ringing........11
Fashion Beckons but Practicality Holds Back........11
Its All in the Name - Brand Value Does Count........11
1$100
   Innovation and Uniqueness – What Sets Them Apart........12
Private Label Products – Useful Strategy........12
Location – Staying Closer to the Consumers........12
1$100
   Similar Concept Line - A Good Idea that Actually Works........13
The ‘Green Trend’ – Assaying the Environmental Cause........13
Eye Catching Colors and Designs –Dressing Up the Market........13
1$100
   Technological Advances – No Industry is Immune........14
Growth of Writing Instruments Continues Undeterred by Technological Onslaught........14
Student Community Prefers Paper-based Stationery Products........14
Technology Advancements in Writing Instruments Herald a Silent Revolution........14
1$100
   New Trends Blur Distinction Between Home & School Supplies........15
Proliferation of Home Offices........15
Licensed Products Drive Sales........15
1$100
  4. COMPETITIVE SCENARIO........162 $395  
   Major Players in the Stationery Products Market........16
Rubbermaid and BIC Battle it out at the Top........16
Table 1: World Market for Stationery Products (2008): Percentage Share Breakdown of Value Sales of Leading Players - Newell Rubbermaid, Bic, Pilot, Pentel, Mitsubishi Pencil,Crayola and Others (includes corresponding Graph/Chart)........16
1$350
   Mailing Supplies – Regional Players Dominate Niche Markets........17
Paper-based Stationery Products & Office Supplies........17
Writing & Marking Instruments........17
1$100
  5. DEMOGRAPHIC SHIFTS INFLUENCING END-USE MARKETS........18   
   Favorable Demographics Driving the Market........18
Stationery - No More a ‘Back-To-School’ Domain........18
‘Back-to-School’ - An Increasingly Profitable Market........18
The Home Office - An Emerging Market........18
1$100
   Women - The Largest Home Office Users........19
Features in Home-Office Supplies Increasingly Preferred by Consumers (Rating on Scale
  of 1-10, 1 being the least)........19
1$100
  6. PRODUCT OVERVIEW........2010 $950  
   Carbon Paper and Inked Ribbons........20
Greeting Cards........20
1$100
   Table 2: World Greeting Cards Market in 2008: Per Capita Consumption of Greeting Cards by Region for United Kingdom, United States, Canada, Australia and Spain (includes corresponding Graph/Chart)........21
Mailing Supplies........21
Envelopes........21
Unique Product Offerings........21
1$350
   Marking Devices........22
Paper-Based Stationery Products........22
Binders........22
3-Ring Binders........22
Coil Binders........22
Custom Binders........22
Leather Binders........22
1$100
   School Binders........23
Spiral Binders........23
Zipper Binders........23
Note Books and Writing Pads........23
Scrap Books........23
Photo Albums........23
Trends in Paper-Based Stationery Products........23
Binders and Notebooks Emerge as Fashionable Items........23
1$100
   Calendars........24
Diaries........24
Paper Diaries Being Increasingly Replaced by Electronic Diaries........24
Scrap Books........24
Filing Supplies........24
Writing/Printing/Copying Paper........24
1$100
   Party Goods........25
Increasing Sales of Gift-Wrap and Party Goods Offset Sales of Greeting Card........25
Writing Instruments........25
1$100
   Writing Instrument Market Dynamics........26
Writing Letters and Notes Still Remain First Preference........26
Writing Instruments Category Still Needs Enhancement........26
Manufacturers Re-launch Stationery Products........26
1$100
   Market Scenario in the Developed Vs. Developing Countries........27
Pens/Markers........27
Penning the Demand........27
Pens in the Competitive List of Gifts........27
Types of Pens........27
1$100
   Fountain Pen Market........28
Rollerball Pens........28
Ballpoint Pens........28
Porous-Point Pens........28
Luxury Pens........28
1$100
   Table 3: Global Market for Pens (2009): Percentage Breakdown of Luxury Pen Sales by Brand – Montblanc, Cartier, and Others (includes corresponding Graph/Chart)........29
Pencils & Art Goods........29
Crayons........29
Miscellaneous Products........29
1$350
  7. DISTRIBUTION AND PROMOTION DYNAMICS........303 $595  
   Discount Stores and Super Stores Monopolizing the Market........30
Table 4: Writing and Marking Instrument Sales in the US (2008): Percentage Breakdown by Distribution Channel for Retail, Commercial, Institutional, E-Commerce and Others (includes corresponding Graph/Chart)........30
1$350
   Table 5: Writing and Marking Instrument Sales in the US (2008): Percentage Breakdown by Retail Distribution Channel for Mass Merchandisers & Discount Stores, Superstores, Drugstores, Supermarkets/Grocery Stores and Others (includes corresponding Graph/Chart)........31
Super Specialty Stores for Office Products........31
Retailers........31
Hypermarkets and Departmental Stores........31
1$350
   Licensing & Ethnic Themes by Suppliers to Increase Sales........32
Exclusive Boutiques to Popularize Wide Range of Writing Instruments........32
1$100
  8. PRODUCT INTRODUCTIONS/INNOVATIONS........334 $295  
   Mitsubishi Pencil Introduces Do! POSKA Series Pigment Markers........33
Montblanc Introduces Donation Pen Arturo Toscanini........33
Hallmark Cards Unveils Personalized Photo Plates........33
Camlin Unveils New Fountain Pen........33
Mitsubishi Pencil Co. Unveils Style-Fit Writing Instruments........33
Newell Rubbermaid Rolls Out Environment-Friendly Stationery Products........33
1$100
   Montblanc Rolls Out Mahatma Gandhi Limited Edition-241 Pens........34
Navneet Publications Unveils New Oil Pastels........34
Office Depot Introduces Expanded Range of Writing Instruments........34
Odyssey Unveils Massive Collection of Premium Pens........34
WedVert to Unveil VERTTM Yoko Chapman Wedding Stationery Range........34
1$100
   Hallmark Launches Eco-Friendly Greeting Cards........35
Hallmark Launches RED™ Cards with Sound........35
Hallmark Launches Recordable Cards With Music........35
Mitsubishi Pencil Introduces Jet Stream Oil-Based Pen........35
Pilot Pen Introduces BeGreen Writing Instrument........35
Newell Rubbermaid Introduces New Sharpie Pen........35
1$100
   Hallmark Launched Unique Adhesive Gift Wrap........36
BIC to Roll out BIC Triumph Roller Pens........36
Hallmark Launches African American Based Cards........36
American Greetings to Introduce Muhammad Ali Range of Cards........36
Montblanc Unveils AED One Million Pens........36
1$100
  9. PRODUCT LAUNCHES IN RECENT PAST – A PERSPECTIVE BUILDER........374 $295  
   Madison Park Greetings Introduces New Card Collection........37
AIM Expands Stationery Line........37
Elmer’s Launches Improved School Glue........37
Dunkin’ Donuts Launches Personalized Cards........37
Marvelous Mommies Introduces Greeting Cards........37
Block Graphics Rolls Out New Size Envelopes........37
1$100
   Level Promo Gifts Unveils Latest Series of Roller Pens........38
Running Rhino Unveils Latest Paro International Collection Cards........38
Remind4u Introduces Greeting Cards for Manchester United........38
3M Launches New Cover Tape For Electronic and Electrical Equipment........38
Navneet Unveils New Stationery Range........38
1$100
   Exhale Group Roll Out Post-Abortion E-Cards........39
Navneet Introduces Environment Friendly Pencils........39
Card Connection Unveils Latest Gift Series........39
3M Unveils Latest Static Dissipative Heat Activated Cover Tape........39
BIC Releases Mechanical Pencil for the 9-13 Age Group........39
Card Connection Debuts Verse Cards........39
1$100
   Wooster & Prince Papers to Launch New Genre of Greeting Cards........40
Cross® Launches Century® Signet Collection of Pens........40
1$100
  10. RECENT INDUSTRY ACTIVITY........415 $395  
   American Greetings Merges Wholesale Business of Papyrus........41
BIC Acquires Cello Pens........41
Nippon Paper Acquires Paper Australia........41
MWV Forms Partnership with BILT........41
Madison Park Greetings Forms Partnership with Prentiss Douthit........41
1$100
   American Greetings Inks Agreement with Amscan........42
MEGA Brands Inks Agreement with Microsoft Game........42
Studios........42
Staples Launches First Store in India........42
MWV to Restructure Envelope Manufacturing Business........42
American Greetings to Take Over Recycled Paper Greetings........42
American Greetings to Take Over PhotoWorks........42
1$100
   Avery Dennison Takes Over DM Label Group........43
Aldabra Takes Over Paper and Packaging Businesses from Boise Cascade........43
International Alliance Leads to Formation of Global Services Group........43
Reliance Retail Forms JV with Office Depot........43
Avery Dennison Forms Alliance with Stamps.com®........43
1$100
   Gifts.com Establishes Partnership with American Greetings.com........44
PhotoChannel Inks Agreement with Hallmark Cards........44
American Greetings Enters into a Licensing Deal with Paramount Licensing........44
Corporate Express Canada and Medbuy Renew Agreement........44
1$100
   Archies to Expand Retail........45
Camlin to Expand and Establish New facilities........45
Archies Opens 100th Outlet........45
CSS to Close Production Unit and Distribution Center........45
BIC USA to Close Plant........45
1$100
  11. STRATEGIC DEVELOPMENTS IN RECENT PAST – A PERSPECTIVE BUILDER........465 $395  
   Abitibi-Consolidated and Bowater Merge to Create AbitibiBowater........46
Cenveo Purchases Commercial Envelope........46
Corporate Express Canada Inks Pact to Acquire Davenport Office........46
CSS Industries Acquires C.R. Gibson, Inc........46
International Greetings Pockets Glitterwrap Inc.........46
1$100
   International Greetings Acquires Stake in Artwrap Pty........47
Carlton Cards Enters into Agreement with Ellen DeGeneres........47
Kubera Acquires Kejriwal Stationery........47
Nite Ize Acquires Inka........47
1$100
   Cenveo Pockets Printegra........48
Cartoon Network Signs Agreement with Hallmark........48
lmer's Products Acquires Color Loco, Scientific Explorer and Giddy Up........48
International Greetings Consolidates its Position in Europe........48
1$100
   Aurora Acquires Firma Srl........49
Walt Disney Co. Forays into Indian Market........49
Hoomark Acquires Eick Pack........49
Linc Establishes New Retail Outlets in India........49
AAH Acquires Gags & Games........49
1$100
   Greeting Card Group Agrees to Management Buy-Out Offer........50
Ballarpur Industries Plans Capacity Expansion........50
1$100
  12. FOCUS ON SELECT PLAYERS........5114 $950  
   A. T. Cross Company (US)........51
American Greetings Corporation (US)........51
1$100
   Archies Limited' (India)........52
Aurora DUE s.r.l. (Italy)........52
1$100
   Avery Dennison Corporation (US)........53
AbitibiBowater Inc (Canada)........53
Camlin Ltd. (India)........53
1$100
   Cenveo Inc. (US)........54
Child Rights and You (CRY) (India)........54
1$100
   Corporate Express Inc. (US)........55
CSS Industries Inc. (US)........55
Dixon Ticonderoga Company (US)........55
1$100
   DS Smith Plc (UK)........56
Elmer's Products, Inc. (US)........56
Letts Filofax Group Ltd (UK)........56
1$100
   Four Pillars Enterprise Co., Ltd. (Taiwan)........57
Hallmark Cards, Inc. (US)........57
1$100
   Groupe Hamelin (France)........58
Herlitz PBS AG (Germany)........58
1$100
   International Greetings Plc (UK)........59
International Writing Instrument Corp (Taiwan)........59
Kokuyo Co., Ltd. (Japan)........59
1$100
   Meadwestvaco Corporation (US)........60
Mitsubishi Pencil Co., Ltd. (Japan)........60
Newell Rubbermaid Inc. (US)........60
1$100
   OfficeMax Incorporated (US)........61
Pentel Co., Ltd. (Japan)........61
Pilot Corporation (Japan)........61
1$100
   Pilot Pen Corporation of America (US)........62
Richmont (Switzerland)........62
Montblanc International GmbH (Germany)........62
Societe BIC (France)........62
1$100
   ST Dupont SA (France)........63
PT Pabrik Kertas Tjiwi Kimia TBK (Indonesia)........63
Unipapel SA (Spain)........63
1$100
   World Trend, Inc. (US)........64
1$100
  13. GLOBAL MARKET PERSPECTIVE........65   
   Table 6: World Recent Past, Current & Future Analysis for Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures for the Years 2007 through 2015 in US$ Million (includes corresponding Graph/Chart)........651$350
   Table 7: World Historic Review for Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........661$350
   Table 8: World 11-Year Perspective for Stationery Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........671$350
   Table 9: World Recent Past, Current & Future Analysis for Stationery Products by Product Group – Carbon Paper & Inked Ribbons, Greeting Cards, Mailing Supplies, Marking Devices, Paper-Based Stationery Products, Party Goods, Writing Instruments and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........681$350
   Table 10: World Historic Review for Stationery Products by Product Group – Carbon Paper & Inked Ribbons, Greeting Cards, Mailing Supplies, Marking Devices, Paper-Based Stationery Products, Party Goods, Writing Instruments and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........691$350
   Table 11: World 11-Year Perspective for Stationery Products by Product Group – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons, Greeting Cards, Mailing Supplies, Marking Devices, Paper-Based Stationery Products, Party Goods, Writing Instruments and Miscellaneous Stationery Products for the Years 2000, 2005 and 2010 (includes corresponding Graph/Chart)........701$350
   Analysis by Product Group........71
Table 12: World Recent Past, Current & Future Analysis for Carbon Paper & Inked Ribbons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures for the Years 2007 through 2015 in US$ Million (includes corresponding Graph/Chart)........71
1$350
   Table 13: World Historic Review for Carbon Paper & Inked Ribbons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........721$350
   Table 14: World 11-Year Perspective for Carbon Paper & Inked Ribbons by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........731$350
   Table 15: World Recent Past, Current & Future Analysis for Carbon Paper & Inked Ribbons by Product Segment – Carbon Paper and Inked Ribbons Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........741$350
   Table 16: World Historic Review for Carbon Paper & Inked Ribbons by Product Segment – Carbon Paper and Inked Ribbons Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........75

Table 17: World 11-Year Perspective for Carbon Paper & Inked Ribbons by Product Segment – Percentage Breakdown of Dollar Sales for Carbon Paper and Inked Ribbons for the Years 2005, 2010 and 2015........75
1$350
   Table 18: World Recent Past, Current & Future Analysis for Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........761$350
   Table 19: World Historic Review for Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........771$350
   Table 20: World 11-Year Perspective for Greeting Cards by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........781$350
   Table 21: World Recent Past, Current & Future Analysis for Mailing Supplies by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........791$350
   Table 22: World Historic Review for Mailing Supplies by Geographic Region – US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........801$350
   Table 23: World Recent Past, Current & Future Analysis for Mailing Supplies by Product Segment – Padded Envelopes, Paper-Based Envelopes and Sealing Tapes Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........81

Table 24: World Historic Review for Mailing Supplies by Product Segment – Padded Envelopes, Paper-Based Envelopes and Sealing Tapes Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........81
1$350
   Table 25: World 11-Year Perspective for Mailing Supplies by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........821$350
   Table 26: World 11-Year Perspective for Mailing Supplies by Product Segment – Percentage Breakdown of Dollar Sales for Padded Envelopes, Paper-Based Envelopes and Sealing Tapes for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........831$350
   Table 27: World Recent Past, Current & Future Analysis for Marking Devices by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........841$350
   Table 28: World Historic Review for Marking Devices by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........851$350
   Table 29: World Recent Past, Current & Future Analysis for Marking Devices by Product Segment – Hand Stamps, Stencils and Other Marking Devices Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........86

Table 30: World Historic Review for Marking Devices by Product Segment – Hand Stamps, Stencils and Other Marking Devices Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........86
1$350
   Table 31: World 11-Year Perspective for Marking Devices by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........871$350
   Table 32: World 11-Year Perspective for Marking Devices by Product Segment – Percentage Breakdown of Dollar Sales for Hand Stamps, Stencils and Other Marking Devices for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........881$350
   Table 33: World Recent Past, Current & Future Analysis for Paper-Based Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........891$350
   Table 34: World Historic Review for Paper-based Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........901$350
   Table 35: World Recent Past, Current & Future Analysis for Paper-Based Stationery Products by Product Segment – Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........911$350
   Table 36: World Historic Review for Paper-Based Stationery Products by Product Segment – Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........921$350
   Table 37: World 11-Year Perspective for Paper-Based Stationery Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........931$350
   Table 38: World 11-Year Perspective for Paper-Based Stationery Products by Product Segment – Percentage Breakdown of Dollar Sales for Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........941$350
   Table 39: World Recent Past, Current & Future Analysis for Party Goods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........951$350
   Table 40: World Historic Review for Party Goods by Geographic Region – US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........961$350
   Table 41: World 11-Year Perspective for Party Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........971$350
   Table 42: World Recent Past, Current & Future Analysis for Writing Instruments by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........981$350
   Table 43: World Historic Review for Writing Instruments by Geographic Region – US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........991$350
   Table 44: World Recent Past, Current & Future Analysis for Writing Instruments by Product Segment – Pens/Markers and Pencils/Art Goods Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........100

Table 45: World Historic Review for Writing Instruments by Product Segment – Pens/Markers and Pencils/Art Goods Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........100
1$350
   Table 46: World 11-Year Perspective for Writing Instruments by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........101

Table 47: World 11-Year Perspective for Writing Instruments by Product Segment – Percentage Breakdown of Dollar Sales for Pens/Markers and Pencils/Art Goods for the Years 2005, 2010 and 2015........101
1$350
   Table 48: World Recent Past, Current & Future Analysis for Pens/Markers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........1021$350
   Table 49: World Historic Review for Pens/Markers by Geographic Region – US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........1031$350
   Table 50: World Recent Past, Current & Future Analysis for Pens/Markers by Product Segment – Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........1041$350
   Table 51: World Historic Review for Pens/Markers by Product Segment – Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens Independently Analyzed with Annual Sales Figures for in US$ Million the Years 2000 through 2006 (includes corresponding Graph/Chart)........1051$350
   Table 52: World 11-Year Perspective for Pens/Markers by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........1061$350
   Table 53: World 11-Year Perspective for Pens/Markers by Product Segment – Percentage Breakdown of Dollar Sales for Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........1071$350
   Table 54: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........1081$350
   Table 55: World Historic Review for Pencils/Art Goods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........1091$350
   Table 56: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Product Segment – Wood-Cased Pencils/ Crayons, Mechanical Pencils, Artists' Equipment and Other Art Goods Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........110

Table 57: World Historic Review for Pencils/Art Goods by Product Segment – Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment and Other Art Goods Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........110
1$350
   Table 58: World 11-Year Perspective for Pencils/Art Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........1111$350
   Table 59: World 11-Year Perspective for Pencils/Art Goods by Product Segment – Percentage Breakdown of Dollar Sales for Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment and Other Art Goods for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........1121$350
   Table 60: World Recent Past, Current & Future Analysis for Miscellaneous Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........1131$350
   Table 61: World Historic Review for Miscellaneous Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........1141$350
   Table 62: World 11-Year Perspective for Miscellaneous Stationery Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........115
1$350
  14. THE UNITED STATES........11632 $4200  
   A. Market Analysis........116
Outlook........116
Market Overview........116
Highlights of Stationery Industry After Attacks........116
1$100
   Greeting Cards........117
What Catches the Eye?........117
Consumer Demographics........117
Card Giving Occasions........117
Factors Propelling Demand for Stationery........117
Increasing Baby-Boomers Population........117
1$100
   Work-at-Home Trend on the Upward........118
Increased Usage with Computers........118
Baby Boomers Promoting the Market........118
New Cards Characterize the Diversity in America........118
Market Trends........118
Stationery Products Market Witnesses Decline Owing to Economic Slowdown........118
1$100
   Elimination of Intermediaries........119
Mass Retailers Come into Prominence........119
Pens Inking the Most Sales........119
Greeting Card Manufacturers Expand Product Range........119
New Avenues for Greeting Card........119
1$100
   Greeting Cards Market Drifts Towards E-Greetings........120
Stressful Situations Boost Demand for Greeting Cards........120
Competitive Scenario........120
Rubbermaid and BIC Battle it out at the Top........120
Mailing Supplies – Major Players Dominate Niche Markets........120
1$100
   Paper-based Stationery Products & Office Supplies........121
Greeting Cards........121
Table 63: US Market for Greeting Cards (2008): Percentage Breakdown of Dollar Sales of Leading Players - Hallmark Inc., American Greetings Corp., and Others (includes corresponding Graph/Chart)........121

Table 64: US Market for Everyday Greeting Cards (2009): Percentage Breakdown of Card-Sending by Occasions – Birthday, Anniversary, Get Well Soon, Friends, Sympathy and Others (includes corresponding Graph/Chart)........121
1$350
   Table 65: US Market for Seasonal Greeting Cards (2009): Percentage Breakdown of Card Sending by Holidays – Christmas, Valentine, Mother's Day, Easter, Father's Day and Others (includes corresponding Graph/Chart)........122

Table 66: Leading Players in Mother's Day Greeting Cards Market in the US (2008): Percentage Breakdown of Value Sales for Hallmark Inc., American Greetings Corp., MeadWestvaco Corporation and Others (includes corresponding Graph/Chart)........122

Table 67: US Greeting Cards Market (2009): Percentage Breakdown of Sales by Distribution Outlet - Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food Discount Party Stores, Dollar Stores and Others (includes corresponding Graph/Chart)........122
1$350
   Writing/Marking Instruments........123
Key Statistics:........123
Table 68: Leading Manufacturers of Stationery Products in the US (2008): Percentage Breakdown for Cenveo Inc., International Paper Company, MeadWestvaco Corporation, National Envelope Corporation, NewPage Corporation, and Others (includes corresponding Graph/Chart)........123

Table 69: Leading Manufacturers of Office Stationery in the US (2008): Percentage Breakdown for International Paper Company, MeadWestvaco Corporation, Cenveo Inc., National Envelope Corporation, and Others (includes corresponding Graph/Chart)........123
1$350
   Table 70: Leading Pencils Brands in the United States (2008): Breakdown of Unit Sales in Million Units Through Supermarkets, Drugstores & Discount Stores (includes corresponding Graph/Chart)........124

Table 71: US Market for Ink Pens (2009): Percentage Breakdown of Sales in US$ Million Through Supermarkets, Drugstores & Discount Stores by Brand – Pilot G-2, Paper Mate & Write Brothers, Pilot Easy Touch, Sanford Uni Ball Signo 07, Bic Crystal, Pilot Precise V5, Paper Mate Flair, Paper Mate Erasermate, Bic Velocity, Private Labels, and Others (includes corresponding Graph/Chart)........124
1$350
   Table 72: US Market for Writing Instruments (2009): Percentage Share Breakdown of Unit Shipments by Product Group- Pen Products, Pencil Products, Marker and Highlighter Products and Correction Products (includes corresponding Graph/Chart)........125

Table 73: US Market for Pen Products (2009): Percentage Share Breakdown of Unit Shipments by Product Type - Ball Point (Retractable), Ball Point (Stick), Gel Ink, Roller Ball, Porous Point and Fountain (includes corresponding Graph/Chart)........125

Table 74: US Market for Pencils (2009): Percentage Share Breakdown of Unit Shipments by Product Type -Wood Encased Pencil, Mechanical Pencil and Colored (includes corresponding Graph/Chart)........125
1$350
   Table 75: US Market for Marker & Highlighter Products (2009): Percentage Share Breakdown of Unit and Value Shipments by Product Type – Highlighters, Permanent and Other (includes corresponding Graph/Chart)........126

Table 76: US Market for Correction Products (2009): Percentage Share Breakdown of Unit and Value Shipments by Product Type – Fluids, Pens and Tapes (includes corresponding Graph/Chart)........126
1$350
   Player Market Shares – A Historic Perspective........127
Table 77: US Market for Children’s Coloring and Writing Instruments in 2004: Percentage Breakdown Based on Value Sales for Crayola, Rose Art Industries and Others (includes corresponding Graph/Chart)........127

Table 78: US Market for Writing and Marking Instruments (2003): Percentage Breakdown of Major Players Based on Value Sales for Newell Rubbermaid, Pentel, Pilot, Bic/Sheaffer and Others (includes corresponding Graph/Chart)........127
1$350
   Table 79: Leading Office Products Brands in the US in 2003: Sales of Scotch Tape, Scotch Magic Tape, Krazy Glue Adhesives, Elmer's Adhesives, Manco Tape, Liquid Paper Correction Prods, Elmer's Glue All Adhesives, and Bic Wite Out Plus Correction Prods (In US$ Million) (includes corresponding Graph/Chart)........128
Writing Instruments Market – An Overview........128
High-End Pens Market........128
Pricing........128
1$350
   US Market for Luxury Pens........129
Jewelers’ Acceptance of Luxury Pens: Factors Involved........129
Distribution Channels for Pens........129
Table 80: US Market for Pens in 2008: Percentage Breakdown of Volume Sales by Distribution Channel for Mass Merchants, Drug Stores, Food Stores and Food/ Drugstores (includes corresponding Graph/Chart)........129
1$350
   Trade Dynamics........130
Exports........130
Table 81: US Exports of Cards, Envelopes, and Other Paper-Based Stationery (2006): Breakdown by Select Countries of Destination (In US $ 000) (includes corresponding Graph/Chart)........130
1$350
   Table 82: US Exports of Ball Point Pens (2006): Breakdown by Select Countries of Destination (In US $ 000) (includes corresponding Graph/Chart)........1311$350
   Table 83: US Exports of Pens and Markers - Felt Tipped/Other Porous Tipped (2006): Breakdown by Select Countries of Destination (In US $ 000) (includes corresponding Graph/Chart)........1321$350
   Table 84: US Exports of Crayons and Pencils with Leads Enclosed in Rigid Sheath (2006): Breakdown by Select Countries of Destination (In US $ 000)........133

Table 85: US Exports of Writing Instruments & Accessories (2006): Percentage Share Breakdown of Value Exports by Select Countries of Destination (includes corresponding Graph/Chart)........133
1$350
   Table 86: US Exports of Organizers & Planners (2006): Percentage Share Breakdown of Value Exports by Select Countries of Destination (includes corresponding Graph/Chart)........134

Table 87: US Exports of Mailing Supplies (2006): Percentage Share Breakdown of Value Exports by Select Countries of Destination (includes corresponding Graph/Chart)........134
1$350
   Table 88: US Exports of Binders and Other Related Products (2006): Percentage Share Breakdown of Value Exports by Select Countries of Destination (includes corresponding Graph/Chart)........135
Imports........135
Table 89: US Writing Instruments & Accessories Imports for Consumption (2009): Percentage Breakdown of Value Imports by Country of Origin – China, Japan, Mexico, Taiwan, And Others (includes corresponding Graph/Chart)........135
1$350
   Table 90: US Imports of Cards, Envelopes, and Other Paper-Based Stationery (2006): Breakdown of Import Value by Select Countries of Origin (In US $ 000) (includes corresponding Graph/Chart)........1361$350
   Table 91: US Imports of Ball Point Pens (2006): Breakdown of Import Value by Select Countries of Origin (In US $ 000) (includes corresponding Graph/Chart)........1371$350
   Table 92: US Imports of Pens and Markers - Felt Tipped/Other Porous Tipped (2006): Breakdown of Import Value by Countries of Origin (In US $ 000) (includes corresponding Graph/Chart)........1381$350
   Table 93: US Imports of Crayons and Pencils with Leads Enclosed in Rigid Sheath (2006): Breakdown of Import Value by Countries of Origin (In US $ 000) (includes corresponding Graph/Chart)........139

Table 94: US Imports of Organizers & Planners (2006): Percentage Share Breakdown of Value Imports by Select Countries of Origin (includes corresponding Graph/Chart)........139
1$350
   Table 95: US Imports of Mailing Supplies (2006): Percentage Share Breakdown of Value Imports by Select Countries of Origin (includes corresponding Graph/Chart)........140

Table 96: US Imports of Business Books and Forms (2006): Percentage Share Breakdown of Value Imports by Select Countries of Origin (includes corresponding Graph/Chart)........140
1$350
   Table 97: US Imports of Binders and Other Related Products (2006): Percentage Share Breakdown of Value Imports by Select Countries of Origin (includes corresponding Graph/Chart)........141
Leading Players........141
2$600
   B. Market Analytics........143
Table 98: US Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/ Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........143
2$700
   Table 99: US Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........1452$700
   Table 100: US 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper- based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood- Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........147
1$350
  15. CANADA........14810 $2950  
   A. Market Analysis........148
Outlook........148
Trends in Writing Instrument Market........148
1$100
   Export- Import Scenario........149
Table 101: Canadian Exports of Cards, Envelopes, and Other Paper-based Stationery Articles (2007): Percentage Share Breakdown of Export Value by Select Destination Countries (includes corresponding Graph/Chart)........149

Table 102: Canadian Exports of Ball Point Pens (2007): Percentage Share Breakdown of Export Value by Select Countries of Destination (includes corresponding Graph/Chart)........149
1$350
   Table 103: Canadian Exports of Pens and Markers - Felt Tipped/Other Porous Tipped (2006): Percentage Share Breakdown of Export Value by Select Countries of Destination (includes corresponding Graph/Chart)........150

Table 104: Canadian Exports of Crayons and Pencils with Leads Enclosed in Rigid Sheath (2005): Percentage Share Breakdown of Export Value by Select Countries of Destination (includes corresponding Graph/Chart)........150
1$350
   IMPORTS........151
Table 105: Canadian Imports of Cards, Envelopes, and Other Paper-based Stationery Articles (2007): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)........151

Table 106: Canadian Imports of Pens and Markers - Felt Tipped/Other Porous Tipped (2007): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)........151
1$350
   Table 107: Canadian Imports of Ball Point Pens (2005): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)........152

Table 108: Canadian Imports of Crayons and Pencils with Leads Enclosed in Rigid Sheath (2005): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)........152
Key Player........152
1$350
   B. Market Analytics........153
Table 109: Canadian Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper- based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/ Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood- Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........153
2$700
   Table 110: Canadian Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed by Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........1552$700
   Table 111: Canadian 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........157
1$350
  16. JAPAN........15815 $2950  
   A. Market Analysis........158
Outlook........158
Stationery and Office Supplies Market – A Classification........158
Potential Growth Opportunity Offered by the Gifts Market........158
1$100
   Greeting Cards........159
Writing Instruments........159
Table 112: Leading Players in Japanese Market for Pencils (2007): Percentage Breakdown of Value Sales for Mitsubishi Pencil, Tombow and Others (includes corresponding Graph/Chart)........159
1$350
   Table 113: Leading Players in Japanese Market for Mechanical Pencils (2007): Percentage Breakdown of Value Sales for Pentel, Zebra, Mitsubishi Pencil, Pilot, Platinum Pen and Others (includes corresponding Graph/Chart)........160

Table 114: Leading Players in Japanese Market for Ballpoint Pens (2007): Percentage Breakdown of Value Sales for Pilot, Mitsubishi Pencil, Zebra, Sakura Color Products, Pentel, The Sailor Pen and Others (includes corresponding Graph/Chart)........160

Table 115: Leading Players in Japanese Market for Felt-Tipped Markers (2007): Percentage Breakdown of Value Sales for Pentel, Mitsubishi Pencil, Sakura Color Products, Zebra, Pilot and Others (includes corresponding Graph/Chart)........160
1$350
   Import & Export Statistics........161
Table 116: Japanese Imports of Pencils (2006): Breakdown by Countries of Origin (In US$ 000) (includes corresponding Graph/Chart)........161

Table 117: Japanese Imports of Ballpoint Pens, Fountain Pens and Mechanical Pens (2006): Breakdown by Countries of Origin (In US$ Million) (includes corresponding Graph/Chart)........161
1$350
   Table 118: Japanese Imports of Paper Based Stationery Products* (2006): Breakdown by Leading Countries of Origin (In US$ Million) (includes corresponding Graph/Chart)........162
Factors to be Considered by Suppliers to Japan........162
Stress on Value for Price........162
Promotional Activities of Products Play a Key Role........162
End-Users.....162
1$350
   White Collared Employees Constitute 1/3rd of Total Workers........163
End Users - A Categorization........163
Schools........163
Corporate End-Users........163
Distribution Practices........163
1$100
   Collapse of the Three-Layered Distribution System........164
Adapting to the Changing Business Environment........164
Internet Retailing Gaining Importance........164
1$100
   Catalog Marketing - Another Distribution Channel........165
Suppliers Finding Capable Distributors and Agents........165
Mass Media Advertising Used to Create Product Awareness........165
Review of Select Players........165
3$300
   B. Market Analytics........168
Table 119: Japanese Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper- based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/ Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........168
2$700
   Table 120: Japanese Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed by Annual Sales in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........1702$700
   Table 121: Japanese 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/ Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........172
1$350
  17. EUROPE........17314 $2950  
   A. Market Analysis........173
Outlook........173
Market Primer........173
Opportunities Ahead........173
Distribution Channels........173
1$100
   European Stationery Market (2008): Major Distribution Channels for Key End-User
  Segments........174
1$100
   European Market for Ball Point Pens (2005): Leading Players in Select Geographic
  Markets........175
Table 122: European Market for Ball Point Pen (2008): Percentage Breakdown of Value Sales by Product Type - Disposable and Refillable Ball Point Pens for Select Regional Markets (includes corresponding Graph/Chart)........175
1$350
   Key Statistics........176
Table 123: European Stationery, Office and School Supplies Market (2007): Percentage Share Breakdown of Production Value by Key Regional Markets (includes corresponding Graph/Chart)........176

Table 124: European Stationery Office and School Supplies Market (2008): Percentage Share Breakdown of Value Sales by User Group - Professional Users and Private Users for Select Regional Markets (includes corresponding Graph/Chart)........176
1$350
   Export/Import Notes – A Past Perspective........177
Table 125: European Imports of Stationery, Office and School Supplies (2005): Breakdown of Value and Volume Imports by Key Countries (In Million Euro and 000 Tons) (includes corresponding Graph/Chart)........177
1$350
   Table 126: European Exports of Stationery, Office and School Supplies (2005): Breakdown of Value and Volume Exports by Key Regional Markets (In Million Euro and 000 Tons) (includes corresponding Graph/Chart)........178

Table 127: European Imports of Ball Point Pens (2005): Breakdown of Value Imports by Key Countries (In Million Euro) (includes corresponding Graph/Chart)........178
1$350
   B. Market Analytics........179
Table 128: European Recent Past, Current & Future Analysis for Stationery Products by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........179
1$350
   Table 129: European Historic Review for Stationery Products by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 through 2006 (includes corresponding Graph/Chart)........1801$350
   Table 130: European Recent Past, Current & Future Analysis for Stationery Products by Product Group/Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/ Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........1812$700
   Table 131: European Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........1832$700
   Table 132: European 11-Year Perspective for Stationery Products by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........1851$350
   Table 133: European 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........186
1$350
  17a. FRANCE........18710 $2950  
   A. Market Analysis........187
Outlook........187
Market Overview........187
1$100
   Table 134: French Stationery, Office and School Supplies Market (2008): Percentage Breakdown of Value Sales by Key Distribution Channels (includes corresponding Graph/Chart)........1881$350
   Key Import-Export Statistics........189
Table 135: French Stationery, Office and School Supplies Market (2004): Percentage Share Breakdown of Production Value by Product Group (includes corresponding Graph/Chart)........189

Table 136: French Imports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Import Value by Product Group (includes corresponding Graph/Chart)........189
1$350
   Table 137: French Exports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Export Value by Product Group (includes corresponding Graph/Chart)........190
A Past Perspective ........190
Table 138: French Imports of Paper-based Stationery Products (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........190
1$350
   Table 139: French Imports of Writing & Drawing Instruments (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........191

Table 140: French Imports of Greeting Cards (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........191
Select Players........191
1$350
   B. Market Analytics........192
Table 141: French Recent Past, Current & Future Analysis for Stationery Products by Product Group/Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........192
2$700
   Table 142: French Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/ Tablets and Writing/ Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........1942$700
   Table 143: French 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........196
1$350
  17b. GERMANY........19711 $2950  
   A. Market Analysis........197
Outlook........197
A Primer........197
Distribution Dynamics........197
1$100
   Table 144: German Stationery, Office and School Supplies Market (2008): Percentage Breakdown of Value Sales by Key Distribution Channels (includes corresponding Graph/Chart)........1981$350
   Key Statistics:........199
Table 145: German Imports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Import Value by Product Group (includes corresponding Graph/Chart)........199

Table 146: German Exports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Export Value by Product Group (includes corresponding Graph/Chart)........199
1$350
   A Past Perspective ........200
Table 147: German Imports of Paper-based Stationery Products (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........200

Table 148: German Imports of Writing & Drawing Instruments (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........200
1$350
   Table 149: German Imports of Greeting Cards (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........201

Table 150: German Stationery, Office and School Supplies Market (2004): Percentage Share Breakdown of Production Value by Product Group (includes corresponding Graph/Chart)........201
1$350
   Select Players........2021$100
   B. Market Analytics........203
Table 151: German Recent Past, Current & Future Analysis for Stationery Products by Product Group/Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........203
2$700
   Table 152: German Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/ Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2052$700
   Table 153: German 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/ Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........207
1$350
  17c. ITALY........20810 $2950  
   A. Market Analysis........208
Outlook........208
Market Scenario........208
1$100
   Table 154: Italian Stationery, Office and School Supplies Market (2009): Percentage Breakdown of Value Sales by Key Distribution Channels (includes corresponding Graph/Chart)........2091$350
   Key Statistics........210
Table 155: Italian Imports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Import Value by Product Group (includes corresponding Graph/Chart)........210

Table 156: Italian Exports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Export Value by Product Group (includes corresponding Graph/Chart)........210
1$350
   A Past Perspective ........211
Table 157: Italian Imports of Paper-based Stationery Products (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........211

Table 158: Italian Imports of Writing & Drawing Instruments (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........211
1$350
   Table 159: Italian Imports of Greeting Cards (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........212
Key Player........212
1$350
   B. Market Analytics........213
Table 160: Italian Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........213
2$700
   Table 161: Italian Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/ Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2152$700
   Table 162: Italian 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........217
1$350
  17d. THE UNITED KINGDOM........21813 $2950  
   A. Market Analysis........218
Outlook........218
Market Overview........218
Recession Leads to Slump in UK Stationery Products Market........218
1$100
   Table 163: UK Stationery, Office and School Supplies Market (2008): Percentage Share Breakdown of Production Value by Product Group (includes corresponding Graph/Chart)........219
End-use Segments........219
1$350
   Ergonomics-A Buzz Word in Writing Instruments........220
Greeting Cards........220
Table 164: UK Market for Greeting Cards (2008): Percentage Breakdown of Volume Sales by Store – Clinton Cards, Birthdays, Cardfair/Card Warehouse, Card Factory, Other Specialists, Supermarkets, and Rest of the Stores (includes corresponding Graph/Chart)........220
Tight Margins........220
1$350
   Digital Print........221
Handmade Cards........221
Distribution Dynamics........221
1$100
   Table 165: UK Stationery, Office and School Supplies Market (2008): Percentage Breakdown of Value Sales by Key Distribution Channels (includes corresponding Graph/Chart)........2221$350
   Import & Export Statistics........223
Table 166: UK Imports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Import Value by Product Group (includes corresponding Graph/Chart)........223

Table 167: UK Exports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Export Value by Product Group (includes corresponding Graph/Chart)........223
1$350
   Review of Statistical Data in the Past........224
Table 168: UK Imports of Paper-Based Stationery Products (2005): Percentage Breakdown of Import Value by Countries of Origin (includes corresponding Graph/Chart)........224

Table 169: UK Imports of Writing & Drawing Instruments (2005): Percentage Breakdown of Import Value by Countries of Origin (includes corresponding Graph/Chart)........224
1$350
   Table 170: UK Imports of Greeting Cards (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........225
Select Players........225
1$350
   B. Market Analytics........226
Table 171: UK Recent Past, Current & Future Analysis for Stationery Products by Product Group/Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/ Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........226
2$700
   Table 172: UK Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/ Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/ Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2282$700
   Table 173: UK 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/ Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/ Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........230
1$350
  17e. SPAIN........23110 $2950  
   A. Market Analysis........231
Outlook........231
Stationery Products Market Scenario........231
1$100
   Key Statistics:........232
Table 174: Spanish Imports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Import Value by Product Group (includes corresponding Graph/Chart)........232

Table 175: Spanish Exports of Stationery, Office and School Supplies (2008): Percentage Share Breakdown of Export Value by Product Group (includes corresponding Graph/Chart)........232
1$350
   Table 176: Spanish Stationery, Office and School Supplies Market (2008): Percentage Share Breakdown of Value Sales by Key Distribution Channels (includes corresponding Graph/Chart)........2331$350
   Table 177: Spanish Stationery, Office and School Supplies Market (2007): Percentage Share Breakdown of Production Value by Product Group (includes corresponding Graph/Chart)........234
A Past Perspective ........234
Table 178: Spanish Imports of Paper-based Stationery Products (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........234
1$350
   Table 179: Spanish Imports of Writing & Drawing Instruments (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........235

Table 180: Spanish Imports of Greeting Cards (2005): Percentage Share Breakdown of Value Imports by Countries of Origin (includes corresponding Graph/Chart)........235
Key Player........235
1$350
   B. Market Analytics........236
Table 181: Spanish Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........236
2$700
   Table 182: Spanish Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2382$700
   Table 183: Spanish 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/ Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........240
1$350
  17f. RUSSIA........2418 $1950  
   A. Market Analysis........241
Outlook........241
Trends in the Russian Stationery Market........241
Stationery Market in Russia Dominated by Corporates........241
1$100
   Unique Production in Russia........242
Russian Market Lacking Sophistication........242
Office Supplies Segment – A Brief Overview........242
Ballpoint Pens: The Product of Choice........242
Russian Office Products Market........242
1$100
   Distribution Market Dynamics........243
Retail Statistics – A Perspective........243
Table 184: Writing Instruments Market in Russia in 2007: Percentage Breakdown of Sales by Distribution Channel for Dealers, Retailers, Direct to Clients and Superstores (includes corresponding Graph/Chart)........243

Table 185: Office Products Market in Russia in 2007: Percentage Breakdown of Sales by Distribution Channel for Retailers, Dealers, Direct from Manufacturer, Superstores and Others (includes corresponding Graph/Chart)........243
1$350
   B. Market Analytics........244
Table 186: Russian Recent Past, Current & Future Analysis for Stationery Products by Product Group/Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........244
2$700
   Table 187: Russian Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/ Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/ Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood- Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed by Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2462$700
   Table 188: Russian 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper- based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........248
1$350
  17g. REST OF EUROPE........2497 $1450  
   A. Market Analysis........249
Outlook........249
Focus on Key Regional Markets........249
Austria........249
Benelux Countries........249
Ireland........249
1$100
   Greece........250
Hungary........250
Nordic Countries........250
Major Player........250
1$100
   B. Market Analytics........251
Table 189: Rest of Europe Recent Past, Current & Future Analysis for Stationery Products by Product Group/Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper- based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/ Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood- Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........251
2$700
   Table 190: Rest of Europe Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/ Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2532$700
   Table 191: Rest of Europe 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........255
1$350
  18. ASIA-PACIFIC........25621 $2950  
   A. Market Analysis........256
Outlook........256
Major Regional Markets........256
Australia........256
Stationery Industry in Australia........256
China........256
Market Primer........256
1$100
   Wenzhou - The Chinese Pen-Manufacturing Capital........257
Anti-Dumping Duties Play Spoilsport........257
Chinese Manufacturer Woes........257
1$100
   Foreign Players Compete in Mainland China........258
Lack of Funds and Piracy Issues Restrain Licensing........258
Fountain Pens........258
1$100
   Wooden Pencil........259
Hong Kong – A Nascent Industry........259
1$100
   Competitors........260
Export Notes........260
Table 192: Stationery Products Market in Hong Kong (2007): Percentage Share Breakdown of Value Exports by Destination Countries - US, Mainland China, EU, Japan, ASEAN and Others (includes corresponding Graph/Chart)........260
1$350
   Table 193: Hong Kong Market for Stationery Products (2008): Percentage Share of Export Value by Product Type (includes corresponding Graph/Chart)........261
Promotional Activities........261
Hong Kong - Sales Channels........261
1$350
   India........262
Book and Stationery Retailing Industry Witnesses Growth Despite Recession........262
1$100
   Indian Market for Writing Instruments........263
Indian Pen Market........263
Competitive Scenario........263
1$100
   Table 194: Indian Market for Business Stationery (2008): Percentage Breakdown for BILT, and Others........264

Table 195: Indian Market for Carbon Paper (2008): Percentage Breakdown for KORES India Ltd., and Others........264

Table 196: Leading Players in Indian Market for Marker Pens (2007): Percentage Breakdown of Unit Sales for GM Pens, Luxor, Stic Pens, Camlin, Faber Castell and Others (includes corresponding Graph/Chart)........264
1$350
   Table 197: Indian Market for Pens (200M7): Percentage Breakdown of Select Product Types - Ball Pens, Gel Pens, Fountain Pens and Others (includes corresponding Graph/Chart)........265

Table 198: Indian Market for Greeting Cards (2007): Percentage Breakdown of Value Sales by Sector – Organised Sector and Unorganised Sector........265
Future Prospects........265
Korea........265
Korean Stationery Market: Dominated by US and Japan........265
Market Presence and Growth Opportunities........265
1$350
   Greeting Cards........266
Stationery Products........266
Imported Products Appeal to both Consumers and Distributors Alike........266
Distribution System: On the Revamp........266
Distribution Channels........266
1$100
   Retail Shops........267
Individual Brokers........267
Discount Stores........267
General Merchandise Stores: A Potential Distribution Avenue........267
Taiwan - A Mature Stationery Products Industry........267
1$100
   Stationery Products Market in Taiwan........268
Stationery Industry on Uphill........268
1$100
   Major Challenges for Stationery Manufacturers........269
Market Trends........269
Taiwan: A Historical Perspective........269
1$100
   Vietnam........270
Domestic Production........270
Import Market........270
Exports........270
1$100
   End-Users........271
Select Players........271
1$100
   B. Market Analytics........272
Table 199: Asia-Pacific Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/ Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........272
2$700
   Table 200: Asia-Pacific Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2742$700
   Table 201: Asia-Pacific 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/ Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/ Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........276
1$350
  19. MIDDLE EAST/AFRICA........2776 $1450  
   A. Market Analysis........277
Outlook........277
Africa........277
Dubai – Preferred Supplier of Stationery Products for African Nations........277
1$100
   B. Market Analytics........278
Table 202: Middle East/Africa Recent Past, Current & Future Analysis for Stationery Products by Product Group/Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper- based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/ Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........278
2$700
   Table 203: Middle East/Africa Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/ Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2802$700
   Table 204: Middle East/Africa 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood- Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........282
1$350
  20. LATIN AMERICA........2839 $1450  
   A. Market Analysis........283
Outlook........283
Major Markets........283
Argentina........283
End User Profile........283
Distribution: Reaching the Customer........283
1$100
   Mexico........284
Market for Stationery Products........284
Student Enrollment Spurs Demand for Stationery........284
Priorities That Top The Government Agenda........284
Market For Educational Supplies........284
Domestic Production........284
1$100
   Players in the Stationery Domain........285
Products Offering Profitable Opportunities........285
End User Profile........285
Flower and Greeting Cards Business........285
1$100
   Brazil........286
Independent Stores Still Strong........286
1$100
   B. Market Analytics........287
Table 205: Latin America Recent Past, Current & Future Analysis for Stationery Products by Product Group/Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper- based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/ Art Goods (Wood- Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart)........287
2$700
   Table 206: Latin America Historic Review for Stationery Products by Product Group/ Segment – Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/ Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2000 through 2006 (includes corresponding Graph/Chart)........2892$700
   Table 207: Latin America 11-Year Perspective for Stationery Products by Product Group/Segment – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products), Party Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery Products for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)........2911$350
COMPETITION 911$995
  
Total Companies Profiled: 1279 (including Divisions/Subsidiaries - 1329)

Region/Country                 Players


The United States                  113	 
Canada                              15
Japan                               15
Europe                             896
     France                         42
     Germany                       152
     The United Kingdom            133
     Italy                         115
     Spain                          51
     Rest of Europe                403
Asia-Pacific (Excluding Japan)     256
Middle  East                        15
Latin America                        1
Africa                              18
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