Email ID : 
Password : 
Forgot Your Password ? 

Only Report Titles
Titles & Keywords
NOTE: Site best viewed with Internet Explorer
  STATIONERY PRODUCTS
A Global Strategic Business Report

This report analyzes the worldwide markets for Stationery Products in Millions of US$. The major product segments analyzed are Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and riting/Printing/Copying Products), Party Goods, Writing Instruments [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods)] and Miscellaneous Stationery products. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 1280 companies including many key and niche players worldwide such as A.T. Cross Company, American Greetings Corporation, Archies Limited', Aurora DUE s.r.l., Avery Dennison Corporation, AbitibiBowater Inc., Camlin Ltd., Cenveo Inc., Child Rights and You, Corporate Express Inc., CSS Industries Inc., Dixon Ticonderoga Company, DS Smith Plc., Elmer's Products, Inc., Letts Filofax Group Ltd., Four Pillars Enterprise Co., Ltd., Hallmark Cards, Inc., Groupe Hamelin, Herlitz PBS AG, International Greetings Plc., International Writing Instrument Corp., Kokuyo Co., Ltd., Meadwestvaco Corporation, Mitsubishi Pencil Co., Ltd., Newell Rubbermaid Inc., OfficeMax Incorporated, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, Richmont, Montblanc International GmbH, Societe BIC, ST Dupont SA, PT Pabrik Kertas Tjiwi Kimia TBK, Unipapel SA, and World Trend, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2796  PAGES:    1263
PRICE:    $4850  DATE:       March 2008
COMPANIES:  1280  MARKET DATA TABLES:   224
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  STATIONERY PRODUCTS (Complete Report) Pages : 1263   | $4850
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS5$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Carbon Paper and Inked Ribbons.....I-4  
   Greeting Cards.....I-5
Mailing Supplies.....I-5
Marking Devices.....I-5
Paper-Based Stationery Products.....I-5
Party Goods.....I-5
Writing Instruments.....I-5
  
II. EXECUTIVE SUMMARY128$2450
  1. Industry Overview.....II-12 $200  
   Electronic Age – A Mixed Blessing for Stationers.....II-1
Paperless Era - Yet to Arrive.....II-1
Variety, Quality and Price – A Stationer’s Mantra for Success.....II-1
1$100
   Pricing Pressure and Environmental Packaging Remain Major Concerns.....II-2
Anti-Dumping Duties Destabilize Chinese Exports.....II-2
1$100
  2. Market/Industry Trends.....II-35 $500  
   Seasonality is the Norm, Rather than an Exception.....II-3
Back-to-School Season Keeps Retailers Busy.....II-3
Special Occasions Set the Cash Registers Ringing.....II-3
Fashion Beckons but Practicality Holds Back.....II-3
1$100
   Its All in the Name - Brand Value Does Count.....II-4
Innovation and Uniqueness – What Sets Them Apart.....II-4
Private Label Products – Useful Strategy.....II-4
1$100
   Location – Staying Closer to the Consumers.....II-5
Similar Concept Line - A Good Idea that Actually Works.....II-5
The ‘Green Trend’ – Assaying the Environmental Cause.....II-5
Eye Catching Colors and Designs –Dressing Up the Market.....II-5
1$100
   Technological Advances – No Industry is Immune.....II-6
Growth of Writing Instruments Continues Undeterred by Technological Onslaught.....II-6
Student Community Prefers Paper-based Stationery Products.....II-6
1$100
   Technology Advancements in Writing Instruments Herald a Silent Revolution.....II-7
New Trends Blur Distinction Between Home & School Supplies.....II-7
Proliferation of Home Offices.....II-7
Licensed Products Drive Sales.....II-7
1$100
  3. Competitive Scenario.....II-83 $900  
   Major Players in the Stationery Products Market.....II-8
Rubbermaid and BIC Battle it out at the Top.....II-8
Table 1: World Market for Stationery Products (2005): Percentage Share Breakdown of Value Sales of Leading Players - Newell Rubbermaid, Bic, Pilot, Pentel, Mitsubishi, Crayola and Others (includes corresponding Graph/Chart).....II-8
1$400
   Mailing Supplies – Regional Players Dominate Niche Markets.....II-9
Paper-based Stationery Products & Office Supplies.....II-9
Writing & Marking Instruments.....II-9
Player & Brand Statistics – A Recent Past Perspective.....II-9
Table 2: Writing Instrument Brands in the US in 2003: Percentage Breakdown of Leading Players by Sales Volume for Bic Pens, Pilot Pens, Sanford Eagle Pencils, Paper Mate & Write Brothers Pens, Bic Pencils, Paper Mate Pens, Sanford Uni Ball Pens, Rose Art Pencils, Pentel Pens, Pentel Pencils (includes corresponding Graph/Chart).....II-9
1$400
   Table 3: Leading Writing Instrument Brands in the US in 2003 by Sales Value for Pilot Pens, BIC Pens, Paper Mate Pens, BIC Pencils, Sanford Uni-Ball Pens, Paper Mate & Write Brothers Pens, Sanford Eagle Pens, Pentel Pens, Pentel Pencils and Rose Art Pencils (Sales in US$‘000) (includes corresponding Graph/Chart).....II-10

Table 4: US Market for Greeting Cards for 2003, 2004 (E) and 2005 (P): Percentage Breakdown of Leading Players by Value Sales for Hallmark Inc., American Greetings Corp., and Others (includes corresponding Graph/Chart).....II-10
1$400
  4. Demographic Shifts Influencing End-Use Markets.....II-112 $200  
   Favorable Demographics Driving the Market.....II-11
Stationery - No More a ‘Back-To-School’ Domain.....II-11
‘Back-to-School’ - An Increasingly Profitable Market.....II-11
The Home Office - An Emerging Market.....II-11
1$100
   Women - The Largest Home Office Users.....II-12
Features in Home-Office Supplies Increasingly Preferred by Consumers (Rating on
  Scale of 1-10, 1 being the least).....II-12
1$100
  5. Product Overview .....II-138 $700  
   Carbon Paper and Inked Ribbons.....II-13
Greeting Cards.....II-13
Table 5: World Greeting Cards Market in 2004: Per Capita Consumption of Greeting Cards by Region for United Kingdom, United States, Canada, Australia and Spain (includes corresponding Graph/Chart).....II-13
1$400
   Mailing Supplies.....II-14
Envelopes.....II-14
Unique Product Offerings.....II-14
Marking Devices.....II-14
Paper-Based Stationery Products.....II-14
Binders.....II-14
1$100
   3-Ring Binders.....II-15
Coil Binders.....II-15
Custom Binders.....II-15
Leather Binders.....II-15
School Binders.....II-15
Spiral Binders.....II-15
Zipper Binders.....II-15
Note Books and Writing Pads.....II-15
1$100
   Scrap Books.....II-16
Photo Albums.....II-16
Trends in Paper-Based Stationery Products.....II-16
Binders and Notebooks Emerge as Fashionable Items.....II-16
Calendars.....II-16
Diaries.....II-16
Paper Diaries Being Increasingly Replaced by Electronic Diaries.....II-16
Scrap Books.....II-16
Filing Supplies.....II-16
1$100
   Writing/Printing/Copying Paper.....II-17
Party Goods.....II-17
Increasing Sales of Gift-Wrap and Party Goods Offset Sales of Greeting Card.....II-17
Writing Instruments.....II-17
1$100
   Writing Instrument Market Dynamics.....II-18
Writing Letters and Notes Still Remain First Preference.....II-18
Writing Instruments Category Still Needs Enhancement.....II-18
Manufacturers Re-launch Stationery Products.....II-18
1$100
   Market Scenario in the Developed Vs. Developing Countries.....II-19
Pens/Markers.....II-19
Penning the Demand.....II-19
Pens in the Competitive List of Gifts.....II-19
Types of Pens.....II-19
.....Fountain Pen Market .. II-19
1$100
   Rollerball Pens.....II-20
Ballpoint Pens.....II-20
Porous-Point Pens.....II-20
Luxury Pens.....II-20
Pencils & Art Goods.....II-20
Crayons.....II-20
Miscellaneous Products.....II-20
1$100
  6. Distribution and Promotion Dynamics.....II-213 $900  
   Discount Stores and Super Stores Monopolizing the Market.....II-21
Table 6: Writing and Marking Instrument Sales in the US in 2004: Percentage Breakdown by Distribution Channel for Retail, Commercial, Institutional, E-Commerce and Others (includes corresponding Graph/Chart).....II-21
1$400
   Table 7: Writing and Marking Instrument Sales in the US in 2003: Percentage Breakdown by Retail Distribution Channel for Mass Merchandisers & Discount Stores, Superstores, Drugstores, Supermarkets/Grocery Stores and Others (includes corresponding Graph/Chart).....II-22
Super Specialty Stores for Office Products.....II-22
Retailers.....II-22
Hypermarkets and Departmental Stores.....II-22
1$400
   Licensing & Ethnic Themes by Suppliers to Increase Sales.....II-23
Table 8: US Office Products Market: Sales of Leading Brands Through Various Distribution Channels in 2003 (Sales in US$ Million) (includes corresponding Graph/Chart).....II-23
Exclusive Boutiques to Popularize Wide Range of Writing Instruments.....II-23
1$400
  7. Product Launches.....II-2421 $900  
   Madison Park Greetings Introduces New Card Collection.....II-24
AIM Expands Stationery Line.....II-24
Elmer’s Launches Improved School Glue.....II-24
Dunkin’ Donuts Launches Personalized Cards.....II-24
Marvelous Mommies Introduces Greeting Cards.....II-24
Block Graphics Rolls Out New Size Envelopes.....II-24
Level Promo Gifts Unveils Latest Series of Roller Pens.....II-24
1$100
   Running Rhino Unveils Latest Paro International Collection Cards.....II-25
Remind4u Introduces Greeting Cards for Manchester United.....II-25
3M Launches New Cover Tape For Electronic and Electrical Equipment.....II-25
Navneet Unveils New Stationery Range.....II-25
Exhale Group Roll Out Post-Abortion E-Cards.....II-25
Navneet Introduces Environment Friendly Pencils.....II-25
Card Connection Unveils Latest Gift Series.....II-25
1$100
   3M Unveils Latest Static Dissipative Heat Activated Cover Tape.....II-26
BIC Releases Mechanical Pencil for the 9-13 Age Group.....II-26
Card Connection Debuts Verse Cards.....II-26
Wooster & Prince Papers to Launch New Genre of Greeting Cards .....II-26
Cross® Launches Century® Signet Collection of Pens.....II-26
1$100
   BIC and Sancon Introduce Environment Friendly Pen.....II-27
LOC Introduces Greeting Cards.....II-27
Myndology Launches Latest Series of Study and Stationery Materials.....II-27
Card Connections Unveils Hollywood Card Designs.....II-27
BIC Launches Retractable Permanent Marker.....II-27
BIC Launches BIC ReAction™ Retractable Ball Pen.....II-27
1$100
   Office Max Launches In-house Developed Range of Pens and Markers.....II-28
Straight Talk In Limited Introduces New Range of Birthday Cards.....II-28
Lift Me UP Cards Introduces a Specific Greeting Card Line.....II-28
TalkingPix.com Introduces Talking Photo Cards.....II-28
India Post and DuPont Jointly Introduce Waterproof Envelopes.....II-28
Bowater Introduces BowHybrid FS.....II-28
MeadWestvaco Unveils New Line of Tango® Papers.....II-28
1$100
   DHA Siamwalla to Forge Alliance in the Asia-Pacific Region.....II-29
Pantone Launches Pantone Universe Stationery.....Ii-29
1$100
   Cardsmart Introduces New Greeting Card Line - 'Ooh La La'.....II-30
International Greetings Introduces New Greeting Card Line.....II-30
BIC Launches New X Games Branded Products.....II-30
OfficeMax and Boise Paper Collaborate to Introduce BEWARE™ Security Paper.....II-30
A.T Cross to Launch Apogee™ Collection of Writing Instruments.....II-30
1$100
   Denny Bros Introduces New Printable Stationery Products.....II-31
American Greeting Corporation Launches New Cards.....II-31
A.T. Cross Unveils New Version ATX Pens.....II-31
Faber-Castell Introduces Elite Fountain Pen.....II-31
Pentel Introduces Impulse™ Ball Point Pen.....II-31
A.T. Cross Introduces New Version Pens and Notebooks.....II-31
1$100
   Pentel Rolls Out Flexfit Ball Point Pen.....II-32
A.T. Cross Rolls Out New Verve Pen Collection.....II-32
Pentel Introduces Rolls Out Automatic Drafting Pencil.....II-32
Linc Enters the Pencil Market with Markline Range.....II-32
Pidilite Launches Prime Brand of Stationery Products.....II-32
BILT Introduces BILT Matrix.....II-32
ITC Expands Greetings Cards Range.....II-32
1$100
   A.T. Cross Launches Verve in Japan.....II-33
Pilot Pen Introduces BPX X-Treme.....II-33
Pilot Pen Introduces Dr. Grip Pen.....II-33
Pilot Pen Corp Introduces PV-5 and PV-7.....II-33
Sanford Corp Introduces SKYNN®.....II-33
Sanford Introduces SENSA Spring.....II-33
A.T. Cross Introduces Cross Vice™.....II-33
1$100
   A.T. Cross Unveils Cross Ion.....II-34
A.T. Cross Launches a New Line of Accessories.....II-34
BIC Obtains License for Australia.....II-34
Staedtler Relaunches Improved Lumocolor Marker.....II-34
Pentel Introduces Carnival Automatic Pencil.....II-34
Caran d’Ache S.A. Launches New Range of Pens and Pencils.....II-34
1$100
   Scripto Tokai Introduces Gel Ink Pen and Mechanical Pencil.....II-35
Staedtler Unveils Xlarge Writer Gel Ink Pen.....II-35
A.T Cross Launches Morph2 Rollerball Pen.....II-35
Sakura of America Launches Gelato 05.....II-35
BIC USA, Inc. Expands Gel Intensity Line.....II-35
Pentel Corp. Launches Metallic Sunburst Gel Rollers.....II-35
BIC Unveils High-Quality Permanent Markers.....II-35
1$100
   Melting Pot Gifts Introduces Greeting Cards on Interracial Relationships.....II-36
Univenture, Inc. Introduces Polypropylene Customizable Ring Binders.....II-36
Russel+hazel® Introduces New Range School Supplies.....II-36
Design Ware Introduces Party Goods.....II-36
Stylus Writing Instruments Launches Liquid-Lead Ballpoint Pencil.....II-36
1$100
   Tesa Tape, Inc. Rolls Out Pressure Sensitive Adhesive Tapes.....II-37
Renaissance Greeting Cards Introduces a New Line of Cards.....II-37
Luxor Writing Instruments Introduces the Football Legends Parker Vector Range.....II-37
Caran d’Ache Launches Dunas.....II-37
Martin Designs Unveils Stationery Products.....II-37
Luxor Introduces Pilot Gold Pen.....II-37
Amscan Unveils Six New Boutique Collections.....II-37
1$100
   Sakura, Inc. Introduces Moonlight and Dark Stardust Colors.....II-38
A.T Cross Rolls Out New Morph™ Pen Line with Rolling Ball Design.....II-38
A.T. Cross Company Introduces Cross Matrix.....II-38
Hallmark Introduces Maya Angelou Life Mosaic Collection.....II-38
Crunchkins Introduces Edible Pet Greeting Cards.....II-38
Eric Rolls Out Anthrax Evident Mailers.....II-38
1$100
   Rohm And Haas Co., Unveils Adhesives For Carton Sealing Tapes.....II-39
BIC USA Launches New Pens.....II-39
BIC Introduces BIC Cristal Pocket.....II-39
Staedtler Inc Launches Writing Instruments.....II-39
Caran d’ Ache Launches a New Series of Writing Instruments.....II-39
Alfred Dunhill Unveils Pens and Other Accessories in India.....II-39
1$100
   Luxor Launches New Writing Instruments.....II-40
Intermec Introduces ThermaMax.....II-40
Archies and Gotocustomer Roll Out Catalogue-Based Greeting Cards Service.....II-40
Huron Area FCU offers Corporate Praise.....II-40
Hallmark Launches New Series of Greeting Cards.....II-40
American Greetings Unveils Two New Series of Greeting Cards.....II-40
1$100
   American Greeting Launches New Line of Greeting Cards.....II-41
BIC Corp Launches Disney Character Writing Instruments.....II-41
Caran d’ Ache Introduces New Mirror Line Collection.....II-41
Mead Launches Harry Potter Back-to-School Products.....II-41
American Greetings Launches Speed of Life Alternative Humor Greeting Cards.....II-41
1$100
   Hallmark Introduces Maxine Character Greeting Cards.....II-42
Esselte Launches Pendeflex Marble Hanging File Folders.....II-42
Gibson Greetings Introduces Speed of Life Greeting Cards.....II-42
Pentel Launches a Series of New Products.....II-42
Ideavillage Launches New Fish-Tales Ballpoint Pens.....II-42
Crunchkins Introduces Greeting Card Collections for Pets.....II-42
Hallmark Launches Maya Angelou Greeting Cards.....II-42
Hallmark Cards Unveils Fresh Ink Humorous Cards.....II-42
Staedtler Launches a Collection of Retractable Gel Ink Pens.....II-42
1$100
   A.T. Cross Launches New Stylus Version of Morph Pen.....II-43
American Greetings Introduces 12-SKU Cam*PAIN 2000 Cards.....II-43
Hallmark Cards Extends Morning Light Collection.....II-43
A.T. Cross Launches First Bespoke Pen Called Morph.....II-43
Staedtler Introduces Exceed Collection of Retractable Gel Ink Pens.....II-43
Montblanc Unveils Boheme Collection of Writing Instruments.....II-43
1$100
   ST Dupont Launches Ellipsis Series.....II-44
Gibson Greetings Launches Pop Icons Greeting Cards Line.....II-44
Aurora Unveils Mare and Talentum Collections.....II-44
BIC Ind Esferografica Brasileira Launches BIC Whiteboard Marker Velleda.....II-44
1$100
  8. Recent Industry Activity.....II-4523 $1000  
   CSS to Close Production Unit and Distribution Center.....II-45
Archies Opens 100th Outlet.....II-45
International Alliance Leads to Formation of Global Services Group.....II-45
Abitibi-Consolidated and Bowater Merge to Create AbitibiBowater.....II-45
1$100
   Cenveo Purchases Commercial Envelope.....II-46
Corporate Express Canada Inks Pact to Acquire Davenport Office .....II-46
CSS Industries Acquires C.R. Gibson, Inc.....II-46
International Greetings Pockets Glitterwrap Inc......II-46
International Greetings Acquires Stake in Artwrap Pty.....II-46
1$100
   Carlton Cards Enters into Agreement with Ellen DeGeneres.....II-47
Kubera Acquires Kejriwal Stationery.....II-47
Nite Ize Acquires Inka.....II-47
Cenveo Pockets Printegra.....II-47
Cartoon Network Signs Agreement with Hallmark.....II-47
1$100
   lmer's Products Acquires Color Loco, Scientific Explorer and Giddy Up.....II-48
International Greetings Consolidates its Position in Europe.....II-48
Aurora Acquires Firma Srl.....II-48
Walt Disney Co. Forays into Indian Market.....II-48
Hoomark Acquires Eick Pack.....II-48
1$100
   Linc Establishes New Retail Outlets in India.....II-49
AAH Acquires Gags & Games.....II-49
Greeting Card Group Agrees to Management Buy-Out Offer.....II-49
Ballarpur Industries Plans Capacity Expansion.....II-49
Letts Filofax Group Becomes Part of FLB Group.....II-49
1$100
   Buhrmann NV Subsidiary Acquires Taylor Office Products.....II-50
Smilebox Partners with Hallmark in Interactive Venture II-50 4Kids Entertainment and
  American Greetings Enter into Agreement.....II-50
Ebony Magazine Partners with American Greetings.....II-50
Pacon Corp. Acquires Strathmore Artist Products.....II-50
1$100
   Schurman Fine Papers Acquires Chelsea Paper Co......II-51
Newell Rubbermaid Takes Over Selected Assets of Virtual Ink Corp......II-51
Office Depot, Inc. Acquires Papirius sro.....II-51
AAH Holdings Corporation Acquires Party America.....II-51
Flying Brands Takes Over Greetings Direct.....II-51
1$100
   Wooster & Prince and Madison Park Greetings Sign Partnership Agreement.....II-52
Hallmark Takes Over Selected Assets of Paramount Cards.....II-52
JAKKS Signs Contract with Jelly Belly Candy.....II-52
AL Gurg and OHTO Enter into a Partnership Agreement.....II-52
1$100
   National Envelope Takes Over Atlantic Envelope.....II-53
Office Depot Acquires Office Service Company Allied Office Products.....II-53
Supremex Income Fund Acquires Cenveo, Inc......II-53
Artcraft Acquires The Vose Swain Engraving.....II-53
Marian Heath Takes Over Renaissance Greeting Cards.....II-53
BIC Group Acquires Pimaco.....II-53
1$100
   Blue Bird Plans Capacity Expansion.....II-54
Dickie Walker Marine Acquires China Stationery and Office Supply.....II-54
Corporate Express Purchases Southern Stationers.....II-54
Camlin Enters into Marketing Alliance with ColArt.....II-54
Wilson World to Expand Business.....II-54
1$100
   Rocky Launches Card Café.....II-55
Eclektic Design Receives NASCAR(R) License.....II-55
Warner Bros. Extends Hallmark Alliance.....II-55
Helios Plans to Resume Exports to Middle East.....II-55
1$100
   G.M. Pens Plans Expansion in India.....II-56
Ballarpur Industries Plans Venture into Non-Paper Stationery.....II-56
Billable Hour Launches Online Greeting Card Store for Legal Professionals.....II-56
Oxford Stationery Invests in Capacity Expansion.....II-56
Lotus Stationery Expands Chinese Production Bases.....II-56
Paramount Cards Announces Sale of Christian Greeting Card Unit.....II-56
1$100
   Unicef enters into a partnership with hallmark cards.....II-57
jakks pacific and nickelodeon renew licensing Agreement.....II-57
DS Smith PLC Divests John Dickinson Stationery to Groupe Hamlin.....II-57
Newell Rubbermaid Completes Acquisition of DYMO.....II-57
International Greetings Acquires Anker International.....II-57
1$100
   Corporate Express Inks Dual-source Agreement with Novation.....II-58
Corporate Express Enters into an Agreement with Fesa.....II-58
DS Smith Acquires Timmermans.....II-58
Corporate Express Acquires Peerless/ Perdue Office Products Businesses.....II-58
1$100
   Kokuyo Establishes Unit in Vietnam.....II-59
Corpnote Launches Public Resource Section.....II-59
Bilt To Penetrate Into Retailing Sector.....Ii-59
UFPL Enters Into Contract For Kodak Digimaster E125.....II-59
Aurora To Open A Store In New York.....II-59
ITC Plans To Acquire Small Local Companies.....II-59
1$100
   Advent International Attains Majority Interest In Herlitz.....II-60
American Greetings Buys European Gift-Wrap Company.....II-60
Today’s Enters Office Stationery Market.....II-60
GEL Writing Instrument Receives Production Rights From Ohto Gel Co., Ltd.....II-60
American Greetings Acquires Gibson Greetings.....II-60
1$100
   BILT Shifts to Uncoated Paper Manufacturing.....II-61
Koh-i-noor Shifts Manufacturing Base to China.....II-61
Boise Cascade to Divest Assets in Paper, Timberland, and Forest Products.....II-61
BIC Acquires Stypen SA.....II-61
BIC Acquires Japanese Distributor.....II-61
Mitsubishi Enters into Transparent Ink Manufacturing.....II-61
1$100
   French Stationery Firm Bought Over by American Office Depot.....II-62
Mara-Mi Inc. Buys World of Journals.....II-62
GH Neville, Sentega PLC Form an Alliance.....II-62
BCC Takes Over OfficeMax.....II-62
International Greetings Acquires Hoomark Gift- Wrap Partners.....II-62
Todays Writing Enters into US Market.....II-62
1$100
   Staedtler Goes for Expansion.....II-63
ITC (India), Maple Leaf Tie-Up.....II-63
CTI Industries Inks Manufacturing and Distribution Agreement with Party
  Express.....II-63
American Greetings Sells M&D Balloons to Amscan, Inc......II-63
Edding Enters into Stationery Products Market in India.....II-63
1$100
   Luxor Writing Instruments Ltd., Enters the Customized Pen Market.....II-64
Newell Acquires Gillette Stationery Business.....II-64
Party Concepts Inc. Buys Retail Store Leases.....II-64
JAKKS Pacific Signs Licensing Agreement with Nickelodeon.....II-64
1$100
   Anoto AB Enters into an Agreement with John Dickinson.....II-65
RoseArt Industries Inks Pact with Mattel, Inc. on Licensing.....II-65
Matussiere & Forest Expands Manufacturing Capacity.....II-65
Linc Pens & Plastics (India) Expands Facilities.....II-65
Greetwell Cards (India) Establishes Wishes Retailing Pvt. Ltd.....II-65
1$100
   Guideposts Buys Ideal Publications Inc......II-66
Jakks Pacific Acquires Pentech International.....II-66
LVMH Buys Omas.....II-66
Luxor Writing Instruments, NIIT Tie-Up.....II-66
NBA Strikes a Deal with Papetries Hamelin.....II-66
SNP Joins Hands with JC Alliance on Stationery Products.....II-66
1$100
   Recycled Paper Greetings Enters Into an Alliance with Andrews McMeel
  Publishing.....II-67
Printronix, Sony Chemicals Ink Pact.....II-67
Andrews McMeel Publishing Inks Pact with Photo- Genique Publishers.....II-67
Hallmark Establishes New Manufacturing Plant in China.....II-67
Caran d’Ache Selects Escale Holding as Distributor.....II-67
1$100
  9. Focus on Select Players.....II-6813 $900  
   A.T. Cross Company (USA).....II-68
American Greetings Corporation (USA).....II-68
1$100
   Archies Limited' (India).....II-69
Aurora DUE s.r.l. (Italy).....II-69
Avery Dennison Corporation (USA).....II-69
1$100
   AbitibiBowater Inc (Canada).....II-70
Camlin Ltd. (India).....II-70
1$100
   Cenveo Inc. (USA).....II-71
Child Rights and You (CRY) (India).....II-71
Corporate Express Inc. (USA).....II-71
1$100
   CSS Industries Inc. (USA).....II-72
Dixon Ticonderoga Company (USA).....II-72
DS Smith Plc (UK).....II-72
1$100
   Elmer's Products, Inc. (USA).....II-73
Letts Filofax Group Ltd (UK).....II-73
Four Pillars Enterprise Co., Ltd. (Taiwan).....II-73
1$100
   Hallmark Cards, Inc. (USA).....II-74
Groupe Hamelin (France).....II-74
1$100
   Herlitz PBS AG (Germany).....II-75
International Greetings Plc (UK).....II-75
International Writing Instrument Corp (Taiwan).....II-75
1$100
   Kokuyo Co., Ltd. (Japan).....II-76
Meadwestvaco Corporation (USA).....II-76
1$100
   Mitsubishi Pencil Co., Ltd. (Japan).....II-77
Newell Rubbermaid Inc. (USA).....II-77
OfficeMax Incorporated (USA).....II-77
Pentel Co., Ltd. (Japan).....II-77
1$100
   Pilot Corporation (Japan).....II-78
Pilot Pen Corporation of America (US).....II-78
Richmont (Switzerland).....II-78
Montblanc International GmbH (Germany).....II-78
1$100
   Societe BIC (France).....II-79
ST Dupont SA (France).....II-79
PT Pabrik Kertas Tjiwi Kimia TBK (Indonesia).....II-79
Unipapel SA (Spain).....II-79
1$100
   World Trend, Inc. (USA).....II-80
1$100
  10. Global Market Perspective.....II-81   
   Table 9: World Recent Past, Current & Future Analysis for Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-811$400
   Table 10: World Long term Projections for Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-821$400
   Table 11: World 10-Year Perspective for Stationery Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-831$400
   Table 12: World Recent Past, Current & Future Analysis for Stationery Products by Product Group – Carbon Paper & Inked Ribbons, Greeting Cards, Mailing Supplies, Marking Devices, Paper-Based Stationery Products, Party Goods, Writing Instruments and Miscellaneous Stationery Products Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-841$400
   Table 13: World Long term Projections for Stationery Products by Product Group – Carbon Paper & Inked Ribbons, Greeting Cards, Mailing Supplies, Marking Devices, Paper-Based Stationery Products, Party Goods, Writing Instruments and Miscellaneous Stationery Products Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-851$400
   Table 14: World 10-Year Perspective for Stationery Products by Product Group – Percentage Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons, Greeting Cards, Mailing Supplies, Marking Devices, Paper-Based Stationery Products, Party Goods, Writing Instruments and Miscellaneous Stationery Products for the Years 2000, 2005 and 2010 (includes corresponding Graph/Chart).....II-861$400
   Table 15: World Recent Past, Current & Future Analysis for Carbon Paper & Inked Ribbons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-871$400
   Table 16: World Long term Projections for Carbon Paper & Inked Ribbons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-881$400
   Table 17: World Recent Past, Current & Future Analysis for Carbon Paper & Inked Ribbons by Product Segment – Carbon Paper and Inked Ribbons Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-89

Table 18: World Long term Projections for Carbon Paper & Inked Ribbons by Product Segment – Carbon Paper and Inked Ribbons Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-89
1$400
   Table 19: World 10-Year Perspective for Carbon Paper & Inked Ribbons by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-90

Table 20: World 10-Year Perspective for Carbon Paper & Inked Ribbons by Product Segment – Percentage Breakdown of Dollar Sales for Carbon Paper and Inked Ribbons for the Years 2000, 2007 and 2010.....II-90
1$400
   Table 21: World Recent Past, Current & Future Analysis for Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-911$400
   Table 22: World Long term Projections for Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-921$400
   Table 23: World 10-Year Perspective for Greeting Cards by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-931$400
   Table 24: World Recent Past, Current & Future Analysis for Mailing Supplies by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-941$400
   Table 25: World Long term Projections for Mailing Supplies by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-951$400
   Table 26: World Recent Past, Current & Future Analysis for Mailing Supplies by Product Segment – Padded Envelopes, Paper-Based Envelopes and Sealing Tapes Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-96

Table 27: World Long term Projections for Mailing Supplies by Product Segment – Padded Envelopes, Paper-Based Envelopes and Sealing Tapes Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-96
1$400
   Table 28: World 10-Year Perspective for Mailing Supplies by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-97

Table 29: World 10-Year Perspective for Mailing Supplies by Product Segment – Percentage Breakdown of Dollar Sales for Padded Envelopes, Paper-Based Envelopes and Sealing Tapes for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-97
1$400
   Table 30: World Recent Past, Current & Future Analysis for Marking Devices by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-981$400
   Table 31: World Long term Projections for Marking Devices by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-991$400
   Table 32: World Recent Past, Current & Future Analysis for Marking Devices by Product Segment – Hand Stamps, Stencils and Other Marking Devices Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-100

Table 33: World Long term Projections for Marking Devices by Product Segment – Hand Stamps, Stencils and Other Marking Devices Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-100
1$400
   Table 34: World 10-Year Perspective for Marking Devices by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-101

Table 35: World 10-Year Perspective for Marking Devices by Product Segment – Percentage Breakdown of Dollar Sales for Hand Stamps, Stencils and Other Marking Devices for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-101
1$400
   Table 36: World Recent Past, Current & Future Analysis for Paper-Based Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1021$400
   Table 37: World Long term Projections for Paper-based Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1031$400
   Table 38: World Recent Past, Current & Future Analysis for Paper-Based Stationery Products by Product Segment – Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/ Copying Products Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1041$400
   Table 39: World Long term Projections for Paper-Based Stationery Products by Product Segment – Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1051$400
   Table 40: World 10-Year Perspective for Paper-Based Stationery Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-1061$400
   Table 41: World 10-Year Perspective for Paper-Based Stationery Products by Product Segment – Percentage Breakdown of Dollar Sales for Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets and Writing/Printing/Copying Products for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-1071$400
   Table 42: World Recent Past, Current & Future Analysis for Party Goods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1081$400
   Table 43: World Long term Projections for Party Goods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1091$400
   Table 44: World 10-Year Perspective for Party Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-1101$400
   Table 45: World Recent Past, Current & Future Analysis for Writing Instruments by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1111$400
   Table 46: World Long term Projections for Writing Instruments by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1121$400
   Table 47: World Recent Past, Current & Future Analysis for Writing Instruments by Product Segment – Pens/Markers and Pencils/Art Goods Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-113

Table 48: World Long term Projections for Writing Instruments by Product Segment – Pens/Markers and Pencils/Art Goods Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-113
1$400
   Table 49: World 10-Year Perspective for Writing Instruments by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-114

Table 50: World 10-Year Perspective for Writing Instruments by Product Segment – Percentage Breakdown of Dollar Sales for Pens/Markers and Pencils/Art Goods for the Years 2000, 2007 and 2010.....II-114
1$400
   Table 51: World Recent Past, Current & Future Analysis for Pens/Markers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1151$400
   Table 52: World Long term Projections for Pens/Markers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1161$400
   Table 53: World Recent Past, Current & Future Analysis for Pens/Markers by Product Segment – Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1171$400
   Table 54: World Long term Projections for Pens/Markers by Product Segment – Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1181$400
   Table 55: World 10-Year Perspective for Pens/Markers by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-1191$400
   Table 56: World 10-Year Perspective for Pens/Markers by Product Segment – Percentage Breakdown of Dollar Sales for Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens and Fountain Pens for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-1201$400
   Table 57: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1211$400
   Table 58: World Long term Projections for Pencils/Art Goods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1221$400
   Table 59: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Product Segment – Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment and Other Art Goods Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1231$400
   Table 60: World Long term Projections for Pencils/Art Goods by Product Segment – Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment and Other Art Goods Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1241$400
   Table 61: World 10-Year Perspective for Pencils/Art Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-125

Table 62: World 10-Year Perspective for Pencils/Art Goods by Product Segment – Percentage Breakdown of Dollar Sales for Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment and Other Art Goods for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-125
1$400
   Table 63: World Recent Past, Current & Future Analysis for Miscellaneous Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart).....II-1261$400
   Table 64: World Long term Projections for Miscellaneous Stationery Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart).....II-1271$400
   Table 65: World 10-Year Perspective for Miscellaneous Stationery Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for the Years 2000, 2007 and 2010 (includes corresponding Graph/Chart).....II-1281$400
III. MARKET232$2250
  1. The United States.....III-160 $1925  
   A. Market Analysis.....III-1
Outlook.....III-1
Market Overview.....III-1
Highlights of Stationery Industry After Attacks.....III-1
Greeting Cards.....III-1
1$75
   What Catches the Eye?.....III-2
Consumer Demographics.....III-2
Card Giving Occasions.....III-2
Factors Propelling Demand for Stationery.....III-2
Increasing Baby-Boomers Population.....III-2
Work-at-Home Trend on the Upward.....III-2
1$75
   Increased Usage with Computers.....III-3
Baby Boomers Promoting the Market.....III-3
New Cards Characterize the Diversity in America.....III-3
Market Trends.....III-3
Elimination of Intermediaries.....III-3
Mass Retailers Come into Prominence.....III-3
Pens Inking the Most Sales.....III-3
1$75
   Greeting Card Manufacturers Expand Product Range.....III-4
New Avenues for Greeting Card.....III-4
Greeting Cards Market Drifts Towards E-Greetings.....III-4
1$75
   Stressful Situations Boost Demand for Greeting Cards.....III-5
Competitive Scenario.....III-5
Rubbermaid and BIC Battle it out at the Top.....III-5
Mailing Supplies – Major Players Dominate Niche Markets.....III-5
Paper-based Stationery Products & Office Supplies.....III-5
Greeting Cards.....III-5
Table 66: US Market for Greeting Cards (2006): Percentage Share Breakdown of Dollar Sales of Leading Players - Hallmark Inc., American Greetings Corp., and Others (includes corresponding Graph/Chart).....III-5
1$250
   Table 67: US Market for Everyday Greeting Cards (2005): Percentage Share Breakdown of Card-Sending by Occasions – Birthday, Anniversary, Get Well Soon, Friends, Sympathy and Others (includes corresponding Graph/Chart).....III-6

Table 68: US Market for Seasonal Greeting Cards (2005): Percentage Share Breakdown of Card Sending by Holidays – Christmas, Valentine, Mother's Day, Easter, Father's Day and Others (includes corresponding Graph/Chart).....III-6

Table 69: Leading Players in Mother's Day Greeting Cards Market in the US (2006): Percentage Share Breakdown of Value Sales for Hallmark Inc., American Greetings Corp., MeadWestvaco Corporation and Others (includes corresponding Graph/Chart).....III-6
1$250
   Table 70: US Greeting Cards Market in 2004: Percentage Breakdown of Sales by Distribution Outlet for Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food Discount Party Stores, Dollar Stores and Others – A Recent Past Review (includes corresponding Graph/Chart).....III-7
Writing/Marking Instruments.....III-7
Key Statistics:.....III-7
Table 71: US Market for Writing Instruments (2006): Percentage Share Breakdown of Unit Shipments by Product Group- Pen Products, Pencil Products, Marker and Highlighter Products and Correction Products (includes corresponding Graph/Chart).....III-7
1$250
   Table 72: US Market for Pen Products (2006): Percentage Share Breakdown of Unit Shipments by Product Type - Ball Point (Retractable), Ball Point (Stick), Gel Ink, Roller Ball, Porous Point and Fountain (includes corresponding Graph/Chart).....III-8

Table 73: US Market for Pencils (2006): Percentage Share Breakdown of Unit Shipments by Product Type -Wood Encased Pencil, Mechanical Pencil and Colored (includes corresponding Graph/Chart).....III-8

Table 74: US Market for Marker & Highlighter Products (2006): Percentage Share Breakdown of Unit and Value Shipments by Product Type – Highlighters, Permanent and Other (includes corresponding Graph/Chart).....III-8
1$250
   Table 75: US Market for Correction Products (2006): Percentage Share Breakdown of Unit and Value Shipments by Product Type – Fluids, Pens and Tapes (includes corresponding Graph/Chart).....III-9

Table 76: Top 10 Pencils Brands in the United States: Breakdown of Dollar Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended August 2006 (In US$ Million) (includes corresponding Graph/Chart).....III-9
1$250
   Table 77: Top 10 Pencils Brands in the United States: Breakdown of Unit Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended August 2006 (In Million Units) (includes corresponding Graph/Chart).....III-10

Table 78: Top 10 Ink Pen Brands in the United States: Breakdown of Dollar Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended August 2006 (In US$ Million) (includes corresponding Graph/Chart).....III-10
1$250
   Table 79: Top 10 Ink Pen Brands in the United States: Breakdown of Unit Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended August 2006 (In Million Units) (includes corresponding Graph/Chart).....III-11
Player Market Shares – A Recent Past Perspective.....III-11
Table 80: US Market for Children’s Coloring and Writing Instruments in 2004: Percentage Breakdown Based on Value Sales for Crayola, Rose Art Industries and Others (includes corresponding Graph/Chart).....III-11
1$250
   Table 81: US Market for Writing and Marking Instruments (2003): Percentage Breakdown of Major Players Based on Value Sales for Newell Rubbermaid, Pentel, Pilot, Bic/Sheaffer andOthers (includes corresponding Graph/Chart).....III-12

Table 82: Leading Office Products Brands in the US in 2003: Sales of Scotch Tape, Scotch Magic Tape, Krazy Glue Adhesives, Elmer's Adhesives, Manco Tape ,Liquid Paper Correction Prods, Elmer's Glue All Adhesives, and Bic Wite Out Plus Correction Prods (In US$ Million) (includes corresponding Graph/Chart).....III-12
1$250
   Writing Instruments Market – An Overview.....III-13
High-End Pens Market.....III-13
Pricing.....III-13
US Market for Luxury Pens.....III-13
Jewelers’ Acceptance of Luxury Pens: Factors Involved.....III-13
Distribution Channels for Pens.....III-13
Table 83: US Market for Pens in 2003: Percentage Breakdown