SPORTS AND FITNESS NUTRITION FOODS AND DRINKS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Thousands by the following Segments: Sports/Energy Foods, and Sports/Energy Drinks. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 219 companies including many key and niche players such as -

Abbott Laboratories Inc.
Clif Bar & Company
Coca-Cola Co.
Dr Pepper Snapple Group, Inc.
Glanbia Plc


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Code: MCP-8008
Price: $4500
Companies: 219
Pages: 469
Date: March 2015
Market Data Tables: 132
Status: * New Report

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product segmentation and scope of study.....I-3
Sports and Fitness Nutrition.....I-3
Sports/Energy Foods.....I-3
Sports, Energy and Nutrition Bars.....I-3
Chewables.....I-3
  
   Sport/Energy/Endurance Gels.....I-4
Sports/Energy Drinks.....I-4
Sports Drinks.....I-4
Energy Drinks.....I-4
Powders-to-Mix/Energy Drink Mix.....I-4
  
   Sports and Fitness Nutrition Products: A Prelude.....II-1 1$100
   Table 1: Consumption of Sports Nutrition Products by Consumer Type (includes corresponding Graph/Chart).....II-2
Outlook.....II-2
1$350
   Table 2: World Market for Sports and Fitness Nutrition Foods and Drinks (2014-2020): Geographic Regions Ranked by Growth - Latin America, Asia-Pacific (excluding Japan), Europe, USA, Canada, Japan, and Rest of World (includes corresponding Graph/Chart).....II-3
Growth Drivers in a Gist.....II-3
Key Challenges.....II-3
Sports/Energy Drinks Dominate the Market.....II-3
1$350
   Developing Markets to Turbo Charge Future Growth in the Market.....II-41$100
   Protein-Based Sports and Fitness Nutrition Products Dominate the Market.....II-52$200
   Key Statistics.....II-7
Table 3: Global Sports Nutrition Market (2013): Percentage Breakdown of Revenue by Category - Protein & Non-Protein (includes corresponding Graph/Chart).....II-7
Leading Protein-Based Sports Nutrition Brands Worldwide (2013).....II-7
1$350
   Table 4: Global Protein Based Sports Nutrition Market (2013): Percentage Breakdown of Revenue by Country (includes corresponding Graph/Chart).....II-8

Table 5: Global Sports Nutrition Ingredients Market (2013): Percentage Breakdown of Revenue by Type (includes corresponding Graph/Chart).....II-8
1$350
   Table 6: Global Sports Nutrition Ingredients Market (2013): Percentage Breakdown of Revenue by End-Use Application (includes corresponding Graph/Chart).....II-9
Energy Drinks: A Booming Market.....II-9
1$350
   Table 7: Global Per Capita Energy Drinks Consumption (in Liters) by Select Country: 2013 (includes corresponding Graph/Chart).....II-101$350
   How Safe are Energy Drinks?.....II-11 1$100
   Table 8: Average Caffeine Concentration (in Mg/240ml) by Beverage Type (includes corresponding Graph/Chart).....II-121$350
   Competitive Landscape.....II-13
Tremendous Growth Potential Give Way to Consolidation Activity.....II-13
1$100
   Table 9: Global Market for Energy Drinks by Leading Manufacturer (2013): Percentage Breakdown of Value Sales for Monster Beverage Corp., Red Bull and Others (includes corresponding Graph/Chart).....II-141$350
   Table 10: Global Market for Energy Drinks by Leading Manufacturer (2013): Percentage Breakdown of Volume Sales for Coca-Cola, Monster, Red Bull, TC Pharma and Others (includes corresponding Graph/Chart).....II-15
Product Innovations Augur Well for the Market.....II-15
1$350
   Flavor Innovations: The Need of the Hour.....II-16
Third Party Endorsements: Success Formula.....II-16
1$100
   Growth Strategies of Producers.....II-17
Producers to Leverage Favorable Climate in the Emerging Markets.....II-17
1$100
   Role of Consumer Awareness Programs.....II-18
Protein-Based Nutrition Products - Leading Brands of 2012.....II-18
Table 11: Global Protein Powder Market (2012): Percentage Breakdown of Retail Sales by Leading Brand (includes corresponding Graph/Chart).....II-18

Table 12: Global Protein Bars Market (2012): Percentage Breakdown of Retail Sales by Leading Brand (includes corresponding Graph/Chart).....II-18
1$350
   Table 13: Global Protein Ready-to-Drink Market (2012): Percentage Breakdown of Retail Sales by Leading Brand (includes corresponding Graph/Chart).....II-19
Safety Regulations for Sports Nutrition Products.....II-19
Distribution Diversifies.....II-19
1$350
   Recession Impact in Retrospect and the Road Ahead.....II-202$200
   Favorable Demographic Strengthens Market Prospects.....II-22
Aging population Propels Demand for Fitness Products.....II-22
1$100
   Table 14: Global Aging Population (over the age of 60) and their Proportion of Total Population by Select Country: 2014 (includes corresponding Graph/Chart).....II-231$350
   Expanding Population Fuels Demand.....II-24
Table 15: World Population by Geographic Region (2000-2050) (in Millions) (includes corresponding Graph/Chart).....II-24
1$350
   Female Consumers Open Up Growth Avenues.....II-25 1$100
   Table 16: Female Population Growth in Select Countries by Age Group: 2013 (includes corresponding Graph/Chart).....II-26
Increasing Obesity Levels Underpins Market Growth.....II-26
1$350
   Table 17: Obese and Overweight & Obese Population in the World (2013): Percentage Share Breakdown by Region for US, European Union, and Rest of World (includes corresponding Graph/Chart).....II-27

Table 18: Global Obese Population by Region/ Country (2013) (includes corresponding Graph/Chart).....II-27
1$350
   Technical Developments Put Sports Nutrition in Overdrive.....II-28
Non-Athletes Bolster Sales Growth.....II-28
1$100
   PowerBar Shows the Way .....II-29
Energy Bars Replacing Meals.....II-29
Potential Substitutes: A Threat to Energy Bars.....II-29
Functional Snack Bars: Simplicity Emerges as the New Norm.....II-29
1$100
   Formulation Challenges Drive Product Innovations in Snacks and Bars.....II-301$100
   Sport Pre-Workouts: Getting More Popular.....II-31
Do Trends Translate into Sales?.....II-31
Sports Drink: Always Youthful.....II-31
1$100
   Innovations Backed by Science.....II-32
Future Alternatives in Sports Nutrition.....II-32
Ingredients Remain Hot Topic in Sports Nutrition Arena.....II-32
1$100
   Protein Blends, the New Fad.....II-33
Peptan® Collagen Peptide: The New Protein Ingredient Finds Acceptance in Sport
  Nutrition Products.....II-33
1$100
   Demand for Natural Energy Enhancing Ingredients Witness an Upward Trend.....II-34
Use of Natural Ingredients in Sports Drinks.....II-34
1$100
   Changing Face of Sports Drink Formulations.....II-351$100
   Caffeine: Always Making News.....II-361$100
   Coconut Water Interests Industry Leaders.....II-37
Ingredient Supply Disruptions to Impact Sports and Energy Drinks.....II-37
1$100
   Sweetener Trends in the Sports Drinks Market.....II-38
Health Issues to Lower Demand for Sugar-Sweetened Products.....II-38
1$100
   Top 10 Claims of Product Launches in the Global Sports & Energy Drinks
  Market.....II-39
Sugar-Free Energy Drinks Swarm the Market.....II-39
Consumer Trends in Sports and Fitness Nutrition Market.....II-39
1$100
   Women Going Places.....II-40
Convenience: An Important Growth Driver.....II-40
Internet Emerges as an Effective Sales Channel.....II-40
Packaging Trends.....II-40
Packaging Suitable for Children’s Use.....II-40
1$100
   Major Challenges Confronting the Sports Nutrition Food and Drinks Industry.....II-41
Water Scarcity to Hamper Production.....II-41
1$100
   Sports and Fitness Nutrition: An Introduction.....II-42
Classification by Function.....II-42
Meal Replacements Products and Fat Burners.....II-42
Endurance Products.....II-42
Strength and Bodybuilding Supplements.....II-42
Energy Products.....II-42
Recovery Products.....II-42
1$100
   Classification by Product Type.....II-43
Sports and Energy Foods.....II-43
Sports, Energy and Nutrition Bars.....II-43
1$100
   Sports Bars.....II-44
Energy Bars.....II-44
1$100
   Nutrition Bars.....II-45
Nutrition Bar Categories.....II-45
Energy/Endurance Bars.....II-45
Meal Replacement Bars.....II-45
1$100
   Diet/Weight Loss Bars.....II-46
Functional/Nutritional Bars.....II-46
High Protein/Body Building Bars.....II-46
Chewables.....II-46
Sport/Energy/Endurance Gels.....II-46
1$100
   Sports and Energy Drinks.....II-47
Major Ingredients and their Attributes.....II-47
Attracting Soft Drinks Companies.....II-47
1$100
   Differences between Sports and Energy Drinks.....II-48
Sports Drinks.....II-48
1$100
   Categories of Sports Drinks.....II-49
Isotonic.....II-49
Hypotonic.....II-49
Hypertonic.....II-49
1$100
   Why Sports Drink?.....II-50
Dehydration.....II-50
Table 19: Consequences of Loss of Fluids (includes corresponding Graph/Chart).....II-50
Electrolytes.....II-50
1$350
   Carbohydrate.....II-51
Fluid Absorption.....II-51
1$100
   Water: Not Appropriate.....II-52
Why are Sports Drinks a Better Source of Rehydration Compared to Water?.....II-52
Energy Drinks.....II-52
Types of Energy Drinks.....II-52
Energy shots.....II-52
1$100
   Anti-energy drinks.....II-53
Caffeinated Alcoholic Energy Drinks.....II-53
Select Energy Drink Brands.....II-53
Who Can Consume Energy Drinks?.....II-53
1$100
   Effect of Energy Drinks on Performance.....II-54
Challenges Facing the Energy Drinks Sector.....II-54
1$100
   Popular Claims and Side Effects of Ingredients in Energy Drinks.....II-55
Powders-to-Mix/Energy Drink Mix.....II-55
Ready-to-Drink (RTD).....II-55
Recovery/Nutrition Beverages.....II-55
Fitness Water.....II-55
1$100
   Monster Energy Rolls Out Monster Rehab® Peach Tea + Energy.....II-56
Les Mills Rolls Out LES MILLS Good Protein Powder.....II-56
MusclePharm Introduces CocoProtein™ Sports Drink.....II-56
Natural Balance Foods Introduces TrekProtein Energy Bars in New Flavors.....II-56
Hopper Foods Rolls Out Hopper Energy Bars.....II-56
Monster Energy Rolls Out Monster Assault and Monster Energy 'The Doctor'.....II-56
Eisai Unveils JOMA Carbonated Energy Drink.....II-56
1$100
   Ultimate Sports Nutrition Unveils New Energy Bars.....II-57
Coca-Cola Launches New Flavor Variant to Relentless Energy Drink.....II-57
Bisleri Introduces Urzza Energy Drink.....II-57
Good Superfoods New Superfood Energy® Chocolate Bars.....II-57
Lucozade Introduces Sports/Energy Drinks in New Brazilian Flavors.....II-57
Red Bull Introduces Limited Edition Orange-Flavored Energy Drink.....II-57
The Coca-Cola Company Introduces POWERADE ZERO DROPS.....II-57
ZEGO Rolls Out All ZEGO Energy Bars.....II-57
1$100
   TO Sports Launches Dethrone Beverage Sports Nutrition and Water Beverage.....II-58
Abbott Launches Perfectly Simple Nutrition Bar under ZonePerfect®.....II-58
Abbott’s EAS® Sports Nutrition Develops New Range of Powder and Bars.....II-58
Goddess Energy Launches Flirt® Energy Drink in SLEEK® Packaging.....II-58
Monster Energy Launches Monster Absolutely Zero Energy Drink.....II-58
Abbott Rolls Out EAS Recovery Protein Powder.....II-58
Swisse Vitamins Launches Swisse Active Nutrition Range.....II-58
YJ Sciences Unveils Youth Juice.....II-58
1$100
   Lacka Foods UK Launches Chimpanzee Energy Bars.....II-59
Grass Roots Beverage Rolls Out SK Energy Drink in Florida.....II-59
GlaxoSmithKline Consumer Healthcare Launches Lucozade Sport Drink.....II-59
Balance Bar® Launches Mini Energy Bars.....II-59
Hiball Energy Launches New Line of Sparkling Energy Water and Energy Drinks.....II-59
TO Sports Innovation Introduces New Sports Nutrition Beverage and Water Beverage under
  Dethrone.....II-59
New Whey Nutrition Introduces Fit2Go.....II-59
Swanson Health Products Launches Swanson® pH Balance Alka-Tone Drink Mix for
  Athletes.....II-59
1$100
   Pro Athlete Supplementation and Trioni Introduces Daionic Pro Nutrition Shake.....II-60
Preventics Health Unveils New Caffeine-Free BiomaxX Energy Nutrition Energy Drinks and
  Nutritional Supplements.....II-60
iSatori Technologies Launches New Eat-Smart® Whey Protein Crisp Bar.....II-60
Sponser Sport Food Introduces High Energy Bars.....II-60
Fluid Sports Nutrition Introduces Bacon.....II-60
Spar Austria Introduces New Energy Drinks.....II-60
Ultra Energy Introduces Hornet Juice.....II-60
GNC Holdings and Shadow Beverages Introduce GNC Beverage Range.....II-60
1$100
   Yash Birla Group to Launch B3 (BCUBE) Advanced Sports Nutrition Products.....II-61
Sharkies Unveils Organic Energy Sports Chew.....II-61
Starbucks Rolls Out New Range of Refreshers.....II-61
Yakult U.S.A to Launch Yakult Light.....II-61
Arla to Launch New Whey Protein Ingredient.....II-61
Coca-Cola Introduces Aquarius in Singapore.....II-61
VPX® Sports Rolls Out BANG® Hybrid Nutrition Beverage.....II-61
Proline to Introduce Energy Drink and Footwear Products in Indian Market.....II-61
1$100
   Celestial Seasonings Unveils Enerji Green Tea Energy Shots.....II-62
Scheckter's Organic Beverages Launches Scheckter's OrganicEnergy™ Energy Drink.....II-62
XYIENCE Adds New Flavors to Xenergy Energy Drinks Range.....II-62
Herborium Group to Launch New Herbal Energy Drink.....II-62
Trioni and Pro Athlete Supplementation Unveil Daionic Pro Nutrition Shake.....II-62
Campbell Soup Announces Expansion of V8 Energy Drinks Line.....II-62
Dutch Bros Coffee Introduces Dutch Bros Blue Rebel Energy Drink.....II-62
1$100
   Glanbia to Acquire The Isopure Company.....II-63
Coca-Cola Acquires 16.7% Equity Stake in Monster.....II-63
Hormel Foods Acquires Cytosport.....II-63
LifeVantage Acquires Wicked Fast Sports Nutrition Product Line.....II-63
Glanbia Nutritionals Secures US Patent for Acidified Whey Proteins.....II-63
Post Holdings Acquires Nestlé's PowerBar.....II-63
Glanbia Acquires Nutramino.....II-63
1$100
   Post Holdings to Acquire Dymatize.....II-64
Suntory Beverage & Food to Acquire GSK’s Lucozade and Ribena Beverage Brands.....II-64
Leclerc Group and Louis Garneau Sports Team Up to Introduce Energy Bar.....II-64
NBTY Takes Over The Balance Bar Company.....II-64
DuPont Completes Take Over of Solae.....II-64
Enerbrite Technologies Group Acquires SBSI Nutraceuticals.....II-64
First Milk Acquires CNP Professional.....II-64
Joint Juice Takes over Premier Nutrition.....II-64
1$100
   Big Red Takes Over HYDRIVE Energy.....II-65
Solanbridge Group Takes Over Abstract International.....II-65
Glanbia Takes Over Aseptic Solutions.....II-65
Serm Suk to Acquire Wrangyer Beverage.....II-65
Bright Lifecare Takes Over MadeInHealth.com.....II-65
Valeant Pharmaceuticals Acquires Probiotica Laboratorios.....II-65
BAWLS Guarana to Acquire Strut & Rut Energy Shot and CRUNK!!! Energy Drink.....II-65
iSatori Technologies Merges with Integrated Security Systems.....II-65
1$100
   Reckitt Benckiser Group and Schiff Nutrition International Ink Merger
  Agreement.....II-66
Britvic to Merge with AG Barr.....II-66
Rugby Football Union Enters into Partnership with GlaxoSmithKline Consumer
  Healthcare.....II-66
Dr Pepper Snapple Inks Partnership with Chicago Bears.....II-66
Body Glove and Pacific Health International Laboratories Enter into Agreement.....II-66
General Nutrition Centers Inks Agreement with Active Health Foods.....II-66
Cuba Beverage and Hom's Enterprise Sign Distribution Agreement.....II-66
Sheetz and Active Health Foods Enter into Agreement.....II-66
1$100
   Blue Gold Beverages Signs an Exclusive Distribution Agreement with Epic
  Nutrition.....II-67
Athletics Canada Signs Deal With BioSteel.....II-67
Bay Area Research Group to Develop a New Nutrition Bar.....II-67
Active Health Foods Selects Manos Beverages.....II-67
Full Motion Beverage Establishes Full Motion Sports.....II-67
Yakult Honsha Receives GRAS Status.....II-67
Hansen Natural Corp. Undergoes rebranding to Monster Beverage.....II-67
Yash Birla Group Inaugurates BCUBE Sports Nutrition Store.....II-67
1$100
   Abbott Laboratories Inc. (USA).....II-68
Clif Bar & Company (USA).....II-68
1$100
   Coca-Cola Co. (USA).....II-69
Dr Pepper Snapple Group, Inc. (USA).....II-69
1$100
   Glanbia Plc (Ireland).....II-701$100
   Glanbia Nutritionals Limited (UK).....II-71
Optimum Nutrition Inc. (USA).....II-71
GlaxoSmithKline Plc (UK).....II-71
1$100
   GNC Holdings, Inc. (USA).....II-72
Lucozade Ribena Suntory Ltd. (UK).....II-72
1$100
   Monster Beverage Corporation (USA).....II-73
Nestlé SA (Switzerland).....II-73
1$100
   Otsuka Pharmaceutical Co., Ltd. (Japan).....II-74
PepsiCo Inc. (USA).....II-74
1$100
   The Quaker Oats Company, Inc. (USA).....II-75
Post Holdings, Inc. (US).....II-75
1$100
   Red Bull GmbH (Austria).....II-76
Rockstar Inc. (USA).....II-76
The Balance Bar Company (USA).....II-76
1$100
   Yakult Honsha Co., Ltd. (Japan).....II-771$100
   Analytics by Geographic Region.....II-78
Table 20: World Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-78
1$350
   Table 21: World Historic Review for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-791$350
   Table 22: World 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-801$350
   Analytics by Product Segment.....II-81
Table 23: World Recent Past, Current & Future Analysis for Sports/Energy Foods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-81
1$350
   Table 24: World Historic Review for Sports/Energy Foods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-821$350
   Table 25: World 14-Year Perspective for Sports/ Energy Foods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-831$350
   Table 26: World Recent Past, Current & Future Analysis for Sports/Energy Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....II-841$350
   Table 27: World Historic Review for Sports/Energy Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....II-851$350
   Table 28: World 14-Year Perspective for Sports/ Energy Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....II-861$350
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
A Note on Health and Fitness Activities in the US.....III-1
Why are Fitness Companies Targeting Baby Boomers?.....III-1
Sports and Fitness Habits of Americans.....III-1
Free Weight: Carrying Great Appeal.....III-1
Growing Adoption by Mainstream Consumers.....III-1
1$75
   Opportunity Indicators.....III-2
Table 29: US Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type of Nutrition - Protein & Non-Protein (includes corresponding Graph/Chart).....III-2

Table 30: US Protein-Based Sports Nutrition Market (2013): Percentage Breakdown of Revenue by Product Segment - Bars, Pills, Powder and Ready-To-Drink (includes corresponding Graph/Chart).....III-2
1$200
   Table 31: US Sports Nutrition Market by Leading Company (2013): Percentage Breakdown of Retail Value Sales for Abbott, Cytosport, Glanbia, GNC, IdeaSphere, Isopure, Labrada Nutrition, MusclePharm, NBTY, Post and Others (includes corresponding Graph/Chart).....III-3
Are Sportspersons Major Targets for Marketers?.....III-3
1$200
   Good Health Buyers.....III-4
Enhancement: Key Term in Sports Nutrition.....III-4
Field of Sports Nutrition and Diet.....III-4
Online Retailers Benefit from the Growing Demand.....III-4
1$75
   Table 32: US Sports Nutrition Products Market (2013): Percentage Breakdown by Distribution Channel (includes corresponding Graph/Chart).....III-5
Targeting a Wider Audience.....III-5
Californian Government Imposes Labeling Regulations.....III-5
1$200
   USFDA Bans Pre-Mixed Alcohol Energy Drinks.....III-6
Segment-wise Perspective of the US Market.....III-6
Sports and Fitness Nutrition Foods.....III-6
Nutrition Bars Segment to Witness Growth.....III-6
Table 33: US Energy and Nutrition Bars Market (2013): Percentage Share Breakdown by Retail Channels-Health and Natural Food Stores, Mass Market and Others (includes corresponding Graph/Chart).....III-6
1$200
   Table 34: Leading Nutritional/Protein Bar Brands in the US (2013): Percentage Breakdown of Dollar Sales for Clif, Kellogg's Special K Protein, Metric Big 100, Power Bar, Supreme Protein and Others (includes corresponding Graph/Chart).....III-7
Innovations to Drive Growth in the US Nutrition Bars Market.....III-7
US Nutrition Bars Market.....III-7
1$200
   Sports Drinks.....III-8
An Era of Renaissance for Sports Drinks Post Recession.....III-8
Growing Popularity of Sports Drinks in Schools.....III-8
Chocolate Flavored Milk Drinks: A Potential Substitute?.....III-8
1$75
   Sports Drinks - Game for a Bright Future.....III-9
Table 35: Per Capita Consumption (in gallons) of Sports Drinks in the US: 2000-2013 (includes corresponding Graph/Chart).....III-9
1$200
   Table 36: Leading Sports Drink Brands in the US (2012): Percentage Breakdown of Dollar Sales for Gatorade, Gatorade G2Perform, Gatorade Perform, Powerade Ion4, Powerade ZeroIon4 and Others (includes corresponding Graph/Chart).....III-10

Table 37: Leading Non-aseptic Sports Drinks Brands in the US (52 Weeks Ending May 2013): Percentage Breakdown of Dollar Sales for Gatorade CoolBlue, Gatorade Frost, Gatorade G2, Gatorade G2 Perform, GatoradePerform, Powerade Ion4, PoweradeZero Ion4 and Others (includes corresponding Graph/Chart).....III-10
1$200
   Table 38: Leading Aseptic Sports Drinks Brands in the US (52 Weeks Ending May 2013): Percentage Breakdown of Dollar Sales for Gatorade, Gatorade Frost, Gatorade G2Perform, Mio Fit, Private Label and Others (includes corresponding Graph/Chart).....III-11
Sports Drinks: Favorite Beverage of Teenagers.....III-11
Retail Scenario.....III-11
Table 39: US Sports Drinks Market (2013): Percentage Share Breakdown of Dollar Sales by Retail Channels - Club Stores, Convenience Stores, Drug Stores, Mass Merchandisers, Supermarkets and Others (includes corresponding Graph/Chart).....III-11
1$200
   Energy Drinks and Shots: An Insight.....III-12
Demand for Energy Drinks Continues to Grow.....III-12
1$75
   Competition.....III-13 1$75
   Table 40: Average Caffeine Concentration (in mg/floz) in Select Energy Drink Brands in the US (2013) (includes corresponding Graph/Chart).....III-141$200
   Table 41: Leading Players in the US Energy Drink Market (2013): Percentage Breakdown of Value Sales for Coca-Cola, Monster, PepsiCo, Red Bull, Rockstar and Others (includes corresponding Graph/Chart).....III-15

Table 42: US Energy Drinks Market (2013): Percentage Share Breakdown by Distribution Channel (includes corresponding Graph/Chart).....III-15
1$200
   Table 43: Leading Energy Drink Brands at US Convenience Stores (2013): Percentage Breakdown of Dollar Sales for Java Monster, Monster Energy, Monster Energy Absolutely Zero, Monster Energy Lo-Carb, Monster Energy Zero Ultra, Monster Mega Energy, Monster Rehab, Nos, Red Bull, Rockstar and Others (includes corresponding Graph/Chart).....III-16

Table 44: Leading Energy Drink Brands at US Convenience Stores (2013): Percentage Breakdown of Volume Sales for Java Monster, Monster, Monster Energy Absolutely Zero, Monster Energy Lo-Carb, Monster Energy Zero Ultra, Monster Mega Energy, Monster Rehab, NOS, Red Bull, Rockstar and Others (includes corresponding Graph/Chart).....III-16
1$200
   Table 45: Leading Non-Aseptic Energy Drink Brands in the US (52 Weeks Ending May 2013): Percentage Breakdown of Dollar Sales for Amp Energy, Java Monster, Monster Energy, Monster Mega Energy, Monster Rehab, NOs, Red BullTotal Zero, Red Bull, Rockstar, Rockstar Sugar Free and Others (includes corresponding Graph/Chart).....III-17

Table 46: Leading Energy Drink Brands in the US (2013 & 2012): Ranked on the Basis of Dollar Sales (in US$ Billion) (includes corresponding Graph/Chart).....III-17
1$200
   Table 47: Leading Energy Shot Brands in the US (2013): Percentage Breakdown of Dollar Sales for 5 Hour Energy, Stacker 2 6 Hour Power, Stacker 2 Extra, Worx Energy, Private Label and Others (includes corresponding Graph/Chart).....III-18

Table 48: Top 8 Energy Shot Brands in the US (2012 & 2013): Ranked on the Basis of Dollar Sales (in US$ Million).....III-18
1$200
   Table 49: Top 8 Energy Drink Mixes Brands in the US (2013): Ranked on the Basis of Dollar Sales (in US$ Million) (includes corresponding Graph/Chart).....III-19
Young Busy Moms, the New Consumers for Energy Drinks.....III-19
Meal Replacements.....III-19
Protein Powders.....III-19
1$200
   Ready-To-Drink Shakes.....III-20
Sports Nutrition Powders to Soon Take Center Stage.....III-20
Product Introductions/Innovations.....III-20
4$300
   Recent Industry Activity.....III-244$300
   Key Players.....III-288$600
   B. Market Analytics.....III-36
Table 50: US Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-36
1$200
   Table 51: US Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-371$200
   Table 52: US 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-381$200
   A. Market Analysis.....III-39
Current and Future Analysis.....III-39
Key Statistical Finding.....III-39
Table 53: Canadian Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type of Nutrition - Protein & Non-Protein (includes corresponding Graph/Chart).....III-39
1$200
   Health Canada Disapproves Sales of Alcohol Containing Energy Drinks.....III-40
Sales of Energy Drinks to Require Mandatory Pharmacist Supervision.....III-40
A Potential Market for Weight Management Products.....III-40
Strategic Corporate Developments.....III-40
1$75
   Product Introductions.....III-411$75
   B. Market Analytics.....III-42
Table 54: Canadian Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-42
1$200
   Table 55: Canadian Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-431$200
   Table 56: Canadian 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/ Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-441$200
   A. Market Analysis.....III-45
Current and Future Analysis.....III-45
Overview of Sports Nutrition Products.....III-45
Key Statistical Findings.....III-45
Table 57: Japanese Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type of Nutrition - Protein & Non-Protein (includes corresponding Graph/Chart).....III-45
1$200
   Table 58: Protein Based Sports Nutrition Market in Japan (2013): Percentage Share Breakdown of Retail Sales by Segment - Protein Powder, Protein Bars, Protein Ready to Drink, and Others (includes corresponding Graph/Chart).....III-46

Table 59: Sports Nutrition Products Market in Japan (2014): Percentage Breakdown of Retail Sales by Distribution Channels - Non-Grocery Retailers and Non-store Retailers (includes corresponding Graph/Chart).....III-46
Sports and Energy Drinks Market in Japan.....III-46
1$200
   Retail Scenario.....III-471$75
   Product Launch.....III-48
Key Players.....III-48
1$75
   B. Market Analytics.....III-49
Table 60: Japanese Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-49
1$200
   Table 61: Japanese Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-501$200
   Table 62: Japanese 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/ Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-511$200
   A. Market Analysis.....III-52
Current and Future Analysis.....III-52
Mainstream Consumers Gain Prominence.....III-52
Market Highlights.....III-52
1$75
   Key Market Trends.....III-53
Impact of Euro Debt Crisis on Sports Drinks Market.....III-53
1$75
   B. Market Analytics.....III-54
Table 63: European Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-54
1$200
   Table 64: European Historic Review for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-551$200
   Table 65: European 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-561$200
   Market by Product Segment.....III-57
Table 66: European Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-57
1$200
   Table 67: European Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-581$200
   Table 68: European 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-591$200
   A. Market Analysis.....III-60
Current and Future Analysis.....III-60
Table 69: French Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type of Nutrition - Protein & Non-Protein (includes corresponding Graph/Chart).....III-60

Table 70: Leading Players in the French Energy Drinks Market (2013): Percentage Share Breakdown of Value Sales for Coca-Cola Enterprises, Distriborg France, Karlsbräu France, Nutrition and Santé SAS, Red Bull France SASU, and Others (includes corresponding Graph/Chart).....III-60
1$200
   Consumer Trends.....III-61
ANSES Urges Consumers to Notify Health Professionals about Harmful Energy
  Drinks.....III-61
Ea Pharma - A Select Player.....III-61
1$75
   B. Market Analytics.....III-62
Table 71: French Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-62
1$200
   Table 72: French Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-631$200
   Table 73: French 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-641$200
   A. Market Analysis.....III-65
Current and Future Analysis.....III-65
Table 74: German Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type - Protein & Non-Protein (includes corresponding Graph/Chart).....III-65
At-Home Consumption of Sports/Energy Drinks On the Rise.....III-65
Energy Shots Banned in Germany.....III-65
1$200
   B. Market Analytics.....III-66
Table 75: German Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-66
1$200
   Table 76: German Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-671$200
   Table 77: German 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-681$200
   A. Market Analysis.....III-69
Current and Future Analysis.....III-69
Table 78: Italian Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type - Protein & Non-Protein (includes corresponding Graph/Chart).....III-69
1$200
   B. Market Analytics.....III-70
Table 79: Italian Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-70
1$200
   Table 80: Italian Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-711$200
   Table 81: Italian 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-721$200
   A. Market Analysis.....III-73
An Insight into the Sports and Fitness Nutrition Market.....III-73
Table 82: UK Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type - Protein & Non-Protein (includes corresponding Graph/Chart).....III-73
Market Leaders in Recent Past.....III-73
1$200
   Table 83: UK Sports Nutrition Market by Leading Company (2012): Percentage Breakdown of Value Sales for CNP Professional, Glanbia, Holland & Barrett Retail, Hut Group, Maxinutrition, Reflex Nutrion, Sci-Mx Nutrition, USN UK and Others (includes corresponding Graph/Chart).....III-74
Sports and Energy Drinks.....III-74
1$200
   Table 84: UK Market for Sports and Energy Drinks (2014): Percentage Breakdown of Volume Sales by Type (includes corresponding Graph/Chart).....III-75

Table 85: Sports and Energy Drinks in the UK: Per Capita Consumption in Liters per Person for Years 2007, 2009, 2011 & 2013 (includes corresponding Graph/Chart).....III-75

Table 86: UK Energy Drinks Market (2014): Percentage Breakdown of Dollar Sales by Type (includes corresponding Graph/Chart).....III-75
1$200
   Table 87: Leading Energy/Sports Drink Brands in the UK (2012): Percentage Share Breakdown of Volume Sales for Boost, Emerge, Lucozade, Powerade, Red Bull and Others (includes corresponding Graph/Chart).....III-76
UK Government Imposes VAT on Sports Nutrition Drinks.....III-76
Healthy Interest.....III-76
1$200
   Accessibility to Sports Nutrition Foods and Drinks.....III-77
New Users Vs Existing.....III-77
Corporate Developments.....III-77
1$75
   Product Introductions.....III-781$75
   Key Players.....III-792$150
   B. Market Analytics.....III-81
Table 88: UK Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-81
1$200
   Table 89: UK Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-821$200
   Table 90: UK 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-831$200
   A. Market Analysis.....III-84
Current and Future Analysis.....III-84
Table 91: Spanish Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type - Protein & Non-Protein (includes corresponding Graph/Chart).....III-84
1$200
   B. Market Analytics.....III-85
Table 92: Spanish Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-85
1$200
   Table 93: Spanish Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-861$200
   Table 94: Spanish 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-871$200
   A. Market Analysis.....III-88
Current and Future Analysis.....III-88
Market Overview.....III-88
Table 95: Russian Sports Nutrition Market (2014): Percentage Share Breakdown of Revenue by Type of Nutrition - Protein & Non-Protein (includes corresponding Graph/Chart).....III-88
Volume Sales of Sports and Energy Drinks Soar.....III-88
1$200
   Chechnya Bans Energy Drinks.....III-89
B. Market Analytics.....III-89
Table 96: Russian Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-89
1$200
   Table 97: Russian Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-901$200
   Table 98: Russian 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-911$200
   A. Market Analysis.....III-92
Current and Future Analysis.....III-92
Focus on Select Regions.....III-92
Austria.....III-92
Belgium.....III-92
Czech Republic.....III-92
Denmark.....III-92
1$75
   Finland.....III-93
Ireland.....III-93
The Netherlands.....III-93
Sweden.....III-93
1$75
   Turkey.....III-94
Ukraine.....III-94
Product Introductions.....III-94
1$75
   Strategic Corporate Development.....III-95
Key Players.....III-95
2$150
   B. Market Analytics.....III-97
Table 99: Rest of Europe Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-97
1$200
   Table 100: Rest of Europe Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-981$200
   Table 101: Rest of Europe 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-991$200
   A. Market Analysis.....III-100
Current and Future Analysis.....III-100
Asia-Pacific Sports Nutrition Market Prospects and Challenges.....III-100
Focus on Select Regional Markets.....III-100
Australia.....III-100
1$75
   Table 102: Australian Sports Nutrition Market (2013): Percentage Share Breakdown of Revenues by Type - Protein & Non-Protein (includes corresponding Graph/Chart).....III-1011$200
   Table 103: Australian Market for Sports Nutrition Products by Leading Company (2012): Percentage Breakdown of Value Sales for Amino Active, Glanbia, Naturalac Nutrition, Nestle, Probiotech, Vitaco Health and Others (includes corresponding Graph/Chart).....III-102

Table 104: Australian Energy Drinks Market by Leading Company (2012): Percentage Share Breakdown of Volume Sales through Supermarket Channel for Coca-Cola, Frucor, Red Bull, Schweppes and Others (includes corresponding Graph/Chart).....III-102
1$200
   Sports Gel Market.....III-103
Table 105: Nutritional Composition of Sports Gels Available in Australia.....III-103
1$200
   FSANZ Imposes Regulations on Energy Drink Manufacturers.....III-104
China.....III-104
1$75
   Table 106: Chinese Market for Soft Drinks by Category (2014): Percentage Value Breakdown of Sales for Asian Specialty Drinks, Bottled Water, Carbonated Drinks, Juice, RTD Tea, and Sports and Energy Drinks (includes corresponding Graph/Chart).....III-105
Hong Kong.....III-105
India.....III-105
Sports Nutrition Products Market: An Insight.....III-105
1$200
   Table 107: Indian Sports Nutrition Market by Leading Company (2013): Percentage Breakdown of Value Sales for Guardian Lifecare, Glanbia, Paradise Nutrition, Plethico Pharma and Others (includes corresponding Graph/Chart).....III-106
Sports Drink Manufacturers Leverage Favorable Market Climate.....III-106
Energy Drinks: A Nascent Segment.....III-106
1$200
   Table 108: Leading Energy Drink Brands in India (2013): Percentage Market Share Breakdown for Burn, Cloud 9, Power Horse, Red Bull, Tzinga, XXX and Others (includes corresponding Graph/Chart).....III-1071$200
   Gym Trainers Instrumental in Popularizing Sports / Fitness Food & Drinks.....III-108
Food Safety and Standards Authority of India to Standardize Energy
  Drinks.....III-108
Maharashtra FDA Confiscates Red Bull Cans.....III-108
Demand for Nutrition Snack Bars on the Rise.....III-108
1$75
   Indonesia.....III-109
Table 109: Indonesian Market for Energy Drinks by Leading Company (2013): Percentage Share Breakdown for PT Asia Health Energi Beverages, PT Bintang Toedjoe (KLBF), PT M-150 Indonesia, PT Sido Muncul, PT Tempo Scan Pacific (TSPC) and Others (includes corresponding Graph/Chart).....III-109
Pocari Sweat Leads Expansion in Indonesia.....III-109
1$200
   Malaysia.....III-110
New Zealand.....III-110
Table 110: New Zealand Market for Energy Drinks by Leading Company (2013): Percentage Breakdown of Value Sales for Coca-Cola, Energy Products, Frucor, Red Bull and Others (includes corresponding Graph/Chart).....III-110
Philippines.....III-110
1$200
   Table 111: Leading Players in the Philippines Market for Energy Drinks (2013): Percentage Breakdown of Value Sales for ABI, PepsiCo and Others (includes corresponding Graph/Chart).....III-111
South Korea.....III-111
Table 112: Sports Nutrition Products Market in South Korea (2014): Percentage Breakdown of Retail Dollar Sales by Category (includes corresponding Graph/Chart).....III-111
Energy Drinks Market: An Overview.....III-111
1$200
   KCA Probes Energy Drinks.....III-112
Government Ban Sales of Energy Drinks in Schools.....III-112
Taiwan.....III-112
Thailand.....III-112
1$75
   Table 113: Sport and Energy Drinks Market in Thailand: Breakdown of Volume Consumption (in Million Liters) for years 2008 through 2013 (includes corresponding Graph/Chart).....III-1131$200
   Table 114: Leading Energy Drink Brands in Thailand (2013): Percentage Share Breakdown for Carabao Dang, M-150, Magnum, Red Bull, Shark, Wranger and Others (includes corresponding Graph/Chart).....III-114
Vietnam.....III-114
Product Introductions.....III-114
1$200
   Strategic Corporate Development.....III-115
Key Players.....III-115
2$150
   B. Market Analytics.....III-117
Table 115: Asia-Pacific Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-117
1$200
   Table 116: Asia-Pacific Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-1181$200
   Table 117: Asia-Pacific 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-1191$200
   A. Market Analysis.....III-120
Current and Future Analysis.....III-120
Latin American Market to Emerge as a Hotspot for Sports and Energy Drinks.....III-120
An Overview of Select Regional Markets.....III-120
Brazil.....III-120
1$75
   Table 118: Brazilian Sports Nutrition Market (2013): Percentage Share Breakdown of Revenues by Type of Nutrition - Protein & Non-Protein (includes corresponding Graph/Chart).....III-121

Table 119: Brazilian Sports Nutrition Market by Leading Company (2013): Percentage Breakdown of Value Sales for Cardus Comercio, Integralmedica SA, Nutrilatina Laboratorios, Performance trading, Probiotica Laboratorios, Rainha Laboratirio and Others (includes corresponding Graph/Chart).....III-121
1$200
   Mexico.....III-122
Table 120: Mexican Sports Nutrition Market (2013): Percentage Share Breakdown of Revenue by Type of Nutrition - Protein & Non-Protein (includes corresponding Graph/Chart).....III-122
Will New Regulations Impede Sales of Energy Drinks?.....III-122
PepsiCo Dominates Sports and Energy Drinks Market.....III-122
1$200
   Table 121: Leading Players in the Mexican Sports & Energy Drinks Market (2013): Percentage Volume Breakdown by Company/Brand (includes corresponding Graph/Chart).....III-123
Argentina.....III-123
Product Launch.....III-123
Corporate Development.....III-123
1$200
   B. Market Analytics.....III-124
Table 122: Latin American Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-124
1$200
   Table 123: Latin American Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-1251$200
   Table 124: Latin American 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-1261$200
   A. Market Analysis.....III-127
Current and Future Analysis.....III-127
Focus on Select African Markets.....III-127
South Africa.....III-127
1$75
   Table 125: Percentage Breakdown of Sports Drink Users and Non-Users in South Africa by Age Group for 2014 (includes corresponding Graph/Chart).....III-128

Table 126: Percentage Breakdown of Number of Sports Drink Users in South Africa for 2014 by User Type (includes corresponding Graph/Chart).....III-128
1$200
   Table 127: Leading Energy/Sports Drink Brands in South Africa (2012): Percentage Share Breakdown of Volume Sales for Energade, Lucozade, Powerade, Red Bull, USN and Others (includes corresponding Graph/Chart).....III-129
Labeling Regulations.....III-129
Nigeria.....III-129
1$200
   Table 128: Leading Energy/Sports Drink Brands in Nigeria (2012): Percentage Share Breakdown of Volume Sales for Energade, Lucozade, Power Horse, Red Bull and Others (includes corresponding Graph/Chart).....III-130
Kenya: Leading Brands.....III-130
Table 129: Leading Energy/Sports Drink Brands in Kenya (2012): Percentage Share Breakdown of Volume Sales for Aquamist, Keringet, Lucozade, Pulse, Red Bull and Others (includes corresponding Graph/Chart).....III-130
Focus on Select Middle East Countries.....III-130
Dubai: Authorities Issue Regulations against Sales of Energy Drinks.....III-130
1$200
   Iran: Sports and Energy Drinks Market Register Decline.....III-131
Saudi Arabia: Young Consumers to Fuel Growth.....III-131
Kuwait: Ban on Sale of Energy Drinks.....III-131
United Arab Emirates: Market on Growth Curve.....III-131
1$75
   ESMA Bans Sales of Energy Drinks in UAE.....III-132
Israel: Sports and Energy Drinks Register Significant Growth.....III-132
Online Sales of Sports Nutrition Products Exhibit Upward Trend.....III-132
Product Introduction.....III-132
1$75
   B. Market Analytics.....III-133
Table 130: Rest of World Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).....III-133
1$200
   Table 131: Rest of World Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).....III-1341$200
   Table 132: Rest of World 14-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).....III-1351$200
  
Total Companies Profiled: 219 (including Divisions/Subsidiaries - 237)

Region/Country Players

The United States 130 Canada 6 Japan 5 Europe 52 France 7 Germany 2 The United Kingdom 32 Rest of Europe 11 Asia-Pacific (Excluding Japan) 33 Latin America 6 Africa 5
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