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  SPORTS AND FITNESS NUTRITION
A Global Strategic Business Report

This report analyzes the worldwide markets for Sports and Fitness Nutrition in Millions of US$. The specific product segments analyzed are Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, & Powders to Mix), and Supplements (Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for or each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 294 companies including many key and niche players worldwide such as Abbott Nutrition, Experimental & Applied Sciences Inc., AST Sports Science, Body Wise International Inc., Champion Nutrition, Inc., Clif Bar Inc, Coca-Cola Co, Dr Pepper Snapple Group, Inc., Dymatize Enterprises, Inc., GlaxoSmithKline Plc., Hansen Natural Corporation, Kraft Foods Inc., Laboratoires Physcience, Maximuscle Ltd., MuscleTech Research and Development Inc., NBTY Inc, Nestle SA, Nestlé Nutrition, Nestlé Waters, Optimum Nutrition Inc., Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc., The Quaker Oats Company, Red Bull GmbH, Seven Seas Ltd., Slim-Fast Foods Company, Schiff Nutrition International, Inc., and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1089  PAGES:    840
PRICE:    $3950  DATE:       May 2008
COMPANIES:  294  MARKET DATA TABLES:   263
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  SPORTS AND FITNESS NUTRITION (Complete Report) Pages : 840   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Segmentation and Scope of Study.....I-3
Foods and Drinks.....I-3
Sports/Energy Bars.....I-3
  
   Sports/Energy Drinks.....I-4
Powders to Mix.....I-4
Supplements.....I-4
Amino Acids/Derivatives.....I-4
Herbal Products.....I-4
Prohormones.....I-4
Vitamins/Minerals.....I-4
Others.....I-4
  
II. EXECUTIVE SUMMARY118$2250
  1. Outlook and Current Scenario.....II-16 $600  
   Market to Experience Buoyant Growth.....II-1
Caffeine Pressures Relax .....II-1
Scouting for New Pockets of Growth ........II-1
1$100
   Sports Drinks Market Champions Volumes.....II-2
Table 1: Global Consumption of Sports Drinks (2007): Regions Ranked by Percentage Share of Consumption Volumes for – North America, Asia Pacific and Others (includes corresponding Graph/Chart).....II-2

Table 2: Leading Brands in the Global Market for Sports Drinks (2005 & 2006): Percentage Breakdown of Value Sales for Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart).....II-2
1$350
   High Profile Marketing Energizes Energy Drinks Segment.....II-3
Table 3: Global Consumption of Energy Drinks (2005): Regions Ranked by Percentage Share of Consumption Volumes for Asia-Pacific, North America and Others (includes corresponding Graph/Chart).....II-3

Table 4: Leading Brands in the Global Energy Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Rockstar, Monster Energy, SoBe Adrenaline Rush, Amp, SoBe No Fear and Others (includes corresponding Graph/Chart).....II-3
1$350
   Market Snapshots .....II-4
Purchasing Choices of Consumers.....II-4
1$100
   Distribution Scenario.....II-5
‘Exercise’ – Definition and Evolutionary Insights.....II-5
Fitness Industry – A Primer.....II-5
1$100
   Sports Industry in the Past Decade.....II-6
Historical Review on Sports Nutrition Products.....II-6
Do Trends Translate into Sales?.....II-6
1$100
  2. Product Overview.....II-723 $2300  
   Classification By Function.....II-7
Meal Replacements Products and Fat Burners.....II-7
Endurance Products.....II-7
Strength and Bodybuilding Supplements.....II-7
Energy Products .......II-7
Recovery Products.....II-7
Classification By Product Type.....II-7
Foods and Drinks.....II-7
Sports Food.....II-7
1$100
   Sports/Energy Bars.....II-8
Sports/Energy Drinks.....II-8
1$100
   Attracting Soft Drinks Companies.....II-9
Why Sports Drink?.....II-9
Dehydration.....II-9
Table 5: Consequences of Loss of Fluids (includes corresponding Graph/Chart).....II-9
1$350
   Electrolytes.....II-10
Carbohydrate.....II-10
Fluid Absorption.....II-10
1$100
   Water: Not Appropriate.....II-11
Categories of Sports Drinks.....II-11
Isotonic.....II-11
Hypotonic.....II-11
Hypertonic.....II-11
Differences between Sports and Energy Drinks.....II-11
1$100
   Popular Energy Drink Brands.....II-121$100
   Challenges Facing the Energy Drinks Sector.....II-13
Energy Bars.....II-13
Nutrition Bars.....II-13
Energy/Endurance Bars.....II-13
Meal Replacement Bars.....II-13
Diet/Weight Loss.....II-13
Functional/Nutritional Bars.....II-13
1$100
   High Protein/Body Building Bars.....II-14
Trends.....II-14
Nutrition Bar Categories.....II-14
Powders to Mix.....II-14
1$100
   Carbohydrate Bars.....II-15
Ready-to-Drink (RTD).....II-15
Recovery/Nutrition Beverages.....II-15
Fitness Water.....II-15
Supplements.....II-15
Amino Acids/Derivatives.....II-15
Amino Acids.....II-15
1$100
   Importance of Amino Acids in Nutrition.....II-16
Protein and Amino Acids.....II-16
Types.....II-16
1$100
   Creatine.....II-17
Herbal Products.....II-17
1$100
   Prohormones.....II-18
Different Types of Prohormones.....II-18
1-AD.....II-18
1-Testosterone.....II-18
1$100
   5-Androstene-3B, 17B-Diol.....II-19
4-androstene-3beta, 17beta-diol......II-19
Androstenedione.....II-19
DHEA (DeHydroEpiAndrosterone).....II-19
1$100
   19-Nor-4-Androstenediol (Norandrodiol).....II-20
19-nor-Androstenedione.....II-20
Vitamins/Minerals.....II-20
Vitamins.....II-20
Beta-Carotene.....II-20
Thiamine.....II-20
B-2.....II-20
B-3.....II-20
1$100
   Pyridoxine.....II-21
B-12 – Cyanocobalamin.....II-21
B-15 – Pangamic Acid.....II-21
B-17-Amygdalin.....II-21
B Complex – Biotin.....II-21
B Complex – Choline.....II-21
B Complex – Folic Acid.....II-21
1$100
   B Complex – Inositol.....II-22
C – Ascorbic Acid.....II-22
D-Calciferol.....II-22
E-Tocopherol.....II-22
F- Unsaturated Fatty Acids.....II-22
K-Phylloquinone.....II-22
P-Bioflavanoid.....II-22
Micronutrients.....II-22
1$100
   Minerals.....II-23
Certain Minerals Supplements Used by Athletes.....II-23
Chromium.....II-23
Iron.....II-23
Calcium.....II-23
Carbohydrates.....II-23
1$100
   Protein.....II-24
Elements of Proteins.....II-24
Whey Protein.....II-24
Soy Protein.....II-24
Casein.....II-24
1$100
   Joint Health Ingredients Primer.....II-25
Others.....II-25
Antioxidants.....II-25
Enzymes.....II-25
Fats.....II-25
Ergogenic Aids.....II-25
1$100
   Select Supplemental Ergogenic Aids.....II-261$100
   Nutritional Ergogenic Aids.....II-27
Sports Nutrition Details.....II-27
Role of Sports Nutritionists.....II-27
1$100
   Common Clinical Concerns Referred to Sports Nutritionists.....II-28
Nutrition Misinformation.....II-28
Food Fads.....II-28
Food Quackery.....II-28
Health Fraud.....II-28
Glycemic Index.....II-28
1$100
   Need for Glycemic Index.....II-29
Dietary Supplements.....II-29
Regulation of Dietary Supplements.....II-29
1$100
  3. Growth Drivers in the Sports Nutrition Industry.....II-303 $300  
   Non-Athletes Driving Sales.....II-30
Sports Drink: Always Youthful.....II-30
Future Alternatives in Sports Nutrition.....II-30
Potential Winners.....II-30
1$100
   Growth Strategies of Producers.....II-31
Healthy Soft Drinks.....II-31
Role of Consumer Awareness Programs.....II-31
Role of Sports Magazines.....II-31
Demographics.....II-31
1$100
   Product Developments.....II-32
1$100
  4. Trends and Issues.....II-334 $400  
   Sports Nutrition: Expanding Horizons.....II-33
Third Party Endorsements: Success Formula.....II-33
Muscle Tussle.....II-33
Consumer Trends in the Sports and Fitness Nutrition Market.....II-33
Women are Going Places.....II-33
1$100
   Packaging Trends.....II-34
Packaging Suitable for Children’s Use.....II-34
Pros and Cons of using Sports and Fitness Nutrition Products.....II-34
1$100
   Special Care for Female Athletes.....II-35
Disordered Eating.....II-35
Perils of Disorder Eating.....II-35
1$100
   Menstrual Dysfunction.....II-36
Decreased Bone Mineral Density.....II-36
Potential Consumer Segments.....II-36
1$100
  5. Product Innovations/Introductions.....II-3711 $1100  
   Quaker Unleashes All Natural Multigrain Chewy Granola Bars.....II-37
Clif Bar & Company Launches Minis in Clif and Luna Bars.....II-37
PepsiCo Introduces Reformulated Varieties of Aquafina Alive.....II-37
PepsiCo Introduces New SoBe Life Water.....II-37
1$100
   Natural Nutrition to Roll Out Natural Fusion Fruit Bar Line.....II-38
Millennium Biotechnologies Unveils Advanced Sports Nutritional Product,
  Surgex™.....II-38
AST Sports Science Rolls Out Advanced Performance Supplement, BETA-X.....II-38
Snapple Launches LYTeWater and Antioxidant Water.....II-38
1$100
   AST Sports Science Unveils New Muscle-Building Performance Bars, Musclebar.....II-39
Clif Bar & Co. Rolls Out LUNA Sport™ for Women Athletes.....II-39
Clif Bar & Co. Rolls Out Clif Mojo™.....II-39
PepsiCo Rolls Out Two New Products, G2 and Propel.....II-39
1$100
   Clif Bar Launches Hot Drinks and Hot Chocolate for Cold Weather Athletes.....II-40
CCNA Launches Vault and Vault Zero Soda Drinks in US.....II-40
Luna Introduces Nutrition Bar for Women.....II-40
Pharmavite Launches SOYJOY Nutrition Bar.....II-40
Uplift Nutrition Inc Re-launches Products under New Active Uplift Brand.....II-40
1$100
   SunnRooibos Introduces ReddRox, Sports Drink.....II-41
VV Food & Beverage Launches SOYJOY Baked Product.....II-41
Coca-Cola North America Introduces Diet Coke Plus™.....II-41
Natrol Launches Açaí Dietary Supplement.....II-41
BPW Launches Enviga, Sparkling Green Tea.....II-41
1$100
   WheyUp Launches Sports Drink.....II-42
LUNA® Launches LUNA Elixir® Portable Organic Drink Mix for Women.....II-42
Leading Brands Introduces Nitro Energy Drinks and Trek natural Sports Drinks.....II-42
Bio-Synergy Re-Brands Liquid Energy Drink.....II-42
1$100
   Otsuka Launches Two Non-alcoholic Beverages for Adults.....II-43
Mofaz Launches 24 POWERDRINK.....II-43
Amul Launches “Stamina”, India’s First Instant Energy Sports Drink.....II-43
The Hain Launches Low-glycemic Product Line under Estee Brand.....II-43
Kao Corp. Launches Healthya® Water, the First Sports Drink Approved as FOSHU.....II-43
1$100
   Amino Vital Launches Amino Vital Fit Bars.....II-44
Clif Bar & Co. Launches New CLIF SHOT® Energy Solutions.....II-44
CCNA Unveils 4 New Products for Kids and Adults.....II-44
Leading Brands Launches TREK® and NITRO™.....II-44
Ritorna Launches LIV Sports Drink.....II-44
1$100
   Otsuka Launches “SOYJOY” Nutrition Food.....II-45
Coca-Cola Launches Dasani Sensations™.....II-45
New Sun Nutrition Introduces New Antioxidant Energy Drink .....II-45
Vault, A New Refreshment Drink from Coca-Cola.....II-45
Amul Launches Stamina .....II-45
1$100
   Pepsi’s Gatorade Makes Way into Indian Sphere.....II-46
New LIFTOFF from Herbalife.....II-46
Clif Bar & Co. Introduces CLIF SHOT BLOKS Energy Chews.....II-46
Clif Bar & Co. Introduces Two New Sports Drinks.....II-46
Clif Bar & Co. Releases CLIF Nectar Nutritious Bar.....II-46
Kraft Foods Unveils New Product Line.....II-46
HANS Unveils Monster Energy Assault.....II-46
1$100
   Coca-Cola Rolls Out Range of Nutritional Drinks.....II-47
Powerade Unveils Powerade FLAVA23.....II-47
1$100
  6. Recent Industry Activity.....II-4814 $1400  
   Nature's Products Takes Over Champion Nutrition.....II-48
AG Barr Acquires Taut.....II-48
Cadbury Schweppes Concludes Demerger .....II-48
Plethico Pharmaceuticals Takes Over Natrol.....II-48
Darwin Private Equity Acquires Maximuscle Ltd......II-48
1$100
   Purple Beverage Merges with Red Carpet Company .....II-49
EastBridge Investment Group to Acquire 15% Stake in Rhino Two Horns.....II-49
DC Brands International to Acquire Hard Nutrition.....II-49
Nestlé Closes Novartis Medical Nutrition’s Acquistion.....II-49
Coca-Cola Company Completes Energy Brands’ Acquisition.....II-49
1$100
   Natrol Acquires Medical Research Institute.....II-50
Hansen Natural and Anheuser-Busch Extend Distribution Agreement.....II-50
Redux Holdings Acquires Koloseum Nutritional Sciences.....II-50
The Hain Celestial Group Acquires Avalon Natural Products from North Castle
  Partners.....II-50
NuVim® Dietary Supplement Adds NutraFlora® Prebiotic Fiber.....II-50
1$100
   HealthSport Acquires Innozen.....II-51
Carrington Signs Supply and Trade Agreement with Mannatech.....II-51
Max Muscle Opens the First Store in Oregon at Bend.....II-51
The Coca-Cola Company Purchases Remaining Stake in CCBPI.....II-51
1$100
   Hansen Signs Distribution Agreement with PepsiCo Canada.....II-52
The Coca-Cola Company to Take Over FUZE Beverage LLC.....II-52
Cadbury Schweppes Acquires Further Stake in Cadbury Nigeria.....II-52
Agronix Inc Plans Acquisition of Warner Nutraceutical International Inc.....II-52
1$100
   Cadbury Schweppes Acquires PacificHealth Laboratories Inc’s Accelerade and Endurox R4
  Sports Drinks.....II-53
Vyotech Nutritionals and Europa Sports Products Inc Enter into Distribution
  Agreement.....II-53
House Foods Corporation and Takeda Pharmaceutical Company Limited form Joint
  Venture.....II-53
Xynergy Corp Enters into Acquisition Agreement with Fitness & Nutrition Center.....II-53
Cadbury Schweppes Sells Bromor Foods (Pty) Ltd.....II-53
1$100
   Lifeway Foods, Inc. Purchases Helios Nutrition Ltd......II-54
NBTY, Inc. Acquires Zila Nutraceuticals, Inc......II-54
Nestle SA Buys Jenny Craig, Inc......II-54
GOODBODY™ Forms Alliance with Health and Fitness Clubs.....II-54
PepsiCo Receives Contract from the National Hockey League (NHL).....II-54
Royal Numico Sells Coeliac Business.....II-54
1$100
   NBA Signs Agreement with Abbott Laboratories to Endorse EAS Products.....II-55
Cadbury Schweppes Acquires San Francisco Based Seven-Up Bottling Company.....II-55
Aristo Health Signs Dual License Agreement with Ocean Nutrition and Cognis.....II-55
Kerry Group Acquires Nuvex Ingredients.....II-55
Lonza Acquires Larex’s Larch Arabinogalactan Business.....II-55
American Enterprise Acquires Havoc Distribution.....II-55
1$100
   Otsuka Signs Partnership Agreement with Olympic Council and Doha Asian Games
  Organizers.....II-56
Hansen Natural Corp. Signs Distribution Agreement with Anheuser-Busch.....II-56
MM2 Group Purchases Genotec Nutritionals.....II-56
Cognis Deutschland Acquires Napro Pharma.....II-56
Produce Safety & Security Acquires Majority Stake in Atomic X hydration.....II-56
1$100
   Global Beverage Partners with ChampBoat Series.....II-57
PacificHealth’s Accelerade® Sponsors USA Wrestling.....II-57
PacificHealth Laboratories Gets Accelerade Sports Drink Patent.....II-57
Royal Numico N.V Acquires EAC Nutrition.....II-57
IdeaSphere, Inc Enters into License Agreement with Weil Lifestyle LLC.....II-57
CK Life Sciences International Acquires Vitaquest International.....II-57
1$100
   Cadbury Schweppes Purchases Chewing Gum Business from Dan Products.....II-58
Nestlé Waters and ERIKLI Enter into Merger Deal.....II-58
Glanbia Takes Over Seltzer Cos.....II-58
Cadbury Schweppes Sells Europe Beverages Business.....II-58
Corona Signs Up Anheuser-Busch.....II-58
Gold's Gym and Performance Edge Ink Licensing Pact.....II-58
1$100
   Dynamic Health Contemplates to Acquire Dynamic Marketing.....II-59
Dynamic Takes Over Bob O'Leary.....II-59
Rockstar Teams Up with Coca-Cola.....II-59
NBTY takes over SISU.....II-59
Kraft Foods Inc., Inks Agreement with CoolBrands International.....II-59
Abbott Laboratories Acquires EAS.....II-59
IdeaSphere Pockets Twinlab.....II-59
1$100
   Glanbia Acquires Kortus.....II-60
PepsiCo Joins Snack Ventures Europe to Acquire Star Foods.....II-60
Hormel Foods Acquires Century Foods .....II-60
NBTY Acquires Rexall Sundown Inc.....II-60
Perrigo Acquires Peter Black Pharma.....II-60
NBTY Buys De Tuinen.....II-60
NBTY Purchases Royal Numico’s Health & Diet Group.....II-60
Cadbury Schweppes on a Restructuring Path.....II-60
1$100
   Cadbury Trebor Bassett Closes Two Factories.....II-61
Numico Exits Nutritional Supplements Business.....II-61
TGA Australia Recalls Pan Pharma’s Products.....II-61
Merck Sells Nutriblend to LycoRed.....II-61
Lucozade Sets up Sports Nutrition Academy.....II-61
1$100
  7. Focus on Select Players.....II-629 $900  
   Abbott Nutrition (USA).....II-62
Experimental & Applied Sciences Inc. (USA).....II-62
AST Sports Science (USA).....II-62
Body Wise International Inc. (USA).....II-62
Champion Nutrition, Inc. (USA).....II-62
1$100
   Clif Bar Inc (USA).....II-63
Coca-Cola Co (USA).....II-63
1$100
   Dr Pepper Snapple Group, Inc. (USA) .....II-64
Dymatize Enterprises, Inc. (USA).....II-64
GlaxoSmithKline Plc (UK).....II-64
1$100
   Hansen Natural Corporation (USA).....II-65
Kraft Foods Inc (USA).....II-65
Laboratoires Physcience (France).....II-65
1$100
   Maximuscle Ltd (UK).....II-66
MuscleTech Research and Development Inc. (Canada).....II-66
NBTY Inc (USA).....II-66
Nestle SA (Switzerland).....II-66
1$100
   Nestlé Nutrition (Switzerland).....II-67
Nestlé Waters (France).....II-67
1$100
   Optimum Nutrition Inc (USA).....II-68
Otsuka Pharmaceutical Co., Ltd. (Japan).....II-68
PepsiCo Inc (USA).....II-68
1$100
   The Quaker Oats Company.....II-69
Red Bull GmbH (Austria).....II-69
Seven Seas Ltd (UK).....II-69
1$100
   Slim-Fast Foods Company (USA).....II-70
Schiff Nutrition International, Inc. (USA).....II-70
Yakult Honsha Co., Ltd. (Japan).....II-70
1$100
  8. Global Market Perspective.....II-7148 $16800  
   Table 6: World Recent Past, Current & Future Analysis for Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-711$350
   Table 7: World Long-term Projections for Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-721$350
   Table 8: World Historic Review for Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-731$350
   Table 9: World 15-Year Perspective for Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-741$350
   Segmental Perspective.....II-75
Table 10: World Recent Past, Current & Future Analysis for Food & Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-75
1$350
   Table 11: World Long-term Projections for Food & Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-761$350
   Table 12: World Recent Past, Current & Future Analysis for Foods and Drinks in Sports and Fitness Nutrition by Product Segments - Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-77

Table 13: World Long-term Projections for Foods and Drinks in Sports and Fitness Nutrition by Product Segments - Sports/Energy Bars, Sports/EnergyDrinks, and Powders to Mix Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-77
1$350
   Table 14: World Historic Review for Foods & Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-78

Table 15: World Historic Review for Foods and Drinks in Sports and Fitness Nutrition by Product Segments - orts/ Energy Bars, Sports/Energy Drinks, and Powders to Mix Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-78
1$350
   Table 16: World 15-Year Perspective for Foods & Drinks in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-791$350
   Table 17: World 15-Year Perspective for Foods and Drinks in Sports and Fitness Nutrition by Product Segments – Percentage Breakdown of Dollar Sales for Sports/Energy Bars, Sports/Energy Drinks and Powders to Mix for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-801$350
   Table 18: World Recent Past, Current & Future Analysis for Sports/Energy Bars in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-811$350
   Table 19: World Long-term Projections for Sports/Energy Bars in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-821$350
   Table 20: World Historic Review for Sports/Energy Bars in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for 1994 through 2000 (includes corresponding Graph/Chart).....II-831$350
   Table 21: World 15-Year Perspective for Sports/Energy Bars in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-841$350
   Table 22: World Recent Past, Current & Future Analysis for Sports/Energy Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-851$350
   Table 23: World Long-term Projection for Sports/Energy Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-861$350
   Table 24: World Historic Review for Sports/Energy Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-871$350
   Table 25: World 15-Year Perspective for Sports/EnergyDrinks in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-881$350
   Table 26: World Recent Past, Current & Future Analysis for Powders to Mix in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-891$350
   Table 27: World Long-term Projections for Powders to Mix in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-901$350
   Table 28: World Historic Review for Powders to Mix in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-911$350
   Table 29: World 15-Year Perspective for Powders to Mix in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-921$350
   Table 30: World Recent Past, Current & Future Analysis for Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-931$350
   Table 31: World Long-term Projections for Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-941$350
   Table 32: World Recent Past, Current & Future Analysis for Supplements in Sports and Fitness Nutrition by Product Segments – Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-95

Table 33: World Long-term Projections for Supplements in Sports and Fitness Nutrition by Product Segments – Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-95
1$350
   Table 34: World Historic Review for Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-96

Table 35: World Historic Review for Supplements in Sports and Fitness Nutrition by Product Segments – Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-96
1$350
   Table 36: World 15-Year Perspective for Supplements in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-971$350
   Table 37: World 15-Year Perspective for Supplements in Sports and Fitness Nutrition by Product Segments - Percentage Breakdown of Dollar Sales for Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals and Others for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-981$350
   Table 38: World Recent Past, Current & Future Analysis for Amino Acids/Derivatives in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-991$350
   Table 39: World Long-term Projections for Amino Acids/ Derivatives in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1001$350
   Table 40: World Historic Review for Amino Acids/Derivatives in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe,Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-1011$350
   Table 41: World 15-Year Perspective for Amino Acids/ Derivatives in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1021$350
   Table 42: World Recent Past, Current & Future Analysis for Herbal Products in Sports & Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1031$350
   Table 43: World Long-term Projections for Herbal Products in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1041$350
   Table 44: World Historic Review for Herbal Products in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-1051$350
   Table 45: World 15-Year Perspective for Herbal Products in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1061$350
   Table 46: World Recent Past, Current & Future Analysis for Prohormones in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1071$350
   Table 47: World Long-term Projections for Prohormones in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1081$350
   Table 48: World Historic Review for Prohormones in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-1091$350
   Table 49: World 15-Year Perspective for Prohormones in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1101$350
   Table 50: World Recent Past, Current & Future Analysis for Vitamins/Minerals in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1111$350
   Table 51: World Long-term Projections for Vitamins/Minerals in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1121$350
   Table 52: World Historic Review for Vitamins/Minerals in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-1131$350
   Table 53: World 15-Year Perspective for Vitamins/Minerals in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1141$350
   Table 54: World Recent Past, Current & Future Analysis for Other Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1151$350
   Table 55: World Long-term Projections for Other Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1161$350
   Table 56: World Historic Review for Other Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....II-1171$350
   Table 57: World 15-Year Perspective for Other Supplements in Sports and Fitness Nutrition by Geographic Region – Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1181$350
III. MARKET116$1950
  1. The United States.....III-142 $3150  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
A Note on Health and Fitness Activities in the US.....III-1
Why are Fitness Companies Targeting Baby Boomers?.....III-1
Sports and Fitness Habits of Americans.....III-1
Free Weight: Carrying Great Appeal.....III-1
Trends and Issues.....III-1
Growing Adoption by Mainstream Consumers.....III-1
1$75
   Are Sportspersons Major Targets for Marketers?.....III-2
Good Health Buyers.....III-2
Enhancement: Key Term in Sports Nutrition.....III-2
1$75
   Field of Sports Nutrition and Diet.....III-3
Segmental Perspective.....III-3
Sports Drinks - Game for a Bright Future.....III-3
1$200
   Table 58: Leading Sports Drink Brands in the US (2006 & 2007): Percentage Breakdown of Value Sales by Gatorade, Powerade, Gatorade Rain, Gatorade Frost, Gatorade All Stars, Gatorade Fierce, Gatorade X Factor, Gatorade Am, Powerade Option, Gatorade Xtremo, and Others (includes corresponding Graph/Chart).....III-4
Sports Drinks: Teenager’s Favorite.....III-4
Retail Scenario.....III-4
1$200
   Table 59: Market Share of Retail Channels for Sports Beverages in the US: 2007 (In %) (includes corresponding Graph/Chart).....III-5
Energy Drinks in the US.....III-5
1$200
   Table 60: Leading Energy Drink Brands in the US (2006 & 2007): Percentage Breakdown of Value Sales by Red Bull, Monster Energy, Rockstar, Full Throttle, SoBe No Fear, Amp, Sobe Adrenaline Rush, Rockstar Juiced, Monster Energy XXL, Tab Energy, and Others (includes corresponding Graph/Chart).....III-6

Table 61: Energy Drink Consumption Trends in the US for 2005 (includes corresponding Graph/Chart).....III-6
1$200
   Table 62: Wholesale Market Shares of Leading Energy Drink Companies in the US for (2000-2005): Percentage Breakdown of Sales by Red Bull, Hansen, Coke, Pepsi and Others (includes corresponding Graph/Chart).....III-7
Energy and Nutrition Bar Segment.....III-7
High-Growth Bars: Targeting a Wider Audience.....III-7
1$200
   Major Trends and Issues.....III-8
Protein Powders.....III-8
Meal Replacement.....III-8
Ready-To-Drink Shakes.....III-8
1$200
   Table 63: Leading Producers of Ready-To-Drink Shakes in the US: Market Shares of Ross Products (Abbott Laboratories), Mead Johnson (Bristol Myers Squibb), SlimFast (Unilever), and Private Label and Others for 2000-2004 (Market Share in Percentage (%)) (includes corresponding Graph/Chart).....III-91$200
   US Market for Sports & Fitness Nutrition – A Review .....III-10
Table 64: Leading Sports and Fitness Nutrition Companies in the US: Market Share of Experimental and Applied Sciences (EAS), SlimFast (Unilever), Ross Products (Abbott Laboratories), Next Proteins, Powerbar (Nestle), Balance Bar (Kraft Foods), Rexall- MetRx (Royal Numico), Mead Johnson (Bristol Myers Squibb), Clif Bar, Twinlab (incl. Bronson), Private Label and Others for 2000-2003 (In %) (includes corresponding Graph/Chart).....III-10

Table 65: Major Sports Beverage Brands in the US: Market Share of Gatorade, Powerade, All Sport, and Others for 2001-2002 (US$ million and Share in %) (includes corresponding Graph/Chart).....III-10
1$200
   Table 66: Best-Selling Snack/Energy Bar Brands in the US: Market Share and Sales of Slim-Fast Snack Options, Advantage, Slim-Fast Meal-On-The-Go, Powerbar, Balance, Eclif, Luna, and Others for 2001 (Sales in US$ million and Share in %) (includes corresponding Graph/Chart).....III-11

Table 67: Best Selling Energy Bar Brands in the US: Market Share of Luna, Clif Bars,& Others for 2000-2004 (By % Share) (includes corresponding Graph/Chart).....III-11
1$200
   Table 68: Leading Nutritional Bars in the US: Market Share of Balance Bar, Power Bar, Clif, PR Nutrition, EAS, SportPharma, Met-Rx, Pure Protein, and Others for 2001-2004 (In %) (includes corresponding Graph/Chart).....III-12

Table 69: Leading Producers of Energy and Nutrition Bars in the US: Market Share of Clif Bar, Balance Bar (Kraft Foods), Powerbar (Nestle), Twinlab (incl. Bronson), Rexall-MetRx (Royal Numico), and Private Label and Others for 2000-2004 (In %) (includes corresponding Graph/Chart).....III-12
1$200
   Table 70: Distribution of Energy and Nutrition Bars in the US, by Retail Channel: 2000 (In %) (includes corresponding Graph/Chart).....III-13
Product Introductions/Innovations.....III-13
10$750
   Strategic Developments.....III-2310$750
   Key US Players.....III-336$450
   B. Market Analyticss.....III-39
Table 71: US Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, & Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-39
1$200
   Table 72: US Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, & Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-401$200
   Table 73: US Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-411$200
   Table 74: US 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, & Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-42
1$200
  2. Canada.....III-436 $450  
   A. Market Analysis.....III-43
Current and Future Analysis.....III-43
Product Launch.....III-43
Strategic Developments.....III-43
1$75
   MuscleTech Research and Development Inc. - A Key Canadian Player.....III-441$75
   B. Market Analytics.....III-45
Table 75: Canadian Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-45
1$200
   Table 76: Canadian Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-461$200
   Table 77: Canadian Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-471$200
   Table 78: Canadian 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-48
1$200
  3. Japan.....III-498 $600  
   A. Market Analysis.....III-49
Current And Future Analysis.....III-49
Sports/Energy Drinks Market in Japan.....III-49
Competitive Framework.....III-49
Historic Perspective.....III-49
Table 79: Leading Sports Drink Companies in Japan: Market Shares of Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory Foods, Kirin Beverage, and Others for 2001 (In terms of Shipments) (includes corresponding Graph/Chart).....III-49
1$200
   Table 80: Leading Nutritional Soft Drinks Vendors in Japan: Market Share of Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory Foods, Yakult Honsha, Takeda Food Products, and Others for 2001 (In terms of Shipments) (includes corresponding Graph/Chart).....III-50
Market Trends.....III-50
1$200
   Retail Scenario.....III-51
Product Introductions/Innovations.....III-51
1$75
   Strategic Developments.....III-52
Key Japanese Players.....III-52
1$75
   B. Market Analytics.....III-53
Table 81: Japanese Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (AminoAcids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 201 (includes corresponding Graph/Chart).....III-53
1$200
   Table 82: Japanese Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (AminoAcids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-541$200
   Table 83: Japanese Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-551$200
   Table 84: Japanese 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports / Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-56
1$200
  4. Europe.....III-578 $600  
   A. Market Analysis.....III-57
Current and Future Analysis.....III-57
Mainstream Consumers’ Prominence.....III-57
Market Highlights.....III-57
1$75
   B. Market Analytics.....III-58
Table 85: European Recent Past, Current & Future Analysis for Sports and Fitness Nutrition by Geographic Region - France, Germany, UK, Italy, Spain and Rest of Europe Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-58
1$200
   Table 86: European Long-term Projections for Sports and Fitness Nutrition by Geographic Region - France, Germany, UK, Italy, Spain and Rest of Europe Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-59

Table 87: European Historic Review for Sports and Fitness Nutrition by Geographic Region - France, Germany, UK, Italy, Spain and Rest of Europe Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-59
1$200
   Table 88: European 15-Year Perspective for Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain and Rest of Europe for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-601$200
   Table 89: European Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-611$200
   Table 90: European Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-621$200
   Table 91: European Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-631$200
   Table 92: European 15-Year Perspective for Sports & Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods Drinks Sports/ Energy Bars, Sports/ Energy Drinks, and Powdersto Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998,2008 & 2012 (Iincludes corresponding Graph/Chart).....III-64
1$200
  4a. France.....III-655 $375  
   A. Market Analysis.....III-65
Current and Future Analysis.....III-65
Overview.....III-65
Key French Players.....III-65
1$75
   B. Market Analytics.....III-66
Table 93: French Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) & Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-66
1$200
   Table 94: French Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) & Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-671$200
   Table 95: French Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-681$200
   Table 96: French 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-69
1$200
  4b. Germany.....III-705 $375  
   A. Market Analysis.....III-70
Current And Future Analysis.....III-70
Strategic Developments.....III-70
1$75
   B. Market Analytics.....III-71
Table 97: German Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-71
1$200
   Table 98: German Long-term Projections0 for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-721$200
   Table 99: German Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-731$200
   Table 100: German 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-74
1$200
  4c. The United Kingdom.....III-757 $525  
   A. Market Analysis.....III-75
Current and Future Analysis.....III-75
An Insight into the Sports and Fitness Nutrition Market.....III-75
Healthy Interest.....III-75
Accessibility to Sports Nutrition Products.....III-75
1$75
   New Users Vs Existing.....III-76
Product Launch.....III-76
Strategic Developments.....III-76
1$75
   Key UK Players.....III-771$75
   B. Market Analytics.....III-78
Table 101: UK Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-78
1$200
   Table 102: UK Long-term Projections for Sports & Fitness Nutrition by Product Segment – Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-791$200
   Table 103: UK Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-801$200
   Table 104: UK 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-81
1$200
  4d. Italy.....III-824 $300  
   A. Market Analysis.....III-82
Current and Future Analysis.....III-82
Table 105: Italian Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-82
1$200
   Table 106: Italian Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-831$200
   Table 107: Italian Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-841$200
   Table 108: Italian 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-85
1$200
  4e. Spain.....III-864 $300  
   Market Analysis.....III-86
Current and Future Analysis.....III-86
Table 109: Spanish Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-86
1$200
   Table 110: Spanish Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-871$200
   Table 111: Spanish Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-881$200
   Table 112: Spanish 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-89
1$200
  4f. Rest of Europe.....III-908 $600  
   A. Market Analysis.....III-90
Current and Future Analysis.....III-90
Select Regions/Countries- A Perspective.....III-90
Austria.....III-90
Belgium.....III-90
Czech Republic.....III-90
Russia.....III-90
1$75
   Turkey.....III-91
Greece.....III-91
Croatia.....III-91
Product Introductions/Innovations.....III-91
1$75
   Strategic Developments.....III-921$75
   Focus on Select Players.....III-931$75
   B. Market Analytics.....III-94
Table 113: Rest of Europe Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-94
1$200
   Table 114: Rest of Europe Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-951$200
   Table 115: Rest of Europe Analysis for Sports & Fitness Nutrition by Product Segment -Foods and Drinks(Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-961$200
   Table 116: Rest of Europe 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-97
1$200
  5. Asia Pacific.....III-988 $600  
   A. Market Analysis.....III-98
Current and Future Analysis.....III-98
Focus on Select Regions/Countries.....III-98
Australia.....III-98
China.....III-98
New Zealand.....III-98
Pakistan.....III-98
Malaysia.....III-98
1$75
   Thailand.....III-99
Trends & Issues.....III-99
Reformulations and New Market Segments, Emerging Areas of Focus.....III-99
Australasia to Witness Growth in Functional Drinks Market.....III-99
Product Launches.....III-99
1$75
   Strategic Developments.....III-1002$150
   B. Market Analytics.....III-102
Table 117: Asia-Pacific Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals,and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-102
1$200
   Table 118: Asia-Pacific Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1031$200
   Table 119: Asia-Pacific Historic Review for Sports &Fitness Nutrition by Product Segment – Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-1041$200
   Table 120: Asia-Pacific 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-105
1$200
  6. Latin America.....III-1066 $450  
   A. Market Analysis.....III-106
Current And Future Analysis.....III-106
Trends & Issues.....III-106
Latin American Market to Emerge as a Hotspot for Sports and Energy Drinks.....III-106
An Overview of Select Markets.....III-106
Brazil.....III-106
1$200
   Table 121: Leading Energy Drink Brands in Brazil: Market Share of Red Bull, NRG Trading, Flying Horse, and Others for 2001-2004 (In %) (includes corresponding Graph/Chart).....III-107
Product Launch.....III-107
1$75
   B. Market Analytics.....III-108
Table 122: Latin American Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins /Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-108
1$200
   Table 123: Latin American Long-term Projections for Sports & Fitness Nutrition by Product Segment – Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1091$200
   Table 124: Latin American Historic Review for Sports & Fitness Nutrition by Product Segment – for Foods & Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-1101$200
   Table 125: Latin American 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods & Drinks (Sports/ Energy Bars, Sports/Energy Drinks,and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-111
1$200
  7. Rest of World.....III-1125 $1000  
   A. Market Analysis.....III-112
Current and Future Analysis.....III-112
Strategic Developments.....III-112
1$75
   B. Market Analytics.....III-113
Table 126: Rest of World Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-113
1$200
   Table 127: Rest of World Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1141$200
   Table 128: Rest of World Historic Review for Sports & Fitness Nutrition by Product Segment – Foods & Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart).....III-1151$200
   Table 129: Rest of World 15-Year Perspective for Sports and Fitness Nutrition by Product Segment – Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-1161$200
IV. COMPETITIVE LANDSCAPE 581$995
  
Total Companies Profiled: 294 (including Divisions/Subsidiaries - 330)

Region/Country                 Players

The United States                 209	
Canada                              8
Japan                              10
Europe                             79
     France                         8
     Germany                        7
     The United Kingdom            33
     Italy                          2
     Spain                          2
     Rest of Europe                27
Asia-Pacific (Excluding Japan)     22                       
Africa                              2
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