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  SKIN LIGHTENERS
A Global Strategic Business Report

This report analyzes the worldwide markets for Skin Lighteners in Millions of US$. The report provides separate comprehensive analytics for the US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period of 2005 through 2015. The report profiles 117 companies including many key and niche players worldwide such as Beiersdorf AG, CavinKare Pvt. Ltd., Clarins SA, E.T. Browne Drug Company, Inc., Elder Health Care Ltd., Emami Limited, Hindustan Unilever Ltd., Jolen, Inc., Kao Corporation, Kanebo Cosmetics, Inc., Shiseido Company Limited, and The Procter & Gamble Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-6140  PAGES:    363
PRICE:    $3950  DATE:       July 2009
COMPANIES:  117  MARKET DATA TABLES:   90
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  SKIN LIGHTENERS (Complete Report) Pages : 363   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS3$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
II. EXECUTIVE SUMMARY31$2250
  1. MARKET OVERVIEW.....II-15 $300  
   Skin Lightening – A Market With Enormous Growth Opportunities.....II-1
Current & Future Analysis.....II-1
Rapid Growth in the Global Skin Care Products Market.....II-1
1$100
   Culture & Ethnicity Determine Growth Potential for Skin Lighteners.....II-2
Skin Lightening Products Dominate the Asian Skin Care Market.....II-2
1$100
   Manufacturers Devise Distinct Strategies for Different Regions.....II-3
Lax Regulations, Unsafe Ingredients – Major Areas of Concern.....II-3
1$100
   Total Body Whitening Products – Potential Area of Growth.....II-4
Price – A Key Determinant.....II-4
Demand for Innovative Ingredients Rises.....II-4
Rising Demand for Natural Ingredients.....II-4
1$100
   Women No Longer the Sole Targets of Skincare Companies.....II-5
Anti-Aging Companies Shift Focus to Skin Lighteners Segment.....II-5
Demand for Skin Whitening Products Rises in Europe.....II-5
Companies Capitalize on the Power of Internet.....II-5
1$100
  2. SKIN COLOR – PHYSIOLOGY & DISORDERS.....II-63 $300  
   Melanin – The Pigment of Skin Color.....II-6
Physiology Behind Skin Darkening.....II-6
Skin Pigmentation Disorders.....II-6
1$100
   Types of Skin Pigmentation Disorders.....II-7
Preventing Skin Pigmentation.....II-7
1$100
   Skin Lightening Treatments.....II-8
Sunscreen.....II-8
Topical Products.....II-8
Laser Treatments.....II-8
Combination Treatments.....II-8
1$100
  3. INTRODUCTION TO SKIN LIGHTENING/ WHITENING.....II-92 $200  
   The Quest for Fair/White Skin.....II-9
Skin Lightening/Whitening – An Introduction.....II-9
Applications of Skin Lighteners.....II-9
1$100
   Target Areas for Lightening / Whitening Products.....II-10
Skin Lightening Products – Functioning Mechanism.....II-10
1$100
  4. SKIN LIGHTENING INGREDIENTS – AN OVERVIEW.....II-118 $500  
   Introduction to Skin Lightening Agents.....II-11
Major Skin Whitening/Lightening Actives.....II-11
Skin Whitening Ingredients of Select Companies.....II-11
1$100
   Hydroquinone.....II-121$100
   Restrictions on the Use of Hydroquinone.....II-13
Substitutes for Hydroquinone.....II-13
1$100
   Azelaic Acid.....II-14
Kojic Acid.....II-14
1$100
   Arbutin.....II-15
Alpha-Arbutin.....II-15
Beta-Arbutin (Bearberry Extract).....II-15
1$100
   Alpha Hydroxy Acids (AHAs).....II-16
Glycolic Acid.....II-16
Lactic Acid.....II-16
Vitamin C.....II-16
1$100
   Vitamin A (Retinol).....II-17
Glycyrrhetinic Acid.....II-17
Melanostat.....II-17
Licorice Extract.....II-17
1$100
   Vitamin B3 (Niacinamide).....II-18
Mulberry Extract.....II-18
Lemon Juice Extract.....II-18
Emblica .....II-18
1$100
  5. PRODUCT INNOVATIONS/INTRODUCTIONS.....II-195 $300  
   Nivea Introduces Nivea Visage Sparkling Glow.....II-19
CavinKare Expands ‘Fairever’ Line with Fruit Variant.....II-19
Mary Kay Introduces PureWhite Range.....II-19
Skin 2 Skin Care Introduces Photoaging Repair Cream.....II-19
Intelligent Skin Care Launches New Range of Skin Whitening Products.....II-19
1$100
   Elder Healthcare Introduces Fair One Plus Five.....II-20
Wipro to Launch Fairness Cream.....II-20
Comvita Launches Manuka Honey-Based Skin Care Products.....II-20
Ambi Develops Soft and Even Skin Care Product Range.....II-20
1$100
   Kanebo Develops New Magnolignan Formulation.....II-21
Japanese Scientists Develop New Skin Whitening Agent.....II-21
NeoStrata to Launch NeoStrata Skin Brightener.....II-21
Momentive Unveils Silsoft E-Pearl Emulsion.....II-21
Laboratoires Sérobiologiques Unveils Actiwhite™ LS 9808.....II-21
1$100
   Nivea Launches ‘Nivea for Men’ Fairness Products Range in India.....II-22
Alban Muller Unveils Whitami, a Skin Lightening Ingredient.....II-22
Ponds Develops Flawless White.....II-22
Symrise Develops New Active Agent, SymWhite® 377.....II-22
1$100
   US-Based Inventors Devise New Technique for Skin Whitening.....II-23
Japanese Researchers Develop Tyrosinase Structure.....II-23
1$100
  6. RECENT INDUSTRY ACTIVITY.....II-242 $200  
   Dabur India Acquires Stake in Fem Care.....II-24
Syneron Inks an Agreement with Rakuto for Developing Skin Whitening.....II-24
Treatment.....II-24
Advantage Organic to Establish New Manufacturing Facility.....II-24
Himalaya Drug Company to Enter Retail Market.....II-24
1$100
   Estee Lauder to Expand its Business Operations in India.....II-25
ISP Takes Over Vincience.....II-25
Johnson & Johnson Enters into an Agreement to Take Over Dabao.....II-25
1$100
  7. FOCUS ON SELECT PLAYERS.....II-264 $400  
   Beiersdorf AG (Germany).....II-26
CavinKare Pvt. Ltd. (India).....II-26
Clarins SA (France).....II-26
1$100
   E.T. Browne Drug Company, Inc (US).....II-27
Elder Health Care Ltd. (India).....II-27
Emami Limited (India).....II-27
1$100
   Hindustan Unilever Ltd (India).....II-28
Jolen, Inc. (US).....II-28
Kao Corporation (Japan).....II-28
Kanebo Cosmetics, Inc (Japan).....II-28
1$100
   Shiseido Company Limited (Japan).....II-29
The Procter & Gamble Company (US).....II-29
1$100
  8. GLOBAL MARKET PERSPECTIVE.....II-30   
   Table 1: World Recent Past, Current & Future Market Analysis for Skin Lighteners by Geographic Region – US, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart).....II-301$300
   Table 2: World 10-Year Perspective for Skin Lighteners by Geographic Region – Percentage Breakdown of Annual Sales for US, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-311$300
III. MARKET32$1950
  1. THE UNITED STATES.....III-16 $450  
   A. Market Analysis.....III-1
Outlook.....III-1
Overview of Skincare Products Market.....III-1
Economic Uncertainty & the Skin Care Industry.....III-1
An Insight into the US Skin Lighteners Market.....III-1
1$75
   Asian Americans Drive Demand for Skin Lighteners.....III-2
Restrictions on Use of Unsafe Ingredients.....III-2
1$75
   Product Introductions/Innovations.....III-31$75
   Key Players.....III-4
E.T. Browne Drug Company, Inc......III-4
1$75
   Jolen, Inc......III-5
Murad, Inc......III-5
1$75
   The Procter & Gamble Company.....III-6
B. Market Analytics.....III-6
Table 3: US Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart).....III-6
1$150
  2. JAPAN.....III-75 $475  
   A. Market Analysis.....III-7
Outlook.....III-7
An Overview of Cosmetics & Skin Care Markets.....III-7
Japan: A Leader in Skin Whitening Arena.....III-7
Japan’s Skin Lightening Market – A Historical Journey.....III-7
1$75
   Select Skin Lightening Brands in Japan.....III-8
Skin Lightening Ingredients in Japan.....III-8
Ingredients with Quasi Drug Status.....III-8
1$75
   Original Skin Lightening Ingredients Developed by Japanese Companies.....III-9
Skin Lightening Ingredients in Japan (Non Quasi-Drugs).....III-9
Competition.....III-9
Table 4: Leading Players in the Japanese Skin Lightening Market (2006): Percentage Share Breakdown of Sales for Shiseido, Kanebo, Kose, Pola, Kao Sofina, and Others (includes corresponding Graph/Chart).....III-9
1$150
   Table 5: Leading Brands in the Japanese Skin Lightening Market (2006): Percentage Share Breakdown of Sales (includes corresponding Graph/Chart).....III-10
Product Introductions/Innovations.....III-10
Key Players.....III-10
Kao Corporation.....III-10
1$150
   Kanebo Cosmetics, Inc......III-11
Shiseido Company Limited.....III-11
B. Market Analytics.....III-11
Table 6: Japanese Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart).....III-11
1$150
  3. EUROPE.....III-124 $300  
   A. Market Analysis.....III-12
Outlook.....III-12
Overview of the European Skin Whitening Market.....III-12
An Insight into European Skin Whitening Agents Market.....III-12
1$75
   Ban on Hydroquinone Boosts Demand for Substitutes.....III-13
Ethnic Skin Care Segments to Grow.....III-13
Strategic Corporate Developments.....III-13
1$75
   Key Players.....III-14
Beiersdorf AG (Germany).....III-14
1$75
   Clarins SA (France).....III-15
B. Market Analytics.....III-15
Table 7: European Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart).....III-15
1$150
  4. ASIA-PACIFIC.....III-1615 $825  
   A. Market Analysis.....III-16
Outlook.....III-16
Skin Lightening/Whitening Market in Asia.....III-16
Skin Color – A Continuing Obsession for Asians.....III-16
Products with Anti-Aging & Whitening Properties – A New Area of Growth.....III-16
1$75
   New Strategies for Asian Customers.....III-17
Growing Presence of Global Players.....III-17
Advertising – A Critical Promotional Activity.....III-17
Future Prospects.....III-17
China.....III-17
1$75
   Whitening Products with Anti-Aging Features to Boost Prospects.....III-18
Safety Concerns Foster Demand for International Brands.....III-18
Hong Kong.....III-18
1$75
   India.....III-19
An Insight into India’s Skincare Products Industry.....III-19
Skin Lighteners – A Lucrative Market.....III-19
1$75
   Cultural Factors Bolster Fairness Creams Market.....III-20
Global Majors Target the ‘Independent Indian Woman’.....III-20
Fairness Creams for Men – A Niche Segment.....III-20
1$75
   Select Brands of Men’s Fairness Creams.....III-21
Evolution of Men’s Fairness Products Segment.....III-21
Companies Shift Gear to Promote Men’s Fairness Products.....III-21
1$75
   Competitive Landscape.....III-22
Fair & Lovely – The Predominant Fairness Cream Brand.....III-22
Fairness Bleach Segment.....III-22
1$75
   Table 8: Leading Brands in the Indian Fairness Bleach Market (2008): Percentage Breakdown of Value Sales for Fem, Jolen, Ayur, Olivia, and Others (includes corresponding Graph/Chart).....III-23
Advertising – Key Determinant.....III-23
Table 9: Advertising Expenditure in Indian Skin Care Products Market (2007): Percentage Share Breakdown by Segment (includes corresponding Graph/Chart).....III-23
Singapore.....III-23
1$150
   The Philippines.....III-24
Taiwan.....III-24
Growing Popularity of Anti-aging Products and Facial Masks.....III-24
Thailand.....III-24
1$75
   Table 10: Beauty Care Market in Thailand (2007): Percentage Share Breakdown by Segment for Skin Whitening Products, Anti-Aging Products, General Purpose Products, and Others (includes corresponding Graph/Chart).....III-25
Product Introductions/Innovations.....III-25
1$150
   Strategic Corporate Developments.....III-262$150
   Key Players.....III-28
CavinKare Pvt. Ltd. (India).....III-28
Dabur India Limited (India).....III-28
Elder Health Care Ltd (India).....III-28
1$75
   Emami Limited (India).....III-29
Hindustan Unilever Ltd (India).....III-29
Splash Corporation (The Philippines).....III-29
1$75
   B. Market Analytics.....III-30
Table 11: Asia-Pacific Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart).....III-30
1$150
  5. REST OF WORLD.....III-312 $200  
   A. Market Analysis.....III-31
Outlook.....III-31
Skin Lightening Market in Africa.....III-31
1$75
   B. Market Analytics.....III-32
Table 12: Rest of World Recent Past, Current & Future Analysis for Skin Lighteners Analyzed with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart).....III-32
1$150
IV. COMPETITIVE LANDSCAPE 288$995
  
Total Companies Profiled: 117 (including Divisions/Subsidiaries - 130)

Region/Country                 Players


The United States                 27	  
Canada                             1	 
Japan                              9
Europe                            51
     France                       27
     Germany                       6
     United Kingdom                3
     Italy                         1
     Spain                         1  
     Rest of Europe               13
Asia-Pacific (Excluding Japan)    38  
Middle East                        4
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Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

© Copyrights 2010, Global Industry Analysts, Inc., USA.