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  SANITARY PAPER PRODUCTS
A Global Strategic Business Report

This report analyzes the worldwide markets for Sanitary Paper Products in Millions of US$. The specific product segments analyzed are Sanitary Napkins, Sanitary Tampons, Diapers, Toilet Tissues, Paper Towels, Paper Napkins, Facial Tissues, and Other Sanitary Paper Products. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 174 companies including many key and niche players worldwide such as Associated Hygienic Products LLC, EMPRESAS CMPC S.A., Fu Burg Industrial Company Ltd., Georgia-Pacific Corporation, Hengan International Group Company Limited, Johnson & Johnson, Kang Na Hsiung Enterprise Co., Ltd, Kao Corporation, Kendall Healthcare, Kimberly-Clark Corporation, Oji Paper Company Ltd, Procter & Gamble Company, SVENSKA CELLULOSA AKTIEBOLAGET, Kruger Products Limited., Uni-Charm Corporation, Wausau Paper Corporation, and Whitestone Acquisition Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2538  PAGES:    626
PRICE:    $3950  DATE:       March 2008
COMPANIES:  174  MARKET DATA TABLES:   319
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  SANITARY PAPER PRODUCTS (Complete Report) Pages : 626   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Sanitary Napkins.....I-4
Sanitary Tampons.....I-4
Diapers.....I-4
Toilet Tissues.....I-4
Paper Towels.....I-4
Paper Napkins.....I-4
Facial Tissues.....I-4
Other Sanitary paper products.....I-4
  
II. EXECUTIVE SUMMARY140$2250
  1. Market Dynamics.....II-19 $1000  
   Hygiene Products: The Global Scenario.....II-1
Analysts’ Rating of Factors Affecting Demand.....II-1
1$100
   Table 1: Worldwide Market for Sanitary Paper Products (2004 & 2005): Percentage Market Share Breakdown of Leading Players - Procter & Gamble, Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm, Kao, and Others (includes corresponding Graph/Chart).....II-2
Worldwide Market for Sanitary Paper Products (2005): Competitive Analysis of Leading
  Players-Procter & Gamble, Kimberly-Clark, Johnson & Johnson and SCA.....II-2
1$350
   Analysts’ Rating of Forces Impacting Companies.....II-3
Tissue Paper is the Primary Raw Material.....II-3
1$100
   Products .....II-4
Technologies Influencing The Sector.....II-4
The Rise of Superabsorbent Polymers.....II-4
2$200
   Table 2: Global Market for Superabsorbent Polymers (2003): Percentage Breakdown of Volume Consumption by Select Personal Care Products - Baby Diapers, Feminine Hygiene, Adult Incontinence, and Others (includes corresponding Graph/Chart).....II-6
Competitive Scenario .....II-6
Table 3: World Super-Absorbent Polymers Market (2005): Percentage Market Share Breakdown of Leading Players - BASF, Degussa, Nippon Shokubai, Dow Chemical, and Others (includes corresponding Graph/Chart).....II-6
Types of Superabsorbent Polymers.....II-6
1$350
   Advantages In a Nutshell.....II-7
Skin Protection.....II-7
Protection Against Germs.....II-7
Better Living.....II-7
Environmental Benefits.....II-7
1$100
   Changes in Coverstock Usage.....II-8
J&J’s Innovative Sphagnum Moss Core Technology.....II-8
Hot Melt Adhesive Fiberization Update.....II-8
Number Speak.....II-8
2$200
  2. Sanitary Napkins.....II-108 $800  
   Global Scenario.....II-10
Demographic Shifts Alter Contours of the Market.....II-10
The War Between Tampons & Sanitary Pads.....II-10
Women with Light Incontinence Increasingly Prefer Sanitary Protection
  Products.....II-10
1$100
   A Peek Into What’s Current in Europe.....II-11
A Peek Into What’s Current in the United States .....II-11
Sanitary Protection Turns Eco-Friendly.....II-11
Private Labels Threaten Popularity of National Brands.....II-11
1$100
   Chinese Market Surges Ahead.....II-12
Table 4: Worldwide Market for Sanitary Napkins (2004 & 2005): Percentage Market Share Breakdown of Leading Players - Procter & Gamble, Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm, Kao and Others (includes corresponding Graph/Chart).....II-12
Product Innovations.....II-12
1$350
   Sanitary Products Arrive in a Colorful Way.....II-13
Distinctive Products for Different Days.....II-13
Designed for Comfort.....II-13
Better Odor Absorption.....II-13
Sanitary Products Turn Eco-friendly.....II-13
Developments in Fabric Technology.....II-13
1$100
   Innovations to Prevent Leakage.....II-14
Advent of Longer and Thicker Varieties.....II-14
Manufacturers Jump on the New Superabsorbent Concept.....II-14
The Convenience Factor.....II-14
Product Profile.....II-14
The Product.....II-14
Developed During World War I to Dress Wounds.....II-14
The First Cellulose Commercial Napkin.....II-14
1$100
   Advent of the Beltless Napkin.....II-15
Introduction of Superabsorbent Synthetic Fibers.....II-15
Product Types.....II-15
Belted and Self-Adhesive Napkins.....II-15
Maxipads.....II-15
1$100
   Minipads.....II-16
Panty Shields.....II-16
Ultrathin Napkins.....II-16
Curved Napkins.....II-16
1$100
   Overnight and Longer Napkin Products.....II-17
Pads are not Perfect.....II-17
Health Risks.....II-17
Environmental Damage.....II-17
Discomfort & Inconvenience.....II-17
Costly.....II-17
1$100
  3. Sanitary Tampons.....II-188 $800  
   Global Scenario.....II-18
Tampon Marketers Aiming at Adolescents.....II-18
Loyal Base of Tampon Users.....II-18
Tampons Cash in on the Outdoor Theme.....II-18
Clothing Favors Tampon Usage.....II-18
Product Overview.....II-18
What is a Tampon?.....II-18
Tambrands - The Inventor of Tampons.....II-18
Tampon Types.....II-18
Digital or Applicator-free Tampons.....II-18
1$100
   Applicator Tampons.....II-19
Curved Tampons.....II-19
Tampons Used to Test STDs.....II-19
The Tampon Taboo.....II-19
Product and Marketing Patterns.....II-19
Innovations Largely Restricted to Line Extensions.....II-19
Introduction of Plastic Applicators.....II-19
1$100
   Intervention of Environmentalists.....II-20
Convenience and Portability.....II-20
Deodorized Products Still Well Liked.....II-20
Problems Associated With Tampon Use.....II-20
Personal Risks.....II-20
Toxic Shock Syndrome.....II-20
1$100
   The TSS Scare.....II-211$100
   Environmental Damage.....II-22
Inconvenience and Discomfort.....II-22
Expensive.....II-22
Purchase Considerations.....II-22
Packaging and Labeling.....II-22
Napkins.....II-22
Polybags a Big Improvement Over Boxes.....II-22
Individual Wrapping.....II-22
1$100
   Highly Informative Labels.....II-23
Eco-Concerns Will Change Packaging in Future.....II-23
Tampons.....II-23
Innovations in Tampon Packaging.....II-23
New Absorbency Rating Labeling.....II-23
Distribution.....II-23
The Retailing Paradox.....II-23
1$100
   Increasing Sophistication and Cross- Merchandising.....II-24
Napkin Sales by Retail Outlet.....II-24
Tampon Retailing Almost Identical to Napkins.....II-24
Toxic Products: Sanitary Protection?.....II-24
2$200
  4. Diapers.....II-2616 $1100  
   Global Scenario.....II-26
A Primer.....II-26
Market Share Statistics.....II-26
Table 5: Worldwide Market for Diapers (2004 & 2005): Percentage Market Share Breakdown of Leading Manufacturers - Procter & Gamble, Kimberly-Clark, Unicharm, SCA, Kao, and Others (includes corresponding Graph/Chart).....II-26
1$350
   Table 6: Percentage Breakdown of Material Compositions in Baby Diapers As of the Year 2004 (includes corresponding Graph/Chart).....II-27
Declining Birth Rates Pummel Diaper Sales in Developed Countries .....II-27
Competition Intensifies in the Developed Markets.....II-27
1$350
   Developing Economies: The Only Saving Grace.....II-28
Eco-Friendly: The New Buzz Word for Product Success.....II-28
Cross Merchandising: A Strategy of Choice in the US.....II-28
1$100
   National Brands Pitted Against Private Labels.....II-29
A Different Story for Training Pants.....II-29
Players Enjoy Newfound Success in China.....II-29
1$100
   Brazil Follows in the Footsteps of China.....II-30
New Innovations/Features.....II-30
Pull-on-style diapers - Gaining Importance.....II-30
1$100
   Preemies Personal Pamper.....II-31
Protecting Infant’s Sensitive Skin.....II-31
Solution for Diaper Rash.....II-31
“Friendly” Products.....II-31
Pretty in Pink, Blue and White.....II-31
Licensed Characters.....II-31
Control Labels.....II-31
1$100
   Thin Designs Gaining Acceptance.....II-32
Gender-Specific Diapers.....II-32
Disposable Training Pants.....II-32
Novelty Diapers.....II-32
Market Forces.....II-32
Number of Babies.....II-32
The Baby Boomlet.....II-32
Product Overview.....II-32
Functions Performed.....II-32
1$100
   The Industry Sectors.....II-33
Disposable Diapers.....II-33
Cloth Diapers.....II-33
Diaper Services.....II-33
Components of a Diaper.....II-33
1$100
   Types of Disposable Diapers.....II-34
Ultra-absorbent.....II-34
Superabsorbent.....II-34
Regular Diapers.....II-34
Gender-specific Diapers.....II-34
Biodegradable Diapers.....II-34
1$100
   Diapers - The Growing Years.....II-35
The First Disposable Diaper.....II-35
A Uniform Product Emerges.....II-35
Johnson & Johnson’s Chux.....II-35
P&G’s Pampers - The Discovery that Made Diapers Old-fashioned.....II-35
Modifications to Early Models.....II-35
1950s-60s Witness Product Improvements.....II-35
Rayon Nonwoven Cover.....II-35
1$100
   Shift to PET Fiber.....II-36
Apertured Films.....II-36
Thermal Bonding and Polypropylene.....II-36
Concerns Over Formaldehyde Spurs Introduction of Alternatives.....II-36
The Great Diaper Wars: Cloth vs. Disposables.....II-36
1$100
   Disposables Emerge Victorious.....II-37
Diaper Service Industry Cries Foul.....II-37
Disposables are ‘In’.....II-37
The Pros.....II-37
The Cons.....II-37
Packaging.....II-37
Cardboard Cartons or Plastic Packages?.....II-37
Package Design.....II-37
1$100
   Distribution.....II-38
At the Retail Level.....II-38
Direct to the Customers.....II-38
Daycare Centers.....II-38
Issues Confronting The Industry.....II-38
Disposables and Reusables - The Dispute Continues.....II-38
Are Diapers Baby-Friendly?.....II-38
Are Diapers “Green”?.....II-38
1$100
   Are Diapers Cost-effective?.....II-39
Research For A Single-Piece Reusable Diaper.....II-39
Troubles Using Disposable Diaper.....II-39
Developments in Absorbent Core Technology.....II-39
1$100
   Emergence of New Technologies.....II-40
Yaron Cina and the Diapactor.....II-40
Knowaste LLC - Transforming Trash into Cash.....II-40
2$200
  5. Disposable Paper Products.....II-4216 $1500  
   Disposable Paper Products Market: A Primer.....II-42
Market Share Statistics.....II-42
Table 7: Global Tissues Market (2006): Breakdown of Annual Per Capita Consumption in Major Geographic Markets (In Kgs Per Annum) (includes corresponding Graph/Chart).....II-42
1$350
   Table 8: Global Market for Tissues (2006): Percentage Breakdown of Per Capita Consumption by Product Category - Toilet Rolls, Kitchen Towels, Facial/Hankies, Napkins, and Sanitary/Others (includes corresponding Graph/Chart).....II-43

Table 9: Global Tissue Market (2005): Percentage Market Share Breakdown of Key Players - Kimberly-Clark, Georgia-Pacific, SCA, Procter & Gamble, and Others (includes corresponding Graph/Chart).....II-43

Table 10: Tissue Production in North America (2006): Percentage Share Breakdown of Production Capacity of Leading Manufacturers - Georgia-Pacific, Procter & Gamble, Kimberly-Clark, Cascades, Kruger and Others (includes corresponding Graph/Chart).....II-43

Table 11: North American Tissue Market (2005): Percentage Market Share Breakdown of Key Players – SCA, Kimberly Clark, Georgia Pacific, Procter & Gamble, and Others (includes corresponding Graph/Chart).....II-43
1$350
   Table 12: Tissue Market in Oceania (2005): Percentage Market Share Breakdown of Key Players –SCA, Procter & Gamble, and Others (includes corresponding Graph/Chart).....II-44
A Peek Into What Drives Gains in Mature Markets.....II-44
Premium Products Help Expand The Fringe End Of the Market.....II-44
Private Labeled Products Turn On the Heat In the Mass- Market.....II-44
Eastern Europe: An Emerging Hot Spot for Global Players.....II-44
1$350
   Table 13: Tissue Production in Europe (2006): Percentage Share Breakdown of Production Capacity of Leading Manufacturers - Georgia-Pacific, SCA, Kimberly-Clark, Sofidel, P&G, and Others (includes corresponding Graph/Chart).....II-45

Table 14: European Tissue Market (2005): Percentage Market Share Breakdown of Key Players – SCA, Kimberly Clark, Georgia Pacific, Procter & Gamble, and Others (includes corresponding Graph/Chart).....II-45
China: The Dragon Breathes Fire.....II-45
Market Structure/Scenario.....II-45
1$350
   Table 15: Tissue Paper Market in China (2005): Breakdown of Annual Production Capacities of Select Leading Manufacturers (In 000 Tons) (includes corresponding Graph/Chart).....II-46
Product Metrics.....II-46
1$350
   Table 16: Tissue Market in China (2004): Percentage Breakdown of Volume Consumption by Select Product Types - Toilet Tissue, Handkerchief, Napkins, Facial Tissues, and Kitchen Rolls/ Towels (includes corresponding Graph/Chart).....II-47
Tissue Market in the US: A Peek Into the Present State of Affairs.....II-47
Capital Inflow Continues At a Brisk Pace.....II-47
Table 17: US Tissue Market (2007): Percentage Breakdown of Production Volume by Product Type – Toilet Tissues, Facial Tissue, Towels, and Others (includes corresponding Graph/Chart).....II-47
1$350
   Household Paper Products Regain Poise.....II-48
AFH Vis-a-Vis Retail Consumer Market.....II-48
Vital Issues.....II-48
Is the Market Completely Penetrated?.....II-48
Potential Opportunities.....II-48
1$100
   New Uses for Paper Products.....II-49
Shift from Bargain Items to Luxury Products.....II-49
Intense Competition May Force Price Cuts.....II-49
Aesthetic Appeal is Important.....II-49
Biodegradable Becomes Fashionable.....II-49
Factors in Sales Growth.....II-49
Globalization: Marketers Set Up Shop Overseas.....II-49
1$100
   Increasing Quality Spurs Growth.....II-50
Rise in Birth Rate May Help Sales.....II-50
Paper Products for the Elderly.....II-50
Working Women Discover the Convenience of “Disposable”.....II-50
The C&I Market Adds to the Coffers of Manufacturers.....II-50
Environmental Concerns - One Potential Threat.....II-50
Toilet Tissues.....II-50
Table 18: Global Market for Toilet Tissues (2005): Breakdown of Annual Per Capita Consumption in Select Geographic Markets (includes corresponding Graph/Chart).....II-50
1$350
   An Intensely Competitive Segment.....II-51
Softness Implies Luxury.....II-51
Introduction of Value-Added Products.....II-51
Hypoallergenic Bathroom Tissues.....II-51
Sizes Galore.....II-51
Product Portfolio.....II-51
What’s New in the Toilet Tissue Retail Shelf.....II-51
1$100
   The Oldest Disposable Paper Product.....II-52
Broad Spectrum of Products.....II-52
Secondary Uses.....II-52
Paper Towels.....II-52
1$100
   Paper Towels are Ubiquitous.....II-53
Positioned for Upscale Appeal.....II-53
Strength is Synonymous with Luxury.....II-53
The Microwave Influence.....II-53
Launch of Premoistened Towels.....II-53
Assortment Trends.....II-53
Convenience the Top Priority.....II-53
1$100
   A 20th-Century Invention as Substitutes for Cloth Rags.....II-54
An Assortment of Towels.....II-54
Paper Napkins.....II-54
A Sensational World’s Fair Debut.....II-54
No Longer for “Special Occasions”.....II-54
Emphasis is on Color and Size.....II-54
Facial Tissues.....II-54
Use Grown Beyond Blowing Noses.....II-54
1$100
   Market Review.....II-55
Softness is the Key.....II-55
Adding Glitz.....II-55
Multiple Assortments.....II-55
Advertising Positioning.....II-55
Product Themes.....II-55
Packaging.....II-55
Toilet Paper.....II-55
1$100
   Paper Towel.....II-56
Facial Tissue.....II-56
“Rectangle” Tissue Boxes.....II-56
Cube Boxes.....II-56
Pocket Size Tissues.....II-56
1$100
   “Other” or “Novelty” Tissues.....II-57
Paper Napkins.....II-57
Distribution and Retail.....II-57
Food Stores Eclipse Other Outlets.....II-57
Retailing in Supermarkets.....II-57
Small Margins.....II-57
Product Display.....II-57
The Space Dilemma.....II-57
Direct Store Delivery.....II-57
1$100
  6. Other Sanitary Paper Products.....II-5811 $1100  
   Adult Incontinence Products.....II-58
An Introduction.....II-58
Table 19: Percentage Breakdown of Material Compositions in Incontinence Diapers As of the Year 2004 (includes corresponding Graph/Chart).....II-58
Growth Drivers in Adult Incontinence Market.....II-58
Growing Popularity of AI Products in At-Home Sector.....II-58
1$350
   A Peek Into Key Regional Markets.....II-59
United States.....II-59
Europe.....II-59
Asia.....II-59
China.....II-59
1$100
   Table 20: Over-the-Counter Market for Adult Diapers in Asia-Pacific (2004): Percentage Market Share Breakdown of Key Players – Unicharm, Kao, Hakujyuji, Livedo, and Others (includes corresponding Graph/Chart).....II-60

Table 21: Commercial Market for Adult Diapers in Asia-Pacific (2005): Percentage Market Share Breakdown of Key Players –Unicharm, Livedo, Hakujuji, Daio Paper, and Others (includes corresponding Graph/Chart).....II-60
The Market Majors.....II-60
Table 22: Worldwide Market for Incontinence Products (2005): Percentage Market Share Breakdown of Leading Players - SCA, Kimberly-Clark, Tyco/Kendall, Hartmann, Uni-Charm and Others (includes corresponding Graph/Chart).....II-60
1$350
   Table 23: Global Market for Incontinence Products (2003): Percentage Market Share Breakdown of Leading Manufacturers - SCA, Kimberly-Clark, Tyco/Kendall, Hartmann, Unicharm, Paper Pak, First Quality, Ontex, and Others (includes corresponding Graph/Chart).....II-61
Recent Product Launches of Protective Underwear from World Renowned Manufacturers
  (2005 2006):.....II-61
Development of Incontinence Products.....II-61
1$350
   Occurrence and Prevalence of Incontinence.....II-62
Causes of Urinary Incontinence.....II-62
Types of Urinary Incontinence.....II-62
Urinary Stress.....II-62
1$100
   Urinary Urge.....II-63
Combination Stress and Urge.....II-63
Types of Adult Incontinence Products.....II-63
Underpants.....II-63
Briefs.....II-63
Underpads.....II-63
1$100
   Two-piece Systems.....II-64
Other Incontinence Products.....II-64
Innovations in the Adult Incontinence Market.....II-64
1$100
   Recent Product Launches in Worldwide Adult Incontinence Market.....II-65
Private Label Products Gaining Acceptance.....II-65
1$100
   Coverstock Material.....II-66
Wipes .....II-66
Global Wipes Market: A Primer.....II-66
Developed Countries: Leaders of the Yesteryears.....II-66
Developing Countries: Present Day Growth Propellers.....II-66
Innovation In Full Steam.....II-66
1$100
   Product Overview.....II-67
Personal-care Wipes.....II-67
Industrial Wipes.....II-67
1$100
   Household Wipes.....II-68
Wipes Threatened by Increasing Competition.....II-68
1$100
  7. Product Launches/Innovations.....II-6913 $900  
   PI Mabe Introduces BioBaby Nappy.....II-69
Kleenex Rolls Out MyKleenexTissue.....II-69
Celanese Launches Dispersible Nacrylic STP.....II-69
Ecoprogress Develops New Flushable Diaper.....II-69
Kimberly-Clark to Introduce New Huggies Supreme Baby Wipes.....II-69
1$100
   Wausau Paper Unveils Two OptiFold Folded Towels.....II-70
Kimberly-Clark Launches Kleenex Hand Towels in a Pop-Up Box.....II-70
National Tissue Company Introduces Embossed Toilet Tissue Products.....II-70
SCA Tissue Introduces New Bath Tissue System.....II-70
1$100
   Kimberly-Clark Launches First-Ever Electronic Dispenser for Bath Tissues.....II-71
Wausau Paper Launches New Coordinating Folded Towel Dispensers.....II-71
Kimberly-Clark and Huggies Launch More Comfortable Diapers.....II-71
1$100
   FINE Introduces Enhanced Cinderella Sanitary Napkins.....II-72
SecurePersonalCare.com Introduces X-Plus Adult Diapers.....II-72
SCA Launches New Tabletop Napkin Dispenser.....II-72
Fytokem Launches Penaten Baby Wipes from J & J in Canada.....II-72
GT Urological Develops Disposable Pouch for Male Urinary Incontinence.....II-72
1$100
   Metsä Tissue Introduces Katrin Hand Towel At Issa/Interclean® 2006.....II-73
J&J China Launches Stayfree Sanitary Napkin.....II-73
Kimberly-Clark Designs New KLEENEX® Facial Tissue Box.....II-73
Kimberly-Clark Unleashes Cottonelle For Kids.....II-73
Cascades Tissue Introduces Cascades® 100% Recycled Tissues and Towels.....II-73
Higiene Infantil de Mexico Unveils DryKids Control Sec Diaper.....II-73
1$100
   Potlatch Corp Unleashes Pet Pals™ Facial Tissue.....II-74
Rockline Industries Launches Toilet Tissue Wipes.....II-74
Potlatch Introduces Fast Dissolving Toilet Tissue.....II-74
United Enterprises Introduces 'Shee Shee' diapers in India.....II-74
Kimberly-Clark Launches Kleenex Moist Cloths.....II-74
Wausau Paper Launches OptiCore™ Bath Tissue & Dispensing Systems.....II-74
Kimberly-Clark Develops Tissue to Kill Germs.....II-74
1$100
   P&G Unveils Always Basico Suave.....II-75
Kimberly Releases Second Size of Huggies Convertibles Diaper-Pants.....II-75
P & G Rolls Out Whisper Smooth Soft Slim.....II-75
NTPM Debuts Intimate, a Sanitary Napkin.....II-75
Hygienics Industries offers Reusable Panty.....II-75
Procter & Gamble Presents New Pearl.....II-75
Procter & Gamble Renames 2 Sanitary Napkin Brands.....II-75
1$100
   Kao Offers Sanitary Napkin in a New Panty Form.....II-76
Huggies and Pull Ups in New Improved Features.....II-76
Gufic’s Acti-Slim Lands in India.....II-76
Procter & Gamble Launches Always Maxi Sanitary Pads with Flexi-Wings.....II-76
Kimberly-Clark Launches Disposable Re-fastenable Underwear.....II-76
Kimberly-Clark Launches Pantiliners.....II-76
Wegmans Food Markets Launches Wegman's Fitted Briefs with Omni-Odor Guard.....II-76
Consolidated Ecoprogress Launches Biodegradable Sanitary Napkins.....II-76
Launch of Kleenex Elegance Servilletas in Mexico.....II-76
1$100
   Procesos Servicios Y Desarrollo SA DE CV Launches a Grand Size Diaper.....II-77
Santher SA Industria Brasileira Launches Toilet Tissues.....II-77
Georgia Pacific Re-launches Le Box Facial Tissues.....II-77
BAMBO A-S Launches Bambolina Air Plus Disposable Diaper.....II-77
Universal Paper & Plastics (Bop) (Pty) Ltd. Launches 2-Ply Napkins.....II-77
1$100
   LG Unwraps Baby Diapers in India.....II-78
P&G Extends Bounty Paper Towel Line.....II-78
Aqua Kids, a New Range of Diapers for Swimming.....II-78
Hengan International Introduces Adult Diapers.....II-78
P&G Launches New Diapers for Infants in France.....II-78
Huggies Line in a New Design.....II-78
CMPC Back into Diaper Business.....II-78
Kao Debuts Laurier Super Slim Guard Sanitary Napkin.....II-78
Keepers! Inc. Launches Colored GladRags Cotton Pads.....II-78
Dixie Foodservice's Launches Specially Coated Plates.....II-78
1$100
   Fort James Corp Launches Quilted Northern Antibacterial Fresh & Moist Wipes.....II-79
Kimberly-Clark launches Pre-moisten Wipe Roll.....II-79
Launch of Delsey Servilletas de Papel in Mexico.....II-79
Up Duo Disco Desmaquillador launches make-up removing pads.....II-79
Klabin Kimberley Launches Moistened Toilet Paper.....II-79
Nouvelle Toilet Tissue Launches ‘Softest Challenge’.....II-79
SCA Hygiene Products Ltd. Launches Nana Serviettes Feminine.....II-79
Procter & Gamble Launches Whisper Neo.....II-79
Sanitary Napkin for Sensitive Skins.....II-79
Uni-Charm Corp launches Body Fit Dokitto-Shita Toki Shunkan Guard and Body Fit
  Asa.....II-79
1$100
   Uni-Charm Corp launches Body Fit Shunkan Guard Sanitary Pads.....II-80
Uni-Charm Corp launches Body Fit Ultra Sound Sleep Guard Sanitary Pads.....II-80
Procter & Gamble Unveils Always Ultra Multipax Sanitary Napkins.....II-80
Procter & Gamble Unfolds Always Feminine Wipes.....II-80
Pampers Sensitive Diapers and Baby Wipes from Procter & Gamble.....II-80
Benetton Presents New Colorful Diapers.....II-80
Uni-Charm Introduces Disposable Diapers in Malaysia and Brunei.....II-80
Procter & Gamble Offers Pampers Extra Protect diapers.....II-80
SCA Extends Velvet Toilet Tissue Line.....II-80
1$100
   Sneezers Tissue Brand Exclusive for Kids.....II-81
Unilever Expands Lever 2000 Brand.....II-81
1$100
  8. Recent Industry Activity.....II-8216 $1000  
   Kimberly Clark to Close Single Fold Sanitary Paper Facility.....II-82
Asia Pulp to Acquire Major Stake in Cottonsoft.....II-82
SCA Announces Acquisition of Minority Stake in Vinda.....II-82
Whitestone Completes Acquisition of Humanicare.....II-82
SCA to Acquire European Paper Products Division of P&G.....II-82
1$100
   Godrej and SCA Set Up Joint Venture.....II-83
Daio Paper Acquires P&G's Japanese Diaper Business.....II-83
Ahlstrom Acquires Wipes Business of Fiberweb.....II-83
1$100
   Attends Healthcare Acquires PaperPak Products.....II-84
Private Investment Companies Acquires Novacare.....II-84
Bunzl Completes Acquisition of Tec Products.....II-84
Andritz Signs Deal With ICT Group For Supply of Second Tissue Machine.....II-84
Georgia-Pacific Awards Paper Towel Advertisement Account to DDB Worldwide.....II-84
1$100
   SCA Announces Investment on New Tissue Paper Machine.....II-85
SCA to Supply Tork Premium Folded Toilet Papers to McDonald.....II-85
Kimberly Clark Reorganizes Latin American Tissue Paper Operations.....II-85
PGI to Invest in R&D in the Wipes Sector.....II-85
1$100
   Kimberly to Set Up New Plant in Russia.....II-86
SHP Celex Plans Investment for Sanitary Paper in Bosnia.....II-86
SCA Signs Agreement for Acquisition of MAPACASA.....II-86
Bunzl Acquires Morgan and United American.....II-86
Kimberly-Clark Completes Acquisition of Kenko de Brasil.....II-86
1$100
   Palm Beach Acquires Atlas Paper Mills.....II-87
BCCL Acquires Stake in Premier Tissues.....II-87
Tecnicare Plans to Expand Disposable Diaper Business.....II-87
Unicharm Partners with Korea's LG Group.....II-87
Kimberly-Clark to Shutter Brazil's Bacraft Plant.....II-87
1$100
   CMPC Tissue Acquires Absormex.....II-88
Georgia-Pacific to Step up Toweling/Tissue Capacity.....II-88
Horizon Expands Tissue Paper Production Capacity.....II-88
Scott Paper Limited to Be Renamed as Kruger Products.....II-88
1$100
   Cascades Tissue Group to Shut Down Conversion Plant.....II-89
Degussa Pockets Dow’s Superabsorbent Business.....II-89
Kao Opens New R&D Base in China.....II-89
Metsä Tissue Takeover Tento.....II-89
1$100
   Shiseido Divests Sanitary Napkin Activities to Japanese Major, Uni Charm.....II-90
Kao, Livedo Ally for Adult Incontinence Business.....II-90
Kimberly-Clark Expands Sanitary Products Market.....II-90
Georgia-Pacific Enhances Premium Tissue Output.....II-90
US Plans Seven Start-Ups Projects In Tissue.....II-90
1$100
   P&G Philippines to Export Additional Output to Chinese Market.....II-91
Georgia-Pacific Builds Paper Towel Facility in Russia.....II-91
Suparma Invests $5 Million for Facial Tissue Production.....II-91
Metso Paper Bags 10 EUR Million Supply Contract From Augusta.....II-91
Metso Paper Delivers Tissue Machine to US firm, Lincoln Paper and Tissue.....II-91
Cascades on Look Out for JV Opportunities.....II-91
APP Receives Tissue Machines from Celli.....II-91
Andritz Offers Tissue Machine To Hengan of China.....II-91
1$100
   Fenili Paper Starts Production at Lucca Site.....II-92
SCA To Reinforce Tissue Capacity in Spain.....II-92
Crown Initiates Work on Second Production Line.....II-92
Cascades Divests Sanitation Products Distribution Operations to Wood Wyant.....II-92
Koch Acquires Georgia-Pacific.....II-92
1$100
   Tissue Converter GKU to Offer its Own Tissue.....II-93
LG, Unicharm Form New Company, LG Unicharm Co.....II-93
Georgia-Pacific Restructures Consumer Products Business.....II-93
Ecoprogress Technologies to Offer Flushaway® Female Hygiene Products.....II-93
SCA Acquires Drypers.....II-93
Ontex Takes Over Diaper Production of Paul Hartmann AG.....II-93
1$100
   SCA Acquires Complete Stake in Mexican Hygiene Business.....II-94
Kimberly-Clark Europe Takes Over Polish Tissue Business.....II-94
CMPC Establishes Diaper Facility.....II-94
SCA Acquires CartoInvest.....II-94
Tyco International Acquires Paragon Trade Brands.....II-94
Kimberly-Clark Acquires KCA.....II-94
1$100
   Brazil’s Sergyene Invests in New Manufacturing Unit.....II-95
Scott Paper Boosts Tissue Production.....II-95
Procter & Gamble in a Technological Update.....II-95
Kimberly-Clark Acquires Linostar.....II-95
MPC Acquires Drypers’ Brazilian Operations.....II-95
Kimberly-Clark Takes Over Mimo.....II-95
Procter & Gamble Buys Moist Mates.....II-95
1$100
   Stronger Corporation Acquires Drypers Corporation II-96 Georgia-Pacific Acquires Fort
  James.....II-96
Associated Hygienic Products Acquires Drypers Corp.....II-96
SCA Acquires Encore Paper Co.....II-96
SCA Acquires Commercial Tissue Paper Assets of Georgia-Pacific.....II-96
Domtar Inc. Acquires Four Mills from Georgia-Pacific.....II-96
Procter & Gamble Agrees with AOL.....II-96
Articulos Agrees to Launch Lysorb in Sanitary Napkins.....II-96
Arquest Inc. Doubles Diaper’s Plant Capacity.....II-96
1$100
   Georgia Pacific Forays into Mexican Market.....II-97
Kimberly-Clark Buys a Major Stake in S-K Corp.....II-97
Kimberly-Clark Acquires Additional Stake in Taiwan Scott Paper.....II-97
SCA Signs Agreement to Acquire J&J’s Serenity.....II-97
Sancela and Familia Combines to Form a New Entity.....II-97
Isolyser Agrees with Consolidated Ecoprogress.....II-97
Drypers and Copamex form Joint Venture.....II-97
Kimberly-Clark CR Expands Production Capacity.....II-97
1$100
  9. Focus on Select Players.....II-987 $700  
   Associated Hygienic Products LLC (US).....II-98
EMPRESAS CMPC S.A. (Chile).....II-98
Fu Burg Industrial Company Ltd. (Taiwan).....II-98
1$100
   Georgia-Pacific Corporation (Us).....II-99
Hengan International Group Company Limited (China).....II-99
Johnson & Johnson (US).....II-99
1$100
   Kang Na Hsiung Enterprise Co., Ltd (Taiwan).....II-100
Kao Corporation (Japan).....II-100
Kendall Healthcare (US).....II-100
1$100
   Kimberly-Clark Corporation (US).....II-101
Oji Paper Company Ltd (Japan).....II-101
1$100
   Procter & Gamble Company (US).....II-102
SVENSKA CELLULOSA AKTIEBOLAGET (Sweden).....II-102
Kruger Products Limited (Canada).....II-102
1$100
   Uni-Charm Corporation (Japan).....II-103
Wausau Paper Corporation (US).....II-103
1$100
   Whitestone Acquisition Corporation (Us).....II-104
1$100
  10. Global Market Perspective.....II-105   
   Table 24: World Recent Past, Current & Future Analysis for Sanitary Paper Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1051$350
   Table 25: World Long-term Projections for Sanitary Paper Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1061$350
   Table 26: World Historic Review for Sanitary Paper Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1071$350
   Table 27: World 20-Year Perspective for Sanitary Paper Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1081$350
   Table 28: World Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1091$350
   Table 29: World Long-term Projections for Sanitary Napkins by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1101$350
   Table 30: World Historic Review for Sanitary Napkins by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1111$350
   Table 31: World 20-Year Perspective for Sanitary Napkins by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1121$350
   Table 32: World Recent Past, Current & Future Analysis for Sanitary Tampons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1131$350
   Table 33: World Long-term Projections for Sanitary Tampons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1141$350
   Table 34: World Historic Review for Sanitary Tampons by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1151$350
   Table 35: World 20-Year Perspective for Sanitary Tampons by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1161$350
   Table 36: World Recent Past, Current & Future Analysis for Diapers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1171$350
   Table 37: World Long-term Projections for Diapers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1181$350
   Table 38: World Historic Review for Diapers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1191$350
   Table 39: World 20-Year Perspective for Diapers by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1201$350
   Table 40: World Recent Past, Current & Future Analysis for Toilet Tissues by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1211$350
   Table 41: World Long-term Projections for Toilet Tissues by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1221$350
   Table 42: World Historic Review for Toilet Tissues by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1231$350
   Table 43: World 20-Year Perspective for Toilet Tissues by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1241$350
   Table 44: World Recent Past, Current & Future Analysis for Paper Towels by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1251$350
   Table 45: World Long-term Projections for Paper Towels by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1261$350
   Table 46: World Historic Review for Paper Towels by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1271$350
   Table 47: World 20-Year Perspective for Paper Towels by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1281$350
   Table 48: World Recent Past, Current & Future Analysis for Paper Napkins by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1291$350
   Table 49: World Long-term Projections for Paper Napkins by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1301$350
   Table 50: World Historic Review for Paper Napkins by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1311$350
   Table 51: World 20-Year Perspective for Paper Napkins by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1321$350
   Table 52: World Recent Past, Current & Future Analysis for Facial Tissues by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1331$350
   Table 53: World Long-term Projections for Facial Tissues by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1341$350
   Table 54: World Historic Review for Facial Tissues by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1351$350
   Table 55: World 20-Year Perspective for Facial Tissues by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1361$350
   Table 56: World Recent Past, Current & Future Analysis for Other Sanitary Paper Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1371$350
   Table 57: World Long-term Projections for Other Sasnitary Paper Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1381$350
   Table 58: World Historic Review for Other Sanitary Paper Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1391$350
   Table 59: World 20-Year Perspective for Other Sanitary Paper Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991,1995, 2007 & 2010 (includes corresponding Graph/Chart).....II-1401$350
III. MARKET187$1950
  1. The United States.....III-141 $1775  
   A. Market Analysis.....III-1
Outlook.....III-1
Market Overview.....III-1
Tissues.....III-1
Table 60: US Tissue Market (2007): Percentage Breakdown of Production Volume by Product Type – Toilet Tissues, Facial Tissues, Towels, and Others (includes corresponding Graph/Chart).....III-1
1$200
   Table 61: Leading Players in the US Market for Tissue Paper (2004): Annual Capacities (In Million Metric Tons) for Georgia-Pacific, Kimberly-Clark, and Procter & Gamble (includes corresponding Graph/Chart).....III-2
Feminine Hygiene Market.....III-2
Mature Market.....III-2
Product Segments.....III-2
Feminine Hygiene Market Faces the Brunt of Changing Dynamics.....III-2
Sophisticated and Competitive Tampon Market.....III-2
Tampon Facts.....III-2
1$200
   Market Shares Statistics.....III-3
Table 62: US Market for Tampons (2007): Percentage Market Share Breakdown of Key Players – Procter & Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart).....III-3

Table 63: US Market for Sanitary Pads (2007): Percentage Market Share Breakdown of Key Players – Procter & Gamble, Johnson & Johnson, Kimberly- Clark and Others (includes corresponding Graph/Chart).....III-3
1$200
   Table 64: Top Feminine Needs (Sanitary Napkins/ Liners) Brands in the United States: Breakdown of Retail Volume Sales Through Supermarkets, and Drugstores for the Year Ended January 2007 (In Million Units) (includes corresponding Graph/Chart).....III-4

Table 65: Top Brands of Tampons in the United States: Breakdown of Retail Volume Sales Through Supermarkets, and Drugstores for the Year Ended January 2007 (In Million Units) (includes corresponding Graph/Chart).....III-4
1$200
   Table 66: US Market for Sanitary Napkins (2004): Percentage Market Share Breakdown of Leading Players - Procter & Gamble, Kimberly Clark, Johnson & Johnson and Others – A Historic Review (includes corresponding Graph/Chart).....III-5

Table 67: Leading Brands in the US Sanitary Napkins/Liners Market (2005): Percentage Share Breakdown by Value Sales (*) for Always, Stayfree, Kotex, Kotex Lightdays, Carefree To Go, Carefree, Always Cleanweave, Kotex Overnites, Private Label and Others (includes corresponding Graph/Chart).....III-5
1$200
   Table 68: Leading Brands in the US Tampons Market (2004 & 2005): Percentage Share Breakdown by Sales (*) for Tampax, Playtex Gentle Glide, Kotex Security, Tampax Pearl, O.B., Tampax Compak, Tampax Satin, Private Label and Others (includes corresponding Graph/Chart).....III-6

Table 69: US Market for Sanitary Napkins/Liners (2004 & 2005): Percentage Share Breakdown of Value Sales by Distribution Channel for Super Markets, Drug Stores and Others (includes corresponding Graph/Chart).....III-6
1$200
   Table 70: US Market for Tampons (2004 & 2005): Percentage Share Breakdown of Value Sales by Distribution Channel for Super Markets, Drug Stores and Others (includes corresponding Graph/Chart).....III-7
Retail Distribution.....III-7
The Consumer.....III-7
Industry Structure.....III-7
Diapers.....III-7
Diapers Dominate Baby Care Sales.....III-7
1$200
   Invest in a Good Diaper to Ensure Proper Night Sleep.....III-8
Diaper Makers Diversify into Toiletries.....III-8
Marketers.....III-8
Table 71: US Market for Disposable Diapers (2007): Percentage Market Share Breakdown of Key Players – Procter & Gamble, Kimberly-Clark, and Others (includes corresponding Graph/Chart).....III-8

Table 72: US Market for Disposable Training Pants (2007): Percentage Market Share Breakdown of Key Players – Procter & Gamble, Kimberly-Clark, and Others (includes corresponding Graph/Chart).....III-8
1$200
   Table 73: Top Disposable Diaper Brands in the United States: Percentage Breakdown of Dollar Sales Through Drugstores for the Year Ended August 2007 (includes corresponding Graph/Chart).....III-9

Table 74: Top Disposable Diaper Brands in the United States: Breakdown of Volume Sales Through Drugstores for the Year Ended August 2007 (In 000 Units) (includes corresponding Graph/Chart).....III-9

Table 75: Top Brands of Disposable Toilet-Training Pants in the United States: Percentage Breakdown of Dollar Sales Through Drugstores for the Year Ended August 2007 (includes corresponding Graph/Chart).....III-9
1$200
   Table 76: Top Brands of Disposable Toilet-Training Pants in the United States: Breakdown of Volume Sales Through Drugstores for the Year Ended August 2007 (In 000 Units) (includes corresponding Graph/Chart).....III-10

Table 77: Leading Brands in the US Disposable Diapers Market (2004 & 2005): Percentage Share Breakdown by Sales (*) for Huggies, Pampers, Luvs, Fit TI, Drypers, Private Label, and Others (includes corresponding Graph/Chart).....III-10
The Retail Level.....III-10
1$200
   The Consumer.....III-11
Disposable Paper Products.....III-11
Leading Players & Brands.....III-11
Table 78: US Market for Paper Towels (2007): Percentage Market Share Breakdown of Key Players – Procter & Gamble, Koch, Kimberly-Clark, & Others (includes corresponding Graph/Chart).....III-11

Table 79: US Market for Toilet Tissues (2007): Percentage Market Share Breakdown of Key Players – Procter & Gamble, Kimberly-Clark, Koch and Others (includes corresponding Graph/Chart).....III-11

Table 80: Top Paper Towel Brands in the United States: Breakdown of Retail Dollar Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended June 2007 (In US$ Million) (includes corresponding Graph/Chart).....III-11
1$200
   Table 81: Top