MCP-7270: TABLETS – A GLOBAL STRATEGIC BUSINESS REPORT
March 3, 2017 – Exciting New Innovations in the Pipeline to Help World Tablet Shipments Buck the Current Downward Trend, According to a New Report by Global Industry Analysts, Inc.
GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size, and demand forecasts on the global Tablets market. Global Tablet shipments are expected to buck the current downward trend to reach a projected 161 million units by 2022, supported by emerging trends in the commercialization of laplets and detachable tablets and their potential to counter immediate challenges posed by competitive substitution by Phablets, longer replacement cycle, less frequent software patching and lack of tablet hardware upgrades.
A tablet is a flat, thin, rectangular mobile computer device that boasts various features of a PC along with a color touch screen, processing circuitry and a rechargeable battery integrated into a single device. With touch screen display ranging between 7 and 13 inches or above, a tablet is typically bigger than smartphones and uses the system-on-a-chip concept, wherein all components including processor, graphics chip, chips for wireless connections and memory are all embedded into a single printed circuit board (PCB). The primary factor that is responsible for the phenomenal success of tablets in the recent past is undoubtedly the product’s versatility. Combining the functionalities of mobile phones with the computing ability of PCs and laptops, tablets struck the right chord among people in all walks of life – be it a student or a working professional. Impressed by the ability of tablets to accelerate business transactions, support workforce mobility, and enhance employee/enterprise productivity, business organizations across the globe continue to allow the use of tablets by their employees. However, the global market for tablets is witnessing decline in shipments since a couple of years, constrained largely by longer replacement cycles, substitution by smartphones and phablets, less frequent release of OS software patching, and stagnation in tablet hardware upgrades.
However, few of the innovations in the pipeline promise to bring a turnaround in growth prospects in the coming years. Leading among them is the technically advanced and feature-rich hybrid tablets or the 2-in-1 devices that offer features of both laptop and tablet; Laplets such as Microsoft Surface Book that generally run Windows 10 rather than a proper mobile operating system; Tablet pro that offers ease of interface use, wide range of functionalities, and extreme portability; and Google Tango. Google Tango is an innovative technology solution that leverages computer vision for enabling tablet devices to pinpoint their location in relation to their surroundings, revolutionizing augmented reality (AR) technology. Detachable tablets are poised to generate positive growth in shipments starting 2018 supported by their three important attributes of mobility, content creation and productivity. Other factors benefiting market prospects for tablets post 2018 includes eLearning adoption across educational institutions via tablets; substitution of large traditional POS systems by tablet POS systems in various verticals including hospitality, healthcare, and retail, among others; increasing adoption of tablets for military use; innovative apps that are transforming computing experience for tablet users; and the expected proliferation of professional tablets with detachable keyboards in the enterprise sector.
As stated by the new market research report on Tablets, Europe represents the largest market worldwide. The US consumer’s preference for branded, well-designed tablets incorporating innovative features and technologies in addition to a robust OS platform is expected to drive positive growth for the market in the coming years. In terms of operating system, Android would continue to be the dominant operating system supported by the inherent robustness of the platform in comparison to iOS, which lends Android tablets more open to data use.
Key players covered in the report include Acer, Inc., Amazon, Inc., Apple, Inc., Archos SA, ASUSTeK Computer Inc., Best Tablet Company, CHUWI Inc., Dell, Inc., HP Development Company, L.P., HTC Corporation, Huawei Technologies Co., Ltd., Lava International Limited, Lenovo, LG Electronics, Inc., Microsoft Corp., Nokia Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, and Toshiba Corporation, among others.
The research report titled “Tablets: A Global Strategic Business Report”, announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, drivers, issues, challenges, and strategic activities of major market participants. The report provides market estimates and projections in unit shipments for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil, Mexico, and Rest of Latin America). Operating systems analyzed for the global market include Android, iOS, and Others. Major screen size segments analyzed for the global market include 7 to less than 9 inches; 9 to less than 13 inches, and 13 inches and above.
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