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July 05, 2012 – Global Media Tablets Market to Reach 412.5 Million Units by 2018, According to New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Media Tablets markets. The global market for Media Tablets is projected to reach 412.5 million units by the year 2018, driven by the quantity and variety of unique services and applications that are created specifically for Media Tablets. Factors such as touch screen displays, multiple connectivity factors, and tablet form factor are also expected to make Media Tablets popular for various forms of content consumption such as digital books, magazines, games, and videos.

Media tablets currently represents one of the fastest growing markets in the consumer electronics industry. Media tablet devices constitute a new market segment between smartphones and netbooks. With features such as multi-touch gravity sensors and speech recognition, media tablets are expected to make human-computer interaction more convenient. Popular applications for media tablets include web browsing, e-reader, e-mail access, watching videos, playing games and application, and listening to music. There is a growing concern among smartphone and netbook manufacturers that popularity of media tablets would affect their products’ sales. However, media tablets are unlikely to make a major dent in their markets, given the complementary nature of these devices.

Media tablets present a number of new prospects for businesses, and supplement traditional uses of smartphones and netbooks. Certain companies have already started issuing media tablets to business as well as IT leaders for exploration purposes. The employment of media tablets is also being explored in areas that bring computing into settings that were too cumbersome or not practical to use traditional approaches. For the consumers, media tablets ensures a casual and rich experience in everyday setting such as the living room, the train, or while waiting in the bank line. In the same manner, IT organizations are seeking new places where tablets are capable of delivering media and information in new manners. Sales departments are looking at adoption of media tablets due to its capability of offering an engaging method to share sales collateral as well as promotional materials. Media tablets could also be employed for improving customer relationship management systems, as well as order entry and sales configuration applications. For managing sales, media tablets would be an ideal platform for business analytics as well as performance dashboards.

In the short term, proliferation of media tablets and e-readers is expected to negatively impact the personal computer (PC) market. By 2014, media tablets are projected to displace nearly 10% of the PC units. As such, broad PC market is expected to see more controlled growth in the post-media tablet and smartphone era. Media tablets, smartphones, and other innovative devices are expected to function as complements and substitutes of PCs, specifically the desktop models. Factors such as PC industries’ inability to introduce breakthrough innovations and over-dependence on business models that rely on driving volume through price declines are affecting the industry’s ability of inducing new replacement cycles. With slowdown in the PC market, vendors that differentiate their offerings through technology and service innovation in place of unit price and volume are expected to witness growth. Subsequently, the market might witness introduction of numerous convertibles, slates, dual-screen, and tri-screen solutions for checking the rise of media tablets and smartphone market.

Apple is the first company that successfully forayed into the market with iPad. iPad is expected to retain the market dominance in the media tablet market in the coming years. The company accounted for an estimated 63% market share of the media tablet market in 2011. Apple’s vertical integration with online services, software, design and application enables the company to reap advantages in time-to-market as well as offer user friendly interfaces to customers. The company is expected to face aggressive competition from different brands of media tablets and majority of the competing companies would manufacture media tablets in large quantities and economical price points for encouraging rapid growth.

As stated by the new market research report on Media Tablets, the US represents the largest market for media tablets. Asia-Pacific represents the fastest growing market with a CAGR of 57.7% over the analysis period. With the release of iPad 2, the market has been witnessing heavy uptake of the product. iPad 2 would facilitate Apple in maintaining an advantage over the competitors through a sleeker design, improved performance, and speed. The sales growth of media tablets, in general, and Apple iPad, in particular, is expected to continue across all the major European markets, including France, Germany and the UK. In the same manner, demand for media tablets would gradually increase in Central Eastern Europe and Middle East and Africa (CEMA) with products becoming available and adding incremental volumes.

Major players in the marketplace include Acer, Inc., Amazon.com, Inc., Apple, Inc., ARCHOS, ASUSTeK Computer Inc., Barnes & Noble, Inc., Dell, Inc., HTC Corporation, Lenovo Group Limited, Motorola Mobility, Inc., Research In Motion Limited, and Samsung Electronics Company Limited.

The research report titled "Media Tablets: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, product overview, product innovations/launches, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections for the period 2010-2018 for major geographic markets such as the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America. Market analytics are provided in terms of volume (Million Units) by Operating System, including Android, QNX, iOS, and Others.


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