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  PET FOODS
A Global Strategic Business Report

This report analyzes the worldwide markets for Pet Foods in Millions of US$. The specific product segments analyzed are Cat Food, Dog Food, and Other Pet Food (includes birds, fish, and other small animals). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region and product segment for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 152 companies including many key and niche players worldwide such as C&D Foods Ltd., Del Monte Foods, Doane Pet Care Company, Hartz Mountain Corporation, Hill’s Pet Nutrition, Inc., Mars Inc, Nestle Purina PetCare Company, Nutro Products, Inc., and The Iams Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2219  PAGES:    388
PRICE:    $3950  DATE:       March 2008
COMPANIES:  152  MARKET DATA TABLES:   211
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  PET FOODS (Complete Report) Pages : 388   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS3$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
II. EXECUTIVE SUMMARY50$2150
  1. Industry Overview.....II-17 $700  
   Multinationals Eating Away Share of Regional Players.....II-1
Segmentation and Innovation Dictate Growth for Pet Food Industry.....II-1
Organic Pet Foods Market.....II-1
1$100
   Market Trends.....II-2
Premium Pet Food Products Gain Popularity.....II-2
Growing Concern for Pet’s Health.....II-2
Concern for Pets Leads to Improved Sales in Mature Markets.....II-2
Dry Food Preferred Over Wet.....II-2
Outlook .....II-2
1$300
   Table 1: Global Pet Foods Market (2006-2008): Cat Food, Dog Food, and Other Pet Food (in US$ Billion) (includes Corresponding Graph/Chart).....II-3

Table 2: Leading Players in the Global Dog and Cat Food Market (2006 & 2007): Percentage Breakdown of Value Sales for Mars, Nestle, Colgate-Palmolive, Procter & Gamble, Tropikal Bahçe ve Evcil Hayvan Ürünleri A.S., Sadanlar Pet Dis, and Others (includes Corresponding Graph/Chart).....II-3
1$300
   Table 3: Global Pet Foods Market (2004): Percentage Breakdown of Value Sales by Segment – Dry Dog, Wet Cat, Dry Cat, Wet Dog, and Pet Food Snacks (includes Corresponding Graph/Chart).....II-4

Table 4: Global Pet Foods Market (2003): Percentage Breakdown of Sales in Europe and USA by Distribution Channel – Grocery Stores, Mass Market, Pet Specialty Stores, Farm & Feed Stores, Vets, and Others (includes Corresponding Graph/Chart).....II-4
1$300
   Table 5: Global Pet Foods Market (2000-2004): Imports in US$ Million by Select Country – Japan, Germany, UK, Belgium, Italy, Canada, France, USA, Netherlands, and Austria (includes Corresponding Graph/Chart).....II-5

Table 6: Global Pet Foods Market (2000-2004): Imports in Thousand Metric Tons by Select Country – UK, Germany, Japan, Belgium, Canada, Italy, France, Netherlands, Mexico, and USA (includes Corresponding Graph/Chart).....II-5
1$300
   Table 7: Global Pet Foods Market (2000-2004): Exports in US$ Million by Select Country – France, USA, Netherlands, Germany, Thailand, Denmark, Australia, Hungary, UK, and Austria (includes Corresponding Graph/Chart).....II-6

Table 8: Global Pet Foods Market (2000-2004): Exports in Thousand Metric Tons by Select Country – France, USA, Netherlands, Germany, Thailand, Denmark, Australia, Hungary, UK, and Austria (includes Corresponding Graph/Chart).....II-6
1$300
   Product Innovation to Drive Mature Markets Growth.....II-7
Increased Product Availability to Drive Growth in Emerging Markets.....II-7
Key Market Drivers.....II-7
Challenges for Manufacturers.....II-7
1$100
  2. Product Overview.....II-82 $200  
   Product Definition.....II-8
Product Classification.....II-8
Canned/Wet Food.....II-8
Dry Pet Food.....II-8
Semi-Moist Food.....II-8
Snacks.....II-8
Classification of Pet Foods based on Price.....II-8
Premium Pet Foods.....II-8
Specialty Pet Food.....II-8
1$100
   Super-premium Pet Foods.....II-9
Distribution of Pet Foods Worldwide.....II-9
1$100
  3. Product Innovations/Introductions.....II-1014 $1400  
   Kmart Launches Champion Breed Brand of Pet Foods.....II-10
PEDIGREE Brand Launches PEDIGREE Super Chew.....II-10
Del Monte to Launch New Snausages Fortune Snookies and Pup-Peroni Ribs.....II-10
Nutro to Introduce Natural Choice Healthy Desserts for Pets.....II-10
1$100
   Wal-Mart Unveils Natural Life Pet Food for Cats and Dogs.....II-11
Savory Market to Introduce Savory Dog Pet Food Seasonings.....II-11
Diamond Pet Foods Set to Launch Diamond Naturals.....II-11
Cargill Introduces Robustin Bioplus Dog Food.....II-11
Nestle Purina Launches First-Ever Prepared Meals for Dogs.....II-11
1$100
   Target Launches New Premium Pet Food Product Line under LIFELong Brand.....II-12
Nutro Products Augments Natural Choice® Product Line.....II-12
Mars to Introduce Goodlife Pet Food.....II-12
Dreyer's Introduces Dog Ice Cream in New Flavor.....II-12
Nutro Products Launches Natural Choice Large Breed Lamb Meal & Rice.....II-12
Topco Introduces Two Premium Brands of Pet Foods.....II-12
1$100
   Purina Petcare India Introduces Gamut of Pet Food.....II-13
Nutro Products Launches New Dry Cat Food.....II-13
9Lives Hits the Market Again.....II-13
Natural Pet Nutrition Introduces New Pet Food Range.....II-13
Del Monte Pet Products Introduces a Range of Dog Food and Snacks.....II-13
Purina Introduces Pro Plan Performance Bar.....II-13
Alagro Launches Majestic.....II-13
S&M NuTec Launches Organic Dog Food.....II-13
1$100
   Castor & Pollux Pet Supplies Launches Organix Line of Dry Dog and Cat Foods.....II-14
Petco Launches Max Cat Dry Cat Food.....II-14
Workin’ Dog Energy Gel in New Format.....II-14
Nestle Purina Launches Winalot Meaty Crunch.....II-14
Natural Products Introduces New Dancing Paws Slammon Salmon Canned Dog Food.....II-14
Kal Kan Foods Launches New Range of Products.....II-14
Lion Shoji Launches Catmate Kedama Taisaku.....II-14
Pedigree Crunchy Bites Dry Dog Food Launches Smartcube.....II-14
Nestle Purina Launches Chew Rific Dog Snacks.....II-14
1$100
   Hundekiks Launches No.1 Dog Treats.....II-15
E-Dog Dog Food Launched.....II-15
Kenko Shugi Launches Sakura and Wan Pack.....II-15
Friskies Svergie Introduces Pussi Favorit Kattgodis.....II-15
Techni-Cal Solutions Launches Four New Dog Food Varieties.....II-15
Pro-Visions Pet Launches New Purina Pro Plan Total Care Dry Cat Food.....II-15
Healthy Essentials Introduces Healthy Essentials Gravy.....II-15
1$100
   Virbac Laboratories Introduces Two Variants of Purina O.N.E. Jerky Strips.....II-16
Iams Introduces New Easy-Open, Re-Sealable Fetching Cans for Pet Food.....II-16
The Original Dog Biscuit Launches New Dog Treats.....II-16
Targeted Pet Treats Introduces Better Than Ears Premium Dog Treats.....II-16
Bakers Complete Dog Food Introduces Four New Flavors.....II-16
Friskies Introduces Four New Pet Food Variants.....II-16
Pet Life Introduces Dog Food with Real Sirloin.....II-16
Ralston Purina Launches Purina Beneful Dry Dog Food.....II-16
1$100
   Heinz Pet Products Launches Dog Snacks.....II-17
Pet Goods Mfg & Imports Launches Ice Cream for Dogs.....II-17
Kal Kan Foods Launches Treats.....II-17
Uncle Ben Launches Whiskas Vita Bites.....II-17
Whiskas Cat Food Launches New Cat Food.....II-17
Royal Canin Introduces Feline Nutrition Indoor 27.....II-17
Friskies Launches Two New Variants of Canned Cat Food.....II-17
Precise Pet Products Introduces Precise Plus Canine Adult Formula Dry Food and Canned
  Food.....II-17
Old Mother Hubbard Introduces New Dry and Canned Holistic Cat Food.....II-17
1$100
   Rochester Introduces Wegmans Canned Dog Food.....II-18
Hill's Pet Nutrition Launches Hill's Science Diet Dry Pet Food.....II-18
Friskies Petcare Launches Dry Cat Food.....II-18
Kmart’s Resorts to Brand Expansion.....II-18
Blue Dog Bakery Launches Low Fat Natural Dog Treats.....II-18
Friskies Petcare Launches Friskies Winalot Simply Fresh Wet Dog Food.....II-18
Sorga Introduces Three New Variants of Dog Food.....II-18
American Pet Food Launches Mobile Feeding Station for Cats.....II-18
1$100
   Ralston Purina Introduces Omega Tasty.....II-19
Midwestern Pet Food Introduces New Variants of Premium Dry Dog Food.....II-19
Nature’s Recipe Introduces New Varieties of Dog Treats.....II-19
Royal Canin Natural Blend Puppy Formula Dry Dog Food Launched.....II-19
Cesar Introduces Senior Dog Food.....II-19
HealthPro Nutrition Division Introduces VitaGravvy for Dry Dog Food Skin & Coat
  Formula.....II-19
Meggle Launches New Cat Food.....II-19
1$100
   H. J. Heinz Company Launches Pounce Plus Cat Treats.....II-20
New Science Diet Oral Care Dog Food from Hill’s Pet Nutrition.....II-20
Bow-Wow Botanicals Label Introduces Herbal Remedies in Gourmet Treat.....II-20
Iams Introduces Eukanuba Dental Defense System.....II-20
Friskies PetCare Introduces Dr Ballard Brand.....II-20
Heinz Pet Products Launches Skippy Premium Food.....II-20
Chewy Treats from Doctors Foster & Smith Tasty Snacks.....II-20
1$100
   Doctors Foster & Smith Adds Low Fat Pig’s Ears to Product Line.....II-21
Ark Naturals Introduces Ark Naturals Beef Jerky Sticks.....II-21
Dad’s Products Launches Two Variants of Kibble Select Ables Premium Dog Treats.....II-21
Heinz Pet Products Introduces Sausages Party Snack Chewy Dog Treats.....II-21
Kal Kan Foods Introduces Pedigree Dentabone.....II-21
Heinz Pets Products Launches Pounce Hairball Treat-Ment Cat Treats.....II-21
Ralston Purina Launches New Line of Kitty Treats.....II-21
Pedigree Pet Foods Launches Four Variants of Whiskas Cat Food.....II-21
Vitakraft Introduces Two Variants of Lovely’s Katzen-Snack.....II-21
Effem Launches Pedigree Rice Pops Hunde Snack.....II-21
1$100
   Friskies Launches Nutritious Dog Food to Aid Digestion.....II-22
Ralston Purina Introduces Purina Puppy Chow Dry Puppy Food.....II-22
Nikky Enterprises Launches Dr. Khan’s Dog Biscuits.....II-22
Kennelpak Pet Food Introduces Zest Canned Dog Food.....II-22
Real Petfood Launches Breath Freshening Dog Biscuits.....II-22
Vitakraft Launches Life Spezialfutter Fur Nager.....II-22
Vitakraft Introduces Vitakraft Papageienfutter.....II-22
Effem Launches Whiskas Top Premium-Katzen Trockennahrung Dry Cat Food.....II-22
Purina Deutschland Introduces Two Variants of Purina O.N.E......II-22
1$100
   H. von Gimborn Introduces Cat Treat.....II-23
Felix Launches Milk for Cat.....II-23
Nutro Products Expands Dog Biscuits Product Line.....II-23
Ralston Purina Introduces Treats for Dogs.....II-23
Pets.com Launches Pets.complete Line of Private Label Products.....II-23
1$100
  4. Recent Industry Activity.....II-249 $900  
   Del Monte Recalls Select Pet Food Product Codes.....II-24
Mars Signs Agreement with Nutro Products.....II-24
Menu Food Recalls Pet Foods.....II-24
Central Garden & Pet Takes Over Breeders Choice Pet Foods.....II-24
1$100
   NPF Japan to Build New Facility for Pet Food Production.....II-25
Munchkin’s Subsidiary Acquires Fat Cat.....II-25
Doctors Foster & Smith Acquires Neeps.....II-25
Happy Howie’s Acquires Pet Magic.....II-25
Provimi Acquires SESA.....II-25
1$100
   Del Monte Foods Acquires Meow Mix.....II-26
Chengdu Care Pet Foods Commences Production at New Base.....II-26
Nestle to Establish Pet Food Unit for Purina Brand.....II-26
Nisshin Pet Foods Adds to JP-Style Brand of High-end Dog Foods.....II-26
Mars Purchases Doane Pet Care Enterprises.....II-26
1$100
   Senomyx Expands and Amends Agreement with Nestle.....II-27
AFB International Acquires Pet Food Palatant Operations of NutriScience.....II-27
Del Monte Foods Acquires Kraft Foods' Milk-Bone Brand.....II-27
International Pet Food to Expand Production Capacity.....II-27
Venky's (India) Plans to Set up Pet Food Unit.....II-27
Nordic Petfood Invests in Romanian Canned Pet Food Factory.....II-27
1$100
   Kuhara’s Plans for Pet Food Production.....II-28
Royal Pet Meals Acquires Thirsty Pooch.com.....II-28
JAKKS Pacific Enters into Global Licensing Agreement with Meow Mix.....II-28
Provimi Acquires Ben.....II-28
Provimi Acquires Pet-Hungaria.....II-28
1$100
   Rayovac Acquires Tetra Holding.....II-29
Nestle Purina PetCare Recalls Venezuelan-made Pet Food Products.....II-29
Curtain Falls Down on Old Mother Hubbard Plant.....II-29
Cranswick Pet Foods Establishes an Ultra Modern Pet Food Facility.....II-29
Granfino Introduces Pet Food Brand at Rio de Janeiro Market.....II-29
C&D Foods Buys Primetime Petfoods.....II-29
Del Monte Sells Select Brands to Royal Canin.....II-29
1$100
   Inaba Pet Food Establishes Dog Food Production Unit.....II-30
Iams Acquires Stake in Pet Medical Insurance Company.....II-30
Del Monte Foods Acquires Business Lines from H.J. Heinz Company.....II-30
Mars Acquires Royal Canin (France) Pet Food.....II-30
Procter & Gamble Grants License to Travel Meals.....II-30
Diamond Pet Foods Invests US$18 Million to Establish Pet Food Facility.....II-30
1$100
   Nestle Acquires Ralston Purina.....II-31
Doane Pet Care Company Divests Wet Pet Food Business.....II-31
Svenska Lantmannen Purchases Doggy.....II-31
Royal Canin Buys James Wellbeloved.....II-31
Nestle Acquires Cargill’s Pet Food Division.....II-31
Doane Pet Care Acquires AS Arovit Petfood.....II-31
Ralston Purina Company Purchases Bonnie Pet Foods.....II-31
Friskies France Purchases Mac'ani.....II-31
1$100
   Bioproducts and Inghams Form Joint Venture.....II-32
Iams Partners with Galileo Laboratories.....II-32
Iansa Enters into Licensing Agreement with Spillers Food International.....II-32
Ralston Purina Divests Battery Operations.....II-32
Iams and American Zoo and Aquarium Association to Feed Big Cats.....II-32
Heinz North America Establishes Heinz Specialty Pet Food Organization.....II-32
1$100
  5. Focus on Select Global Players.....II-332 $200  
   C&D Foods Ltd. (Ireland).....II-33
Del Monte Foods (USA).....II-33
Doane Pet Care Company (USA).....II-33
Hartz Mountain Corporation (USA).....II-33
Hill’s Pet Nutrition, Inc. (USA).....II-33
1$100
   Mars, Inc. (USA).....II-34
Nestle Purina PetCare Company (USA).....II-34
Nutro Products, Inc. (USA).....II-34
The Iams Company (USA).....II-34
1$100
  6. Global Market Perspective.....II-3516 $4800  
   Table 9: World Recent Past, Current & Future Analysis for Pet Foods by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....II-351$300
   Table 10: World long-term Projections for Pet Foods by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....II-361$300
   Table 11: World Historic Review for Pet Foods by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....II-371$300
   Table 12: World 20-Year Perspective for Pet Foods by Geographic Region – Percentage Breakdown of Value Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....II-381$300
   Table 13: World Recent Past, Current & Future Analysis for Cat Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....II-391$300
   Table 14: World long-term Projections for Cat Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....II-401$300
   Table 15: World Historic Review for Cat Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....II-411$300
   Table 16: World 20-Year Perspective for Cat Food by Geographic Region – Percentage Breakdown of Value Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....II-421$300
   Table 17: World Recent Past, Current & Future Analysis for Dog Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....II-431$300
   Table 18: World long-term Projections for Dog Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....II-441$300
   Table 19: World Historic Review for Dog Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....II-451$300
   Table 20: World 20-Year Perspective for Dog Food by Geographic Region – Percentage Breakdown of Value Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....II-461$300
   Table 21: World Recent Past, Current & Future Analysis for Other Pet Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....II-471$300
   Table 22: World long-term Projections for Other Pet Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....II-481$300
   Table 23: World Historic Review for Other Pet Food by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....II-491$300
   Table 24: World 20-Year Perspective for Other Pet Food by Geographic Region – Percentage Breakdown of Value Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....II-501$300
III. MARKET116$1950
  1. The United States.....III-128 $2100  
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
Market Trends & Issues.....III-1
Seasons Pet Food Awarded Unique Pet Food Patent on Seasonal Pet Food .....III-1
Pet Foods Market – Witnessing Innovative Product Launches.....III-1
1$75
   Robust Growth in Premium Quality Pet Food Segment.....III-2
Growth in Sales of Pet Food Products.....III-2
1$75
   Key Statistics.....III-3
Table 25: Leading Players in the US Pet Foods Market (2007): Percentage Breakdown of Value Sales for Nestle Purina, P&G - Iams, Colgate-Hills, Mars, Del Monte Foods, Nutro, Private Label, and Others (includes Corresponding Graph/Chart).....III-3

Table 26: Leading Players in the US Wet Cat Food Market (2007): Percentage Breakdown of Value Sales for Nestle Purina, Del Monte Foods, Mars, Private Label, and Others (includes Corresponding Graph/Chart).....III-3

Table 27: Leading Players in the US Wet Dog Food Market (2007): Percentage Breakdown of Value Sales for Mars, Nestle Purina, Private Label, and Others (includes Corresponding Graph/Chart).....III-3

Table 28: Leading Brands in the US Dry Dog Food Market (2006): Sales in US$ Million for Iams, Purina One, Purina Beneful, Pedigree Mealtime, and Private Label (includes Corresponding Graph/Chart).....III-3
1$150
   Table 29: Leading Brands in the US Dog Food Market (2005): Sales in US$ by Million for Iams (Dry), Purina One (Dry), Beneful (Dry),Pedigree Mealtime (Dry), Purina Dog Chow (Dry), Cesar Select Dinners (Wet), Alpo Prime Cuts (Wet), Pedigree (Wet), Mighty Dog (Wet), and Private Label (Dry) (includes Corresponding Graph/Chart).....III-4

Table 30: Leading Brands in the US Cat Food Market (2005): Sales in US$ Million for Friskies Fancy Feast (Wet), Friskies (Wet), Iams (Dry), 9 Lives (Wet), Meow Mix (Dry), Purina Cat Chow (Dry), Friskies (Dry), Purina One (Dry), Private Label (Dry), and Private Label (Wet) (includes Corresponding Graph/Chart).....III-4
1$150
   Table 31: Pet Products and Services Market in the US (2006 & 2007): Expenditure in US$ Billion by Segment – Food, Supplies/OTC Medicine, Vet Care, Pet Services (Grooming and Boarding), and Live Animal Purchases (includes Corresponding Graph/Chart).....III-5

Table 32: Pet Supply and Services Market in the US (2005): Percentage Breakdown of Value Sales by Category – Food, Services, and Supplies & Live Animals (includes Corresponding Graph/Chart).....III-5

Table 33: Pet Population in the US (2006): Number of Pets (in Million) by Type – Freshwater Fish, Cats, Dogs, Small Animals, Birds, Equine, Reptiles, and Saltwater Fish (includes Corresponding Graph/Chart).....III-5
1$150
   Table 34: Number of Pet-Owning Households in the US (2006): Millions of Households by Pet Type – Dogs, Cats, Freshwater Fish, Birds, Small Animals, Reptiles, Equine, and Saltwater Fish (includes Corresponding Graph/Chart).....III-6

Table 35: Pets Market in the US (2001-2007): Expenditure on Pets in US$ Billion (includes Corresponding Graph/Chart).....III-6
1$150
   Table 36: Pet Foods Market in the US (2000-2004): Average Annual Household Expenditure in US$ (includes Corresponding Graph/Chart).....III-7

Table 37: Pet Foods Market in the US (2004-2006): Sales through Food Stores in US$ Million by Pet Food Type – Dog Food (Dry, Wet, and Moist), Cat Food (Dry, Wet, and Moist), Dog and Cat Treats, and Other Pet Food (includes Corresponding Graph/Chart).....III-7
1$150
   Table 38: Pet Foods Market in the US (2004-2006): Sales through Food Stores in Million Units by Pet Food Type – Cat Food (Wet, Dry, and Moist), Dog Food (Wet, Dry, and Moist), Dog and Cat Treats, and Other Pet Food (includes Corresponding Graph/Chart).....III-8

Table 39: Pet Foods Market in the US (2002-2006): Exports of Dog and Cat Food in US$ Million by Select Country – Canada, Japan, Mexico, Australia, and Belgium (includes Corresponding Graph/Chart).....III-8
1$150
   Table 40: Natural and Organic Pet Foods Market in the US (2001, 2005 & 2010): Retail Sales in US$ Million (includes Corresponding Graph/Chart).....III-9

Table 41: Pet Food Sales in the US (2005): Percentage Breakdown of Value Sales by Retail Channel – Mass Merchandisers, Supermarkets, Pet Specialty Stores, and Others (Boarding Kennels, Grooming Salons, Veterinarians) (includes Corresponding Graph/Chart).....III-9
1$150
   Product Launches/Developments.....III-109$675
   Strategic Corporate Developments.....III-195$375
   Key Players.....III-24
Del Monte Foods.....III-24
Doane Pet Care Company.....III-24
Hartz Mountain Corporation.....III-24
1$75
   Hill’s Pet Nutrition, Inc......III-25
Mars, Inc......III-25
MasterFoods Ltd. (USA).....III-25
Nestle Purina PetCare Company.....III-25
Nutro Products, Inc......III-25
1$75
   The Iams Company.....III-26
B. Market Analytics.....III-26
Table 42: US Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-26
1$150
   Table 43: US Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-27

Table 44: US Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-27
1$150
   Table 45: US 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-28
1$75
  2. Canada.....III-295 $375  
   A. Market Analysis.....III-29
Current & Future Analysis.....III-29
Market Overview.....III-29
Growth Emerging from Dry Premium Food and Treats.....III-29
Market Structure.....III-29
Private Labels Show High Level of Performance.....III-29
Private Labels and Brands Vie for Market Share.....III-29
1$75
   Key Statistics.....III-30
Table 46: Leading Players in the Canadian Cat Food Market (2007): Percentage Breakdown of Value Sales for Nestlé Purina Pet Care, Mars Canada, Iams Canada Company, DLM Foods Canada, Hill's Pet Nutrition Canada, Nutro Products, Private Label, and Others (includes Corresponding Graph/Chart).....III-30

Table 47: Leading Players in the Canadian Dog Food Market (2007): Percentage Breakdown of Value Sales for Nestlé Purina Pet Care, Mars Canada, Iams Canada Company, DLM Foods Canada, Hill's Pet Nutrition Canada, Nutro Products, Private Label, and Others (includes Corresponding Graph/Chart).....III-30
Product Launches/Developments.....III-30
1$150
   B. Market Analytics.....III-31
Table 48: Canadian Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-31
1$150
   Table 49: Canadian Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-32

Table 50: Canadian Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-32
1$150
   Table 51: Canadian 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-33
1$75
  3. Japan.....III-347 $525  
   A. Market Analysis.....III-34
Current & Future Analysis.....III-34
Market Overview.....III-34
Small Mammals, and Exotic and Unique Bird Food to Drive Other Pet Foods
  Growth.....III-34
Premium Products Boost Market Value.....III-34
1$75
   Social and Housing Changes Drive Pet Foods Market.....III-35
Growing Popularity of Functional Food.....III-35
Standard Priced Products Sales Remain Steady.....III-35
Superstores Dominate Retail Channel.....III-35
Nestle Purina and Master Foods Vie for Market Supremacy.....III-35
Regulations for Pet Foods.....III-35
1$75
   Key Statistics.....III-36
Table 52: Leading Players in the Japanese Cat Food Market (2007): Percentage Breakdown of Value Sales for Nestle Purina, MasterFoods, Inaba Pet Food, Nisshin Pet Food, Petline, and Others (includes Corresponding Graph/Chart).....III-36

Table 53: Leading Players in the Japanese Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Hills-Colgate, Nestle Purina, Nippon Pet Food, Unicharm Pet Care, Nisshin Pet Food, and Others (includes Corresponding Graph/Chart).....III-36
1$150
   Product Launches/Developments.....III-37
Strategic Corporate Developments.....III-37
1$75
   Key Players.....III-38
DoggyMan H. A. Co., Ltd......III-38
Hill's-Colgate Japan Ltd......III-38
Iams Japan Corporation.....III-38
MasterFoods Japan.....III-38
NPF Japan Co., Ltd......III-38
Nisshin Petfood, Inc......III-38
1$75
   B. Market Analytics.....III-39
Table 54: Japanese Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-39

Table 55: Japanese Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-39
1$150
   Table 56: Japanese Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-40

Table 57: Japanese 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-40
1$150
  4. Europe.....III-416 $450  
   A. Market Analysis.....III-41
Current & Future Analysis.....III-41
Table 58: Leading Players in the European Pet Foods Market (2007): Percentage Breakdown of Value Sales for Mars, Nestle Purina, and Others (includes Corresponding Graph/Chart).....III-41
1$150
   B. Market Analytics.....III-42
Table 59: European Recent Past, Current & Future Analysis for Pet Foods by Geographic Region – France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-42
1$150
   Table 60: European Long-term Projections for Pet Foods by Geographic Region – France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-431$150
   Table 61: European Historic Review for Pet Foods by Geographic Region – France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-44

Table 62: European Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-44
1$150
   Table 63: European Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-45

Table 64: European Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-45
1$150
   Table 65: European 20-Year Perspective for Pet Foods by Geographic Region – Percentage Breakdown of Value Sales for France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets for Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-46

Table 66: European 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-46
1$150
  4a. France.....III-474 $300  
   A. Market Analytics.....III-47
Current & Future Analysis.....III-47
Growing Product Segmentation.....III-47
Supermarket and Hypermarkets Dominate Distribution.....III-47
Key Statistics.....III-47
Table 67: Leading Players in the French Pet Foods Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestle Purina SAS, and Others (includes Corresponding Graph/Chart).....III-47
1$150
   Table 68: Cat & Dog Food Market in France (2005): Percentage Breakdown of Value Sales by Category – Cat Moist, Dog Moist, Dry Dog Food, Dry Cat Food, Cat Snacks, and Dog Snacks (includes Corresponding Graph/Chart).....III-48
Strategic Corporate Developments.....III-48
1$75
   B. Market Analytics.....III-49
Table 69: French Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-49

Table 70: French Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-49
1$150
   Table 71: French Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-50

Table 72: French 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart).....III-50
1$150
  4b. Germany.....III-517 $525  
   A. Market Analysis.....III-51
Current & Future Analysis.....III-51
Table 73: Pet Population in Germany (2000): Number of Pets (in Million) by Type – Cats, Dogs, Birds, and Small Animals (includes corresponding Graph/Chart).....III-51
Organic Pet Foods.....III-51
Super Premium and Standard Premium Sales on Rise.....III-51
Consumers Prefer Shopping in Non-Specialist Shops.....III-51
1$150
   Key Statistics.....III-52
Table 74: Leading Players in the German Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods GmbH, Nestlé Purina Petcare Deutschland GmbH, Vitakraft-Werke Wührmann & Sohn, H Von Gimborn GmbH, Private Label, and Others (includes Corresponding Graph/Chart).....III-52

Table 75: Leading Players in the German Cat Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods GmbH, Nestlé Purina Petcare Deutschland GmbH, H Von Gimborn GmbH, Private Label, and Others (includes Corresponding Graph/Chart).....III-52
1$150
   Table 76: Dog and Cat Food Market in Germany (2005): Percentage Breakdown of Value Sales by Distribution Channel –Supermarkets/Hypermarkets, Pet Shops, Pet Superstores, Veterinary Clinics, Other Food Stores, and Other Non-Food Stores (includes Corresponding Graph/Chart).....III-53
Product Launches/Developments.....III-53
1$75
   Key Players.....III-54
H. VON Gimborn GmbH.....III-54
Iams Pet Food GmbH & Co. KG.....III-54
Masterfoods GmbH.....III-54
1$75
   Nestlé Purina PetCare Germany GmbH.....III-55
Vitakraft Werke Wührmann & Sohn GmbH & Co. KG.....III-55
B. Market Analytics.....III-55
Table 77: German Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-55
1$150
   Table 78: German Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-56

Table 79: German Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-56
1$150
   Table 80: German 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-57
1$75
  4c. The United Kingdom.....III-589 $675  
   A. Market Analysis.....III-58
Current & Future Analysis.....III-58
Small Pets – Big Potential.....III-58
Consumers Prefer Premium Products.....III-58
Key Statistics.....III-58
Table 81: Leading Players in the UK Dog and Cat Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestle-Purina, and Others (includes Corresponding Graph/Chart).....III-58
1$150
   Table 82: Leading Brands in the UK Pet Foods Market (2005 & 2006): Sales in £ Million for Whiskas Pouch, Felix Pouch, Whiskas Can, Pedigree Can, Bakers, Go Cat, Iams, Felix Can, Winalot Can, and Butchers Can (includes Corresponding Graph/Chart).....III-59

Table 83: Prepared Pet Foods Market in the UK (2006): Sales in ‘000 Tons by Food Type – Dog Food (Complete Dry, Moist, Treats, and Mixers), Cat Food (Moist, and Dry), and Small Animals (Rabbit, Guinea Pig, and Rodent) (includes Corresponding Graph/Chart).....III-59
1$150
   Table 84: Prepared Pet Foods Market in the UK (2006): Sales in £ Million by Food Type – Dog Food (Complete Dry, Moist, Treats, and Mixers), Cat Food (Moist, and Dry), and Small Animals (Rabbit, Guinea Pig, and Rodent) (includes Corresponding Graph/Chart).....III-60

Table 85: Pet Foods Market in the UK (2006): Sales in £ Million by Food Type – Dog Food (Dry Dog-food, Canned Dog-food, Dog Treats, Dog Trays, and Dog Pouches), and Cat Food (Cat Pouches, Canned Cat-food, Dry Cat-food, Cat Trays, and Cat Treats) (includes Corresponding Graph/Chart).....III-60
1$150
   Table 86: Dog and Cat Food Market in the UK (2000-2005): Sales in Thousand Tons by Food Type – Dog Food (Complete Dry, Moist, Treats, and Mixers), and Cat Food (Moist, and Others) (includes Corresponding Graph/Chart).....III-61

Table 87: Dog and Cat Food Market in the UK (2000-2005): Sales in £ Million by Food Type – Dog Food (Complete Dry, Moist, Treats, and Mixers), and Cat Food (Moist, and Others) (includes Corresponding Graph/Chart).....III-61
1$150
   Table 88: Dog Food Market in the UK (2005): Percentage Breakdown of Value Sales by Distribution Channel – Supermarkets/Hypermarkets, Pet Superstores, Pet Shops, Veterinary Clinics, Other Food Stores, and Other Non-Food Stores (includes Corresponding Graph/Chart).....III-62

Table 89: Cat Food Market in the UK (2005): Percentage Breakdown of Value Sales by Distribution Channel – Supermarkets/Hypermarkets, Pet Superstores, Pet Shops, Veterinary Clinics, Other Food Stores, and Other Non-Food Stores (includes Corresponding Graph/Chart).....III-62
Product Launches/Developments.....III-62
1$150
   Strategic Corporate Developments.....III-631$75
   Key Players.....III-64
Masterfoods UK Ltd......III-64
Nestlé-Purina Petcare UK Ltd......III-64
Procter & Gamble Ltd......III-64
1$75
   B. Market Analytics.....III-65
Table 90: UK Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-65

Table 91: UK Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-65
1$150
   Table 92: UK Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-66

Table 93: UK 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-66
1$150
  4d. Italy.....III-675 $375  
   A. Market Analysis.....III-67
Current & Future Analysis.....III-67
Stable Market for Pet Foods.....III-67
Shift from Dry to Premium Food.....III-67
Key Statistics.....III-67
Table 94: Leading Players in the Italian Dog and Cat Food Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, Wonderfood SpA, Mars, Hill's Pet Nutrition SpA, Private Label, and Others (includes Corresponding Graph/Chart).....III-67
1$150
   Table 95: Leading Players in the Italian Dog Food Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, Mars, Wonderfood SpA, Hill’s Pet Nutrition SpA, Private Label, and Others (includes Corresponding Graph/Chart).....III-68

Table 96: Leading Players in the Italian Cat Food Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, Wonderfood SpA, Hill's Pet Nutrition SpA, Mars, P&G - Iams, Private Label, and Others (includes Corresponding Graph/Chart).....III-68

Table 97: Dog Food Market in Italy (2005): Percentage Breakdown of Value Sales by Distribution Channel – Pet Shops, Supermarkets/Hypermarkets, Pet Superstores, Veterinary Clinics, Other Food Stores, and Other Non-Food Stores (includes Corresponding Graph/Chart).....III-68
1$150
   Table 98: Cat Food Market in Italy (2005): Percentage Breakdown of Value Sales by Distribution Channel – Supermarkets/Hypermarkets, Pet Shops, Pet Superstores, Veterinary Clinics, Other Food Stores, and Other Non-Food Stores (includes Corresponding Graph/Chart).....III-69
Key Players.....III-69
Masterfoods Italy.....III-69
Morando SpA.....III-69
Nestle Purina Petcare Italy SpA.....III-69
Procter & Gamble Italia SpA.....III-69
1$75
   B. Market Analytics.....III-70
Table 99: Italian Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-70

Table 100: Italian Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-70
1$150
   Table 101: Italian Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-71

Table 102: Italian 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-71
1$150
  4e. Spain.....III-725 $375  
   A. Market Analysis.....III-72
Current & Future Analysis.....III-72
Growing Demand for Premium and Super-Premium Foods.....III-72
Decline in Mid-Priced Dog Food Brands.....III-72
1$75
   Key Statistics.....III-73
Table 103: Dog Food Market in Spain (2005): Percentage Breakdown of Value Sales by Distribution Channel – Pet Shops, Pet Superstores & Supermarkets/ Hypermarkets, Veterinary Clinics, Other Food Stores, and Other Non-Food Stores (includes Corresponding Graph/Chart).....III-73

Table 104: Cat Food Market in Spain (2005): Percentage Breakdown of Value Sales by Distribution Channel – Pet Superstores & Supermarkets/ Hypermarkets, Pet Shops, Veterinary Clinics, Other Food Stores, and Other Non-Food Stores (includes Corresponding Graph/Chart).....III-73
1$150
   Key Player.....III-74
Masterfoods Effem España.....III-74
B. Market Analytics.....III-74
Table 105: Spanish Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-74
1$150
   Table 106: Spanish Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-75

Table 107: Spanish Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-75
1$150
   Table 108: Spanish 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-76
1$75
  4f. Russia.....III-773 $225  
   A. Market Analysis.....III-77
Current & Future Analysis.....III-77
Market Overview.....III-77
Key Statistics.....III-77
Table 109: Leading Players in the Russian Dog Food Market (2007): Percentage Breakdown of Value Sales for Mars, Nestle-Purina, and Others (includes Corresponding Graph/Chart).....III-77

Table 110: Leading Players in the Russian Cat Food Market (2007): Percentage Breakdown of Value Sales for Mars, Nestlé-Purina, and Others (includes Corresponding Graph/Chart).....III-77
1$150
   B. Market Analytics.....III-78
Table 111: Russian Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-78

Table 112: Russian Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-78
1$150
   Table 113: Russian Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-79

Table 114: Russian 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-79
1$150
  4g. Rest of Europe.....III-8017 $1275  
   A. Market Analysis.....III-80
Current & Future Analysis.....III-80
Focus on Select Markets.....III-80
Austria.....III-80
Balance Between Value and Volume Growth.....III-80
Cat Food – Largest Market Segment.....III-80
Retail Channel.....III-80
1$150
   Table 115: Leading Players in the Austrian Dog Food Market (2007): Percentage Breakdown of Value Sales for Masterfoods Austria GmbH, Nestle-Purina, Adolf Rupp Herrnmühle OHG, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-81

Table 116: Leading Players in the Austrian Cat Food Market (2007): Percentage Breakdown of Value Sales for Masterfoods Austria GmbH, Nestle-Purina, Adolf Rupp Herrnmühle OHG, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-81
Belgium.....III-81
1$150
   Table 117: Leading Players in the Belgian Dog Food Market (2007): Percentage Breakdown of Value Sales for Masterfoods NV SA, Nestle-Purina, Vitakraft SA NV, P&G - Iams, Hill's Pet Products Benelux NV/SA, Private Label, and Others (includes Corresponding Graph/Chart).....III-82

Table 118: Leading Players in the Belgian Cat Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods NV SA, Nestle-Purina, P&G - Iams, Hill's Pet Products Benelux NV/SA, Private Label, and Others (includes Corresponding Graph/Chart).....III-82
1$150
   Bulgaria.....III-83
Czech Republic.....III-83
Table 119: Leading Players in the Czech Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods ks, Nestlé-Purina, KSK Bono sro, P&G - Iams, Delikan sro, and Others (includes Corresponding Graph/Chart).....III-83
Denmark.....III-83
Table 120: Leading Players in the Danish Dog Food Market (2007): Percentage Breakdown of Value Sales for Masterfoods Denmark A/S, Hill's Pet Nutrition, P&G - Iams, Nutro A/S, Vitakraft Danmark A/S, Private Label, and Others (includes Corresponding Graph/Chart).....III-83
1$150
   Table 121: Leading Players in the Danish Cat Food Market (2007): Percentage Breakdown of Value Sales for Masterfoods Denmark A/S, Iams, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-84
Finland.....III-84
Table 122: Leading Players in the Finnish Dog Food Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, MasterFoods Oy, Hill's Pet Nutrition, Nutro Products, VPG Finland Oy, Private Label, and Others (includes Corresponding Graph/Chart).....III-84

Table 123: Leading Players in the Finnish Cat Food Market (2007): Percentage Breakdown of Values Sales for Nestle-Purina, MasterFoods Oy, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-84
1$150
   Greece.....III-85
Table 124: Leading Players in the Greek Dog Food Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, MasterFoods GmbH, Sarantis SA, Hill's Pet Nutrition, Pet Vet Supplies SAI, Private Label, and Others (includes Corresponding Graph/Chart).....III-85

Table 125: Leading Players in the Greek Cat Food Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, MasterFoods GmbH, Sarantis SA, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-85
Hungary.....III-85
1$150
   Table 126: Leading Players in the Hungarian Dog Food Market (2007): Percentage Breakdown of Value Sales for Masterfoods Hungary Kft, Nestlé-Purina, Vitakraft AG, Private Label, and Others (includes Corresponding Graph/Chart).....III-86

Table 127: Leading Players in the Hungarian Cat Food Market (2007): Percentage Breakdown of Value Sales for Masterfoods Hungary Kft, Nestlé-Purina, Vitakraft AG, Private Label, and Others (includes Corresponding Graph/Chart).....III-86
1$150
   Norway.....III-87
Table 128: Leading Players in the Norwegian Dog Food Market (2007): Percentage Breakdown of Value Sales for Nestlé Purina, MasterFoods, P&G - Iams, Hill's Pet Nutrition, Norsk Dyremat AS, Private Label, and Others (includes Corresponding Graph/Chart).....III-87

Table 129: Leading Players in the Norwegian Cat Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé Purina, P&G - Iams, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-87
Poland.....III-87
1$150
   Table 130: Leading Players in the Polish Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé-Purina, Private Label, and Others (includes Corresponding Graph/Chart).....III-88

Table 131: Leading Players in the Polish Cat Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé-Purina, Vitakraft AG, Private Label, and Others (includes Corresponding Graph/Chart).....III-88
Portugal.....III-88
Table 132: Leading Players in the Portuguese Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé Purina, P&G - Iams,Provimi Portuguesa SA, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-88
1$150
   Table 133: Leading Players in the Portuguese Cat Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé Purina, P&G - Iams,Provimi Portuguesa SA, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-89

Table 134: Cat Food Market in Portugal (2005): Percentage Breakdown of Value Sales by Retail Channel – Hypermarkets & Supermarkets, Pet Shops, Vets, Non-Food Stores, and Others (includes Corresponding Graph/Chart).....III-89
Romania.....III-89
Romanian Pet Food Market Reaches New Heights.....III-89
1$150
   Slovakia.....III-90
Table 135: Leading Players in the Slovakian Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods Slovakia, Nestlé-Purina, Provimi Pet Food CZ sro, Delikan sro, and Others (includes Corresponding Graph/Chart).....III-90

Table 136: Leading Players in the Slovakian Cat Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods Slovakia, Nestlé-Purina, LB Products, and Others (includes Corresponding Graph/Chart).....III-90
Sweden.....III-90
Switzerland.....III-90
1$150
   Table 137: Leading Players in the Swedish Market for Pet Foods (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé-Purina, Private Label, and Others (includes Corresponding Graph/Chart).....III-91

Table 138: Leading Players in the Swedish Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé-Purina, Others (includes Corresponding Graph/Chart).....III-91
The Netherlands.....III-91
Table 139: Leading Players in the Dutch Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé-Purina, P&G - Iams, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-91
1$150
   Table 140: Leading Players in the Dutch Cat Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestlé-Purina, P&G - Iams, Hill's Pet Nutrition, Private Label, and Others (includes Corresponding Graph/Chart).....III-92
Turkey.....III-92
Product Launches/Developments.....III-92
1$75
   Strategic Corporate Developments.....III-93
Key Players.....III-93
C&D Foods Ltd. (Ireland).....III-93
1$75
   Tropikal Bahçe ve Evcil Hayvan Ürünleri A.S. (Turkey).....III-94
B. Market Analytics.....III-94
Table 141: Rest of Europe Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-94
1$150
   Table 142: Rest of Europe Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-95

Table 143: Rest of Europe Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-95
1$150
   Table 144: Rest of Europe 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-96
1$75
  5. Asia-Pacific.....III-9710 $750  
   A. Market Analysis.....III-97
Current & Future Analysis.....III-97
Focus on Select Markets.....III-97
Australia.....III-97
China.....III-97
The Monster Land Wakes Up to Pet Foods.....III-97
1$75
   Import & Export Scenario.....III-98
Table 145: Chinese Recent Past, Current & Future Analysis for Cat & Dog Food Market with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-98
Hong Kong.....III-98
Table 146: Distribution Pattern of Pet Foods in Hong Kong (2000): Specialty Market and Consumer Retail.....III-98
1$150
   India.....III-99
Market Overview.....III-99
A Developing Market for Pet Foods.....III-99
1$150
   Table 147: Indian Recent Past Current & Future Analysis for Pet Foods Market with Annual Sales Figures in ‘000 Tons for Years 2000 through 2010 (includes Corresponding Graph/Chart).....III-100
Malaysia.....III-100
New Zealand.....III-100
Table 148: Pet Foods Market in New Zealand (2005): Percentage Breakdown of Value Sales by Distribution Channel – Retail, Vet/Pet, and Rural (includes Corresponding Graph/Chart).....III-100

Table 149: Dog Food Market in New Zealand (2005): Percentage Breakdown of Value Sales by Category – Chill, Dry, and Can (includes Corresponding Graph/Chart).....III-100
1$150
   Table 150: Cat Food Market in New Zealand (2005): Percentage Breakdown of Value Sales by Category – Can, Dry, and Chill (includes Corresponding Graph/Chart).....III-101
Singapore.....III-101
South Korea.....III-101
Taiwan.....III-101
Table 151: Pet Foods Market in Taiwan (2005): Percentage Breakdown of Value Sales by Distribution Channel – Specialty Stores, and Supermarket & Hypermarkets.....III-101
Thailand.....III-101
1$150
   The Philippines.....III-102
Product Launches/Developments.....III-102
1$75
   Strategic Corporate Developments.....III-1032$150
   B. Market Analytics.....III-105
Table 152: Asia-Pacific Recent Past Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-105

Table 153: Asia-Pacific Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-105
1$150
   Table 154: Asia-Pacific Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-106

Table 155: Asia-Pacific 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-106
1$150
  6. Latin America.....III-1077 $525  
   A. Market Analysis.....III-107
Current & Future Analysis.....III-107
Table 156: Leading Players in the Latin American Pet Foods Market (2007): Percentage Breakdown of Value Sales for Mars, Nestle Purina, and Others (includes Corresponding Graph/Chart).....III-107
Focus on Select Markets.....III-107
Argentina.....III-107
Packaged Pet Food Trend Catches Up.....III-107
1$150
   Table 157: Leading Players in the Argentinean Dog Food Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, Mars, Sagemuller, and Others (includes Corresponding Graph/Chart).....III-108
Brazil.....III-108
Table 158: Leading Players in the Brazilian Pet Foods Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestle Purina PetCare, and Others (includes Corresponding Graph/Chart).....III-108

Table 159: Pet Foods Market in Brazil (2005): Percentage Breakdown of Value Sales by Category – Dry, Semi-Moist, Canned, and Snack (biscuits) (includes Corresponding Graph/Chart).....III-108
Chile.....III-108
1$150
   Colombia.....III-109
Table 160: Leading Players in the Columbian Pet Foods Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, Finca, Italcol, and Others (includes Corresponding Graph/Chart).....III-109
Mexico.....III-109
Table 161: Leading Players in the Mexican Dog Food Market (2007): Percentage Breakdown of Value Sales for MasterFoods, Nestle-Purina, Hill's Pet Products de México SA de CV, Private Label, and Others (includes Corresponding Graph/Chart).....III-109
1$150
   Table 162: Leading Players in the Mexican Cat Food Market (2007): Percentage Breakdown of Value Sales for Nestle-Purina, MasterFoods, Hill's Pet Products de México SA de CV, Private Label, and Others (includes Corresponding Graph/Chart).....III-110
Venezuela.....III-110
Product Launches/Developments.....III-110
1$75
   Strategic Corporate Developments.....III-1111$75
   B. Market Analytics.....III-112
Table 163: Latin American Recent Past Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-112

Table 164: Latin American Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-112
1$150
   Table 165: Latin American Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-113

Table 166: Latin American 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-113
1$150
  7. Rest of World.....III-1143 $450  
   A. Market Analysis.....III-114
Current & Future Analysis.....III-114
1$75
   South Africa.....III-115
B. Market Analytics.....III-115
Table 167: Rest of World Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes Corresponding Graph/Chart).....III-115

Table 168: Rest of World Long-term Projections for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes Corresponding Graph/Chart).....III-115
1$150
   Table 169: Rest of World Historic Review for Pet Foods by Product Segment – Cat Food, Dog Food, and Other Pet Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes Corresponding Graph/Chart).....III-116

Table 170: Rest of World 20-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value Sales for Cat Food, Dog Food, and Other Pet Food Markets for Years 1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart).....III-116
1$150
IV. COMPETITIVE LANDSCAPE201$995
  132 $1320  
  
Total Companies Profiled: 152 (including Divisions/Subsidiaries -223 )

Region/Country                 Players

The United States                 45 
Canada                             4 
Japan                              8
Europe                           135  
     France                       12 
     Germany                      15 
     The United Kingdom           11
     Italy                        20 
     Spain                         8
     Rest of Europe               69 
Asia-Pacific (Excluding Japan)    25 
Middle East                        2
Latin America                      4
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