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OUTDOOR ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 192 companies including many key and niche players such as -

Adams Outdoor Advertising
Adspace Networks, Inc.
APG|SGA SA
APN Outdoor Group Ltd.
Bell Media
Burkhart Advertising, Inc.

Click here to request a full list of companies covered in the report...

Code: MCP-1610
Price: $4950
Companies: 192
Pages: 593
Date: September 2017
Market Data Tables: 299
  Status: * New Report



TABLE OF CONTENTS


  OUTDOOR ADVERTISING (Complete Report) Pages : 593   | $4950

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   Advertising: An Essential Requisite for Corporate/Brand Survival & Existence.....II-11$100
   World Advertising Market – Key Statistics.....II-2
Table 1: World Recent Past, Current and Future Analysis for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....II-2
1$350
   Table 2: World Historic Review for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-31$350
   Table 3: World 14-Year Perspective for Total Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....II-41$350
   Table 4: Worldwide Advertising Market (2017): Percentage Breakdown of Advertising Expenditure by Media Category (includes corresponding Graph/Chart).....II-5
Outdoor Advertising: A Small yet Significant Contributor to Overall Advertising
  Market.....II-5
1$350
   Evolution of Outdoor Advertising.....II-61$100
   Developing Markets More Than a Blip on the Radar.....II-71$100
   Expansion of End-User Markets Perk Up Growth.....II-8
Competitive Landscape.....II-8
1$100
   Table 5: Leading Players in the Global Outdoor Advertising Market (2016): Ranked by Revenues in US$ Billion (includes corresponding Graph/Chart).....II-9

Table 6: Regional Focus of Leading Players in the Global Outdoor Advertising Market (2016): Percentage Breakdown of Revenues for North America and Overseas Markets (includes corresponding Graph/Chart).....II-9
1$350
   ‘Safer’ and ‘Effective’ Tags to Work in Favor of Outdoor Advertising.....II-10
Cost Reductions Push Up Demand for Outdoor Advertising.....II-10
The “Dominion Effect” Drives Demand for Large Oversized Billboards.....II-10
1$100
   Table 7: World Digital Outdoor Advertising Market: Percentage Share of Digital Revenues of Overall Outdoor Advertising Market for Years 2014, 2016, 2018, 2020 and 2022 (includes corresponding Graph/Chart).....II-11
Transit Media Provides Traction to Outdoor Advertising Market.....II-11
1$350
   Digital Fever Grips Outdoor Advertising Industry.....II-121$100
   DOOH Advertising: A Key Driver of Future Growth.....II-13
Digital Signage in the 21st Century: A Peek into its Evolving Landscape.....II-13
1$100
   Wireless Digital Signage Solutions on Rise.....II-14
3D Digital Signage: The New Frontier of Digital Advertising.....II-14
1$100
   Internet-Based Dynamic Digital Signs Rake In Opportunities for IT Companies.....II-15
LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades.....II-15
1$100
   Technological Confluence Sparks Innovative Approaches to Outdoor Advertising.....II-16
Technology Developments Sharpen Growth.....II-16
1$100
   “Smartboards” to Enhance Viewer Recall of Outdoor Ads.....II-17
'Gesture' Adverts Popular at Airports & Retail Outlets.....II-17
The Rise of Augmented Reality & Nex-Gen “Glad”vertising.....II-17
1$100
   Growing Influence of Programmatic in OOH.....II-181$100
   Fragmented In-Home Advertising: Outdoor Advertising Market at an Advantage.....II-19
Special Entertainment Events Provides Momentum to Outdoor Advertising.....II-19
Key Drivers.....II-19
Out-of-Home Advertising Rides on the Urbanization Wave.....II-19
1$100
   Table 8: Total Population Worldwide: Percentage Breakdown by Urban and Rural Population for the Years 1950-2050P (includes corresponding Graph/Chart).....II-201$350
   Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure.....II-21
Airport Advertising to Benefit from the Growth in Air Passenger Traffic.....II-21
1$100
   Table 9: Airline Traffic Worldwide: Number of Passengers Carried in Millions (2009-2016) (includes corresponding Graph/Chart).....II-221$350
   Table 10: Top 15 Airports Worldwide by Traffic Volume: 2016 (includes corresponding Graph/Chart).....II-231$350
   Increasing Mobile Device Penetration: Opportunity for Outdoor Advertisers.....II-24 1$100
   Table 11: Global Shipments (in Million Units) of Tablets, Smartphones, Laptops and Desktop PCs: 2015 & 2020 (includes corresponding Graph/Chart).....II-25

Table 12: Global Smartphone Adoption Rate and Connections (2013-2020) (includes corresponding Graph/Chart).....II-25
1$350
   Table 13: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017E) (includes corresponding Graph/Chart).....II-26
Favorable Economic Outlook Bodes Well for Ad Spend.....II-26
1$350
   Table 14: World Real GDP Growth Rates in % for the Years 2016, 2017 & 2018 by Country (includes corresponding Graph/Chart).....II-271$350
   Issues & Challenges.....II-28
Competition from Alternative Forms of Advertising: A Challenge to Reckon With.....II-28
Online Advertising – A Major Threat.....II-28
1$100
   Mobile Phone Advertising Grows in Popularity – A Challenge to Reckon With.....II-291$100
   Telemarketing Remerges as Key Competition.....II-30
Unfavorable Regulations May Hamper Business Prospects.....II-30
1$100
   Lack of Measurement – A Challenge to Reckon With.....II-31
Safety Issues Being Taken to Higher Levels!.....II-31
Municipal Contracts – Inducing Uncertainty into Business.....II-31
1$100
   Introduction.....II-32
Two Major Forms – Traditional and Non-Traditional.....II-32
1$100
   Outdoor Advertising by Mode/Format.....II-33
Billboards – The Ubiquitous Format.....II-33
Billboard Types.....II-33
Electronic/Digital Billboards.....II-33
1$100
   Advantages of Digital Billboards vis-à-vis Traditional Billboards.....II-34
6m x 4m Billboards.....II-34
48 Sheet Billboards.....II-34
96 Sheet Billboards.....II-34
1$100
   AD Lites.....II-35
Consumer Ads.....II-35
Spectacular Signs.....II-35
Airport Advertising.....II-35
Airport: External.....II-35
Airport: Internal.....II-35
PrimeMotion.....II-35
1$100
   Store Fascias.....II-36
Super Sixes.....II-36
Tactical Display Unit.....II-36
Objective of Billboards.....II-36
Text.....II-36
Color.....II-36
Font.....II-36
Transit Outdoor Advertising.....II-36
1$100
   Transit’s Impact in Reaching a Wider Audience.....II-37
Mobile Advertising.....II-37
Bus Advertising.....II-37
Subway and Rail Displays.....II-37
Truckside Advertising.....II-37
1$100
   Taxi Advertising.....II-38
Vehicle Wrapped Advertising.....II-38
Street Furniture.....II-38
Appeal of Street Furniture Advertising.....II-38
1$100
   Some Forms of Street Furniture.....II-39
Bicycle Racks.....II-39
Bus Benches.....II-39
Bus Shelters.....II-39
Telephone and Information Kiosks.....II-39
In-Store Displays.....II-39
Convenience Store Displays.....II-39
Displays on Parking Structures.....II-39
Shopping Mall Displays.....II-39
Newsstand and News Rack Displays.....II-39
1$100
   Alternate forms of Outdoor Advertising.....II-40
Nothing Airy about Hot Air Balloons.....II-40
Alternate Outdoor Advertising Formats – A Sneak Preview.....II-40
Airport Displays.....II-40
Airborne Displays.....II-40
Stadiums and Arenas.....II-40
Digital Video Screens.....II-40
1$100
   JCDecaux Mauritius to Acquire LC Outdoor.....II-41
Lamar Takes Over Assets of Steen Outdoor Advertising.....II-41
Clear Channel Airports Inks Partnership with DSM for Advertising Solutions.....II-41
OUTFRONT Swaps Assets with Independent Outdoor Network.....II-41
JCDecaux Bags Exclusive Transit Advertising Contract in Helsinki.....II-41
JCDecaux and América Móvil to form JCD Out Of Home Mexico JV.....II-41
1$100
   CCA Inks Partnership Agreement with CCIA for Advertising Solutions.....II-42
OUTFRONT Media Acquires Digital Billboards from Vision.....II-42
JCDecaux Secures Advertising Contract from Lilongwe International Airport.....II-42
APN Outdoor and oOH! Media Call of Proposed Merger.....II-42
JCDecaux Netherlands Bags Exclusive Contract for Assets of RET.....II-42
Horton Outdoor Inks Deal to Acquire Digital Billboards from Three Firms.....II-42
HighRoad Debuts into Digital Billboard.....II-42
1$100
   JCDecaux and Top Media to Merge Central American Activities.....II-43
DoJ Mandates Sale of Select Billboard Assets to Clear Fairway and Clear Channel
  Proposed Asset Swap.....II-43
PATTISON Bags Competitive Tender for Advertising in Burlington.....II-43
Gateway Wins Contract for Bee-line Transit Advertising in Westchester.....II-43
Outdoor Plus Wins TfL Contract for Road Underpass Advertising.....II-43
MBTA Grants Transit Advertising Rights to OUTFRONT Media.....II-43
PATTISON Bags Transit Advertising Contract in Richmond.....II-43
1$100
   CCC and Imagine Partner for Displays in Edmonton and Calgary.....II-44
YESCO Takes Over Reagan’s Select Billboard Assets.....II-44
Ekspress Grupp to Acquire Linna Ekraanid.....II-44
APN to Acquire Assets in Metrospace and iOM.....II-44
JCDecaux Finalizes Take Over OUTFRONT Media’s Latin American Business.....II-44
PATTISON Bags Advertising Contract for Victoria International Airport.....II-44
Clear Channel Wins Advertising Contract for Airports in Washington.....II-44
1$100
   Media-Corps and PATTINSON Enter Exclusive Advertising Partnership.....II-45
Clear Channel Bags Advertising Contract for Asda Stores.....II-45
JCDecaux Wins Bus Shelter Advertising Contract for Kensington and Chelsea.....II-45
OUTFRONT Acquires Reynolds Outdoor Media.....II-45
PATTISON Wins Advertising Contract for Airport in Edmonton.....II-45
blowUP media Takes Over MaxiPoster Werbetürme.....II-45
Lamar Acquires Assets of Clear Channel in Select US Markets.....II-45
1$100
   Franklin Outdoor Advertising Acquires Minnesota Billboard.....II-46
B Media Group Buys Showtime Outdoor Media.....II-46
H.I.G. Acquires Impursa and Sistemas.....II-46
QMS Takes Over iSite.....II-46
PATTISON Wins Advertising Contract from York Region Transit.....II-46
OUTFRONT Introduces New Cloud-Based Digital OOH Signage.....II-46
APN Outdoor to Buy Adspace.....II-46
1$100
   Stott Buys Assets of Mesa Outdoor Advertising.....II-47
JCDecaux Europe Acquires CEMUSA.....II-47
Vertical Bridge and Clear Channel Ink Agreement.....II-47
Lamar Renews BC Transit Advertising Contract.....II-47
Gimbal Partners with do it outdoors Media.....II-47
JCDecaux Acquires Continental Outdoor Media.....II-47
Fanisi Capital Buys Minority Stake in Live Ad.....II-47
1$100
   Highpoint Inks Telecommunication Deal with Carter Outdoor Advertising.....II-48
Clear Channel Expands Outdoor Advertising Coverage in Singapore.....II-48
APN Outdoor Secures Contract for Advertising at Sydney Airport.....II-48
OUTFRONT Renews Advertising Contract with MDT.....II-48
Adams to Acquire Fairway Media.....II-48
1$100
   Adams Outdoor Advertising (USA).....II-49
Adspace Networks, Inc. (USA).....II-49
APG|SGA SA (Switzerland).....II-49
APN Outdoor Group Ltd. (Australia).....II-49
1$100
   Bell Media (Canada).....II-50
Burkhart Advertising, Inc. (USA).....II-50
Captivate Network (USA).....II-50
1$100
   Clear Channel Outdoor, Inc. (USA).....II-51
Clear Media Limited (China).....II-51
Daktronics, Inc. (USA).....II-51
1$100
   EPAMEDIA (Austria).....II-52
Euro Media Group S.A. (Romania).....II-52
Fairway Outdoor Advertising (USA).....II-52
1$100
   Focus Media Holding Limited (China).....II-53
JCDecaux SA (France).....II-53
Lamar Advertising Company (USA).....II-53
1$100
   Outfront Media, Inc. (USA).....II-541$100
   Pattison Outdoor Advertising (Canada).....II-55
Primedia Outdoor (South Africa).....II-55
Ströer Media SE (Germany).....II-55
1$100
   TOM Outdoor Media Group (China).....II-56
Zoom Media, Inc. (Canada).....II-56
1$100
   Table 15: World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....II-571$350
   Table 16: World Historic Review for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-581$350
   Table 17: World 14-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....II-591$350
   Table 18: World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....II-601$350
   Table 19: World Historic Review for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-611$350
   Table 20: World 14-Year Perspective for Billboard Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....II-621$350
   Table 21: World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....II-631$350
   Table 22: World Historic Review for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-641$350
   Table 23: World 14-Year Perspective for Transit Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....II-651$350
   Table 24: World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....II-661$350
   Table 25: World Historic Review for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-671$350
   Table 26: World 14-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....II-681$350
   Table 27: World Recent Past, Current and Future Analysis for Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....II-691$350
   Table 28: World Historic Review for Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-701$350
   Table 29: World 14-Year Perspective for Other Forms of Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....II-711$350
   A. Market Analysis.....III-1
Market Overview.....III-1
1$75
   Advertising Market – Key Statistical Findings.....III-2
Table 30: US Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Total Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-2

Table 31: US Historic Review for Advertising Analyzed with Annual Total Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2
1$200
   Table 32: US Advertising Market by Media Category (2017): Percentage Breakdown of Ad Spending for Digital, OOH, Print, Radio and Television (includes corresponding Graph/Chart).....III-3

Table 33: Outdoor Advertising Market in the US by Category (2017): Percentage Breakdown of Revenues for Amusements and Other Misc Services; Hotels/Resorts & Public Transportation; Media & Advertising; Restaurants; Retail and Others (includes corresponding Graph/Chart).....III-3
1$200
   Few Facts about Out-of-Home Advertising.....III-4
Billboards Continue to be the Largest Outdoor Ad Format.....III-4
Digital Billboards Continue to Grow in Prominence.....III-4
1$75
   An Overview of the Digital Signage Market in North America.....III-51$75
   Types of Digital Signage Networks.....III-6
Networks Funded by the Network Operator.....III-6
1$75
   Network Funded by the Client.....III-7
Planning and Implementation of Digital Signage.....III-7
Digital Signage Application in Banking and Finance Industry.....III-7
Issues Relating to Digital Signage.....III-7
1$75
   Competitive Landscape.....III-8
Table 34: Leading Players in the US Outdoor Advertising Market (2017): Percentage Breakdown of Revenues for Clear Channel, Lamar, Outfront Media and Others (includes corresponding Graph/Chart).....III-8

Table 35: Leading Players in the US Billboard Market (2017): Percentage Breakdown of Revenues for Clear Channel, Lamar, Outfront and Others (includes corresponding Graph/Chart).....III-8
1$200
   Regulatory Environment.....III-9
Strategic Corporate Developments.....III-9
3$225
   Select Players.....III-124$300
   B. Market Analytics.....III-16
Table 36: US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-16
1$200
   Table 37: US Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-171$200
   Table 38: US 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-181$200
   A. Market Analysis.....III-19
Market Overview.....III-19
1$75
   Advertising Market – Key Statistical Findings.....III-20
Table 39: Canadian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-20
1$200
   Table 40: Canadian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-21

Table 41: Advertising Market in Canada by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-21
Strategic Corporate Developments.....III-21
2$200
   Select Players.....III-231$75
   B. Market Analytics.....III-24
Table 42: Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-24
1$200
   Table 43: Canadian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-251$200
   Table 44: Canadian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-261$200
   A. Market Analysis.....III-27
Market Overview.....III-27
1$75
   Advertising Market – Key Statistical Findings.....III-28
Table 45: Japanese Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-28
1$200
   Table 46: Japanese Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-29

Table 47: Advertising Market in Japan by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-29
1$200
   B. Market Analytics.....III-30
Table 48: Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-30
1$200
   Table 49: Japanese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-311$200
   Table 50: Japanese 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-321$200
   A. Market Analysis.....III-33
Outlook.....III-33
1$75
   European Advertising Market – Key Statistical Findings.....III-34
Table 51: European Recent Past, Current and Future Analysis for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-34
1$200
   Table 52: European Historic Review for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-351$200
   Table 53: European 14-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-361$200
   Strategic Corporate Development.....III-371$75
   B. Market Analytics.....III-38
Table 54: European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-38
1$200
   Table 55: European Historic Review for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-391$200
   Table 56: European 14-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-401$200
   Table 57: European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-411$200
   Table 58: European Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-421$200
   Table 59: European 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-431$200
   A. Market Analysis.....III-44
Market Overview.....III-44
Advertising Market – Key Statistical Findings.....III-44
Table 60: Austrian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-44
1$200
   Table 61: Austrian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-45
EPAMEDIA – A Key Player.....III-45
1$200
   B. Market Analytics.....III-46
Table 62: Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-46
1$200
   Table 63: Austrian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-471$200
   Table 64: Austrian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-481$200
   A. Market Analysis.....III-49
Outlook.....III-49
Advertising Market – Key Statistical Findings.....III-49
Table 65: Belgian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-49
1$200
   Table 66: Belgian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-501$200
   B. Market Analytics.....III-51
Table 67: Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-51
1$200
   Table 68: Belgian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-521$200
   Table 69: Belgian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-531$200
   A. Market Analysis.....III-54
Market Overview.....III-54
Advertising Market – Key Statistical Findings.....III-54
Table 70: French Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-54
1$200
   Table 71: French Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-55

Table 72: Advertising Market in France by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-55
1$200
   Strategic Corporate Development.....III-56
Jcdecaux Sa – A Key Player.....III-56
1$75
   B. Market Analytics.....III-57
Table 73: French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-57
1$200
   Table 74: French Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-581$200
   Table 75: French 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-591$200
   A. Market Analysis.....III-60
Market Overview.....III-60
1$75
   Advertising Market – Key Statistical Findings.....III-61
Table 76: German Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-61
1$200
   Table 77: German Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-62
Outdoor Spending Still Insignificant.....III-62
1$200
   Table 78: Advertising Market in Germany by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-63
Competitive Landscape.....III-63
Strategic Corporate Development.....III-63
Ströer Media Se – A Key Player.....III-63
1$200
   B. Market Analytics.....III-64
Table 79: German Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-64
1$200
   Table 80: German Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-651$200
   Table 81: German 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-661$200
   A. Market Analysis.....III-67
Market Overview.....III-67
Advertising Market – Key Statistical Findings.....III-67
Table 82: Greek Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-67
1$200
   Table 83: Greek Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-681$200
   B. Market Analytics.....III-69
Table 84: Greek Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-69
1$200
   Table 85: Greek Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-701$200
   Table 86: Greek 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-711$200
   A. Market Analysis.....III-72
Market Overview.....III-72
Advertising Market – Key Statistical Findings.....III-72
Table 87: Hungarian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-72
1$200
   Table 88: Hungarian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-731$200
   B. Market Analytics.....III-74
Table 89: Hungarian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-74
1$200
   Table 90: Hungarian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-751$200
   Table 91: Hungarian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-761$200
   A. Market Analysis.....III-77
Market Overview.....III-77
Advertising Market – Key Statistical Findings.....III-77
Table 92: Irish Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-77
1$200
   Table 93: Irish Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-781$200
   B. Market Analytics.....III-79
Table 94: Irish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-79
1$200
   Table 95: Irish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-801$200
   Table 96: Irish 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-811$200
   A. Market Analysis.....III-82
Market Overview.....III-82
Advertising Market – Key Statistical Findings.....III-82
Table 97: Italian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-82
1$200
   Table 98: Italian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-831$200
   B. Market Analytics.....III-84
Table 99: Italian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-84
1$200
   Table 100: Italian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-851$200
   Table 101: Italian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-861$200
   A. Market Analysis.....III-87
Market Overview.....III-87
Advertising Market – Key Statistical Findings.....III-87
Table 102: Dutch Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-87
1$200
   Table 103: Dutch Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-88
Strategic Corporate Development.....III-88
1$200
   B. Market Analytics.....III-89
Table 104: Dutch Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-89
1$200
   Table 105: Dutch Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-901$200
   Table 106: Dutch 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-911$200
   A. Market Analysis.....III-92
Market Overview.....III-92
Advertising Market – Key Statistical Findings.....III-92
Table 107: Norwegian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-92
1$200
   Table 108: Norwegian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-931$200
   B. Market Analytics.....III-94
Table 109: Norwegian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-94
1$200
   Table 110: Norwegian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-951$200
   Table 111: Norwegian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-961$200
   A. Market Analysis.....III-97
Market Overview.....III-97
Advertising Market – Key Statistical Findings.....III-97
Table 112: Polish Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-97
1$200
   Table 113: Polish Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-98
Leading Players.....III-98
1$200
   B. Market Analytics.....III-99
Table 114: Polish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-99
1$200
   Table 115: Polish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1001$200
   Table 116: Polish 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1011$200
   A. Market Analysis.....III-102
Market Overview.....III-102
Advertising Market – Key Statistical Findings.....III-102
Table 117: Portuguese Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-102
1$200
   Table 118: Portuguese Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1031$200
   B. Market Analytics.....III-104
Table 119: Portuguese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-104
1$200
   Table 120: Portuguese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1051$200
   Table 121: Portuguese 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1061$200
   A. Market Analysis.....III-107
Market Overview.....III-107
Advertising Market – Key Statistical Findings.....III-107
Table 122: Russian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-107
1$200
   Table 123: Russian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1081$200
   B. Market Analytics.....III-109
Table 124: Russian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-109
1$200
   Table 125: Russian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1101$200
   Table 126: Russian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1111$200
   A. Market Analysis.....III-112
Market Overview.....III-112
Advertising Market – Key Statistical Findings.....III-112
Table 127: Spanish Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-112
1$200
   Table 128: Spanish Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-113

Table 129: Advertising Market in Spain by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-113
Strategic Corporate Development.....III-113
1$200
   B. Market Analytics.....III-114
Table 130: Spanish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-114
1$200
   Table 131: Spanish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1151$200
   Table 132: Spanish 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1161$200
   A. Market Analysis.....III-117
Market Overview.....III-117
Advertising Market – Key Statistical Findings.....III-117
Table 133: Swedish Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-117
1$200
   Table 134: Swedish Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1181$200
   B. Market Analytics.....III-119
Table 135: Swedish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-119
1$200
   Table 136: Swedish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1201$200
   Table 137: Swedish 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1211$200
   A. Market Analysis.....III-122
Market Overview.....III-122
Advertising Market – Key Statistical Findings.....III-122
Table 138: Swiss Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-122
1$200
   Table 139: Swiss Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-123
APG|SGA SA – A Key Player.....III-123
1$200
   B. Market Analytics.....III-124
Table 140: Swiss Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-124
1$200
   Table 141: Swiss Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1251$200
   Table 142: Swiss 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1261$200
   A. Market Analysis.....III-127
Outlook.....III-127
Advertising Market – Key Statistical Findings.....III-127
Table 143: Turkish Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-127
1$200
   Table 144: Turkish Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-128
Competitive Landscape in Outdoor Advertising.....III-128
1$200
   B. Market Analytics.....III-129
Table 145: Turkish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-129
1$200
   Table 146: Turkish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1301$200
   Table 147: Turkish 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1311$200
   A. Market Analysis.....III-132
Market Overview.....III-132
Advertising Market – Key Statistical Findings.....III-132
Table 148: UK Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-132
1$200
   Table 149: UK Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-133

Table 150: Advertising Market in the UK by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-133
1$200
   Strategic Corporate Developments.....III-1341$75
   B. Market Analytics.....III-135
Table 151: UK Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-135
1$200
   Table 152: UK Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1361$200
   Table 153: UK 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1371$200
   A. Market Analysis.....III-138
Outlook.....III-138
Advertising Market – Key Statistical Findings.....III-138
Table 154: Rest of Europe Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-138
1$200
   Table 155: Rest of Europe Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-139
Strategic Corporate Development.....III-139
Euromedia Group S.A. – A Key Player in Romania.....III-139
1$200
   B. Market Analytics.....III-140
Table 156: Rest of Europe Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-140
1$200
   Table 157: Rest of Europe Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1411$200
   Table 158: Rest of Europe 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1421$200
   A. Market Analysis.....III-143
Outlook.....III-143
1$75
   Asia-Pacific Advertising Market – Key Statistical Findings.....III-144
Table 159: Asia-Pacific Recent Past, Current and Future Analysis for Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-144
1$200
   Table 160: Asia-Pacific Historic Review for Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1451$200
   Table 161: Asia-Pacific 14-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1461$200
   B. Market Analytics.....III-147
Table 162: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-147
1$200
   Table 163: Asia-Pacific Historic Review for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1481$200
   Table 164: Asia-Pacific 14-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1491$200
   Table 165: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-1501$200
   Table 166: Asia-Pacific Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1511$200
   Table 167: Asia-Pacific 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1521$200
   A. Market Analysis.....III-153
Market Overview.....III-153
Advertising Market – Key Statistical Findings.....III-153
Table 168: Australian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-153
1$200
   Table 169: Australian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-154

Table 170: Advertising Market in Australia by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-154
1$200
   Competitive Landscape.....III-155
Leading Players in the Australian Outdoor Advertising Market by Format and
  Type.....III-155
A Peek into Recent and Upcoming Outdoor Ad Contracts.....III-155
Strategic Corporate Developments.....III-155
1$75
   Apn Outdoor Group Ltd. – A Major Player.....III-1561$75
   B. Market Analytics.....III-157
Table 171: Australian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-157
1$200
   Table 172: Australian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1581$200
   Table 173: Australian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1591$200
   A. Market Analysis.....III-160
Market Overview.....III-160
1$75
   Advertising Market – Key Statistical Findings.....III-161
Table 174: Chinese Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-161
1$200
   Table 175: Chinese Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-162

Table 176: Advertising Market in China by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-162
1$200
   Growth Slows Down in China.....III-163
Dynamics of the Advertising Market Impact Market Mix.....III-163
Digital Format Challenges Static Billboard Advertising.....III-163
Regulatory Issues.....III-163
1$75
   An Overview of the Completive Landscape.....III-164
Select Players.....III-164
2$150
   B. Market Analytics.....III-166
Table 177: Chinese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-166
1$200
   Table 178: Chinese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1671$200
   Table 179: Chinese 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1681$200
   A. Market Analysis.....III-169
Market Overview.....III-169
Advertising Market – Key Statistical Findings.....III-169
Table 180: Hong Kong Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-169
1$200
   Table 181: Hong Kong Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1701$200
   B. Market Analytics.....III-171
Table 182: Hong Kong Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-171
1$200
   Table 183: Hong Kong Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1721$200
   Table 184: Hong Kong 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1731$200
   A. Market Analysis.....III-174
Outdoor Advertising Market in India: A Review.....III-174
1$75
   Advertising Market – Key Statistical Findings.....III-175
Table 185: Indian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-175
1$200
   Table 186: Indian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-176

Table 187: Advertising Market in India by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-176
1$200
   Slowing Economy Fails to Dampen Outdoor Advertising Market.....III-177
Billboards Dominate Outdoor Advertising Format, Transit to See Faster
  Growth.....III-177
1$75
   Digitization Wave Sets In.....III-178
Mall Advertising: Picking Pace.....III-178
SMEs Move to Advertise on Premium Billboards.....III-178
1$75
   Drafting of Integrated Code of Conduct Spurs Integration of Advertising
  Channels.....III-179
B. Market Analytics.....III-179
Table 188: Indian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-179
1$200
   Table 189: Indian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1801$200
   Table 190: Indian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1811$200
   A. Market Analysis.....III-182
Outlook.....III-182
Advertising Market – Key Statistical Findings.....III-182
Table 191: Indonesian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-182
1$200
   Table 192: Indonesian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-183

Table 193: Advertising Market in Indonesia by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-183
1$200
   B. Market Analytics.....III-184
Table 194: Indonesian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-184
1$200
   Table 195: Indonesian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1851$200
   Table 196: Indonesian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1861$200
   A. Market Analysis.....III-187
Outlook.....III-187
Advertising Market – Key Statistical Findings.....III-187
Table 197: Malaysian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-187
1$200
   Table 198: Malaysian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1881$200
   B. Market Analytics.....III-189
Table 199: Malaysian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-189
1$200
   Table 200: Malaysian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1901$200
   Table 201: Malaysian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1911$200
   A. Market Analysis.....III-192
Market Overview.....III-192
Advertising Market – Key Statistical Findings.....III-192
Table 202: New Zealand Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-192
1$200
   Table 203: New Zealand Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-193
Digital Media Surges Ahead in Outdoor Advertising.....III-193
Competitive Landscape.....III-193
1$200
   Table 204: Leading Players in the Outdoor Advertising Market in New Zealand (2017): Percentage Breakdown of Revenues for Adshel, APN Outdoor, GO Media, oOh! Media, QMS and Others (includes corresponding Graph/Chart).....III-194
Competitive Landscape in New Zealand’s Outdoor Advertising Market: Major Players
  by Format.....III-194
1$200
   Consolidation Improves Prospects for Outdoor Advertising.....III-195
Table 205: Digital Penetration in New Zealand’s Outdoor Advertising Market: Percentage Share of Digital Screens of Total Outdoor Ad Screens for Years 2012-2017 (includes corresponding Graph/Chart).....III-195
Strategic Corporate Development.....III-195
1$200
   B. Market Analytics.....III-196
Table 206: New Zealand Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-196
1$200
   Table 207: New Zealand Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1971$200
   Table 208: New Zealand 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-1981$200
   A. Market analysis.....III-199
Outlook.....III-199
Advertising Market – Key Statistical Findings.....III-199
Table 209: Philippines Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-199
1$200
   Table 210: Philippines Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2001$200
   B. Market Analytics.....III-201
Table 211: Philippines Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-201
1$200
   Table 212: Philippines Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2021$200
   Table 213: Philippines 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2031$200
   A. Market Analysis.....III-204
Outlook.....III-204
Advertising Market – Key Statistical Findings.....III-204
Table 214: Singaporean Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-204
1$200
   Table 215: Singaporean Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-205
Strategic Corporate Development.....III-205
1$200
   B. Market Analytics.....III-206
Table 216: Singaporean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-206
1$200
   Table 217: Singaporean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2071$200
   Table 218: Singaporean 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2081$200
   A. Market Analysis.....III-209
Market Overview.....III-209
Advertising Market – Key Statistical Findings.....III-209
Table 219: South Korean Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-209
1$200
   Table 220: South Korean Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-210

Table 221: Advertising Market in South Korea by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-210
1$200
   B. Market Analytics.....III-211
Table 222: South Korean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-211
1$200
   Table 223: South Korean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2121$200
   Table 224: South Korean 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2131$200
   A. Market Analysis.....III-214
Outlook.....III-214
Advertising Market – Key Statistical Findings.....III-214
Table 225: Thai Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-214
1$200
   Table 226: Thai Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2151$200
   B. Market Analytics.....III-216
Table 227: Thai Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-216
1$200
   Table 228: Thai Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2171$200
   Table 229: Thai 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2181$200
   A. Market Analysis.....III-219
Outlook.....III-219
Outdoor Advertising in Africa: A Review.....III-219
1$75
   Nigeria: Outdoor Advertising Market on the Rise.....III-220
Kenya: Opposition to Outdoor Advertising.....III-220
1$75
   Middle East & Africa Advertising Market – Key Statistical Findings.....III-221
Table 230: Middle East & African Recent Past, Current and Future Analysis for Advertising by Geographic Region - Israel, Kuwait, Saudi Arabia, South Africa, and UAE Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-221
1$200
   Table 231: Middle East & African Historic Review for Advertising by Geographic Region - Israel, Kuwait, Saudi Arabia, South Africa and UAE Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2221$200
   Table 232: Middle East & African 14-Year Perspective For Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, Saudi Arabia, South Africa and UAE Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-223
Strategic Corporate Developments.....III-223
2$200
   B. Market Analytics.....III-225
Table 233: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Israel, Kuwait, Saudi Arabia, South Africa, and UAE Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-225
1$200
   Table 234: Middle East & African Historic Review for Outdoor Advertising by Geographic Region - Israel, Kuwait, Saudi Arabia, South Africa, and UAE Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2261$200
   Table 235: Middle East & African 14-Year Perspective For Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, Saudi Arabia, South Africa, and UAE Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2271$200
   Table 236: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-2281$200
   Table 237: Middle East & African Historic Review for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2291$200
   Table 238: Middle East & African 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2301$200
   A. Market Analysis.....III-231
Outlook.....III-231
Advertising Market – Key Statistical Findings.....III-231
Table 239: Israeli Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-231
1$200
   Table 240: Israeli Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2321$200
   B. Market Analytics.....III-233
Table 241: Israeli Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-233
1$200
   Table 242: Israeli Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2341$200
   Table 243: Israeli 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2351$200
   A. Market Analysis.....III-236
Outlook.....III-236
Advertising Market – Key Statistical Findings.....III-236
Table 244: Kuwaiti Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-236
1$200
   Table 245: Kuwaiti Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2371$200
   B. Market Analytics.....III-238
Table 246: Kuwaiti Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-238
1$200
   Table 247: Kuwaiti Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2391$200
   Table 248: Kuwaiti 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2401$200
   A. Market Analysis.....III-241
Outlook.....III-241
Advertising Market – Key Statistical Findings.....III-241
Table 249: Saudi Arabian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-241
1$200
   Table 250: Saudi Arabian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2421$200
   B. Market Analytics.....III-243
Table 251: Saudi Arabian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-243
1$200
   Table 252: Saudi Arabian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2441$200
   Table 253: Saudi Arabian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2451$200
   A. Market Analysis.....III-246
Outlook.....III-246
Advertising Market – Key Statistical Findings.....III-246
Table 254: South African Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-246
1$200
   Table 255: South African Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-247
Primedia Outdoor – A Key Player.....III-247
1$200
   B. Market Analytics.....III-248
Table 256: South African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-248
1$200
   Table 257: South African Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2491$200
   Table 258: South African 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2501$200
   A. Market Analysis.....III-251
Market Overview.....III-251
Advertising Market – Key Statistical Findings.....III-251
Table 259: UAE Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-251
1$200
   Table 260: UAE Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2521$200
   B. Market Analytics.....III-253
Table 261: UAE Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-253
1$200
   Table 262: UAE Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2541$200
   Table 263: UAE 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2551$200
   A. Market Analysis.....III-256
Market Overview.....III-256
1$75
   Latin American Advertising Market – Spending Analysis.....III-257
Table 264: Latin American Recent Past, Current and Future Analysis for Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-257
1$200
   Table 265: Latin American Historic Review for Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2581$200
   Table 266: Latin American 14-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Mexico, and Rest of Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-259
Strategic Corporate Developments.....III-259
1$200
   B. Market Analytics.....III-260
Table 267: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-260
1$200
   Table 268: Latin American Historic Review for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2611$200
   Table 269: Latin American 14-Year Perspective For Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Mexico, and Rest of Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2621$200
   Table 270: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-2631$200
   Table 271: Latin American Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2641$200
   Table 272: Latin American 14-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2651$200
   A. Market Analysis.....III-266
Market Overview.....III-266
Advertising Market – Key Statistical Findings.....III-266
Table 273: Argentinean Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-266
1$200
   Table 274: Argentinean Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2671$200
   B. Market Analytics.....III-268
Table 275: Argentinean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-268
1$200
   Table 276: Argentinean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2691$200
   Table 277: Argentinean 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2701$200
   A. Market Analysis.....III-271
Market Overview.....III-271
1$75
   Advertising Market – Key Statistical Findings.....III-272
Table 278: Brazilian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-272
1$200
   Table 279: Brazilian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-273

Table 280: Advertising Market in Brazil by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-273
1$200
   B. Market Analytics.....III-274
Table 281: Brazilian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-274
1$200
   Table 282: Brazilian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2751$200
   Table 283: Brazilian 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2761$200
   A. Market Analysis.....III-277
Market Overview.....III-277
Advertising Market – Key Statistical Findings.....III-277
Table 284: Chilean Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-277
1$200
   Table 285: Chilean Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2781$200
   B. Market Analytics.....III-279
Table 286: Chilean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-279
1$200
   Table 287: Chilean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2801$200
   Table 288: Chilean 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2811$200
   A. Market Analysis.....III-282
Market Overview.....III-282
Advertising Market – Key Statistical Findings.....III-282
Table 289: Mexican Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-282
1$200
   Table 290: Mexican Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-283

Table 291: Advertising Market in Mexico by Medium (2017): Percentage Breakdown of Ad Expenditure for Digital, Print, Radio, Television and Outdoor (includes corresponding Graph/Chart).....III-283
1$200
   Strategic Corporate Development.....III-284
B. Market Analytics.....III-284
Table 292: Mexican Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-284
1$200
   Table 293: Mexican Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2851$200
   Table 294: Mexican 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2861$200
   A. Market Analysis.....III-287
Market Overview.....III-287
Advertising Market – Key Statistical Findings.....III-287
Table 295: Rest of Latin American Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-287
1$200
   Table 296: Rest of Latin American Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2881$200
   B. Market Analytics.....III-289
Table 297: Rest of Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart).....III-289
1$200
   Table 298: Rest of Latin American Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2901$200
   Table 299: Rest of Latin American 14-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart).....III-2911$200
  
Total Companies Profiled: 192 (including Divisions/Subsidiaries - 217)

Region/Country Players

The United States 126 Canada 7 Japan 1 Europe 41 France 2 Germany 5 The United Kingdom 8 Spain 1 Rest of Europe 25 Asia-Pacific (Excluding Japan) 30 Middle East 5 Latin America 2 Africa 5
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