OUTDOOR ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin American. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 206 companies including many key and niche players such as -

Adams Outdoor Advertising
Adspace Networks, Inc.
APG|SGA SA
APN Outdoor Pty Ltd.
Bell Media


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Code: MCP-1610
Price: $4950
Companies: 206
Pages: 582
Date: January 2015
Market Data Tables: 244
Status: * New Report

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   Advertising: An Essential Requisite for Corporate/Brand Survival & Existence.....II-1 1$100
   Table 1: World Recent Past, Current and Future Analysis for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-21$350
   Table 2: World Historic Review for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-31$350
   Table 3: World 15-Year Perspective for Total Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....II-41$350
   Table 4: Worldwide Advertising Market (2013): Percentage Share Breakdown of Advertising Expenditure by Media Category (includes corresponding Graph/Chart).....II-5
Outdoor Advertising: A Small Yet Significant Contributor to Overall Advertising
  Market.....II-5
1$350
   Evolution of Outdoor Advertising.....II-61$100
   Developing Markets More Than a Blip on the Radar.....II-71$100
   Expansion of End-User Markets Perk Up Growth.....II-8
The “Dominion Effect” Drives Demand for Large Oversized Billboards.....II-8
1$100
   Transit Media Provides Traction to Outdoor Advertising Market.....II-9
Competitive Landscape.....II-9
Table 5: Leading Players in the Global Outdoor Advertising Market (2013): Ranked by Revenues in US$ Billion (includes corresponding Graph/Chart).....II-9
1$350
   Comparative Review of Leading Players in the Outdoor Advertising Market.....II-101$100
   Out-of-Home Advertising Rides on the Urbanization Wave .....II-11 1$100
   Table 6: Total Population Worldwide: Percentage Breakdown by Urban and Rural Population for the Years 1950-2050P (includes corresponding Graph/Chart).....II-12
Digital Fever Grips Outdoor Advertising Industry.....II-12
1$350
   DOOH Advertising: A Key Driver of Future Growth.....II-131$100
   Digital Signage in the 21st Century: A Peek into its Evolving Landscape.....II-141$100
   Wireless Digital Signage Solutions on Rise.....II-15
3D Digital Signage: The New Frontier of Digital Advertising.....II-15
1$100
   Internet-Based Dynamic Digital Signs Rake in Opportunities for IT Companies.....II-16
LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades.....II-16
1$100
   Technology Developments Sharpen Growth.....II-17
“Smartboards” to Enhance Viewer Recall of Outdoor Ads.....II-17
'Gesture' Adverts Popular at Airports & Retail Outlets.....II-17
1$100
   The Rise of Augmented Reality & Nex-Gen “Glad”vertising.....II-18
Fragmented In-Home Advertising: Outdoor Advertising Market at an Advantage.....II-18
1$100
   Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure.....II-19
Airport Advertising to Benefit from the Growth in Air Passenger Traffic.....II-19
1$100
   Table 7: Number of International and Domestic Airlines Passengers (2009-2014) (includes corresponding Graph/Chart).....II-201$350
   Table 8: Top Airports with High Traffic Volume (2013) (includes corresponding Graph/Chart).....II-21
Special Entertainment Events Provides Momentum to Outdoor Advertising.....II-21
1$350
   Cost Reductions Push Up Demand for Outdoor Advertising.....II-22
Increasing Mobile Device Penetration: Opportunity for Outdoor Advertisers.....II-22
1$100
   Table 9: Global Smartphones Market by Geographic Region - Annual Shipments in Thousand Units for Years 2014 & 2020 (includes corresponding Graph/Chart).....II-231$350
   Table 10: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart).....II-241$350
   Recession Impact in Retrospect.....II-251$100
   Impact of Eurozone & US Fiscal Cliff Crises.....II-26 1$100
   Table 11: Comparative Review of Advertising and GDP Growth Rates (2008-2013) (includes corresponding Graph/Chart).....II-27
Favorable Economic Outlook Bodes Well for Ad Spend.....II-27
1$350
   Table 12: World GDP (2012-2015): Breakdown of Percentage GDP Growth by Select Country (includes corresponding Graph/Chart).....II-281$350
   Issues & Challenges.....II-29
Competition from Alternative Forms of Advertising: A Challenge to Reckon With.....II-29
Online Advertising – A Major Threat.....II-29
1$100
   Table 13: Global market for Internet Advertising (2013 through 2020): Breakdown of Projected Compounded Average Growth Rates (CAGR) (in %) of Annual Expenditure by Country/Region (includes corresponding Graph/Chart).....II-30
Mobile Phone Advertising Grows in Popularity - A Challenge to Reckon With.....II-30
1$350
   Telemarketing Remerges as Key Competition.....II-31
Unfavorable Regulations May Hamper Business Prospects.....II-31
1$100
   Lack of Measurement – A Challenge to Reckon With.....II-32
Safety Issues Being Taken to Higher Levels!.....II-32
1$100
   Introduction.....II-33
Two Major Forms - Traditional and Non-Traditional.....II-33
1$100
   Outdoor Advertising by Mode/Format.....II-34
Billboards – The Ubiquitous Format.....II-34
Billboard Types.....II-34
Electronic/Digital Billboards.....II-34
1$100
   6m x 4m Billboards.....II-35
48 Sheet Billboards.....II-35
96 Sheet Billboards.....II-35
1$100
   AD Lites.....II-36
Consumer Ads.....II-36
Spectacular Signs.....II-36
Airport Advertising.....II-36
Airport: External.....II-36
Airport: Internal.....II-36
PrimeMotion.....II-36
1$100
   Store Fascias.....II-37
Super Sixes.....II-37
Tactical Display Unit.....II-37
Objective of Billboards.....II-37
Transit Outdoor Advertising.....II-37
1$100
   Transit’s Impact in Reaching a Wider Audience.....II-38
Mobile Advertising.....II-38
Bus Advertising.....II-38
Subway and Rail Displays.....II-38
Truckside Advertising.....II-38
1$100
   Taxi Advertising.....II-39
Vehicle Wrapped Advertising.....II-39
Street Furniture.....II-39
Appeal of Street Furniture Advertising.....II-39
Some Forms of Street Furniture.....II-39
1$100
   Alternate forms of Outdoor Advertising.....II-401$100
   Nothing Airy about Hot Air Balloons.....II-41
Alternate Outdoor Advertising Formats – A Sneak Preview.....II-41
1$100
   Clear Channel Launches Connect Interactive Ad Platform in Latin America.....II-42
Clear Channel Airports Launches Indoor Digital Media Network at Philadelphia
  International Airport.....II-42
OUTFRONT Media Expands Portfolio with Launch of Videri Advanced Digital
  Platform.....II-42
Clear Channel Partners with Blue Bite to Introduce Connect Mobile Ad Platform.....II-42
Pattison and ETS to Introduce New Digital Transit Network.....II-42
Posterplus Introduces New LED Billboard in Ayrshire.....II-42
1$100
   Clear Channel Unveils Digital Billboards in Minneapolis.....II-43
AdMobilize Unveils New Platform for Advertising.....II-43
Daktronics Unveils Next-Generation Digital LED Billboards.....II-43
CBS Outdoor Expands Portfolio with Miami-Dade Transit's Digital Screen Network.....II-43
United Franchise Group Launches IZON Global Media Franchise Opportunity.....II-43
BMO Harris Bank Joins Hands with Y&R Midwest to Unveil Novel Advertising
  Campaign.....II-43
Astral Partners with Ad-Dispatch to Introduce Outdoor Advertising App.....II-43
1$100
   AEP Ohio Introduces New Advertising Campaign.....II-44
Standard Chartered Launches Global Advertising Campaign.....II-44
YESCO Unveils New Outdoor Interactive LCD System.....II-44
The Ambient Group Refurbishes National Outdoor Advertising Platform.....II-44
GFR Unveils Indice Multimedia Platform.....II-44
1$100
   CBS Outdoor Acquires Outdoor Advertising Business from Van Wagner.....II-45
JCDecaux Inks Pact for Acquiring CEMUSA.....II-45
JCDecaux SA Inks Contract with City of Edinburgh.....II-45
JCDecaux Renews Contract with City of Paris.....II-45
JCDecaux Teams Up with Alcatel-Lucent for Connected Street Furniture.....II-45
JCDecaux Bags Indoor Advertising Contract for Montpellier Mediterranean
  Airport.....II-45
1$100
   JCDecaux Bags Contract for Street Furniture Advertising in Mongolia.....II-46
JCDecaux Luxembourg Bags Advertising Concession Contract at Luxembourg Airport.....II-46
JCDecaux and Defacto Launch Digital Street Furniture La Défense Business
  District.....II-46
JCDecaux Airport Wins Contract to Operate Advertising Concession at Strasbourg
  Airport.....II-46
JCDecaux Bags Contract for Street Furniture Advertising in Stockholm.....II-46
JCDecaux Acquires Stake in MCDecaux.....II-46
1$100
   JCDecaux Wins Contract for Bus Shelters and Free-Standing Panels in Cologne.....II-47
Total, JCDecaux Abu Dhabi Ink Agreement for Advertising Campaign.....II-47
JCDecaux Oman Inks Outdoor Advertising Contract in Oman.....II-47
JCDecaux Won Contract for Indoor and Outdoor Advertising in Brussels Metro.....II-47
Clear Channel Spectacolor Provides Digital Billboard in Times Square.....II-47
Adlux and CCA Ink Agreement for Private Digital Aviation Advertising Network.....II-47
San Diego MTS Select Clear Channel Outdoor for Bus Shelter Advertising.....II-47
1$100
   CBS Outdoor Americas Rebrands as OUTFRONT Media.....II-48
CBS Outdoor to Acquire Billboard Structures of Windsor Outdoor in Chicago and
  Illinois.....II-48
Lamar Concludes Merger and Restructuring as REIT.....II-48
Lamar Renews Transit Advertising Contract with City of Kingston.....II-48
Lamar Acquires Marco Outdoor Advertising.....II-48
PATTISON Outdoor Advertising to Provide Outdoor Advertising at Fort McMurray
  Airport.....II-48
Astral Out-of-Home Acquires DOOH Advertising Network of Macdonald Outdoor in
  Edmonton.....II-48
1$100
   OUTFRONT Media Inks Transit Advertising Contract with MARTA.....II-49
Fairway Outdoor Advertising Acquires Outdoor Advertising Assets of Mashburn
  Outdoor.....II-49
CBS Outdoor Acquires Outdoor Advertising Assets of Van Wagner Communications.....II-49
JCDecaux Wins Advertising Contract at Jorge Cha´vez International Airport in
  Lima.....II-49
MSouth Acquires Signal Outdoor Advertising.....II-49
Platinum Equity Acquires European Business of CBS Outdoor.....II-49
JCDecaux Ireland Concludes Bravo Outdoor Advertising Acquisition.....II-49
1$100
   Circle City Outdoor Inks Advertising Pact with Coastal Outdoor.....II-50
ADAC Partners with JCDecaux Out Of Home FZ.....II-50
JCDecaux and Interstate Outdoor Ink Contract with City of Chicago.....II-50
Continental Outdoor Media Bags Exclusive Rights for Advertising.....II-50
Titan and Chicago Transit Expand Advertising Agreement.....II-50
SCG Financial Completes Merger with Reach Media.....II-50
Out of Home America Completes Outdoor First Acquisition.....II-50
JCDecaux Airport Bags Contract for Advertising at Cannes-Mandelieu Airport.....II-50
1$100
   JCDecaux Wins Advertising Contract from Delhi Airport Metro Express.....II-51
JCDecaux Gains a Minor Stake in Russ Outdoor.....II-51
Pattison Bags a Decade-long Advertising Contract with the City of Ottawa.....II-51
STDecaux Bags an Advertising Contract for Shanghai Metro TV Network.....II-51
JCDecaux Bags Contract to Operate Advertising Concessions for Madrid Metro.....II-51
CBS Plans Two Strategic Moves for Outdoor Operating Business.....II-51
1$100
   Tiger Media Divests SearchMedia International Limited Subsidiary.....II-52
Lamar Wins Transit Advertising Contract in Tucson, Arizona.....II-52
SearchMedia Holdings Bags the for Hangzhou Outdoor Ad Campaign.....II-52
CBS Outdoor Acquires Advertising Rights from L.A. Metro.....II-52
MMDA and Outdoor Advertisers Reach Agreement on Regulating Advertising
  Billboards.....II-52
Lamar Acquires Advertising Business of NextMedia.....II-52
1$100
   Van Wagner Communications Takes Over Fuel Outdoor Holdings.....II-53
Outdoor Channel Holdings and InterMedia Outdoors to Merge.....II-53
Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business Upcountry.....II-53
ADstruc Introduces New Outdoor Add Workflow Solution and Enters into Partnership with
  Telmar.....II-53
Sailing Billboards Expands Operations into Toronto.....II-53
JCDecaux Collaborates with GateGuru.....II-53
Design Master color tool Merged with Artbusinessline.....II-53
1$100
   City of Tacoma Enters into Standstill Agreement with Clear Channel Outdoor.....II-54
SmartDebit Inks Contract with JCDecaux.....II-54
APN Outdoor Receives NSW State Transit Authority Bus Fleet Contract.....II-54
oOh!media to Purchase Eye Division.....II-54
Lamar Advertising Company Purchases American Outdoor Advertising.....II-54
Alibaba Collaborates with Focus Media.....II-54
Fairway Outdoor Advertising Merges with Olympus Media.....II-54
1$100
   Smedvig Capital Sells Ocean Outdoor to LDC.....II-55
JCDecaux Dicon Receives Exclusive Advertising Contract from Dubai Airport.....II-55
Bell Canada Enterprises to Purchase Astral Media.....II-55
APN Enters into a 50:50 Joint Venture with Quadrant Private Equity.....II-55
Blue Outdoor Enters into an Exclusive Long-term Agreement with Atlantic City.....II-55
JCDecaux Middle East Signs Exclusive Street Furniture Agreement with Muscat
  Municipality.....II-55
1$100
   Adams Outdoor Advertising (USA).....II-56
Adspace Networks, Inc. (USA).....II-56
APG|SGA SA (Switzerland).....II-56
1$100
   APN Outdoor Pty Ltd (Australia).....II-57
Bell Media (Canada).....II-57
Burkhart Advertising, Inc. (USA).....II-57
1$100
   Captivate Network (USA).....II-58
Clear Channel Outdoor, Inc. (USA).....II-58
Clear Media Limited (China).....II-58
1$100
   CEMUSA (Spain).....II-59
Daktronics, Inc. (USA).....II-59
DDI Signs, Inc (USA).....II-59
1$100
   EPAMEDIA (Austria).....II-60
EuroMedia Group S.A. (Romania).....II-60
Fairway Outdoor Advertising (USA).....II-60
1$100
   Focus Media Holding Limited (China).....II-61
JCDecaux SA (France).....II-61
1$100
   Lamar Advertising Company (USA).....II-62
MarketForward (USA).....II-62
Outfront Media, Inc. (USA).....II-62
1$100
   Pattison Outdoor Advertising (Canada).....II-63
Primedia Outdoor (South Africa).....II-63
Ströer Media SE (Germany).....II-63
1$100
   TOM Outdoor Media Group (China).....II-64
Zoom Media, Inc. (Canada).....II-64
1$100
   Table 14: World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-651$350
   Table 15: World Historic Review for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-661$350
   Table 16: World 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....II-671$350
   Table 17: World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-681$350
   Table 18: World Historic Review for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-691$350
   Table 19: World 15-Year Perspective for Billboard Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....II-701$350
   Table 20: World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-711$350
   Table 21: World Historic Review for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-721$350
   Table 22: World 15-Year Perspective for Transit Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....II-731$350
   Table 23: World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-741$350
   Table 24: World Historic Review for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-751$350
   Table 25: World 15-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....II-761$350
   Table 26: World Recent Past, Current and Future Analysis for Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-771$350
   Table 27: World Historic Review for Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-781$350
   Table 28: World 15-Year Perspective for Other Forms of Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....II-791$350
   A. Market Analysis.....III-1
Market Overview.....III-1
1$75
   Table 29: US Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Total Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-2

Table 30: US Historic Review for Advertising Analyzed with Annual Total Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2
1$200
   Table 31: US Advertising Market (2013): Percentage Share Breakdown of Ad Spending by Media - Broadcast TV, Cable TV, Internet, Newspapers & Magazines, Out-of-Home, and Radio (includes corresponding Graph/Chart).....III-3

Table 32: Comparative Review of CPM (US$) of Outdoor Advertising Vs Other Advertising Formats in the US$ (includes corresponding Graph/Chart).....III-3
1$200
   Table 33: Number of Outdoor Advertising Displays in the US (2014).....III-4

Table 34: Out-of-Advertising Market in the US (2013): Percentage Share Breakdown of Ad Spending by Category (includes corresponding Graph/Chart).....III-4
1$200
   Top 10 Advertisers in 2013 - Ranked by Outdoor Advertising Spending.....III-5
Few Facts about Out-of-Home Advertising.....III-5
Billboards Continue to be the Largest Outdoor Ad Format.....III-5
1$200
   Table 35: US Billboard Market (2013): Percentage Share Breakdown of Revenues by Region - Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New Jersey State, New York City, San Francisco, Tampa, and Others (includes corresponding Graph/Chart).....III-6

Table 36: US Transit Advertising Market (2013): Percentage Share Breakdown of Revenues by Region - Los Angeles, New York City, Washington D.C., and Others (includes corresponding Graph/Chart).....III-6
Digital Billboards Continue to Grow in Prominence.....III-6
1$200
   Table 37: Digital Boards as % of Total Billboard Inventory in the US (2010-2014) (includes corresponding Graph/Chart).....III-7
Digital Out-of-Home Advertising: A Review of Major Trends of 2014.....III-7
Move towards Interactive Consumer Engagement.....III-7
1$200
   Integrating Mobile and Social Media into Digital Out-of-Home Advertising
  Strategy.....III-8
Development of Advanced Audience Metrics.....III-8
Rise in Political Ad Spending Bodes Well for Billboards and Outdoor Ad
  Formats.....III-8
1$75
   Local Ads Help Sustain Demand for Traditional Billboards.....III-9
Table 38: US Traditional Billboards Market (2013): Percentage Share Breakdown of Revenues by Type of Advertisement (includes corresponding Graph/Chart).....III-9
An Overview of the Digital Signage Market in North America.....III-9
1$200
   Types of Digital Signage Networks.....III-10
Networks Funded by the Network Operator.....III-10
1$75
   Network Funded by the Client.....III-11
Planning and Implementation of Digital Signage.....III-11
Digital Signage Application in Banking and Finance Industry.....III-11
Issues Relating to Digital Signage.....III-11
1$75
   Regulatory Environment.....III-121$75
   Competitive Landscape.....III-13
Table 39: Leading Players in the US Outdoor Advertising Market (2014E): Percentage Share Breakdown of Revenues for Clear Channel Outdoor, Lamar, Outfront Media, and Others (includes corresponding Graph/Chart).....III-13
Product Launches.....III-13
2$200
   Strategic Corporate Developments.....III-155$375
   Select Players.....III-204$300
   B. Market Analytics.....III-24
Table 40: US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-24
1$200
   Table 41: US Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-251$200
   Table 42: US 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-261$200
   A. Market Analysis.....III-27
Market Overview.....III-27
1$75
   Table 43: Canadian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-281$200
   Table 44: Canadian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-29

Table 45: Advertising Market in Canada (2014E): Percentage Share Breakdown of Spending by Ad Medium - Internet, Magazines, Newspapers, Out-of-Home, Radio, and Television (includes corresponding Graph/Chart).....III-29
1$200
   Table 46: Leading Players in the Canadian Out-of-Home Advertising Market (2014E): Percentage Share Breakdown of Number of Panels for Bell Media, Outfront Media Canada, Pattison Outdoor, and Others (includes corresponding Graph/Chart).....III-30

Table 47: Leading Players in the Canadian Indoor (Place-based) Advertising Market (2014E): Percentage Share Breakdown of Number of Panels for Newad, WMC Digital Media, and Zoom Media (includes corresponding Graph/Chart).....III-30
Product Launches.....III-30
1$200
   Strategic Corporate Developments.....III-311$75
   Select Players.....III-321$75
   B. Market Analytics.....III-33
Table 48: Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-33
1$200
   Table 49: Canadian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-341$200
   Table 50: Canadian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-351$200
   A. Market Analysis.....III-36
Market Overview.....III-36
1$75
   Table 51: Japanese Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-371$200
   Table 52: Japanese Historic Re¬view for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-38

Table 53: Advertising Market in Japan (2014): Percentage Share Breakdown of Revenues by Media Category - Internet, Magazine, Newspaper, Outdoor, Radio, Television, and Others (includes corresponding Graph/Chart).....III-38
Strategic Corporate Development.....III-38
1$200
   B. Market Analytics.....III-39
Table 54: Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-39
1$200
   Table 55: Japanese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-401$200
   Table 56: Japanese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-411$200
   A. Market Analysis.....III-42
Outlook.....III-42
1$75
   European Advertising Market – Key Statistical Findings.....III-43
Table 57: European Recent Past, Current and Future Analysis for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-43
1$200
   Table 58: European Historic Review for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-441$200
   Table 59: European 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-451$200
   B. Market Analytics.....III-46
Table 60: European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-46
1$200
   Table 61: European Historic Review for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-471$200
   Table 62: European 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-481$200
   Table 63: European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-491$200
   Table 64: European Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-501$200
   Table 65: European 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-511$200
   A. Market Analysis.....III-52
Market Overview.....III-52
Table 66: Leading Players in the Austrian Out-of-Home Advertising Market (2014E): Percentage Share Breakdown of Outdoor Advertising Sites for Andere, EPAMEDIA, and Gewista (includes corresponding Graph/Chart).....III-52

Table 67: Leading Players in the Austrian Poster Advertising Market (2014E): Percentage Share Breakdown of Poster Sites for Andere, EPAMEDIA, and Gewista (includes corresponding Graph/Chart).....III-52
EPAMEDIA – A Key Player.....III-52
1$200
   B. Market Analytics.....III-53
Table 68: Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-53
1$200
   Table 69: Austrian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-541$200
   Table 70: Austrian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-551$200
   A. Market Analysis.....III-56
Outlook.....III-56
Strategic Corporate Development.....III-56
1$75
   B. Market Analytics.....III-57
Table 71: Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-57
1$200
   Table 72: Belgian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-581$200
   Table 73: Belgian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-591$200
   A. Market Analysis.....III-60
Market Overview.....III-60
Table 74: Advertising Market in France (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-60
Strategic Corporate Developments.....III-60
2$200
   Jcdecaux SA – A Key Player.....III-621$75
   B. Market Analytics.....III-63
Table 75: French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-63
1$200
   Table 76: French Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2007 through 2012 (includes corresponding Graph/Chart).....III-641$200
   Table 77: French 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-651$200
   A. Market Analysis.....III-66
Market Overview.....III-66
Table 78: Advertising Market in Germany (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-66

Table 79: Leading Players in the German Outdoor Advertising Market (2014E): Percentage Share Breakdown of Revenues by Company - JCDecaux, Stroer, and Others (includes corresponding Graph/Chart).....III-66
1$200
   Ströer Media SE – A Key Player.....III-671$75
   B. Market Analytics.....III-68
Table 80: German Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-68
1$200
   Table 81: German Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-691$200
   Table 82: German 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-701$200
   Market Analysis.....III-71
Table 83: Greek Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-71
1$200
   Table 84: Greek Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-721$200
   Table 85: Greek 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-731$200
   Market Analysis.....III-74
Table 86: Hungarian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-74
1$200
   Table 87: Hungarian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-751$200
   Table 88: Hungarian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-761$200
   A. Market Analysis.....III-77
Market Overview.....III-77
Table 89: Advertising Market in Ireland (2014E): Percentage Share Breakdown of Expenditure by Media Category - Newspaper, Outdoor, Radio, Television, and Others (includes corresponding Graph/Chart).....III-77
Strategic Corporate Development.....III-77
1$200
   B. Market Analytics.....III-78
Table 90: Irish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-78
1$200
   Table 91: Irish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-791$200
   Table 92: Irish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-801$200
   A. Market Analysis.....III-81
Market Overview.....III-81
Table 93: Advertising Market in Italy (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-81
1$200
   B. Market Analytics.....III-82
Table 94: Italian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-82
1$200
   Table 95: Italian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-831$200
   Table 96: Italian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-841$200
   A. Market Analysis.....III-85
Market Overview.....III-85
Table 97: Advertising Market in the Netherlands (2014): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-85
1$200
   B. Market Analytics.....III-86
Table 98: Dutch Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-86
1$200
   Table 99: Dutch Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-871$200
   Table 100: Dutch 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-881$200
   Market Analysis.....III-89
Table 101: Norwegian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-89
1$200
   Table 102: Norwegian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-901$200
   Table 103: Norwegian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-911$200
   A. Market Analysis.....III-92
Market Overview.....III-92
Table 104: Advertising Market in Poland (2013): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-92

Table 105: Leading Players in the Polish Outdoor Advertising Market (2013): Percentage Share Breakdown of Advertising Spend for Stroer, AMS AGORA, and Others (includes corresponding Graph/Chart).....III-92
1$200
   B. Market Analytics.....III-93
Table 106: Polish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-93
1$200
   Table 107: Polish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-941$200
   Table 108: Polish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-951$200
   A. Market Analysis.....III-96
Market Overview.....III-96
Table 109: Advertising Market in Portugal (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-96
1$200
   B. Market Analytics.....III-97
Table 110: Portuguese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-97
1$200
   Table 111: Portuguese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-981$200
   Table 112: Portuguese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-991$200
   A. Market Analysis.....III-100
Market Overview.....III-100
Table 113: Advertising Market in Russia (2014E): Percentage Share Breakdown of Ad Spends by Media Category - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-100
New Outdoor Advertising Formats in Moscow.....III-100
1$200
   Competition.....III-101
Table 114: Outdoor Advertising Market in Russia (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....III-101
Strategic Corporate Developments.....III-101
1$200
   B. Market Analytics.....III-102
Table 115: Russian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-102
1$200
   Table 116: Russian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1031$200
   Table 117: Russian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1041$200
   A. Market Analysis.....III-105
Market Overview.....III-105
Table 118: Advertising Market in Spain (2014E): Percentage Share Breakdown of Ad Spend by Media Category - Television, Newspaper, Radio, Internet, Outdoor, Magazine, and Cinema (includes corresponding Graph/Chart).....III-105
Strategic Corporate Developments.....III-105
1$200
   Cemusa – A Key Player.....III-1061$75
   B. Market Analytics.....III-107
Table 119: Spanish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-107
1$200
   Table 120: Spanish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1081$200
   Table 121: Spanish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1091$200
   A. Market Analysis.....III-110
Market Overview.....III-110
Table 122: Advertising Market in Sweden (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-110
Strategic Corporate Development.....III-110
1$200
   B. Market Analytics.....III-111
Table 123: Swedish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-111
1$200
   Table 124: Swedish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1121$200
   Table 125: Swedish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1131$200
   A. Market Analysis.....III-114
Market Overview.....III-114
Table 126: Swiss Advertising Market (2014E): Percentage Share Breakdown of Expenditure by Media Category - Internet, Outdoor, Print, Radio, Television, and Others (includes corresponding Graph/Chart).....III-114
APG|SGA SA – A Key Player.....III-114
1$200
   B. Market Analytics.....III-115
Table 127: Swiss Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-115
1$200
   Table 128: Swiss Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1161$200
   Table 129: Swiss 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1171$200
   A. Market Analysis.....III-118
Outlook.....III-118
Table 130: Leading Players in the Turkish Outdoor Advertising Market (2014E): Percentage Share Breakdown of Revenues for Clear Channel, JCDecaux, Stroer, and Others (includes corresponding Graph/Chart).....III-118
1$200
   B. Market Analytics.....III-119
Table 131: Turkish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-119
1$200
   Table 132: Turkish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1201$200
   Table 133: Turkish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1211$200
   A. Market Analysis.....III-122
Market Overview.....III-122
Table 134: Advertising Market in the UK (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-122
1$200
   Table 135: Digital Display Spending in the UK (2013): Percentage Share Breakdown of Ad Spending by Industry (includes corresponding Graph/Chart).....III-123
Product Launches.....III-123
Strategic Corporate Developments.....III-123
1$200
   B. Market Analytics.....III-124
Table 136: UK Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-124
1$200
   Table 137: UK Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1251$200
   Table 138: UK 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1261$200
   A. Market Analysis.....III-127
Outlook.....III-127
Table 139: Advertising Market in Czech Republic (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-127
Strategic Corporate Development.....III-127
Euromedia Group S.A. – A Key Player in Romania.....III-127
1$200
   B. Market Analytics.....III-128
Table 140: Rest of Europe Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-128
1$200
   Table 141: Rest of Europe Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1291$200
   Table 142: Rest of Europe 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1301$200
   A. Market Analysis.....III-131
Outlook.....III-131
1$75
   Asia-Pacific Advertising Market – Key Statistical Findings.....III-132
Table 143: Asia-Pacific Recent Past, Current and Future Analysis for Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-132
1$200
   Table 144: Asia-Pacific Historic Review for Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1331$200
   Table 145: Asia-Pacific 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1341$200
   B. Market Analytics.....III-135
Table 146: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-135
1$200
   Table 147: Asia-Pacific Historic Review for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1361$200
   Table 148: Asia-Pacific 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1371$200
   Table 149: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-1381$200
   Table 150: Asia-Pacific Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1391$200
   Table 151: Asia-Pacific 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1401$200
   A. Market Analysis.....III-141
Market Overview.....III-141
Table 152: Advertising Market in Australia (2014E): Percentage Share Breakdown of Expenditure by Advertising Medium - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-141
Campaigns to Create Awareness about Outdoor Advertising.....III-141
1$200
   Strategic Corporate Developments.....III-1421$75
   Apn Outdoor Pty Ltd – A Major Player.....III-1431$75
   B. Market Analytics.....III-144
Table 153: Australian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-144
1$200
   Table 154: Australian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1451$200
   Table 155: Australian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1461$200
   A. Market Analysis.....III-147
Market Overview.....III-147
1$75
   Table 156: Advertising Market in China (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-148
Digital Format Challenges Static Billboard Advertising.....III-148
Regulatory Issues.....III-148
1$200
   Competitive Analysis.....III-149
Strategic Corporate Developments.....III-149
1$75
   Select Players.....III-1501$75
   B. Market Analytics.....III-151
Table 157: Chinese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-151
1$200
   Table 158: Chinese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1521$200
   Table 159: Chinese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1531$200
   A. Market Analysis.....III-154
Market Overview.....III-154
Table 160: Advertising Market in Hong Kong (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-154
1$200
   B. Market Analytics.....III-155
Table 161: Hong Kong Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-155
1$200
   Table 162: Hong Kong Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1561$200
   Table 163: Hong Kong 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1571$200
   A. Market Analysis.....III-158
Outdoor Advertising Market in India: A Review.....III-158
Table 164: Advertising Market in India (2014E): Percentage Share Breakdown of Expenditure by Advertising Medium - Cinema, Internet, Magazines, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-158
1$200
   Slowing Economy Fails to Dampen Outdoor Advertising Market.....III-159
Billboards Dominate Outdoor Advertising Format, Transit to See Faster
  Growth.....III-159
1$75
   Shift towards Digital Format Aids Market Growth.....III-160
National Elections Boost Outdoor Advertising Revenues.....III-160
Mall Advertising: Picking Pace.....III-160
1$75
   SMEs Move to Advertise on Premium Billboards.....III-161
Drafting of Integrated Code of Conduct Spurs Integration of Advertising
  Channels.....III-161
Ban on Tobacco Ads Give Fillip to Outdoor Ad Media in India.....III-161
Strategic Corporate Development.....III-161
1$75
   B. Market Analytics.....III-162
Table 165: Indian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-162
1$200
   Table 166: Indian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1631$200
   Table 167: Indian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1641$200
   Market Analysis.....III-165
Table 168: Indonesian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-165
1$200
   Table 169: Indonesian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1661$200
   Table 170: Indonesian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1671$200
   Market Analysis.....III-168
Table 171: Malaysian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-168
1$200
   Table 172: Malaysian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1691$200
   Table 173: Malaysian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1701$200
   A. Market Analysis.....III-171
Market Overview.....III-171
Table 174: Advertising Market in New Zealand (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Magazine, Mail, Newspaper, Outdoor, Radio, Television, and Others (includes corresponding Graph/Chart).....III-171
1$200
   B. Market Analytics.....III-172
Table 175: New Zealand Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-172
1$200
   Table 176: New Zealand Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1731$200
   Table 177: New Zealand 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1741$200
   A. Market Analysis.....III-175
Outlook.....III-175
Strategic Corporate Development.....III-175
1$75
   B. Market Analytics.....III-176
Table 178: Philippines Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-176
1$200
   Table 179: Philippines Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1771$200
   Table 180: Philippines 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1781$200
   Market Analysis.....III-179
Table 181: Singaporean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-179
1$200
   Table 182: Singaporean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1801$200
   Table 183: Singaporean 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1811$200
   A. Market Analysis.....III-182
Market Overview.....III-182
Table 184: Advertising Market in South Korea (2014E): Percentage Share Breakdown of Spending Advertising Medium - Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-182
1$200
   B. Market Analytics.....III-183
Table 185: South Korean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-183
1$200
   Table 186: South Korean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1841$200
   Table 187: South Korean 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1851$200
   A. Market Analysis.....III-186
Outlook.....III-186
Strategic Corporate Development.....III-186
1$75
   B. Market Analytics.....III-187
Table 188: Thai Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-187
1$200
   Table 189: Thai Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1881$200
   Table 190: Thai 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1891$200
   A. Market Analysis.....III-190
Current & Future Analysis.....III-190
Outdoor Advertising in Africa: A Review.....III-190
1$75
   Nigeria: Outdoor Advertising Market on the Rise.....III-191
Kenya: Opposition to Outdoor Advertising.....III-191
1$75
   Middle East & Africa Advertising Market – Key Statistical Findings.....III-192
Table 191: Middle East & African Recent Past, Current and Future Analysis for Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-192
1$200
   Table 192: Middle East & African Historic Review for Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1931$200
   Table 193: Middle East & African 15-Year Perspective For Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, South Africa, and UAE for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-194
Strategic Corporate Development.....III-194
1$200
   B. Market Analytics.....III-195
Table 194: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-195
1$200
   Table 195: Middle East & African Historic Review for Outdoor Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1961$200
   Table 196: Middle East & African 15-Year Perspective For Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, South Africa, and UAE for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-1971$200
   Table 197: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-1981$200
   Table 198: Middle East & African Historic Review for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1991$200
   Table 199: Middle East & African 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2001$200
   Market Analysis.....III-201
Table 200: Israeli Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-201
1$200
   Table 201: Israeli Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2021$200
   Table 202: Israeli 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2031$200
   Market Analysis.....III-204
Table 203: Kuwaiti Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-204
1$200
   Table 204: Kuwaiti Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2051$200
   Table 205: Kuwaiti 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2061$200
   A. Market Analysis.....III-207
Current & Future Analysis.....III-207
Strategic Corporate Development.....III-207
Primedia Outdoor – A Key Player.....III-207
1$75
   B. Market Analytics.....III-208
Table 206: South African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-208
1$200
   Table 207: South African Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2091$200
   Table 208: South African 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2101$200
   A. Market Analysis.....III-211
Overview.....III-211
Strategic Corporate Developments.....III-211
1$75
   B. Market Analytics.....III-212
Table 209: UAE Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-212
1$200
   Table 210: UAE Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2131$200
   Table 211: UAE 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2141$200
   A. Market Analysis.....III-215
Market Overview.....III-215
1$75
   Latin American Advertising Market – Spending Analysis.....III-216
Table 212: Latin American Recent Past, Current and Future Analysis for Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-216
1$200
   Table 213: Latin American Historic Review for Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2171$200
   Table 214: Latin American 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Mexico, Peru and Venezuela for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-218
Product Launch.....III-218
1$200
   B. Market Analytics.....III-219
Table 215: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-219
1$200
   Table 216: Latin American Historic Review for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2201$200
   Table 217: Latin American 15-Year Perspective For Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Mexico, Peru and Venezuela for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2211$200
   Table 218: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-2221$200
   Table 219: Latin American Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2231$200
   Table 220: Latin American 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2241$200
   A. Market Analysis.....III-225
Market Overview.....III-225
Table 221: Advertising Market in Argentina (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-225
1$200
   B. Market Analytics.....III-226
Table 222: Argentinean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-226
1$200
   Table 223: Argentinean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2271$200
   Table 224: Argentinean 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006 2014 and 2020 (includes corresponding Graph/Chart).....III-2281$200
   A. Market Analysis.....III-229
Market Overview.....III-229
Table 225: Brazilian Advertising Spending Market (2014E): Percentage Share Breakdown of Ad spending by Media Category (includes corresponding Graph/Chart).....III-229
1$200
   B. Market Analytics.....III-230
Table 226: Brazilian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-230
1$200
   Table 227: Brazilian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2311$200
   Table 228: Brazilian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2321$200
   A. Market Analysis.....III-233
Market Overview.....III-233
Table 229: Advertising Market in Chile (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Internet, Magazines, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-233
1$200
   B. Market Analytics.....III-234
Table 230: Chilean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-234
1$200
   Table 231: Chilean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2351$200
   Table 232: Chilean 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2361$200
   A. Market Analysis.....III-237
Market Overview.....III-237
Table 233: Advertising Market in Mexico (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Digital, Directories, Magazines (Consumer & Trade), Newspaper, Out-of-Home, Radio, and Television (includes corresponding Graph/Chart).....III-237
1$200
   B. Market Analytics.....III-238
Table 234: Mexican Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-238
1$200
   Table 235: Mexican Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2391$200
   Table 236: Mexican 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2401$200
   A. Market Analysis.....III-241
Market Overview.....III-241
Table 237: Advertising Market in Peru (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Cinema, Internet, Newspapers & Magazines, Out-of-Home, Radio, and Television (includes corresponding Graph/Chart).....III-241
Strategic Corporate Development.....III-241
1$200
   B. Market Analytics.....III-242
Table 238: Peruvian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-242
1$200
   Table 239: Peruvian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2431$200
   Table 240: Peruvian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart).....III-2441$200
   A. Market Analysis.....III-245
Market Overview.....III-245
Table 241: Advertising Market in Venezuela (2014E): Percentage Share Breakdown of Spending by Advertising Medium - BTL, Cinema, Digital, Newspapers & Magazines, Outdoor, Radio, and Television (includes corresponding Graph/Chart).....III-245
1$200
   B. Market Analytics.....III-246
Table 242: Venezuelan Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-246
1$200
   Table 243: Venezuelan Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-2471$200
   Table 244: Venezuelan 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) .....III-2481$200
  
Total Companies Profiled: 84 (including Divisions/Subsidiaries - 89)

Region/Country Players

The United States 25 Canada 1 Japan 2 Europe 44 France 4 Germany 4 The United Kingdom 4 Spain 2 Rest of Europe 30 Asia-Pacific (Excluding Japan) 15 Latin America 1 Middle East 1
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