OUTDOOR ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 237 companies including many key and niche players such as -

AdSpace Networks, Inc.
APG|SGA SA
APN Outdoor Pty Ltd.
Astral Media Inc.
Burkhart Advertising, Inc.


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Code : MCP-1610
Price : $4950
Companies : 237
Pages : 512
Date : June 2013
Market Data Tables : 213

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   Advertising: An Essential Requisite for Corporate/ Brand Survival & Existence.....II-1
Advertising Market Traits.....II-1
1$100
   Key Statistical Findings.....II-2
Table 1: World Recent Past, Current and Future Analysis for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-2
1$350
   Table 2: World Historic Review for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-31$350
   Table 3: World 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....II-41$350
   Table 4: Worldwide Advertising Market (2012): Percentage Share Breakdown of Advertising Expenditure by Media Category (includes corresponding Graph/Chart).....II-5
Outdoor Advertising: A Small but a Significant Contributor to Overall Advertising
  Market.....II-5
1$350
   Evolution of Outdoor Advertising.....II-61$100
   Recession Impact in Retrospect.....II-71$100
   Market Posts Recovery in 2010.....II-8
Eurozone Crisis & US Fiscal Cliff Fails to Deter Outdoor Advertising Market.....II-8
1$100
   Outlook.....II-91$100
   Developing Markets More Than a Blip on the Radar.....II-10
Expansion of End User Markets Perk Up Growth.....II-10
The “Dominion Effect” Drives Demand for Large Oversized Billboards.....II-10
1$100
   Transit Media Provides Traction to Outdoor Advertising Market.....II-11
Noteworthy Market Trends & Growth Drivers.....II-11
Digital Fever Grips Outdoor Advertising Industry.....II-11
1$100
   DOOH Advertising: A Key Driver of Future Growth.....II-12
Digital Signage in the 21st Century: A Peek Into its Evolving Landscape.....II-12
1$100
   Wireless Digital Signage Solutions on Rise.....II-131$100
   3D Digital Signage: The New Frontier of Digital Advertising.....II-14
Internet-Based Dynamic Digital Signs Rake in Opportunities for IT Companies.....II-14
1$100
   Key Statistical Finding.....II-15
Table 5: World Market for Digital Signage Advertising (2012): Percentage Share Breakdown of Revenues by End-Use Sector (includes corresponding Graph/Chart).....II-15
LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades.....II-15
Technology Developments Sharpen Growth.....II-15
1$350
   “Smartboards” to Enhance Viewer Recall of Outdoor Ads.....II-16
'Gesture' Adverts Popular at Airports & Retail Outlets.....II-16
The Rise of Augmented Reality & Nex-Gen “Glad”vertising.....II-16
1$100
   Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure.....II-17
Special Entertainment Events Provides Momentum to Outdoor Advertising.....II-17
1$100
   Cost Reductions Push Up Demand for Outdoor Advertising.....II-18
Smartphones Adding to Success of Outdoor Advertising.....II-18
Issues & Challenges.....II-18
Competition from Alternative Forms of Advertising: A Challenge to Reckon With.....II-18
1$100
   Online Advertising – A Major Threat.....II-191$100
   Threat Alert.....II-20
Table 6: Global market for Internet Advertising: Breakdown of Projected Compounded Average Growth Rates (CAGR) (in %) of Annual Expenditure for Years 2009 through 2017 by Country/Region (includes corresponding Graph/Chart).....II-20
1$350
   Mobile Phone Advertising Grows in Popularity - A Challenge to Reckon With.....II-21
Telemarketing Remerges as Key Competition.....II-21
1$100
   Unfavorable Regulations May Hamper Business Prospects.....II-22
Lack of Measurement – A Challenge to Reckon With.....II-22
Safety Issues Being Taken to Higher Levels!.....II-22
1$100
   Competition.....II-23
Table 7: Leading Players in the Global Outdoor Advertising Market (2012): Percentage Breakdown of Leading Players (includes corresponding Graph/Chart).....II-23
1$350
   Introduction.....II-24
Two Major Forms - Traditional and Non-Traditional.....II-24
1$100
   Outdoor Advertising by Mode/Format.....II-25
Billboards – The Ubiquitous Format.....II-25
Billboard Types.....II-25
Electronic/Digital Billboards.....II-25
1$100
   6m x 4m Billboards.....II-26
48 Sheet Billboards.....II-26
96 Sheet Billboards.....II-26
1$100
   AD Lites.....II-27
Consumer Ads.....II-27
Spectacular Signs.....II-27
Airport Advertising.....II-27
Airport: External.....II-27
Airport: Internal.....II-27
PrimeMotion.....II-27
1$100
   Store Fascias.....II-28
Super Sixes.....II-28
Tactical Display Unit.....II-28
Objective of Billboards.....II-28
Transit Outdoor Advertising.....II-28
1$100
   Transit’s Impact in Reaching a Wider Audience.....II-29
Mobile Advertising.....II-29
Bus Advertising.....II-29
Subway and Rail Displays.....II-29
Truckside Advertising.....II-29
1$100
   Taxi Advertising.....II-30
Vehicle Wrapped Advertising.....II-30
Street Furniture.....II-30
Appeal of Street Furniture Advertising.....II-30
Some Forms of Street Furniture.....II-30
2$200
   Alternate forms of Outdoor Advertising.....II-32
Nothing Airy about Hot Air Balloons.....II-32
Alternate Outdoor Advertising Formats – A Sneak Preview.....II-32
2$200
   Continental Outdoor Media Bags Exclusive Rights for Advertising.....II-34
Titan and Chicago Transit Expand Advertising Agreement.....II-34
1$100
   SCG Financial Completes Merger with Reach Media.....II-35
Out of Home America Completes Outdoor First Acquisition.....II-35
JCDecaux Airport Bags Contract for the Operation of Exterior and Interior Advertising
  Space at Cannes-Mandelieu Airport.....II-35
JCDecaux Wins a Ten Year Advertising Contract from Delhi Airport Metro Express.....II-35
1$100
   JCDecaux Gains a Minor Stake in Russ Outdoor.....II-36
Pattison Bags a Decade-long Advertising Contract with the City of Ottawa.....II-36
STDecaux Bags an Advertising Contract for Shanghai Metro TV Network.....II-36
JCDecaux Bags Contract for Operation of Advertising Concessions for Madrid
  Metro.....II-36
1$100
   JCDecaux and Interstate Outdoor Advertising Bags Prestigious Advertising Contract with
  City of Chicago.....II-37
CBS Plans Two Strategic Moves For Outdoor Operating Business.....II-37
Tiger Media Divests SearchMedia International Limited Subsidiary to Venture
  Holdings.....II-37
1$100
   MidOcean and ACON Merge Olympus and Fairway to Form a New Entity.....II-38
CBS Outdoor Acquires Advertising Rights from L.A. Metro.....II-38
MMDA and Outdoor Advertisers Reach Agreement on Regulating Advertising
  Billboards.....II-38
1$100
   Lamar Acquires Advertising Business of NextMedia.....II-39
Van Wagner Communications Takes Over Fuel Outdoor Holdings.....II-39
1$100
   Outdoor Channel Holdings and InterMedia Outdoors to Merge.....II-40
Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business Upcountry.....II-40
1$100
   ADstruc Introduces New Outdoor Add Workflow Solution and Enters into Partnership with
  Telmar.....II-41
Sailing Billboards Expands Operations into Toronto.....II-41
JCDecaux to Acquire Stakes in Russ Outdoor.....II-41
1$100
   European Broadcasting Union Alleges Signal Jamming by Iran and Syria.....II-42
JCDecaux to Acquire Russ Outdoor.....II-42
JCDecaux Collaborates with GateGuru.....II-42
1$100
   United Franchise Group Launches IZON Global Media Franchise Opportunity.....II-43
Design Master color tool Merged with Artbusinessline.....II-43
City of Tacoma Enters into Standstill Agreement with Clear Channel Outdoor.....II-43
1$100
   SmartDebit Inks Contract with JCDecaux.....II-44
APN Outdoor Receives NSW State Transit Authority Bus Fleet Contract.....II-44
oOh!media to Purchase Eye Division.....II-44
1$100
   Lamar Advertising Company Purchases American Outdoor Advertising.....II-45
Alibaba Collaborates with Focus Media.....II-45
1$100
   Fairway Outdoor Advertising Merges with Olympus Media.....II-46
Smedvig Capital Sells Ocean Outdoor to LDC.....II-46
JCDecaux Dicon Receives an Exclusive Advertising Contract from Dubai Airport.....II-46
1$100
   Lloyds Development Capital Acquires Ocean Outdoor.....II-471$100
   Bell Canada Enterprises to Purchase Astral Media.....II-48
APN Enters into a 50:50 Joint Venture with Quadrant Private Equity.....II-48
Blue Outdoor Enters into an Exclusive Long-term Agreement with Atlantic City.....II-48
1$100
   JCDecaux Middle East Signs an Exclusive Street Furniture Agreement with Muscat
  Municipality.....II-49
Wall Inks Exclusive Outdoor Advertising Agreement with the City of Lübeck.....II-49
1$100
   AllOver Media Takes Over Intran Media.....II-50
JCDecaux Signs an Agreement with Presstalis to Take Over 95% Equity Stake in
  Mediakiosk.....II-50
1$100
   JCDecaux Airport Renews the Advertising Contract with Lyon Bron and Lyon Saint-Exupéry
  Airports.....II-51
NS Publicity to Form a Joint Venture with SALT OOH.....II-51
1$100
   Allied Enters into a Partnership with OuterSpace MediaLab to Form AOS.....II-52
iSite Media to Take Over the Assets of O.T.W. Advertising.....II-52
Signal Takes Over Exclusive Rights in Fairfax County.....II-52
1$100
   Aeroports de Paris Forms a 50:50 Joint Venture with JCDecaux.....II-53
Ashby Street Buys Assets of Fowler Media and its Allied Entities.....II-53
Wall Inks Outdoor Advertising Contract with City of Wiesbaden.....II-53
Pattison Takes Over Onestop Media Group.....II-53
1$100
   Ram Investment Inks 3D Technology Joint Venture Deal.....II-54
CIE Utility Awards Service Contract to Bravo Outdoor Advertising.....II-54
Cruise Media Group Acquires Mommentum Health Media.....II-54
1$100
   JCDecaux Secures Contract from City of Montpellier.....II-55
JCDecaux Airport Renews Contract with Lille-Lesquin Airport.....II-55
Aéroports de Paris to Establish Joint Venture with JCDecaux.....II-55
JCDecaux Extends Contract with Valencia.....II-55
1$100
   Ströer Out-of-Home Media Takes Over News Outdoor Poland.....II-56
MTM Assigns Contract To APN.....II-56
JCDecaux Expands Advertising Services to a New Metro Line in Nanjing.....II-56
China New Media Announces Purchase of Five Outdoor Billboards from Haosheng.....II-56
1$100
   VisionChina Media Takes Over Digital Media Group.....II-57
Qin Jin Yuan OOH Invests in CBS.....II-57
ENIL Divests Times Innovative Media to BCCL.....II-57
JCDecaux Enters in to Agreement With ATA.....II-57
1$100
   JCDecaux Dicon Clinches a Second Airport Advertising Contract from Dubai
  Airports.....II-58
1$100
   Pattison and ETS to Introduce New Digital Transit Network.....II-59
Posterplus Introduces New LED Billboard in Ayrshire.....II-59
Clear Channel Unveils Digital Billboards in Minneapolis.....II-59
1$100
   AdMobilize Unveils New Platform for Advertising.....II-60
Daktronics Unveils Next-Generation Digital LED Billboards.....II-60
BMO Harris Bank Joins Hands with Y&R Midwest to Unveil Novel Advertising
  Campaign.....II-60
Astral Out-of-Home Partners with Ad-Dispatch to Introduce First Outdoor Advertising
  Applications.....II-60
1$100
   AEP Ohio Introduces New Advertising Campaign.....II-61
Standard Chartered Launches Global Advertising Campaign.....II-61
1$100
   SearchMedia Holdings Bags the Tender for Hangzhou Outdoor Ad Campaign in association
  with Regional Companies.....II-62
YESCO Unveils New Outdoor Interactive LCD System.....II-62
The Ambient Group Refurbishes National Outdoor Advertising Platform.....II-62
GFR Unveils Indice Multimedia Platform.....II-62
1$100
   BPI Sports Joins Hands with CBS Outdoor to Unveil First-Ever Outdoor Billboard
  Campaign.....II-63
JosA(c) Mourinho Joins Hands with Henderson to Introduce Novel Advertising
  Campaign.....II-63
1$100
   Daktronics Unveils Digital Ad Strategies.....II-64
JCDecaux Renews Fifteen Ad Street Furniture Agreements.....II-64
Google Introduces advertisement campaign ‘Watch the Space’.....II-64
Onestop Introduces Country's First Outdoor Advertising Channel.....II-64
1$100
   MDO Introduces DISCO.....II-65
JCDecaux Doubles Rail and Mall Digital Presence.....II-65
Goa Introduces First Digitalized Billboards.....II-65
1$100
   China New Media Launches Mega LED Screen at Dalian on New Year Eve.....II-66
Coca-Cola India Introduces Visual Identity System Logo for Commonwealth Games.....II-66
Hankook Tire Launches Outdoor Advertising in Times Square.....II-66
POD of Diamond Launches First Mobile Advertising Solution on Taxi Cabs.....II-66
1$100
   Adams Outdoor Advertising (USA).....II-67
Adspace Networks, Inc. (USA).....II-67
APG|SGA SA (Switzerland).....II-67
1$100
   APN Outdoor Pty Ltd (Australia).....II-68
Astral Media Inc (Canada).....II-68
Burkhart Advertising, Inc. (USA).....II-68
Captivate Network (USA).....II-68
1$100
   V Media Corporation (China).....II-69
Clear Channel Outdoor, Inc. (USA).....II-69
Clear Media Limited (China).....II-69
1$100
   CBS Corporation (USA).....II-70
CEMUSA – (Spain).....II-70
Daktronics, Inc. (USA).....II-70
1$100
   DDI Signs, Inc (USA).....II-71
EPAMEDIA (Austria).....II-71
1$100
   EuroMedia Group S.A. (Romania).....II-72
Fairway Outdoor Advertising (USA).....II-72
Focus Media Holding Ltd (China).....II-72
1$100
   JCDecaux Group (France).....II-73
Lamar Advertising Company (USA).....II-73
MarketForward (USA).....II-73
1$100
   Pattison Outdoor Advertising (Canada).....II-74
Primedia Outdoor (South Africa).....II-74
1$100
   IZ•ON Media LLC (US).....II-75
Ströer Out-of-Home Media AG (Germany).....II-75
TOM Outdoor Media Group (China).....II-75
Van Wagner Communications, LLC (USA).....II-75
1$100
   Zoom Media, Inc. (Canada).....II-761$100
   Table 8: World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-771$350
   Table 9: World Historic Review for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-781$350
   Table 10: World 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....II-791$350
   Table 11: World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-801$350
   Table 12: World Historic Review for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-811$350
   Table 13: World 15-Year Perspective for Billboard Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....II-821$350
   Table 14: World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-831$350
   Table 15: World Historic Review for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-841$350
   Table 16: World 15-Year Perspective for Transit Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....II-851$350
   Table 17: World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-861$350
   Table 18: World Historic Review for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-871$350
   Table 19: World 15-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....II-881$350
   Table 20: World Recent Past, Current and Future Analysis for Alternate and Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-891$350
   Table 21: World Historic Review for Alternate and Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-901$350
   Table 22: World 15-Year Perspective for Alternate and Other Forms of Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....II-911$350
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
Market Overview.....III-1
Table 23: US Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-1
1$200
   Table 24: US Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2

Table 25: Advertising Spending in the US (2012): Percentage Share Breakdown of Revenues by Media Category (includes corresponding Graph/Chart).....III-2
Regulatory Environment.....III-2
1$200
   Local Adverts Help Sustain Demand for Traditional Billboards.....III-3
Table 26: US Traditional Billboards Market (2012): Percentage Share Breakdown of Revenues by Type of Advertisement (includes corresponding Graph/Chart).....III-3
Digital Billboards Continue to Grow in Prominence.....III-3
1$200
   An Overview of the Digital Signage Market in North America.....III-4
Factors Influencing the Market.....III-4
1$75
   Digital Signage Networks.....III-51$75
   Networks Funded by the Network Operator.....III-6
Network Funded by the Client.....III-6
Planning and Implementation of Digital Signage.....III-6
Digital Signage Applications.....III-6
Banking and Finance Industry.....III-6
1$75
   Issues Relating to Digital Signage.....III-7
Competition.....III-7
Table 27: Outdoor Advertising Market in North America (2012): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....III-7
Product Launches.....III-7
2$400
   Strategic Corporate Developments.....III-97$525
   Select Players.....III-165$375
   B. Market Analytics.....III-21
Table 28: US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-21
1$200
   Table 29: US Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-221$200
   Table 30: US 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-231$200
   A. Market Analysis.....III-24
Current & Future Analysis.....III-24
Advertising Market – A Snapshot.....III-24
Table 31: Canadian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-24
1$200
   Table 32: Canadian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-25

Table 33: Advertising Spending Market in Canada (2012): Percentage Share Breakdown of Revenues by Media Category (includes corresponding Graph/Chart).....III-25
1$200
   Key Market Share Statistics.....III-26
Table 34: Canadian Market for Traditional Outdoor Advertising (2012): Percentage Market Share Breakdown of Key Players (includes corresponding Graph/Chart).....III-26

Table 35: Canadian Market for Location-Based Outdoor Advertising (2012): Percentage Market Share Breakdown of Key Players (includes corresponding Graph/Chart).....III-26
Product Launches.....III-26
1$200
   Strategic Corporate Development.....III-272$150
   Select Players.....III-291$75
   B. Market Analytics.....III-30
Table 36: Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-30
1$200
   Table 37: Canadian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-311$200
   Table 38: Canadian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-321$200
   A. Market Analysis.....III-33
Current & Future Analysis.....III-33
Market Overview.....III-33
1$75
   Table 39: Japanese Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-34

Table 40: Japanese Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-34
1$200
   B. Market Analytics.....III-35
Table 41: Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-35
1$200
   Table 42: Japanese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-361$200
   Table 43: Japanese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-371$200
   A. Market Analysis.....III-38
Current & Future Analysis.....III-38
1$75
   European Advertising Market – Key Statistical Findings.....III-39
Table 44: European Recent Past, Current and Future Analysis for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-39
1$200
   Table 45: European Historic Review for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-401$200
   Table 46: European 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-411$200
   B. Market Analytics.....III-42
Table 47: European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-42
1$200
   Table 48: European Historic Review for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-431$200
   Table 49: European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-441$200
   Table 50: European Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-451$200
   Table 51: European 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-461$200
   Table 52: European 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-471$200
   A. Market Analysis.....III-48
Current & Future Analysis.....III-48
Epamedia – A Key Player.....III-48
1$75
   B. Market Analytics.....III-49
Table 53: Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-49
1$200
   Table 54: Austrian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-501$200
   Table 55: Austrian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-511$200
   A. Market Analysis.....III-52
Current & Future Analysis.....III-52
B. Market Analytics.....III-52
Table 56: Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-52
1$200
   Table 57: Belgian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-531$200
   Table 58: Belgian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-541$200
   A. Market Analysis.....III-55
Current & Future Analysis.....III-55
Table 59: French Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-55
Product Launch.....III-55
1$200
   Strategic Corporate Developments.....III-561$75
   Jcdecaux Group – A Key Player.....III-571$75
   B. Market Analytics.....III-58
Table 60: French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-58
1$200
   Table 61: French Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-591$200
   Table 62: French 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-601$200
   A. Market Analysis.....III-61
Current & Future Analysis.....III-61
Market Overview.....III-61
Table 63: German Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-61
1$200
   Strategic Corporate Development.....III-62
Stroer Out-of-Home Media AG – A Key Player.....III-62
1$75
   B. Market Analytics.....III-63
Table 64: German Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-63
1$200
   Table 65: German Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-641$200
   Table 66: German 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-651$200
   A. Market Analysis.....III-66
Current & Future Analysis.....III-66
B. Market Analytics.....III-66
Table 67: Greek Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-66
1$200
   Table 68: Greek Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-671$200
   Table 69: Greek 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-681$200
   A. Market Analysis.....III-69
Current & Future Analysis.....III-69
B. Market Analytics.....III-69
Table 70: Hungarian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-69
1$200
   Table 71: Hungarian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-701$200
   Table 72: Hungarian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-711$200
   A. Market Analysis.....III-72
Current & Future Analysis.....III-72
Table 73: Irish Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-72
Product Launch.....III-72
1$200
   B. Market Analytics.....III-73
Table 74: Irish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-73
1$200
   Table 75: Irish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-741$200
   Table 76: Irish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-751$200
   A. Market Analysis.....III-76
Current & Future Analysis.....III-76
Table 77: Italian Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-76
1$200
   B. Market Analytics.....III-77
Table 78: Italian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-77
1$200
   Table 79: Italian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-781$200
   Table 80: Italian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-791$200
   A. Market Analysis.....III-80
Current & Future Analysis.....III-80
B. Market Analytics.....III-80
Table 81: Dutch Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-80
1$200
   Table 82: Dutch Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-811$200
   Table 83: Dutch 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-821$200
   A. Market Analysis.....III-83
Current & Future Analysis.....III-83
B. Market Analytics.....III-83
Table 84: Norwegian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-83
1$200
   Table 85: Norwegian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-841$200
   Table 86: Norwegian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-851$200
   A. Market Analysis.....III-86
Current & Future Analysis.....III-86
Table 87: Polish Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-86
Strategic Corporate Development.....III-86
1$200
   B. Market Analytics.....III-87
Table 88: Polish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-87
1$200
   Table 89: Polish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-881$200
   Table 90: Polish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-891$200
   A. Market Analysis.....III-90
Current & Future Analysis.....III-90
B. Market Analytics.....III-90
Table 91: Portuguese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-90
1$200
   Table 92: Portuguese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-911$200
   Table 93: Portuguese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-921$200
   A. Market Analysis.....III-93
Current & Future Analysis.....III-93
Market Overview.....III-93
Table 94: Advertising Spending in Russia (2012): Percentage Share Breakdown of Ad Spends by Media Category (includes corresponding Graph/Chart).....III-93
1$200
   Competition.....III-94
Table 95: Outdoor Advertising Market in Russia (2012): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....III-94
1$200
   B. Market Analytics.....III-95
Table 96: Russian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-95
1$200
   Table 97: Russian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-961$200
   Table 98: Russian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-971$200
   A. Market Analysis.....III-98
Current & Future Analysis.....III-98
Cemusa – A Key Player.....III-98
1$75
   B. Market Analytics.....III-99
Table 99: Spanish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-99
1$200
   Table 100: Spanish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1001$200
   Table 101: Spanish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1011$200
   A. Market Analysis.....III-102
Current & Future Analysis.....III-102
Table 102: Swedish Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-102
1$200
   B. Market Analytics.....III-103
Table 103: Swedish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-103
1$200
   Table 104: Swedish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1041$200
   Table 105: Swedish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1051$200
   A. Market Analysis.....III-106
Current & Future Analysis.....III-106
Table 106: Swiss Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-106
APG|SGA SA – A Key Player.....III-106
1$200
   B. Market Analytics.....III-107
Table 107: Swiss Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-107
1$200
   Table 108: Swiss Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1081$200
   Table 109: Swiss 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1091$200
   A. Market Analysis.....III-110
Current & Future Analysis.....III-110
B. Market Analytics.....III-110
Table 110: Turkish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-110
1$200
   Table 111: Turkish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1111$200
   Table 112: Turkish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1121$200
   A. Market Analysis.....III-113
Current & Future Analysis.....III-113
Outdoor Advertising Market in the UK: An Overview.....III-113
1$75
   Key Statistical Findings.....III-114
Table 113: UK Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-114

Table 114: UK Digital Outdoor Market as a Percentage Share of Overall Outdoor Advertising Market for the years 2004 & 2012 (includes corresponding Graph/Chart).....III-114

Table 115: Outdoor Media Spending in the UK (2012): Percentage Share Breakdown of Spends by Category (includes corresponding Graph/Chart).....III-114
1$200
   Product Launches.....III-115
Strategic Corporate Developments.....III-115
2$150
   B. Market Analytics.....III-117
Table 116: UK Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-117
1$200
   Table 117: UK Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1181$200
   Table 118: UK 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1191$200
   A. Market Analysis.....III-120
Current & Future Analysis.....III-120
Strategic Corporate Development.....III-120
Euromedia Group S.A. – A Key Player in Romania.....III-120
1$75
   B. Market Analytics.....III-121
Table 119: Rest of Europe Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-121
1$200
   Table 120: Rest of Europe Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1221$200
   Table 121: Rest of Europe 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1231$200
   A. Market Analysis.....III-124
Current & Future Analysis.....III-124
Asia-Pacific Advertising Market – Key Statistical Findings.....III-124
Table 122: Asia-Pacific Recent Past, Current and Future Analysis for Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-124
1$200
   Table 123: Asia-Pacific Historic Review for Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1251$200
   Table 124: Asia-Pacific 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1261$200
   B. Market Analytics.....III-127
Table 125: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-127
1$200
   Table 126: Asia-Pacific Historic Review for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1281$200
   Table 127: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-1291$200
   Table 128: Asia-Pacific Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1301$200
   Table 129: Asia-Pacific 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1311$200
   Table 130: Asia-Pacific 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1321$200
   A. Market Analysis.....III-133
Current & Future Analysis.....III-133
Table 131: Australian Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-133
Market Overview.....III-133
1$200
   Campaigns to Create Awareness About Outdoor Advertising.....III-134
Product Launch.....III-134
1$75
   Strategic Corporate Development.....III-135
Select Players.....III-135
1$75
   B. Market Analytics.....III-136
Table 132: Australian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-136
1$200
   Table 133: Australian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1371$200
   Table 134: Australian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1381$200
   A. Market Analysis.....III-139
Current & Future Analysis.....III-139
Market Overview.....III-139
1$75
   Table 135: Advertising Spending in China (2012): Percentage Share Breakdown of Ad Spends by Media Category (includes corresponding Graph/Chart).....III-140
Regulatory Issues.....III-140
1$200
   Competitive Analysis.....III-141
Product Launch.....III-141
Strategic Corporate Developments.....III-141
1$75
   Select Players.....III-1422$150
   B. Market Analytics.....III-144
Table 136: Chinese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-144
1$200
   Table 137: Chinese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1451$200
   Table 138: Chinese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1461$200
   A. Market Analysis.....III-147
Current & Future Analysis.....III-147
Product Launch.....III-147
1$75
   B. Market Analytics.....III-148
Table 139: Hong Kong Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-148
1$200
   Table 140: Hong Kong Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1491$200
   Table 141: Hong Kong 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1501$200
   A. Market Analysis.....III-151
Current & Future Analysis.....III-151
Table 142: Indian Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-151
Outdoor Advertising Industry in India.....III-151
1$200
   Ban on Tobacco Ads Give Fillip to Outdoor Ad Media in India.....III-152
Product Launches.....III-152
1$75
   Strategic Corporate Development.....III-1531$75
   B. Market Analytics.....III-154
Table 143: Indian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-154
1$200
   Table 144: Indian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1551$200
   Table 145: Indian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1561$200
   A. Market Analysis.....III-157
Current & Future Analysis.....III-157
B. Market Analytics.....III-157
Table 146: Indonesian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-157
1$200
   Table 147: Indonesian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1581$200
   Table 148: Indonesian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1591$200
   A. Market Analysis.....III-160
Current & Future Analysis.....III-160
B. Market Analytics.....III-160
Table 149: Malaysian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-160
1$200
   Table 150: Malaysian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1611$200
   Table 151: Malaysian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1621$200
   A. Market Analysis.....III-163
Current & Future Analysis.....III-163
Table 152: Advertising Spending Market in New Zealand (2012): Percentage Share Breakdown of Ad Spends by Media Category (includes corresponding Graph/Chart).....III-163
Strategic Corporate Development.....III-163
1$200
   B. Market Analytics.....III-164
Table 153: New Zealand Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-164
1$200
   Table 154: New Zealand Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1651$200
   Table 155: New Zealand 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1661$200
   A. Market Analysis.....III-167
Current & Future Analysis.....III-167
B. Market Analytics.....III-167
Table 156: Philippines Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-167
1$200
   Table 157: Philippines Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1681$200
   Table 158: Philippines 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1691$200
   A. Market Analysis.....III-170
Current & Future Analysis.....III-170
B. Market Analytics.....III-170
Table 159: Singaporean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-170
1$200
   Table 160: Singaporean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1711$200
   Table 161: Singaporean 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1721$200
   A. Market Analysis.....III-173
Current & Future Analysis.....III-173
Product Launch.....III-173
1$75
   B. Market Analytics.....III-174
Table 162: South Korean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-174
1$200
   Table 163: South Korean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1751$200
   Table 164: South Korean 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1761$200
   A. Market Analysis.....III-177
Current & Future Analysis.....III-177
B. Market Analytics.....III-177
Table 165: Thai Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-177
1$200
   Table 166: Thai Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1781$200
   Table 167: Thai 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1791$200
   A. Market Analysis.....III-180
Current & Future Analysis.....III-180
Middle East Advertising Market – Key Statistical Findings.....III-180
Table 168: Middle East & African Recent Past, Current and Future Analysis for Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-180
1$200
   Table 169: Middle East & African Historic Review for Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1811$200
   Table 170: Middle East & African 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, South Africa, and UAE for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-182
Dubai Outdoor Advertising Industry to Grow Robustly.....III-182
Product Launches.....III-182
1$200
   Strategic Corporate Development.....III-1831$75
   B. Market Analytics.....III-184
Table 171: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-184
1$200
   Table 172: Middle East & African Historic Review for Outdoor Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1851$200
   Table 173: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-1861$200
   Table 174: Middle East & African Historic Review for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1871$200
   Table 175: Middle East & African 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, South Africa, and UAE for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1881$200
   Table 176: Middle East & African 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1891$200
   A. Market Analysis.....III-190
Current & Future Analysis.....III-190
B. Market Analytics.....III-190
Table 177: Israeli Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-190
1$200
   Table 178: Israeli Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1911$200
   Table 179: Israeli 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1921$200
   A. Market Analysis.....III-193
Current & Future Analysis.....III-193
B. Market Analytics.....III-193
Table 180: Kuwaiti Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-193
1$200
   Table 181: Kuwaiti Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1941$200
   Table 182: Kuwaiti 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1951$200
   A. Market Analysis.....III-196
Current & Future Analysis.....III-196
Strategic Corporate Development.....III-196
1$75
   B. Market Analytics.....III-197
Table 183: UAE Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-197
1$200
   Table 184: UAE Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1981$200
   Table 185: UAE 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-1991$200
   A. Market Analysis.....III-200
Current & Future Analysis.....III-200
Primedia Outdoor – A Key Player.....III-200
1$75
   B. Market Analytics.....III-201
Table 186: South African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-201
1$200
   Table 187: South African Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2021$200
   Table 188: South African 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2031$200
   A. Market Analysis.....III-204
Current & Future Analysis.....III-204
Latin American Advertising Market – Key Statistical Findings.....III-204
Table 189: Latin American Recent Past, Current and Future Analysis for Advertising by Geographic Region - Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-204
1$200
   Table 190: Latin American Historic Review for Advertising by Geographic Region - Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2051$200
   Table 191: Latin American 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Peru and Venezuela for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2061$200
   B. Market Analytics.....III-207
Table 192: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-207
1$200
   Table 193: Latin American Historic Review for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2081$200
   Table 194: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-2091$200
   Table 195: Latin American Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2101$200
   Table 196: Latin American 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Peru and Venezuela for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2111$200
   Table 197: Latin American 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2121$200
   A. Market Analysis.....III-213
Current & Future Analysis.....III-213
B. Market Analytics.....III-213
Table 198: Argentinean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-213
1$200
   Table 199: Argentinean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2141$200
   Table 200: Argentinean 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2151$200
   A. Market Analysis.....III-216
Current & Future Analysis.....III-216
Table 201: Brazilian Advertising Spending Market (2012): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).....III-216
1$200
   B. Market Analytics.....III-217
Table 202: Brazilian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-217
1$200
   Table 203: Brazilian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2181$200
   Table 204: Brazilian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2191$200
   A. Market Analysis.....III-220
Current & Future Analysis.....III-220
B. Market Analytics.....III-220
Table 205: Chilean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-220
1$200
   Table 206: Chilean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2211$200
   Table 207: Chilean 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2221$200
   A. Market Analysis.....III-223
Current & Future Analysis.....III-223
B. Market Analytics.....III-223
Table 208: Peruvian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-223
1$200
   Table 209: Peruvian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2241$200
   Table 210: Peruvian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2251$200
   A. Market Analysis.....III-226
Current & Future Analysis.....III-226
B. Market Analytics.....III-226
Table 211: Venezuelan Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-226
1$200
   Table 212: Venezuelan Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-2271$200
   Table 213: Venezuelan 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2005, 2013 and 2018 (includes corresponding Graph/Chart).....III-2281$200
  
Total Companies Profiled: 237 (including Divisions/Subsidiaries - 251)

Region/Country Players

The United States 151 Canada 7 Japan 1 Europe 46 France 2 Germany 4 The United Kingdom 14 Spain 1 Rest of Europe 25 Asia-Pacific (Excluding Japan) 36 Africa 7 Middle East 3
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