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  ORGANIC LIGHT EMITTING DIODE (OLED) DISPLAYS
A Global Strategic Business Report

This report analyzes the worldwide markets for Organic Light Emitting Diode (OLED) Displays in Millions of US$. The specific product segments analyzed are Passive-Matrix OLED (PM OLED) Displays, and Active-Matrix OLED (AM OLED) Displays. The specific End-use segments analyzed are Mobile Telephones – Includes Main and Sub Display Screen, MP3 Players, Wearables – Includes Display Sleeves, Heads-up Displays, Car Audio, Digital Cameras, and Others - Include Automotive Instrument Panels, Windshield Displays, Visor Mounted Displays, Smart Light Emitting Windows, Helmet Mounted Display, Personal Digital Assistant, Electric Razor, and High Visibility Apparel among other miscellaneous end-use applications). Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 68 companies including many key and niche players worldwide such as AU Optronics Corp., Beijing Visionox Technology Co. Ltd., Cambridge Display Technology, Canon Inc., Casio Computer Co., Ltd., Chi Mei El Corporation, DuPont Displays, eMagin Corporation, Kodak Displays Division, LG Electronics, Inc., Merck OLED Materials GmbH, MicroEmissive Displays Ltd., NeoView Kolon Co., Ltd., Ness Display Co., Ltd., Orion OLED Co., Ltd., Philips Flat Display Systems, RiTdisplay Corporation, Royal Philips Electronics N.V, Samsung SDI, Samsung OLED Co., Ltd., Seiko Epson Corporation, Sumation Co., Ltd., Sony Corporation, Tohoku Pioneer Corporation, Toshiba Matsushita Display Technology Co., Ltd., TPO Displays Corp., Truly Semiconductors Ltd., Universal Display Corporation, and Univision Technology Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1387  PAGES:    325
PRICE:    $3950  DATE:       March 2008
COMPANIES:  68  MARKET DATA TABLES:   79
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  ORGANIC LIGHT EMITTING DIODE (OLED) DISPLAYS (Complete Report) Pages : 325   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Passive-Matrix OLED Display.....I-3
  
   Active-Matrix OLED Display.....I-4  
II. EXECUTIVE SUMMARY56$2450
  1. Industry Snapshots.....II-11 $100  
   Industry Snapshots.....II-1
1$100
  2. Industry Overview.....II-26 $900  
   OLED Displays: A Breakthrough in Display Technology.....II-2
OLED Revolution Ahead.....II-2
1$100
   Passive-Matrix Vs. Active-Matrix OLED Displays.....II-3
Market Leaders.....II-3
I & IIQ (2007): Samsung Maintains Lead .....II-3
1$100
   Table 1: Leading Players in the Worldwide Market for OLED Displays (I & II Q 2007) – Percentage Breakdown by Revenue for Samsung SDI, Pioneer, RiTdisplay, LG Electronics, TDK, and Others (includes corresponding Graph/Chart).....II-4
Samsung & LGE Share the Top Honors in 2006.....II-4
Table 2: Leading Players in the Worldwide Market for OLED Displays (2006) – Percentage Breakdown by Revenue for Samsung SDI, LG Electronics, RiTdisplay, Pioneer, Univision, and Others (includes corresponding Graph/Chart).....II-4
1$300
   Samsung and RiTdisplay Top the Shipments List in 2006.....II-5
Table 3: Leading Players in the Worldwide Market for OLED Displays (2006) - Percentage Breakdown by Shipments for Samsung SDI, RiTdisplay, LG Electronics, Univision, Pioneer, TDK, and Others (includes corresponding Graph/Chart).....II-5
End-Use Market Analysis.....II-5
1$300
   Table 4: Worldwide Market for OLED Displays (2007): End-User Analysis based on Revenues by Segment - Mobile Telephone, MP3 Player, Mobile Telephone Sub-displays, Car Audio, Wearable, Digital Camera, and Others (includes corresponding Graph/Chart).....II-6
Small Display Devices to Bolster Commercial Viability of OLEDs.....II-6
1$300
   Table 5: Global OLED Market Revenues by Screen Size (2001-2010) (In %) (includes corresponding Graph/Chart).....II-7
AMOLEDs-All Set to Rule the Display Market.....II-7
1$300
  3. Market Trends.....II-84 $400  
   OLED Industry - Game to Rule.....II-8
Organic LED TVs Face a Bumpy Road Ahead.....II-8
OLEDs for Signs and Billboards.....II-8
1$100
   PMOLED Faces Limited Demand in the Application Market.....II-9
AMOLED to Take on the Market.....II-9
Global Majors Draw Consumer Attention to OLED Products.....II-9
1$100
   AMOLEDs Preferred for Application in Television.....II-10
Limitations of OLED Panels: Challenges from Within.....II-10
OLED Panel Technology Faces External Challenges.....II-10
AMOLEDs Need to Tackle Technical Problems.....II-10
OLED Technology in Military Applications.....II-10
1$100
   OLED Technology Matures in Near-Eye Displays Applications.....II-11
TOLEDs for the Military Consumer.....II-11
OLED Technology to Lead the Future.....II-11
1$100
  4. Market Dynamics.....II-124 $400  
   OLEDs Gain Ground in Flat Panel Display.....II-12
New Applications Underway.....II-12
Technology Improvisation: Need of the Hour.....II-12
1$100
   Polymer-based OLEDs Boost Up the Market.....II-13
LEPs - A Revolution in Display Technology.....II-13
LEPs to Enable Cost Savings and Sophistication in Displays.....II-13
Commercial Viability of LEPs.....II-13
1$100
   New and Upcoming Applications to Fuel Growth of LEPs.....II-14
Poly-OLEDs - A Threat to LED Displays.....II-14
LEPs Color the Electronic World.....II-14
Energizing the Internet World.....II-14
1$100
   New Plastics Open New Markets.....II-15
1$100
  5. Categorization of OLED Display Industry Players.....II-161 $100  
   Technology Innovators.....II-16
Research Based Firms.....II-16
Application Designers.....II-16
Fabrication Equipment Suppliers.....II-16
Contract Manufacturers.....II-16
Organic Material Vendors.....II-16
1$100
  6. Product Overview.....II-177 $700  
   Organic Light Emitting Diodes (OLEDs).....II-17
OLED Classification Based on Technology.....II-17
1$100
   Passive Matrix OLED (PMOLED).....II-18
Active Matrix OLED (AMOLED).....II-18
Market Scenario.....II-18
1$100
   The End-Use Segments.....II-19
OLED Structure and Device Technologies.....II-19
Phosphorescent OLEDs (PHOLEDs).....II-19
Transparent OLEDs (TOLEDs).....II-19
1$100
   Flexible OLEDs (FOLEDs).....II-20
Organic Vapor Phase Deposition (OVPD).....II-20
Manufacturing Stages for Making OLED Displays.....II-20
Substrate Fabrication.....II-20
OLED Deposition.....II-20
Encapsulation.....II-20
Assembly.....II-20
1$100
   Advantages of OLEDs.....II-21
Hurdles.....II-21
Engineering Obstacles.....II-21
Color .....II-21
Overcoming LCDs.....II-21
1$100
   Fabrication Technologies of OLEDs.....II-22
Small Molecule Organic Light-Emitting Diode (SMOLED).....II-22
Light Emitting Polymer (LEP).....II-22
1$100
   Origin of Light Emitting Polymers.....II-23
Properties of Polymer LEDs (PLEDs).....II-23
PLEDs: Pros & Cons.....II-23
Advantages.....II-23
PLEDs: Challenges Ahead.....II-23
1$100
  7. Flat Panel Displays (FPDs): An Overview.....II-245 $500  
   Applications of FPDs.....II-24
Factors Contributing To Flat Panel Displays Growth.....II-24
Outlook for FPDs.....II-24
1$100
   Liquid Crystal Displays (LCDS).....II-25
LCD Classification Based on Technology.....II-25
Active Matrix Liquid Crystal Displays (AMLCDs).....II-25
STN LCDs.....II-25
Zero-Power Displays.....II-25
1$100
   LCDs - Emerging as Substitutes for CRTs.....II-26
Performance: LCD Versus CRT.....II-26
Plasma Display Panel.....II-26
Outlook.....II-26
1$100
   Light Emitting Diode Displays.....II-27
Electroluminescent Display.....II-27
Vacuum Fluorescent Display (VFD).....II-27
1$100
   Field Emission Devices (FEDS).....II-28
Technology Involved.....II-28
FED Advantages.....II-28
1$100
  8. Technology Developments.....II-292 $200  
   OLEDs Promises Bizarre Applications.....II-29
OLEDs Target High End Audio Systems.....II-29
Major Breakthrough in Color Polymer LEDs Production.....II-29
Dow’s LUMATION LEPs.....II-29
Material Technology Innovations.....II-29
1$100
   Product Technology Innovations Bearing an Impact on End Uses.....II-30
1$100
  9. Product Introductions/Innovations.....II-315 $500  
   Toshiba Matsushita Launches LTPS OLED Display.....II-31
Samsung SDI Introduces Ultra Thin Mobile Display.....II-31
Toshiba Matsushita Showcases Color P-OLED TV Display.....II-31
DuPont Releases New Technologies for Flat Panel Display Production.....II-31
1$100
   Cambridge Display Technology Unveils New TMA™ Display Technology.....II-32
eMagin Unveils New Advanced OLED-XL™ Displays.....II-32
Univision Launches 0.85” Monochrome OLED Module.....II-32
1$100
   Dupont Introduces Printable Small Molecule OLED Materials.....II-33
MCC Develops High Efficiency OLED Device.....II-33
World’s First High Resolution AM-TOLED from UDC.....II-33
Samsung Showcases 40-Inch AMOLED Prototype.....II-33
1$100
   Novaled Develops Red Top Emission OLED.....II-34
World’s Largest 21-Inch OLED from Samsung Electronics.....II-34
Opto Tech Releases Passive Matrix OLED Main Panel.....II-34
Universal Display Unveils White OLED Lighting Panel.....II-34
LG Philips Showcases LTPS AMOLED Display Prototype.....II-34
1$100
   eMagin Displays World's Highest Resolution OLED Display.....II-35
ATC Unveils Double Sided Active Matrix OLED.....II-35
Philips Uses PolyLED Technology in Its New Mobile Phone .....II-35
1$100
  10. Recent Industry Activity.....II-368 $800  
   Sumitomo Completes Acquisition of Cambridge Display Technology.....II-36
Universal Display and LG.Philips LCD Enter into an Agreement.....II-36
Unidym Inks a Collaborative Agreement with IMRE.....II-36
Konica Minolta Forms Alliance with General Electric.....II-36
1$100
   Universal Display Corporation Enters into Agreement with Chi Mei EL.....II-37
Eastman Kodak Enters into Licensing Agreement with CMEL and CMO.....II-37
GE Global Research Enters into Agreement with TOKKI.....II-37
OLED-T Enters into Partnership with Microsharp.....II-37
1$100
   Cambridge Display Acquires Next Sierra.....II-38
Osram Opto Enters into a Cross License Agreement with Philips Lumileds.....II-38
Cambridge Display Receives Grant from DTI.....II-38
AU Optronics Merges with Quanta Display Inc......II-38
1$100
   Philips Completes Merging Mobile Display Systems with Toppoly.....II-39
Idemitsu Kosan Enters into a Collaboration Agreement with Universal Display.....II-39
Cree Acquires COTCO Luminant.....II-39
Cambridge Display Acquires Vital Patent Rights Portfolio from Maxdem.....II-39
1$100
   Kodak Enters into a Licensing Agreement with Tohoku Device.....II-40
Kodak Enters into a Licensing Agreement with Univision.....II-40
Ritek Enters into Joint Venture with Kolon Group.....II-40
1$100
   Konica Minolta Strengthens Collaboration with Universal.....II-41
Warburg Pincus Acquires Stake in Univision.....II-41
Sumitomo Chemical Acquires LEP Business from Dow Chemical.....II-41
Sumitomo and CDT in a Joint Venture.....II-41
1$100
   Vitex Bags Order From Korean OLED Manufacturer.....II-42
Kodak Licenses OLED Technology to Fuji.....II-42
Samsung Strikes a Deal With Universal Display.....II-42
Avecia Divests OLED and Polymer Electronics Businesses.....II-42
Orion OLED in Agreement with Kodak.....II-42
1$100
   SNMD Renamed Samsung OLED.....II-43
Samsung SDI Acquires Stake in Samsung NEC.....II-43
UDC and Seiko Epson In a Multi-Year Development Program.....II-43
Sony in Joint Venture with Toyota.....II-43
Tohoku Pioneer Begins Mass Production Line for OELD Displays.....II-43
1$100
  11. Focus on Select Players.....II-448 $800  
   AU Optronics Corp. (Taiwan).....II-44
Beijing Visionox Technology Co. Ltd. (China).....II-44
Cambridge Display Technology (UK).....II-44
Canon Inc. (Japan).....II-44
1$100
   Casio Computer Co., Ltd. (Japan).....II-45
Chi Mei El Corporation (Taiwan).....II-45
DuPont Displays (US).....II-45
1$100
   eMagin Corporation (US).....II-46
Kodak Displays Division (US).....II-46
LG Electronics, Inc. (South Korea).....II-46
Merck OLED Materials GmbH (Germany).....II-46
1$100
   MicroEmissive Displays Ltd. (UK).....II-47
NeoView Kolon Co., Ltd. (South Korea).....II-47
Ness Display Co., Ltd. (South Korea).....II-47
Orion OLED Co., Ltd. (South Korea).....II-47
1$100
   Philips Flat Display Systems (US).....II-48
RiTdisplay Corporation (Taiwan).....II-48
Royal Philips Electronics N.V (Netherlands).....II-48
1$100
   Samsung SDI (Korea).....II-49
Samsung OLED Co., Ltd. (South Korea).....II-49
Seiko Epson Corporation (Japan).....II-49
Sumation Co., Ltd. (Japan).....II-49
Sony Corporation (Japan).....II-49
1$100
   Tohoku Pioneer Corporation (Japan).....II-50
Toshiba Matsushita Display Technology Co., Ltd. (Japan).....II-50
TPO Displays Corp. (Taiwan).....II-50
Truly Semiconductors Ltd. (Hong Kong).....II-50
1$100
   Universal Display Corporation (US).....II-51
Univision Technology Inc. (Taiwan).....II-51
1$100
  12. Global Market Perspective.....II-52   
   Table 6: World Recent Past, Current & Future Analysis for OLED Displays by Product Segment – Passive Matrix Organic Light Emitting Diode (PMOLED) and Active Matrix Organic Light Emitting Diode (AMOLED) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-521$300
   Table 7: World Long-term Projections for OLED Displays by Product Segment – Passive Matrix Organic Light Emitting Diode (PMOLED) and Active Matrix Organic Light Emitting Diode (AMOLED) Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-53

Table 8: World 12-Year perspective for OLED Displays by Product Segment – Passive Matrix Organic Light Emitting Diode (PMOLED) and Active Matrix Organic Light Emitting Diode (AMOLED) Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2004, 2007, 2010 and 2015.....II-53
1$300
   Table 9: World Recent Past, Current & Future Analysis for OLED Displays by End-Use Segment - Mobile Telephone, MP3 Player, Mobile Telephone Sub-displays, Wearable, Car Audio, Digital Camera, and Other Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2005 through 2010 (includes corresponding Graph/Chart).....II-541$300
   Table 10: World Long-term Projections for OLED Displays by End-Use Segment - Mobile Telephone, MP3 Player, Mobile Telephone Sub-displays, Wearable, Car Audio, Digital Camera, and Other Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-551$300
   Table 11: World 11-Year Perspective for OLED Displays by End-Use Segment - Mobile Telephone, MP3 Player, Mobile Telephone Sub-displays, Wearable, Car Audio, Digital Camera, and Other Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2005, 2007, 2010 & 2015 (includes corresponding Graph/Chart).....II-561$300
III. MARKET27$2050
  1. The United States.....III-17 $525  
   An Overview.....III-1
Product Launches.....III-1
2$150
   Strategic Developments.....III-33$225
   Key Players.....III-6
DuPont Displays.....III-6
eMagin Corporation.....III-6
1$75
   Kodak Displays Division.....III-7
Philips Flat Display Systems.....III-7
Universal Display Corporation.....III-7
1$75
  2. Japan.....III-87 $525  
   An Overview.....III-8
Japan to Dominate in Display Production.....III-8
Japan Gains the First Mover Advantage.....III-8
Japan – The Leader in OLED Manufacturing Equipment.....III-8
1$75
   Product Launches.....III-9
Strategic Developments.....III-9
3$225
   Key Players.....III-12
Canon Inc......III-12
Casio Computer Co., Ltd......III-12
1$75
   Seiko Epson Corporation.....III-13
Sumation Co., Ltd......III-13
Sony Corporation.....III-13
Tohoku Pioneer Corporation.....III-13
1$75
   Toshiba Matsushita Display Technology Co., Ltd......III-14
1$75
  3. Europe.....III-155 $375  
   An Overview.....III-15
European Union Supports OLED Initiatives.....III-15
Product Launches.....III-15
1$75
   Strategic Developments.....III-162$150
   Key Players.....III-18
Cambridge Display Technology (United Kingdom).....III-18
1$75
   Merck OLED Materials GmbH (Germany).....III-19
MicroEmissive Displays Ltd (United Kingdom).....III-19
Royal Philips Electronics N.V (Netherlands).....III-19
1$75
  4. Asia-Pacific.....III-208 $600  
   An Overview.....III-20
Mobile Device Manufacturers Jazz Up Market Proceedings.....III-20
OLED Manufacturers in Asia-Pacific Play the Waiting Game.....III-20
Taiwan An Emerging Market.....III-20
Taiwan OLED Makers Feel the Heat.....III-20
1$75
   OLED Market in South Korea- A Focus.....III-21
Competitive Landscape.....III-21
Product Launches.....III-21
1$75
   Strategic Developments.....III-222$150
   Key Players.....III-24
AU Optronics Corp (Taiwan).....III-24
Beijing Visionox Technology Co., Ltd. (China).....III-24
Chi Mei El Corporation (Taiwan).....III-24
LG Electronics, Inc. (South Korea).....III-24
1$75
   NeoView Kolon Co. Ltd. (South Korea).....III-25
Ness Display Co. Ltd. (South Korea).....III-25
Orion OLED Co. Ltd. (South Korea).....III-25
RiTdisplay Corporation (Taiwan).....III-25
1$75
   Samsung SDI (South Korea).....III-26
Samsung OLED Co. Ltd. (South Korea).....III-26
TPO Displays Corp. (Taiwan).....III-26
1$75
   Truly Semiconductors Ltd. (Hong Kong).....III-27
Univision Technology Inc. (Taiwan).....III-27
1$75
IV. COMPETITIVE LANDSCAPE230$995
  
Total Companies Profiled: 68 (including Divisions/Subsidiaries - 80)

Region/Country                 Players

The United States                    22
Japan                                19
Europe                               12
     Germany                          4
     The United Kingdom               6
     Italy                            1
     Rest of Europe                   1
Asia-Pacific (Excluding Japan)       27
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Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

© Copyrights 2008, Global Industry Analysts, Inc., USA.