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  ORAL HYGIENE PRODUCTS
A Global Strategic Business Report

This report analyzes the worldwide markets for Oral Hygiene Products in Millions of US$. The major product segments analyzed are Dentifrice, Toothbrushes, Mouthwashes, Breath Fresheners, Dental Floss, Denture Care Products, (Denture Cleansers, & Denture Adhesives), and Oral Hygiene Products (include dental gum, tongue cleaners, tooth polishes, tooth picks etc). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 199 companies including many key and niche players worldwide such as Church & Dwight, Colgate-Palmolive, Dentaid, Dr. Fresh, Inc., GlaxoSmithKline, Henkel KGaA, Johnson & Johnson, Jordan AS, Kao Corp, Lion Corp, Procter & Gamble, Global Gillette, Oral-B Laboratories, Sunstar Inc., and Unilever NV. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2537  PAGES:    633
PRICE:    $3950  DATE:       October 2008
COMPANIES:  199  MARKET DATA TABLES:   335
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  ORAL HYGIENE PRODUCTS (Complete Report) Pages : 633   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Scope and Segmentation.....I-3
  
   Dentifrice.....I-4
Toothbrush.....I-4
Mouthwash.....I-4
Dental Floss.....I-4
Denture Care Products.....I-4
Denture Cleansers.....I-4
Denture Adhesives.....I-4
  
II. EXECUTIVE SUMMARY140$2250
  1. Industry Overview.....II-121 $1950  
   Market Outlook.....II-1
Oral Hygiene: On an Upward Trend.....II-1
Dentifrice – A Key Segment.....II-1
Toothbrushes - Growth Driven by Replacement Demand.....II-1
1$100
   Mouthwash - Gaining in Advanced Markets.....II-2
Breath Freshener - Market with Healthy Growth.....II-2
Dental Floss - Small Market with Steady Growth.....II-2
Denture Care Products - Market with Cleansers and Adhesives.....II-2
1$100
   Major Trends/Issues.....II-3
Beauty in the Bathroom.....II-3
The New Kid in Town.....II-3
Innovation is the Need of the Hour.....II-3
1$100
   Product Innovations Spur Growth.....II-4
Multi Functional Products Drive Oral Care Market.....II-4
Consumers Ask for Something More.....II-4
Manual Toothbrush Segment Sees Growth.....II-4
Power-Assisted Toothbrushes Drive Oral Hygiene Growth.....II-4
1$100
   Children’s Oral Care Market: Key Target Base.....II-5
Consumer Loyalty - A Major Demand Determinant.....II-5
1$100
   Gum Care - The Evolving Trend.....II-6
Growing Popularity of Whitening Toothpaste and Strips.....II-6
Oral Rinse Takes the Oral Care Market by Storm.....II-6
Toothbrush Sanitation Concerns Overplayed.....II-6
1$100
   Market Structure.....II-7
Mature Market Growth Driven by Specialty Products.....II-7
Saturation Triggers Competition.....II-7
Brand Leveraging.....II-7
Transnationals - Ruling the Roost.....II-7
1$100
   Diversification - A Survival Strategy.....II-8
Competitive Scenario.....II-8
Market Leaders – Brands & Companies.....II-8
Table 1: Global Market for Oral Hygiene Products (2006): Percentage Value Share by Leading Company for Colgate Palmolive, Procter & Gamble, GlaxoSmithKline, Johnson & Johnson, Unilever and Others (includes corresponding Graph/Chart).....II-8
1$350
   Table 2: Global Market for Oral Hygiene Brands (2007): Percentage Value Share by Leading Brand for Colgate, Crest, Oral-B, Signal, Braun and Others (includes corresponding Graph/Chart).....II-9
Leading Brands/Companies – A Recent Past Perspective.....II-9
Table 3: Leading Oral Hygiene Companies Worldwide (2005): Percentage Share Breakdown by Value Sales for Colgate-Palmolive, P&G, GlaxoSmithKline, Unilever, Pfizer and Others (includes corresponding Graph/Chart).....II-9

Table 4: Leading Players in Worldwide Toothpaste Market (2005): Percentage Share Breakdown by Value Sales for Colgate-Palmolive, P&G, Unilever, GlaxoSmithKline, and Others (includes corresponding Graph/Chart).....II-9
1$350
   Table 5: Leading Players in Worldwide Toothbrush Market (2005): Percentage Share Breakdown by Value Sales for P&G, Colgate-Palmolive, GlaxoSmithKline, Unilever, and Others (includes corresponding Graph/Chart).....II-10

Table 6: Leading Players in Worldwide Mouthwash Market (2005): Percentage Share Breakdown by Value Sales for Pfizer, Colgate-Palmolive, GlaxoSmithKline, P&G, Unilever, and Others (includes corresponding Graph/Chart).....II-10
Key Factors Impacting Sales.....II-10
Factors Impacting Sales of Oral Hygiene Products in the Worldwide Market (On a Scale
  of 1-10).....II-10
1$350
   Emerging Segments in Oral Care.....II-11
Children’s Oral Care Market.....II-11
Remineralizing Systems.....II-11
1$100
   Tongue Cleaning - A New Segment in the Oral Care Market.....II-12
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis Patients.....II-12
Market Features.....II-12
Huge Investment in R&D.....II-12
Low Asset Requirement.....II-12
Marketing Strength.....II-12
Distribution Network.....II-12
1$100
   Advertising and Promotion.....II-13
Advertising - For A “Brand” New Smile.....II-13
Table 7: Toothbrush and Toothpaste Advertising in the UK (2000 & 2005) – Percentage Share Breakdown by Media Used for TV, Press, Outdoor and Cinema (includes corresponding Graph/Chart).....II-13
1$350
   Ad Expenditures for Select Oral Hygiene Products/ Brands in the Recent Past.....II-14
Table 8: Media Expenditure of Select Toothpaste Brands in the US: 2000 - Aquafresh, Arm & Hammer, Colgate, Crest, Mentadent, Rembrandt, Sensodyne (US$ in million) (includes corresponding Graph/Chart).....II-14

Table 9: Media Expenditure of Select Manual and Electric Toothbrush Brands in the US: 1999 – Braun Oral B Manual, Electric; Colgate Manual, Electric; Crest Manual, Electric; Reach Manual; Mentadent Manual (US$ Million)(includes corresponding Graph/Chart).....II-14
1$350
   Table 10: Ad Spend of Select Advertisers in the UK Toothbrush/Toothpaste Market: 2000 - Boots, Braun Electric, Carter Wallace, Colgate Palmolive, EC De Witt & Co, Food Brokers, GlaxoSmithKline, Optiva, Oral B Laboratories, Stafford Miller (UK£ in Thousands) (includes corresponding Graph/Chart).....II-15
Brand - Impact on Purchases.....II-15
Channels of Distribution.....II-15
Strategies to Increase Market Share.....II-15
1$350
   Emergence of Multi-Channel Buyers.....II-16
Supermarkets as a Primary Distribution Channel.....II-16
Premium Oral Care Brands to Profit Drug Stores.....II-16
1$100
   Retail Scenario Across Major Markets – Historic & Recent Past.....II-17
Table 11: Market Share of Leading Mouthwash Brands in US Drugstores: 2000 - Listerine, Scope, Flax, Colgate Peroxyl, Act, Biotene, Targon, Cepacol, Other (In %) (includes corresponding Graph/Chart).....II-17

Table 12: Sales of Dental Floss Brands through FDM Channels in the US: 2000 (US$ Million) - Glide, J & J Reach Whitening, Oral B, Oral B Satinfloss, Oral B Ultra Floss, Reach, Reach Dentotape, Reach Easy Slide, Reach Gentle Gum Care (includes corresponding Graph/Chart).....II-17
1$350
   Table 13: Market Share of Leading Oral Rinse Brands in the US: 2001 - Listerine, Scope, Plax, Act, Targon, Act for Kids, Capacol, Biotene, and Others (In %) (includes corresponding Graph/Chart).....II-18

Table 14: Toothpaste Sales by Retail Channel in Germany: 2005 - Mass Market, Pharmacies, Department Stores (In %) (includes corresponding Graph/Chart).....II-18

Table 15: Toothbrush Sales by Retail Channel in Germany: 2005 - Mass Market, Pharmacies, Department Stores (In %) (includes corresponding Graph/Chart).....II-18

Table 16: Mouthwash Sales by Retail Channel in Germany: 2005 - Mass Market, Pharmacies, Department Stores (In %) (includes corresponding Graph/Chart).....II-18
1$350
   Table 17: Leading Toothpaste Brands in Mass Market and Department Stores in Italy 2001: Mentadent, Colgate, AZ, Antica Erboristeria, Aquafresh and Pasta del Capitano (In %) (includes corresponding Graph/Chart).....II-19

Table 18: Leading Toothpaste Brands Sold Through Pharmacies in Italy (2001): Neo-Emoform, AZ, Sensodyne, Elmex, lodosan, and, Blanx (In %) (includes corresponding Graph/Chart).....II-19
1$350
   Table 19: Leading Mouthwash Brands Sold through Pharmacies in Italy (2000): Tantum Verde, Dentosan, Froben, Goccemed lodosan, Oraseptic, Corsodyl, Plak Out, and Antoral Gala (In %) (includes corresponding Graph/Chart).....II-20

Table 20: Leading Mouthwash Brands Sold through Mass Market Channels in Italy: 2000- Colgate, Mentadent, Oral B, lodosan, Pasta del Capitano, AZ, Private label, and Others (Market Share In %) (includes corresponding Graph/Chart).....II-20
1$350
   Table 21: Leading Toothpaste Brands Sold through Mass Market in Spain (2003): Colgate, Licor del Polo, Signal, Binaca, Kemphor, Profiden, Close-Up, Denivit and Sensodyne (In %) (includes corresponding Graph/Chart).....II-21

Table 22: Leading Mouthwash Brands Sold Through Mass Market Channels in Spain (2000): Listerine, Licor del Polo, Kemphor, Plax, Oral B and Vademecum (In %) (includes corresponding Graph/Chart).....II-21
1$350
  2. Product Classification and Analysis.....II-2232 $2100  
   A. Dentifrice .....II-22
Battle of the Brands.....II-22
Transformation in the Market.....II-22
Toothpaste Ingredients.....II-22
1$100
   Select Toothpaste Ingredients and their Functions.....II-23
New Flavors in Toothpastes.....II-23
Types of Toothpastes.....II-23
1$100
   Toothpaste for Sensitive Teeth - A Niche Market.....II-24
Whitening Toothpastes - Fastest Growing.....II-24
Toothpaste for Children.....II-24
Fluoride-Free Toothpastes.....II-24
Retardant Toothpaste.....II-24
Tartar-Control Toothpastes.....II-24
1$100
   Baking Soda-Based Toothpastes.....II-25
Hydrogen Peroxide-Based Toothpastes.....II-25
Desensitizing Toothpastes.....II-25
Abrasives.....II-25
Denture Pastes.....II-25
Tooth and Gum Gel.....II-25
Ginseng Toothpaste.....II-25
Toothpastes with Natural Products.....II-25
1$100
   Leading Toothpaste Brands and Players Between 2000 and 2005 in Major Markets
  Worldwide.....II-26
Leading Brands Marketed by Major Toothpaste Vendors (2004): Colgate, Procter &
  Gamble, GlaxoSmithkline, Church & Dwight.....II-26
1$100
   Table 23: Leading Players in the World Market for Toothpaste (2003 & 2005): Percentage Breakdown of Value Sales by Company for Colgate Palmolive, GlaxoSmithKline, Procter & Gamble, Church & Dwight/Unilever and Others (includes corresponding Graph/Chart).....II-27

Table 24: Leading Players in the US Market for Toothpaste (2003 & 2005): Percentage Breakdown of Value Sales by Company for Colgate Oral Pharmaceuticals, Procter & Gamble, GlaxoSmithKline, Unilever, Church & Dwight, Rembrandt, Tom's of Maine Inc, and Others (includes corresponding Graph/Chart).....II-27
1$350
   Table 25: Leading Players in the US Market for Toothpaste (2003 & 2005): Percentage Breakdown of Volume Sales by Company for Colgate Oral Pharmaceuticals, Procter & Gamble, GlaxoSmithKline, Unilever, Church & Dwight Co Inc, Rembrant, Tom's of Maine Inc, and Oral-B Laboratories (includes corresponding Graph/Chart).....II-28

Table 26: Leading Toothpaste Brands in Canada: 2000 (Share In %) - Colgate, Crest, Aquafresh, Sensodyne, Arm & Hammer, Close-Up, Oral-B, Aim, Macleans, Pepsodent, and Others (includes corresponding Graph/Chart).....II-28
1$350
   Table 27: Leading Players in the Japanese Market for Toothpaste (2003 & 2005): Percentage Share Breakdown of Value Sales by Company for Lion Corp, Sunstar, Kao, Sangi, GlaxoSmithKline KK and Others (includes corresponding Graph/Chart).....II-29

Table 28: Leading Players in the Italian Market for Toothpaste (2003): Percentage Share Breakdown of Value Sales by Company for Colgate, Procter & Gamble, Unilever, and Others (includes corresponding Graph/Chart).....II-29
1$350
   Table 29: Leading Toothpaste Brands and Marketers in France: 2000 - Signal, Sanogyl, Colgate, Aquafresh, Teraxyl, and Others (Market Share in %) (includes corresponding Graph/Chart).....II-30

Table 30: Leading Toothpaste Brands in Germany (2000): Odol med 3, Aronal and Elmex, Blendam and Blendi, Colgate, Sensodyne, Dentagard, Theramed, Signal and Meridol (In %) (includes corresponding Graph/Chart).....II-30
1$350
   Table 31: Leading Children's Toothpaste Brands in Germany (2000): Elmex Kinder, Theramed Junior, Blendi, Odol Med3 Milchzahn, Putzi and Colgate My First (Share in %) (includes corresponding Graph/Chart).....II-31

Table 32: Leading Toothpaste Brands in the UK: 2000 (Market Share in %) – Colgate, Macleans, Aquafresh, Sensodyne, and Others (includes corresponding Graph/Chart).....II-31

Table 33: Leading Toothpaste Brands in Italy: 2000 (Market Share in %) – Mentadent, Colgate, AZ, Aquafresh, Antica Erboristuria, and Others (includes corresponding Graph/Chart).....II-31
1$350
   Table 34: Leading Toothpaste Brands in Spain: 2000 (Market Share in %) - Colgate, Licor del Polo, Signal, Binaca, Kemphor, Profiden, Close-Up, Denivit, Sensodyne, and Others (includes corresponding Graph/Chart).....II-32

Table 35: Leading Toothpaste Brands in China: 2000 (Market Share in %) - Colgate, Zhonghua, Crest, Signal, Liangmianzhen, Heimei, Legsuanling, Liubizhi, Kangchiling, and Others (includes corresponding Graph/Chart).....II-32

Table 36: Leading Toothpaste Vendors in Brazil: 2000 (Market Share in %) – Unilever, Sorriso, Others (includes corresponding Graph/Chart).....II-32
1$350
   B. Toothbrush.....II-33
Innovation and Branding Shape Progress.....II-33
Types of Toothbrushes.....II-33
Interproximal Toothbrushes.....II-33
Toothbrushes with Rubber Tip.....II-33
1$100
   Travel Toothbrushes.....II-34
Denture Toothbrushes.....II-34
Electric Toothbrushes.....II-34
Other Types of Toothbrushes.....II-34
Leading Toothbrush Brands and Players Between 2000 and 2005 in Select Major
  Markets.....II-34
1$100
   Table 37: Leading Players in the World Market for Toothbrush (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, Gillette Co, GlaxoSmithKline Plc, Procter & Gamble, Unilever, Private Label and Others (includes corresponding Graph/Chart).....II-35

Table 38: Leading Players in the US Market for Manual Toothbrush (2004) – Percentage Share Breakdown of Value Sales by Company for Colgate, Gillette, GlaxoSmithkline, J & J, Sunstar Butler, P & G, Private Label, and Others (includes corresponding Graph/Chart).....II-35
1$350
   Table 39: Leading Players in the US Market for Power Toothbrush (2004): Percentage Share Breakdown of Retail Value Sales by Company for Colgate, Gillette, Philips Electronics Industries, Procter & Gamble, Water Pik, and Others (includes corresponding Graph/Chart).....II-36

Table 40: Leading Toothbrush Brands in the US: 2000 (Market Share in %) - Oral B Advantage, Oral B Crossaction, Oral B Indicator, Colgate Navigator, Colgate Wave, Advanced Design Reach, Colgate Total, Reach Plaque Sweeper, Aquafresh Flex, Mentadent Procare, and Others (includes corresponding Graph/Chart).....II-36
1$350
   Table 41: Leading Players in the French Market for Toothbrush (2003 & 2005): Percentage Share Breakdown of Retail Value Sales by Company for Unilever, Colgate-Palmolive, GlaxoSmithkline and Others (includes corresponding Graph/Chart).....II-37

Table 42: Leading Toothbrush Brands in Germany: 2000 - Aronal, Blend-a-Dent, Colgate, Dr Best, Elmex, Oral-B, Signal, and Others (Market Share in %) (includes corresponding Graph/Chart).....II-37
1$350
   Table 43: Leading Toothbrush Brands in the UK: 2000 (Market Share in %) – Oral B, Reach, Aquafresh, Boots, Colgate Precision, Private Label, and Others (includes corresponding Graph/Chart).....II-38
C. Mouthwash.....II-38
Offering More Protection.....II-38
Types of Mouthwashes.....II-38
Breath Freshening Mouthwashes.....II-38
Anti-Plaque Mouthwashes.....II-38
1$350
   Anticavity Mouthwashes.....II-39
Select Mouthwash Ingredients and their Attributes.....II-39
Other Types of Mouthwashes.....II-39
Antiseptic Mouthwashes.....II-39
Medicated Mouthwashes.....II-39
1$100
   Natural Mouthwash.....II-40
Differentiation of Mouthwashes Based on Color/Flavor.....II-40
Leading Mouthwash Brands, Players and their Market Shares Between 2000 and
  2005.....II-40
1$100
   Table 44: Leading Mouthwash Brands in the US (2003-2005): Percentage Share Breakdown by Value Sales for Listerine, Plax, Scope, Crest Pro-Health, ACT, Rembrandt, Colgate, Viadent Advanced Care, Biotene, Private Label, and Others (includes corresponding Graph/Chart).....II-41

Table 45: Market Shares of Major Mouthwash/Dental Rinse Brands in the US (2004): Act, Act for Kids, Biotene, Cepacol, Dentek, Listerine, Plax, Scope, Targon, Therabreath, and Others (% Share in terms of Dollar Sales) (includes corresponding Graph/Chart).....II-41
1$350
   Table 46: Leading Players in the US Market for Mouthwash (2004 & 2005): Percentage Share Breakdown of Value Sales by Company for Colgate-Palmolive, Pfizer, Private Label, Procter & Gamble, and Others (includes corresponding Graph/Chart).....II-42

Table 47: Leading Players in the US Market for Mouthwash (2004 & 2005): Percentage Share Breakdown of Volume Sales by Company for Colgate-Palmolive, Pfizer, Private Label, Procter & Gamble, and Others (includes corresponding Graph/Chart).....II-42
1$350
   Table 48: Leading Mouthwash Brands in Spain: 2000 (Market Share in %) - Listerine, Licor del Polo, Kemphor, Plax, Oral B, Vademecum, Signal, Listermint, and Others (includes corresponding Graph/Chart).....II-43
D. Breath Fresheners.....II-43
Overview and Trends.....II-43
1$350
   Leading Breath Freshener Brands, Players, and their Market Shares Between 2000 and
  2005.....II-44
Table 49: Sales of Leading Breath Freshener Brands in the US (2004): Binaca, Binaca Blasters, BreathAsure, Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath, Sweet Breath Xtreme, Therabreath (Value Sales in US$ Thousand; Volume Sales in Thousand Units) (includes corresponding Graph/Chart).....II-44
1$350
   Table 50: Market Shares of Leading Breath Freshener Brands in the US (2004): Binaca, Binaca Blasters, BreathAsure, Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath, Sweet Breath Xtreme, Therabreath and Others (% Share in terms of Dollar Sales) (includes corresponding Graph/Chart).....II-45

Table 51: Market Shares of Leading Breath Freshener Brands in the US (2004): Binaca, Binaca Blasters, BreathAsure, Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath, Sweet Breath Xtreme, Therabreath and Others (% Share in terms of Unit Sales) (includes corresponding Graph/Chart).....II-45
1$350
   Table 52: Sales of Leading Breath Mint Brands in the US (2004): Altoids, Aqua Drops, BreathSavers, Certs, Certs Cool Mint Drops, Eclipse, Icebreakers, Mentos Breathmakers, and Tic Tac (Volume Sales in Million Units) (includes corresponding Graph/Chart).....II-46

Table 53: Leading Breath Mint Brands in the US: 2003 - Altoids, Aqua Drops, Breathmakers, BreathSavers, Certs, Certs Cool Mint Drops, Eclipse, Icebreakers, Mentos Breathmakers, Tic Tac and Private Label (in Million Units) (includes corresponding Graph/Chart).....II-46
1$350
   Table 54: Leading Breath Freshener/Mint Brands in the US: 2000 (Market Share in %) - Altoids, Tic Tac, Breath Savers, Certs Cool Mint Drops, Certs Cool Mint Drops, Certs, IceBreakers Mints, Smint, Breath Savers Cool Blasts and Others (includes corresponding Graph/Chart).....II-47

Table 55: Leading Breath Freshener/Spray Brands in the US: 2000 (Market Share in %) - Sweet Breath, Binaca, Breath Assure, Dentek Breath Remedy, Binaca Blasters, Breath Asure D, Orablast, Rembrandt, Crystal Breath, and Others (includes corresponding Graph/Chart).....II-47
1$350
   Table 56: Leading Mint Brands in the US: 2000 (Market Share in %) - Lifesavers, Mentos, Brock, Lifesavers Wint-O-Green, Brach's, Farley's, Richardson After Dinner, Private Label, and Others (includes corresponding Graph/Chart).....II-48
E. Dental Floss.....II-48
Floss for Sparkling Teeth.....II-48
Types of Dental Floss.....II-48
Dental Tape.....II-48
1$350
   Dental Floss.....II-49
Natural Dental Floss.....II-49
Leading Dental Floss Brands, Players, and their Market Shares Between 2000 and
  2005.....II-49
Leading Dental Floss Brands Marketed by Major Vendors (2004): Colgate-Palmolive,
  Procter & Gamble, Gillette, Johnson & Johnson, US Dentek Corp, and Sunstar
    Pharmaceutical Inc......II-49
1$100
   Table 57: Leading Dental Floss Brands in the US (2004-2005): Percentage Share Breakdown by Value Sales for Glide, Oral-B, Oral-B Humming bird, Reach, Reach Access, Wild, Dentex, G- U- M, Butler, Private Label, and Others (includes corresponding Graph/Chart).....II-50

Table 58: Market Share of Leading Dental Floss Brands (2000): Glide, Johnson & Johnson, Oral B, Oral B Satinfloss, Oral B Super, Oral B Ultra, Reach, Reach Dentotape, Reach Easy Slide, Reach Gentle Gum Care, and Others (In %) (includes corresponding Graph/Chart).....II-50
1$350
   Table 59: Leading Players in the Chinese Market for Dental Floss (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Johnson & Johnson, Lion Corp, Sunstar and Others (includes corresponding Graph/Chart).....II-51
F. Denture Care Products.....II-51
Huge Untapped Market.....II-51
Complete Denture.....II-51
1$350
   Conventional Vs. Immediate Dentures.....II-52
Overdenture.....II-52
Types of Denture Care Products.....II-52
Denture Cleansers.....II-52
Denture Adhesives.....II-52
Leading Denture Care Brands, Players, and their Market Shares Between 2000 and
  2005.....II-52
Table 60: Market Shares of Major Denture Cleanser (Tablets) Brands in the US (2004): Efferdent, Efferdent Plus, Fixodent, Polident, Polident for Partials, Polident Overnight, Smoker's Polident, and Others (% Share in terms of Dollar Sales) (includes corresponding Graph/Chart).....II-52
1$350
   Table 61: Market Shares of Major Denture Adhesive Brands in the US (2004): Cushion Grip, Fixodent, Fixodent Free, Fixodent Fresh, Poligrip Free, Poligrip Ultra Fresh, Rigident, Sea-Bond, Super Poligrip, Super Wernets, and Others (% Share in terms of Dollar Sales) (includes corresponding Graph/Chart).....II-53

Table 62: Leading Dental Cleanser (Paste/Powder) Brands in the US: 2001 - Dentu-Crème, Fresh n Brite, Dentu-Gel, Stain Away Plus, Ban A Stain, Kleenite, Polident, and Others (Market Share in %) (includes corresponding Graph/Chart).....II-53

Table 63: Leading Dental Accessory/Tools Brands in the US: 2000 (Market Share in %) - Braun Oral B, Sonicare, Water Pik, Dr Johns Spinbrush, InterPlak, Butler Gum, Butler Proxabrush, Colgate ActiBrush, Oral B, and Other (includes corresponding Graph/Chart).....II-53
1$350
  3. Technological Innovations – A Recent Past Perspective.....II-542 $200  
   New Formulation for Toothpaste.....II-54
HyG Ionic Toothbrush from Periproducts.....II-54
Measuring Device for Bad Breath.....II-54
Flosser from Waterpik Technologies.....II-54
Biologists Develop Genetically Modified Bacteria.....II-54
1$100
   Electric Toothbrushes - The Market to Watch.....II-55
1$100
  4. Product Introductions/Innovations.....II-5612 $800  
   Oral-B Launches Classic GumProtect Toothbrush.....II-56
Paradise Dental Launches Platypus for Effective Flossing.....II-56
GlaxoSmithKline Launches Sensodyne Gum Protection.....II-56
US Company Launches Kissable for Oral Care.....II-56
Xlear Launches Spry Green Tea Flavored Gum.....II-56
1$100
   Preventech Introduces Spearmint Flavor to NEXT.....II-57
Pearl Drops Launches Cosmetic Teeth Whitener.....II-57
GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel.....II-57
GlaxoSmithKline Launches Aquafresh 3 Way Buzz Toothbrush.....II-57
Practicon Launches SmileGoods® Toothbrushes.....II-57
1$100
   Oral-B and Crest Introduce 3D White Paste and Brush.....II-58
Kimberly-Clark Introduces KIMVENT.....II-58
GlaxoSmithKline Introduces New Mouthrinse.....II-58
Oral-B to Launch CrossAction Complete Toothbrush to Expand CrossAction Line.....II-58
AT Bluebell Pharmacies Launches Dentium Total Solution Toothpaste .....II-58
Xlear Introduces Spry Tooth Gel with Infant Pacifier.....II-58
1$100
   Tom’s of Maine Launches a New Formula.....II-59
Neks Technologies Unveils DetecTar mini.....II-59
Sunstar Launches GUM® Summit™+ Toothbrush.....II-59
Zenith Dental Launches ClearShield 5% Sodium Fluoride Varnish.....II-59
GlaxoSmithKline Launches Aquafresh Extreme Clean Purifying Mouthwash.....II-59
1$100
   Sunstar Americas Introduces New Go-Betweens Ultra.....II-60
Sunstar Introduces Soft-Picks.....II-60
Ultreo Launches Toothbrush with Ultrasound Wave Technology.....II-60
Johnson & Johnson Introduces Reach CleanPaste Floss.....II-60
Premier Launches Fluoride Varnish.....II-60
1$100
   GlaxoSmithKline Introduces New Aquafresh White Trays.....II-61
Hindustan Unilever Introduces Pepsodent Kids Toothpaste.....II-61
Oral-B Introduces Shiny Clean Toothbrush.....II-61
Oral-B® Introduces Triumph™ With Smart Guide™.....II-61
Sunstar Subsidiary Launches GUM Products.....II-61
Oriflame Introduces New Oral Hygiene System.....II-61
1$100
   Alva-Amco Introduces Teeth Desensitizing Rinse.....II-62
JASON Introduces New Flavored Toothpaste & Mouthwash.....II-62
Vista Dental Products Launches Spring Toothbrush.....II-62
Vista Dental Products Introduces Breeze Toothbrushes.....II-62
Xlear Introduces New Spry Spearmint Toothpaste.....II-62
LISTERINE® Introduces LISTERINE WHITENING® Quick Dissolving Strips.....II-62
1$100
   Colgate Oral Pharmaceuticals Launches New Whitening System.....II-63
Sunstar Butler Launches GUM Implant Kit.....II-63
Sunstar Butler Unveils New Plaque Disclosants.....II-63
Oral Pain Relief Product Unveiled.....II-63
Premier® Unveils Prophy Paste.....II-63
Crest Introduces ADA-Approved Pro-Health™ Toothpaste.....II-63
1$100
   Sunstar Butler Introduces Crayola Flossers and Toothbrushes.....II-64
P&G Launches Oral-B Vitality Line of Power Toothbrushes.....II-64
Proctor & Gamble Launches Oral-B Pulsar Toothbrush.....II-64
Philips Sonicare Releases Sonicare Elite.....II-64
GlaxoSmithKline Unveils Polident Fresh Cleanse.....II-64
1$100
   GSK to Unveil Gel Toothpaste.....II-65
NovaMin Technology and Hager & Werken Introduces Nanosensitive™ Toothpaste.....II-65
Colgate Introduces New Colgate 360o Toothbrush.....II-65
Emami to Unveil Ayurvedic toothpaste.....II-65
Lion to Launch Dent Health Toothbrush.....II-65
1$100
   Lion to Launch Dent Health SP Medicated Toothpaste.....II-66
Medicom Unveils Neutral Sodium Fluoride Gel.....II-66
GRINrx Introduces GRINrx Pre-White.....II-66
Viatek Launches New Toothbrush Attachment.....II-66
Sultan Healthcare Unveils Cleanlets™.....II-66
1$100
   Waterpik® Launches Waterpik Ultra.....II-67
Dentaid to Release New Mouthwash.....II-67
Kao to Unleash an Oral Care Purifier.....II-67
GSK to Introduce New Sensodyne.....II-67
Colgate to Unleash Toothpaste for Receding Gums.....II-67
Laclede Unveils Biotene SensitiveToothpaste.....II-67
Whitening Expressions Launches Flagship Brand, Aquawhite.....II-67
1$100
  5. Product Launches in Recent Past.....II-6811 $800  
   Nimbus Introduces Compact Brush Head Toothbrush.....II-68
Colgate Introduces New Colgate Super Flexible Toothbrush.....II-68
CPIL Launches Toothpaste with Active Salt.....II-68
GlaxoSmithKline Introduces Oasis Moisturizing Mouthwash and Mouthspray.....II-68
Laclede Launches Biotene® Mouthwash for Dry Mouth Relief.....II-68
Oral-B Unleashes Technologically-Advanced Triumph Power Toothbrush.....II-68
1$100
   All-Sport Brush LLC Launches SportzDent Brand of Oral Care products.....II-69
P&G Foray Mouthwash Category with Crest Pro-Health Rinse.....II-69
Church & Dwight Launches Mentadent Toothpaste with Liquid Calcium.....II-69
Colgate-Palmolive Unveils Luminous™ Toothpaste.....II-69
Lion Unleashes Clinica Kid's Series Nationwide.....II-69
P&G Unveils New Crest Pro-Health Rinse.....II-69
Fire Fly Toothbrush Attracts Children’s Attention.....II-69
1$100
   Gillette Introduces Premium Power Toothbrushes.....II-70
Radius Toothbrush for Good Dental Hygiene.....II-70
Johnson & Johnson K.K. Unveils New Electric Brush.....II-70
New CrossAction Power Toothbrush from Oral-B.....II-70
Sanyo Electric Co Launches New Type of Electric Toothbrush.....II-70
Colgate-Palmolive Launches Colgate® Simply White® Night.....II-70
Colgate-Palmolive Launches Colgate® Total® Advanced Fresh Toothpaste.....II-70
1$100
   Gillette Introduces Oral-B Professional Care 7000 Series.....II-71
Rembrandt Launches Stain Removal Mouthwash.....II-71
Jacks Launches New Toothbrush Range.....II-71
Daisaku Shoji Launches Double Head Electric Toothbrush.....II-71
Minimum Launches Electric Toothbrush for Kids.....II-71
Morishita Jintan Introduces New Breath Freshener.....II-71
Tom's of Maine Expands Oral Care Line.....II-71
1$100
   Koden Releases Den Coat.....II-72
Cerapure Releases Dental Silica.....II-72
Dental Whitening Corp Introduces Smile Magic.....II-72
Colgate Introduces Colgate Simply White Whitening Toothpaste.....II-72
Braun Launches Kids Power Toothbrush Set.....II-72
LG Unveils New Toothbrush in Korea.....II-72
Colgate Launches New Toothbrush in Norway.....II-72
GlaxoSmithKline Introduces Aquafresh Max-Active.....II-72
1$100
   Braun Shanghai International Trade Co. Launches Battery-Operated Toothbrush in India
  and China.....II-73
Aquafresh Introduces New Toothbrushes to Line.....II-73
Pfizer Launches Oral Care Strip.....II-73
Colgate-Palmolive Launches new Colgate® Herbal White™.....II-73
Colgate-Palmolive Launches Colgate 2in1.....II-73
Gillette Introduces Oral-B® CrossAction® Power and Manual Toothbrushes.....II-73
1$100
   Sunstar Launches New Mouthwash.....II-74
Lion Launches New Mouthwash.....II-74
GlaxoSmithKline Relaunches Sensodyne Gentle Mouthwash.....II-74
Sunstar Launches Tooth Specific Toothbrush.....II-74
Kobayashi Pharm Launches Toothpick Gap Toothbrush.....II-74
Gillette Launches Skelton Electric Toothbrush.....II-74
1$100
   Oralwave Introduces Oralwave 222 Battery-Powered Toothbrush.....II-75
Condor Introduces KLB Toothbrush.....II-75
Lion Launches Clear Handle Toothbrush.....II-75
Asuno Sangyo Introduces Buranka.....II-75
Johnson & Johnson Introduces Toothbrush Brand.....II-75
House Foods introduces House Sawayaka Toiki Pure Mint.....II-75
GlaxoSmithKline Relaunches Sensodyne Floss Range.....II-75
1$100
   VitechAmerica Launches Myntz.....II-76
Brimms Laboratories Introduces Brimms Denture Bath Strainer System.....II-76
Procter & Gamble Launches Battery-Operated Toothbrush.....II-76
Sunstar Expands its Line of Electric Toothbrushes.....II-76
Lion Launches New Breath Freshener.....II-76
New Toothpaste by Lion.....II-76
Colgate Supershakti Toothpowder Launched.....II-76
CP Launches New 3D Toothbrushes for Kids.....II-76
1$100
   Anticavity Fluoride Toothpaste Launched.....II-77
Electric Toothbrush from Colgate-Palmolive.....II-77
Church & Dwight Launches New Toothpaste with 3-Hour Breath Control.....II-77
Church & Dwight Co Inc Introduces New Mouthwash.....II-77
Mint Flavored Toothpaste from Church & Dwight.....II-77
Elida Introduces New Toothpaste in France.....II-77
1$100
   Stafford Miller Launches New Toothbrush.....II-78
Colgate-Palomolive Launches Electric Toothbrush for Kids.....II-78
Lion Launches New Variety of Lion Micro Clean Toothpaste.....II-78
1$100
  6. Recent Industry Activity.....II-798 $500  
   Church & Dwight to Take Over Del Pharmaceuticals Business.....II-79
Linden Divests Stake in Ranir.....II-79
Remedent Bags Purchase Order for Teeth Whitening System.....II-79
Remedent Launches Strategic Marketing Group- GlamTech.....II-79
Remedent Bags Order from CVS Pharmacy Stores.....II-79
1$100
   Elgydium Signs Distribution Agreement for Toothpaste.....II-80
Medline Inks Purchase Agreement with Chester Labs for Mouth Rinse.....II-80
Pepsodent Collaborates with IDA to Promote Oral Health Care.....II-80
Colgate-Palmolive Acquires Majority Stake in CC Health Care.....II-80
3M to Take Over German TOP-Service.....II-80
1$100
   Remedent Inks Distribution Deal with BriteDent.....II-81
Remedent Inks Deal with Thimar Al Jazirah.....II-81
Remedent Enters into a Contract with Al Mazroui.....II-81
QuantRx Inks Marketing Agreement with ALT BioScience.....II-81
Lornamead Transfers Headquarters to Connecticut.....II-81
Chattem Takes Over Johnson & Johnson Brands.....II-81
1$100
   3M Acquires PERIDEX Brand from Zila.....II-82
Mattel Collaborates with Procter & Gamble.....II-82
HYTEC Merges with IMTEC.....II-82
Wrigley Secures ADA’s Seal of Acceptance for Sugar-Free Chewing Gums.....II-82
Premier Purchasing Inks Agreement with Sage Products.....II-82
African Consumer Care Establishes Toothpaste Plant.....II-82
1$100
   Colgate-Palmolive Acquires Majority Stake in Three Toothpaste Companies.....II-83
Hindustan Lever Limited Changes Name to Hindustan Unilever Limited.....II-83
DENTSPLY Takes Over Sultan Healthcare.....II-83
Electro-Optical Inks Licensing Deal with KaVo Dental.....II-83
Cable & Co. Worldwide Takes Over Life Healthcare, Inc.....II-83
1$100
   Discus Dental Bags Associated Centers of BriteSmile.....II-84
Carrington Signs Two Distribution Contracts.....II-84
Johnson & Johnson Acquires Pfizer.....II-84
Zila Takes Over Professional Dental Technologies.....II-84
3M Takes Over Brontes Technologies.....II-84
Cytogen Acquires Rights to Market CAPHOSOL in North America.....II-84
1$100
   Sunstar Americas Coins New Corporate Identity.....II-85
Three Balsara Companies to Merge into Dabur India.....II-85
Lion Dental Form Tie-up to Offer Dental Products in South Korean Clinics.....II-85
Colgate-Palmolive Form Alliance with Forsyth.....II-85
Colgate Acquires Naturals Oral Care Provider, Tom’s of Maine.....II-85
3M Acquires OMNII, a Dental Preventive Products Provider.....II-85
1$100
   Waterpik Merges with Coast Merger Corp.....II-86
Ultradent Products Opens New Office in Japan.....II-86
1$100
  7. Strategic Corporate Developments in Recent Past.....II-876 $400  
   Church & Dwight Acquires SpinBrush® Business from P&G.....II-87
J&J Acquires Rembrandt Brand from Gillette.....II-87
Dabur Mulls Over Private Label Unit for Toothpastes.....II-87
Sinclair Obtains FDA Approval for Decapinol.....II-87
P&G Acquires Gillette.....II-87
Colgate Sets Up New Manufacturing Facility in India.....II-87
1$100
   Gillette Acquires Rembrandt Brand from Den-Mat.....II-88
WL Gore and Associates Acquires Arteria Medical Science Inc......II-88
Gillette Co. Takes Over Zooth Inc......II-88
P&G Purchases Glide Dental Floss.....II-88
Dabur and Advanced Chemical Industries Enter into a Joint Venture.....II-88
Lyka Labs Enters into Alliance with Bio X Healthcare Ltd.....II-88
ISP and Capricorn Enter into an Agreement.....II-88
1$100
   Nestle and Colgate-Palmolive in Portable Oral Care Agreement.....II-89
Colgate Collaborates with LEGO.....II-89
Unilever Sells Oral Care Brands to Church & Dwight.....II-89
Ferrero Launches New Campaign.....II-89
Carter-Wallace Operates as MedPointe.....II-89
1$100
   GlaxoSmithKline Acquires Block Drug Company.....II-90
Procter & Gamble Acquires Dr Johns Products.....II-90
Combe Inc Acquires Brimms Inc.....II-90
Colgate-Palmolive India Restructures Colgate Brand.....II-90
Salton Acquires Sonex International.....II-90
Hershey Foods Signs an Agreement with Nabisco.....II-90
1$100
   Procter & Gamble and Otres Form a Joint Venture.....II-91
Colgate Palmolive Forms Joint Venture with Sanxiao Group.....II-91
Radius and Fisher-Price Form Alliance.....II-91
Colgate Signs Contract with Nintendo.....II-91
McNeil-PPC in Agreement with Viacom International.....II-91
Schuster Marketing Corp Acquires Blitz.....II-91
1$100
   Pfizer Merges With Warner-Lambert.....II-92
1$100
  8. Focus on Select Players.....II-935 $500  
   Church & Dwight (US).....II-93
Colgate-Palmolive (US).....II-93
Dentaid (Spain).....II-93
1$100
   Dr. Fresh Inc. (US).....II-94
GlaxoSmithKline (UK).....II-94
Henkel KGaA (Germany).....II-94
1$100
   Johnson & Johnson (US).....II-95
Jordan AS (Norway).....II-95
Kao Corp (Japan).....II-95
1$100
   Lion Corp (Japan).....II-96
Procter & Gamble (US).....II-96
Global Gillette.....II-96
Oral-B Laboratories.....II-96
1$100
   Sunstar Inc (Japan).....II-97
Unilever NV, The Netherlands/UK.....II-97
1$100
  9. Global Market Perspective.....II-98   
   Table 64: World Recent Past, Current & Future Analysis for Oral Hygiene Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-981$350
   Table 65: World Long-term Projections for Oral Hygiene Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-991$350
   Table 66: World Historic Review for Oral Hygiene Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1001$350
   Table 67: World 15-Year Perspective for Oral Hygiene Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1011$350
   Table 68: World Recent Past, Current & Future Analysis for Dentifrice by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1021$350
   Table 69: World Long-term Projections for Dentifrice by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1031$350
   Table 70: World Historic Review for Dentifrice by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1041$350
   Table 71: World 15-Year Perspective for Dentifrice by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1051$350
   Table 72: World Recent Past, Current & Future Analysis for Toothbrushes by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1061$350
   Table 73: World Long-term Projections for Toothbrushes by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1071$350
   Table 74: World Historic Review for Toothbrushes by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1081$350
   Table 75: World 15-Year Perspective for Toothbrushes by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1091$350
   Table 76: World Recent Past, Current & Future Analysis for Mouthwashes by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1101$350
   Table 77: World Long-term Projections for Mouthwashes by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1111$350
   Table 78: World Historic Review for Mouthwashes by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1121$350
   Table 79: World 15-Year Perspective for Mouthwashes by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1131$350
   Table 80: World Recent Past, Current & Future Analysis for Breath Fresheners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1141$350
   Table 81: World Long-term Projections for Breath Fresheners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1151$350
   Table 82: World Historic Review for Breath Fresheners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1161$350
   Table 83: World 15-Year Perspective for Breath Fresheners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1171$350
   Table 84: World Recent Past, Current & Future Analysis for Dental Floss by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1181$350
   Table 85: World Long-term Projections for Dental Floss by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1191$350
   Table 86: World Historic Review for Dental Floss by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1201$350
   Table 87: World 15-Year Perspective for Dental Floss by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1211$350
   Table 88: World Recent Past, Current & Future Analysis for Denture Care Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1221$350
   Table 89: World Recent Past, Current & Future Analysis for Denture Care Products by Product Segment - Denture Cleansers and Denture Adhesives Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1231$350
   Table 90: World Long-term Projections for Denture Care Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1241$350
   Table 91: World Long-term Projections for Denture Care Products by Product Segment - Denture Cleansers and Denture Adhesives Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1251$350
   Table 92: World Historic Review for Denture Care Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1261$350
   Table 93: World Historic Review for Denture Care Products by Product Segment - Denture Cleansers and Denture Adhesives Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1271$350
   Table 94: World 15-Year Perspective for Denture Care Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-128

Table 95: World 15-Year Perspective for Denture Care Products by Product Segment – Percentage Breakdown of Dollar Sales for Denture Cleansers and Denture Adhesives Markets for Years 1998, 2008 & 2012.....II-128
1$350
   Table 96: World Recent Past, Current & Future Analysis for Denture Cleansers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1291$350
   Table 97: World Long-term Projections for Denture Cleansers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1301$350
   Table 98: World Historic Review for Denture Cleansers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1311$350
   Table 99: World 15-Year Perspective for Denture Cleansers by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1321$350
   Table 100: World Recent Past, Current & Future Analysis for Denture Adhesives by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1331$350
   Table 101: World Long-term Projections for Denture Adhesives by Geographic Region– US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1341$350
   Table 102: World Historic Review for Denture Adhesives by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1351$350
   Table 103: World 15-Year Perspective for Denture Adhesives by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1361$350
   Table 104: World Recent Past, Current & Future Analysis for Other Oral Hygiene Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1371$350
   Table 105: World Long-term Projections for Other Oral Hygiene Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1381$350
   Table 106: World Historic Review for Other Oral Hygiene Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1391$350
   Table 107: World 15-Year Perspective for Other Oral Hygiene Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1401$350
III. MARKET217$1950
  1. The United States.....III-168 $1925  
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
An Overview of the Oral Care Market in the US.....III-1
1$75
   Weak Economic Conditions of Late 90s Failed to Dampen Oral Care Sales.....III-2
Market Perspective and Trends.....III-2
Mature Market Growth Driven by Specialty Products.....III-2
Dental Care Segment Expected to Witness Slow Growth.....III-2
1$75
   FDA Blacklists China Made Toothpastes.....III-3
Product Introductions: Vital for Maintaining Growth.....III-3
Toothbrushes, Mouthwashes and Whiteners: Major Drivers.....III-3
1$75
   Declining Price Points: A Favorable Contributor.....III-4
Premium Products Spur Growth.....III-4
1$75
   Children’s Oral Care Market - Opportunities Galore.....III-5
Tongue Cleaners - An Emerging Market.....III-5
Varied Product Launches - A Survival Strategy.....III-5
Segmental Market Analysis.....III-5
Dentifrice Market.....III-5
1$75
   Market in Late 90s.....III-6
Major Players.....III-6
1$75
   Market Leaders – Brands & Companies.....III-7
Table 108: US Market for Toothpaste (2007 & 2008): Percentage Value Share by Leading Company for Colgate-Palmolive, Procter & Gamble, Glaxo SmithKline, Church & Dwight Co Inc, and Others (includes corresponding Graph/Chart).....III-7
1$200
   Drugstores Sales – Major Brands.....III-8
Table 109: US Toothpaste Sales through Drugstores (2006 & 2007): Percentage Value Share by Leading Brand for Crest Whitening Plus Scope, Colgate Total, Crest, Crest Pro Health, Sensodyne and Others (includes corresponding Graph/Chart).....III-8

Table 110: US Toothpaste Sales through Drugstores (2006 & 2007): Percentage Volume Share by Leading Brand for Crest Whitening Plus Scope, Colgate Total, Crest, Colgate, Crest Pro Health, Colgate Max Fresh and Others (includes corresponding Graph/Chart).....III-8
1$200
   Leading Brands – A Recent Past Perspective.....III-9
Table 111: Sales of Leading Toothpaste Brands in the US: 2002-2003 - Crest, Colgate, Colgate Total, Sensodyne, Crest Multicare, Crest Plus Scope, Colgate 2 in 1, Colgate Total Fresh Stripe, Mentadent and Aquafresh (Dollar Sales in US$ Million; Volume Sales in Million Units) (includes corresponding Graph/Chart).....III-9
1$200
   Tooth Whiteners Market.....III-10
Drugstores Sales – Major Brands.....III-10
Table 112: US Tooth Whitener Sales through Drugstores (2007): Percentage Value Share by Leading Brand for Crest Whitestrips, Crest Whitestrips Premium, Aquafresh Whitetrays, Crest Whitestrips Premium Plus, Listerine Whitening and Others (includes corresponding Graph/Chart).....III-10

Table 113: US Tooth Whitener Sales through Drugstores (2007): Percentage Volume Share by Leading Brand for Crest Whitestrips, Plus White, Crest Whitestrips Premium, Aquafresh Whitetrays, Listerine Whitening and Others (includes corresponding Graph/Chart).....III-10
Leading Brands/Companies – A Recent Past Perspective.....III-10
Table 114: Leading Players in the US Market for Tooth Whiteners (2004 & 2005): Percentage Share Breakdown by Value Sales for Procter & Gamble, Colgate- Palmolive, and Others (includes corresponding Graph/Chart).....III-10
1$200
   Table 115: Leading Tooth Whitener Brands in the US: 2003 - Crest Whitestrips, Colgate Simply White, Crest Night Effects, Colgate Simply White Night, Rembrandt, Crest Whitestrips Premium, Rembrandt Dazzling White, Rembrandt Plus, Plus White, Mentadent, and Private Label (Dollar Sales in US$ Million; Volume Sales in Million Units) (includes corresponding Graph/Chart).....III-111$200
   Table 116: Dentifrice Sales through Different Distribution Channels (2005): Discount Stores, Food/Drug Stores, Chain Drug Stores, Supermarkets, Independent Drug Stores (In %) (includes corresponding Graph/Chart).....III-121$200
   Table 117: Major Gainers in the US Oral Care Market (2003): Crest Whitestrips/Whitening, Listerine Pocketpaks/Portable Oral Care, Colgate Simply White/Whitening, Crest Plus Scope/ Toothpaste, Listerine/Mouthwash, Crest Spinbrush Classic/Power Brushes, Crest Spinbrush Pro/Power Brushes, Braun Oral-B 3D Excel/ Power Brushes, Colgate Motion/Power Brushes, Braun Oral-B Flexisoft/Power Brushes, Sonicare Plus/ Power Brushes, Sonicare/Power Brushes, Orajel/Oral Pain Relief, Colgate Total/ Toothpaste, Dentek Dental/Dental Tools (US$ in million).....III-131$200
   Table 118: Oral Care Market Breakdown by Distribution Channels (2005): Supermarkets, Chain Drug Stores and Mass Merchandisers (includes corresponding Graph/Chart).....III-14
Toothbrush Market.....III-14
Table 119: US Toothbrush Market (2003-2005): Percentage Share Breakdown by Product Segment – Manual Toothbrush and Power Toothbrush.....III-14
Technology and Marketing - Fueling Growth.....III-14
1$200
   Powered Offerings Still Rev Toothbrush Sales.....III-15
Children’s Toothbrushes - A Lucrative Market.....III-15
1$75
   Market Leaders – Brands & Companies.....III-16
Table 120: US Market for Toothbrush (2007 & 2008): Percentage Value Share by Leading Company for Procter & Gamble, Colgate, Johnson &Johnson and Others (includes corresponding Graph/Chart).....III-16
Drugstores Sales – Major Brands.....III-16
Table 121: US Manual Toothbrush Sales through Drugstores (2006 & 2007): Percentage Value Share by Leading Brand for Oral-B Pulsar, Oral-B Indicator, Colgate 3600, Oral-B CrossAction, Oral-B Advantage Plus and Others (includes corresponding Graph/Chart).....III-16
1$200
   Table 122: US Manual Toothbrush Sales through Drugstores (2006 & 2007): Percentage Volume Share by Leading Brand for Oral-B Indicator, Colgate 360, Oral-B Pulsar, Oral-B Advantage Plus, Oral-B CrossAction and Others (includes corresponding Graph/Chart).....III-17

Table 123: US Power Toothbrush Sales through Drugstores (2006 & 2007): Percentage Volume Share by Leading Brand for Oral-B Crossaction Power Max, Crest Spinbrush Pro Clean, Crest Spinbrush Pro Whitening, Oral-B Vitality, Crest SpongeBob SquarePants, Oral-B Crossaction and Others (includes corresponding Graph/Chart).....III-17
1$200
   Table 124: US Power Toothbrush Sales through Drugstores (2006 & 2007): Percentage Volume Share by Leading Brand for Oral-B Vitality, Crest Spinbrush Pro Clean, Sonicare Elite, Oral-B Crossaction Power Max, Oral-B Triumph and Others (includes corresponding Graph/Chart).....III-18
Leading Companies – A Recent Past Perspective.....III-18
Table 125: Leading Players in the US Market for Manual Toothbrush (2004) – Percentage Share Breakdown of Value Sales by Company for Colgate, Gillette, GlaxoSmithkline, J & J, Sunstar Butler, P & G, Private Label, and Others (includes corresponding Graph/Chart).....III-18
1$200
   Table 126: Leading Manual Toothbrush Brands in the US (2003-2005): Percentage Share Breakdown by Value Sales for Oral- B, Crest, Colgate, Reach, Sunstar, Private Label and Others (includes corresponding Graph/Chart).....III-191$200
   Table 127: Sales of Leading Manual Toothbrush Brands in the US (2004): Colgate Total Professional, Colgate Wave, Oral B Advantage, Oral B Advantage Plus, Oral B CrossAction, Oral B CrossAction Vitalizer, Oral B Indicator, Reach Advanced, Reach Max, and Zoothbrush (Value Sales in US$ Thousand; Volume Sales in Thousand Units) (includes corresponding Graph/Chart).....III-20

Table 128: Sales of Leading Manual Toothbrush Brands in the US: 2003- Oral B CrossAction, Oral B Advantage, Oral B Indicator, Oral B Advantage Plus, Colgate Wave, Reach Advanced Design, Colgate Navigator, Colgate Total Professional, Oral B Stages and Colgate Active Angle (US$ Million) (includes corresponding Graph/Chart).....III-20
1$200
   Table 129: Consumer Patterns of Manual Toothbrush Sales through Trade Classes – Discounters, Dollar Stores, Drug Stores, Supercenters, Supermarkets, Warehouse Clubs, and All Outlets: 2005 (includes corresponding Graph/Chart).....III-21

Table 130: Leading Players in the US Market for Power Toothbrush (2004): Percentage Share Breakdown of Retail Value Sales by Company for Colgate, Gillette, Philips Electronics Industries, Procter & Gamble, Water Pik, and Others (includes corresponding Graph/Chart).....III-21
1$200
   Table 131: Leading Power Toothbrush Brands in the US (2003-2005): Percentage Share Breakdown by Value Sales for Oral- B, Zooth Brushes, Sonicare, Crest Spin Brush, Colgate, Conair, Interplak, Private Label and Others (includes corresponding Graph/Chart).....III-221$200
   Table 132: Sales of Leading Power Toothbrush Brands in the US (2004): Braun Oral B, Braun Oral B CrossAction, Braun Oral B Flexisoft, Crest Spinbrush Classic, Crest Spinbrush Multiangle, Crest Spinbrush Pro, Crest Spinbrush Pro Whitening, Oral B Professional Care, Sonicare Advance, Sonicare Elite ( Volume Sales in Thousand Units) (includes corresponding Graph/Chart).....III-23

Table 133: Consumer Patterns of Power Toothbrush Sales through Trade Classes – Discounters, Dollar Stores, Drug Stores, Supercenters, Supermarkets, Warehouse Clubs, and All Outlets: 2004 (includes corresponding Graph/Chart).....III-23
1$200
   Table 134: Toothbrush Sales through Different Distribution Channels (2005): Discount Stores, Food/ Drug Stores, Chain Drug Stores, Supermarkets, Independent Drug Stores (In %) (includes corresponding Graph/Chart).....III-24

Table 135: Sales of Leading Toothbrush/Dental Accessories Brands in the US (2004): Doctor's Nightguard, Oral B, Reach Accessories, Glide, Butler G.U.M., Dentek, Butler Proxabrush, and Butler Proxabrush Traveler (Volume Sales in Thousand Units) (includes corresponding Graph/Chart).....III-24

Table 136: Leading Electric Toothbrush Brands in the US: 2003 - Sonicare Advance, Crest Spinbrush Pro, Braun Oral B, Braun Oral B Flexisoft, Braun B CrossAction, Sonicare Elite, Crest Spinbrush Classic, Colgate Motion, Braun Oral B 3D Excel, and Sonicare (includes corresponding Graph/Chart).....III-24
1$200
   Table 137: Relative Percentage Share of Powered Toothbrushes in the US, by Price Points - <$10, $10-$30, >$30: 2001 (includes corresponding Graph/Chart).....III-25
Mouthwash Market.....III-25
Market in Recent Past.....III-25
Market in Late 90s.....III-25
1$200
   Major Brands.....III-26
Table 138: US Mouthwash/Dental Rinse Sales through Drugstores (2006 & 2007): Percentage Value Share by Leading Brand for Listerine, Crest Pro Health, Scope, Advanced Listerine, Listerine Whitening and Others (includes corresponding Graph/Chart).....III-26

Table 139: US Mouthwash/Dental Rinse Sales through Drugstores (2006 & 2007): Percentage Volume Share by Leading Brand for Listerine, Crest Pro Health, Scope, Advanced Listerine, Listerine Tooth Defense, Listerine Whitening and Others (includes corresponding Graph/Chart).....III-26
1$200
   Leading Brands/Companies – A Recent Past Perspective.....III-27
Table 140: Leading Players in North American Mouthwash Market (2005): Percentage Share Breakdown by Value Sales for P&G, Colgate-Palmolive, Pfizer, GlaxoSmithKline, and Others (includes corresponding Graph/Chart).....III-27

Table 141: Leading Players in the US Market for Mouthwash (2004 & 2005): Percentage Share Breakdown of Value Sales by Company for Colgate-Palmolive, Pfizer, Private Label, Procter & Gamble, and Others (includes corresponding Graph/Chart).....III-27
1$200
   Table 142: Leading Mouthwash Brands in the US (2003-2005): Percentage Share Breakdown by Value Sales for Listerine, Plax, Scope, Crest Pro-Health, ACT, Rembrandt, Colgate, Viadent Advanced Care, Biotene, Private Label, and Others (includes corresponding Graph/Chart).....III-28

Table 143: Consumer Patterns of Mouthwash Sales through Trade Classes – Discounters, Dollar Stores, Drug Stores, Supercenters, Supermarkets, Warehouse Clubs, and All Outlets: 2004 (includes corresponding Graph/Chart).....III-28
1$200
   Breath Fresheners Market.....III-29
Mint Faces Stiff Competition.....III-29
Internal Breath Fresheners.....III-29
Launches from Major Players.....III-29
1$75
   Leading Breath Freshener Brands, Players and their Market Shares Between 2000 and
  2005.....III-30
Table 144: Sales of Leading Breath Freshener Brands in the US (2004): Binaca, Binaca Blasters, BreathAsure, Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath, Sweet Breath Xtreme, Therabreath (Volume Sales in Thousand Units) (includes corresponding Graph/Chart).....III-30

Table 145: Market Shares of Leading Breath Freshener Brands in the US (2004): Binaca, Binaca Blasters, BreathAsure, Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath, Sweet Breath Xtreme, Therabreath and Others (% Share in terms of Dollar Sales) (includes corresponding Graph/Chart).....III-30
1$200
   Table 146: Market Shares of Leading Breath Freshener Brands in the US (2004): Binaca, Binaca Blasters, BreathAsure, Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath, Sweet Breath Xtreme, Therabreath and Others (% Share in terms of Unit Sales) (includes corresponding Graph/Chart).....III-31

Table 147: Breath Freshener Sales through Different Distribution Channels (2005): Discount Stores, Food/Drug Stores, Chain Drug Stores, Supermarkets, Independent Drug Stores (In %) (includes corresponding Graph/Chart).....III-31

Table 148: Sales of Leading Breath Mint Brands in the US (2004): Altoids, Aqua Drops, BreathSavers, Certs, Certs Cool Mint Drops, Eclipse, Icebreakers, Mentos Breathmakers, and Tic Tac (Volume Sales in Million Units) (includes corresponding Graph/Chart).....III-31
1$200
   Table 149: Leading Breath Mint Brands in the US: 2003 - Altoids, Aqua Drops, Breathmakers, BreathSavers, Certs, Certs Cool Mint Drops, Eclipse, Icebreakers, Mentos Breathmakers, Tic Tac and Private Label (in Million Units) (includes corresponding Graph/Chart).....III-32

Table 150: Market Share of Leading Breath Freshener/Spray Brands in the US (2000): Sweet Breath, Binaca, BreathAsure, Breath Remedy, Binaca Blasters, Orablast, BreathAsure D, Crystal Breath, Rembrandt Dazzling Drops, Puretek Breath Relief and Others (In %) (includes corresponding Graph/Chart).....III-32
1$200
   Table 151: Market Share of Leading Breath Freshener Brands in the US: 2001 - Altoids, Tic Tac, BreathSavers, Certs Cool Mint Drops, Certs Powerful Mints, BreathSavers Ice Breakers, Van Melle's Mentos, Smint, Certs, BreathSavers Cool Blast, Others (includes corresponding Graph/Chart).....III-33

Table 152: Breath Freshener Sales through Different Distribution Channels: 2000 & 2004 (In %) - Chain Drug Stores, Discount Stores, Food/Drug Stores, Supermarkets, Independent Drug Stores (includes corresponding Graph/Chart).....III-33
1$200
   Dental Floss Market.....III-34
Overview.....III-34
Leading Dental Floss Players, Brands and Market Shares Between 2000 and
  2005.....III-34
Table 153: Leading Dental Floss Brands in the US (2004-2005): Percentage Share Breakdown by Value Sales for Glide, Oral-B, Oral-B Humming bird, Reach, Reach Access, Wild, Dentex, G- U- M, Butler, Private Label, and Others (includes corresponding Graph/Chart).....III-34
1$200
   Table 154: Denture Floss Sales through Different Distribution Channels (2005): Discount Stores, Food/Drug Stores, Chain Drug Stores, Supermarkets, Independent Drug Stores (In %) (includes corresponding Graph/Chart).....III-35

Table 155: Consumption Patterns of Dental Floss through Mass Market: 2003 – Supermarkets, Drug Stores and Discounters (includes corresponding Graph/Chart).....III-35

Table 156: Leading Dental Floss Brands in the US: 2002 - Glide, Reach, Reach Easy Slide, Reach Dentotape, Reach Gentle Gum Care, J&J Reach Whitening, Oral-B Satinfloss, Oral-B, Oral B Ultra Floss and Oral-B Satintape (Dollar Sales in US$ Million; Volume Sales in Million Units) (includes corresponding Graph/Chart).....III-35
1$200
   Table 157: Market Share of Leading Dental Floss Brands (2000): Glide, Johnson & Johnson, Oral B, Oral B Satinfloss, Oral B Super, Oral B Ultra, Reach, Reach Dentotape, Reach Easy Slide, Reach Gentle Gum Care, Others (In %) (includes corresponding Graph/Chart).....III-36
Denture Cleansers Market.....III-36
Overview.....III-36
Leading Denture Cleanser Players, Brands and Market Shares Between 2000 and
  2005.....III-36
Table 158: Consumption Patterns of Denture Cleansers (Tablets) through Various Trade Channels: 2004 - Drug Stores, Discounters, Supercenters, Supermarkets, and Warehouse Clubs (includes corresponding Graph/Chart).....III-36
1$200
   Table 159: Market Shares of Major Denture Cleanser (Tablets) Brands in the US (2004): Percentage Share Breakdown by Value Sales for Polident, Efferdent, Efferdent Plus, Polident Overnight, Smoker's Polident, Polident for Partials, Fixodent, Private Label, and Others (includes corresponding Graph/Chart).....III-37

Table 160: Sales of Leading Denture Cleanser Brands in the US (2004): Efferdent, Efferdent Plus, Fixodent, Polident, Polident for Partials, Polident Overnight, and Smoker's Polident (Volume Sales in Thousand Units) (includes corresponding Graph/Chart).....III-37
1$200
   Table 161: Denture Cleansers (Pastes/Powder) Sales through Different Distribution Channels (2005): Discount Stores, Food/Drug Stores, Chain Drug Stores, Supermarkets, Independent Drug Stores (In %) (includes corresponding Graph/Chart).....III-38

Table 162: Market Share of Leading Dental Cleanser (Paste/Powder) Brands (2001) Ban A Stain, Dentu-Crème, Dentu-gel, Fresh n Brite, Kleenite, Polident, Stain Away Plus, Others (In %) (includes corresponding Graph/Chart).....III-38

Table 163: Market Share of Leading Dental Cleanser (Tablet) Brands (2001): Efferdent, Efferdent Plus, Fixodent, Polident, Polident for Partials, Polident Overnight, Smokers Polident, Others (In %) (includes corresponding Graph/Chart).....III-38
1$200
   Table 164: Denture Cleansers (Tablets) Sales through Different Distribution Channels: 2000 & 2004 (In %) – Discount Stores, Chain Drug Stores, Food/Drug Stores, Supermarkets, and Independent Drug Stores (includes corresponding Graph/Chart).....III-39

Table 165: Denture Cleansers (Pastes/Powder) Sales through Different Distribution Channels: 2000 & 2004 (In %)– Discount Stores, Chain Drug Stores, Food/ Drug Stores, Supermarkets, Independent Drug Stores (includes corresponding Graph/Chart).....III-39
1$200
   Denture Adhesives Market.....III-40
Overview.....III-40
Leading Denture Adhesive Brands, Players, and their Shares Between 2000 &
  2005.....III-40
Table 166: Sales of Leading Denture Adhesives Brands in the US (2004): Cushion Grip, Dentu Grip, Fixodent, Fixodent Complete, Fixodent Free, Poligrip Free, Poligrip Ultra Fresh, Sea-Bond, Super Poligrip, and Super Wernets (Value Sales in US$ Thousand; Volume Sales in Thousand Units) (includes corresponding Graph/Chart).....III-40
1$200
   Table 167: Market Shares of Major Denture Adhesive Brands in the US (2004): Cushion Grip, Fixodent, Fixodent Free, Fixodent Fresh, Poligrip Free, Poligrip Ultra Fresh, Rigident, Sea-Bond, Super Poligrip, Super Wernets, and Others (% Share in terms of Dollar Sales) (includes corresponding Graph/Chart).....III-41

Table 168: Sales of Leading Denture Adhesive Brands in the US: 2003 - Fixodent, Super Poligrip, Sea-Bond, Fixodent Free, Poligrip Free, Poligrip Ultra Fresh, Super Wernets, Cushion Grip, Fixodent Fresh and Rigident (In US$ Thousands) (includes corresponding Graph/Chart).....III-41
1$200
   Table 169: Market Share of Top Denture Adhesive Brands and Marketers in the US (2001): Fixodent, Sea-Bond, Super Poligrip, Fixodent Free, Poligrip Free, Fixodent Fresh, Poligrip Ultra Fresh, Effergrip, Cushion Grip, Super Wernets and Others (includes corresponding Graph/Chart).....III-42

Table 170: Consumer Patterns of Denture Adhesive Sales through Trade Classes – Discounters, Dollar Stores, Drug Stores, Supercenters, Supermarkets, Warehouse Clubs, and All Outlets: 2004 (includes corresponding Graph/Chart).....III-42
1$200
   Table 171: Denture Adhesive Sales through Different Distribution Channels: 2000 & 2004 (In %) -– Discount Stores, Chain Drug Stores, Food/Drug Stores, Supermarkets, and Independent Drug Stores (includes corresponding Graph/Chart).....III-43
Dental Gums Market.....III-43
Overview.....III-43
Major Players and Market Shares.....III-43
1$200
   Drugstores Sales – Major Brands.....III-44
Table 172: US Dental Accessories/Tools Sales through Drugstores (2006 & 2007): Percentage Value Share by Leading Brand for Waterpik, Doctors Nightguard, Dentek, Sonicare Elite, Braun Oral-B FlexiSoft and Others (includes corresponding Graph/Chart).....III-44

Table 173: US Dental Accessories/Tools Sales through Drugstores (2006 & 2007): Percentage Volume Share by Leading Brand for Dentek, Butler GUM Eez Thru, Butler GUM Go Betweens, Butler Proxabrush, Butler GUM and Others (includes corresponding Graph/Chart).....III-44
1$200
   Key Trends.....III-45
Oral Pain Relieving Market.....III-45
Table 174: Leading Oral Pain Relief Brands in the US: 2003 - Anbesol, Baby Orajel, Colgate Peroxyl, Dentek Temparin, Dentemp, Glyoxide, Hylands Homeopathic, Orabase B, Orajel and Zilactin (Dollar Sales in US$ million and Volume in Million Units) (includes corresponding Graph/Chart).....III-45
1$200
   Table 175: Leading Oral Pain Reliever Brands in the US: 2000 (Market Share in %) - Anbesol, Orajel, Arm & Hammer, Baby Orajel, Aquafresh, Trident Advantage, Zilactin, Orabase B, Zilactin B, Drajel Mouth Aid, Others (includes corresponding Graph/Chart).....III-46
Product Launches.....III-46
7$775
   Strategic Corporate Developments.....III-538$400
   Key Players.....III-61
California Breath Clinics.....III-61
CCA Industries, Inc......III-61
1$75
   Church & Dwight.....III-62
Colgate-Palmolive.....III-62
Crystal Breath Inc.....III-62
1$75
   Dr. Fresh Inc.....III-63
Johnson & Johnson.....III-63
Lornamead Brands, Inc......III-63
Oral-B Laboratories.....III-63
1$75
   Procter & Gamble.....III-64
Global Gillette.....III-64
Sunstar Americas Inc.....III-64
1$75
   B. Market Analytics.....III-65
Table 176: US Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-65
1$200
   Table 177: US Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-661$200
   Table 178: US Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-671$200
   Table 179: US 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-68
1$200
  2. Canada.....III-696 $875  
   A. Market Analysis.....III-69
Oral Hygiene Products Market.....III-69
Market Characteristics.....III-69
Dentifrice Market.....III-69
1$75
   Table 180: Leading Players in the Canadian Market for Toothpaste (2003 & 2005): Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, GlaxoSmithKline, Procter & Gamble and Others (includes corresponding Graph/Chart).....III-70
Segments with Rapid Growth.....III-70
Toothbrush Market.....III-70
Leading Toothpaste Brands in Early 2000.....III-70
Table 181: Market Share of Leading Toothpaste Brands in Canada (2000): Colgate, Crest, Aquafresh, Sensodyne, Arm & Hammer, Close-Up, Oral-B, Aim, Macleans, Pepsodent and Others (includes corresponding Graph/Chart).....III-70
1$200
   Dental Floss Market.....III-71
Denture Care Products Market.....III-71
B. Market Analytics.....III-71
Table 182: Canadian Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-71
1$200
   Table 183: Canadian Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-721$200
   Table 184: Canadian Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-731$200
   Table 185: Canadian 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-74
1$200
  3. Japan.....III-7510 $1250  
   A. Market Analysis.....III-75
Oral Hygiene Products Market.....III-75
Dentifrice Market.....III-75
Table 186: Market Share of Leading Toothpaste Companies in Japan (2003 & 2005): Lion Corp, Sunstar, Kao, Sangi, GlaxoSmithKline KK and Others (includes corresponding Graph/Chart).....III-75
1$200
   Toothbrush Market.....III-76
Dental Floss Market.....III-76
Table 187: Leading Players in the Japanese Market for Dental Floss (2003 & 2005): Percentage Share Breakdown of Value Sales by Company for Johnson & Johnson, Lion Corp, Sunstar and Others (includes corresponding Graph/Chart).....III-76
Product Launches.....III-76
3$600
   Strategic Development.....III-79
Key Players.....III-79
Kao Corp.....III-79
1$75
   Lion Corp.....III-80
Sunstar Inc.....III-80
1$75
   B. Market Analytics.....III-81
Table 188: Japanese Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-81
1$200
   Table 189: Japanese Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-821$200
   Table 190: Japanese Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-831$200
   Table 191: Japanese 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-84
1$200
  4. Europe.....III-8514 $1550  
   A. Market Analysis.....III-85
Oral Hygiene Products Market Overview & Trends.....III-85
Leading Players.....III-85
1$75
   Market Leaders.....III-86
Table 192: European Market for Toothbrush (2007 & 2008): Percentage Value Share by Leading Company for GlaxoSmithKline, Colgate Palmolive, Procter & Gamble, Unilever and Others (includes corresponding Graph/Chart).....III-86
Leading Companies – A Recent Past Perspective.....III-86
Table 193: Market Share of Leading Toothbrush Vendors in Europe (2003 & 2004): Colgate Palmolive, Gillette Co, GlaxoSmithKline PLC, Procter & Gamble, Unilever, Private Label and Others (includes corresponding Graph/Chart).....III-86
1$200
   Key Trends.....III-87
Oral Hygiene Awareness Boosts Sales of Oral Care Products.....III-87
Sparkling Show by Oral Hygiene Products.....III-87
Europeans Lag behind US Consumers.....III-87
Teeth – Less Cared.....III-87
1$75
   Mouthwash – Generating Lukewarm Response.....III-88
Table 194: Leading Players in Western Europe Mouthwash Market (2005): Percentage Share Breakdown by Value Sales for Colgate- Palmolive, GlaxoSmithKline, P&G, Unilever, Pfizer and Others (includes corresponding Graph/Chart).....III-88
1$200
   Table 195: Leading Players in Eastern Europe Mouthwash Market (2005): Percentage Share Breakdown by Value Sales for P&G, Colgate-Palmolive, GlaxoSmithKline, Unilever, and Others (includes corresponding Graph/Chart).....III-89
Dentifrice Market.....III-89
Market Leaders.....III-89
Table 196: European Market for Toothpaste (2007 & 2008): Percentage Value Share by Leading Company for GlaxoSmithKline, Colgate Palmolive, Procter & Gamble, Unilever and Others (includes corresponding Graph/Chart).....III-89
1$200
   Table 197: Market Share of Leading Toothpaste Vendors in Europe (2003 & 2005): Colgate Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever and Others (includes corresponding Graph/Chart).....III-90
Niche Segments.....III-90
Toothbrush Market.....III-90
Extra Care Products Market.....III-90
Denture Care Products Market.....III-90
1$200
   B. Market Analytics.....III-91
Table 198: European Recent Past, Current & Future Analysis for Oral Hygiene Products by Geographic Region – France, Germany, UK, Italy, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-91
1$200
   Table 199: European Long-term Projections for Oral Hygiene Products by Geographic Region – France, Germany, UK, Italy, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-921$200
   Table 200: European Historic Review for Oral Hygiene Products by Geographic Region – France, Germany, UK, Italy, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-931$200
   Table 201: European 15-Year Perspective for Oral Hygiene Products by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain, Russia & Rest of Europe Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-941$200
   Table 202: European Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-951$200
   Table 203: European Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-961$200
   Table 204: European Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-971$200
   Table 205: European 15-Year Perspective for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-98
1$200
  4a. France.....III-999 $1175  
   A. Market Analysis.....III-99
Oral Hygiene Products Market.....III-99
Market Leaders.....III-99
Dentifrice Market.....III-99
Toothbrush Market.....III-99
1$75
   Table 206: Market Shares of Leading Toothbrush Vendors in France (2003 & 2005): Unilever, Colgate- Palmolive, GlaxoSmithkline and Others (includes corresponding Graph/Chart).....III-100
Mouthwash Market.....III-100
Key Trends.....III-100
Denture Care Market.....III-100
1$200
   Leading Oral Care Brands and Players in Recent Past.....III-101
Table 207: Market Share of Top Toothpaste Brands in France (2001): Signal, Colgate, Aquafresh, Sanogyl, Fluocaril, Tonigencyl, Vademecum, Tera-Xyl, Sensodyne, Denivit, Elmex, Paragencyl, Email Diamant, Elgydium, Private labels and Others (In %) (includes corresponding Graph/Chart).....III-101
1$200
   Table 208: Market Share of Leading Mouthwash/ Dental Rinses Brands in France (2001): Colgate Plax, Actibrush, Fluor Actif, Hextril, Fluocaril, Aquafresh and Private Label and Others (In %) (includes corresponding Graph/Chart).....III-102

Table 209: Market Share of Top Denture Care Brands in France (2001): Stéradent, Polident, Corega, Poligrip, Vademecum, Fixodent and Others (In %) (includes corresponding Graph/Chart).....III-102
1$200
   Table 210: Usage Occasions of Oral Care Products in France by Product: 2000 – Toothpaste, Toothpaste Gel, Toothpaste/Mouthwash 2-in-1s, Mouthwash/ Rinse, Dental Floss (Number of Occasions of Use) (includes corresponding Graph/Chart).....III-1031$200
   B. Market Analytics.....III-104
Table 211: French Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-104
1$200
   Table 212: French Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1051$200
   Table 213: French Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1061$200
   Table 214: French 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive), and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-107
1$200
  4b. Germany.....III-10812 $1550  
   A. Market Analysis.....III-108
Current & Future Analysis.....III-108
Market Leaders.....III-108
Table 215: German Market for Oral Care Products (2005): Percentage Value Share by Leading Company for GlaxoSmithKline, Procter & Gamble, Johnson & Johnson & Others (includes corresponding Graph/Chart).....III-108

Table 216: Market Share of Leading Oral Care Companies in Germany (2003 & 2005): GlaxoSmithkline, Procter & Gamble, Wybert, Colgate Palmolive, Gillette and Others (includes corresponding Graph/Chart).....III-108
1$200
   Consumers Prefer Value-Added Products.....III-109
Children’s Oral Care Market.....III-109
Dentifrice Market.....III-109
1$75
   Types of Toothpastes.....III-110
Product Forms.....III-110
Market Segmentation by Price.....III-110
Toothbrush Market.....III-110
Electric and Battery-Operated Brushes Fast Replacing Manual Toothbrushes.....III-110
Leading Players.....III-110
Market Traits.....III-110
Mouthwash Market.....III-110
1$75
   Key Trends.....III-111
Oral Care Market Beaming.....III-111
Leading Oral Care Brands and Players in Recent Past.....III-111
Table 217: Leading Toothpaste Brands in Germany (2000): Odol med 3, Aronal and Elmex, Blendam and Blendi, Colgate, Sensodyne, Dentagard, Theramed, Signal and Meridol (In %) (includes corresponding Graph/Chart).....III-111
1$200
   Table 218: Market Share of Leading Children’s Toothpaste Brands in Germany: 2000 – Elmex Kinder, Theramed Junior, Blendi, Odol Med3 Milchzahn, Putzi, Colgate My First, Others (In %) (includes corresponding Graph/Chart).....III-112

Table 219: Toothpaste Sales by Distribution Outlet in Germany: 2005- Mass Market (Hyper/ Supermarkets, Drug Markets, Others), Pharmacies, Department Stores (In %) (includes corresponding Graph/Chart).....III-112
1$200
   Table 220: Market Share of Leading Toothbrush Brands in Germany (2000): Dr Best, Aronal, Oral-B, Blend-a-Dent, Colgate, Elmex, Signal and Others (Value and Volume Share in %) (includes corresponding Graph/Chart).....III-113

Table 221: Market Share of Leading Electric Toothbrush Companies in Germany (1999): Braun, Blendax/P&G, Rowenta, AEG, Oral B and Quelle (includes corresponding Graph/Chart).....III-113
1$200
   Table 222: Toothbrush Sales by Distribution Outlet in Germany: 2005 - Mass Market (Hyper/ Supermarkets, Drug Markets, Others), Pharmacies, Department Stores (In %) (includes corresponding Graph/Chart).....III-114

Table 223: Mouthwash Sales by Retail Channel in Germany: 2005 - Mass Market (Hyper/ Supermarkets, Drug Markets, Others), Pharmacies, Department Stores (In %) (includes corresponding Graph/Chart).....III-114
1$200
   Product Launch.....III-115
Corporate Developments.....III-115
Henkel KGaA- A Key German Player.....III-115
1$75
   B. Market Analytics.....III-116
Table 224: German Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-116
1$200
   Table 225: German Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1171$200
   Table 226: German Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1181$200
   Table 227: German 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive), and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-119
1$200
  4c. The United Kingdom.....III-12013 $1375  
   A. Market Analysis.....III-120
Current & Future Analysis.....III-120
Table 228: Market Share of Leading Dental Care Companies in the UK (2003 & 2005): Colgate Palmolive, GlaxoSmithKline, Procter & Gamble and Others (includes corresponding Graph/Chart).....III-120
1$200
   Leading Toothbrush Brands in the UK (2004): Colgate, Reach, Crest, Wisdom, Aquafresh,
  Macleans, and Boots.....III-121
Dentifrice Market.....III-121
Leading Players.....III-121
Tooth Whitening Products.....III-121
Brushpicks - A Novel Concept in Toothcare.....III-121
Toothbrush Market.....III-121
1$75
   Mouthwash Market.....III-122
Key Trends.....III-122
Leading Oral Care Brands and Players in Early 2000.....III-122
Leading Toothpaste Brands in the UK (2000): Colgate, Sensodyne, Aquafresh, Macleans
  Standard, Macleans Tooth Whitening, Boots, Arm & Hammer, Tesco and
    Crest.....III-122
Table 229: Market Share of Top Toothpaste Brands in the UK (2000): Colgate, Macleans, Aquafresh, Sensodyne and Others (includes corresponding Graph/Chart).....III-122
1$200
   Table 230: Toothpaste Market Share by Type in the UK (2000): Premium Pastes, Paste for Sensitive Teeth, Baking Soda, Children’s and Others (includes corresponding Graph/Chart).....III-123

Table 231: Leading Players in the UK Market for Toothpaste (2001) – Percentage Share Breakdown of Value Sales by Company for Colgate-Palmolive, GlaxoSmithKline, Stafford Miller, Unilever UK HPC, Procter & Gamble and Carter-Wallace (includes corresponding Graph/Chart).....III-123
1$200
   Table 232: Percentage Breakdown of Toothpaste Variants by Value Sales (2000): Standard Toothpastes, Total Protection, Whitening Formulas, Sensitive Variant, Bicarbonate Of Soda Pastes, Children's Toothpastes, Smokers Variants and Anti-Tartar Pastes (includes corresponding Graph/Chart).....III-124
Top Ten Toothbrush Brands in the UK: 2003.....III-124
Leading Toothbrush Brands in the UK: 2000 & 2001: Colgate, Oral-B, Johnson's, Wisdom,
  Aquafresh, Boots, Tesco, Macleans Toothbrush, AsdaProtect, Sensodyne, Oral B
    Electric Replacement Heads, Oral B Electric, Actibrush, Reach and Jordan
      Sensiflex.....III-124
1$200
   Table 233: Market Share of Top Mouthwashes/Dental Rinses Brands in the UK (2001): Listerine, Colgate Plax, Corsodyl, Macleans, Oraldene, Listermint, Sensodyne, Reach, Private label and Others (includes corresponding Graph/Chart).....III-125

Table 234: Market Share of Top Denture Care Brands in the UK (2000): Poli-Grip, Steradent, Dentu-Cream, Denclean, Dentu-Hold, Seabond, Private label and Others (includes corresponding Graph/Chart).....III-125
1$200
   Product Launches.....III-1262$150
   Key Players.....III-128
GlaxoSmithKline.....III-128
1$75
   Unilever NV, The Netherlands/UK.....III-129
B. Market Analytics.....III-129
Table 235: UK Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-129
1$200
   Table 236: UK Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1301$200
   Table 237: UK Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1311$200
   Table 238: UK 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive), and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-132
1$200
  4d. Italy.....III-1339 $1175  
   A. Market Analysis.....III-133
Current & Future Analysis.....III-133
Numerous Product Launches.....III-133
Innovative Products from Key Players.....III-133
Dentifrice Market.....III-133
1$75
   Table 239: Market Shares of Leading Toothpaste Companies in Italy (2003 & 2005): Colgate, Procter & Gamble, Unilever, and Others (% Share in terms of Dollar Sales) (includes corresponding Graph/Chart).....III-134
Toothbrush Market.....III-134
1$200
   Changing Preferences.....III-135
Leading Players and Market Shares.....III-135
Mouthwash Market.....III-135
Leading Oral Care Brands and Players in Early 2000.....III-135
Table 240: Market Share of Top Toothpaste Brands in Italy (2000): Mentadent, Colgate, AZ, Aquafresh, Antica Erboristuria and Others (includes corresponding Graph/Chart).....III-135
1$200
   Table 241: Market Share of Leading Toothpaste Brands Sold through Pharmacies in Italy: 2001 - Neo-Emoform, AZ, Sensodyne, Elmex, lodosan, Blanx, Others (In %) (includes corresponding Graph/Chart).....III-136

Table 242: Market Share of Top Mouth Wash/ Dental Rinses Brands in Italy (2001): Tantum Verde, Froben, Dentosan, Iodosan, Mentadent, Oral-B, Goccemed, Plax, Oki Sol, AZ and Others (includes corresponding Graph/Chart).....III-136
1$200
   Table 243: Market Share of Top Denture Care Brands in Italy (2001): Kukident, Corega, Steradent, Efferdent, Polident and Others (includes corresponding Graph/Chart).....III-1371$200
   B. Market Analytics.....III-138
Table 244: Italian Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-138
1$200
   Table 245: Italian Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1391$200
   Table 246: Italian Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1401$200
   Table 247: Italian 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive), and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-141
1$200
  4e. Spain.....III-1429 $1275  
   A. Market Analysis.....III-142
Current & Future Analysis.....III-142
Oral Hygiene Products Market: Overview and Trends.....III-142
Table 248: Leading Players in the Spanish Market for Oral Care Products (2003 & 2005): Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, Henkel, GlaxoSmithKline and Others (includes corresponding Graph/Chart).....III-142
1$200
   Consumption Patterns.....III-143
Toothpaste Market.....III-143
Spain Bans China Made Toothpaste Containing Hazardous Substance.....III-143
1$75
   Toothpaste Sales Post Steady Growth.....III-144
Toothbrush Market.....III-144
Mouthwash Market.....III-144
Children’s Oral Care Market.....III-144
Multinationals Dominate Market.....III-144
1$75
   Leading Oral Care Brands and Players in Recent Past in Spanish Market.....III-145
Table 249: Spain - Market Segmentation for Toothpaste by Type (2001): Gels, Whiteners, Anti-Cavity, Total Protection, Sensitive Teeth, Children’s Toothpaste and Anti-Plaque (In %) (includes corresponding Graph/Chart).....III-145

Table 250: Spain - Leading Toothpaste Brands in Mass Market, By Value and Volume (2001): Colgate, Licordel Poli, Signal, Binaca, Kemphor, Denivit, Close Up, Profiden, Sensodyne, Vademecum and Others (In %) (includes corresponding Graph/Chart).....III-145
1$200
   Table 251: Leading Mouthwash Brands in Spain, by Volume (2000): Listerine Warner, Licor del Polo, Kemphor, Plax, Oral B, Vademecum, Signal and Listermint (includes corresponding Graph/Chart).....III-146
Product Launch.....III-146
Dentaid – A Key Player.....III-146
1$200
   B. Market Analytics.....III-147
Table 252: Spanish Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-147
1$200
   Table 253: Spanish Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1481$200
   Table 254: Spanish Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1491$200
   Table 255: Spanish 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive), and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-150
1$200
  4f. Russia.....III-1515 $625  
   A. Market Analysis.....III-151
Current & Future Analysis.....III-151
Oral Care Market in Late 90’s.....III-151
Demand for Expensive Toothpastes.....III-151
Consumer Trends.....III-151
1$75
   Leading Foreign Players.....III-152
B. Market Analytics.....III-152
Table 256: Russian Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-152
1$200
   Table 257: Russian Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1531$200
   Table 258: Russian Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1541$200
   Table 259: Russian 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive), and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-155
1$200
  4g. Rest of Europe.....III-1568 $750  
   A. Market Analysis.....III-156
Current & Future Analysis.....III-156
Austria.....III-156
Bulgaria.....III-156
Czech Republic.....III-156
Denmark.....III-156
Finland.....III-156
1$75
   Ireland.....III-157
Netherlands.....III-157
Norway.....III-157
1$75
   Poland.....III-158
Romania.....III-158
Sweden.....III-158
Switzerland.....III-158
Ukraine.....III-158
1$75
   Jordan AS (Norway) – A Key Player.....III-1591$75
   B. Market Analytics.....III-160
Table 260: Rest of Europe Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-160
1$200
   Table 261: Rest of Europe Long-term Projections for Oral Hygiene Products by Product Segment - Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1611$200
   Table 262: Rest of Europe Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1621$200
   Table 263: Rest of Europe 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive), and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-163
1$200
  5. Asia-Pacific.....III-16411 $1375  
   A. Market Analysis.....III-164
Current & Future Analysis.....III-164
Growth Drivers.....III-164
Table 264: Leading Players in the Toothbrush Market in Asia-Pacific (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, Gillette Co, GlaxoSmithKline PLC, Procter & Gamble, Unilever, Private Label and Others (includes corresponding Graph/Chart).....III-164
1$200
   Table 265: Leading Players in the Toothpaste Market in Asia-Pacific (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever and Others (includes corresponding Graph).....III-165

Table 266: Leading Players in Asia-Pacific Mouthwash Market (2005): Percentage Share Breakdown by Value Sales for Colgate-Palmolive, P&G, Unilever, GlaxoSmithKline, Pfizer and Others (includes corresponding Graph/Chart).....III-165
Brief Description of Select Markets.....III-165
Australia.....III-165
1$200
   China.....III-166
Hong Kong.....III-166
Indonesia.....III-166
Malaysia.....III-166
New Zealand.....III-166
1$75
   Toothpaste Market in 1990s.....III-167
Leading Players.....III-167
Thailand.....III-167
Korea.....III-167
Oral Care Market.....III-167
Philippines.....III-167
Singapore.....III-167
1$75
   Table 267: Leading Players in the Korean Market for Toothpaste (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for LG, Pacific, Aekyung and Others (includes corresponding Graph/Chart).....III-168
Product Launches.....III-168
Strategic Development.....III-168
1$200
   B. Market Analytics.....III-169
Table 268: Asia-Pacific Recent Past, Current & Future Analysis for Oral Hygiene Products by Geographic Region – China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-169

Table 269: Asia-Pacific Long-term Projections for Oral Hygiene Products by Geographic Region – China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-169
1$200
   Table 270: Asia-Pacific Historic Review for Oral Hygiene Products by Geographic Region – China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-170

Table 271: Asia-Pacific 15-Year Perspective for Oral Hygiene Products by Geographic Region – Percentage Breakdown of Dollar Sales for China, India, and Rest of Asia-Pacific Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-170
1$200
   Table 272: Asia-Pacific Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-1711$200
   Table 273: Asia-Pacific Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1721$200
   Table 274: Asia-Pacific Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1731$200
   Table 275: Asia-Pacific 15-Year Perspective for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-174
1$200
  5a. China.....III-17513 $1475  
   A. Market Analysis.....III-175
Oral Care Products-Market Overview.....III-175
Retail Market Trends in the Recent Past.....III-175
Department stores.....III-175
Chain Stores.....III-175
Drug Stores.....III-175
1$75
   Food Stores.....III-176
Product Segment Analysis.....III-176
1$75
   Table 276: Chinese Market for Oral Care Products (2003 & 2005)- Percentage Breakdown of Demand by Region for Northeast, North, Southeast, Central, Southwest and Northwest (includes corresponding Graph/Chart).....III-177

Table 277: Leading Players in the Chinese Market for Toothpaste (2003 & 2005) - Percentage Breakdown of Volume Sales by Company for Guangzhou Colgate-Palmolive Co., Ltd., Procter & Gamble (China) Company, Tianjin Liantian Group Stock Co., Ltd., Dencare (Chongqing) Oral Care Co., Ltd., and Others (includes corresponding Graph/Chart).....III-177
1$200
   Table 278: Leading Players in the Chinese Market for Anti-Cavity Toothpaste (2003 & 2005): Percentage Share Breakdown of Volume Sales by Company for Guangzhou Colgate-Palmolive Co., Ltd., Shanghai Unilever Toothpaste Co., Ltd., Liuzhou Liangmianzhen Co. Ltd., Tianjin Liantian Group Stock Co., Ltd., Procter & Gamble (China) Company, and Others (includes corresponding Graph/Chart).....III-178

Table 279: Leading Players in the Chinese Market for Herbal Toothpaste (2003 & 2005) - Percentage Share Breakdown of Volume Production by Company for Shanghai Unilever Toothpaste Co., Ltd., Guangzhou Colgate-Palmolive Co., Ltd., Liuzhou Liangmianzhen Co. Ltd., Procter & Gamble (China) Company, and Others (includes corresponding Graph/Chart).....III-178
1$200
   Table 280: Leading Players in the Chinese Market for Whitening Toothpaste (2003 & 2005) - Percentage Share Breakdown of Volume Production by Company for Guangzhou Colgate-Palmolive Co., Ltd., Procter & Gamble (China) Company, Shanghai Unilever Toothpaste Co., Ltd., Liuzhou Liangmianzhen Co. Ltd. and Others (includes corresponding Graph/Chart).....III-179
Market Leaders.....III-179
Table 281: Chinese Market for Toothbrush (2007): Percentage Value Share by Leading Company for Colgate, Procter & Gamble, Jin Chang and Others (includes corresponding Graph/Chart).....III-179
1$200
   Table 282: Leading Players in the Chinese Market for Toothbrush (2003 & 2005) - Percentage Share Breakdown of Volume Production by Company for Colgate Sanxiao Co., Ltd., Guangzhou Colgate-Palmolive Co., Ltd., ORAL-B (Shanghai) Co., Ltd., and Others (includes corresponding Graph/Chart).....III-180

Table 283: Leading Players in the Chinese Market for Mouth Rinse (2003 & 2005) – Percentage Share Breakdown of Volume Production by Company for ORAL-B (Shanghai) Co., Ltd., Tianjin Liantian Group Stock Co., Ltd., and Others (includes corresponding Graph/Chart).....III-180
1$200
   Table 284: Leading Players in the Chinese Market for Toothpaste (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Guangzhou Colgate-Palmolive Co., Ltd, Procter & Gamble (China) Company, Tianjin Liantian Group Stock Co., Ltd., Dencare (Chongqing) Oral Care Co., Ltd, and Others (includes corresponding Graph/Chart).....III-181

Table 285: Leading Players in the Chinese Market for Anti-Cavity Toothpaste (2003 & 2005) – Percentage Breakdown of Value Sales by Company for Guangzhou Colgate-Palmolive Co., Ltd., Shanghai Unilever Toothpaste Co., Ltd., Liuzhou Liangmianzhen Co. Ltd., Tianjin Liantian Group Stock Co., Ltd., Procter & Gamble (China) Company, and Others (includes corresponding Graph/Chart).....III-181
1$200
   Table 286: Leading Players in the Chinese Market for Herbal Toothpaste (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Shanghai Unilever Toothpaste Co., Ltd, Guangzhou Colgate-Palmolive Co., Ltd, Liuzhou Liangmianzhen Co. Ltd, Procter & Gamble (China) Company, and Others (includes corresponding Graph/Chart).....III-182

Table 287: Leading Players in the Chinese Market for Whitening Toothpaste (2003 & 2005): Percentage Share Breakdown of Value Sales by Company for Guangzhou Colgate-Palmolive Co., Ltd, Procter & Gamble (China) Company, Shanghai Unilever Toothpaste Co., Ltd, Liuzhou Liangmianzhen Co. Ltd and Others (includes corresponding Graph/Chart).....III-182
1$200
   Table 288: Leading Players in the Chinese Market for Mouth Rinse Toothpaste (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for ORAL-B (Shanghai) Co., Ltd, Tianjin Liantian Group Stock Co., Ltd. and Others (includes corresponding Graph/Chart).....III-183

Table 289: Market Share of Top Toothpaste Brands in China (2000): Colgate, Zhonghua, Crest, Signal, Liangmianzhen, Heimei, Lengsuanling, Liubizhi, Kangchiling and Others (includes corresponding Graph/Chart).....III-183
1$200
   Select Chinese Players.....III-184
Colgate Sanxiao Co Ltd.....III-184
Dencare (Chongqing) Oral Care Co Ltd.....III-184
B. Market Analytics.....III-184
Table 290: Chinese Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-184
1$200
   Table 291: Chinese Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1851$200
   Table 292: Chinese Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1861$200
   Table 293: Chinese 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-187
1$200
  5b. India.....III-18811 $1225  
   A. Market Analysis.....III-188
Current & Future Analysis.....III-188
Factors Fueling Growth.....III-188
Toothpaste Market with Huge Demand.....III-188
Toothpowder Fighting to Regain Losing Market.....III-188
Table 294: Leading Players in the Indian Market for Toothpowder (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Colgate-Palmolive and Others.....III-188
1$200
   New Product Launches to be Selective – The Colgate-Palmolive’s Case.....III-189
Colgate-Palmolive, India Unveils New Toothpaste and Toothbrush.....III-189
Key Players.....III-189
An Overview of Indian Toothpaste Market.....III-189
Sector Outlook.....III-189
Competition.....III-189
1$75
   Table 295: Indian Market for Toothpaste (2007): Percentage Value Share by Leading Company for Colgate, Hindustan Unilever Limited, Dabur and Others (includes corresponding Graph/Chart).....III-190
Major Players.....III-190
Dabur India Ltd.....III-190
Hindustan Unilever Limited.....III-190
An Overview of Indian Toothbrush Market.....III-190
1$200
   Market Leaders.....III-191
Table 296: Indian Market for Toothbrush (2007): Percentage Value Share by Leading Company for Colgate-Palmolive, Hindustan Unilever Limited, Gillette and Others (includes corresponding Graph/Chart).....III-191

Table 297: Leading Players in the Indian Market for Toothbrush (2000 & 2004) – Percentage Share Breakdown of Value Sales by Company for Colgate-Palmolive, Hindustan Lever, Gillette and Others (includes corresponding Graph/Chart).....III-191
An Overview of Indian Mouthwash Market.....III-191
1$200
   Product Launches.....III-1921$75
   Strategic Corporate Developments.....III-1932$150
   B. Market Analytics.....III-195
Table 298: Indian Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-195
1$200
   Table 299: Indian Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-1961$200
   Table 300: Indian Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1971$200
   Table 301: Indian 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-198
1$200
  5c. Rest of Asia-Pacific.....III-1994 $625  
   Market Analyses.....III-199
Table 302: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-199
1$200
   Table 303: Rest of Asia-Pacific Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2001$200
   Table 304: Rest of Asia-Pacific Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-2011$200
   Table 305: Rest of Asia-Pacific 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-202
1$200
  6. Middle East.....III-2037 $875  
   A. Market Analysis.....III-203
Current & Future Analysis.....III-203
Brief Description of Select Markets.....III-203
Egypt.....III-203
Israel.....III-203
Saudi Arabia.....III-203
1$75
   Table 306: Leading Players in Toothbrush Market in the Middle East (2003 & 2005) - Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, Gillette Co, GlaxoSmithKline PLC, Procter & Gamble, Unilever, Private Label and Others (includes corresponding Graph/Chart).....III-204

Table 307: Leading Players in Toothpaste Market in the Middle East (2003 & 2005) - Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever, Private Label and Others (includes corresponding Graph/Chart).....III-204
1$200
   Table 308: Leading Players in Middle-Eastern & African Mouthwash Market (2005): Percentage Share Breakdown by Value Sales for Colgate-Palmolive, Unilever, GlaxoSmithKline, P&G, Pfizer, and Others (includes corresponding Graph/Chart).....III-205
Corporate Developments.....III-205
1$200
   B. Market Analytics.....III-206
Table 309: Middle East Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-206
1$200
   Table 310: Middle East Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2071$200
   Table 311: Middle East Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-2081$200
   Table 312: Middle East 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-209
1$200
  7. Latin America.....III-2108 $1100  
   A. Market Analysis.....III-210
Current & Future Analysis.....III-210
Table 313: Leading Players in the Latin American Market for Toothbrush (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, Gillette Co, GlaxoSmithKline PLC, Procter & Gamble, Unilever, Private Label and Others (includes corresponding Graph/Chart).....III-210
1$200
   Table 314: Leading Players in the Latin American Market for Toothpaste (2003 & 2005) – Percentage Share Breakdown of Value Sales by Company for Colgate Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever and Others (includes corresponding Graph/Chart).....III-211
Brief Description of Select Markets.....III-211
Argentina.....III-211
Brazil.....III-211
1$200
   Government’s “Brazil Sonriente” Program.....III-212
Table 315: Leading Players in the Brazilian Market for Toothpaste (2000) - Percentage Share Breakdown of Value Sales by Company for Unilever, Sorrisco and Others (includes corresponding Graph/Chart).....III-212
Colombia.....III-212
Peru.....III-212
1$200
   Table 316: Peruvian Market for Toothpaste (2002 & 2004) – Percentage Breakdown of Volume Sales by Category for Standard, Medium Grade, and Premium (includes corresponding Graph/Chart).....III-213
Product Launches.....III-213
1$200
   B. Market Analytics.....III-214
Table 317: Latin American Recent Past, Current & Future Analysis for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-214
1$200
   Table 318: Latin American Long-term Projections for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-2151$200
   Table 319: Latin American Historic Review for Oral Hygiene Products by Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-2161$200
   Table 320: Latin American 15-Year Perspective for Oral Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-2171$200
IV. COMPETITIVE LANDSCAPE 241$995
  
Total Companies Profiled: 199 (including Divisions/Subsidiaries - 268)

Region/Country                 Players


The United States                 72
Canada                             5
Japan                              7
Europe                            96
     France                        5
     Germany                      15
     The United Kingdom           16
     Italy                        10
     Spain                         5
     Rest of Europe               45
Asia-Pacific (Excluding Japan)    76
Latin America                      5
Africa                             2
Middle East                        5
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